Apresentação do PowerPoint
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Apresentação do PowerPoint
POST SHOW REPORT Media Support Institutional Support Charity Organization Cultural Contest Supporter Support Official Airline Organization and Promotion Media Partners THE EVENT Salão Duas Rodas is a commercial and technical reference, where the main product launches and innovations in the two-wheel sector can be found. This is a channel that generates business, providing a fun show to the end public as well as naturally fostering the fascination that two-wheeled vehicles in all that already do or want to be part of that universe. About the 2013 Edition Record number of visitors, test rides, brand new attractions, debuting brands and special launches contributed to the event reaching the most positive numbers of any edition. There were 261.352 visitors to the Anhembi Expo Pavilion from October 8th to 13th, 2013 – 6.000 more than in 2011 – and they all left with a new idea of the world of motorcycles. Both Reed Exhibitions Alcantara Machado, the event's organizer, and the exhibitors themselves went above and beyond so that the public could have a unique experience when visiting Salão Duas Rodas 2013. In total, 516 motorcycles were displayed, capable of appealing to the tastes of the most demanding fans. Another positive indicator was the advance sale of tickets, which was 30% higher than the last edition. This movement is evidence of the growth in the two wheel market, whether in the professionalization of the sector or in the growth in vehicles and in the entire chain related to the sector. According to BMW, the most notable aspect was the constant flow of visitors, unlike in other editions, when the first days were the least busy. Honda launched three models from its new 500cc line at the Salão Duas Rodas and also sensed the greater impact of visitors. According to Claudia Canazza, Moto Honda's Marketing Manager, "We were happy with the daily average of visits and made some interesting contacts during each day of the event, which should turn into good business deals in upcoming months." Main Brands In Attendance Some Insights According to BMW, what caught our attention was the constant stream of visitors, unlike other editions of the early days when they were less busy. Honda launched three models in the Hall that makes up its new line 500cc and also felt the greatest impact of visitation, "we were pleased with the average daily visits, and perform interesting contacts in all-day event, which must be converted into good business in coming months, "said Claudia Canazza, Marketing Manager of Honda. "Whether inside or outside, visitors received a high quality immersion in the world of motorcycles. The exhibitors were also very impressed with the amount and quality of visitors at their stands. We worked hard to bring all of these new things to the event and the result exceeded our expectations. We have already begun to work to bring an even more fantastic Salão Duas Rodas to the public in 2015," said Rodrigo Rumi, Director of the Automotive Portfolio for Reed Exhibitions Alcantara Machado. Harley-Davidson introduced its 2014 line of motorcycles and, although this was not the brand's main goal, it carried out business during the Salão Duas Rodas. "We prepared a motorcycle sales space at our stand and had sales of 50 units. Not to mention the new contacts that end up resulting in business over the next few months," says Longino Morawski, Commercial Managing Director of Harley-Davidson Brazil. SCHEDULED VISITS – HARLEY CONVOY The event welcomed the Harley-Davidson convoy, which this year included the participation of over 700 motorcyclists and brand enthusiasts. ATTRACTIONS The program at the “Sambódromo do Anhembi” was very intense. For the first time, a stage of the Brazilian Freestyle Championship and an international freestyle challenge were held. Brazilian Marcelo Simões won the championship stage and Wiley Fullmer of the USA was the challenge winner. In addition, visitors were able to drive a high cc motorcycle at the event for the first time JORGE NEGRETTI Racer Jorge Negretti left the celebration of his 30 year long career to the event, with a never before seen performance that featured special effects and new moves. SCHEDULED VISITS – YAMAHA CONVOY The event welcomed the Yamaha convoy, which this year included the participation of over 100 motorcyclists and brand enthusiasts. INDOOR AREA ATTRACTIONS Kid Cross The track was pure fun, with two mini-motorcycles and a four-wheeler that conveyed to the participants what it feels like to be a little big champ. Moto Spin 360º Simulator In this space, created by Grupo Ipiranga, visitors were able to feel the thrill of a 360° loop, at approximately 5 meters off the ground. It used the same principle as an amusement park roller coaster. The 125 cc motorcycle was attached to a rectangular steel structure so that the participant could do a spin without the risk of falling. FREESTYLE JUMP This simulator was developed so that anyone can do a totally safe super jump. INTERACTIVE ACTIVITY - Life-sized board game with a Q&A on safety, geared towards the Salão Duas Rodas visiting public. - A treasure hunt was held on alternating hours, with Awards being given to the winner of the round and freebies to the other participants SPECIAL PARTICIPATION TARSO MARQUES CONCEPT – Super Bikes Expo Former Formula 1 racecar driver Tarso Marques hosted an expo at Salão Duas Rodas of bikes that he had stylized and customized. At the space, visitors were able to see Harley-Davidson and Triumph motorcycles, as well as a Honda 500 stylized in honor of racecar driver Ayrton Senna. EXHIBITS FMC, A Salão Duas Rodas sponsor, created a common area as a meeting place for motorcyclists and motorcycle clubs. An exhibit of over 15 exotic vehicles was held next to this area. EQUIPE FORÇA E AÇÃO (STRENGTH AND ACTION TEAM) There were daily shows in the Honda Test Ride area. During the breaks, the members of the Força e Ação team were available to the public for autographs and pictures at their stand. Visitors were also able to sit on a raised motorcycle bolted to the ground at the stand, giving them the feeling of riding a bike at 90 degrees. TEST RIDE HONDA | YAMAHA | KEEWAY | DUCATI EXHIBITOR PROFILE 93% exhibitor satisfaction 86% intend to return in 2015 AIM IN PARTICIPATING Prospect for new customers Build relations with customers Promote my brand Launch a new product Generate prospective sales Launch a new product Carry out branding Find information about Find commercial representatives Educate the market Make direct sales Do business with other Enter a new market Others 87% 76% 58% 54% 49% 44% 42% 41% 33% 32% 29% 24% 17% 2% SATISFACTION / GOALS 19% Completely Satisfied 48% Very Satisfied Somewhat Satisfied Dissatisfied Very Dissatisfied 29% 5% 0% VISITOR PROFILE 90% visitor satisfaction 95% intend to return in 2015 CONSUMER AGE 20% 18 to 24 19% 25 to 29 31% 30 to 39 18% 40 to 49 10% 50 to 59 60 or older 2% CONSUMER Up to BRL 678 (up to one minimum monthly salary) From BRL 679 to BRL 2,043 (more than 1 to 3 minimum monthly salaries) From BRL 2,043 to BRL 3,390 (more than 3 to 5 minimum monthly salaries) From BRL 3,391 to BRL 6,780 (more than 5 to 10 minimum monthly salaries) From BRL 6,781 to BRL10,170 (more than 10 to 15 minimum monthly salaries) From BRL 10,171 to BRL 13,560 (more than 15 to 20 minimum monthly salaries) From BRL 13,561 to BRL 16,950 (more than 20 to 25 minimum monthly salaries) BRL 16,951 or higher (more than 25 minimum monthly salaries) Preferred not to answer Men Women CONSUMER / EDUCATION University Degree 36% High School 32% Some University 18% Graduate Degree Middle School Elementary School 10% 4% 1% RELATIONSHIP WITH MOTORCYCLES Of the 69% that have motorcycles, 47% said that “Motorcycles are my passion” and 61% had visited the event before. Do you intend to buy a motorcycle? I love motorcycles I love motorcycles, but I have other interests as well. Yes No Do you have a motorcycle? I like them, but they aren’t super important to me They are part of my job I don’t care much Yes No They are not at all important to me MARKETING CAMPAIGN Equal to an investment of BRL 27,191,780.84 Print media = 18,488,004 marketing impacts; Radio = 30,298,831 impacts; TV = Over 34,000,000 impacts; Elemídia Elevator Media = Over 3,872,000 Impacts Generated. Television PARTIAL RESULTS – FACEBOOK/TWITTER + 124,000 THOUSAND FANS MKT CAMPAIGN – OUT OF HOME/ METRO Ana Rosa Metro Station Bresser Metro Station Panels displayed on the red, blue and green metro lines MKT CAMPAIGN – OUT OF HOME/ BILLBOARD Guarulhos Mogi das Cruzes Billboards spread throughout cities in the Greater São Paulo Metro Region MKT CAMPAIGN – BLITZ Blitz actions in bars and restaurants and at motorcycle club meetings in partnership with Metropolitana radio MKT CAMPAIGN – MOTORCYCLE DIARY The Salão Duas Rodas flag was flown at every stadium that will host the 2014 World Cup. The Blog was fed with trip details, pictures, videos, motorcycles being ridden in every state and the "arrival" at Salão Duas Rodas. SPONTANEOUS MEDIA Print Media: 220 placements; Online media: 1080 placements; Electronic Media: 72 placements. Total: 1372 placements / BRL 9,238,368.854 Don't miss Salão Duas Rodas 2015 Reserve your space now: Gustavo Binardi | International Sales Manager E-mail: gustavo.binardi@reedalcantara.com.br | 55 11 3060-4710 Luciene Bueno | International Sales Coordinator E-mail:luciene.bueno@reedalcantara.com.br | 55 11 3060-4912 Mei Liao| Customer Service Assistant E-mail: mei.liao@reedalcantara.com.br | 55 11 3060-4863