to view the 2016 Sponsorship Package

T H
A N N U A L
JULY 11,12,13
2014
SPONSORSHIP
OPPORTUNITIES
3 5
ENGAGEMENT
Now in its 35th year, the well-established and reputable
Tour de White Rock is an ideal event to showcase your
business. Not only does this event provide Business to
Business networking opportunities, it links your organization
to an exciting and dynamic cycling race that receives both
local and provincial media coverage. All components of
this sponsorship package can be customized to fit the
organization’s needs. Therefore, do not hesitate to express
interest at any level as almost any request can be made
possible through this exciting weekend.
“The Tour de White Rock is always a highlight on the BC racing
calendar for me, and with the fantastic crowds, volunteers, and
sponsors that came together for this year’s edition, it certainly
did not disappoint! It is always a rewarding experience to race
at home, especially in what is arguably the toughest road race
around, so it was a real honor to pull off a win! Thank you to
the people of White Rock for their hospitality and support in
hosting this race….and thank you to all the sponsors who help
grow and develop the sport by contributing to this race!”
JASMIN GLAESSER, winner of the 2011 Road Race
JULY 11,12,13
2014
MISSION
The Tour de White Rock promotes community spirit, volunteerism, cycling awareness, and supports local
business and tourism by putting on a world-class event that draws international riders to White Rock.
A PROUD, 35 YEAR LEGACY OF CYCLING EXCELLENCE
With over 5,000 spectators in attendance at each event
and over $100,000 in cash prizes for the cyclists who
participate to win, this is the cycling event to be at each
year. Professional Teams from all over North America are
in attendance. The accolade of some past attending riders
include, but not limited to the likes of: Tyler Farrar, Chris
Horner, Lance Armstrong, Svein Tuft, Brian Walton, Christian
Meier and Dominic Rowan on the men’s side and Olympic
riders Alison Sydor, Leslie Tomlinson and Erin Willock that
have attended the Pro women’s events.
From its humble beginnings in 1980 with the City’s first
bicycle race of 35 participants and 20 volunteers, the
Tour de White Rock has grown to an international
competition attracting 150 elite cyclists from around the
world and over 125 volunteers. The Tour de White Rock has
become a world-class event for professional cycling teams,
fans and the media.
As the final event in the BC Superweek cycling series, the
Tour de White Rock, along with the Tour de Delta, Giro di
Burnaby, UBC Grand Prix and Gastown Grand Prix is the
premier cycling event in Canada.
The City of White Rock co-sponsors and organizes the event including publicity, production, operation,
hospitality, volunteers, registration and evaluation.
3 5
T H
A N N U A L
3
THREE DAYS OF
EXCITING EVENTS!
Every year, during 3 days in July, the streets come alive with
the sounds of cheering and community spirit with the Tour
de White Rock. New in 2011, was the Amateur Hill Climb. This
inaugural event attracted local amateur athletes who wanted
to take a turn at climbing Buena Vista Ave just as the Pro’s
do it every year! We invite all amateur cyclists who wish
to participate in this exciting challenge to register beginning
in May 2014 through White Rock Leisure Services.
Call 604-541-2199 to register.
JULY 11,12,13
2014
GRUELING CHALLENGE:
HILL CLIMB
The Hill Climb is an exciting dash to the top of Buena Vista
Avenue in the heart of White Rock. This grueling climb takes
brute power and strength to successfully conquer the steep
700-metre ascent. Lined with cheering spectators and
gorgeous views of Semiahmoo Bay in the background, it is
the perfect setting to lead the weekend’s festivities.
CROWD FAVORITE:
A TEST OF ENDURANCE:
CRITERIUM
ROAD RACE
The Criterium is a speed race on a short circuit with the city
streets closed to traffic. Racers reach speeds of up to 70 km/
hr as they race on a circuit. This event is a crowd-favorite
as the racers take the turns at high-speed and the constant
sprinting whips the crowd into a frenzy as riders compete for
cash prizes known as lap primes (pronounced “preems”).
The Tour de White Rock Road Race is one of the most
prestigious and historic races in North America. This
race is a grueling 130 km test of endurance and attrition.
Semiahmoo Bay and Mount Baker provide picturesque
backdrops as spectators line the waterfront or watch the
action from restaurants along Marine Drive.
“Tour de White Rock was the first race I ever competed in, in my life. It
holds a special place in my cycling past. There is nothing better than to
race with the best riders in North America on your own home turf and
give back to your family and friends with the enormous support they gave
me over the years. Winning White Rock was a way to repay my family and
friends. A non-confident, timid young junior getting dropped right off the
line in 1983, to an Olympic Medal. Without White Rock, none of this would
have happened!”
BRIAN WALTON, 6-time Tour de White Rock Winner & Olympic Medalist
SVEIN TUFT, Pro Men’s Road Race & Criterium Winner 2010
3 5
T H
A N N U A L
P L A T I N U M
SPONSOR BANNERS:
ADVERTISING EXPOSURE:
»» Up to 4 – 3 x 8 ft. corporate banners*
on display for all 3 days of events,
including volunteer banquet
( *sponsor to provide; banners must
have grommets.)
»» Stage banner * ( *sponsor to provide;
banners must have grommets.)
»» Corporate logo on “streetscape
banner” across Johnston Rd.
»» Corporate logo on start/finish banner
»» Corporate logo on stage backdrop
»» Corporate logo on event poster and
handbills (250 distributed to local
businesses and Pacific Northwest
Bike Shops)
»» Corporate name on BC Superweek
poster (250 distributed to local
businesses and Pacific Northwest
Bike Shops)
»» Corporate logo and message on
racers program (2,500 produced)
»» Corporate logo in White Rock’s
2014 Summer Leisure Guide
(31,000 distributed)
»» Corporate logo and URL on event
website, www.tourdewhiterock.ca
»» Corporate logo in newspaper ads
and post race acknowledgement
JULY 11,12,13
2014
E V E NT TITLE S P O N SO RS H I P — $1 0,0 0 0
»» Corporate logo and name listed
on City of White Rock website,
www.whiterockcity.ca
»» Corporate video on event website
»» Corporate acknowledgement on
social networking sites
»» Corporate name on all media
releases and communications
distributed to the public
»» Public address announcements
during race commentary,
VIP Reception and Volunteer
Banquet (sponsor to provide
key corporate messages)
CLOTHING:
AWARD CEREMONY:
»» Corporate logo centered on all
winners jerseys
»» Corporate logo on event T-shirts
(500 produced)
»» 10 event T-shirts provided to sponsor
prior to event weekend
»» Sponsor provided an exclusive one
of a kind winner’s jersey
»» Sponsor to present winner’s jerseys
at podium for selected event
»» Stage presence at all awards
ceremonies
EXPOSITION:
»» On-site promotional display space
is available during the Criterium
and Road Race (sponsor to provide
booth/tent)
3 5
T H
OTHER:
»» Corporate name associated with
crowd prime (*a prime, pronounced
“preem”, is money collected from the
crowd during Pro Men and Women’s
races. The collected funds are then
presented to the race winner)
»» 4 invitations to the VIP Reception
during Sunday’s Road Race
»» Thank you letter and certificate from
the Mayor’s office
A N N U A L
G O L D
Title Sponsorship
for the HILL CLIMB
Friday July 11, 2014
Title Sponsorship
for the CRITERIUM
Saturday July 12, 2014
»» Up to 3 – 3 x 8 ft. corporate banners*
on display for all 3 days of events
including volunteer banquet
( *sponsor to provide; banners must
have grommets.)
»» Stage banner * ( *sponsor to provide;
banner must have grommets.)
»» Corporate name on “streetscape
banner” across Johnston Rd.
OR
ADVERTISING EXPOSURE:
OR
Title Sponsorship
for the ROAD RACE
Sunday July 13, 2014
JULY 11,12,13
2014
SPONSOR BANNERS:
»» Corporate logo on event poster and
handbills (250 distributed to local
businesses and Pacific Northwest
Bike Shops)
»» Corporate logo on racers program
(2,500 produced)
TITLE SPONSORSHIP — $4,500
»» Corporate logo in White Rock’s
2014 Summer Leisure Guide
(31,000 distributed)
»» Corporate logo and URL on event
website, www.tourdewhiterock.ca
»» Corporate logo in newspaper ad’s
and post race acknowledgement
»» Corporate logo and name listed
on City of White Rock website,
www.whiterockcity.ca
»» Corporate acknowledgement on
social networking sites
»» Public address announcements
during race commentary, VIP
Reception and Volunteer Banquet
( sponsor to provide key corporate
messages)
CLOTHING:
OTHER:
»» 2” x 2” logo on all winner’s jerseys
»» Corporate logo on event T-shirts
(500 produced)
»» 5 event T-shirts provided to company
staff prior to event weekend
»» Corporate name associated with
crowd prime (*a prime, pronounced
“preem”, is money collected from the
crowd during Pro Men and Women’s
races. The collected funds are then
presented to the race winner )
»» 4 invitations to the VIP Reception
during Sunday’s Road Race
»» Thank you letter and certificate from
the Mayor’s office
EXPOSITION:
»» On-site promotional display space
is available during the Criterium
and Road Race (sponsor to provide
booth/tent )
AWARD CEREMONY:
»» Sponsor to present winner’s jerseys
at podium for selected event
3 5
T H
A N N U A L
S I L V E R
SPONSOR BANNERS:
ADVERTISING EXPOSURE:
»» Up to 2 – 3 x 8 ft. corporate banners*
on display for all 3 days of events
( *sponsor to provide; banners must
have grommets.)
»» Corporate logo on event poster and
handbills (250 distributed to local
businesses and Pacific Northwest
Bike Shops)
»» Corporate logo on racers program
(2,500 produced)
»» Corporate logo and URL on event
website, www.tourdewhiterock.ca
»» Corporate logo in newspaper ad’s
and post race acknowledgement
»» Public address announcements
during race commentary (sponsor to
provide key corporate messages)
JULY 11,12,13
2014
SPONSORSHIP — $2,500
CLOTHING:
OTHER:
»» Corporate logo on event T-shirts
(500 produced)
»» 3 event T-shirts provided to sponsor
prior to event weekend
»» Corporate name associated with
crowd prime (*a prime, pronounced
“preem”, is money collected from the
crowd during Pro Men and Women’s
races. The collected funds are then
presented to the race winner)
»» 3 invitations to the VIP Reception
during Sunday’s Road Race
»» Thank you letter and certificate from
the Mayor’s office
EXPOSITION:
»» On-site promotional display space
is available during the Criterium
and Road Race (sponsor to provide
booth/tent)
3 5
T H
A N N U A L
B R O N Z E
SPONSOR BANNERS:
CLOTHING:
»» One, 3 x 8 ft. corporate banner*
on display for all 3 days of events
( sponsor to provide). *Banners must
have grommets .
»» Corporate logo on event T-shirts
(500 produced)
»» 2 event T-shirts provided to sponsor
prior to event weekend
ADVERTISING EXPOSURE:
EXPOSITION:
»» Corporate logo on Event poster and
handbills (250 distributed to local
businesses and Pacific Northwest
Bike Shops)
»» Corporate logo on racers program
»» Corporate logo and URL on event
website, www.tourdewhiterock.ca
»» Corporate name in newspaper ad’s
and post race acknowledgement
»» Public address announcements
during race commentary (sponsor to
provide key corporate messages)
»» On-site promotional display space
is available during the Criterium
and Road Race (sponsor to provide
booth / tent)
JULY 11,12,13
2014
OTHER:
»» 2 invitations to the VIP Reception
during Sunday’s Road Race
»» Thank you letter and certificate from
the Mayor’s office
SPONSORSHIP — $800
M O R E W AY S T O D O N AT E
CORPORATE VIP AREA
TOUR DE WHITE ROCK
SUPPORTER — UNDER $800
We would be happy to discuss with you further how you could
have your own corporate VIP reception at the event to entertain
clients and staff during the Tour de White Rock. We are able to
provide customized options for you
and your business.
Our Tour de White Rock supporter’s provide an in-kind or
financial contribution under $800 and are recognized in the
Peach Arch News in our post race acknowledgment piece.
EXPO BOOTH — $350
FRIENDS OF THE TOUR DE WHITE ROCK —
CONTRIBUTION OF CHOICE
The exposition area will allow your business to showcase
their products and services to the event’s diverse group
of spectators. You will be provided with a 10’x10’ space
to put up a tent, table & chair(s) and other exhibition
related materials.
Friends of the Tour de White Rock are those individuals who
wish to support the event with a contribution of their choice.
A tax receipt will be issued.
*IN - KIND PRODUCTS & SERVICES ARE ALWAYS WELCOME .
3 5
T H
A N N U A L
The event will be included in all advertising, promotion and
news that is related to BC Superweek. There will be local and
provincial media coverage as well as national and international
coverage in all cycling related multimedia sites.
NEWSPAPERS:
Vancouver Sun, The Province, Peace Arch News, Surrey NOW,
Delta Leader, Langley Times, Georgia Straight
MAGAZINES:
The Bicycle Paper, Canadian Cycling Magazine,
Discover Guide, City of White Rock Leisure Guide, Velo News,
White Rock /South Surrey Visitor’s Guide
JULY 11,12,13
2014
HILL CLIMB
CRITERIUM
ROAD RACE
Women’s
Men’s
Women’s
Men’s
Women’s
Men’s
2 0 1 1
R A C E
1 Place
1st Place
1st Place
1st Place
1st Place
1st Place
Laura McBrown
Will Routley
Karlee Gendron
Justin Kerr
Jasmin Glaesser
Tim Abercrombie
st
2 0 1 2
HILL CLIMB
CRITERIUM
ROAD RACE
Women’s
Men’s
Women’s
Men’s
Women’s
Men’s
1 Place
1st Place
1st Place
1st Place
1st Place
1st Place
st
2 0 1 3
HILL CLIMB
CRITERIUM
ROAD RACE
Women’s
Men’s
Women’s
Men’s
Women’s
Men’s
1 Place
1st Place
1st Place
1st Place
1st Place
1st Place
st
R A C E
R E S U L T S
R E S U L T S
Carrie Cartmill
Florenz Knauer
Christie Rae-Shaw
Svein Tuft
Kristine Brynjolfson
Christian Meier
R A C E
Team: Local Ride Racing
Team: Spider Tech
Team: Red Truck
Team: Team: H&R Block
Team: Local Ride Racing
Team: Garneau Evolution
Stevens Racing p/b The Cyclery
Team Baier Lanshut
Exergy Twenty12
Green Edge
Trek Red Truck p/b Mosaic Homes
Green Edge
R E S U L T S
Lex Albrecht
Brandon Etzl
Devon Gorry
Tim Gebauer
Kathryn Donovan
Zachary Bell
Now & Novartis for MS
Jet Fuel Coffee / Norco Bicycles
Now & Novartis for MS
National Team Germany
Now & Novartis for MS
Champion System
* There have been two 6 time winners of the Men’s Road Race…Brian Walton & Paul Tettamanti
* In 2006, Alexandra Wrubleski of Team H&R Block, won all three events – Hill Climb, Criterium and
Road Race, including the time trial.
3 5
T H
A N N U A L
3 5
T H
A N N U A L
FOR MORE INFORMATION,
PLEASE CONTACT:
John Stech / Race Director
E : jstech@whiterockcity.ca T: 604-541-2164
Amy Baumann / Race Organizer
E : abaumann@whiterockcity.ca T: 604-541-2252
TourDeWhiteRock.ca
PHOTO CREDITS: GREG DESCANTES