media kit 2016 - MN Yoga + life™ Magazine

MEDIA KIT 2016
ABOUT YOGA + LIFE
Who We Are
We are The leader in regional yoga and lifestyle
wellness magazines and events.
What We Aim To Do
We are regional publications with a community appeal that showcase the persons, places and
ideas that makes living the local yoga lifestyle so special and unique. We aim to put an authentic
voice to the local and regional, as well as the national yoga industry.
Why We Are Doing It
We are a breath of fresh air from your big label publications giving everyone the chance to be
seen, heard and read about in their own community. All this also comes with a national connection to other regional yoga publications.
Your Audience
Our readers ARE your customers. Part of a $290 billion dollar marketplace in the U.S. alone,
conscious consumers are virtually untapped in the LOHAS (Lifestyles of Health and Sustainability) marketplace and these people DO YOGA. February 2005 statistics published in Yoga Journal
show that the overall yoga market is a $3 billion business comprising 16.5 million active participants, or 7.5 percent of U.S. adults. As yoga infiltrates American culture, we are anticipating the
needs of the growing population of practitioners and in finding new ways surrounding making the
lifestyle of yoga more accessible to the local, regional, and national communities.
OUR MARKETPLACE
People who strive to live a healthier, more conscious lifestyle for themselves and their families.
IMAGE BY: CORRIN SAINTEY
mn

l i f e s t y l e
KISS MY
ASANA
an event to support yoga
for EVERYBODY
1000 Petals
teaching kids how to
breathe, and just be
Viniyoga
INSPIRATION
FALL 2015 // COMPLIMENTARY
INSPIRATION
WINTER 2015 // COMPLIMENTARY
meet yoga pioneer,
Gary Kraftsow
MPLS - ST. PAUL
BRAINERD
S T.C LO U D
D U L U T H
M A N K ATO
ROCHESTER
Complimentary
+
w e l l n e s s
m a g a z i n e
Minnesota’s only yoga + lifestyle
+ wellness magazine!
6
Local Teacher &
Studio Profiles
nominated by you
PLUS
yoga for dudes,
ayurvedic cooking,
recipes, what to wear,
business mindset
more+
+MN
EVENTS
Fall 2015
www.MNYogaMag.com
READER DEMOGRAPHICS
LIFESTYLES OF HEALTH AND SUSTAINABILITY (LOHAS) :
$290 BILLION/YR
YOGA IS A PHYSICAL, MENTAL, AND SPIRITUAL PRACTICE
OR DISCIPLINE WHICH ORIGINATED IN INDIA.
AMOUNT ANNUALLY IN THE US ON JUST YOGA PRODUCTS:
$10,300,000,000
87% increase on yoga product spending OVER THE LAST 5 YEARS.
age of yoga practitioners:
OVER 55 YEARS OLD
18.4%
40.6%
18-34 YEARS OLD
41%
35-54 YEARS OLD
AVERAGE ANNUAL INCREASE OF THE NUMBER OF PEOPLE WHO PRACTICE YOGA:
20%
15,275,000: NUMBER OF AMERICANS WHO PRACTICE YOGA
ESTIMATE OF THE U.S. ATHLETIC APPAREL MARKET BY 2020:
100+ BILLION
Source: NAMASTA, YIAS, LiveStrong, Yoga Journal // August 1st, 2015
IMAGE OF ROBERT STURMAN, KELLY KAMM, AND MISSY MURRELL DURING NY YOGA + LIFE PHOTO SHOOT
WWW.YOGALIFEMAGAZINES.COM
COMPANY DETAILS
OWNERS
We are a privately owned company while each of our region’s titles are owned and operated locally with a national collaboration. We are stronger together than we are apart.
Covers
All of our covers are unique to their market. We often run “cover contests” in hopes of showcasing new and authentic locations, people and products in each publication. We do shoot our own
covers and will partner with local vendors in producing the shot.
contributors
Our mission is to give a voice to those who may otherwise have found themselves without. Anyone
can contribute to Y+L. Send us your pitch, your story and we WILL read it and see if it is a fit.
ambassador teams
In order to create the deep roots we desire with our regional approach, each region is supported
by a team of ambassadors. From all walks of life, this team helps steer theme, content and collaborations for each issue. In addition, our ambassadors tell their stories too on our national blog.
events
Our goal is to connect, create community, and collaborate in an industry thats foundation is
passionate and pure. With quarterly events at the regional level, we additionally will be offering
ticketed regional events with one national event in production for late 2016.
voice
Yoga + Life Magazines is a new platform in the LOHAS marketplace, a market segment focused
on health and fitness, wellness, the environment, personal development, sustainable lifestyle,
social justice, philanthropy, arts, culture and all that accompanies such choices. Through events,
publications, and websites with similar media outlets we are able to share this regional voice on a
greater scale than exists today.
IMAGE BY: DAVID OAKLEY
WWW.YOGALIFEMAGAZINES.COM
NATIONAL OPPORTUNITIES
request national ad RATE SHEET
Print Ads
With the unique regional access we have acquired, companies now have the opportunity to buy a
“national” spot to appear in all of our regional publications. Rates are based on number of regions
and total term of the inclusion at time of contract. Minimum 1/2 page ad size for all national ads.
Please see our National Rate Sheet for more details.
Print Advertorials
Many thriving industry companies are finding new ways to conduct business. Many are giving
back, creating sustainable programs, offering scholarships, etc. Tell your company’s story via a
paid advertorial to appear across all our regions. This is a powerful and effective branding tool to
the emotions of our compassionate readers.
Online Ads
We have merged our regional websites into a national website with regional contributors. You now
have the opportunity to place banner ads across all regions with a national online ad. Metrics are
provided quarterly.
Native Blog Content
This is a “paid blog post” about your company, a review of your product, or a story about your
event post with the “national” tag to appear across all regions on our website. Create a new customer conversation and try native content.
National Newsletter Spots
Our database is GROWING! We have fully sponsored and co-sponsored national newsletter buys
distributed to the inboxes of our highly qualified national readership.
Event & Product Sponsorships
Y + L is already doing amazing local events. We are branding our events in 2016 to offer ticketed
regional as well as one national event in 2016. Sponsorship packages are based on the scale and
scope of each event. We also offer product and clothing sponsorships for our ambassador teams
on a regional and national level. Please inquire for availability. VIEW THE NATIONAL RATE SHEET.
IMAGE BY: DAVID SCHLATTE
WWW.YOGALIFEMAGAZINES.COM
REGIONAL OPPORTUNITIES
request regional ad RATE SHEET
Print
Each of our regions print bi-annual high quality, sustainable magazines (we plant trees) distributing free at like-minded business, partners and events. In addition, we also offer paid door-to-door
subscriptions. We print 10K-15K per issue. Also, each of our unique magazines is also available
in a digital interactive ONLINE issue with direct ad links to your business, increasing the unique
readership to over 100K per region annually.
Advertorials
Advertorial content is “paid article” content printed in the magazine as an article. A new and fresh
way to tell your story and get the word out about your service and/or product. Full page minimum
requirement for all advertorials.
Online
Y+L recently launched its new national website with regional contributors from each of our
markets and beyond. Place a banner ad in your region about your upcoming training or event.
Quarterly metrics will be provided on click-thru-rates and campaign effectiveness.
Print + Online Packages
Packages are now available for both print and online advertising. All premium ad locations will
additionally receive a regional banner ad for the same term. Let us package this up for you today!
Native Blog Content
This is a “paid blog post” about your company, a review of your product, or a story about your
event. Create a new customer conversation and try native content as part of your campaign.
Event & Product Sponsorships
All Y+L regions host many local events where we seek sponsors to partner and host with us. In
addition, we will also offer ticketed events where sponsorship packages are available and priced
according scope of the event. Ambassador product sponsorships are also available for each
region. Please inquire for more details in your region.
Regional Newsletter Spots
Our database is GROWING! Each market offers paid direct newsletter buys along with co-sponsored newsletter buys. REQUEST REGIONAL AD RATE SHEET.
IMAGE BY: KEVIN ZYGULSKI
WWW.YOGALIFEMAGAZINES.COM
PRINT AD SIZES
half-page horizontal ad
full page AD
7.65 in wide x 4.75 in tall
7.65in wide x 9.65 in tall (no bleed) or
9.125 in wide x 11.125 in (full bleed)
(trim: 9in wide x 10.875in tall)
half-page vertical ad
3.735 in wide x 9.65 in tall
Two page spread
quarter page ad
18.25 in wide x 11.125 in tall
3.735 in wide x 4.75 in tall
(trim: 18 in x 10.875 in)
1/4
PAGE
1/2
PAGE
VERTICAL
FULL PAGE
WITH BLEED
FULL PAGE
NO BLEED
1/2 PAGE
HORIZONTAL
TWO PAGE
SPREAD
TWO PAGE
SPREAD
magazine specs
Magazine Trim Size: 9” wide x 10.875” high
Bleed Size: .125” bleed on all four sides, keep live 1/4” from trim
Binding: Perfect Bound
Printing: Web Offset
IMAGE BY: JOE LONGO
WWW.YOGALIFEMAGAZINES.COM
NATIONAL PRINT RATES
All rates are ANNUAL. 6 month contracts are available with similar extra inclusions. MAGAZINES CIRCULATE FOR 6 MONTHS EACH MARKET. GREAT SHELF LIFE FOR YOUR AD.
We offer HALF PAGE, FULL PAGE, and PREMIUM National Buys. Pick how many markets. RATES ARE GROSS
# Of Markets/Regions
3
4
5
6
7
*more markets coming
TAD (Total Annual Distribution)
90,000 120,000150,000180,000210,000
Full Page NON PREM $9,600 $12,800 $16,000 $19,200 $22,400
1/2 Page NON PREM
$5,760 $7,680 $9,600 $11,520 $13,440
**PREMIUM NON COVER
$20,800 $24,960 $29,120
**PREMIUM COVER (IFC/Back)$31,200
$37,440
$43,680
2 PAGE SPREAD (non-IFC)$31,200
$37,440
$43,680
**2 PAGE Inside Front Cover
$39,000 $46,800 $54,600
All national ads receive an online banner ad to run the same term as the print contract.
Third-party metrics are supported.
**based on availability in desired regions
*KAP - Karma Ad Program
Anyone purchasing a PREMIUM AD within the magazine is able to gift a 1/4 Page Ad (in the
same issue) to an area non-profit through our socially responsible KAP Program - where giving
to the community is a requirement of what we do. Apply to be a recipient of our KAP program
online or to become a beneficiary at one of our many events.
2016 INTERNATIONAL SEVA PARTNER - WWW.ESPERANZAPROJECT.ORG
For 2016 YLM has partnered with BODHI TREE YOGA RESORT in support of the ESPERANZA
PROJECT in Nosara, Costa Rica. We will be putting our media efforts into helping this community which has been greatly influenced by the yoga community’s tourism over the past decade
to build a new school for the locals who live there. Their school was devastated over 9 years
ago in an earthquake.
IMAGE BY: JOE LONGO
WWW.YOGALIFEMAGAZINES.COM
PRINT FILES & DEADLINES
PRint Dates & Ad deadlines
Colorado
Feb 15, 2016: Shelf date
Jan 20, 2016: Ad Deadline
Jan 15, 2016: Article deadline
Aug 15, 2016: Shelf date
Aug 1, 2016: Ad deadline
July 15, 2016: Article deadline
Print FILE SPECS
The ad file must be prepared to the correct dimensions. Images and color space: Minimum res-
Seattle-Portland
Mar 1, 2016: Shelf date
Feb 1, 2016: Ad deadline
Jan 15, 2016: Article deadline
Sept 15, 2016: Shelf date
Aug 15, 2016: Ad deadline
Aug 1, 2016: Article deadline
olution for placed images is 300 ppi and must be in CMYK mode or grayscale. Images should
Minnesota
Apr 1, 2016: Shelf date
Mar 1, 2016: Ad deadline
Feb 15, 2016: Article deadline
Oct 1, 2016: Shelf date
Sept 1, 2016: Ad deadline
Aug 15, 2016: Article deadline
Single page PDF/X-1a—PDF version 1.3 (Acrobat 4); output resolution of 2400 dpi; composite
New York
May 1, 2016: Shelf date
April 15, 2016: Ad deadline
April 1, 2016: Article deadline
Nov. 1, 2016: Shelf date
Sept 15, 2016: Ad deadline
Sept 1, 2016: Article deadline
Yoga + Life Magazines production fees are at the rate of $45 for minor changes and $85/hour
not include RGB, indexed color, or spot colors in ANY of your submitted files. Do not use registration as a color. Any non-process colors are included in the file will be converted to CMYK.
Conversion process may compromise the integrity of the file.
Print Ad FILE FORMATS
CYMK; high-quality JPEG or lossless Zip compression. This format is acceptable for full or
partial pages. TIFF/eps files are acceptable if rastered. High resolution jpgs will be accepted for
quarter page ads. Do not send native files (Photoshop, InDesign, Quark, or Illustrator). Trapping
is the responsibility of the file provider.
Production ChargeS
for new ad creation for both print and online ads. Late fees may also be assessed for all ads
which are not submitted by the art and materials deadlines. Payment or deposit is due at the
time of contract/order unless prior authorized.
For technical assistance, please contact Sami Lea Lipman at sami@yogalifemagazines.com
DC-Baltimore-Maryland
TBA
all dates are subject to change.
INSPIRATION
INSPIRATION
FALL 2015 // COMPLIMENTARY
HawaiI
TBA
WINTER 2015 // COMPLIMENTARY
Southern California
June 1, 2016: Shelf date
June 15, 2016: Ad deadline
May 1, 2016: Article deadline
Dec 1, 2016: Shelf date
Nov 15, 2016 Ad deadline
Nov 1, 2016: Article deadline
be placed at 100% scale. Minimum effective resolution for embedded images is 200ppi. Do
IMAGE BY: DAVID OAKLEY
WWW.YOGALIFEMAGAZINES.COM
ONLINE FILES & SPECS
ONLINE
Ad deadlines
IMPORTANT NOTES:
All creative/content must be
submitted 2 weeks prior to
online launch date. All creative is
subject to Pulisher approval and
may be rejected at any time for
any reason.
Standard Online ad sizes (width x height)
All banner ads must run a minimum of 6 months excluding the homepage content rotator which
runs on a weekly basis.
Unit
Width x Height
FILE SIZE
FORMATS
Leaderboard
728 x 90 60KB
JPG, GIF, SWF, 3rd Party
Wide Skyscraper
160 x 600 60KB
JPG, GIF, SWF, 3rd Party
Medium Rectangle 300 x 250
60KB
JPG, GIF, SWF, 3rd Party
Homepage Content Rotater
Ask us for details and availability
•
Geotargeting is part of the regional rate. Choose regional or national.
Different rates will apply. (SEE RATE SHEETS)
•
Prices subject to change with changing traffic volumes.
•
Third party tags are supported.
Newsletter AD Co-Sponsored
Standard Ad Size for Co-Sponsored: 160 x 600
Note: Click through URL must also be provided.
Accepted File Formats: Static GIF or JPG. Animation and Flash are not accepted.
Maximum File Size: 100Kb
Sponsored newsletter
Standard Ad Size for Sponsored: 600 fixed width
Above the fold is approximately 300-500px
Please provide SUBJECT LINE
Text Only Versions: Please provide in .txt format with links written out.
Provide email addresses of anyone who should receive a copy prior to launch.
Accepted File Formats: Static GIF or JPG. Animation and Flash are not accepted.
Maximum File Size: 500Kb
For technical assistance, please contact Sami Lea Lipman at sami@yogalifemagazines.com
IMAGE BY: KEVIN ZYGULSKI
WWW.YOGALIFEMAGAZINES.COM
IMAGE BY: BRIAN ARNOLD
MN YOGA + LIFE AD INFO
We print 2 times per year
Discounts are available for a full year insertion.
NATIONAL RATES ARE also AVAILABLE.
Spring/summer
FALl/WINTER
Apr 1, 2016: Shelf date
Mar 1, 2016 Ad deadline
Oct 1, 2016: Shelf date
Sept 1, 2016: Ad deadline
Distribution
We print 20-30,000+ MNYL magazines annually. We offer door-to-door subscriptions, free digital download and viewing, in addition to free event distribution at regional like-minded events.
Become a Studio Partner and have your studio listed in our magazine directory as you become
a distribution location listed on our website.
premium ad locations
Premium locations are limited to the following:
Inside Front Cover
Opposite Inside Front Cover
Opposite Table of Contents
Inside Back Cover
Back Cover
Digital File Submission
Email: ads@yogalifemagazines.com
Dropbox access is available upon request.
MN Yoga + Life Magazine newsletter blasts
MNYLM sends out bi-monthly email newsletters to our community.
We have co-sponsored rates and full sponsor newsletter rates. National rates are also available.
www.mnyogamagazine.com
IMAGE BY: KEVIN ZYGULSKI
MN YOGA + LIFE AD RATES
Regional Print ad rates
Rates are per issue/run. Payment or deposit is due at the time of contract/order.
Event Listing (limited space)$540/issue
Quarter-Page Ad$720/issue
Half-Page Ad (horizontal or vertical)
$1020/issue
Full Page (non-premium, bleed or no bleed)
$1800/issue
Advertorial (minimum 1 page)
$1800pp/issue
Premium Full Page (bleed or no bleed)
$2880/issue
Premium Cover (Back Cover and Inside Front)
$3350/issue
Two-Page Spread$3350/issue
A 25% surcharge will be added to your ad rate for position requests.
NATIONAL RATES ARE AVAILABLE.
newsletter ad rates
Co-Sponsored Fully-Sponsored
Online Ad Rates
(rates subject to change per growth of database)
200w x 325h banner with paragraph
$100/blast or 4 for $350
600w x (open) image provided with copy $250/blast
(rates subject to change per metrics and cpm)
Native Content
Fully Sponsored Blog Post
Homepage Content Rotater (great to promote an event)
REGIONAL Online Ad Rates
$500/post or 2 for $750
$500/post or 2 for $750
$500/week
(6 month minimum contract)
Geo Targeted Leaderboard
Geo Targeted Wide Skyscraper
Geo Targeted Medium Rectangle
728w x 90h
160w x 600h
300w x 250h
$150/mo
$100/mo
$100/mo
Become a Studio partner
Business Partner*
$150/issue or $250/year
*Include your Studio Location in the Studio Directory and become a Distribution Location for
the magazine with links online. www.mnyogamagazine.com
IMAGE BY: CORRIN SAINTEY
MN EVENT SPONSORSHIPS
Regional event Sponsorships
MNYLM hosts many local events where we seek sponsors to partner and host with us. In addition,
we also offer ticketed events where sponsorship packages are available and priced according to
scope & scale of the event. Ambassador product sponsorships are also available for each region.
These event sponsorship guidelines are as follows:
Community vendor // Availability = Multiple // Value: $250+TBD
•
•
•
•
•
Company name featured on vendor promotions
Opportunity to sample & sell your product at event
Table at event (sponsor provides)
Logo on event web page and sponsor page
Social media features
Empowering Partner // Availability = multiple // VALUE: $700+TBD
•
•
•
•
•
•
•
•
Company name acknowledged as ‘Featured Sponsor’
Logo on event web page and sponsor page and on all promotional assets
Banner at event (sponsor provides)
Option to have branded product/sample handed out at event (sponsor provides)
Weekly Features on Social Media – Facebook, Instagram and Twitter
Newsletter Mentions & Links
Live Thank You acknowledgment at event
Complimentary Tickets to event (value $TBD)
Presenting or Hosting SPONSOR // Availability = 1/event // Value: $1800+TBD
•
•
•
•
•
ALL THE ACTIVATIONS ABOVE PLUS...
Company name acknowledged as ‘Presenting Sponsor’
Logo included on all promotional assets
Logo on event web page and sponsors page (most prominent)
Additional activations customized to meet your marketing initiatives and the event
Regional Leader product sponsor // Value: $1800+TBD
• Contact us for more details on how to get your product on our ambassador team.
www.mnyogamagazine.com
CONTACT US
yoga + Life magazine: national OFFICE
seattle-portland yoga + Life magazine
To advertise nationally, contact:
To advertise, contact:
Publisher: YOGA + LIFE Magazines
Seattle-Portland Office: TBA
815.414.YOGA (9642)
Editor-in-Chief: Jennifer Van Zeipel
Email: juli@yogalifemagazines.com
Email: jennifer@spyogalifemag.com
www.yogalifemagazines.com
www.spyogalifemag.com
new york yoga + Life magazine
southern california yoga + Life magazine
To advertise, contact:
To advertise, contact:
New York Office & Sales: 646.330.3505
SoCal Office: 612.801.5154
Editor-in-Chief: Iana Velez
Editor-in-Chief: Shay Moraga
Email: ianavelez@nyyogalifemag.com
Email: shay@yogalifemagazines.com
www.nyyogalifemag.com
www.socalyogalifemag.com
colorado yoga + Life magazine
DC/Maryland/Virginia Yoga + Life magazine
To advertise, contact:
TBA
CO National Office: 815.414.YOGA
Colorado Office & Sales: 845.652.3686
hawaii yoga + Life magazine
Editor-in-Chief: TBA
TBA
Email: cristine@yogalifemagazines.com
www.coyogalifemag.com
Austin yoga + Life magazine
TBA
Minnesota yoga + Life magazine
To advertise, contact:
Adding new regions. Call us for more details.
MN Office: 612.384.9864
815.414.YOGA (9642)
Editor-in-Chief: Jennifer Derham
Email: jen@mnyogamag.com
www.mnyogamagazine.com
IMAGE BY: JENNIFER VAN ZEIPEL
WWW.YOGALIFEMAGAZINES.COM
www.yogalifemagazines.com | www.ylmagonline.com