FINAL PRESS RELEASE

3
&
4 April 2007
FINAL PRESS RELEASE
Hong Kong Mode Lingerie 2007
ended with great success
The successful meeting for the whole fashion and lingerie industry took place
on last 3rd and 4th of April at HKCEC
Promising and quality visitors and exhibitors turn-up rate, strong supports from different industries and
influential bodies, an Event Night with lingerie fashion show, talk of the town coverage - are all the
key success factors of the first Hong Kong Mode Lingerie 2007.
Hong Kong Mode Lingerie was held at Hong Kong Exhibition and Convention Centre, Hall 5, on 3rd and 4th
of April. As it was the first meeting in Hong Kong for the whole fashion and lingerie industry, the organiser
Eurovet is proud to announce some promising facts of success.
1.High quality visitors from all over the world
The 2 days exhibition accumulated almost 3500 visitors, of which 76% were directly involved in
buying and retailing.
Leaders and top names from the retail and the industry attended to meet suppliers, get information on
trends, watch the fashion show, and attend the conferences.
The show attracted professionals not only from the whole Asia region but also from the rest of the
world, with a total of 42 countries. Breakdown as follow:
1 • Hong Kong
2097
2 • China
717
3 • Taiwan
132
4 • Japan
92
5 • Thailand
54
6 • France
49
7 • Korea (South)
46
8 • Indonesia
29
9 • India
23
10 • Malaysia
23
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Final press release
Hong Kong Mode Lingerie
3 & 4 April 2007
2.Prestigious Supports giving confidence to the show
To support this first Hong Kong Mode Lingerie, Eurovet was very proud to invite as special guests The
French Consul General, Monsieur Jean-Pierre Thébault, the President of the French Chamber
of Commerce in Hong Kong, Mr Richard Burton, and the Chairman of Hong Kong Intimate
Apparel Industries’ Association, Dr Andrew Sia.
• President of French Chamber of Commerce says:
‘We are proud to say there are numerous French companies, some of them
new to the fantastic opportunity that these markets offer’.
‘We support these companies and this event to ensure their success,
since our mission is to contribute to develop and improve the economic,
commercial and financial relations between France and Hong Kong’.
• Chairman of Hong Kong Intimate Apparel Industry Association says:
‘I strongly believe that Hong Kong Mode Lingerie is THE fair that is dedicated
to the industry, judging from the past history of the organizer, as well as the
quality of the exhibitors that are assembled here today’.
‘The growing importance of Hong Kong as the world sourcing hub for intimate
apparel, including swimwear, is manifested by the intensity of focus being
placed on this specific industry sector by the international trade fair bodies’.
Moreover, many other bodies have given contributions and supports to make this first event even more
complete, they include the French Knitwear and Lingerie Federations, China Knitting Industry Federation,
Italian Lingerie Export, China-Europe Textile Alliance, Hong Kong TDC.
Finally, on a commercial level, renowned company LYCRA/INVISTA has shown support by strongly advising
its key mills to exhibit, and in total they introduced 15 leading international mills to attend.
• Margaret Jacob explained the importance to support this event and the industry:
‘I am pleased to say that our support for EUROVET continues and our
partnership has expanded from supporting the lingerie and swimwear trade
fairs in Europe, to Shanghai and now Hong Kong’.
‘we believe this trade platform plays a very important role in the industry. It is
a unique opportunity for the industry to come together, to share thinking and
create new and exciting futures for all of us’.
‘Consumers continuously look for improvements in quality, look, feel and,
above all, performance, that will be viewed at Hong Kong Mode Lingerie’.
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Final press release
Hong Kong Mode Lingerie
3 & 4 April 2007
3.Fashion Show and Cocktail – A talk of the town event
Over 400 VIPs guests including key directors from the industry, buyers, opinion leaders and the press
were invited to see the most stunning lingerie collections for the coming season.
The ‘Paris – Hong Kong. The Art of Luxury’ fashion-show was divided into 4 trends:
High Society: Luxury, classy lingerie adorned with extravagant haute-couture accessories such
as feathers and pearls. Black and white, soft colours, delightful details.
Shop until you drop: Modern, sexy and flirty lingerie inspired by the young who introduce a
new style in lingerie, made to be seen and to have fun with. Sweet pastels and punchy brights.
Hollywood cruise: Leisure elements crossover the classification boundaries between beach,
lingerie, home. A strong dose of glamour meets modern comfort. White, sporty grey, bright
beach colours.
Extreme Glamour: Lingerie as a festive accessory for very intimate moments but also
developments with divine garments created as complete cocktail outfits. Black and red remain
a must.
The sculptural model Rosemary had the pleasure to wear some prototypes from the Ultra Lingerie
Paris, special creations realised by Rosanna Ansaloni, Valery, Le Trousseau de Margaux and Ritratti.
The finale, with Rosemary wearing the Ultra Lingerie prototype from Ritratti (awarded designer of the
year in Paris), together with appearance of all the other models was definitely the most memorable and
breathless moment of the night.
4.International Lingerie and Conference Programme
In conjunction to the event, a day prior to the trade show, Eurovet joined forces with Hong Kong
Polytechnic University, Ace Style Institute of Intimate Apparel and Institute of textile and clothing
to organise the first International Lingerie Forum in Chiang Chen theatre.
The forum’s mission was to stimulate new thinking, industrial collaboration and professional education for
future development of the lingerie business. During this forward-thinking forum, renowned leaders of multinational lingerie organizations and academics have exchanged knowledge on Innovation, Education
and Environment.
During the exhibition, 5 conferences have been held, each attracting up to 200 people, with the
discussion on insight on the Lingerie trends, Attitudes of Asian women towards femininity, trends in retail
worldwide, information on Eco-Fibres, and Innovation.
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Final press release
Hong Kong Mode Lingerie
3 & 4 April 2007
5.Promising exhibitors figures
With a very short launching and few months of preparation and recruitment, the exhibitors participation
has already met the target with 105 Interfilière companies from 15 countries, 24 Private Lingerie Brands,
and 11 press and services, with a total of 140 exhibitors.
Within the PRIVATE LINGERIE AREA, the “Spicy Garden”, with Le Trousseau de Margaux and French
Cancan, promoted those two young designers, who bring new flair and creation to retailers looking for
hottest new creation and for fashion loving pioneers.
6.Success Start, Expectation for the Next Appointments
Eurovet believes that the lingerie industry needs to gather several times a year in a region. With the
successful launch of the Hong Kong Mode Lingerie in April, and the now well established Shanghai Mode
Lingerie in October, the whole Lingerie and Beachwear industry gathers in Asia twice a year to
meet the most highly specialised, selective and comprehensive sourcing platforms, together with top
international brands.
2 event in Asia, for which Eurovet carries the same ambition as for its 2 world leading appointments
in France: key moment of information, fashion, and networking.
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Final press release
Hong Kong Mode Lingerie
3 & 4 April 2007
Next lingerie and beachwear appointments
Lyon
Shanghai
Paris
Hong Kong
Lyon mode city
September 1st, 2nd and 3rd 2007
Interfilière Lyon
September 1st, 2nd and 3rd 2007
Shanghai Mode Lingerie
with Private Lingerie and
Interfiliere Asia
October 26th and 27th 2007
Salon International
de la Lingerie
January 24th to 27th 2008
Interfilière Paris
January 24th to 26th 2008
Hong Kong Mode Lingerie
with Private Lingerie and
Interfilière Asia
April 8th and 9th 2008
For further information about Hong Kong Mode Lingerie
and other events, please contact
Eurovet Head Office
In France • Marie Dominique de Fondaumiere
• Pamela Eanga
Tel. + 33 1 47 56 32 32 - Fax. + 33 1 47 56 32 99
mdf@la-federation.com
peanga@la-federation.com
In Hong Kong • Winnie Leung
• Sibylle Firmin
The Boutik Co. Ltd.
Tel. + 852 2824 8400, 92203825 - Fax. + 852 2824 8222
wleung@theboutik.com.hk
sfirmin@theboutik.com.hk
• Kitty Lam
Promosalons
Tel. + 852 2158 3742
Fax. + 852 2158 3802
hongkong@promosalons.com
In mainland China • Claire SHAO
Adventi
Tel. +86 21 5169 2006 - Fax. + 86 21 6217 9396
Claire@adventi.com.cn
www.hongkong-mode-lingerie.com
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