INTRODUCING THE FIRST KitchenAid Experience Store

 INTRODUCING THE FIRST KitchenAid Experience Store KitchenAid to open their first official store worldwide in London
For almost a century, KitchenAid has been at the forefront of innovation in the kitchen. In early September 2016, the makers of the iconic Artisan Stand Mixer will open their first Experience Store in the world in the heart of London’s West End on Wigmore Street. Stylishly arranged over two floors, the store promises to be the perfect environment to inspire kitchen designers, budding bakers and serious chefs alike. Not only will it display KitchenAid’s famous small appliances, but also the recently launched range of major appliances which offer a perfectly balanced mix of iconic design and professional performance. The space will have a fully functioning demonstration kitchen as well as a cookery school which will entertain a rolling schedule of events, offering customers the opportunity to experience the professional results KitchenAid appliances can produce. Events and cooking classes can be booked online at kitchenaid.co.uk and will be presented by KitchenAid alongside a range of industry specialists and specially chosen guest speakers. In addition to the demonstration kitchen, the store will also house a training facility which will host product specialists from retailers nationwide ensuring that UK customers are given the best, most informed service possible. A super-­sized version of the iconic KitchenAid Artisan Stand Mixer will take pride of place in the window of the Wigmore Street store and the full spectrum of colourways will be available to purchase. To coincide with the launch of the Experience Store and as part of KitchenAid’s ongoing commitment to their Serious About Food campaign, they will also be announcing the names and presenting the new UK based members to the Serious About Food Council in September. By bringing together the full range of KitchenAid small and large electrical appliances, along with a range of professional bakeware and accessories and also offering unmatched expertise all under one roof, the London Experience Store promises to be the ultimate destination for KitchenAid aficionados worldwide. For further information please contact Wild Card PR, kitchenaid@wildcard.co.uk or 020 7257 6470 www.kitchenaid.co.uk ABOUT KITCHENAID Since the introduction of its legendary stand mixer in 1919 and its first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete product line -­ from utensils to appliances large and small that offer professional performance and are designed for the passionate gourmet. The KitchenAid brand celebrated its 90th anniversary in 2009 and forms part of the Whirlpool Corporation. Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $20 billion in annual sales, 100,000 employees and 70 manufacturing and technology research centers throughout the world in 2014. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-­Air, Indesit, Hotpoint and other major brand names in more than 170 countries. Whirlpool Corp.’s European Operations Center is located in Comerio (VA), Italy. For further information on KitchenAid, please visit www.kitchenaid.eu. -­‐ ENDS -­‐