Sunset Hacienda Tres Rios

Sunset Hacienda
Tres Rios
The first hotel at the
Tres Rios Spa & Resort
Concept & Creative Brief
February 8, 2006
mexican
luxurious
“expensive”
relaxed
solid
contntemporary
high-end
cultural
pampering
traditions
serenity
spacious
homey
elegant
permanent
T
his resort will be the fourth member of the Sunset
vacation club family located on the Maya Riviera. This
resort offers a unique combination of location, natural
resources, experience offerings, and services to the client. It
will communicate Mexico, High-end Elegance, and Family.
Location
It is located in between tropical
forest and beach, deep in the
heart of the Mayan culture on the
Maya Riviera, not far from Playa
del Carmen. This offers the client
the opportunity to enjoy the peace
and quiet of the resort, yet access
exciting nightlife and restaurants.
Natural Resources
The Tres Rios, or Three Rivers,
refer to the natural fresh water
springs that run from three of the
many cenotes on the property. The
“backyard” of the property is a 128
hectare nature park, complete with
hiking trails, kayaks, bicycles and
snorkeling. Just off the beach lies
the second-largest reef system in
the world, full of stunning marine
life. The property also boasts its
own Eco-reserve, a place that
will not be developed to insure a
balance of human enjoyment and
nature survival. Surrounded by
forest, cenotes, white sand beach,
sparkling ocean and reef, it is
here that one can find peace and
tranquility, action and adventure.
Experiences & Services
Tres Rios Resort is a place where
families come together to build
experiences together. The resort
offers many experiences in one
place—relaxation and meditation
through its spa services and natural
setting, adventure and physical
experiences with its eco-park
and beach activities, nightlife
and entertainment through the
resorts activities staff as well
as nearby Playa del Carmen.
Concept Overview
The ambiance of this project will
be that of a gracious Don and Doña
welcoming their guests to their
elegant, comfortable and pampering
estate. People will be encouraged to
spend time with their loved ones yet
able to find the peace that staying
outside of the city offers. The style
of the hotel will be contemporary
Mexican with strong touches of
Mexican culture from all of its
historical past, with an emphasis
on the welcoming and elegant
details that Mexican hospitality
and haciendas can add. It will be a
“casa Mexicana contemporanea con
rincones de Mexicanidad clásica.”
`
Mexico
The project will show a
contemporary Mexico with
strong touches of Mexico’s rich
cultural past. It will not reinforce
stereotypical images of Mexico
(Sarapes, Burros, Sombreros) but
will present an updated and truer
idea of what Mexico is today. It
is contemporary, gracious, and
elegant. Yet it also has a rich
cultural past, full of traditions,
symbols and images derived from
its native Pre-Hispanic cultures,
the Spanish colonial influence, and
its Mestizo and Criollo cultures.
The Sunset Hacienda Tres Rios
will not attempt to copy historical
references, but will use them as
inspiration to create a smooth
blend of what Mexico is today
and what Mexico has been in the
past. While Hacienda-inspired
elements will be the main highlight
of the project, the other cultural
elements derived from all time
periods can be incorporated as
well. The project will feel like a
house, including artwork from
contemporary Mexican artists
on the walls and on display.
High-End Elegance
The Sunset Hacienda Tres Rios
needs to create an ambiance of
luxury and elegance. It will be a
place our clients aspire to own. It
needs to be grander than where
they live so that when they come,
they feel they are in another place,
a gracious place where they are
pampered. To look luxurious
does not mean we have to build
luxury. It only needs to convey a
high-end feel. The look is refined,
inviting and truly Mexican.
Family
Our target audience is Families.
Sunset Hacienda Tres Rios will
provide families an oasis where
they can spend time together in
surroundings that encourage time
spent together, yet with enough
variety that everyone is satisfied.
Our clients are owners and
therefore will feel ownership of
the property. The project needs to
reinforce that feeling of personal
ownership. It will feel like their
own second home, though shared
with other families, it will be
a second home full of family
friends and others on the same
quest of quality vacation time.
American and Canadian Families
They have come to see Mexico
yet have an appreciation for
an authentic experience.
Mexican Families
They would like to stay at classic
hotels like El Camino Real.