Digital Pharma East

Transcription

Digital Pharma East

October 21-24, 2014 | Loews Hotel, Philadelphia, PA
8th Annual
EAST
Delivering the Promised ROI through the Connection of Digital Innovation, Your Evolving Business Model and Your Customer
A Small Sample of the
Largest Expert Speaker Faculty
Globally for 2014
Keynote Speakers
Scott Monty
Former Global Digital &
Multimedia Communications
Manager
FORD MOTOR COMPANY
Steve Brown
Intel Futurist
INTEL
Jay Mandel
Vice President,
Global Digital
Marketing
MASTERCARD
2014 Conference Co-Chair
Meghan Lopresto
Director, Digital Promotion &
Multi-Channel Strategy
BOEHRINGER INGELHEIM
Melissa Mackey
Head, US Pharma Social Media
NOVARTIS
Gregory Lief
Senior Director, Global Commercial
Excellence & Operations
BIOGEN IDEC
Jenny Streets
Senior Director, Global Digital Strategy
GLAXOSMITHKLINE
2014 Conference Co-Chair
Joe Shields
Global Director, Digital Strategy
ASTRAZENECA
Robin Kamen
Leader, Global Enterprise Multi-Channel
Marketing & Strategy
PFIZER
Amy O’Connor
Senior Director, Digital & Social Media
ELI LILLY
Akash Pathak
Director, Digital Strategy, Marketing
Communications
ABBVIE
Sandra Orta
Global Marketing and Commercial Lead
PFIZER, INC
Anthony Lee
Global Capability Director Commercial Effectiveness
ASTRAZENECA
Marc Salzo
Executive Director, Global Head of
Channel Engagement
Elena Alikhachkina
Director, Multi-Channel Marketing
& Analytics
GLAXOSMITHKLINE
WHAT’S NEW FOR 2014:
•
A Conference Within a Conference: Our Mobile Day continues to
push the envelope with ALL NEW CONTENT which is sure to lead
to standing room only once again!
•
Social/Innovation Day: Glean insights from a full day of brand
perspectives and case examples from various business sectors
who excel in digital innovation and customer engagement
•
Partnering with Agencies Day: Develop best practices in agency
selection processes, collaboration with procurement, negotiating
contracts and on-boarding your agency to meaningful performance
metrics
•
New Agenda Format: We have carefully re-worked our agenda
to provide you greater access to more case examples, more
interactive sessions and more networking
• Internal Collaboration and Learning: We
have listened to your
feedback and designed our agenda to provide a collaborative
education platform for your entire team, including brand,
marketing, sales, IT, legal, compliance and MLR
Us
Follow harma
@DigitalP m
r
#DigPha
Why We Are the LEADING and LARGEST life sciences Marketing event globally:
700+ Attendees
Senior Level Life Science
100+ Speakers
50+ Keynote Presentations, Case Studies & Panel Discussions
15+ Unparalleled Dedicated Networking Opportunities throughout the entire 4 days
✔ Unique Perspectives from Experts across life sciences AND outside of the sector
To Register Visit www.digitalpharmaseries.com/east or Email registration@exlpharma.com
1
2014 SPONSORS
EAST
Dear Colleague,
We at ExL Pharma would like to open with a simple
message, welcome back to the 8th edition of
Digital Pharma East!
Since October 2013 it has been a landmark for
Digital Pharma Series™ seen in the resounding
success of the 700+ participants that attended
Digital Pharma East last October, the 5th Digital
Pharma West conference in July and the 6th Digital
Pharma Europe held at and the Bayer Pharma HQ
in Berlin in March. We expanded into China; with
the conference quickly becoming a marquee event
in digital marketing and we are reaching into new
regions such as Latin America.
More and more pharma are taking a global
approach to their digital platforms, creating a need
to identify core competencies, capabilities, skill
sets and ability to map out a strategy in line with
differing geographic regulations. Pharma business
models are evolving and this requires more crossdivisional alignment and collaboration than ever
before. Breakthrough innovations ARE happening
and this conference will outline many of the digital
channel tools that fulfill legal obligations, mitigate
risks and ultimately deliver demonstrable ROI
across brands.
We invite you to review this extensive agenda and
hope to see you alongside your peers in October.
Warren Drysdale
Senior Conference Director
ExL Pharma
Jayson Mercado
Head of Digital Events
ExL Pharma
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LIEBERM N
R
E
S
P
O
N
D
S
THE ESTEEMED & STILL EXPANDING SPEAKER FACULTY FOR 2014:
Elena Alikhachkina
Director, Multi-Channel Marketing &
Analytics
GLAXOSMITHKLINE
Rich Altus
President & CEO
PDR NETWORK
Jeremy Anderson
Head of Healthcare
TWITTER
Josh Axelrod
Compliance Counsel
JAZZ PHARMACEUTICALS
Patrick Aysseh
President
TOMORROW NETWORKS
Mark Bard
Co-Founder
DIGITAL HEALTH COALITION
Fred Bennett
Director, Digital Marketing
FOREST LABORATORIES
Marc Benjamin
Managing Partner
CONVERGENCE POINT MEDIA
Prodeep Bose
EVP, Customer Engagement Strategy
THE CEMENTBLOC
Malcolm Bohm
President & CEO
LIQUID GRIDS
Bob Brooks
EVP
WEGO HEALTH
Steve Brown
Intel Futurist
INTEL
Bob Burg
Vice President of Sales
BEHAVIORMATRIX
David Burke
US Multi-Channel Marketing Lead
MERCK
Bob Cannan
CEO
EAGLE PRODUCTIVITY SOLUTIONS
UTeng Cheang
Manager, Mobile Marketing
ASTRAZENECA
Yemisi Chigbu
Primary Review Director, Digital
Marketing & Oncology, Promotional
Regulatory Affairs
ASTRAZENECA
Sukh Chugh
Director of Research and Development
Informatics Services (RDIS)
ALLERGAN
Sharon Coyle-Saee
IBD Health Activist & Creator of “IBD
Journeys”
Erik Dalton
VP of Operations
HEALTHCASTS
Pete Dannenfelser
Director of Marketing, Digital Center of
Excellence
JANSSEN PHARMACEUTICALS
Charles Davis
Associate Director, Inbound Media
Craig DeLarge
Former Global Leader, Multi-Channel
Strategy & Innovation
MERCK
Jim DeLash
Promotion Optimization Director,
Integrated Customer Experience
GLAXOSMITHKLINE
Jay Denhart-Lillard
Brand Manager – Innovative Customer
Experience
ELI LILLY
Ara Dikranian, MD
Rheumatologist
SAN DIEGO ARTHRITIS MEDICAL GROUP
Bill Drummy
Founder & CEO
HEARTBEAT IDEAS & HEARTBEAT WEST
Zoe Dunn
Principal
HALE ADVISORS
Joyce Ercolino
Director, eStrategy
Global Commercial Development
CSL BEHRING
Lisa Flaiz
Group Product Director, Digital Marketing
Augustine Fou
Professor
RUTGERS UNIVERSITY
Deb Furey
Senior Vice President, Life Sciences
Strategy
MERKLE
Shannon Gallagher
VP of Analytics Services
CROSSIX SOLUTIONS
Jeff Gaus
President & CEO
PROLIFIQ
Jay Goldman
Managing Director
KLICK HEALTH
Carrie Goldstein
APR, Product Public Relations
PFIZER, INC.
Josh Gray
Vice President, athenaResearch
EPOCRATES, AN ATHENAHEALTH
SERVICE
Shwen Gwee
VP/Group Director, Social Strategy
DIGITAS HEALTH
Ido Hadari
CEO
TREATO
Chris Hannah
President
CLUSTER HEADACHE SUPPORT GROUP,
INC.
Imran Haque
Head of eCommerce, Digital Strategy &
Multi-Channel Marketing
ZOETIS
Michael Horn
Vice President, Research
RESONATE
Peter Justason
Director, eMarketing
PURDUE PHARMA
Tom Jones
Senior Vice President, Health Practice
MAKOVSKY
Robin Kamen
Leader, Global Enterprise Multi-Channel
Marketing & Strategy
PFIZER, INC.
Burt Kann
SVP, Marketing & Client Services
HEALTHGRADES
Stephanie Katzman
Senior Account Executive - Healthcare
LINKEDIN MARKETING SOLUTIONS
Pratap Khedkar
Managing Principal
ZS ASSOCIATES
Chantal Kolber
Senior Director of Sales Operations and
Development
WOLTERS KLUWER HEALTH
Margie Kuo
Former US Commercial Lead
PFIZER, INC
Marty Kovach
Multi-Channel Marketing, Creative
Director, Creative Strategy Group
MERCK
Mitch Lawrence
EVP Marketing and Healthcare Solutions,
NEXT IT
Anthony Lee, PhD
Global Capability Director - Commercial
Effectiveness
ASTRAZENECA
Gary Lewandowski
Director
PURDUE PHARMA
R.J. Lewis
President & CEO
EHEALTHCARE SOLUTIONS
Gregory Lief
Senior Director, Global Commercial
Excellence & Operations
BIOGEN IDEC
Alvin Lin
Associate Director, US Marketing
ALEXION PHARMACEUTICALS
Keith Liu
Vice President, Klick Labs
KLICK HEALTH
Meghan Lopresto
Director, Digital Promotion & MultiChannel Strategy
John Mack
aka Pharma(Mobile)Guy
PHARMA MARKETING BLOG/NEWS
Melissa Mackey
Head, US Pharma Social Media
NOVARTIS
Patricia MacWilliams
Head of Healthcare
GOOGLE
Bernard Madden
Leader, Global Creative Network
MERCK
Jay Mandel
Vice President, Global Digital Marketing
MASTERCARD
Jamie Manning
Manager, Global Digital Communications
BIOGEN IDEC
Jay McMeekan
Director, Global Business Technology
Strategy
BAYER HEALTHCARE
Betty Michelson
Solution Sales Executive
IMS HEALTH
Scott Monty
Former Global Digital & Multimedia
Communictions Manager
FORD MOTOR COMPANY
Siva Nadarajah
General Manager, Social Media Offerings
IMS HEALTH
Rupal Nanavati
Practice Head, Social Intelligence and
Digital Marketing
DELL
Deb Nevins
Senior Associate Director, Digital
Promotion and MCM
Ross Nunamaker
Manager, eMarketing Strategy & Analytics
OLYMPUS AMERICA
Amy O’Connor
Senior Director, Digital & Social Media
Communications
ELI LILLY
Dave Ormesher
CEO
CLOSERLOOK, INC.
Sheetal Patel
Director, Regulatory Advertising &
Promotion
JOHNSON & JOHNSON
Akash Pathak
Director, Digital Strategy, Marketing
Communications
ABBVIE
Eunjoo Pluenneke
Director, Client Solutions
PURSUIT
Alejandro Potes
Digital Media Specialist
MEDTRONIC
Scott Powers
Associate Director, Field Analysis
NOVARTIS
Catherine Price
Diabetes Health Activist, Health &
Nutrition Writer
Rob Rebak
Chairman & CEO
QUALITYHEALTH
Marjorie Reedy
Director, GMRE (Global Market Research
Excellence)
MERCK
Steven Robinson
Partner, Sales and Marketing Operations
PURSUIT
M. Dana Rodden
Head, Enterprise Channel Marketing
US Pharmaceuticals
GLAXOSMITHKLINE
Bruce Rooke
Chief Creativity Officer
GSW WORLDWIDE
Michael Rowbotham
Director, Enterprise Multi-Channel
Marketing
PFIZER
Nicole Salis
eMCM Business Partner
PFIZER, INC.
Marc Salzo
Executive Director, Global Head of
Channel Engagement
Jack Scannelli
Regulatory Advertising & Promotion Lead
– MS Business Unit
NOVARTIS
David Lee Scher, MD, FACC, FHRS
Clinical Consultant
FRONTLINE MEDICAL COMMUNICATIONS
Justin Scott
Director, Brand Strategy
TUMBLR
Kim-Fredrik Schneider
Executive Vice President, Corporate
Development
SERMO
Amanda Sheldon
Director Digital Marketing &
Communications
MEDTRONIC
Joe Shields
Global Director, Digital Strategy
ASTRAZENECA
Annie Singer
Manager, Digital Marketing Specialist
BRISTOL-MYERS SQUIBB
Anitha Somanahally
Director, CRM
ABBVIE
Michael Spitz
VP Strategy
KLICK HEALTH
Phil Storer
VP, Digital Strategy
THE NAVICOR GROUP
Jenny Streets
Senior Director, Global Digital Strategy
ASTRAZENECA
Steve Sudovar
Senior Associate Director, Digital
Marketing
Sam Sukoneck
Director, Multi-Channel Management
Partner
Geoff Swindle
CRO
ALLIANCE HEALTH
Paul Treichler
Channel Director
ACQUIA
Scott Tyson
Product Director,
Digital Marketing – North America
JOHNSON & JOHNSON
Erin Uyttewaal
Senior Manager, Interactive Marketing
GENENTECH
Bert van Eijk
Director, Oncology & HCV
Dana Vogel
Associate Director, HCP Strategy Channel
Lead, New Commercial Channels
NOVARTIS
Chris Vannello
Director, Quality Improvement
ROTHMAN INSITUTE
Ben Wolin
Co-Founder and CEO
EVERYDAY HEALTH, INC
Olivier Zitoun
Founder & CEO
EVEO
ToTo
Register
RegisterVisit
Visit www.digitalpharmaseries.com/east
www.digitalpharmaseries.com/eastorEmailregistration@exlpharma.com
Email registration@exlpharma.com
3
Mobile Day Co-Chairs:
Bob Cannan
President & CEO
EAGLE PRODUCTIVITY
SOLUTIONS
Bob Cannan is President and CEO of Eagle Productivity Solutions,
the leading provider of technology training for the pharmaceutical
industry. Eagle’s clients include 18 of the top 20 pharma companies,
for whom it has trained every major hardware and software
platform. Eagle has delivered effective training in more than 40
countries, in more than 20 languages, using every delivery method,
to help companies boost their productivity. Eagle has offices in the
United States, the United Kingdom, and Spain.
UTeng Cheang
Manager, Mobile
Marketing
ASTRAZENECA
UTeng Cheang is the Mobile Marketing Manager at AstraZeneca.
In addition to setting standards and guidelines for various mobile
marketing assets, UTeng has helped 7 brands in taking the first
step in mobile marketing by launching their first ever consumer
mobile sites since he joined AZ a year ago. A marketing professional
with strong multicultural perspective and digital media experience
in the pharmaceutical and real estate industries.
Main Conference
Co-Chair:
Joe Shields
Global Director,
Digital Strategy
ASTRAZENECA
He earned a BA from Temple University, an MBA from the
Pennsylvania State University and two EMMY awards.
Shwen Gwee
VP/Group Director,
Social Strategy
DIGITAS HEALTH
4
Fresh Content for 2014:
• Understand how healthcare transformation is forcing pharma to
adjust the way it markets to its customers
• Discover how to practically roll out an MCM platform targeting
HCPs and simultaneously develop true engagement
• Explore the dynamic between brand teams and multi-channel
marketing teams
• Optimize creative digital content utilization across tactics
• Put your customer in the center of your planning and strategy
through optimized customer-centric measures
• Social media innovation and risk avoidance in a post FDA
guidance world - taking a ‘Can-Do’ approach to achieving
approvals for initiatives
• Overcome business concerns about monetizing ‘Big Data’
and leveraging informatics to deliver effective targeting and
engagement
• Analyze what digital innovation looks like amongst your peers
in pharma today
WHO Should Attend
Digital Pharma EAST
SVPs, VPs, Directors, Heads and Managers from the
pharmaceutical, biotechnology and medical device industries
whose responsibilities include:
As an EMMY-award winning filmmaker early in his career, Joe
Shields learned how to craft beautiful images and compelling
stories. Applying his unique perspective to business, he has
led global marketing, new product development, emerging
technologies and enterprise innovation for Fortune 100 companies
in specialty chemicals, telecommunications, pharmaceuticals and
medical devices. In his current role as Global Director, Campaign
Strategy, he leads the strategy, design and implementation of
the multichannel campaign management/CRM capability for
AstraZeneca in key markets around the world.
Strategic
Innovation
Forum Chair:
Why 8th Digital Pharma East is the World’s
PARTNERING
WITH AGENCIES
DAY:
Augustine Fou
Professor
RUTGERS
UNIVERSITY
Marketing
Product Management
Digital Marketing
Strategic Operations
Digital Strategy
PR/Communications
Integrated Marketing
New Media
Multi-Channel Marketing
Advertising & Promotions
Social Media
IT
Mobile Marketing
Regulatory Affairs
eMarketing
Regulatory Advertising
eBusiness
Legal Counsel & MLR
Global Marketing
Compliance
Interactive Services
Channels
Together with:
Innovation
Physician Networks
Customer Experience
ePatients
Customer Engagement
Regulators
Capabilities
Digital Agencies
Field Force/SFE
Technology Providers
Brand Management
Largest and Leading Digital Marketing for Life Sciences Event:
THE INDUSTRY IS ATWITTER
FOR #DIGPHARM –
Target Audience
CHECK OUT SOME TWEETAMONIALS FROM
1%
LAST YEAR’S ATTENDEES!
Us
Follow harma
12%
16%
13%
20%
63%
35%
lP
@Digita
arm
#DigPh
19%
21%
By Industry:
■ Pharma/Biotech/Biopharma/Medical Device
■ Digital/Technology Solutions
■ Agencies
■ Consultants
By Level:
■ Director
■ Manager
■ VP/SVP
■ C-Level
■ Other
@RickyJersey “DPE 2013 was
awesome. Met some cool, smart and
fun professionals. Sessions were good
and the one-on-one interactions were
great!”
@JaniceJacobs44 “So much useful
& interesting info and so many open,
smart people.”
@millennium_US “Lots of great
discussions & presentations on the
schedule.”
Power Networking
Meet New Industry Colleagues and Reconnect with Existing
Connections at the Largest Life Sciences Marketing
Conference in the World
@NitaNehru “Great insights &
interesting research unveiled at
#DigPharm…”
In addition to four days of cutting edge content, we provide
unparalleled networking opportunities that allow you the time and
ability to meet other innovators in this industry and form connections
that make a difference. To maximize the experience for all involved, we incorporate a
series of networking breaks, special events and receptions to maximize peer-to-peer
networking.
@Jeff_Greene “7 years strong for ExL,
a great run.”
@KevinLHicks “Enjoying Digital
Pharma conference…great panel on
multi-channel marketing!”
UNPARALLELED NETWORKING OPPORTUNITIES THROUGHOUT 8TH DIGITAL PHARMA EAST
Tuesday
October 21, 2014
MOBILE DAY
Wednesday
October 22, 2014
Thursday
Friday
October 23, 2014
October 24, 2014
MAIN
SOCIAL/INNOVATION
MAIN CONFERENCE
CONFERENCE DAY & PARTNERING WITH
DAY ONE
TWO
AGENCIES DAY
10:00
Morning Networking &
Refreshment Break
7:30
Registration Opens, Continental
Breakfast & Morning Coffee in
Exhibition Hall
7:45
Registration Opens, Continental
Breakfast & Morning Coffee in
Exhibition Hall
10:40
Morning Networking Break
12:00
Networking Lunch
10:10
Refreshment Break
10:10
Refreshment Break
12:20
Networking Luncheon
3:00
Afternoon Networking Break
12:30
Networking Strolling Lunch
in the Exhibit Hall
12:50
Networking Strolling Lunch in the
Exhibit Hall
5:40
Mobile Day Networking Cocktail
Reception Hosted by:
3:30
Afternoon Networking &
Refreshment Break
3:30
Afternoon Networking &
Refreshment Break
6:00
Main Conference Day 1 Networking
Cocktail Reception Hosted by:
To RegisterVisit www.digitalpharmaseries.com/east Emailregistration@exlpharma.com
5
AGENDA AT-A-GLANCE
MOBILE DAY | OCTOBER 21, 2014
8:00
Registration and Morning Coffee for Mobile Day Participants
8:45
Co-Chairs’ Opening Remarks EAGLE PRODUCTIVITY SOLUTIONS
& ASTRAZENECA
9:00
Truly Leveraging the iPad as a Tactical Tool for the Field Force
NOVARTIS
9:30
2:00
How Pharma can Help Physicians Best Deliver Digital Content
to Patients: Results of a KOL Roundtable FRONTLINE MEDICAL
COMMUNICATIONS
2:30
Mind the Gap! Keep Clear of Dangerous Buzzwords to Create a
Meaningful Mobile Experience WEBMD / MEDSCAPE
Spice Up Your Relationships with Detail Aids KLICK HEALTH
3:00
Afternoon Networking & Refreshment Break
10:00
Morning Networking & Refreshment Break
3:30
Leveraging Big Data to Drive Scale and Reach for Healthcare
Marketers PHYSICIANS INTERACTIVE
10:30
Test Your Mobile Maturity PURSUIT
4:00
Storytelling and Multi-Surface Content MERCK
11:00
Mobile Isn’t a Strategy: a Holistic Look at Mobile Campaigns,
Including What Works Best for Pharma PFIZER, INC
4:30
Rising Above the System: How to Rescue Productivity from the
Jaws of Technology
EAGLE PRODUCTIVITY SOLUTIONS & BAYER HEALTHCARE
Virtual Health Assistants: Reach Patients Directly to Improve
Engagement and Adherence 24/7 NEXT IT
5:00
A Formula for Creating Quality Patient-Centric Pharma Mobile
Health Apps PHARMA MARKETING BLOG/NEWS
12:00
Networking Lunch for Mobile Day Participants
5:30
1:00
Enhance HCP Multi-Channel Marketing to Increase Product
Engagement WOLTERS KLUWER HEALTH
The 5th Annual PharmaGuy
Social Media Pioneer Award Ceremony
5:40
1:30
Purpose-Obsessed Design: How an Interface Design Philosophy
Guides Marketing Strategies ASTRAZENECA
Mobile Day Networking
11:30
PLENARY SESSIONS | CONFERENCE DAY 1, OCTOBER 22, 2014
7:30
Registration Opens, Continental Breakfast & Morning Coffee
in Exhibit Hall
2:00
PHARMA KEYNOTE: Delivering on the Promise of Multichannel
Marketing BRISTOL-MYERS SQUIBB
8:30
Co-Chair’s Opening Remarks ASTRAZENECA
2:30
Future Trends in Digital Marketing EVERYDAY HEALTH
8:40
PHARMA KEYNOTE: SESSION Weaving Digital, Patients,
Marketing and Launch Excellence into a Successful Global
Commercial Strategy BIOGEN IDEC
3:00
9:10
The Priceless Cities Blog: A Case Study in User Centered
Marketing Matters MASTERCARD
PHARMA KEYNOTE SESSION: Channel Engagement Strategy
Evolution: Bringing Brand and Consumer Together - Being
in the Right Place, at the Right Time, with the Right Message
3:30
9:40
First Round Draft Picks: Social Media Landscape Post Guidance
KLICK HEALTH
4:00
10:10
Who’s Afraid of the Big, Bad Wolf (aka User Generated Content)?
GSW WORLDWIDE & THE NAVICOR GROUP
INVENTIV MEDIA 360 & GSW WORLDWIDE
10:40
Enabling Customer-Centricity Through Affinity: Do You Know
How Your Customer Prefers to Engage With You? ZS ASSOCIATES
4:30
PHARMA KEYNOTE: Big Data: A Paradigm Shift Happening in the
Digital Age That Pharma Cannot Ignore ASTRAZENENCA
11:10
PLENARY PANEL DISCUSSION: Digital Marketing and CustomerCentricity in Pharma: How is the Customer Actually Being Put in
the Center of Strategy?
5:00
Marketing Beyond the Cliff
HEARTBEAT IDEAS & HEARTBEAT WEST
5:30
PHARMA KEYNOTE SESSION: Digital Folklore: A Pharmaceutical
Marketing Tale
JANSSEN PHARMACEUTICALS AND HALE ADVISORS
6:00
Main Conference Day 1 Networking Cocktail Reception Hosted by:
11:55
PLENARY PANEL DISCUSSION: Patient Targeting in Pharma
12:30
Networking Strolling Lunch in the Exhibit Hall
1:30
Cracking the Code to Pharma’s Future Success
EPOCRATES, AN ATHENAHEALTH COMPANY
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6
✔ Conference Agenda and Presentation information
✔ Speaker Bios
✔ Networking Event Details
✔ Sponsor & Exhibitor Information
✔ Social Media Engagement
✔ General Conference Information
AGENDA AT-A-GLANCE
MAIN CONFERENCE DAY 2 | TRACKS | OCTOBER 23, 2014
TRACK A
True HCP Engagement & Pharma’s
Evolving Role
TRACK B
Patient Targeting & Building
Customer Loyalty
TRACK C
MCM, Analytics and ROI
Measurements
TRACK D
Digital Transformation & The
Business Model
8:30
Chairman’s Opening Remarks
KLICK HEALTH
GENENTECH
GLAXOSMITHKLINE
ACQUIA
8:40
How to Personalize Non-Personal
Promotion for HCPs
KLICK HEALTH
Differentiating Your Brand
Through Customer Experience
PFIZER
How to Develop an Award Winning
Strategy and Achieve Team
Alignment
‘Regulatory Town Hall’
Considerations for Digital, Social
and Mobile Promotion
JOHNSON & JOHNSON NOVARTIS
9:10
Using Data to Engage More
Physicians
PROLIFIQ
Connecting with Patients Through
Multichannel Engagement
IMS HEALTH
Revamping Your Digital Marketing
Plan - Trends That Will Shape
2015
EVEO
How the Internet can Accelerate
Pharma Success in a New
Consumer-Driven Healthcare
Environment TREATO
9:40
Contradictions: The Changing
Solution Design in the Workflow
World of Pharmaceutical Marketing (and ‘Lifeflow’) of your Customer
GLAXOSMITHKLINE
ELI LILLY
Analytics is the Path to Digital
Marketing GLAXOSMITHKLINE
PANEL DISCUSSION: A Practical
Review of Acceleration, Innovation
and Transformation Today
Continental Breakfast & Morning Coffee in Exhibit Hall
7:45
10:10
10:40
Communicating Through The
Physician Voice: Engaging HCPs On
Their Terms
HEALTHCASTS, BRISTOL-MYERS
SQUIBB & SAN DIEGO ARTHRITIS
MEDICAL GROUP
Social is the New DTC
LIQUID GRIDS
In-Depth Study of Consumer
Usage in Gathering Health
Information to Enhance Marketing
Campaigns MAKOVSKY
Pharma Search & Social in 2015: a
Rebirth of Performance Marketing
11:10
Healthcare Transformation is
Forcing Pharma to Adjust the
Way it Markets to its Customers:
Taking a Detailed Look Into Where
Pharma Will Evolve
PANEL DISCUSSION
Patient Centricity: Defining the
Opportunity
WEGO HEALTH, PFIZER & HEALTH
ACTIVISTS
Digital Innovation in a Traditional
Organization - a Dog and Pony
Show
ZOETIS
Sparking, Scaling, and
Institutionalizing Innovation
JANSSEN AND JOHNSON &
JOHNSON
11:40
Engaging Customers Before
they are Customers: A Model for
Pharma
THE CEMENTBLOC
“The Digitally Empowered
Patient” —How it is Impacting the
Pharmaceutical Industry MERCK
The Time is Now! Utilize
Programmatic Buying and
Predictive Data to Power Your DTC
Digital Campaigns
CROSSIX SOLUTIONS
Operationalizing Engagement with
Patients and Healthcare Providers:
How to Develop Collaboration
Strategies and Workflows for
Social Media MAYO CLINIC
CENTER FOR SOCIAL MEDIA
12:10
PANEL DISCUSSION
E-Marketing and HCP Engagement
Tools: Does Digital Promotion
Drive Prescription Volume or Does
it Just Drive up Expenses?
PANEL DISCUSSION
What the Evolving Alignment of
Payors, Providers, Patients and
Pharma Means to You
PANEL DISCUSSION
ONE YEAR ON - Finding the
Right Balance in a Multi-Channel
Marketing Contact Environment
PANEL DISCUSSION
Creating the Roadmap:
Overcoming Barriers for CrossDivisional Alignment and Business
Objectives
Strolling Lunch in the Exhibit Hall
12:50
MAIN CONFERENCE DAY 2 – AFTERNOON PLENARY | CONFERENCE DAY 2 OCTOBER 23, 2014
2:00
Connected CRM and the Platform Marketer: From Managing the
Funnel to the Fat Pipe MERKLE & ABBVIE
2:30
True Multichannel Communications: Leveraging EHRs as a
Cornerstone for Reaching Today’s Healthcare Providers
PDR NETWORK
3:00
Connecting with Consumers in a Highly Regulated Environment
FORD MOTOR COMPANY
3:30
4:00
KEYNOTE SESSION: How Computing Will Change Everything.
Again. INTEL
4:30
PHARMA KEYNOTE: Overcoming Challenges in Quantitatively
Delivering on What you Promise in Multi-Channel Marketing
MERCK
5:00
Closing Remarks from the Chairs and Close of Conference
SOCIAL/INNOVATION DAY & PARTNERING WITH AGENCIES DAY | OCTOBER 24, 2014
SOCIAL/INNOVATION DAY:
Showcasing those organizations who have been able to break the
mold with innovative tools and tactics in engaging their customers,
developing brand loyalty and driving sustained revenue increase. Pairing
pharmaceutical with social/innovation platforms we provide detailed
insights into how these platforms can be leveraged specifically by pharma
and how out of sector companies are leading the way. This is not a forum
for those who believe that ‘we are pharma, and we can’t do that’. Join us at
this extremely interactive and case sharing environment to find out how.
Including Case Studies, Panels and Roundtables From:
TWITTER, TUMBLR, LINKEDIN, NOVARTIS, GOOGLE, MEDTRONIC,
DIGITAS HEALTH, JANSSEN, ELI LILLY, ASTRAZENECA
PARTNERSHIPS WITH AGENCIES FOCUS DAY:
The partnership between client and agency is crucial for the success of
your communication and marketing strategy. Choosing the wrong agency
for your needs can be a costly mistake. This focus day addresses well
known challenges and best practices from the agency selection process,
collaboration with procurement to negotiating effective contracts and onboarding your agency to meaningful metrics to measure their performance.
Learn about communication tools and strategies to collaborate effectively
and prevent misunderstandings and participate in interactive roundtables
to share experiences both from the client and agency side.
Including Case Studies, Panels and Roundtables From:
SHIRE, MEDTRONIC, OLYMPUS AMERICA, RUTGERS UNIVERSITY
7
MOBILE DAY
Tuesday, October 21st, 2014
8:00
Registration and Morning Coffee for Mobile Day Participants
8:45
Co-Chairs’ Opening Remarks
UTeng Cheang, Manager, Mobile Marketing, ASTRAZENECA
Bob Cannan, CEO, EAGLE PRODUCTIVITY SOLUTIONS
9:00
Truly Leveraging The iPad as a Tactical Productivity Tool
for the Field Force
2:00
Findings from a recently convened Expert Opinion Roundtable of clinicians
and digital healthcare communications experts provides pharma an intimate
look at how HCPs believe digital health communications can improve patient
engagement and understanding. Clinicians remain the trusted sources of
information for patients even in this digital information age - but until now,
their opinions, preferences, and use of point-of-care digital communications
tools has not been considered on a wide scale basis. This presentation
illuminates pharma’s role in this HCP-patient digital communications
pathway.
David Lee Scher, MD, FACC, FHRS, Clinical Consultant, FRONTLINE
MEDICAL COMMUNICATIONS
• User comfortableness with technology
• App integration
• Overcoming resistance with rolling out new tools and technologies to the
field force
Scott Powers, Associate Director, Field Analysis, NOVARTIS
9:30
Spice Up Your Relationships with Detail Aids
2:30
Leverage your CRM/CLM-platform capabilities to improve your relationships
with HCPs. Drive your initiatives with greater speed to market, ease of
delivery, and data-driven intelligence. In this session, Klick Health will share
key field insights that take detail aids beyond the expected and maximize
your investment.
Keith Liu, Vice President, Klick Labs, KLICK HEALTH
10:00
10:30
Test Your Mobile Maturity
• Benchmark your mobile maturity
• Conceive of your vision
• Define areas of opportunity
• Develop a step-by-step plan of action
Steven Robinson, Partner, Sales and Marketing Operations, PURSUIT
Eunjoo Pluenneke, Director, Client Solutions, PURSUIT
11:00
11:30
Rising Above the System: How to Rescue Productivity from
the Jaws of Technology
3:00
3:30
Leveraging Big Data to Drive Scale and Reach for
Healthcare Marketers
• Macro trends in media, mobile and pharma marketing
• What problems are we trying to solve?
• Our approach to data-driven mobile marketing solutions
Patrick Aysseh, President, TOMORROW NETWORKS
4:00
12:00
Networking Lunch for Mobile Day Participants
1:00
Enhance HCP Multi-Channel Marketing to Increase Product
Engagement
• Understand the importance of primary research in making clinical
decisions
• Discuss increased HCP access of web and app clinical content
• Learn how to enhance current multi-channel initiatives to create a
meaningful product experience
• Case studies of app, web and email embedded with video, reprints and
white papers
• Compare engagement metrics of enhanced ads versus traditional ads
Chantal Kolber, Senior Director of Sales Operations and Development,
WOLTERS KLUWER HEALTH
1:30
CASE STUDY:
Storytelling and Multi-Surface Content
Marty Kovach, Multi-Channel Marketing, Creative Director, Creative Strategy
Group, MERCK
Bernie Madden, Leader, Global Creative Network, MERCK
4:30
Complex, interconnected systems define the way we work. Systems for
CRM, CLM, analytics, multi-channel marketing, key account management,
business applications…all have to be in sync with each other—and with your
people—for your organization to function at its best.
This presentation looks at how the Human Factors approach and the
groundbreaking concept of Training as a Service make sure your people push
the technology, not the other way around.
• No more stretching your bandwidth keeping your people and systems
in sync
• No more investing in technology that your people don’t use
• No more busting your budget on training that doesn’t work
Bob Cannan, CEO, EAGLE PRODUCTIVITY SOLUTIONS
Jay McMeekan, Director, Global Business Technology Strategy, BAYER
HEALTHCARE
Mind the Gap! Keep Clear of Dangerous Buzzwords to
Create a Meaningful Mobile Experience
The explosion of the mobile industry has created new and exciting ways to
engage patients and healthcare professionals; but with over 40,000 Health
& Medical apps available, how will yours break through the clutter? Are
you building a tool that truly solves a problem, or is it just a shiny new toy?
Join Ben Greenberg – VP of User Experience at WebMD / Medscape – as
he illuminates critical anti-patterns and discusses how to create a mobile
experience that truly resonates with your audience.
Ben Greenberg, VP User Experience, WEBMD & MEDSCAPE
Mobile Isn’t a Strategy: a Holistic Look at Mobile
Campaigns, Including What Works Best for Pharma
This session will offer a 360 view of mobile for brand marketers
• Mobile ads – what’s working
• App fact and fiction
• Responsive Design and The Hamburger Menu
Robin Kamen, Senior Director, Global Digital Marketing, PFIZER, INC
How Pharma can Help Physicians Best Deliver Digital
Content to Patients: Results of a KOL Roundtable
Virtual Health Assistants: Reach Patients Directly to
Improve Engagement and Adherence 24/7
You must go beyond engagement and develop a relationship with patients
directly in order to improve adherence and impact outcomes.
• Outline the ways a Virtual Health Assistant (VHA) improves the disease
management process in a pharmaceutical company
• Discuss real-life applications of VHA in healthcare and other industries
• Impact of a VHA on patient experience, health outcomes and costs
Mitch Lawrence, EVP Marketing and Healthcare Solutions, NEXT IT
5:00
A Formula for Creating Quality Pharma Mobile Health Apps
Quality mHealth App = Satisfy Patients’ Needs + Transparency + Health Data
Security
• The sorry state of pharma mobile health apps
• Pharma mobile app best practices survey results
• #mHealthPharma Tweet Chat: what’s needed for pharma to develop
quality mHealth apps?
• Seeking pharma mobile app pioneers
John Mack, aka Pharma(Mobile)Guy, PHARMA MARKETING BLOG/NEWS
5:30
The 5th Annual PharmaGuy Social
Media Pioneer Award Ceremony
5:40
Mobile Day Networking
Purpose-Obsessed Design: How an Interface Design
Philosophy Guides Marketing Strategies
• Good interface designers walk in the shoes of the users.
What can marketers learn from that?
• Do KPIs give you numbers or insights? How we can turn numbers into
insights at the start of a new marketing asset?
• Patient health goals are sometimes hard to measure through a particular
marketing activity. How do we link patient goals to KPI?
UTeng Cheang, Manager, Mobile Marketing, ASTRAZENECA
8
PLENARY SESSIONS
Setting the stage with the major challenges and
innovations being seen from executive level down
in cutting edge digital marketing; both from inside
pharma/med device and other leading sectors
Registration Opens, Continental Breakfast & Morning Coffee in the Exhibit Hall
8:30
Co-Chair’s Opening Remarks
Joe Shields, Global Director, Digital Strategy, ASTRAZENECA
Meghan Lopresto, Director, Digital Promotion & Multi-Channel Strategy,
9:10
KEY
NOTE
9:40
• Using listening to inform a winning concept, content strategy and user
experience
• Scaling by integrating sophisticated software and a team to syndicate globally
• Driving business value by
Jay Mandel, Vice President, Global Digital Marketing, MASTERCARD
First Round Draft Picks: Social Media Landscape Post
Guidance
10:10
10:40
Enabling Customer-Centricity Through Affinity: Do You Know
How Your Customer Prefers to Engage With You?
It is critical to know how an individual customer likes to engage, so you can
customize the offer and engage through the right subset of channels. Other
industries can estimate individual channel affinity based on Big Data—now
pharma can do it too:
• Show the affinities of U.S. prescribers based on a Big Data approach
encompassing 500,000 customers and 46 million interactions
• Reveal the personal vs. non-personal promotion habits of key specialties and
segments
• Discuss the implications for companies wanting to make customer-centricity a reality
Pratap Khedkar, Managing Principal, ZS ASSOCIATES
Digital Marketing and Customer-Centricity in Pharma: How is
the Customer Actually Being Put in the Center of Strategy?
2:30
3:00
PHARMA
Panel Discussion: Patient Targeting In Pharma:
Newer drug approvals are increasingly concentrated in specialty categories
PANEL for smaller targeted populations; this is driving sizeable advances in patient
targeting for both conversion and adherence initiatives.
• Unique customer engagement models
• Innovations in patient targeting
• Patient targeting at the point of care • The role of big data
• Changing job of the brand manager
• Ways around the hurdles inherent in a targeted plan
Moderator: Rob Rebak, Chairman & CEO, QUALITYHEALTH
Panelists: Alvin Lin, Associate Director, US Marketing, ALEXION PHARMACEUTICALS
Steve Sudovar, Senior Associate Director, Digital Marketing, BOEHRINGER INGELHEIM
12:30
1:30
Cracking the Code to Pharma’s Future Success
To survive (and thrive) the economic complexity of recent health care
reform, pharma needs to re-invent itself. athenahealth Vice President
Josh Gray will present on the industry drivers at play and the essential
mind-shifts successful pharma companies need to make in 2015.
Channel Management Strategy: Bringing Brand and
Consumer Together - Being in the Right Place, at the Right
Time, with the Right Message
Marc Salzo, Executive Director, Global Head of Channel Engagement,
3:30
4:00
Who’s Afraid of the Big, Bad Wolf (aka User-Generated Content)?
Although the darling of the consumer world, the phrase “User-Generated
Content” strikes fear in the heart of every responsible pharma marketer.
Bruce Rooke, Chief Creativity Officer at GSW, and Phil Storer, VP, Digital
Strategy, at The Navicor Group, explore new ways to utilize this powerful
resource (within FDA guidelines!) so that your brands can take advantage of the
credibility, relevance, and authenticity that only UGC can deliver.
Phil Storer, VP, Digital Strategy, THE NAVICOR GROUP
Bruce Rooke, Chief Creativity Officer, GSW WORLDWIDE
4:30
PHARMA KEYNOTE: Big Data: A Paradigm Shift Happening in
the Digital Age that Pharma Cannot Ignore
PHARMA Bridging the ever-widening gap between the exponentially growing volume of
5:00
data and the snail-paced growth in innovative analytics capability.
• In ancient world, a cultural paradigm shift occurred when men figured out
how to move water to them instead of moving to where water can be found –
civilization changed.
• In the internet and social media world of today, a new cultural paradigm
shift is occurring because men can easily and quickly move data/information
to them instead of moving to where data/information can be found –
consumerism changed.
• How to think about analytics in this new big data world?
Anthony Lee, PhD, Global Capability Director - Commercial Effectiveness,
ASTRAZENECA
Marketing Beyond the Cliff
The Patent Cliff, that is. How can marketers increase their relevance, their
effectiveness, and their impact on business results in a world of fewer
blockbusters, more specialty medicines, and increasing demand for companies
to prove a positive affect on patient outcomes? Join Heartbeat Ideas CEO Bill
Drummy in order to think way beyond advertising and redefine the marketing
role in creating two way relationships of trust, adding value to the physicianpatient dialogue, and making outcomes arguments that get people to sit up and
take notice. Real world examples included.
Bill Drummy, Founder & CEO, HEARTBEAT IDEAS & HEARTBEAT WEST
5:30
Digital Folklore: A Pharmaceutical Marketing Tale
Once upon a time, the Pharmaceutical Industry journeyed into the magical, yet
PHARMA scary, land of the World Wide Web. A new breed of hero, digital innovators and
new media thought leaders, took the industry by the hand into the woods to find
treasure. But somewhere along the way, these intrepid explorers fell prey to
the tyrannical infrastructure and digital got lost in the dark labyrinth of process,
protocol and policy. Now, the word “digital” itself has lost its very meaning
and Pharma searches for a key to unlock the power of the mythical “Multiple
Channels” and together open the doors to the new world.
Come along with Zoe and Pete as they demystify the legend and bring the
morals of the story to life. Learn that the sky is not falling and regulations will
not blow your house down. Watch as the ugly duckling of SEM blossoms into a
beautiful swan. Learn how to avoid tumbling down the rabbit hole of process
and self-fulfilling prophecies of inefficiency. Learn to be nimble and quick and
jump to develop new tools that stick.
Pete Dannenfelser, Director of Marketing, Digital Center of Excellence,
Zoe Dunn, Principal, HALE ADVISORS
PHARMA KEYNOTE
11:55
Future Trends in Digital Marketing
Ben Wolin, Co-Founder & CEO, EVERYDAY HEALTH INC.
PANEL The Digital Pharma Series welcomes it’s industry experts back – along with
a few new faces - to it’s renowned and engaging plenary panel discussion to
provide a no holds barred interaction on where they see progress, challenges
innovation in:
• Customer-centered brand management • Content marketing
• Multi-channel integrated content
• Customer experience management
strategy
• Customer interaction management
• Aligning it all in a digital realm
Moderator:
Joe Shields, Global Director, Campaign Strategy, ASTRAZENECA
Panelists:
Craig DeLarge, Former Global Leader, Multi-Channel Strategy & Innovation,
MERCK
Peter Justason, Director, eMarketing, PURDUE PHARMA
Akash Pathak, Director, Digital Strategy, Marketing Communications, ABBVIE
Dave Ormesher, CEO, CLOSERLOOK, INC.
Delivering on the Promise of Multi-Channel Marketing
How do you achieve the right balance of focusing on brand customer insights
PHARMA and goals vs. above-brand channel insights to drive the right choices? Explore:
• The challenge of strategically applying expertise and new capabilities
• The role of business planning
• Eliminating isolation caused by structural silos
• Effectively managing expectations
• Processes as enablers of good partnership
Samuel Sukoneck, Director, Multi-Channel Management Partner
The Priceless Cities Blog: A Case Study in User Centered
Marketing
The guidance is out, but what has changed? IN this talk, Jay Goldman,
Managing Director at Klick Health will unveil the latest social media landscape
scan and will highlight how the FDA’s social guidance in being interpreted and
implemented across the industry. This is one talk you don’t want to miss.
Jay Goldman, Managing Director, KLICK HEALTH
11:10
2:00
• Marketing excellence and innovation in today’s business environment
• Sustaining launch excellence with multiple new assets in different
therapeutic areas
• Aligning global commercial digital technology as a strategic tool and
connecting geographic regions via innovation centers
Gregory Lief, Senior Director, Global Commercial Excellence & Operations,
BIOGEN IDEC
PHARMA
KEYNOTE
PHARMA
Weaving Digital, Patients, Marketing and Launch Excellence
into a Successful Global Commercial Strategy
PHARMA KEYNOTE
8:40
He will share insights based on real-time data from athenahealth’s
cloud-based EMR, practice management and billing systems; analytics from
Epocrates’ million-plus HCP network; and his decades of strategic counsel
to major healthcare organizations (as Managing Director of the Research &
Insights Division of the Advisory Board Company).
Josh Gray, Vice President, athenaResearch,
EPOCRATES, AN ATHENAHEALTH SERVICE
PHARMA
KEYNOTE
7:30
DIGITAL PHARMA SERIES™ ANNUAL
PLENARY PANEL DISCUSSION
KEYNOTE SESSION PHARMA KEYNOTE
Conference Day 1 | Wednesday, October 22nd, 2014
6:00
Main Conference Day 1
To Register Visit www.digitalpharmaseries.com/eastNetworking
or Email
registration@exlpharma.com
9
Conference Day 2 | Thursday, October 23rd, 2014
TRACK A
TRACK B
True HCP Engagement & Pharma’s Evolving Role
Patient Targeting & Building Customer Loyalty
7:45
Continental Breakfast & Morning Coffee in the Exhibit Hall
7:45
8:30
Chair’s Opening Remarks
Jay Goldman, Managing Director, KLICK HEALTH
8:30
Erin Uyttewaal, Senior Manager, Interactive Marketing, GENENTECH
8:40
How to Personalize Non-Personal Promotion for HCPs
8:40
Differentiating Your Brand through Customer Experience
More than half of HCPs restrict sales rep access. Discover how digital can
transform NPP to heighten reach and engagement.
Michael Spitz, VP Strategy, KLICK HEALTH
CASE • Challenges of customization in the pharmaceutical industry
STUDY • What can you can you do to drive better customer experiences
Using Data to Engage More Physicians
9:10
• When your CXM strategy leads to positive side effects: brand loyalty
Michael Rowbotham, Director, Multi-Channel Marketing, PFIZER
9:10
9:40
CASE
STUDY
Optimizing your Multi-Channel Marketing Approach
to HCPs
•
•
•
•
Compelling content that informs and inspires HCPs
Effective segmentation of your customers and unique messaging tactics
Model and analyze ROI within the channel mix
Testing and lessons learned with regard to creative positioning, media mix
and marketing investment
Jim DeLash, Promotion Optimization Director, Integrated Customer
Experience, GLAXOSMITHKLINE
10:10
10:40
Communicating Through The Physician Voice: Engaging HCPs On
Their Terms
How do physicians interact and have a conversation in today’s digital world?
Examine how serving the needs of physicians can create true engagement and
drive success when delivered with contextual relevance.
• What do physicians really want
• Creating value for HCPs by delivering on their needs
• Driving true engagement and communicating through the physician voice
• Understand how the pharmaceutical industry can create contextual
relevance with their brand message
Ara Dikranian, MD, Rheumatologist, SAN DIEGO ARTHRITIS MEDICAL GROUP
Erik Dalton, VP of Operations, HEALTHCASTS
Annie Singer, Manager, Digital Marketing Specialist BRISTOL-MYERS SQUIBB
11:10
CASE
STUDY
11:40
Healthcare Transformation is Forcing Pharma to Adjust the Way it
Markets to its Customers: Taking a Detailed Look in to Where Pharma
Will Evolve
• With reduced reach and frequency, analyzing how pharma can move to
increased:
- Customer engagement - Relevance - Availability
• Examining EHRs – what can pharma do to support?
Deb Nevins, Senior Associate Director, Digital Promotion and MCM,
9:40
In the ever-evolving landscape of healthcare, we work to understand the needs of
customers and stakeholders is informed by how they work and live – and how a
new respect for their workflow (or ‘lifeflow’) can change how we might bring new
solutions to doctors, patients, and caregivers.
• Healthcare changes
• Our customers and their context
• Uncovering customer needs
• How we can make things better:
a. Thoughtful design
b. Not assuming audience behavior
c. Respecting workflow (‘LifeFlow’)
Jay Denhart-Lillard, Brand Manager – Innovative Customer Experience, ELI LILLY
10:10
10:40
Social is the New DTC
• The how to and the how not to of leveraging social media
• A review of the opportunity, the regulatory landscape, policies, successes and failures
• An intelligence and advertising model that produces real ROI
Malcolm Bohm, President & CEO, LIQUID GRIDS
11:10
PANEL
Engaging Customers Before They Are Customers: A Model for
Pharma
E-Marketing and HCP Engagement Tools: Does Digital Promotion
Drive Prescription Volume or Does it Just Drive up Expenses?
• Discuss which KPIs are important to Brand Directors in driving Brand Decisions
PANEL • How might E-marketing initiatives be used to drive real value to the brands
- Are HCP targeted apps finally providing tangible results?
• What does a good ROI look like by e-marketing activity?
• How can E-marketing help reduce S&P burden to the P&L while improving
sales volume?
• EHR…the new frontier of e-marketing?
11:40
12:50
How would you define patient-centricity? A recent study uncovered that 78%
of consumer brand managers have not been able to be “patient-centric” when
developing product programs and resources. This 30-minute panel will go beyond
the buzz, with best practices and multi-channel opportunities that can create an
authentic connection with patients.
• Define real patient-centricity by uncovering the needs of ePatients and their
communities
• Identify the programs and messaging that best resonates with ePatients
• Discuss authentic patient-centric opportunities for industry
Moderator: Bob Brooks, EVP, WEGO HEALTH
Panelists:
Carrie Goldstein, APR, Product Public Relations, PFIZER, INC.
Catherine Price, Diabetes Health Activist, Health & Nutrition Writer
Sharon Coyle-Saeed, IBD Health Activist and creator of “IBD Journeys”
The Digitally Empowered Patient”—How it is Impacting the
Pharmaceutical Industry
• Explore how the pharmaceutical
Majorie Reedy, Director, GMRE (Global Market Research Excellence), MERCK
12:10
What the Evolving Alignment of Payors, Providers, Patients and Pharma
Means to You
PANEL With the changes driven by healthcare reform, driving better health outcomes will
dramatically increase in importance. Today’s healthcare marketing innovators
need to understand how best to support their companies by driving and
demonstrating improved outcomes. New ecosystems will continue to evolve around
this new paradigm including “pill plus” services, new approaches to harnessing
in-market data, a renewed focus on adherence and patient support programs, and
new efforts to measure the clinical outcomes of our products/services/devices.
Hear from leaders across the pharmaceutical industry, payers and providers who
are driving major change within their organizations and across the industry.
Moderator: Burt Kann, SVP, Marketing & Client Services, HEALTHGRADES
Panelists: Chris Hannah, President, CLUSTER HEADACHE SUPPORT GROUP, INC.
Margie Kuo, Former US Commercial Lead, PFIZER, INC
Chris Vannello, Director, Quality Improvement, ROTHMAN INSITUTE
12:50
10
Patient Centricity: Defining the Opportunity
CASE • Learn how the internet is facilitating patients to take charge of their health
STUDY • Understand the impact of the internet in driving better patient outcomes
Moderator: Gary Lewandowski, Director, PURDUE PHARMA
Panelists:
Kim-Fredrik Schneider, Executive Vice President, Corporate Development
SERMO
R.J. Lewis, President & CEO, EHEALTHCARE SOLUTIONS
Jay Denhart-Lillard, Brand Manager - Innovative Customer Experience ELI LILLY
Solution Design In the Workflow (and ‘Lifeflow’) of your Customer
CASE patients and healthcare providers – in order to provide solutions than can solve
STUDY real problems for them. In this talk, we will discuss how the context of our various
• Analyzing unmet needs
• Adapting content across formats
• Building long term loyalty
Prodeep Bose, EVP, Customer Engagement Strategy, THE CEMENTBLOC
12:10
Connecting with Patients through Multichannel Engagement
Join IMS Health to explore MCM best practices and a recent specialty brand case
study. Learn how to:
• Create an integrated customer experience to build patient awareness and engagement
• Optimize segmentation to deliver more impactful, multi-channel campaigns
• Automate patient journeys to increase program response
• Capture meaningful insights to better inform and adapt campaign tactics in
real-time
• Identify key enabling capabilities and processes needed to execute multichannel initiatives
Betty Michelson, Solution Sales Executive, IMS HEALTH
• Make data from multiple sources accessible and actionable
• Use data in real-time to engage more physicians better
• Learn to use data to anticipate what physicians want and how they want to
interact with you
Jeff Gaus, President & CEO, PROLIFIQ
To Register
Visit
www.digitalpharmaseries.com/east or
To Register
Visit
www.digitalpharmaseries.com/east
orEmail
Emailregistration@exlpharma.com
registration@exlpharma.com
Conference Day 2 | Thursday, October 23rd, 2014
TRACK C
TRACK D
MCM, Analytics and ROI Measurements
Digital Transformation & The Business Model
7:45
7:45
8:30
Elena Alikhachkina, Director, Multi-Channel Marketing & Analytics,
GLAXOSMITHKLINE
8:30
Paul Treichler, Channel Director, ACQUIA
8:40
How to Develop an Award Winning Multi-Channel Strategy and
Achieve Team Alignment
CASE
STUDY
9:10
• How to get internal alignment on a multi-channel strategy
• How customer engagement and closed-loop marketing could look like
• What assets could or should be part of a successful multi-channel strategy
Bert van Eijk, Director, Oncology & HCV, BOEHRINGER INGELHEIM
Revamping Your Digital Marketing Plan - Trends That Will Shape 2015
‘Regulatory Town Hall’ Considerations for Digital, Social and Mobile
Promotion
TOWN • Discuss FDA guidance on interactive promotional media
HALL • Discuss current regulatory/compliance landscape
Sheetal Patel, Director, Regulatory Advertising & Promotion, JOHNSON & JOHNSON
Jack Scannelli, Regulatory Advertising & Promotion Lead – MS Business Unit, NOVARTIS
8:40
9:10
Understand new ways to engage HCPs with social platforms, innovative
thinking on taking customer experience beyond the pill and other key trends
for 2015: Trends include:
• Social media engagement for professionals (or “Procial”) works wonders
• Life beyond pharmaceutical sales reps: an exploration of alternative
selling techniques
• Content is king: the impact of exceptional marketing content at a time
when everyone is a publisher
• It’s all about the experience: how the pharmaceutical industry can move
beyond the pill
Olivier Zitoun, Founder & CEO, EVEO
9:40
CASE
STUDY
Analytics is the Path to Digital Excellence
Forbes named 2014“The year of Digital Marketing Analytics”. What does
this mean for Digital Pharma? In today’s “always connected” consumer
environment, marketing and technology are evolving and converging at
breakneck speed. We have an unprecedented opportunity to interact with
customers (both HCP and Patients) in the digital world, including websites,
social media, mobile devices. For the foreseeable future, digital and mobile
channels provide the most flexible, efficient and scalable means to acquire,
service and retain customers. Trying any new initiative, especially Digital,
should involve a strategic & measured approach.
Elena Alikhachkina, Director, Multi-Channel Marketing & Analytics,
GLAXOSMITHKLINE
10:10
10:40
In-Depth Study of Consumer Usage in Gathering Health Information
to Enhance Marketing Campaigns
When planning multi-channel marketing campaigns within the
pharmaceutical industry, it is vital for marketing executives to truly grasp
the way in which consumers seek and gather health information. Online
health information plays an ever more important role in patient education
and self-care. Through an in-depth annual study conducted by Makovsky
Health and Kelton Research, multi-channel marketing executives will
learn consumer trends and preferences, what implications these carry
for targeted pharmaceutical campaigns, and what actions every pharma
marketer should be taking this year.
Tom Jones, Senior Vice President, Health Practice, MAKOVSKY
11:10
CASE
STUDY
11:40
The Time is Now! Utilize Programmatic Buying and Predictive Data
to Power Your DTC Digital Campaigns
The recent convergence of Big Data, emerging technology and privacysafe methodologies has introduced new and exciting digital opportunities,
enabling DTC marketers to find and serve media to their target audiences.
These approaches unshackle marketers so that they can buy confidently and
cost-effectively at scale, beyond contextual placements
• Target and reach more qualified online audiences treating in the relevant
condition category
• Measure the incremental sales impact using actual sales data
• Drive greater campaign efficiency and effectiveness
• Gain actionable learnings to inform the strategy for future campaigns
Shannon Gallagher, VP of Analytics Services, CROSSIX SOLUTIONS
12:10
PANEL
12:50
The “consumerization” of healthcare is well underway. 72% of US adults are
going online for health information and additional research shows that growing
numbers are sharing personal health experiences online. Through the use of big
data analytics technologies, the information patients and caregivers are sharing
with one another across social media can become real time insights that put
patients front and center in strategic decision-making. This session will focus on:
• Understanding the key health-related issues and topics being discussed
• How big data analytics can transform massive amounts of patient-generated
content into actionable insights at both the brand and condition level
• Analytics-driven use cases for pharma success
Ido Hadari, CEO, TREATO
9:40
Finding the Right Balance In a Multi-Channel Marketing Contact
Environment: Metrics and Tactics to Deliver the Promised ROI
• What is the right balance of push and pull tactics today – and how can we
expect that to evolve?
• What metrics do you, and should you, pay attention to?
• How do you maintain continuity across channels and tactics?
• How do you avoid marketers wanting shiny objects?
• The big question: how can you quantitatively deliver on what you promise?
Moderator: Joyce Ercolino, Director, eStrategy, Global Commercial
Development, CSL BEHRING
Panelists: Michael Horn, Vice President, Research, RESONATE
Meghan Lopresto, Director, Digital Promotion & Multi-Channel Strategy,
Elena Alikhachkina, Director, Multi-Channel Marketing & Analytics
GLAXOSMITHKLINE
Bob Burg, Vice President of Sales, BEHAVIORMATRIX
A Practical Review of Acceleration, Innovation, and Transformation Today
Although the pharmaceutical industry overall is not typically known for
PANEL transformation when it comes to sales and marketing, numerous companies
continue to move forward with projects and teams to accelerate the adoption
of digital and inject innovation into the strategic and brand planning process.
Furthermore, companies continue to push innovation (and “ mini”vations) out to
the larger enterprise with verified success in pilot projects. Hear from thought
leaders with practical real world experience within pharma (as well as agency
experience) with regard to how acceleration and innovation is being infused into
the standard operating procedures of pharma organizations today.
Moderator: Mark Bard, Co-founder, DIGITAL HEALTH COALITION
Panelists: M. Dana Rodden, Head, Enterprise Channel Marketing, US
Pharmaceuticals, GLAXOSMITHKLINE
Deb Nevins, Senior Associate Director, Digital Promotion & MCM, BOEHRINGER
INGELHEIM
Fred Bennett, Director, Digital Marketing, FOREST LABORATORIES
Michael Rowbotham, Director, Multi-Channel Marketing, PFIZER, INC
10:10
10:40
Pharma Search & Social in 2015: a Rebirth of Performance Marketing
• Explore the central and complimentary roles of search and social in achieving
world-class brand/enterprise content, enlightened audience targeting and
meaningful social engagement – three keys to marketing success
• Understand how data accessibility and content ubiquity have re-made the
practice of search and what it means for your digital media strategy
Marc Benjamin, Managing Partner, CONVERGENCE POINT MEDIA
Charles Davis, Associate Director, Inbound Media, CONVERGENCE POINT MEDIA
Digital Innovation in a Traditional Organization - a Dog and Pony Show
• Lessons on how established companies with traditional business models
can also drive digital innovation
• Aligning innovation with metrics and ROI
Imran Haque, Head of eCommerce, Digital Strategy & Multi-Channel
Marketing, ZOETIS
How the Internet can Accelerate Pharma Success in a New ConsumerDriven Healthcare Environment
11:10
Sparking, Scaling, and Institutionalizing Innovation
Lisa Flaiz and Scott Tyson will share a successful Janssen innovation project
CASE and how it went from an experimental idea to a business driver.
STUDY Lisa Flaiz, Group Product Director, Digital Marketing, JANSSEN PHARMACEUTICALS
Scott Tyson, Product Director, Digital Marketing – North America, JOHNSON & JOHNSON
11:40
Managing Global Teams: Navigating through Cultural, Lingual and
Geographic Challenges
CASE Sukh Chugh is responsible for ensuring that all Global Allergan R&D locations
STUDY have the technology and process improvement support necessary to ensure
goals around productivity and compliance are met.
Walk through his challenges of hiring and supervising employees in regions
where the language, culture and legalities were foreign to him.
He will also discuss specific cultural sensitivities around time management,
meeting structure, organization hierarchy, formal and informal communication,
gender interactions and outside of work socialization.
Creating the Road Map: Overcoming Barriers for Cross-Divisional Alignment
and Business Objectives
• Global compliance and MLR: how to provide practical compliance guidance
PANEL
for marketing
• Enabling digital strategies to reflect business and public affairs objectives
• Engaging targeted stakeholders to help shape the right external landscape
• Marketing views MLR as box checking: understanding rationale for particular
parameters – allowing for a more sophisticated and nuanced concept
development, brand positioning, and implementation
Moderator: Amanda Sheldon, Director, Digital Marketing & Communications,
MEDTRONIC
Panelists: Erin Uyttewaal, Senior Manager, Interactive Marketing, GENENTECH
Yemisi Chigbu, Primary Review Director, Digital Marketing & Oncology,
Promotional Regulatory Affairs , ASTRAZENECA
Josh Axelrod, Compliance Counsel, JAZZ PHARMACEUTICALS
12:10
12:50
11
Conference Day 2
Thursday, October 23rd, 2014
2:00
Connected CRM™ and the New Addressability:
Broadening the Funnel
How do you harness the convergence of digital, direct and media in
today’s health information marketplace to drive value through customer
engagement? By tying 1st party data to next generation addressable
media strategies, marketers can essentially broaden the funnel to
engage valued customers:
• Fuel predictable, omni-channel business impact
• Engage customers in a personalized exchange
• Create connected experiences across the digital universe
Join AbbVie and Merkle as they discuss the importance of understanding
customer behavior as central to strategy, how to best engage key
media and CRM stakeholders to develop the vision as well as the
ConnectedCRM competencies required to drive sustainable customer
value.
Deb Furey, Senior Vice President, Life Sciences Strategy, MERKLE
Anitha Somanahally, Director of CRM, ABBVIE
2:30
True Multichannel Communications: Leveraging EHRs
as a Cornerstone for Reaching Today’s Healthcare
Providers
KEYNOTE
SESSION
KEY
NOTE
3:30
4:00
How Computing Will Change Everything. Again.
KEY In the next decade we must expect as much disruption in healthcare,
NOTE transportation, retail and other sectors as we have seen in media and
publishing over the last 30 years
• This disruption results from three major, ongoing trends in computing:
- Small: Computing will get much smaller and cheaper, enabling the
potential for every object to become smart, connected, and sensing
- Big: Vast computers will process and refine data to create valuable
insights and solve previously intractable problems
- Natural: Computers will see and understand the world, and
communicate with us in ways that are natural to us rather than the
other way around
In this session, Intel futurist Steve Brown will use video, photos and
stories (and no bullet points!) to walk you through these changes, help
you find opportunity and navigate threats
Steve Brown, Intel Futurist, INTEL
4:30
• More than 80% of physicians have adopted an EHR system, provider
communications need to become EHR workflow-centric to be effective
• True multichannel communication strategies successfully pair
leveraging the EHR channel to engage providers directly with other
trusted/proven communication tactics
• New proprietary market research offers insight into provider EHR
usage and best practices to deliver messages that are relevant for
prescribers in workflow and encourage action
• Continued learnings that you can leverage for developing/
implementing an EHR-triggered multichannel communication strategy
in the next 3-6 months
Rich Altus, President & CEO, PDR NETWORK
3:00
Setting the stage with the major challenges and
innovations being seen from executive level down
in cutting edge digital marketing; both from inside
pharma/med device and other leading sectors
KEYNOTE
SESSION
PLENARY SESSIONS
Connecting with Consumers in a Highly Regulated
Environment
PHARMA
PHARMA KEYNOTE:
Overcoming Challenges in Quantitatively Delivering on
What you Promise in Multi-Channel Marketing
•
•
•
•
Finding the right balance of push and pull tactics
What metrics/analytics do you, and should you, pay attention to?
Maintaining continuity across channels and tactics
How to articulate to senior management where ROI is being
demonstrated
• The big question: how can you quantitatively deliver on what you
promise?
David Burke, US Multi-Channel Marketing Lead, MERCK
5:00
Closing Remarks from the Chairs and Close of Conference
Joe Shields, Global Director, Digital Strategy, ASTRAZENECA
Meghan Lopresto, Director, Digital Promotion & Multi-Channel
Strategy, BOEHRINGER INGELHEIM
Finance, healthcare, pharma and automotive sectors are notoriously
highly regulated. But that doesn’t mean that digital communications are
impossible, nor that they are completely unique for each industry. We’ll
discuss some of the common elements to these industries, such as:
• Understanding your audience’s needs
• Storytelling in an attention-starved world
• Identifying your KPIs
• Working with less than innovative colleagues
Scott Monty, Formerly Global Digital & Multimedia Communications
Manager, FORD MOTOR COMPANY
HOTEL
INFORMATION:
Loews Philadelphia Hotel
1200 Market Street, Philadelphia, PA 19107
To make reservations please call 1-888-575-6397 and request the negotiated
rate for ‘ExL’s 8th Digital Pharma East’. You may also make reservations online
using the following weblink.
http://www.loewshotels.com/en/Philadelphia-Hotel/GroupPages/EXL102414
The group rate is available until September 29, 2014.
Please book your room early as rooms available at this rate are limited.
*NOTE*
*NO
TE* - ExL Ev
Event
entss, Inc. is not aff
affili
i ated with any thir
hird-p
d-part
artyy book
boo ing agencies, housing bureaus or travel and events comp
panies. In the event that an outside party
contac
con
tacts
ts you
y for any type of hotel or travvel arrangements
nts,, plea
please
s disregard these solicitations and kindly e-ma
ail us at info@exlevents.com.
12
SOCIAL/INNOVATION DAY
Friday | October 24th
Learn and discuss how pharma marketers
and healthcare agencies can best leverage
the most innovative digital and social
technologies being effectively utilized by
other industries
NEW &
Showcasing those organizations who have been able to break the mold with innovative tools and tactics in engaging their customers, developing
brand loyalty and driving sustained revenue increase. Pairing pharmaceutical with social/innovation platforms we provide detailed insights into how
these platforms can be leveraged specifically by pharma and how out of sector companies are leading the way. This is not a forum for those who
believe that ‘we are pharma, and we can’t do that’. Join us at this extremely interactive and case sharing environment to find out how.
With casual dress code and dedicated time for round table discussions as well as case study sharing presentations – it is the ideal way to conclude
to 4 days of exclusive content and networking at Digital Pharma East.
8th Annual
EXCLUSIVE
The day will be split up from morning case study presentations from innovative brands and platforms to afternoon roundtable discussions where
each table will generate 3 takeaway lessons/experiences.
8:00
9:00
Morning Coffee & Registration for Social/Innovation Day
Participants
11:50
• Building advocacy and strong community conversations
• Creating product-focused content that works
• Being real-time and responsive in a regulated world
• Giving customer support and training on page
Amanda Sheldon, Director, Digital Marketing & Communications,
MEDTRONIC
Opening Address from the Chair
Shwen Gwee, VP/Group Director, Social Strategy, DIGITAS HEALTH
9:20
The Doctor is : Leveraging
: Leveraging
LinkedIn
Through
LinkedIn
Through
Content
Content
Distribution
to Build Relationships
With aProDistribution
to Build Relationships
With a Global
Global
Professional
fessional
Audience Audience
12:20
• Healthcare professionals are growing on LinkedIn and using the
LinkedIn platform for professional reasons
• LinkedIn reaches over 2.7M HCPs in the US – who are these HCPs
and what do they do on LinkedIn
Stephanie Katzman, Senior Account Executive – Healthcare, LINKEDIN
MARKETING SOLUTIONS
Amy O’Connor, Senior Director, Digital & Social Media
Communications, ELI LILLY
10:00
Expand Your Engagement and Join the Conversation:
Developing a Strategy and Platform to Meet the Needs
of Diverse Consumer Populations
Dominic Militello, Brand Strategy Lead, Pharma Vertical, TUMBLR
Lisa Flaiz, Group Product Director, Marketing, JANSSEN
PHARMACEUTICALS
10:40
11:10
Win the Moment with Real-Time Marketing
Jeremy Anderson, Head of Healthcare, TWITTER
Dedicated Panel Discussion included with:
Melissa Mackey, Head, US Pharma Social Media, NOVARTIS
•Healthcare Brands on Facebook? It CAN Be Done
Facing Pharma’s
Pharma’s Unique
Unique Legal
Legal and
and Creative
Creative Challenges
Challenges
Facing
When
it
Comes
to
Developing
Content
When it Comes to Developing Content
This session will focus on creating innovative YouTube content that
informs, inspires and entertains by showcasing best in class pharma
examples. After reviewing
Google’s content framework, Patricia MacWilliams from Google and
Jennifer Streets from Astra Zeneca will discuss how AstraZeneca
successfully navigated these barriers to create content that is both
engaging and educational.
Patricia MacWilliams, Head of Healthcare, GOOGLE
Jenny Streets, Senior Director, Global Digital Strategy, ASTRAZENECA
1:00
2:00
Networking Luncheon
Crowdsourced Challenges Think-Tank
Moderated By:
Melissa Mackey, Head US Social Media, NOVARTIS
2:45
Going Beyond Likes and Retweets - The Value of Social
Listening, Analytics and Insights
Rupal Nanavati, Practice Head, Social Intelligence and Digital
Marketing, DELL
3:30
Chairperson’s Notes & Forum Day Roundup Evaluation
of Lessons Learned
3:45
Close of Conference for 2014
Partnering with Agencies Day
Friday | October 24th
8:00
Morning Coffee & Registration for Forum Participants
9:00
Opening Comments from the Chair
11:50
• Reality check... Change doesn’t come easy. Leverage new processes
and effective communication skills with your agency
• The goals issue… How to set the bar high and not dying on the
attempt
• Success is a shared responsibility
Alejandro Potes, Digital Media Specialist, MEDTRONIC
Dr. Augustine Fou, Professor, RUTGERS UNIVERSITY
9:20
Highlight Effective Tools and Strategies to Improve the
Communication with Your Agency
• Outline best practices for on-boarding your agency
• Assess effective communication tools and how to use them efficiently
• Outline the benefits of a vendor summit to bring everybody on the
same page
10:00
12:20
Networking Luncheon
1:20
Roundtables: Addressing the Elephants in the Room Help Your Agency Help You
How to Identify the Right Agency for the Job and
Position them for Success!
The group will be split into roundtables and will discuss different
scenarios both from the agency and client perspective. In this
interactive session participants share experiences, best practices and
discuss exactly how you can avoid common pitfalls, get the vendor that
you need, improve the collaboration with your agency and ensure that
your projects are delivered in time and on budget. Generate 3 takeaway
lessons to improve the collaboration with agencies and procurement in
your organization.
Facilitated by: Dr. Augustine Fou, Professor, RUTGERS UNIVERSITY
• The selection process - who has a say, how does the process work?
• Key considerations in the selection process
• Safeguard yourself by utilizing phases in the agreement
• Aspects of on-boarding you can’t ignore.
• Communicate, Communicate, Communicate!
Ross Nunamaker, Manager, eMarketing Strategy & Analytics,
OLYMPUS AMERICA
10:40
11:10
PANEL DISCUSSION: Discuss the Right and Wrong Way
to Launch a Major Project with Your Agency
• Align agency and client perspective and work around knowledge gaps
• Define priorities and responsibilities
• 7 Red Flags that require immediate action
Defining Performance Metrics and Deliverables from an
Agency Guy Turned into Client Perspective
3:00
Chairperson’s Notes & Day Roundup Evaluation of
Lessons Learned
Dr. Augustine Fou, Professor, RUTGERS UNIVERSITY
3:30
Close of Conference for 2014
13
A DIGITAL PHARMA GLOBAL SUMMARY
A YEAR IN THE LIFE OF THE DIGITAL PHARMA SERIES™
EUROPE
WEST
CHINA
EUROPE
February 2015
CHINA
July 2015, Shanghai
WEST
June 2015, San Francisco
EAST
October 2015, Philadelphia
WHICH COMPANIES ATTEND THE DIGITAL PHARMA SERIES GLOBALLY?
Abbott Laboratories
Abbvie
Acorda Therapeutics
Actavis
Actelion Pharmaceuticals
Advance Biohealing
Advanced Sterilization
Products (ASP)
Alexion
Alcon Laboratories
Allergan
Amgen
Amylin Pharmaceuticals
Apnicure
Astellas
AstraZeneca
Auxogyn
Avanir Pharmaceutical
Baxter Healthcare
14
Bayer Healthcare
BD Biosciences
Biogen Idec
Biomarin Pharmaceutical
Boehringer Ingelheim
Bristol–Myers Squibb
Cadence Pharmaceuticals
Celgene
Chugai Pharmaceutical
CSL Behring
Corcept Therapeutics
Covidien
Daiichi Sankyo
Eli Lilly
Forest Laboratories
Fresenius
Galderma
Genentech
Genomic Health
Genzyme
Gilead
GlaxoSmithKline
Grifols
Ironwood Pharmaceuticals
Janssen
Jazz Pharma
Johnson & Johnson
Les Laboratoires Servier
Lundbeck
Medimmune
Medtronic
Menarini
Merck
Mylan
Myriad Genetic Laboratories
Nextwave Pharmaceuticals
Novartis
Novo Nordisk
Onyx Pharmaceuticals
Otsuka America
Pharmaceutical
Pfizer
Pharmacyclics
Purdue Pharma
Ranbaxy Laboratories
Sanofi-Aventis
Shire
Takeda
Tecnoquimicas S.A.
Teva Pharmaceuticals
Thermo Fisher Scientific
Upsher-Smith Laboratories
Watson Pharmaceuticals
Valeant Pharmaceuticals
International
Xian Janssen Company
REGISTRATION PAGE:
3
EASY WAYS
TO REGISTER
WEB:
CALL:
EMAIL:
866-207-6528
register@exlpharma.com
Pharmaceutical, Biotechnology & Medical Device Pricing
Early Bird
Register by
Sept 12
SAVE
Standard Rate
Register after Sept 12
All Access (Main Conference + Mobile Day + Social/Innovation / Partnering
with Agencies Day)
$2,895
$3,095
Main Conference + Mobile Day
$2,495
$2,695
Main Conference + Digital Innovation Forum
$2,395
$2,595
Main Conference Only
$1,795
$1,895
All Access (Main Conference + Mobile Day + Social/Innovation / Partnering
with Agencies Day)
$3,195
$3,395
Main Conference + Mobile Day
$2,795
$2,995
Agency, Consultant & Solution Provider Pricing
Main Conference + Digital Innovation Forum
$2,695
$2,895
Main Conference Only
$2,195
$2,395
GROUP DISCOUNT PROGRAMS:
*Offers may not be combined, Early Bird rates do not apply*
SAVE 25% For every three simultaneous from your company, you
receive a fourth complimentary registration to the program (must
register four). A savings of 25% per person.
SAVE 15% Can only send three? You can still save 15% off of every
registration. To find out more on how you can take advantage of these
group discounts, please call 212-400-6240.
PAYMENT:
Make checks payable to ExL Events, Inc. and write code C472 on your
check. You may also use Visa, MasterCard, Discover or American
Express. Payments must be received in full by the conference date. Any
discount applied cannot be combined with any other offer‚ and must be
paid in full at the time of order. Parties must be employed by the same
organization and register simultaneously to realize group discount
pricing options. Group discounts available to individuals must be
registered simultaneously and employed by the same organization.
**Please note, there will be an administrative charge of $300 to
substitute, exchange and/or replace attendance badges with a
colleague occurring within five business days of any ExL conference.**
CANCELLATION AND REFUND POLICY:
If you need to cancel your registration for an upcoming ExL event,
please note the following policies derived from the Start Date of the
event:
• Four weeks or more: A full refund (minus a $295 processing fee) or
a voucher to another ExL event valid for 18 months from the voucher
issue date.
• Less than four weeks: A voucher to another ExL event valid for 18
months from the voucher issue date
If you cancel at any time after receiving the conference documentation,
the voucher issued will be $395 less.
To receive a refund or voucher, please fax your request to 888-221-6750.
SUBSTITUTION CHARGES:
There will be an administrative charge of $300 to substitute, exchange
and/or replace attendee badges with a colleague occurring within five
business days of the conference.
ExL Pharma reserves the right to cancel any conference it deems
necessary and will not be responsible for airfare‚ hotel or any other
costs incurred by registrants.
ExL Pharma’s liability is limited to the conference registration fee in the
event of a cancellation and does not include changes in program date‚
content‚ speakers‚ or venue.
* The opinions of ExL speakers do not necessarily reflect those of the
companies they represent, nor ExL Events, Inc.
Please Note: Speakers and agenda are subject to change without
notice. In the event of a speaker cancellation, significant effort to find a
suitable replacement will be made.
2014 MEDIA PARTNERS
15
CALL:
866-207-6528
EMAIL:
register@exlpharma.com
WEB:
October 21-24, 2014 | Loews Hotel, Philadelphia, PA
8th Annual
EAST
Delivering the Promised ROI through the Connection of Digital Innovation, Your Evolving Business Model and Your Customer
@RickyJersey “DPE 2013 was awesome. Met some cool, smart and fun professionals.
Sessions were good and the one-on-one interactions were great!”
@JaniceJacobs44 “So much useful & interesting info and so many open, smart people.”
Us
Follow harma @millennium_US “Lots of great discussions & presentations on the schedule.”
P
@Digital m
r
#DigPha
@NitaNehru “Great insights & interesting research unveiled at #DigPharm…”
@Jeff_Greene “7 years strong for ExL, a great run.”
@KevinLHicks “Enjoying Digital Pharma conference…great panel on multi-channel marketing!”

Digital Pharma East

Transcription

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