Welcome to the Barry`s Bay Railway Station

Welcome to the
Barry’s Bay Railway Station
The Face of the Madawaska Valley
Barry’s Bay | Co m b ermere | Wi l no
The Railway Station
1
Township of Madawaska Valley: Front Line Customer Service
Railway Station staff and volunteers present a friendly, welcoming face to visitors. Customer service is our top priority.
We aim to help visitors (and residents) make the most of their stay in the Valley. Every member of staff receives professional
customer service training and we do our best to stay up to date with current information about life and leisure here.
To monitor our level of customer service, we participate in the OHTO Ontario Highland Tourism Organization
“Mystery Shopper” program. We are proud to have received positive (even glowing) reports.
Our communication to the public includes our online presence on the Township website, arts centre website and social media (see below).
Barry’s Bay | Com b ermere | Wilno
Hours of Operation
January to June
10 am to 4 pm
Wednesday to Sunday
Customer Service at the Railway Station
On the Front Line in the Community
July and August
10 am to 6 pm daily
10 am to 8 pm Fridays
Our Staff
Anya Gansterer: Culture and Tourism Co-ordinator
Danielle Paul: Culture and Tourism Co-ordinator
Tradeshows
• Annual Snowmobile and PowerSports/
ATV Show in Toronto
Sept to Dec
10 am to 4 pm
Wednesday to Sunday
Culture and Tourism assistants
Two employees work full-time from May ‘til August plus
weekends the rest of the year.
• Ottawa Outdoor Show 2014
• Annual Ottawa Valley Tourism
Association (OVTA) Trade Show
Culture and Tourism Volunteer Ambassadors
12 active volunteers from September to June.
Conferences and meetings
• OVTA: Membership Committee Meetings, OVTA
AGM, OVTA Annual Awards Presentation (Business
of Distinction/Tourism Champion/Event)
Community Hours and Co-op Students
We often have high school students volunteering at
the Railway Station to complete their mandatory
community volunteer hours. Students are also placed
here as part of the co-operative learning program.
Other Culture and Tourism Employees
During 2014–15 and 2015–16 we are partnering with
the Community Resource Centre in Killaloe to employ a
Youth Intern via the CLA Granting program. We share this
youth intern with the Madawaska Valley Public Library.
• Renfrew County Museums Network (RCMN):
Executive Meetings (President), AGM,
Outreach e.g. trade shows (OVTA, Petawawa
150th, 2015 World Kayak Champs)
• Ottawa Valley Culture Council
as well as…
• Tourism information for cottage
owners and small businesses
• Liaising with other groups
• Grocery store conversations
The Railway Station is open to
the public 1,840 hours per year
580 hours of customer service
in July and August
1,260 hours of customer service
between September and June
July and August
580 hours worked by
Culture and Tourism Assistants (paid)
June to September
256 hours worked by
Culture and Tourism Assistants (paid)
630 hours worked by
Culture and Tourism Volunteers Ambassadors
374 hours worked by
Culture and Tourism Co-ordinators
Figures refer only to front-line customer service.
SECTION 1: Township of Madawaska Valley: Front Line Customer Service
The Railway Station
2
Township of Madawaska Valley: Other Customer Contact
Other faces of
customer service
PRINT Advertising
Algonquin Park Guide
Bancroft This Week
(Getaway Guide)
Bonnechere Park Guide
Eganville Leader
(Vacation Guide)
Epoch Times
Fifty-Five Plus
Lavigne Media (Valley
Gazette “At The
Station”, Madawaska
Valley and Neighbours
Guide, seasonal In
Valley Living guides)
Ottawa Outdoors
Ottawa Valley
Events Guide
Snow Country
Summer Fun Guide
Travel Our Backyard
RADIO Marketing
Moose-FM
Star96
Valley Heritage Radio
ONLINE Ads
101 Things To Do
in the Valley
Summer Fun Guide
Public Relations
Broadcast Media
CHCR Killaloe
Valley Heritage
Radio 98.7 CJHR
STAR 96.7 FM
Radio du Pontiac CHIP
myFM (96.1FM)
myFM 104.9 Pembroke
MooseFM 97.7
CBC Radio One-91.5
TV Cogeco/Pembroke
Print Media (PR Coverage,
not paid advertising)
The Valley Gazette
The Eganville Leader
Bancroft This Week
The Pembroke Observer
General Public Relations
Schools
Madawaska Valley
District High School
St John Bosco School
Sherwood School
George Vanier School
Our Lady Seat of
Wisdom Academy
Killaloe School
Opeongo High School
Homeschool Network
Artist co-ops/art
galleries/framers
Art Gallery of Bancroft
Purvis Gallery
Valley Artisans Co-op
Haliburton School
of the Arts
Wilno Craft Gallery
Madawaska Valley
Studio Tour
Combermere Craft
Cabin Co-operative
OV-CAOS
Joyce Burkholder
Creative Network
ArtEngine
Public Libraries
Madawaska Valley
Bonnechere
Pembroke
Heritage Societies
Upper Ottawa Valley
Genealogical Group
Barry’s Bay | Com b ermere | Wilno
T H E
THE TOWNSHIP OF
• South of 60 Arts
Centre mailings
O F
RAPIDS • RAILS • TRAILS
For waterway adventures and unique cultural heritage,
follow your own trail through the Madawaska Valley.
C O M B E R M E R E | W I L N O | B A R R Y’S B A Y
C O M B E R M E R E | W I L N O | B A R R Y ’S B A Y
FOR VISITOR INFORMATION:
Find adventure and unique
cultural heritage in the
Madawaska Valley
JUNE 27
EAT PLAY LIVE
FESTIVAL
BARRY’S BAY
JULY 11
MADAWASKA VALLEY
ARTISAN FESTIVAL
BARRY’S BAY
AUGUST 2
CO BLITZ
COMBERMERE
The Barry’s Bay Railway Station
JUST 40 MINUTES FROM THE EAST GATE
19503 Opeongo Line, Barry’s Bay • 613-756-5885
www.madawaskavalley.ca
www.southof60.com
Algonquin Provincial Park Tabloid 2015
Experience
Arts and Culture
in the Madawaska Valley!
SEPT 5–OCT 11
There’s Art in
Your Woodpile
OCT 3–4
Madawaska Valley
Studio Tour
AUGUST 14
TASTE OF
THE VALLEY
Live Music • Farmers’ Markets • Fall Colours
BARRY’S BAY
Bancroft Chamber
of Commerce
Direct mail
• Biannual Township
newsletter
T O W N S H I P
Painting courtesy of local artist Joyce Burkholder
The Barry’s Bay Railway Station
Madawaska Valley
#NowhereMoment
#Madawaska Valley
FOR VISITOR INFORMATION:
19503 Opeongo Line • 613-756-5885
www.madawaskavalley.ca
www.southof60.com
Fifty-Five Plus Magazine 2015
The Barry’s Bay Railway Station
19503 Opeongo Line • 613-756-5885
www.madawaskavalley.ca
www.southof60.com
Eganville Leader Vacation Guide 2015
[ CLICK HERE ]
for your guide
to what’s on in the
Madawaska Valley Ottawa Valley Events Guide 2015
FOR MORE INFORMATION
SECTION 1: Township of Madawaska Valley: Other Customer Contact
613-756-5885
The Railway Station
3
Township of Madawaska Valley: Other Customer Contact
Customer Contact Online
Barry’s Bay | Com b ermere | Wilno
Madawaska Valley is represented online in various
social media channels, websites (both ours and our
tourism partners), plus various online listings.
We also have a presence in mainstream print
media and local radio. We buy advertising on a
limited budget and make use of our public relations
network to remain visible to the public.
Social Media
• Twitter @MadawaskaValley
• Facebook pages for the Township of Madawaska Valley,
Taste of the Valley RC and South of 60 Arts Centre
• We are increasing our social media presence in
2015–16 with more posts to existing channels, an
Instagram channel for Madawaska Valley and a
Facebook page for our Heritage site (Railway Museum).
Websites
Managed by The Railway Station staff:
• Southof60.com
• Heritagewalk.ca/Barry’s Bay/Combermere/Rockingham
Content seasonally updated by The Railway Station staff:
• Ottawavalley.travel
• OHTO.ca
• Renfrewcountymuseums.org
• Ruralramble.ca
• Ottawavalleyculture.ca
• Festivalsandeventsontario.ca
• 101 Things To Do In The Valley
• Travel Your Backyard
• Days Out Ontario
• Ride The Highlands
• Snow Country
• Summer Fun Guide
• Local radio and cable events listings
SECTION 1: Township of Madawaska Valley: Other Customer Contact
The Railway Station
4
Culture and Tourism Train: Core Services and Products
Visitor Information Centre
MV Recreation Map
MV Recreation Guides
(winter and summer)
Customer service resources for
tourism operators
Tourism literature (water, trails,
culture, our communities, other
communities, accommodation,
recreation, dining)
Ride the Highlands
Products
Customer Service
Friendly Madawaska
Valley culture and
tourism assistants
Building, Yard and amenities
Hanging flower baskets
Free WIFI
Railway Station Public Park
Heritage Building
Public washroom
Parking
Festivals and Events
Eat. Play. Live (parade,
performers, food vendors)
Movement Arts Festival
In The Park (music,
children’s activities,
theatre, artist demos)
Gift Shop
Takeaway for visitors
(tourism memento)
Outlet for local artists/
artisans/authors
Art Centre
Exhibitions and opening receptions
Education : workshops,
classes, talks, school tours
Art Library
Clubs: Fibre Friends and Writers’ Group
Signage
Visitor Information
Railway Museum/
Centre
Building and Yard Community Heritage
Art Centre
Festivals and Events Madawaska Valley
Gift Shop
Customer Service Tourism and Marketing
SECTION 2: Culture and Tourism Train
Signage
Signage
Hwy Banner
Rublin
Notice boards
Kiosks
Madawaska Valley
Artisan Festival
Barry’s
Taste of the Valley
Tree of Lights
Barry’s Bay Farmers’ Market
Creative Snow Play Day
There’s Art In Your Woodpile
Culture + Community
Poetry Please
Posters around
Madawaska Valley
and surrounding
communities for
events, education,
exhibitions
| Com b ermere | Wilno
Bay
Tourism
and Marketing
Buy-in advertising Packaging
Tradeshows
Branding
Logo
Tours
Image bank
General public
Social media and relation articles
web promotion
Railway Museum
and Community Heritage
Exhibitions
Education
Heritage Walk (plaques,
guide, animated tour)
Time-line history
Caboose and other outdoor artifacts
Core Services
The Railway Station
5
What People Don’t See 1
Liaising
Madawaska Valley Public Library
Ottawa Valley Culture Council
Ottawa Valley Tourist Association
Renfrew County Museums Network
Barry’s Bay Business Improvement
Association
Greening of Main Street Group
Heritage and Genealogical Societies
Ontario Highlands Tourism Organization
Ottawa Valley Creative Arts Open Studio
Fundraising
Exhibition and event sponsors
Lemonade stand
Friends of the art centre
Friends of the museum
Grant writing
Co-ordinate fundraising events
Finance and
Administration
Reporting and meetings
Bookkeeping, invoicing
and cheque requests
Budgets | Filing | Inventory
Correspondence
(including mailings to
friends, PR, artists)
Signage
Work with works department staff to coordinate
the installation of highway banners
Update the rublin sign, notice boards and kiosks
Coordinate the installation of posters around the communities
Madawaska Valley Tourism
and Marketing
Public relations and publicity—placement
of articles, resource for journalists
Prepare for and staff booths at tradeshows
Bay
Work with local designers to manageBarry’s
print
ads, display materials, logo, branding
concepts, print and online materials
Collect local tourism images
Coordinate social media and web presence
Work with private industry to develop packages
Design tours in Madawaska Valley—poetry,
Heritage Walks, bicycling, rec geology
Update Marketing Action Plan contained
in the Township Economic Development
Strategic Plan 2010–2014
Market research
Develop and maintain databases (arts
centre, artists, tourism email list from
trade shows and art draw, tourism
literature sources, PR database, RCMN)
Fundraising
Liaising
Building and Yard
Fire safety—check alarms
and extinguishers
Maintain plumbing, electrical,
| Com b ermere | Wilno
heating and cooling systems
Heritage building up-keep
Order and oversee the
installation of hanging baskets
Daily site check of the park
Waste management
Staff Management
Interview, hire, train, oversee and
schedule volunteer and paid staff
(co-op and volunteer students,
community volunteers, summer
students, cleaning staff, contract staff)
Building and Yard
Finance and
Administration
Madawaska Valley
Tourism and
Marketing
Staff Management
Signage
SECTION 2: Culture and Tourism Train
The Railway Station 6
What People Don’t See 2
Art Centre
Exhibitions: curate, coordinate, mount,
create interpretative materials, promote
Coordinating educational opportunities:
workshops, classes, artist talks,
Schools Out program with MV Public Library,
school tour groups, senior centre tour groups
Liaising with Combermere Craft Cabin Co-op,
OV-CAOS, Madawaska Valley Studio Tour
Gift Shop
Inventory store
Create displays
Source products
Price products
Art Centre
Gift Shop
SECTION 2: Culture and Tourism Train
Railway Museum
Exhibitions: curate, coordinate, mount,
develop interpretative materials, promote
Coordinate education opportunities: talks, School’s Out
program, school tour groups, senior centre tour groups
Work with heritage society to create
content for the Heritage Walk project and
oversee installation of plaques
Develop Heritage Walk Tour
Develop Heritage Walk Guide
Create content for time-line history
Intake of artifact donations, catalogue
and care for permanent collection
Research local history
Coordinate heritage events: Antiques Appraisal
Day, All Dance Project, Archaeology Roadshow
Support the caboose team
Railway Museum
Barry’s Bay | Com b ermere | Wilno
Visitor Information Centre
Statistics collection and analysis
Customer service training for VIC
staff (including FAM tours)
Liaise with DMOs (OHTO/OVTA)
Liaise with local and regional
tourism operators/businesses
Source the brochures to populate
the information centre
Develop content for the MV
Recreation Map and seasonal guides
Distribute visitor info (maps/
guides) throughout MV Twp
Visitor Information
Centre
Customer Service
Train staff and volunteers
Coordinate and participate
in training seminars
OHTO Ohvation Award program
Festivals and Events
Coordinate, promote and
oversee up to 10 festivals and
events per year (in addition
to 12 exhibition openings)
Customer Service
Festivals
and Events
The Railway Station
7
Visitor Information Centre and Customers
An essential aid to understanding and improving our services is to track and analyze our visitor numbers and obtain event feedback (VIC,
tradeshows, festival vendors/attendees). We have prepared a few charts so you can see how we compare to other visitor information
centres in Renfrew County, as well as a deeper dive into our own numbers here, year on year.
Why are our numbers so much higher?
12000
• Our facility is an animated space meaning it is not just an information centre. We
help visitors to experience that tourism “sweet spot” as identified in the 2009 MV
Economic Development Strategic Plan, where culture (arts and history) crosses
over with wilderness adventure. The abundance of lakes, rivers and wilderness in
the Madawaska Valley combined with a strong sense of cultural identity for visitors
and seasonal residents and has created a long history of cottage life here.
• We are the only year-round VIC on highways 60 and 62 through Renfrew County
• Our geographic location is the crossroads for visitors to
Algonquin Park from both East and South (Hwy 60 and Hwy 62).
10000
The Railway Station in Barry’s Bay has over twice as
many visitors as the next busiest VIC in Renfrew County.
Cobden has 4,458 annual visitors
Barry’s Bay has 9,799 annual visitors
Barry’s Bay: 9799
Cobden: 4458
12000 Information Centres for Renfrew County
Visitor
number of visitors • 2011–2014
8000
Barry’s Bay | Com b ermere | Wilno
10000
Barry's Bay
Cobden
Eganville
6000
8000
Renfrew
Petawawa
Pembroke
Calabogie
6000
4000
Arnprior
Barry's
Cobden
Eganvil
Renfrew
Petawa
Pembro
Calabog
4000
2000
Arnprior
2000
0
2011
2012
2013
2014
0
2011
SECTION 3: Visitor Information Centre and Customers
2012
2013
2014
The Railway Station
8
Barry’s Bay | Com b ermere | Wilno
Comment and Country Word Clouds
Just for fun, we have also prepared some word clouds so you
can see who our visitors are and what they say about us.
« Visitor Comment Word Cloud
Created from the comments book.
« Visitor Country-of-Origin Word Cloud
Created from the comments book.
SECTION 3: Visitor Information Centre and Customers
The Railway Station 9
Visitor Information Centre and Front Line Customer Service
Promotional Presence
Barry’s Bay | Com b ermere | Wilno
Our main printed promotional piece is the MV Recreation
Map which lists the many features of our township. With
buy-in from local tourism operators, we printed 5000 in
June 2014. By winter of 2015, we had distributed nearly
3000 at the Visitor Information Centre and 2000 at the
2014 Snowmobile and PowerSports/ATV Show in Toronto.
We also had a presence at the OVTA tradeshow in both 2014
and 2015 so we could educate Visitor Information Centre staff
and other front-line customer service employees throughout
the Ottawa Valley. In 2015 we shared space with the OVTA at
the Ottawa Outdoor Show. Where possible we share space
and costs to test the waters at expensive trade shows.
OHTO OHvation Program
For the past three years, we have elected to participate in
the OHvation program co-ordinated by the Ontario Highlands
Tourism Organization (OHTO) which is the provincially
designated tourism region that we fall into. In the OHvation
program participating Visitor Information Centres are visited
by “mystery shoppers” who evaluate the facility according
to pre-set criteria. We never know when they are going to
come. Here is how we have scored in the last two years:
2013
Environment (Interior and Exterior)..................................83%
Service Delivery Process ................................................. 93%
Regional Tourism Product/Service Knowledge................100%
Employee Attitudes and Presentation ..............................89%
Total .................................................................92%
2014
Environment (Interior and Exterior)..................................92%
Service Delivery Process ..................................................51%
Regional Tourism Product/Service Knowledge ...............100%
Employee Attitudes and Presentation ..............................89%
Total .................................................................83%
SECTION 3: Visitor Information Centre and Customers
Madawaska Valley Recreation Map 2015
The Railway Station 10
Railway Museum and Community Heritage
Barry’s Bay | Com b ermere | Wilno
Time Line History of the Railway Station building
1894-95
1899
1905
1923
1963
1971
1974
Ottawa Arnprior and
Parry Sound Railway line
constructed by J.R. Booth in
1894 and station building
followed the next year.
Ottawa Arnprior and
Parry Sound Railways
consolidated with parent
company, Canadian
Atlantic Railway.
J.R. Booth sold railway
interest to Grand Trunk
Railway of Canada.
Grand Trunk became
part of Canadian
National Railway.
Passenger train
service between
Ottawa and Barry’s
Bay ended.
Railway Station
insulated
(using UFFI, now a
banned substance).
Building used as a
clubhouse by the
Opeongo Trailblazers,
a senior citizens’
group.
1975
1981
mid-1980s
1987
1989
Dec 1992
1992–1994
Last special steam
excursion Canadian
Pacific Engine 1201
Ottawa to Barry’s Bay.
Canadian National
sold Railway
Station to Village
of Barry’s Bay.
Railway tracks
were lifted.
Senior citizens
stopped using the
building because
of effects of UFFI.
Railway Station
Restoration
Committee formed
to raise funds for
building repairs.
Railway Station
building designated a
Heritage Building by
the council of the day.
Arts and Crafts Festival
relocated to Railway
Station Park. Madawaska
Valley Community Arts
Council used the space
to exhibit art work.
1994
June 1995
2002
2004
2005
2013
2015
Official opening of
Visitors Centre.
South of 60 Arts Centre
moved in and rented
the gallery and upstairs
space for a nominal fee.
South of 60 director/curator
was hired by the Township
of MV to Manage the Visitor
Centre, Art Centre and
Museum. This was a trial
year funded via a grant.
TMV agreed to fund
the position
(April–December).
TMV extended the
position to included
Tourism Development
and Marketing and
extended the hours to
full-time year-round.
Job title was changed
to Culture and
Tourism Co-ordinator
to more accurately
describe the role.
Massive renovation and
restoration of building’s
interior and exterior.
SECTION 4: Railway Museum and Community Heritage
The Railway Station 11
Renfrew County
Visitor Information Centres: Total Visitors Annually, July and August Only (OVTA numbers)
Barry’s Bay | Com b ermere | Wilno
Note the significant increase
in visitor numbers in 2005
when the township took over
management of South of 60 Arts
Centre and the Railway Museum.
This increase illustrates the value
of an animated cultural space.
SECTION 4: Railway Museum and Community Heritage
The Railway Station 12
• Using your mobile device (with Locations/GPS
We maximize
potential
the building
enabled),the
scan
the QRofcode
below orwith
on museum
any one
of the that
plaques.
This takes
you to
heritagewalk.
exhibitions
incorporate
gallery
space
so that we can
to access
your free guided
tour.and artifacts from
showcamore
of our photographic
archive
At each
along the
tour,
the local Heritage
Society
this• and
otherstop
museums
in the
Township/RCMN.
Examples
andRapids
the Township
Madawaska
provide
stories,
include
Rails andofTrails
(2013),Valley
Railway
Revisited
photos and artifacts pertaining to each location.
(2014),
Our Game: Hockey Then and Now (2015).
Heritage Walk
A self-guided tour of historic sites
in the Barry’s Bay, Combermere
and Rockingham areas
www.heritagewalk.ca
• You can walk to most of the locations
CALL
613-756-5885
COMBERMERE
Railway Revisited
1 » Geneva
29325 Combermere Road in
Dennison Park between the
Geneva Steamer model and
the Geneva steamer remains.
6 » SS #7 Radcliffe
School Exhibition runs
Sept 5th - Oct 11th
3 Meadowlark Road (corner
of Combermere Road)
2 » Steamer Mayflower
39249 Combermere
Road left of the dock
and boat launch ramp
3 » O’Brien House
3058 Dafoe Road
(St. Joseph Clothing Centre)
west of the bridge
We also
hosthistorical
events such
as roadshows, author
on this
tour.
talks,
dance
performances,
etc. A new product in
• You can drive the Mayflower Heritage Route
summer
2015
wereRoad
the Guided
Heritage
Walks. the
along
County
62 to travel
between
5 » Daniel Johnson
General Merchant
39268 Combermere Road
a fond look at our railway heritage in an
exhibition combining historical artifacts and
contemporary works of art
Curators: Anya Gansterer, Danielle Paul
Printing: Bayberry Lane Designs
7 » Wendish
Photo: Laying the Rails for J.R. Booth's
Ottawa, Arnprior & Parry Sound
Methodist
Church
Railway
39224 Combermere Road
(Combermere Craft Gallery)
image courtesy Killaloe Public Library
Digital Collection
Exhibition sponsored by
The Railway Station, Barry's Bay
Open 10 - 4 Tuesday to Sunday
613 756 5885 www.southof60.com
8 » Mayflower
Sank Here on
Kamaniskeg Lake
Lookout Park Road, 11
km south of Combermere
just off Hwy #62 (before
Maplewood Road)
4 » C.B. Dennison
General Merchant
Dennison Park, 39325
Combermere Road,
west of bridge
Barry’s Bay and Combermere areas. County Road
515 links Combermere and Rockingham.
New Heritage Walk plaques are still being added
to the route, so remember to check the website for
the latest locations not shown in this brochure.
COMBERMERE
GEORGE'S
RD
FA
RM
ER
CO
MB
ER
ME
RE
MILL ST.
e to Barry's Bay
nership and
of Eganville cam
rge left the part
Henry George
few years Mr. Geo Henry George leased the
In about 1893
Store. Within a
In 1906
wa.
Stafford's General ral store nearby on this site.
s moved to Otta
ward
gene
after
tly
own
his
opened
tney and shor
Holstein of Whi
ral
store to Harold
blished a gene
esta
and
ing
of
hased the build
lived in the back
Vitkuske purc
Vitkuske family
Eventually John
able damage to
her shop. The
ider
butc
a
cons
and
ed
e
caus
merchandise stor the summer of 1940 a fire
ing
the store. Dur
the Vitkuske
the business.
mac purchased
self-serve
Joan Kitts of Cor
opened the first
later Charles and
in 1954 they
Over a decade
te”. From the fall
ksgiving weekend
ts' Red and Whi
ated the
oper
building. On Than y's Bay. It was known as “Kit
awa
Osh
Barr
McCullough of
Don
,
supermarket in
1975
of
the winter
of 1973 until
Foodmaster.”
“Red and White
ing. In
build
ty
business as the
emp
hased the
t Hans Wetzel purc and occupied the premises
in
s, real estate agen
it Union” moved
Shortly afterward
aska Valley Cred “Valley Savings Credit Union”.
of
1978 the “Madaw
e
s under the nam
into the late 1990
AC) leased the
frew County (CC
c
ss Centre in Ren n for a brief time the Geriatri
munity Care Acce
for their
ch Office.The
Next the Com
Barry's Bay Bran ed office space from CCAC
their
for
ion
rent
main sect
reach Program
Out
lth
Hea
Mental
.
Barry's Bay area
,
assessor in the
rance Company
McDougall Insu
ing.
are occupied by
t part of the build
main premises
in the side fron
Currently the
te has its office
Esta
Real
ood
while Queensw
2
7
5
8
6
www.madawaskavalley.ca
4
62
68
N PL
RSO
PETE
515
3
D
ER
FO
DA
To plaque #8
approx 2 km
1
RK RD
MEADOWLA
SECTION 4: Railway Museum and Community Heritage
62
To Barry’s Bay
STORE
GENERAL
k
to manage Fran
2
TY - 201
E SOCIE
E R I TA G
' S B AY H
E B A R RY
CT BY TH
A PROJE
O
BA LD
Y BA
RD RR
Y’
S
Now it’s easier
thanofever
to learn
about
the our
colourful
A substantial
number
visitors
enjoymore
learning
about
past of the Madawaska Valley. Take your smartphone
railway heritage, especially during the shoulder seasons
for a walk and start the journey in your own time!
(spring and fall) which are popular with fifty-five plus visitors.
HERITAGE
Barry’s Bay | Com b ermere | Wilno
WALK
MADAWASKA VALLEY
RD
The Madawaska Valley Heritage Walk
Railway
Museum
A SELF-GUIDED TOUR OF HISTORIC SITES
IN THE
BARRY’S BAY,
COMBERMERE
Heritage
and
Community
AND ROCKINGHAM AREAS.
BOOK A
GUIDED
517
@MadawaskaValley | #NowhereMoment | Facebook: Madawaska Valley
The Railway Station 13
Art Centre
What is Culture?
Barry’s Bay | Com b ermere | Wilno
Culture is a system of shared beliefs, values, customs, behaviors and
artifacts which distinguishes life in one group from life in another
group. Culture groups can be as large as a country or as small as
a family. Culture encompasses both the tangible and intangible
(e.g. contemporary art, historical artifacts, buildings as well as
unwritten traditions, stories and values are part of culture).
What is the Function of Culture?
The function of culture can be difficult to clearly define. Because
culture is woven so tightly into the fabric of our existence, it is difficult
to isolate and examine independently.The following line from the City
of Dryden's cultural plan succinctly conveys the function of culture:
“A sense of place;
who we are,
where we came from
and what we will become.”
Some examples of the cultural resources
in the Township of Madawaska Valley are…
• The creative cultural industry (artists, musicians, dancers, writers,
designers, photographers, artisans, craft-makers, architects, etc.)
• Community cultural organizations (historical and
genealogy groups, and The MV Horticultural Society)
• Cultural spaces and facilities (MV Library, The Railway
Station, Mission House Museum, Kashub Heritage Centre,
Madonna House Museum and Opeongo Seniors Centre)
Hot Glass
Remembering Clark Guettel
Exhibition runs:
Aug 31st - Oct 6th
Sponsored by:
• Cultural heritage (cemeteries, heritage buildings, historic sites)
• Natural heritage (parks, waterfalls, natural history, scenic lookouts)
• Festivals and events (Heritage Cup, Kashub Day, Bay Day, Canada
Day, Artisan Festival, CO Blitz, Taste of the Valley and Studio Tour).
• We also have a multitude of intangible cultural assets
such as language, stories and traditions.
SECTION 5: Art Centre
The Railway Station,
Barry's Bay
613 756 5885
www.southof60.com
Printing: Bayberry Lane Designs, Curated by: Anya Blake
The Railway Station 14
Culture is an Income Generator
The Conference Board of Canada produced a report in 2009 that stated for every dollar in income a cultural
organization generates, $1.84 goes back into the community in which that organization is located.
Barry’s Bay | Com b ermere | Wilno
2012–2015 total income generated
$109,478.00
Barry’s Bay Railway Station
2012–2015 into the community
x $1.84
$75,000.00
$50,000.00
2012
$201,439.00
2013
x $1.84
into the
community
x $1.84
into the
community
$25,000.00
income
generated
income
generated
2014
x $1.84
into the
community
income
generated
2015
as of
July 2015
x $1.84
into the
community
income
generated
$0
SECTION 5: Art Centre
The Railway Station 15
Rooted in the Community
Approximately $40,000 was
contributed to the arts centre
over the past 14 years from
the following sponsors:
Afelskie’s Shoes
Algonquin East Animal Clinic
Algonquin East.com
Barry’s Bay Metro
Barry’s Bay Outfitters
Co-operators Insurance
Dixie Lee
Etmanski Lumber
Kamloggie
Lakeside Pavilion
Larry Dusseault
Loraine’s Pharmasave
Madawaska Kanu Centre
Northern Credit Union
O’Reilly Funeral Home
Ottawa Valley Waste Recovery Systems
P Burke and Son’s Jewellers
Pilgrim Reader Books
Remax
Richard Robyn and Associates
Robert B Howe
Sigrid Naturals
Tyerman and Daughters Inc
Valley Heritage Radio
VandS Stedmans
Vintage Shoppe
Wilno Craft Gallery
Wilno Tavern
Yantha Backhoe and Trucking
SECTION 5: Art Centre
Partner and Associate
Organizations
Barry’s Bay Legion
Combermere Craft Cabin
Community Resource
Centre, Killaloe
Friends of Algonquin Park
Friends of Bonnechere Park
Local Immigration Partnership
Madawaska Valley Public Library
Madawaska Valley Association
for Community Living
Madawaska Valley
District High School
MV Satellite School
Opeongo Seniors Centre
Ottawa Valley Creative
Arts Open Studio
Township of Bonnechere Valley
Township of Killaloe
Hagarty Richards
Tyerman and Daughters,
Rural Employment Outreach
Renfrew County Museums Network
Plus…
Algonquin Way Cultural Centre,
The Omàmiwininì Pimàdjwowin
Arnprior and District Museum
Barry’s Bay Railway Station Museum
Birthplace NHA/NHL Museum
Bonnechere Museum
Canadian Clock Museum
Champlain Trail Museum
and Pioneer Village
Friends of Bonnechere Park
Garrison Petawawa Military Museums
Hoch Farmhouse Museum
Hyde’s Bay Model Train Museum
Madonna House Pioneer Museum
McDougall Mill Museum
Mission House Museum and Gallery
Murray L Moore Hydro Museum
(Pembroke Hydro Museum)
Pembroke Legion Branch 72 Museum
Petawawa Heritage Village
Polish Kashub Heritage Museum
Ross Museum
School House Museum
Sebastopol Heritage and Historic
Society (with museum)
Waba Cottage Museum and Gardens
42nd Field Regimental Museum
(Lanark and Renfrew Scottish)
Royal Canadian Artillery
Bonnechere River Watershed Project
Combermere Recreation Committee
Cottage Associations
Farmers’ Markets
Home School Network
Hyde’s Bay Model Train Museum
Kashub Heritage Centre
KidActive
Lakeshore Tennis Club
Madonna House
Ministry of Tourism, Culture and Sport
Mission House Museum
MV Studio Tour
MV Food Bank
MV Lions’ Club
MV Horticultural Society
Municipality of Hastings Highlands
Ontario Society of Archeologists
Opeongo Snowbirds
Our Lady Seat of Wisdom
Special Olympics Barry’s Bay
Sherwood Public School
St Francis Valley Health
Care Foundation
St John Bosco Catholic School
Stone Fence Theatre
Wilno Recreation Committee
The Railway Station 16
Planting the seeds of Innovation
In the period 2012 to date, donations
from individual members of the
community (not sponsor businesses)
have totalled over $8,800
Barry’s Bay | Com b ermere | Wilno
Through The Letter Box - Postal Art
What is postal art?
Postal or Mail Art is an artistic movement centered
on sending small scale art works through the postal
system. It started in America during the 1950's and
has become a global movement.
Art For Everyone
The art centre offers different
types of exhibitions so that
everyone has the opportunity
to exhibit their art work:
MARCH 25, 2015
Solo Artist Exhibits
i.e. Bozica Radjenovic
8:30 AM to 4:30 PM
OPEONGO
SENIORS’ CENTRE
BARRY’S BAY
Themed Group Exhibits
i.e. Mapping the Opeongo Line in Art
Retrospectives
i.e. Grandfather’s Collection
Open Exhibitions
i.e. The Found Art Competition
You are invited to join us in a special one-day event exploring
the many ways that the arts and culture promote vibrant and healthy rural
communities. How can we do an even better job of supporting the cultural
sector’s contributions to our economic and social wellbeing?
THE GATHERING is for people working and volunteering in the arts and
culture sector in located in rural western Renfrew County.
The morning session will be dedicated to local employees and volunteers.
Guest speakers, politicians and other officials are invited to join the group
for lunch and the afternoon session.
BE HEARD. MAKE A DIFFERENCE.
In the morning session we will identify local issues and potential actions to
support a sustainable, rural arts and culture sector. In the afternoon we will
be joined by guest speakers and policy makers. The results will be brought
to existing municipal and county-wide planning processes.
OTHER REASONS TO ATTEND:
• Cultural workers often work in isolation. This is a great opportunity to
expand your network and connect with other people doing similar work.
• Share your successes, voice your concerns, problem-solve, plan, and
explore potential partnerships and collaborations.
• Have a say in the direction of future cultural policy in Western Renfrew
County.
HOW DO I REGISTER?
Fill out a registration form and return it to The Barry’s Bay Railway Station
by March 13, 2015 or register on line at www.southof60.com.
work
S if you
JOIN U
r one
nteer fo
or volu
g:
in
follow
e
th
of
ry
• libra
e
eum
perativ
• mus
or coo
centre
• art
ntre
ce
al
ur
• cult
ival
• fest
up
tre gro
ea
• th
io tour
ud
st
•
ket
ers’ mar
up
• farm
ural gro
er cult
• oth
LEARN MORE
+ REGIST
ER
ANYA GANSTER
ER
Co-Curator/D
irector
The Barry’s Bay
Railway Station
Township of Ma
dawaska Valley
Barry’s Bay, On
tario
613-756-5885
curator@sout
hof60.com
What are the rules?
your art work must come through the postal
system (stamped by the post office)
you may create your work on this card or create on
a separate 4x6 surface and post the card itself or
you may put the work in an envelope and post the
envelope
all media are welcome (text, photography, collage,
fabric, paint, print etc)
your art work must arrive at the Barry's Bay
Railway Station on or before Oct 15, 2015
all of the work posted to us will be exhibited in the
upstairs gallery between Oct 16th and Nov 17th
2015
curator@southof60.com www.southof60.com
Friends of the Arts
The community of Madawaska Valley exists because human beings are innately creative.
We have to be creative to survive and beyond survival we must be creative to progress
and grow. The first European settlers in the Madawaska Valley had to be innovative
and creative to find ways to survive and evolve in the harsh conditions that they were
faced with. They didn’t have art galleries, theaters or movies to inspire them, but they
did have music, woodworking, quilting, knitting and embroidery. Participating in or
even simply observing creative expression alters our brain patterns and helps us to
look at problems in a new way which leads to innovation and discovery. Now that we
have a multitude of ways to express creativity in the Madawaska Valley our brains are
ever more ready to think up new ideas and implement them at work and at home.
The Barry's Bay Railway Station
19503 Opeongo Line
PO BOX 370
Barry's Bay ON
K0J 2A0
Artist Name:
Title of Piece:
Posted From:
email:
CREATIVE
WOOD STACKING
COMPETITION
at the Barry's Bay Railway Station
$500 CASH PRIZE
REGISTER your team by August 21
CREATION DAY is Saturday September 5
10 am to 4 pm
To register or for more details please
contact the Barry's Bay Railway Station
613-756-5885, curator@southof60.com
SPONSORED BY
Valley Heritage Radio
SECTION 5: Art Centre
The Railway Station 17
Behind the Scenes
Barry’s Bay | Com b ermere | Wilno
This graphic demonstrates how the Culture and Tourism Coodinators’ work priorities change throughout the year.
January
February
march
april
may
june
july
august
september
october
november
december
100%
Preparatory
Work
Preparatory
Work
Preparatory
Work
Preparatory
Work
Preparatory
Work
75%
Preparatory
Work
Preparatory
Work
Preparatory
Work
Preparatory
Work
General
Administration
Preparatory
Work
Preparatory
Work
Preparatory
Work
General
Administration
General
Administration
General
Administration
50%
General
Administration
General
Administration
General
Administration
General
Administration
General
Administration
Implementation
General
Administration
General
Administration
Implementation
General
Administration
25%
Implementation
Implementation
Implementation
Implementation
Implementation
Implementation
Implementation
Implementation
Customer
Service
Implementation
Customer
Service
Implementation
Customer
Service
Customer
Service
Customer
Service
Customer
Service
Customer
Service
Customer
Service
Customer
Service
Customer
Service
Customer
Service
Customer
Service
0%
SECTION 6: Behind the Scenes
The Railway Station 18
Barry’s Bay | Com b ermere | Wilno
Madawaska Valley
The Railway Station Visitor Information Centre:
Number of Visitors in 2014 by Month
What people do when they visit
the Railway Station
Total Visitors in 2014: 12,401
The sum of all the categories shown on the chart is actually
greater than that (13,325). Our visitors utilize different
features of the facility depending on their needs.
WiFi/
Washroom
4598
Visitor
Information
2846
SECTION 6: Behind the Scenes
Arts
Programming
3581
Railway
Museum
2300
The Railway Station 19
How the Railway Station is Funded
Barry’s Bay | Com b ermere | Wilno
Sponsorship fundraising
donations
sales
commission registration
rental
Visitor Information Centre
Art Centre
✔
✔
✔
✔
✔
✔
grants
industry
buy-in
✔
✔
✔
*
Signage
✔
Building and Yard
Festivals and Events
✔
✔
✔
✔
Customer Service
Railway Museum and Community Heritage
MV Tax base
✔
✔
✔
✔
✔
Madawaska Valley Tourism and Marketing
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
*Culture and Tourism co-ordinators’ wages only.
The Barry’s
Bay Railway
Station
We have isolated the core services throughout this document for ease of reference.
Please note that the core services are highly interdependent.
Separating or removing any one of the core services would jeopardise the quality
of the services we offer and would lessen the positive impact in our community.
Visitor
Information
Centre
Gift Shop
Festivals
and Events
SECTION 6: Behind the Scenes
Art Centre
Signage
Customer
Service
Building
and Yard
Railway
Museum/
Community
Heritage
Madawaska
Valley
Tourism and
Marketing
The Railway Station 20
Madawaska Valley Tourism and Marketing
As previously mentioned, OHTO and OVTA are among our tourism partners. Their
research unquestionably proves the value of tourism to the local economy.
Barry’s Bay | Com b ermere | Wilno
The “trickle-down effect” of every dollar spent by a tourist in our township can be estimated
by extrapolating from the Canadian Tourist Commission’s Tourism Industry Report 2012.
That report indicated that after the United States, visitors are most likely to come to
Canada from the United Kingdom, France, Germany, Australia, China and Japan.
Our Visitor Centre stats indicate this remains quite accurate, but we commonly
see visitors from many other European countries including, of course, Poland.
While the report concentrates on international visitors whose average daily
spend is $756, it is interesting to view the “trickle-down effect.”
Note that the amount spent varies on whether a visitor stays in a hotel or with friends and
relatives, but the report indicates that 49% of international visitors to Canada travel for
pleasure or holiday and only 27% fall into the Visiting Friends and Relatives category.
Trickle-Down Effect of Tourism Spending
2011 Tourist spending in Canada by category. Top 15 in-bound countries to Canada
This figure shifts for the local region, as seen in Haliburton Highlands, where a
September 2012 report indicated visits to family accounted for between 23% and
37% of the totals during the previous 12 months. While the Madawaska Valley is not
exactly the same as Haliburton Highlands, we are however geographically close!
Last fall we updated the Township’s five-year marketing action plan contained in the
2010–2014 Economic Development Strategic Plan. Some elements of our fall 2014
update to the township marketing plan included Market Assessment, Collaborators,
Target Customers, Existing Tourism Assets (cultural and outdoor recreational), and Product
Development (Existing, Recommendations and short/med/longterm projects).
Ride the Highlands is good example of a successful product produced with tourism
partners. Heritage Walk is good example of a successful product produced right here in the
Township, as are both the MV Recreation Map and the seasonal Recreation Guides.
Our stated 2015 Marketing Goals and Tactics were recommendations specifically
designed to address our tourism “sweet spot” of culture/wilderness adventure.
SECTION 7: Madawaska Valley Tourism and Marketing
The Railway Station 21
2015 Marketing Goals and Tactics
Short-term
Marketing Tactics
Heritage Walk
• animation, printed materials, merchandise
• DONE/IN PROGRESS
• Conduct a branding exercise to ensure harmony
across all aspects of our communications.*
• Develop social media strategy to increase presence
and engagement. BEGUN/IN PROGRESS.
• Email marketing—maintain database, develop automated
e-campaign for messages. BEGUN/IN PROGRESS.
• Continue working with designer/photographer/
videographer on advertising strategy to promote sweet spot
crossover of culture and wilderness adventure. ON-GOING.
• Feedback—customer and stakeholder—obtain,
analyze and respond. ON-GOING.
• Implement cultural projects and festivals to
engage target customers. ON-GOING.
• Internet presence—implement update strategy. ON-GOING.
• Media buys. ON-GOING.
• Product development—work with local
businesses as set out above.*
• Trade show/exhibition presence.*
• Website—tourism portal on TMV website. Get Google
Analytics to measure traffic on TMV website (both
resident and tourism) and SOS website.*
Recreational Geology Trail*
Shoreline Project*
Trail of Poetry Through the Valley
• DONE/IN PROGRESS
Medium-term
Animate the rail line between Barry’s Bay and
Wilno with interpretive plaques, art installations,
performances. SEE 2016 PROGRAMMING.
When caboose exterior is restored, it will not only
be another exhibit in Water Tower Park but can be
a venue for animation. SEE 2016 PROGRAMMING.
Cycling—designate bicycle routes on certain roads
(signage, paved shoulder, line painting).
Events Along Trails—interpretive performances,
artists. SEE 2016 PROGRAMMING.
Long-term
Caboose—when interior is restored, investigate options for
future use.
Cycling—develop off-road cycling routes e.g. build
on MKC cycling weekends. Potential for Mad
“Mayflower” Lake Cruises on Kamaniskeg.
Mountain biking.
SECTION 7: Madawaska Valley Tourism and Marketing
We will continue to implement this strategy and in
2015–16 we aim to reflect the recommendations in
the newly-adopted MV Township Communications Plan.
We will adapt our marketing strategy to incorporate
where possible a public-relations approach using our
network of contacts, local tourism assistants, etc.
Public relations involves an expenditure of staff time rather
than outlay of funds on purchased ads but the result is
generally considered more cost-effective. Online strategies
will include where possible both targeting and tracking
mechanisms so that we can measure effectiveness.
Barry’s Bay | Com b ermere | Wilno
2014 Marketing Plan
Our 2014 Marketing Plan updated the Tourism Marketing
Action Plan contained in the Township of Madawaska Valley
Economic Development Strategic Plan 2010–2014.
It outlined our Marketing Goals for 2015:
a)Implement short-term product development
using our existing assets and Railway Station
programming. AS ABOVE/DONE.
b)Research and work towards implementation of mediumterm product development. IN PROGRESS/SEE 2016.
c)Lay the groundwork for long-term products.
This will include:
Customer service workshops for frontline staff
(township staff/local businesses).*
Tourism committee (citizens/local businesses/
township staff).*
Packaging workshops for local businesses
to network and learn to develop.*
Social media workshops for local businesses.*
*Deferred. In consultation with MV Twp management staff.
The Railway Station 22
Buy-in Advertising
Barry’s Bay | Com b ermere | Wilno
Within a limited advertising budget, we purchase ads in selected tourist publications.
These ads address our tourism “sweet spot” of cultural events plus wilderness adventure.
For waterway adventures and unique cultural heritage,
follow your own trail through the Madawaska Valley.
THE TOWNSHIP OF
THE TOWNSHIP OF
C O M B E R M E R E | W I L N O | B A R R Y’S BAY
RAPIDS • RAILS • TRAILS
C O M B E R M E R E | W I L N O | B A R R Y ’S B A Y
Find adventure and unique
cultural heritage in the
Madawaska Valley
THE TOWNSHIP OF
For waterway adventures and unique
cultural heritage, follow your own trail
through the Madawaska Valley.
www.madawaskavalley.ca
C O M B E R M E R E | W I L N O | B A R R Y ’S B A Y
Ontario Tourism 2015
FOR VISITOR INFORMATION:
The Barry’s Bay Railway Station
19503 Opeongo Line • 613-756-5885
www.madawaskavalley.ca
www.southof60.com
JUNE 27
Bancroft 2015
EAT PLAY LIVE
FESTIVAL
BARRY’S BAY
THE TOWNSHIP OF
JULY 11
MADAWASKA VALLEY
ARTISAN FESTIVAL
RAPIDS • RAILS • TRAILS
BARRY’S BAY
AUGUST 2
For waterway adventures and unique
cultural heritage, follow your own trail
through the Madawaska Valley.
CO BLITZ
COMBERMERE
AUGUST 14
TASTE OF
THE VALLEY
C O M B E R M E R E | W I L N O | B A R R Y ’S B A Y
BARRY’S BAY
YOUR
Winter Adventure
D E S T I N AT I O N
BARRY’S BAY • COMBERMERE • WILNO
FOR VISITOR INFORMATION:
THE BARRY’S BAY RAILWAY STATION
19503 Opeongo Line • 613-756-5885
www.madawaskavalley.ca • www.southof60.com
In Valley Living, Valley Gazette 2015
SECTION 7: Madawaska Valley Tourism and Marketing
FOR VISITOR INFORMATION:
The Barry’s Bay Railway Station
FO R V I SI TO R I N FO R M AT I O N
The Barry’s Bay Railway Station
19503 Opeongo Line, Barry’s Bay • 613-756-5885
www.madawaskavalley.ca
www.southof60.com
www.madawaskavalley.ca
www.southof60.com
613-756-5885
Ottawa Outdoors 2014–15
Bonnechere Provincial Park Guide 2015
The Railway Station 23
Social Media
We aim to increase engagement and attendance at events in the
Madawaska Valley through an increased social media presence.
Barry’s Bay | Com b ermere | Wilno
Township Logo Development
TOWNSHIP OF
THE
Facebook button
SECTION 7: Madawaska Valley Tourism and Marketing
The Railway Station 24
Festivals and Events
Barry’s Bay | Com b ermere | Wilno
2012
2014
Barry’s Bay Farmers’ Market
Madawaska Valley
Artisan Festival
Music In the Park
Artists In The Park
Taste of the Valley
Artists Talk
Creative Snow Play Day
Barry’s Bay Farmers’ Market
Madawaska Valley
Artisan Festival
Knitting The Rails
Music In the Park
Artists In The Park
Taste of the Valley
Artists Talk
Poetry Please
2013
Barry’s Bay Farmers’ Market
Madawaska Valley
Artisan Festival
Archaeology Roadshow
Music In the Park
Artists In The Park
Taste of the Valley
Artists Talk Series
2015
Creative Snow Play Day
Youth Gaming Tournament
Artists Talk Series
Culture + Community
Eat. Play. Live.
Madawaska Valley
Artisan Festival
Heritage Walking Tours
Artists In The Park
Taste of the Valley
Creative Wood Stacking
Competition
Poetry Please
Moving Mural workshops for the
Eat. Play. Live. Parade 2015
Culture + Community: A Gathering
of Cultural Workers 2015
Taste of the Valley 2015
Creative Wood Stacking Competition 2015
Taste of the Valley 2015
Heritage Walking Tours 2015
Creative Snow Play Day 2014
Taste of the Valley 2015
SECTION 8: Festivals and Events
The Railway Station 25
Building, Yard and Signage
Barry’s Bay | Com b ermere | Wilno
2012–13
2013
2013
Heating system replaced
with propane furnace.
Replaced hardwood
flooring on ground floor.
Cooling system
replaced.
Building Insulation planned
for attic and basement wall
(Deferred by previous
Council. Also deferred an
energy audit that would
have provided a baseline).
2014
2015
General maintenance
(plumbing, electrical)
and changes to
address issues in
OHvation report.
Insulation project
deferred again.
Winter: Interior
improvements to Gallery
Walls (arts centre reserve
funds used), public
washroom decoration
(paint and floor covering).
Exterior: propane
tanks enclosed. Fall:
Exterior improvements
(eaves trough repairs,
paint entrance.)
Signage: Must be replaced.
SECTION 9: Building, Yard and Signage
The Railway Station 26
What's Down the Line?
Barry’s Bay | Com b ermere | Wilno
The following is an outline of our proposed programing and work plan for winter 2016
Preparatory Work
Visitor Information Centre
• Update MV Recreation Map
• MV Recreation Guide
(winter and summer)
• Weekly MV Information Booth at
Combermere Farmers’ Market
• Sport and recreation
equipment rental program
from the Railway Station
Art Centre
• Railway Station rebrand
• Develop “Friends of” organization
Signage
• Multi-use sandwich board
for daily events
Building and Yard
• Paint railway tracks along
walk way in station park
• Greening style benches
and bicycle racks
• Watertower and Railway
Station restoration plan
SECTION 10: What's Down the Line?
Festivals and Events
• Prep for:
Archeology Road Show
Canada Day Festivities
Madawaska Valley
Artisan Festival
Music on The Trail
Artists In The Park
Taste of Valley
There’s Art In Your Wood Pile
Heritage Walking Tour
Antiques Appraisal Day
Poetry Please
Culture + Community Phase II
Railway Museum/
Community Heritage
• Heritage Walk Plaques
• Station Master Interpretation
• Host an event at
Caboose in summer
• Archeology Time Line exhibition
• 2017 Canada 150 exhibits
Implementation Work
Madawaska Valley
Tourism and Marketing
Market Readiness
• MV Tourism Website
• Photography Bank
Direct Mail Lists
• Business to business: TMV
tourism business database
• Business to consumer: art and
tradeshow draws
to develop database
Products
• Recreational geology
• Shoreline project
• Heritage Walking Tours
(work with BIA)
• Animate recreation trails
• Poetry Please installation
and step 2
• Bicycle tours (see
above rental idea)
Buy In Advertising
• Faces campaign
Other
• C+C actions phase II
• Welcome Package
Visitor Information Centre
• Update info racks and
introduce a smart screen
info sharing system
Art Centre
• We are engaging with the
MV Library this winter to
co-present a program called
Telling Tales. This story telling
themed program will include:
an exhibition, three discussion
groups called Reading Between
the Lines, a series of workshops,
the Schools’ Out Program and
the Creative Snow Play Day.
Madawaska Valley
Tourism and Marketing
Market Readiness
• Customer service seminars for
all front line tourism operators
• Promote a common brand
between BIA, TMV and Greening
• Social Media plan
Staff Management
• Youth Intern—IT projects
(library, digital poster set up)
• Weekend staff
Building and Yard
• Second phone line
Festivals and Events
• National Novel Writing
Month in November
• Tree of Lights
• Telling Tales—Reading Between
The Lines discussion series
• Creative Snow Play Day
The Railway Station 27