1 billion $14 billion

(BRAND
SPOTLIG
College Hunks Hauling Junk® & College Hunks Moving®
Investment Range: $95K-$208K
Industry: Junk Removal, Moving and Labor Services
Units: 53
CEO: Omar Soliman
Omar Soliman is the CEO and Co-Founder of College
Hunks Hauling Junk and College Hunks Moving. As a
business management major, Omar attended the
University of Miami in Coral Gables, Florida. His senior
year, he enrolled in the school’s entrepreneurship
class and submitted his business plan for College
Hunks Hauling Junk to the Leigh Rothschild Entrepreneurship Competition. Omar won first place and
$10,000 in the competition for the College Hunks Hauling Junk
business concept, which included junk removal, moving labor
services and an online junk exchange.
Since then Omar has been named Top 30 Entrepreneurs in America
Under 30 by “Inc.” magazine, Top 35 Entrepreneurs Under 35 by
Bisnow.com and was an Ernst & Young Entrepreneur of the Year
Award Finalist, as well as a finalist for Tampa Bay CEO of the Year.
He has appeared as a guest on Fox Business News, MSNBC, ABC’s
Shark Tank and Bravo’s Millionaire Matchmaker.
He is also a frequent guest speaker whose goal is to motivate and
excite the younger generation about entrepreneurship so that they,
too, can carve their own fun and exciting path through life, just as
he continues to do each and every day with College Hunks.
HT)
PLACEMENT FEES & INCENTIVES
• 1 zone = $24K
• 2 zones = $32K
• 4 zones = $40K
COMPANY DETAILS
Year Founded:
2004
Industry:
Junk Removal, Moving and Labor Services
Franchise Fee:
50K for one zone for both brands ($40K for one brand),
$18K for each extra zone
Investment Range:
Core Model: $110k – 140k
Expanded Model:
$160k - $195k
Type:
Brick & Mortar
Units:
53
Value Propositions:
• Low Investment
• Multiple revenue streams
• Strong brand name with national recognition
• Small industrial type office space required
• Multiple revenue streams
The Ideal Franchisee
$200K net worth
Leaders who are
enthusiastic, and
filled with passion
Available Territory:
Highly motivated
to succeed
Create a Fun,
Enthusiastic Team
Environment
Industry Stats
$1 BILLION
$14 BILLION
Junk hauling generates
$1 billion a year
nationwide
Moving generates $14 billion
a year in revenue nationwide
Awards
• 2013 Franchise 500 Award (#191)
• 2012 INC Hire Power Award
Contact Info
• 2011 INC 500/5000 List
Jason Killough | 214-273-8625 | jason.killough@chhj.com
• Angies List Super Service Award
• 2010 INC 500/5000 List
• 2009 INC 500/5000 List
Brand Spotlights are copyrighted as intellectual property of TES Franchising, LLC. All uses of and distribution of the byproduct of the spotlights are under
the sole discretion of TES Franchising, LLC. Any usage of the above materials is available by written request only.
College Hunks Hauling Junk | Q&A with CEO
Moving Into Franchising:
So how did College Hunks Hauling Junk move into franchising?
College Hunks was founded with the intention of creating a franchise system. The concept
was built from the ground up to project a strong brand and then amplify the power of that
brand through the use of a national call center, strong website and powerful marketing plan.
The Franchise Opportunity:
What makes the franchise different / unique?
College Hunks Hauling Junk offers two concepts as part of the same franchise system — junk
removal and moving. The two lines of business are complementary, and College hunks
Hauling Junk is the only franchise system that offers both concepts with just one franchise
fee. Beyond that value, College Hunks is a PR juggernaut thanks to its catchy brand and
marketing plan. That helps franchisees quickly build a name for themselves.
What services/products do you offer? Moving, junk hauling and storage.
How big is the market opportunity? Junk hauling generates $1 billion a year and moving
generates $14 billion a year in revenue nationwide. The market is huge fragmented and
mainly consists of small operations that lack branding and professionalism.
How many franchisees do you have today?
50
Page
Brand Spotlights are copyrighted as intellectual property of TES Franchising, LLC. All uses
of and distribution of the byproduct of the spotlights are under the sole discretion of TES
Franchising, LLC. Any usage of the above materials is available by written request only.
1
How is the brand marketed?
We conduct ongoing public relations efforts that garner substantial media attention. We also
provide marketing assets and a game plan that enables strong local marketing, which
consists of a mix of guerilla marketing, paid advertising, networking, online marketing, and
local PR.
How do you divide the regions/territories?
Territories are divided based on population
The Ideal Franchisee:
What do you look for in potential franchisees?
Our core values are “Building Leaders,” “Always Branding,” “Create a Fun and Enthusiastic
Team Environment,” and “Listen, Fulfill and Delight.” We are looking for people who can
build leaders by mentoring energetic employees; who are always looking for ways to impress
the community and potential customers, and instill that same discipline in their employees;
who believe in clear, constructive communication and recognition of excellence; and who
are driven to provide WOW experiences to customers as well as employees. We have a
collegial brand that is all about teamwork, and the franchisee is the coach.
So do franchisees work from an office, or are they home-based? Is it part-time or full-time?
Franchisees work fulltime from an office connected to small warehouse space that is used for
their junk hauling operations. Franchisees do not spend much time driving trucks or hauling
items. Instead, they coach and mentor team members, network with potential commercial
customers (property managers and realtors, for example), and manage the business.
How are franchisees vetted?
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Brand Spotlights are copyrighted as intellectual property of TES Franchising, LLC. All uses
of and distribution of the byproduct of the spotlights are under the sole discretion of TES
Franchising, LLC. Any usage of the above materials is available by written request only.
2
During the sales process, potential franchisees fill out an application that includes a credit
and background check.
How much do franchisees pay and what are the ongoing franchise fees?
Estimated startup costs range from $95,000 to $207,500. Franchisees pay 7% of revenue in
royalties. After 6 months in operation, franchisees also begin paying a flat fee to support call
center operations: $727/mo if they offer only junk hauling or $857/mo if they offer both junk
hauling and moving, as well as a $17 fee for scheduled appointment. The flat fee includes
software, service and support. Notably, other franchise systems that offer call centers charge
an additional royalty percentage rather than a flat fee. This means that as the franchisee
grows, the amount they pay for the service continually grows, too. As College Hunks
franchisees grow, they pay only for the service itself, not a royalty, which allows them to keep
more of their revenue.
Success and Growth:
How is the brand looking to grow?
College Hunks Hauling Junk is offering franchises nationwide and anticipates tripling its
business over the next three years.
What is the potential of the business?
Average franchisee revenue grew 42.6% from 2011 to 2013, and College Hunks continues
unit-level economics to continue growing strongly. The first College Hunks Hauling Junk
location, which is owned by the co-founders, eclipsed $2.2 million in revenue in 2013.
Systemwide, we expect to reach 250 units.
What awards has the business won?
Brand Spotlights are copyrighted as intellectual property of TES Franchising, LLC. All uses
of and distribution of the byproduct of the spotlights are under the sole discretion of TES
Franchising, LLC. Any usage of the above materials is available by written request only.
3
2013 Franchise 500 Award (#191)
2012 INC Hire Power Award
2012 Top 50 Franchisee Satisfaction Award - Franchise Business Review
2011 INC 500/5000 List
Angies List Super Service Award
2010 INC 500/5000 List
2009 INC 500/5000 List
2008 INC Magazine Top 30 Entrepreneurs in America Under 30
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To what extent are the founders involved today?
Co-founders Omar Soliman and Nick Friedman are, respectively, CEO and President of
College Hunks Hauling Junk.
Where do you see the brand in the future?
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Brand Spotlights are copyrighted as intellectual property of TES Franchising, LLC. All uses
of and distribution of the byproduct of the spotlights are under the sole discretion of TES
Franchising, LLC. Any usage of the above materials is available by written request only.
4
College Hunks Hauling Junk will have 250 franchise locations nationwide, with strong income
for franchisees.