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Allergy & Asthma Network
Mothers of Asthmatics
2751 Prosperity Avenue, Suite 150
Fairfax, Virginia 22031
800.878.4403 • breatherville.org
AANMA is a 501(c)(3) tax-exempt nonprofit organization.
Your donation is tax deductible to the extent of the law.
General Advertising Information
All advertiser-supplied materials are presumed to be correct and in accordance
with stated requirements. All requested changes or alterations to materials
supplied to Allergy & Asthma Today by an advertiser must be in writing and
done so in accordance with the materials closing dates. All materials received
or altered after the appropriate materials closing date will be subject to late
handling charges. Publisher will not be held liable for printing complications
that may arise due to receipt of nonconforming materials.
Advertising Criteria
AANMA - Celebrating 20 Years!
Allergy & Asthma Today magazine is the official publication of AANMA.
AANMA is committed to providing its members with truthful and scientifically
supportable advertising, information and editorial content. To that end, advertising must adhere to the following criteria:
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Allergy & Asthma Network Mothers of Asthmatics (AANMA) is
the leading nonprofit organization dedicated to eliminating suffering and death due to asthma, allergies, and related conditions.
Nancy Sander founded the organization in 1985 after years spent
struggling to manage her daughter’s severe allergies and asthma.
AANMA’s core areas of expertise are education, advocacy and
community outreach.
Advertised products must make no written or visually implied health
claims that cannot be scientifically substantiated.
l We do not accept advertising for any therapies that do not have scientific evidence supporting claims made or implied.
l All advertising is subject to preapproval by AANMA, the Allergy & Asthma Today review board and/or medical advisory board.
Allergy & Asthma Today and AANMA make no claims or endorsements about
products, services, or therapies advertised and encourage readers to contact
advertisers to ask questions about products and services offered.
Contact Information
James Byles
Advertising Director
Allergy & Asthma Today
3701 Chesapeake Street, NW
Suite 200
Washington, DC 20016
Phone: 202.244.4131
Fax: 202.318.7653
james@bylesandassociates.com
Handling and Disposition of Advertising Materials
Education: AANMA’s flagship publications – Allergy & Asthma
Today magazine and The MA Report newsletter – and Web site
(breatherville.org) are consumer lifelines to medical news and
healthy living.
Advocacy: 2004 highlights include lifesaving federal and state
legislation on behalf of students with asthma and anaphylaxis,
exposure of unregulated asthma and COPD medications, and
groundbreaking Medicaid patient/provider research.
Outreach: AANMA reaches new communities every year. Our
annual Asthma Awareness Day Capitol Hill highlights critical
issues that need national attention. Nurse Christy, AANMA’s nurse
educator, responds to patient concerns by phone and e-mail.
AANMA’s Hispanic Outreach Program includes Spanish-language
materials and a volunteer network. And thousands of other
volunteers take AANMA to local neighborhoods.
All advertising materials should be shipped securely packed and identified as
to issue(s) of insertion, advertiser, agency of record and any special instructions. Materials received for insertion will not be released until after publication of issue. Requests for return of materials must be done in writing. Please
allow 48 hours for processing. Publisher will otherwise keep all materials on
hand for one full year following original date of insertion. All materials are
destroyed one year after last insertion.
Production Charges
Editorial changes, typesetting, conversion, composition, artwork, color separations, digital file output, reverses and strip-ins will be done at request and
charged back to the client. This includes supplied advertising that has to be
resized to meet our specifications.
A D V E RT I S E R ’ S M E D I A K I T
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Advertisement Sizes
Full Page
7.000” x 9.375”
Full Bleed
8.250” x 10.750”
Trim
8.000” x 10.500”
2/3 Page Vertical
4.500” x 9.375”
1/2 Page Horizontal
7.000” x 4.625”
1/3 Page Horizontal
7.000” x 3.000”
1/3 Page Vertical
2.125” x 9.375”
1/3 Page Square
4.500” x 4.500”
1/6 Page Horizontal
2.125“ x 4.500”
1/2 Page Vertical
3.375” x 9.375”
Connections
1 Box
2.187” x .625”*
2 Boxes
2.187” x 2.235”
*Space represents area for logo only. Web address typeset on premises.
Design Specifications and
Digital Requirements
Editorial Mission
Allergy & Asthma Today helps consumers create a
healthier tomorrow with timely, practical and medically accurate strategies to overcome, not just cope
with, asthma and allergies. We offer consumerfriendly resources and advice to help families make
informed decisions.
If supplying ad as a FreeHand or Illustrator EPS file,
all images should be embedded and fonts converted to outline.
If supplying files in Quark, PageMaker, or InDesign,
all fonts, logos, and graphics should be included
on disk.
Editor in Chief
Four-color ads must have all images converted to
CMYK. RGB and Pantone spot colors are not
acceptable. Required Velox linescreen should be at
133. Live matter should be .25" from trim.
Nancy Sander, president and founder of AANMA, is
editor in chief of Allergy & Asthma Today magazine.
Ms. Sander is a prolific writer of asthma and allergy
publications, children’s books and videos. She is a
frequent speaker at conferences nationwide and
testifies at the national and state level on patient
rights to safe, reliable medications and health care.
TIF and JPG files are acceptable. Must be saved at
300 dpi resolution, CMYK, at 100%. Bleeds should
be included.
Ms. Sander also participates on asthma- and allergyrelated committees, boards and government
panels, including
All photos/halftone images must be at least 300 dpi
and sized at 100% for best printing results.
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PDF files are also acceptable. You will receive a separate Acrobat distiller job option file to forward to
your advertising designers. This file should be
placed in the Acrobat Distiller "settings" folder.
When making the PDF, select the "print
Omni.joboptions" setting. This will make the PDF a
high-resolution, CMYK file that can be placed in the
magazine. Once this is completed, e-mail PDF files to
Lynnes@omnistudio.com.
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Advertiser-supplied disks must be accompanied by
a color-accurate proof with specs and must include
full program identification, all related screen and
printer fonts, documents and encapsulated files
(floppy, zip and CD). Disks must include only advertisement-related materials.
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American Academy of Allergy, Asthma &
Immunology; Assessment of Ozone-Depleting Agents Committee and Lay Charitable
Organizations Committee
American College of Allergy, Asthma &
Immunology; Public Relations Committee
Medicaid Quality Improvement
National Institutes of Health; National
Heart, Lung, and Blood Institute; National
Asthma Education and Prevention Program
Coordinating Committee
Patient Access to Specialty Care Coalition
U.S. Environmental Protection Agency,
Indoor Air Quality Partners
U.S. Food and Drug Administration, Allergenic Products Advisory Committee
Editorial Staff
AANMA’s talented columnists work with our members and experts in the field to develop content
that meets consumer needs. AANMA Medical Editors – a panel of highly qualified asthma and allergy medical professionals and consumer advocates –
ensure all content is medically accurate and relevant to our core audience.
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A L L E R G Y & A S T H M A T O D AY
A D V E RT I S E R ’ S M E D I A K I T
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Advertising Calendar and Rates
Key Differentiators
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Departments
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Features
Strategies for healthy living
AANMA Challenge
Tips for patients and healthcare providers on
how to “live smarter, not harder”
News2Use
Recent asthma and allergy research
Nurse Christy
Answers to medical questions from readers
Para Respirar Mejor
Spanish-language articles (part of AANMA’s
Hispanic Outreach Program)
Advocates In Action
Local, state and national advocacy successes
All In Good Taste
Food allergy research, tips and recipes
The Buzz From Brooke
Allergy and asthma product reviews
NEW!
Federal Page
Updates on government health
initiatives and regulations
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Allergy & Asthma Today is the only consumer
allergy and asthma magazine that is owned
and operated by a nonprofit organization.
100% of our readership is prequalified.
Readers benefit from AANMA’s unique suite
of integrated and cross-promoted tools: the
award-winning breatherville.org Web site,
Allergy & Asthma Today magazine, The MA
Report newsletter, other educational
resources, and community outreach services.
AANMA speaks for patients and their families on Capitol Hill and is called upon to
advise members of Congress on health issues.
AANMA’s unparalleled track record of success for patients and their families has
earned 34 prestigious medical and consumer education recognition awards from
organizations such as
- American Academy of Allergy, Asthma &
Immunology
- American Academy of Family Physicians
- American College of Allergy, Asthma &
Immunology
- American Respiratory Care Foundation
- Association of Allergists and Immunologists of India
- National Association of School Nurses
- National Institute of Allergy and Infectious Diseases
- U.S. Department of Health and Human
Services, National Institutes of Health
- U.S. Environmental Protection Agency
AANMA’s partnerships in the medical, government and pharmaceutical communities
ensure patients receive reliable and up-todate information that positively influences
their beliefs, behaviors and outcomes.
Allergy & Asthma Today offers targeted and
affordable access to consumers in the asthma and
allergy fields.
Circulation 100,000 +
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40%
50%
8%
2%
Families
Professional
Members
School Nurses
AANMA
Community Volunteers
A L L E R G Y & A S T H M A T O D AY
2005 Advertising and Publication Calendar
Issue
Ad Close Date
Ad Materials Due Date
Publication Date
Winter 2005
November 2, 2004
December 3, 2004
January 20, 2005
Spring 2005
February 4, 2005
March 16, 2005
April 20, 2005
May 4, 2005
May 16, 2005
July 20, 2005
August 4, 2005
August 16, 2005
October 20, 2005
Summer 2005
Fall 2005
2005 Advertising Rates
Please note: All rates are NET to AANMA and do not include any additional agency fees.
Rates are subject to change.
4 Color
1x Insertion
2x Insertion
3x Insertion
4x Insertion
1 Page
$5,500
$5,225
$5,198
$5,143
2/3 Page
$3,850
$3,658
$3,638
$3,600
1/2 Page
$3,300
$3,135
$3,119
$3,086
1/3 Page
$2,200
$2,090
$2,079
$2,057
1/6 Page
$1,100
$1,045
$1,040
$1,029
1x Insertion
2x Insertion
3x Insertion
4x Insertion
1 Page
$3,850
$3,658
$3,638
$3,600
2/3 Page
$2,695
$2,560
$2,547
$2,520
1/2 Page
$2,310
$2,195
$2,183
$2,160
1/3 Page
$1,540
$1,463
$1,455
$1,440
1/6 Page
$770
$732
$728
$720
Special
1x Insertion
2x Insertion
3x Insertion
4x Insertion
Cover 2
$6,575
$6,246
$6,214
$6,175
Cover 3
$5,970
$5,672
$5,642
$5,605
Cover 4
$6,483
$6,160
$6,127
$6,087
AANMA Challenge
$6,483
$6,160
$6,127
$6,087
Connections (1 box)
$600
$570
$530
$500
B&W
Contact Information
For questions regarding
2005 special inserts or
placements and any other
information, contact:
James Byles
Advertising Director
Allergy & Asthma Today
3701 Chesapeake Street, NW
Suite 200
Washington, DC 20016
Phone: 202.244.4131
Fax: 202.318.7653
james@bylesandassociates.com
Conference Bonus Distributions
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American Academy of Allergy, Asthma & Immunology (AAAAI), March 2005
Asthma Awareness Day Capitol Hill 2005, May 2005
National Association of School Nurses (NASN), July 2005
Association of Asthma Educators (AAE), July 2005
National Conference of State Legislators (NCSL), August 2005
American College of Allergy, Asthma & Immunology (ACAAI), November 2005
American Association for Respiratory Care (AARC), December 2005
A D V E RT I S E R ’ S M E D I A K I T
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Allergy & Asthma Network
Mothers of Asthmatics
2751 Prosperity Avenue, Suite 150
Fairfax, Virginia 22031
800.878.4403 • breatherville.org
AANMA is a 501(c)(3) tax-exempt nonprofit organization.
Your donation is tax deductible to the extent of the law.