Price list 2015 immobilien Zeitung products

06
Price list 2015
Immobilien Zeitung products
mipim
Also
s
online a
!
an epaper
Investing in Germany
www.iz.de/mipim
KNOWLEDGE FOR DECISION-MAKERS.
IMMOBILIEN ZEITUNG.
IZ trade fair issue
mipim: Overview | Online | investing in germany | cross media | Reach
Your success is our challenge.
IMMOBILIEN ZEITUNG –
IN CANNES AND
INTERNATIONAL
ING
DUR
Distribution to all subscribers, at the main
entrance to the Palais des Festivals, in the
specialist press boxes and at the IZ stand
“Investing in Germany” English edition
Sent by urgent dispatch before the trade fair to 2,500
CEOs who will be attending the trade fair, at the IZ stand
at the main entrance to the Palais des Festivals and at
the IZ stand in Riviera Hall during the trade fair.
THE TRADE FAIR
“Investing in Germany” German edition
As a supplement in IZ 9/15, at the IZ stand at the
main entrance to the Palais des Festivals and at the
IZ stand in Riviera Hall during the trade fair.
EF
AI
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RA
D
BEFO
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IZ issue before the trade fair, IZ 9 / 2015
Leading trade publication of the property sector
Distribution per issue: 10,633* copies as
a subscription run and for the trade fair.
Publication date: 5 March 2015
DE
RA
ET
IZ App
Read IZ one
day ahead!
“Investing in Germany” trade fair newspaper
“Investing in Germany” theme and projects
nominated for the MIPIM Awards.
Distribution:
German edition: 13,133 copies
English edition: 5,000 copies
TH
The current issue during the
trade fair: IZ 10 / 2015
Distribution: 10,633* copies
as a subscription run and for
the trade fair. Publication date:
12 March 2015
R
TE
Read IZ one
day ahead!
AF
Also
online as
!
an epaper
IZ App
The effective IZ issue after
the trade fair: IZ 11 / 2015
Circulation: 10,633** copies
Publication date: 19 March 2015
IZ App
Read IZ one
day ahead!
Online before,
during and aft
er
the trade fair.
Mipim
approx. 21,000 participants
approx. 2,200 exhibitors
10.– 13.03.2015
Newsletter IZ aktuell
The daily newsletter
with up to date news from
Monday to Friday
MIPIM online themed special
Availability around the clock
www.iz.de / mipim
Start: March 2015.
Average monthly performance data 1 – 6 / 2014
for www.iz.de: 1,287,769 Pls*
*Source: IVW online
Online before,
during and aft
er
the trade fair.
**Source: IVW 2 / 14
More information on our media data at a glance:
www.iz.de/mediadaten
Your contacts:
Individual price lists:
www.iz.de/basis-mediadaten
01
Basic media data
Sabine Krewel
Tel. + 49 611 973 26-13
krewel@iz.de
02
Special forms of advertising
www.iz.de/media/sonderwerbeformen
03
Property lawyers
www.iz.de/media/immobilienanwaelte
04
Regional/themed specials
www.iz.de/media/specials
Thomas Buhlmann
Tel. + 49 611 973 26-26
buhlmann@iz.de
05
Expo Real
www.iz.de/media/exporeal
06
Mipim
07
06
Cross Media
Karsten Franke
Tel. + 49 611 973 26-21
franke@iz.de
08
Newsletter
09
IZ online
10
Online personnel marketing
1 1
Job offensive
Markus Schmidtke
Tel. + 49 611 973 26-24
schmidtke@iz.de
www.iz.de/media/mipim
www.iz.de/crossmedia
www.iz.de/media/newsletter
www.iz.de/media/online
www.iz-jobs.de/media/personalimage-online
www.iz-jobs.de/media/joboffensive
IZ Immobilien Zeitung Verlagsgesellschaft mbH
Postfach 3420, 65024 Wiesbaden, Germany
Luisenstraße 24, 65185 Wiesbaden, Germany
Telephone: + 49 61 1 973 26 - 0, Fax: + 49 61 1 973 26 - 33
info@iz.de, www.iz.de
Bank details:
Nassauische Sparkasse, Wiesbaden
IBAN DE36 5105 0015 0189 0265 28
SWIFT-BIC.: NASSDE 55 XXX
Commerzbank AG, Wiesbaden
IBAN DE36 5108 0060 0129 9888 00
SWIFT-BIC.: DRES DE FF 510
Payment terms: 14 days strictly net,
2 % cash discount for payments on account
An associate of
mipim: Overview | Online | investing in germany | cross media | Reach
Would you like to decide on the
appearance of your advertising yourself?
On our website, you can determine how often
your advertisement is shown. This is a unique
strength of online advertising. In this way,
your company, too, can be visible over several
months with a small budget.
mipim ONLINE www.iz.de
Latest news, photos and videos relating to what’s happening at the trade fair
BANNER FORMATS AND PRICES:
A few sample prices for the provision of banners in general at www.iz.de including all channels of Immobilien Zeitung
ADVERTISING FORM
MAXIMUM FORMAT
CPM
Pixel x KB
SAMPLE PRICES PER WEEK IN EUR
AD DELIVERY / AD REQUESTS (AdR)
10,000
AdR SMALL
30,000
AdR MEDIUM
80,000
AdR
LARGE
A
C
A Super Banner
728 x 90
/ 30
35.00 EUR
350.00
1,050.00
2,800.00
B Full Size Banner*
468 x 60
/ 20
32.50 EUR
325.00
975.00
2,600.00
C Sponsor Ad Navigation
940 x 100
/ 40
1 1 5.00 EUR
1,150.00
3,450.00
9,200.00
2,800.00
D Skyscraper
120 x 600
/ 30
35.00 EUR
350.00
1,050.00
E Wide Skyscraper
160 x 600
/ 30
40.00 EUR
400.00
1,200.00
3,200.00
F Rectangle
250 x 250
/ 30
35.00 EUR
350.00
1,050.00
2,800.00
G Medium Rectangle
300 x 300
/ 30
45.00 EUR
450.00
1,350.00
3,600.00
H Maxi Ad*
550 x 250
/ 30
60.00 EUR
600.00
1,800.00
4,800.00
I Wallpaper (Super Banner
+ Skyscraper)
728 x 90
/ 30
7 5.00 EUR
750.00
2,250.00
6,000.00
J Floor Ad
1002 x 120
/ 50
120.00 EUR
1,200.00
3,600.00
9,600.00
K Floor Ad Expandable
1002 x up to 160 / 50
160.00 EUR
1,600.00
4,200.00
12,800.00
D E
B
F
G
I
I
H
K
J
ONLINE PERFORMANCE DATA:
Monthly average 1 st six months 2014, www.iz.de, PIs 1,287,769 visits 506,978*, users 138,323**
Technical data: See technical data Immobilien Zeitung, basic media data no. 25 and www.iz.de/mediadaten
Data supply online: Promotional banners supplied complete: 7 working days before publishing date. Promotional banners to be created by us
and special forms of advertising: 20 working days before publishing date. Delivery by e-mail to anzeigen@iz.de by 12pm in each case, stating
the customer and campaign name, period per motif, placement unit, advertisement including target link, contact for enquiries
(e-mail and telephone).
Costs of producing promotional banners: For bookings from EUR 1,000 net order value (from EUR 3,000 net for Flash), we produce
your promotional banner free of charge (maximum of two proofs or one graphic designer hour). For further processing, we charge
EUR 80.00 exclusive of VAT per graphic designer hour.
All prices in EUR exclusive of VAT. The General Terms and Conditions apply.
* Split run www.iz.de ** Source: Google Analytics
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Booking
mipim: Overview | Online | investing in germany | cross media | Reach
Do you want to present your company to
foreign and German business partners?
The MIPIM trade fair special “Investing in Germany” is published as a
German and an English edition. Prior
to MIPIM, the English edition will be
shipped throughout Europe to the
CEOs of selected exhibitors.
The German edition will be an insert
in the total circulation of Immobilien
Zeitung on 5 March 2015.
Also
s
online a
r!
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a
an e-p
You can achieve a strong presence
in Cannes with both editions.
INVESTING IN GERMANY
ADVERTISEMENT FORMATS AND PRICES:
Format
columns
width x height
1 / 1 page
4 columns
231 x 325 mm
Price 4c
6,180 EUR
Price B/w
Inside front cover
4 columns
240 x 335 mm
8,550 EUR
Inside back cover
4 columns
240 x 335 mm
8,230 EUR
Outside back cover
4 columns
240 x 335 mm
8,760 EUR
Panorama
8 columns
483 x 335 mm
12,460 EUR
1/2 page vertical
2 columns
1 13 x 325 mm
3,600 EUR
1/2 page horizontal
4 columns
231 x 162 mm
3,600 EUR
1/3 page horizontal
4 columns
231 x 108 mm
3,190 EUR
1/4 page corner section
2 columns
1 13 x 162 mm
2,670 EUR
1/4 page horizontal
4 columns
231 x
8 1 mm
2,670 EUR
Title strip
4 columns
231 x 70 mm
5,070 EUR
Masthead advertisement
1 column
54 x 30 mm
2,960 EUR
Island advertisement
large 4c
1 column
54 x 120 mm
1,200 EUR
970 EUR
Island advertisement
small 4c
1 column
54 x 54 mm
680 EUR
450 EUR
1 = 2
2
1 price for
ions
it
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ir
trade fa
The stated prices apply to 2 advertisements each: one advertisement in the German edition
+ one advertisement in the English edition of Investing in Germany 2015.
CIRCULATION AND DISTRIBUTION* PRINT:
10,633 copies** circulation (of which 9,226 are subscription copies),
nd print
ment a
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r
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e:
Adv
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doc
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ay, 12 Fe
Thursd
tion:
publica
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a
D
rch 2015
ay, 5 Ma
d
s
r
u
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T
German edition as an insert in IZ 9/2015.
Approx. 5,000 copies (German and English edition) will be distributed at MIPIM.
Approx. 2,500 copies of the English edition will be sent to selected European exhibitors at MIPIM.
Approx. 18,133 copies total circulation.
Technical data: Paper format: 240 mm width x 335 mm height. Text area: 231 mm width x 325 mm height. Number of columns: 4 columns of 54 mm each. Column spacing: 5 mm.
Colours: Cyan, magenta, yellow, black, no spot colours. Printing process: newspaper offset printing. Artwork: 40 halftone, max. 240 % colour overlay. Creation of the print documents
in the trimmed size and without trim points. Use the colour profile ISOnewspaper30v4.icc or ISOnewspaper26v4.icc, to exclude colour shifts. Colour profile available to download
at www.iz.de/mediadaten. E-mail anzeigen@iz.de
All prices in EUR exclusive of VAT. The General Terms and Conditions apply.
* Anticipated
**IVW 2/2014
mipim: Overview | Online | investing in germany | cross media | Reach
The print and online
combination for MIPIM.
Cross media effect enhancer
1+1+1=4
Use the communication channels of Immobilien
Zeitung in print and online in a plan of measures that
are coordinated with each other in terms of content,
form and time. With this cross-media positioning,
you ensure your promotional message has an
excellent effect.
CROSS-MEDIA ADVANTAGES:
• A reliable way to reach your readers – regardless of their media usage habits.
• You can combine the strengths of each media format, creating a positive return on your budget through repeat contacts.
Achieve your customer potential where they actively seek information: our readers spend 53.3 minutes per week gaining information from the weekly print edition. This leading trade publication lands on people’s desks first and, over the course of the week, can
be found in numerous updates, discussions and quotes in everyday property work. Skilfully use these updates to strengthen your
promotional message: with a banner in the daily newsletter IZ aktuell, with a company presentation at www.iz.de, and supplement
your campaign in a specific way with direct promotional measures. Collaborations with Heuer Dialog are suitable here to establish
personal contact with event participants and position your expertise. Apply your communication budget in a cross-media way and
thus boost your advertising effect!
Print:
• Proactive medium: regardless of areas of interest.
• Intensive: 53,3* minutes average reading time per person / issue.
• Offers longer and quieter reading experience compared with electronic media.
Online:
• Innovative. Highlight your expertise with banner advertising.
Use of IZ media
• Efficient way to address target groups, e. g. specific field or region.
in GRPsa per month
• Reaches your target group at any time day or night.
Newsletter
IZ aktuell (newsletter)
538,113 GRPs per month
26,634 readers per newsletterc
• Extremely successful. According to the IVW there are more than
3.5 readers for every IZ aktuell subscriber!
• The fast, compact way to gain information.
Comprehensive news available at www.iz.de.
• Offers wide reach at a low price.
Immobilien Zeitung (print)
314,737 GRPs per monthb
39,342 Leser pro Heft
IZ.de (online)
749,656d GRPs per month
285,515e sessions per month 69 % of readers (27,146**) of the printed issue of
Immobilien Zeitung also regularly read the IZ newsletter
a IZ aktuell and keep up to date each day*.
b
* LSA 201 1 ** Weekly values based on IVW annual average
one GRP (= Gross Rating Point) corresponds to one PI
4 issues per month x 3.7 readers per issue x two times
acquisition of an issue x 10,633 copies circulation per issue
c
daily sending of the newsletter Mon to Fri
d
IVW online Jan. – June 2014
e
Google Analytics from Jan. – July 2014
mipim: Overview | Online | investing in germany | cross media | Reach
Which situation matches yours?
We are presenting our company in the
double-edition trade fair newspaper
‘Investing in Germany’ at MIPIM because:
• We will make intensive use of the trade fair as a visitor.
The attention attracted through advertisements in the MIPIM trade fair newspaper will support our aims.
• Our company will be represented with a stand and the advertising will boost our presence.
The cost/benefit ratio of advertising in the double edition persuades us!
• As a company, we do not use MIPIM,
however, the high profile of this trade fair guarantees that our advertisement will receive an equally
high level of attention.
As an insert in IZ on 5 March 2015
10,633 distributed copies* with
39,342 readers**
Shipping to CEOs before arrival
at MIPIM; we write personally to
2,500 CEOs registered to attend
MIPIM with an IIG by express post.
•At the main entrance to the Palais, we will have hostesses distribute both editions on the
morning of each trade fair day. Our mobile trade fair stand will also be there with the latest
newspapers.
•The trade fair newspapers in English/German will be available in the visitors’ lounge, business
lounge and first-class lounge as well as on the media wall.
•Immobilien Zeitung is an official sponsor of the MIPIM Awards. The hostesses at the trade fair
will hand both editions to the awards guests at the entrance to the hall.
• All IZ products will be available at our trade fair stand in Riviera Hall. You will also be able to
get the weekly issue there hot off the presses on the Thursday morning.
Breakdown of the 2,500 international recipients by country:
784
UK
*Acc. to IVW 2/2014
643
France
383
Scandinavia
**Acc. to LSA 2011 (3.7 readers per issue)
353
Benelux
125
Italy/Spain
107
Austria/Switzerland
105
Czech Republic/Poland