handouts

 “Gamification…. A Way to Enhance Engagement at Your Show” Buffy Levy, Events Director, SmithBucklin (blevy@smithbucklin.com) June 3, 2015 gam·i·fi·ca·tion
ˌɡāmifəәˈkāSHəәn/
noun
the application of typical elements of game playing (e.g., point scoring, competition with others, rules of
play) to other areas of activity, typically as an online marketing technique to encourage engagement with
a product or service.
"gamification is exciting because it promises to make the hard stuff in life fun"
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Attractive to event organizers because it gets attendees to behave the way you want them to behave, see what you want them to see and take action where you want them to take action. A way to do make the games we are already doing (passport to prizes, scavenger hunts, etc) feel more innovative and exciting to attendees (and exhibitors). People like games because they aren’t just watching; they get to be part of something and get in on the action. How Do I Start? What’s the Process I Should Follow? •
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Determine your objectives! Don’t game to game – have a reason and a need for it. o Generate buzz, energy and vibrancy on the show floor and within the conference community overall o Promote a certain area on the show floor, perhaps one with a concern of less traffic o Encourage interaction between exhibitors and attendees o Encourage interaction between attendees and attendees o Enable meaningful networking and discussions o Help retention of educational content o Encourage attendees’ use social media activity around your event Work with your mobile app company to match the gaming functionality they offer that best meets your objectives. Don’t make the game too complicated – people won’t use it. Encourage folks to use it -­‐-­‐ participation is key! o Offer prizes o Use a leader board display winners o Display material on screens throughout the conference – top Tweets, top trends, most viewed exhibitor profile, highly rated session, post with most comments, etc. Measure your success and use the data to make improvements for next year. Resources www.livecube.co www.gamification.co/ www.crowdcompass.com For NAFEM example game: In the Apple Store or Google Play download: • The NAFEM Show 2015 (icon within the app is called “What’s Hot What’s Cold Game) Last Name: DEMO Badge Number: 491711 For IN10CT example game Copy and paste the following link into your mobile browser (case sensitive): crowd.cc/s/6OOU Once the app downloads and opens, type the following code into the search bar at the top of the screen (case sensitive): conference This will pull up the “IN10CT Annual Conference 2016” sample event. Tap the event to open. Login by opening the sidebar menu and tapping “Login”. Enter the following information: Email: gamification12345@gmail.com Registration Code: click12345 Once you’re logged in, tap the “Click” icon to explore the game. What is sustainability?
!  According to the EPA:
Sustainability is the ability to meet
the needs of the present without
compromising the ability of the
future generations to meet their
own needs.
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Use online ordering from Exhibitor
Service Manuals to reduce paper.
Produce signs and graphics are
printed on recyclable eco-board.
Reuse large banners – remove
reference to the year, Association
logo vs. Conference logo.
Capitalize on existing convention
center and hotel sustainability
programs.
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Reduce or eliminate quantity of printed
consumables on-site.
Utilize mobile app provided by most show
organizers that scans QR codes linking
exhibitor’s information
If you must print, use post‐consumer
recycled paper with vegetable‐ and soy‐based
inks on all printed materials.
Choose food that is regional & local –
domestic beer and wine
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Participate in donation programs to
contribute left over building
supplies, hands outs and food to
local community groups such as
schools, senior centers or Habitat for
Humanity.
Create a long-term strategy on how
to work vendors, suppliers, facilities
and organizers to achieve
sustainability goals.
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Green Meetings Industry Council (GMIC)
www.gmicglobal.org/
Convention Industry Council (CIC)
www.conventionindustry.org/standardspractices/APEXASTM.aspx
Freeman
www.freemanco.com/freemanco/ourservices/
freemanGreenSolutions.jsp