Dare2B - SIA Snow Show

Dare2B
SIA Snow Show 2013
Booth #713
Brand Contact:
Lindsey Hayes
lhayes@regatta.com
603 379 2378
Press Contact:
Steve Gill
steve@ghost-pr.com
612-839-9730
Fast Moving UK Snow Sport Favorite Dare 2b Kicks US into Higher Gear
Dare 2B Snow, Board and Bike Sportswear Brand Introduces Expanded Performance Collection for
North American Specialty Retailers
SIA Snow Show 2013 – Fast-moving UK snow, bike and active
outdoor sportswear brand Dare 2b doubles down on its expansion into the
United States market with two all-new collections for fans of active
outdoor winter sports. Both collections, Ski Sport and Free Ski, will be
available for retailer preview at Booth #713.
Just a year old stateside, Dare 2b’s sophomore collections bring more
than 30 years of UK performance apparel design expertise together with
contemporary snowsport styling for new introductions that are sure to
make a big impact with retailers and consumers alike.
“Dare 2b is a brand designed for everyone,” says Graham Rickard, CEO,
Dare 2b. “That can sound a little like hopeful sales speak, but we’ve
designed collections that cover high performance to high style for people
who are focused on performance winter sports to those of us who just
want to have fun up or down the mountain.”
WINTER 2013 HIGHLIGHTS
The Dare 2B 2013 US introduction includes styles for men, women and children in two distinct
collections: the technical and sports focused Ski Sport collection and the high-style, high-function Free
Ski line. An additional Essentials range includes accessories as well as base and mid layers to help
retailers round out a comprehensive offering.
Ski Sport Collection
The Ski Sport collection offers the very best in technical performance with a wide variety of designs
at atrractive price points for both retailers and consumers. More than 20 designs combine up-to-theminute technical fabrics and manufacturing techniques to produce outerwear that always keeps the
end user in mind: wherever and whatever they are doing. Fabrics include Dare 2b’s proprietary Ared
breathability on the go. Women’s designs include all of the men’s performance features plus a modern,
Top Pick: Women’s Incite Jacket:
A key style for winter 2013, the women’s Incite Jacket is a four-way stretch Ared
stretch panel and a feminine rouching detail.
Men’s Exalted Jacket:
this men’s jacket is sure to be a favorite this season. It features a ski pass pocket
with water repellent zip, adjustable cuffs and water repellent center front zip with
inner zip and chin guard.
Men’s Timekeeper Jacket:
A favorite for 2013, the Timekeeper Jacket features adjustable cuffs, underarm
Available in black, cloudy grey, skydiver blue, red alert and energy green, the
jacket also features multiple internal pockets, perfect for MP3 and goggles.
Men’s Straight Up Pant:
The men’s Straight Up Pant is set to become a winner for the season. Technical
features include an ergonomic shaped waistband, EVA foam back protection and
available in three colors: skydiver blue, energy green and black.
Free Ski Collection
The Dare 2b Free Ski collection offers a comprehensive assortment of high-style active jackets
coated twill fabrics and on-trend color palettes to suit all tastes and cater to emerging style trends for
the upcoming winter US market.
Top Pick: The Free Spirit Jacket:
This jacket is the jewel in the crown of the Free Ski Collection, featuring waterproof
and breathable Ared V02 10,000 coated twill or wool fabric, pit zip, detachable
snow skirt and a softshell hood for a more casual vibe.
Turn Loose Textured Pant:
Pant looks great without compromising on quality. Features include warm touch
lining to the upper legs, adjustable waist, multiple pockets and snap cuff closure.
Essentials Line
To complement and coordinate with the Ski Sport and Free Ski
collections, Dare 2b also introduces the Essentials line of mid to
base layers. Items are made from a synthetic, super lightweight
stretch fabric that provides an alternative to the weight and bulk of
Ilus Core Collection
Also new for 2013, the Ilus Core stretch collection features a range of
versatile men’s and women’s designs that can be worn as mid or base
layers. Each is made from a lightweight, stretch fabric that provides
comfort, quick drying and superior wicking properties.
“2013 is going to be an incredible year for the Dare 2b brand in the
United States,” adds Rickard. “We’ll be supporting all of our retail
partners by investing in marketing assets to ensure all their needs
are met.”
lhayes@reggata.com, 603-379-2378.
About Dare2b (http://www.dare2b.com)
Dare 2b is part of the international Regatta Group and designs, produces and markets high-style and
performance snow, bike and outdoor winter pursuit apparel for consumers across Europe and now the
United States.
WELCOME TO OUR MOUNTAIN
Dare 2b is part of the International Regatta Group, one of Europe’s leading outdoor product retailers.
The mountain sports clothing brand designs, produces and markets high style and performance snow,
bike and outdoor winter apparel for consumers across Europe and now the United States.
SKI GEAR
best performance possible. Dare 2b’s wide range of clothing and accessories make it easy to get a
good and feel great while swishing down the mountain, bouncing in and out of moguls or catching some
air on a jump.
CYCLING GEAR
Whether mountain biking or taking a casual ride with friends and family, it is important to wear the right
the gear stay comfortable and stand out on the road. All of Dare 2b’s cycling clothes are affordable,
stylish and high performing.
ETHICAL & RESPONSIBLE BUSINESS PRACTICES
Dare 2b believes that the mountain is a place for adventure and adrenalin, energy and excitement.
The popular outdoor apparel brand realizes that producing quality clothing will have an impact on the
in the production of the brand’s gear healthy and happy…
SUSTAINABILITY –
ETHICAL – Factory workers are treated fairly, and their safety is never compromised.
ENVIRONMENTAL – Committed to reducing any negative impacts that factory chemicals and waste
products may have on the community and environment.
SOCIAL –
It is an amazing world out there, and Dare 2b wants to keep it that way.