WDAY/WDAZ-TV are excited to partner with Explore Minnesota

WDAY/WDAZ-TV are excited to partner with Explore Minnesota Tourism and its partners to provide valuable
and cost-effective advertising.
WDAY-TV Fargo and WDAZ-TV Grand Forks combine to reach the entire Fargo market PLUS cable viewers in
Ontario and Manitoba, including the Winnipeg metro area (474,000 households). From Detroit Lakes to
Jamestown, N.D., and Wahpeton-Breckenridge to Winnipeg and everything in between, WDAY/WDAZ will help
tell your story to their audience.
Package Includes
WDAY/WDAZ Morning (5am-9am)
25 :30 spots
WDAY/WDAZ Daytime (9am-5pm)
50 spots :30 spots
EDAY-TV CW Rotator (5am-1am)
75 spots :30 spots
Total Package Rate: $1,500
You SAVE over 50%
Added Value CW Bonus (5am-1am)
75 spots Free. These 75 spots are
valued at $375.
Program ends June 30, 2016. Limit
of 1 campaign per client. 5 packages available. Program only available to those participating in the Explore
Minnesota Co-Opportunities program. These rates NOT available on an individual basis outside of the EMT coopportunity. Simple production is included (no shooting, editing only - 1 1/2 hours) at no charge with this
package. Beyond that, there is an hourly charge - $150. Typical ads cost around $300-$400. Prior to any
campaign running creative must be submitted to and approved by Explore MN Tourism. Your WDAY/WDAZ Sales
Representative will assist is sending the creative off for approval. Creative guidelines are on page two.
Contact:
Joshua Rohrer
WDAY/WDAZ General Sales Manager
p. 701-241-5362
jrohrer@wday.com
PO Box 2466 Fargo, ND 58108
2220 South Washington Grand Forks, ND 58201
A Division of Forum Communications Company
EMT Co-Opportunities TV Spot Creation Guidelines
Voice over and graphic overlays:
Script to be used to open TV spot:
a) (Voice-over: friendly, conversational)
b) Take a Trip …only in Minnesota…
c) Industry script to follow “Only in Minnesota” intro
d) End TV spot with: …and only in Minnesota. Go to exploreminnesota dot com slash escapes to plan
your vacation today.
Graphic Overlays must be included on ALL TV spots:
a) First screen must include: “Take a Trip” and the hashtag color block “#OnlyInMN”
b) Last screens must include: New EMT logo, url “exploreminnesota.com/escapes” and the hashtag color
block “#OnlyInMN”
c) Industry partner can have their logo and their website url if it’s part of their logo. d) Logos, hashtag
and style guide can be found at:
http://www.exploreminnesota.com/industry-minnesota/tools-training/logos-images/
PO Box 2466 Fargo, ND 58108
2220 South Washington Grand Forks, ND 58201
A Division of Forum Communications Company