Your Imagination. Limited By You Are Only

You AreOnly
LimitedBy
Your Imagination.
Clara-Jumi Kang, Peter Frankl, Maxim
Rysanov and Myung-Wha Chung
Saatchi Gallery
In the fast moving world of today
content is key. Parallel Media Group
have experience in content creation
dating back to 1987 and currently
specializes in sports, entertainment
and media.
Contents
Introduction.........................................
Statement............................................
From Past To Present.........................
What We Do In Sport..........................
04
06
08
11
What We Do In Entertainment............
What We Do In Media.........................
What We Can Do For You...................
Portfolio...............................................
16
25
30
34
Who We Are
What We Do
Why We Succeed
Parallel Media Group plc
In Sport
Our Vision
PMG is a leading Communications Agency
specialising in Sports, Entertainment and Media.
PMG has worked in the golf industry for over 25
years, promoting tournaments on the European
tour. In 2013, PMG staged the final edition of the
Ballantine’s Championship, Korea’s largest golf
tournament, which it has promoted since its
inception in 2008. In 2012, PMG also promoted
the ADT CAPS Championship, a KLPGA event
held in Singapore. 2013 will be a busy year
for PMG, with the inaugural edition of Premier
League Golf in Singapore, and The Causeway
Trophy, a Ryder Cup style tournament between
Singapore and Malaysia.
Our greatest asset is our people. We have great
ideas and the ability to execute them.We are
driven by vision and creativity and believe that
you are only limited by your imagination.
Founded in 1987 by its Chairman, David Ciclitira
and listed on the London Stock Exchange’s
AIM since August 2001, Parallel Media Group
connects lifestyle brands to opportunities in
Asian markets.
In Entertainment
PMG created AIA K-Pop, a collaboration
between one of Asia’s biggest financial brands,
AIA and Korea’s best exports, K-pop. PMG also
owns the Blue & White Festival, promoting the
region of PyeongChang in the run up to the
2018 Winter Olympics and beyond.
In Media
PicoTV, a partnership between PMG and Pico
creates Smart Media Applications for global
events.
www.parallelmediagroup.com
London - Hong Kong - Milan - Monaco - Seoul - Singapore
Bringing Visions
To Life
From Past
To Present
1987-2013
UBS Hospitality Tent, 18th Green
UBS Hong Kong Open 2009
What We Do
In Sport
Parallel Media Group works with sports governing bodies, broadcasters, commercial sponsors
and other partners to create innovative sporting properties and events.
Ballantine’s Championship
www.ballantineschampionship.com
In 2008, PMG launched the Ballantine’s Championship, Korea’s largest Golf Tournament,
which is co-sanctioned by the European Tour, the Asian Tour and the Korean Tour.
The Ballantine’s Championship attracts some of the world’s leading golfers,
and previous star players have included Rory McIlroy, Fred Couples, Ernie Els, Adam Scott,
Lee Westwood, Dustin Johnson, YE Yang, Padraig Harrington, and KJ Choi.
The 2012 Ballantine’s Championship attracted record crowds of over 45,000
people, and preparations are underway to make the 2013 Championship the biggest yet.
What We Do
In Sport
ADT Caps Championship
In 2012 PMG promoted the ADT Caps Championship, the season ending finale
for the KLPGA Tour, held at the world-famous Laguna National Golf and Country Club
in Singapore.
The ADT Caps Championship represented the first time that a KLPGA-sanctioned
tournament has been staged at a destination outside Korea.
What We Do
In Sport
Causeway Trophy
PRUDENTIAL
CAUSEWAY TROPHY
In January 2013, PMG launched the Causeway Trophy, a newly created annual golf event
played in a Ryder Cup format between professional golfers from Singapore and Malaysia.
AT L A G U N A N AT I O N A L
2013
www.causewaytrophy.com
The tournament, which is due to take place at the prestigious Laguna National Golf
and Country Club in Singapore from 7-9 June 2013, will be co-sanctioned by the
Singapore Professional Golfers’ Association (Singapore PGA) and the
Professional Golf Association of Malaysia (PGA Malaysia).
Ballantine’s Championship 2012
Hospitality marquee on 18th hole
AIA K-Pop Live In Hong Kong 2013
A-Pink
What We Do
In Entertainment
AIA K-Pop
www.aiakpop.com
PMG has partnered with one of Asia’s biggest insurance companies, AIA, to promote
AIA K-Pop. AIA K-Pop represents AIA’s commitment to the younger generation, and the
first concert in Hong Kong on January 5th 2013 was a sell-out.
8,000 tickets were sold at the Hong Kong Expo Centre, and fans came from far and wide
to see BEAST, 4Minute and A-Pink perform.
PMG has confirmed further concerts in 2013 in Malaysia, Korea and Hong Kong.
AIA K-Pop live in Hong Kong 2012
4Minute
What We Do
In Entertainment
K-Pop
PMG has been invovled with promoting concerts for various K-pop bands including
Wonder Girls, Shinhwa and Singapore based Skarf.
ADT Caps Gala Dinner Performance
Skarf
What We Do
In Entertainment
Blue & White Festival
On March 2nd 2013, PMG launched the inaugural Blue & White Festival in
PyeongChang, South Korea. The festival was created to help promote the region
of PyeongChang in the run-up to the 2018 Winter Olympics.
The 2013 concert was headlined by jazz sensation Kyle Eastwood, who played to
an audience of jazz fans and VIP guests.
www.blueandwhitefestival.com
The 2013 Festival was a little taster of things to come in future years, with plans to
extend the event to six days in 2014, and continuing to expand right up to the Olympics
in 2018 and beyond.
Kyle Eastwood
(Musician)
Gene-Yoon
(Chairman of Fila)
Blue & White Festival 2013
Kyle Eastwood Band
What We Do
In Entertainment
Click to download the app:
Global Eye Program
www.koreaneye.org
www.hongkongeye.org
PMG has event managed the Global Eye Program for Parallel Contemporary Art. The Global Eye Program is a partnership between
Parallel Contemporary Art and the Saatchi Gallery, and has been instrumental in the promotion of Asian contemporary art.
Korean Eye, in partnership with Standard Chartered, has been exhibited 12 times in 6 cities, the pinnacle of which was Korean Eye 2012.
Curated by Charles Saatchi, the exhibition attracted 500,000 people to the Saatchi Gallery during the 2012 London Olympics.
Prudential partnered with Parallel Contemporary Art In donesian Eye and
www.indonesianeye.org
Hong Kong Eye 2012
Artist’s
Korean Eye 2012
Stylist Magazine
Korean Eye 2012
Opening Ceremony
Hong Kong Eye presented by Prudential
Amy Cheung’s, “Toy Tank”
Smart Media...
Endless Opporunities
What We Do
In Media
Pico Tv
Parallel Media Group has entered into a 50:50 Joint Venture agreement with
Pico Global Services to form Pico TV, a media company specialising in creating
digital platforms for events and exhibitions.
Pico-TV’s platform offers live and on demand video, social media interaction
(Facebook and Twitter), community forums and the ability to geo-block content,
and is perfectly suited to act as a digital enhancement to sporting events such as
golf tournaments, art exhibitions and motor shows.
Various posters for a range of events
Designed by Parallel Media Group
What We Do
In Design
Design
Parallel Media Design
We bring ideas to reality and make visions come to life. Not only do Parallel Media Group
create the concept, we have the ability to turn ideas into reality, developing brands
through design.
Shinwha Grand Tour in Singapore 2012
Shinwha
Gala Dinner
Ballantine’s Championship 2012
What We Can
For You...
PRESENTS
UE E
BLH
IT
W
AL
STIV
FE
PYEONGCHANG
PREMIER
LEAGUE
G LF
HONG KONG EYE
PRESENTED BY
PRESENTED BY
PRUDENTIAL
CAUSEWAY TROPHY
AT L A G U N A N AT I O N A L
2013
You AreOnly
LimitedBy
Your Imagination.
London
Seoul
Amelia Wix
Sonia Hong
Ben Pember
a.wix@parallelmediagroup.com
s.hong@parallelmediagroup.com
b.pember@parallelmediagroup.com
788-4 Hannam-dong
Yongsan-gu
Seoul
Korea
62a Neil Road
Singapore
088833
Head of Business Affairs
10 Peterborough Mews
Parsons Green
London
SW6 3BL
President, Korea
Singapore
Managing Director, Singapore
www.parallelmediagroup.com
London - Hong Kong - Milan - Monaco - Seoul - Singapore
© Parallel Media Group 2013
Parallel Media Group is synonymous with
golfing excellence throughout the world.
Years of experience and innovation have built an
enviable golf heritage and reputation. We are renowned
for a visionary approach and progressive tactics, instigating
exciting new golf events, taking golf to previously untapped
markets and beyond.
www.ballantineschampionship.com
www.causewaytrophy.com
www.kazakhstanopen.com
Korean Eye was the first PCA initiative, launching in 2009,
and has had 4 exhibitions shown 10 times internationally.
It has been viewed by over 1 million people.
The largest exhibition to date was Korean Eye: 2012
at the Saatchi Gallery, which coincided with the Olympic
& Paralympic Games.
www.koreaneye.org
Following on the success of the Korean Eye initiative,
Indonesian Eye was conceived in 2011. Attracting over
170,000 visitors, the show was the UK’s first major
exhibition of Indonesian Contemporary Art. The third and
most recent initiative has been Hong Kong Eye, established
in 2012. Opening at the Saatchi Gallery in December for a
six-week period, the exhibition featuring 30 works and
attracted 196,000 people. The exhibition had a
much-celebrated return home to Hong Kong in May 2013,
taking place at ArtisTree gallery.
www.hongkongeye.org
www.indonesianeye.org
Pico TV, a media company specialising in creating digital
platforms for events and exhibitions.
Pico-TV’s platform offers and can serve as a digital
enhancement to sporting events such as golf tournaments,
art exhibitions and motor shows.
www.picotv.com