brand book 2014

Transcription

brand book 2014

D
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BRAND BOOK 2014
D
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index
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Section 1
contents
The Perion brand
Introduction
Vision
Logo
Color
Gradients
Typography
Graphical Elements
Master Design System
Web elements
Stationary and collateral materials
Advertising tone and grid
4
5
6
7
8
9
10
11
12
13
15
Signage and interior design
Communication & Advertising
22
46
Section 2
Perion sub brands
Perion codefuel
48-58
Introduction
Logo
Color
Gradients
Typography
Graphical Elements
Web elements
Perion brand book 2014
Perion lightspeed
58-71
4
5
6
7
8
9
10
11
12
13
15
22
Introduction
Logo
Color
Gradients
Typography
Graphical Elements
Web elements
4
5
6
7
8
9
10
11
12
13
15
22
v
this is
your logo
v
18o
Font
Logotype
18o
18o
18o
A
18o
18o
18o
18o
18o
18o
A
Brand level
v
Sub brand level
v
Corporate level grid
v
Corporate level example
v
Simplified
v
dynamic
area
Thermal chart
dynamic area
base area
v
dynamic
area
Demo on P symbol
dynamic area
base area
v
letter
image
+
dynamic P
=
v
pop quiz 1
Rules for a dynamic P:
• movement in the dynamic area
• dynamic area must blend
with base area
• dynamic area must consist fill
?
base area / dynamic area / fill
v
pop quiz 2
Rules for a dynamic P:
• movement in the dynamic area
• dynamic area must blend
with base area
• dynamic area must consist fill
?
base area / dynamic area / fill
v
color
type face color
grey
black
white
PMS COOL GRAY 7
CMYK 0, 0, 0, 50
RGB 153 ,153, 153
Web #999999
BLACK
--
CMYK 0, 0, 0, 100
RGB 0, 0, 0
Web #000000
CMYK 0, 0, 0, 0
RGB 255, 255, 255
Web FFFFFF
These are our Perion logo
colors. Our colors are what
gives us our personality. These
make up our core color palette
for the brand.
A
typography
Corporate typefaces
The perion logo
consissts one typeface:
Bespoke based on
Rockwell CE
Klinic Slab Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./
Colfax Regular
01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./
A
incorrect
logo usage
1. Don’t change the logo’s orientation
2. Don’t
add extraneous effects to the logo. This
includes but is not limited to: bevel and emboss,
lighting effects and drop shadows
3. Don’t change the logo colors
4. D
on’t place the logo on busy photography
5. Don’t scale the logo unproportionately
6. Don’t make alterations, additionsor substitutions to
the letters and or colors contained in the logo
1
2
3
5
6
7
4
7. Don’t use the logo diagonally
A
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sub brands
N
v
codefuel
Sub brands
Sub brands
v
color
type face color
purple
crimson
black
white
PMS 259 C
PMS 235 C
BLACK
--
CMYK 69, 100, 1, 5
RGB 110, 38, 123
Web #71277a
CMYK 20, 100, 9, 42
RGB 131 ,0, 85
Web #830055
CMYK 0, 0, 0, 100
RGB 0, 0, 0
Web #000000
CMYK 0, 0, 0, 0
RGB 255, 255, 255
Web FFFFFF
These are our Perion codefuel logo
colors. Our colors are what gives us our
personality. These make up our core color
palette for the apps sub brand.
A
logo
white background
The Perion codefuel logo works
as a unit. It should never be
used without the Perion word.
From a certain size the color
scheme becomes a monotone
color to improve readability.
large sized logo
2 color logo ( Minimum 18pt, 6.5mm, 25 px)
small sized logo
1 color logo ( Maximum 18pt, 6.5mm, 25 px)
v
logo
black background
large sized logo
2 color logo ( Minimum 40pt )
small sized logo
1 color logo ( Maximum 40pt )
v
color
background color
purple
crimson
Gradient
PMS 259 C
PMS 235 C
GRADIENT
CMYK 69, 100, 1, 5
RGB 110, 38, 123
Web #71277a
CMYK 20, 100, 9, 42
RGB 131 ,0, 85
Web #830055
LINEAR
45% ANGLE
A
logo
gradient background
large sized logo
1 color logo ( all sizes )
small sized logo
1 color logo ( all sizes )
v
typography
Corporate typefaces
Klinic Slab Book
01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./
The perion codefuel logo
consissts 2 typefaces:
Colfax regular
Colfax Regular
01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./
A
shape
Perion apps basic shape
outline
Fill
A
texture
shape on background
gradient
v
A
Sub brands
v
Sub brands
lightspeed
v
color
type face color
red
orange
black
white
PMS 1945C
PMS 151 C
BLACK
--
CMYK 0, 95, 88, 43
RGB 152, 26, 24
Web #981a18
CMYK 0, 66, 100, 0
RGB 244, 119, 32
Web #f47720
CMYK 0, 0, 0, 100
RGB 0, 0, 0
Web #000000
CMYK 0, 0, 0, 0
RGB 255, 255, 255
Web FFFFFF
These are our Perion Lightspeed logo
A
logo
white background
The Perion lightspeed logo works
as a unit. It should never be used
without the main logo of Perion.
lightspeed
large sized logo
small sized logo
v
logo
black background
without the Perion word.
lightspeed
large sized logo
small sized logo
lightspeed
v
color
background color
red
orange
Gradient
PMS 1945C
PMS 151 C
GRADIENT
CMYK 0, 95, 88, 43
RGB 152, 26, 24
Web #981a18
CMYK 0, 66, 100, 0
RGB 244, 119, 32
Web #f47720
LINEAR
45% ANGLE
These are our Perion lightspeed logo
personality. These make up our core
color palette for the apps sub brand.
A
logo
gradient background
without the Perion word.
scheme becomes a monotone color
to improve readability.
lightspeed
large sized logo
small sized logo
lightspeed
v
typography
Corporate typefaces
Klinic Slab Book
The perion lightspeed logo
consissts 2 typefaces:
lightspeed
01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./
Colfax regular
Colfax Regular
01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./
A
shape
Perion lightspeed basic shape
outline
Fill
These are our Perion lightspeed logo
personality. These make up our core
color palette for the apps sub brand.
A
texture
shape on background
solid
v
John Doe
2.4.2014
john.d@perion.com
www.perion.com
v
www.perion.com
v
Thank You
www.perion.com
v
John Doe
2.4.2014
john.d@perion.com
www.perion.com
v
www.perion.com
v
Thank You
www.perion.com
v
lightspeed
John Doe
2.4.2014
john.d@perion.com
www.lightspeed.com
v
lightspeed
www.perion.com
v
Thank You
www.perion.com
v
codefuel
John Doe
2.4.2014
john.d@perion.com
www.codefuel.com
v
codefuel
www.codefuel.com
v
Thank You
www.codefuel.com
v
John Doe
2.4.2014
john.d@perion.com
www.perion.com
v
Basic grid on A4
This is the main
title carrying your
message
Image
sub title
atem as volent que porerro molorernat
odignihicae eossimus, ut apelit, sitatio
ressitenimil illa simaior iuntessus aut
harionse sequi isqui aut as arum
harum eum corum.
solid color
gradient \ opacity
v
stationary
Perion codefuel business cards
specification
Full Name Text size: 8.5 pt
Font: Colfax Medium
Title Text size: 6.5 pt
Font: Colfax regular
Leading: 10 pt
Body Text size: 6 pt
Leading:
First row: 21.5 pt
First row: 8.5 pt
First row: 8 pt
9 Centimeters
codefuel
John Doe
Title
5 Centimeters
m
t
e
+ 972.52.123.4567
+ 972.73.123.4567
john.doe@perion.com
perion.com
front Side
back Side
A
stationary
Perion lightspeed business cards
specification
Font: Colfax Medium
Leading: 10 pt
Leading:
First row: 21.5 pt
First row: 8.5 pt
First row: 8 pt
9 Centimeters
lightspeed
John Doe
Title
5 Centimeters
m
t
e
+ 972.52.123.4567
+ 972.73.123.4567
john.doe@perion.com
perion.com
front Side
back Side
A
stationary
Perion business cards
specification
Font: Colfax Medium
Leading: 10 pt
Leading:
First row: 21.5 pt
First row: 8.5 pt
First row: 8 pt
9 Centimeters
John Doe
Title
5 Centimeters
m
t
e
+ 972.52.123.4567
+ 972.73.123.4567
john.doe@perion.com
perion.com
front Side
back Side
A
stationary
Perion brochure
25 Centimeters
Join a
winning
team!
Atem as volent que porerro
molorernat odignihicae
eossimus, ut apelit, sitatio
ressitenimil illa simaior.
www.perion.com
13 Centimeters
stationary
Perion envelope
specification
Logo Text size: 21 pt
Font:
Simens slab black + Colfax Medium
Font:
Colfax Medium + Colfax regular
Leading: 10 pt
11 Centimeters
www.perion.com
4 Hanechoshet st.
Tel Aviv
Israel
23 Centimeters
A
mail signature
Perion mail signature
specification
Full Name Text size: 9 pt
Font:
Simens slab black
Font:
Colfax regular
Leading: 10 pt
John Doe
Title
+ 972-3-1234567
+ 972-3-1234567
www.perion.com
A
mail signature
Perion codefuel
specification
Font:
Simens slab black
Font:
Colfax regular
Leading: 10 pt
John Doe
Title
codefuel
+ 972-3-1234567
+ 972-3-1234567
www.perion.com
A
mail signature
Perion lightspeed
specification
Font:
Simens slab black
Font:
Colfax regular
Leading: 10 pt
John Doe
Title
lightspeed
+ 972-3-1234567
+ 972-3-1234567
www.perion.com
A
giveaways
Perion brand hat
Black
A
giveaways
Perion brand hat
white
A
giveaways
Perion brand and sub brand
specification
Font:
Simens slab black
Font:
Colfax regular
Leading: 10 pt
A
giveaways
Perion notebook
black edition
A
giveaways
Perion lightspeed notebook
white edition
A
giveaways
Perion codefuel notebook
white edition
A
interior Use
Perion wall sign
A
exterior use
Perion building sign
A
thank you
Credits
Art director:
Art director:
Art director:
Art director:
v

brand book 2014

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