Rockwood Brand

1000 Technology Park Drive
Glen Allen, Virginia 23059-4500
NEWS RELEASE
FOR IMMEDIATE RELEASE – 11/20/14
CONTACT: Scott Emmerman, Director of Marketing and Sales
Ph: (804) 515-1900, ext. 3771; Fax: (804) 515-0840; semmerman@hohnerusa.com
NEW ROCKWOOD BRAND LAUNCHES
GLEN ALLEN, VA – Introducing the Rockwood brand of guitar and drum products aimed
at the tween market. The initial launch includes a junior sized drum set and 3/4 size
electric and acoustic guitar packages including all accessories – amp, tuner, strap, and
stickers –to start rockin’ out of the box. All appropriately sized instruments are designed
for the 8-14 year old with quality that encourages play and musical exploration.
“We believe this is the perfect sequential step to encourage musical growth for children,”
said product manager Tim Henry. “We are introducing instruments that will encourage
kids to continue their musical journey. Rockwood instruments include an assortment of
attractive stickers reflecting modern designs and can be used to individualize the look of
their instruments which we know is important to this customer segment,” he added.
“The tween market is a growing market for music retailers and Rockwood products will
help attract these customers with cool do-it-yourself sticker designs so kids can decorate
their instruments in their own personal way, eye catching packaging, and complete
packages that will produce incremental sales and profit,” commented Scott Emmerman,
Director of Marketing and Sales.
The Rockwood electric package retails for $225 and MAPs at $179.99. The acoustic
guitar package retails for $150 and MAPs at $119.99. The drum set retails for $250 and
MAPs at $199.99. See this new line at the Hohner booth Hall D # 3240.
Go to www.us.playhohner.com or contact your Hohner sales representative for more
information.