media kit - FlyQ Media

2015
(MEDIA KIT)
261 MADISON AVENUE, 6TH FLR, NEW YORK, NY 10016
WWW.SLAMONLINE.COM
FOR MORE INFORMATION, PLEASE CONTACT:
DENNIS PAGE @ 212-915-4004 (dpage@flyqmedia.com) or DAVID SCHNUR @ 212-915-4005 (dave@flyqmedia.com)
15
(MEDIA KIT)
MISSION STATEMENT
SLAM was founded in 1994 as the “in your face basketball magazine,” covering all things
hoop-related, from NBA, college ball and high school hoops to old-school stories, kicks, streetball
and the fashion of the game. Twenty years later, SLAM is still the No. 1 dominant media outlet—
both in print and online—for all things that matter in the world of basketball. SLAM gets at the
game’s biggest stars in a way no other outlet can. From Kobe and LeBron to Wade and Durant,
SLAM brings the reader face to face with their favorite players, and slamonline.com brings
breaking news and rumors in real time. SLAM was launched as “the basketball bible,” and we are
still the only place for the true basketball fan.
SLAM READERSHIP &
ONLINE DEMOS/HIGHLIGHTS
Magazine (%) Online (%)
Male
Average age
13-20 years of age
Average household income $50,000 and over household income
Caucasian readers
African-American readers
Employed
89
19.8
67
$54,674
47
49
16
50
Play basketball
Play on varsity school team
Play on organized team outside of school
Purchased by mail order
Own 3 or more basketballs
Play video games
Own cellphone
Average number of sneakers owned
91
20.1
63
$49,898
45
51
16
52
Magazine (%) Online (%)
90
66
37
71
62
83
88
4.5
92
68
39
78
59
87
85
4.9
15
(MEDIA KIT)
2015 PUBLISHING SCHEDULE
ISSUE ON SALE SPACE CLOSE
ART DUE
April 2015 (#186)
February 13
December19
January 15
May 2015 (#187)
March 20
January 23
February 19
June 2015 (#188)
April 17
February 20
March 19
July 2015 (#189)
May 22
March 27
April 23
August 2015 (#190)
June 26
May 1
May 28
September 2015 (#191) July 24
May 29
June 25
All-Star Weekend/Magic Show Distribution
March Madness
NBA Playoff Preview
Back to School/NBA Champs/Magic Show Distribution
SLAM presents KICKS
The Original Sneaker Bible, Volume 18
On Sale for 12 weeks
August 21
June 26
July 23
November 2015 (#192)
September 25
July 31
August 27
December 2015 (#193)
October 30
September 4
October 1
February 2016 (#194)
December 4
October 9
November 5
March 2016 (#195)
January 8
November 13
December 10
College Preview
NBA Preview
Holiday Gift Guide
Circulation: 140,000
Readership: 850,000
(6 readers per copy)
15
(MEDIA KIT)
PRINT ADVERTISING RATES
4-COLOR
Full Page
2/3
1/2
1/3
1X $15,590
$13,860
$13,200
$12,440
4X
$14,600
$12,830
$12,190
$10,650
8X
12X
24X
$13,700
$12,920
$12,060
$11,940$10,450$10,310
$11,340$10,480$9,660
$9,720$8,960$8,110
B+W
Full Page
2/3
1/2
1/3
1/4
1/6
1X $11,320
$9,570
$9,120
$7,830
$6,930
$6,050
4X
$10,570
$9,060
$7,900
$7,020
$6,160
$5,290
8X
12X
24X
$9,860
$9,180
$8,560
$8,100$7,420$6,810
$7,630 $6,950$6,390
$5,880$5,660$5,070
$5,460$4,800$4,180
$4,580$3,910$3,290
COVERS
4th
2nd
3rd
1X $18,780
$17,820
$16,490
4X
$17,840
$16,870
$15,560
8X
12X
24X
$16,940$15,970$15,060
$15,940$15,020$13,730
$14,580$13,700$12,760
H
H
All spreads are two times the Full Page rate.
All display rates are gross.
All 5th and PMS colors must be priced with the
Publisher
H 15% Agency commission allowed to
recognized agencies only.
H
CONTRACT AND COPY REGULATIONS
H
All advertisements, contracts and insertion orders are accepted subject to terms and regulations of this rate card. All advertising is subject to Publisher’s approval.
H Positioning of advertisements is at the discretion of the Publisher, except where specific preferred
positions are covered and agreed by contract.
H Short rate will apply if advertiser has not earned billed rate at end of contract period. Rebate will be made at end of contract period if advertiser has used sufficient additional insertions to earn lower rate.
H Publisher assumes no liability for errors in key
numbers, free information numbers or advertisers index; or for failure to publish advertisement for
any reason.
H Advertiser and advertising agency assume liability
for all content of advertisements printed, and also assume responsibility for any claims arising there
from made against the Publisher.
H Client assumes full responsibility for all payments in the event of agency (acting or otherwise) default.
15
(MEDIA KIT)
PRINT ADVERTISING SPECIFICATIONS
AD SIZE
BLEED (W X H)
TRIM
LIVE/ NON-BLEED
Spread
16” x 11 1/8”
15 3/4” x 10 7/8” 14 7/8” x 10”*
Full Page
8 1/8” x 11 1/8”
7 7/8” x 10 7/8”
7” x 10”
2/3 Page
4 5/8” x 10”
1/2 Page (Horizontal)
7” x 4 3/4”
1/2 Page (Vertical)
4 3/4” x 7”
1/3 Page (Vertical)
2 1/4” x 10”
1/3 Page (Square)
4 3/4” x 4 3/4”
1/4 Page
3 3/8” x 4 3/4”
1/6 Page (Vertical)
2 1/4” x 4 3/4”
*For 2 page spread live matter must be 1/4” from the gutter on each page and 1/2” from outside edges of final trim on each page.
**TOTAL AREA COVERAGE (INK DENSITY) SHOULD NOT EXCEED 290%
FORMAT:
PLEASE NOTE:
H
H Publisher is not responsible for any reproduction errors on printed advertisements that arrive beyond the agreed art due date and that are not supplied with a 4-color proof.
H Publisher is not responsible for any error in
reproduction if ad/file is supplied in any other
format than required.
H All ads submitted should be suitable to print as is.
If files are prepared improperly and mechanical
requirements are not met, Publisher will not
guarantee the reproduction of the ad and additional production charges for the advertiser may result.
All Images for 4C ads must be submitted as final, high-resolution (300 DPI) CMYK files or PDFS.
RGB files or any ads provided in Native Application Files (Mac Platform), InDesign, PhotoShop,
Illustrator, Microsoft Word, Microsoft Publisher, Power Point or any other word processing program WILL NOT BE ACCEPTED.
ACCEPTABLE PROOFS:
(All ads must have a proof!)
H
4-Color: Match Prints, Press Proof, Kodak
Approvals, or Iris Digital Proofs. Advertiser will be billed $100 if a proof is not supplied.
H All supplied color guidance must meet all SWOP specifications with 5%, 25%, 50%, 75%, 95%,
and 100% CMYK control Patches.
H Proofs must be provided at 100% size with
cropmarks.
SHIPPING INSTRUCTIONS:
SLAM C/O TEN: THE ENTHUSIAST NETWORK
261 MADISON AVENUE, 6TH FLOOR
NEW YORK, NY 10016
ATTN: SPIRO MAROULIS 212.915.4014,
SMAROULIS@ENTHUSIASTISTNETWORK.COM
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SLAMONLINE.COM
SLAMONLINE.COM is the ultimate website
for the ultimate basketball fan. Targeting the
key audience of 15-25-year-olds the same way
SLAM Magazine does, slamonline.com is informative, irreverant and above all, the place
for everything basketball. With over 500,000
unique users and over 4 million page views
per month, slamonline.com is the place to
spend your online marketing dollars and
capture this highly desirable audience.
The loyal readers of slamonline.com come
from all over the world…London to L.A.,
Stockholm to Sydney, Beijing to Birmingham.
They can’t get enough basketball, and with our
exclusive interviews, breaking news and unique
voice, more and more people are coming on
board every day to check out their favorites...
The Wire
Breaking news from blockbuster trades to
superstar injuries to who said what at practice yesterday
KICKS
The latest and greatest sneakers, plus first
looks at special NBA player exclusives and the
newest brands making a splash
Photo Galleries
Everything from SLAM magazine photo
shoots to player galleries, plus sneakers, wallpapers and more
PUNKS
The place for the latest on high school
SLAM TV
Game highlights, exclusive behind the scenes
cover shoot videos, streetball mixtapes and
more
Columnists
We’ve got more than you’ll know what to do
with, including experts on pro and college ball,
fantasy know-it-alls, sneakerheads and more
(MEDIA KIT)
For more information, please contact
DAVID SCHNUR @ 212-915-4005, dave@flyqmedia.com
ADVERTISING RATES
TYPE
SIZECPM
STANDARD IAB 728x90, 300x250, 160x600$13
WALLPAPER Custom
$20
SUPERHEADER 1020x250
$35
OTHER CUSTOM UNITS BY REQUEST
*See next page for sample.
File size can be no larger than 50 KB.
$TBD
UNIQUE USERS PER
MONTH: 1.5 MILLION +
PAGE VIEWS PER
MONTH:
5 MILLION +
AD IMPRESSIONS PER
MONTH: 25 MILLION +
EXPANDING AD:
Initial Size Exp. Size
15
(ONLINE ADVERTISING SPECS: SLAMONLINE.COM)
EX. WALLPAPER + SUPERHEADER
Exp. Direction
728x90 728x180
down
300x250 450x250 left
160x600 320x600
left
• Max Initial Load: 50kb
• Max Total: 100kb
• 3rd parties may polite stream an additional 470k if
targeted only to high bandwidth users.
• We accept Click to Expand only, Mouse-Over not accepted.
• Ad must expand upon mouse click on expand button.
• Ad must retract upon mouse off or clicking on a clear visible close button.
• Any sound must be user initiated by click, not mouse-over.
Standard ad units*
• 728x90
• 300x250
• 160x600
• *50kb max for gif, jpg, and flash.
EX. VIDEO WALL UNIT
LEAD TIME:
• 5 business days for standard creative.
• 10 business days for Video and Preroll assets.
• 10 business days for Rich Media placements.
CREATIVE SPECIFICATIONS:
• All ad units must launch a new browser window
when clicked on.
• Adds do have a “looping” limit of 3 and 15 seconds
of playmax per loop.
• Ads are served via Javascript Ad calls.
• All expanding ad units must be user initiated: Click to expand, and must have a clear close out button for
users to exit.
• DFP is used to serve all Source Interlink Media ad units.
• All sound must be initiated by a user click. Once clicked,
sound may start.
• Advertisement must have an always present, clearly
labeled on/off button (some exceptions on prerolls).
• All rich media ads must have an alternate GIF version of the creative.
• Source Interlink Media reserves the right to terminate a
campaign at any indication that it is not being properly served.
• For DoubleClick, please submit DFA Internal Redirect for all site placements, and DFA Standard (Non-Rich Media) tags for all HTML newsletter placements.
• For all other ad tag units, please supply Javascript or
redirect tags for all site placements, and non-rich media or GIF, JPG with click thru for all HTML newsletter placements.
AD CREATIVE POLICY:
• Source Interlink Media has final approval for all ads with
respect to editorial/creative content.
• Source Interlink Media reserves the right to remove
an advertisement from its web sites at any time for any
reason.
• Changes to an existing campaign must be received at least three business days prior to the change.
• Any additional questions or comments related to advertiser
specifications can be directed to traffic@sorc.com.
EX. BELOW THE FOLD (HOMEPAGE)
15
SLAM’s social media presence has skyrocketed in the
last few years. From Facebook to Twitter and Instagram, SLAM’s social media reaches over 2 million
basketball fans every day.
(SOCIAL MEDIA: SLAMONLINE.COM)
FACEBOOK: 1.9 MILLION+
FACEBOOK: 1.9 MILLION+
On Facebook, we reach 1.6 million+ basketball fans and
players from around the world who live and breathe the
game and the culture. It’s a real-time way to get a sense
of who fans are excited about and who they’re over.
TWITTER: 275,000+
SLAM’s Twitter account is a great way for us to directly
engage with our readers. We constantly get questions
about the new issue, reader subscriptions and to plain
old trash talking, @slamonline gets readers as close to
the SLAM Dome as possible.
INSTAGRAM: 245,000+
SLAM’s Instagram is a highly curated art gallery come
to life of some of the best basketball photography in
the world. From franchise posts like #MJMondays,
#SLAMKobe8s and #SLAMhoops to classic #fbf and
#tbt pics, SLAM’s Instagram is a must-follow.
TWITTER: 275,000+
INSTAGRAM: 245,000+