MCQUAID - MSP Digital

Increasing Campaign Fund Raising Results
MCQUAID
McQuaid Jesuit High School, is a collegiate preparatory school
for young men, located in Rochester, NY. Founded in 1954, the
school offers a variety of co-curricular and athletic programs to an
enrollment of approximately 900 young men in grades 7 through 12.
99% of McQuaid graduates immediately pursue further study at
the college and university level.
JESUIT
MCQUAID
1800 S. Clinton Ave.
Rochester, NY 14618
CHALLENGE
Increase participation and donation commitment for the annual
McQuaid Jesuit Fund Fall Campaign. The McQuaid Jesuit Fund
is a $1.5 million annual campaign that appeals to alumni, parents,
friends and foundations.
JESUIT
Mr. Adelmo L. Miguez ‘75
25041 SW 122 Court Ave.
Miami,
Aft FL 33032
8718 31 24
McQ Simba Soc
iety
SOLUTION
Presorted
Non-Profit Std.
U.S. Postage
PAID
Permit No. 59
Hudson MA
er my first yea
r at McQuaid
Jesuit as an inco
eighth grader,
my father gave
ming
me the choice
at McQuaid
of staying
or attending
FDFDFAAFDDDAFTATTADTATFTTFAADDAATDTTATTTAADAFFATFFDDAFDDDFTFDFDFT
the local pub
My
response was
lic school.
immediate. I
academics, I disc
had not just fou
overed a second
nd
home: a place
I would be cha
whe
llenged rigorou
sly with the help re
support of a lovi
ng family along
and
the way. My Mc
Jesuit experience
Quaid
s have made me
realize that the
reward I can rece
greatest
ive from my wor
k here is not so
what I get from
much
it, but what I bec
ome by it.
Christian Verghe
se ‘11
A.M.D.G.
McQ Simba Soc
iety
Replace a traditional letter and envelope appeal package with a graphic rich, theme segmented, personalized
format that resonated emotionally with recipients and generated increased enthusiasm for the campaign.
Overall creative and design work was a collaborative effort between McQuaid Jesuit and the MSP Digital
Solutions team.
The resulting mail piece combined imagery of McQuaid faculty and students, a personalized message from
a current student and the specific benefits contributions would make to the fund.
MSP Digital designed a colorful z-fold insert with a perforated reply panel, a cost-cut return envelope with
both pieces inserted into a #10 display window envelope. Recipients were also encouraged to donate
on-line if preferred. MSP Digital also provided all campaign data services – merge/purge, postal presorting,
NCOA and DPV requirements to achieve the lowest USPS rates possible.
www.mcquaid.org/giving
Help Form “Men for Others”
McQuaid Jesuit Fund Gift Designation Form:
RESULTS
For example, your gift of:
• Total Mailed – 8800
• Total Raised – $96,822
• Response Rate – 3.4%
26
• Average Gift Size – $343
$1,500
Enables one month of full tuition assistance to a
student in need.
$750
Provides two violins for the Chamber Orchestra.
$500
Supports JSEA Seminars in Ignatian Leadership for
two faculty members.
$250
Provides bus transportation for an away sports event.
$100
Covers the cost of a student retreat leader for Emmaus
or Kairos.
Mr. and Mrs. Joseph C. Guisto ‘90, please include this insert with your return
envelope. To save money on postage, go to www.mcquaid.org/giving
I would like my gift of
$_________ to support:
[ ] Tuition Aid
[ ] Faculty Enrichment
[ ] Campus Ministry/Service
[ ] Athletics
Dear Mr. and Mrs. Joseph C. Guisto ‘90,
Each year annual contributions to the McQuaid Jesuit Fund help to form Rochester’s young
Knights, like me, into “Men for Others” in the Jesuit tradition. Your generosity makes a very
real impact in our daily lives at school.
Gifts to the McQuaid Jesuit Fund enable Tuition Assistance and Faculty Enrichment Programs,
strengthen Fine Arts and Athletics and allow us to attend Kairos and Emmaus Retreats. These
programs would not be possible without loyal supporters like you.
[ ] Fine Arts
Please consider the many ways you can help support McQuaid Jesuit and make your gift or
pledge today.
[ ] Facilities
Thank you!
[ ] McQuaid Jesuit’s Greatest
Current Need
Christian Verghese ‘11
MCQUAID
1800 S. Clinton Ave.
Rochester, NY 14618
JESUIT
t as an incoming
at McQuaid Jesui
After my first year
choice of staying
father gave me the
eighth grader, my
public school.
local
the
ding
atten
at McQuaid or
not just found
had
I
immediate.
My response was
e: a place where
vered a second hom
disco
I
s,
emic
acad
with the help and
enged rigorously
I would be chall
My McQuaid
family along the way.
support of a loving
e that the greatest
realiz
me
made
have
Jesuit experiences
is not so much
here
work
my
ve from
reward I can recei
by it.
but what I become
‘11
what I get from it,
Christian Verghese
A.M.D.G.
• Response Rate Increased
11% over last year
• Cost/Dollar Raised – $.06
McQ Simba Society
65 Locust Avenue
New Canaan, CT 06840
203.594.7438
info@mspdigital.com
www.mspdigital.com
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