Export Magazine

I N T E R N E T
export.magazine@mteedizioni.it
THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE
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N. 2/2012 - bimestrale - MTE Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. - Spedizione in abbonamento Postale D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - € 7
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COMPANY
FRANCK OLIVIER PARFUMS
A TRIBUTE TO WOMANKIND
THE ETERNAL MUSE
From fashion to fragrance a continuing success characterized by French elegance.
FOR OVER 40 YEARS FRANCK OLIVIER HAS BEEN SYNONYMOUS IN FASHION WITH A DYNAMIC AND ELEGANT STYLE.
THE LABEL, MADE UP OF THE NAMES OF THE DESIGNER’S TWO CHILDREN, ADDRESSES WOMEN LOOKING FOR A DISTINCTIVE
STYLE AND CLIENTS INCLUDE NAMES FROM POLITICS AND SHOW BUSINESS. IT WAS IN 1993 THAT THE BRAND
CONSOLIDATED ITS REPUTATION WITH THE LAUNCH OF ITS FIRST FEMALE FRAGRANCE. FRANCK OLIVIER PERFUMES,
IN WHICH THE DESIGNER TAKES AN ACTIVE PART IN THE CREATION OF THE ESSENCE AND THE DESIGN OF THE BOTTLE,
WITH THE MOTIVATION OF PAYING TRIBUTE TO HIS ETERNAL MUSE: WOMANKIND. FRANCK OLIVIER PERFUMES
ARE DESIGNED, ELABORATED AND MARKETED BY SODIP. THANKS TO THE COLLABORATION OF YOUNG STYLISTS
AND DESIGNERS AND WORKING WITH THE MOST IMPORTANT FRENCH PERFUMERS TO DEVELOP AND SELECT FRAGRANCES,
THE CREATIONS ARE EXCLUSIVE AND SOPHISTICATED, REFLECTING THE DISTINCTIVE STYLE OF FRANCK OLIVIER FASHIONS.
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LAUNCH
SUNRISE FRANCK OLIVIER
The Dawn of a New
Fragrance by Franck Olivier
French prêt-à-porter label Franck Olivier presents a new fragrance inspired by daybreak.
S
Sunrise Franck Olivier: that
magical moment when
everything seems possible, the
night has gone and the
promise of a new day lies
ahead: this is the inspiration
for the new Franck Olivier
fragrances, for him and for her.
Clear and captivating, Sunrise
Women is the very reflection
of tenderness and bliss.
Fresh and wild top notes of
Granny Smith Apples, raspberry
and lemon give way to a more
feminine and sensual heart
of orange blossom, jasmine and
tuberose, opening the door to
dreams. The base notes of musk,
sandalwood and patchouli
evoke a more gourmand
accord with a sillage that is
delicate yet still mysterious.
The Eau de Parfum comes
in 75 ml 50 ml and 30 ml
sizes and is complemented
by a 7.5 ml Eau de Parfum.
The packaging for this appealing
fragrance is inspired by a
delightful longing for Springtime,
flowers and country walks.
Sunrise for Women is an
incitement to love, tenderness
and sharing feelings.
Cheerful, fresh and trendy
colours adorn the packaging
and bottle of rare intensity.
The harmonious and chic
appearance of this fragrance
stimulates a desire to discover
the extraordinary and the new
– what happens after sunrise.
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The orchestration of the bottom
notes illustrate the spirited
character of this fragrance:
amber and tonka beans form
a mysterious duo in the base
The men’s fragrance opens with
bergamot, lavender
and myrtle setting the tone
for this original and engaging
masculine composition.
It whisks us off to a world
packed with feeling
and emotion thanks
to an enchanting and
mysterious heart of violet leaf,
clary sage and jasmine
that will captivate the man
looking for an unusual
and innovative fragrance.
that contrast with one another
yet render each other more
sublime, whilst sandalwood
adds its depth and sensuality.
Sunrise Men comes as an
Eau de toilette spray in 75 ml
and 50 ml sizes and a miniature
replica of 7.5 ml. True to the
creative direction of the Franck
Olivier perfume house, this line
for men releases an aura and
a sensuality that is very
masculine and profoundly
inspired by the spirit of Paris.
The magnificent bottle has
strong square and angular
lines. Both fragrance and
bottle evoke
a highly
masculine
world with
a style that is
both sporting
and up to
the moment.