Glamour Media Pack 2015 FINAL

TALENT
“Already hailed as a publishing phenomenon
and the winner of a fistful of awards, including
the accolade of best women’s magazine in
Britain, GLAMOUR just keeps getting better!
!
The editorial team continues to deliver its
winning formula of feel-good attainability mixed
with glossy high-end values. The magazine has
consistently retained its edge, which is why it
continues to be the must-have women’s glossy.”
!
Jo Elvin, Editor
“GLAMOUR is the expert in beauty – we devote
more pages to beauty than any other magazine and
that is because our readers are as passionate about
beauty as we are. Every issue is jam-packed with
the latest product innovations, insider tips and real
‘can-do’ practical advice.
!
Beauty is incredibly democratic – everyone can feel
the excitement of a new lipstick or a great perfume
and we love nothing more than to share our secrets
with our readers”
“GLAMOUR is a fashion destination bringing you
new ideas and styles through aspirational fashion
shoots and shopping pages. It gives the reader
accessibility into the world of fashion on all levels
and media platforms.
!
Alessandra Steinherr, Beauty Director
!
We bring you a 360 view with inspiring fashion
guidance that allows the GLAMOUR girl to be
strong, cool and confident.”
Natalie Hartley, Fashion Director
!
PLATFORMS
1,041,000 READERSHIP
405,045
CIRCULATION
GENERATION
CONNECTED
Jo Elvin, Editor & Jamie Jouning, Publishing Director
READER EVENTS
WEBSITE
TABLET
MOBILE
4,632,545 UU 47,651,820 PI
+2% DOWNLOADS Y/Y
LAUNCHED
DECEMBER 2014
SOCIAL MEDIA
2.4 million FANS
368,000 FOLLOWERS
128,000 FOLLOWERS
WOMEN OF THE YEAR AWARDS
WOTY 2014 GROSS
GLOBAL REACH:
379 MILLION
PEOPLE
Combined print & digital ABC: Jan - Jun 2014, NRS Jul - Dec 14, Google Analytics Nov 14 - Jan 15,, Social media March 2015, Precise 2014, Mobiel downloads latest date Feb 1st 2015
RESEARCH
AUDIENCE
WEBSITE
38%
TOTAL COMBINED
UK AUDIENCE
1,664,000
22%
PRINT
40%
DIGITAL EDITION
Source: IPSOS Cross-platform research 2014 (19,788 adults aged 15+)
+8%
since 2012
PROFILE
AB 32%
...MORE ESTABLISHED AND UPMARKET THAN YOU MAY HAVE THOUGHT
ABC1
64%
Female
93%
Female
ABC1
31
Average age:
96%
64%
Average age:
NRS Jul - Dec14, Google Analytics Oct - Nov 2014, Glamour Website Survey, May 2013
34
FASHION
82% own designer or premium fashion
£878 million
spent on fashion & accessories in the last 12 months
93%
agree GLAMOUR is great for featuring new trends
Source: Glamour Generation Connected - base of Glamour Squared (regular Glamour print readers AND regular Glamour website users), TGI GB 2015 Q1
BEAUTY
97%
own premium beauty
£246 million
spent on beauty in the last 12 months
93% agree GLAMOUR is great for beauty advice
Source: Glamour Generation Connected - base of Glamour Squared (regular Glamour print readers AND regular Glamour website users), TGI GB 2015 Q1
BESPOKE
BESPOKE SOLUTIONS
VESTIAIRE
H&M
BESPOKE SOLUTIONS
DOVE
VIDAL SASSOON
TABLET AND MOBILE EDITIONS
RESPONSIVE WEBSITE
33% 12% 55% of traffic
of traffic
of traffic
Source: Google Analytics Jan 2015
SOCIAL MEDIA
128k
Instagram
Followers
15k
614k
YouTube Subscribers
2.4m
Facebook Likes
Pinterest Followers
368k
Twitter Followers
March 2015
ADVERTISING OPPORTUNITIES
PRINT RATE CARD
SIZE/ POSITION
Pages
Run of paper
Facing matter
Specified or first half
First third
Editor’s Letter/ contents/ masthead
Inside back cover
Outside back cover
RATE
£25,414
£29,649
£32,483
£35,294
£42,350
£38,130
£48,007
Double-page spreads
Run of paper
Front of book
Specified or first half
First third
Inside front cover
£50,829
£59,298
£64,941
£70,600
£87,547
Inserts
Loose inserts/ tip-ons (machine) per ‘000
Single scent strips/ bound-in inserts per ‘000
£87
£122
TABLET RATE CARD
TABLET EDITION
RATE
Standard web link
£500
Video - up to 30 seconds
£1,500
Video - up to 60 seconds
£2,500
HTML - submitted
£3,500
- e.g. Animation
- Drag & Drop
- Image Sequence (360)
- Panoramic
HTML - Condé Nast Studio
£3,500 + Production Cost
.COM
RATE CARD
ONLINE
RATE
Leaderboard (728*90)
Billboard (970*250)
MPU (300*250)
Double-sky (300*600)
In-content (max 420*160 expanding to 1,000*200)
In-read (video format)
Sponsored e-newsletter
Solus email
Homepage takeover
Fashion section sponsorship
Beauty section sponsorship
Celebrity section sponsorship
Bespoke custom solution
£13 cpm
£35 cpm
£21 cpm
£35 cpm
£35 cpm
£50 cpm
£45 cpm
£150 cpm
£7,500
£10,000
£10,000
£5,000
POA
2015 PRINT AND TABLET DEADLINES
!
COVER DATE
ON SALE
PRINT BOOKING &
COPY DEADLINE
February 2015
2nd January
26th November
2nd December
9th December
March 2015
2nd February
17th December
24th December
6th January
April 2015
2nd March
21st January
27th January
3rd February
May 2015
2nd April
25th February
3rd March
10th March
June 2015
30th April
25th March
31st March
7th April
July 2015
4th June
29th April
5th May
12th May
August 2015
2nd July
27th May
2nd June
9th June
September 2015
6th August
1st July
7th July
14th July
October 2015
7th September
29th July
4th August
11th August
November 2015
5th October
26th August
1st September
8th September
December 2015
2nd November
23rd September
29th September
6th October
January 2016
3rd December
28th October
3rd November
10th November
TABLET COPY DEADLINE
INSERT DELIVERY DEADLINE
CONTACTS
LONDON OFFICE
!
!
!
JAMIE
JOUNING – PUBLISHING DIRECTOR
GRACE WASYLUK – ASSOCIATE PUBLISHER
ANNA BARRATT – HEAD OF BESPOKE
Condé Nast Publications,
13 Hanover Square,
London,
W1S 1HN
Tel: 020 7152 3537
REGIONAL REPRESENTATION - NORTH & MIDLANDS
!
KAREN ALLGOOD – REGIONAL SALES DIRECTOR
Condé Nast Publications,
Merchant Exchange
Waters Green
Macclesfield
Cheshire
SK11 6JX
Tel: 0207 152 3280
karen.allgood@condenast.co.uk
DIGITAL LONDON OFFICE
!
NICOLA BARTLETT – HEAD OF TRADING
MALCOM ATWELLS – PROGRAMMATIC SALES DIRECTOR
For all advertising enquiries, please contact:
onlineadvertisingqueries@condenast.co.uk
or call 020 7152 3230
!