annual report 2010
Transcription
annual report 2010
annual report 2010 2 contents... 04 Prime Ministers message 05 Executive Summary 06 Introduction 07 Research 07 Putting a team together 09 This is what took place... 12 Governance 13 Financials 15 Marketing 16 PR / media coverage 20 The social return: measuring impact 21 Testimonials 24 Thank you 3 4 5 executive summary National Sewa Day is a social action initiative, which took place on Sunday, 21st November 2010. In the ancient Indian language of Sanskrit, the concept of giving was denoted by the term ‘sewa’. The term invokes a spirit of community & selfless service for a just and fair society. The social action day recognised the need for local communities to take the responsibility for overcoming the challenges of disadvantage & deprivation by harnessing resources and talents that exist within them. Over 50 organisations came together to deliver approx. 130 projects, which met at least one of three criteria: • To help relieve hardship & poverty • To promote environmental conservation • To bring a little joy As a result over 5,000 individuals took part on National Sewa Day; all committed to making Britain a better place. Sewa UK is a registered charity in England & Wales and is the main coordinating body for National Sewa Day. 6 introduction On 14th January 2010, an interesting community-wide project came into being; it was the launch of a new social action initiative called National Sewa Day. In front of an audience of 350 community leaders, and grassroots campaigners, the organisers explained their motives and sought support for their idea. Over 25 organisations, small & large groups of all types pledged to organise events for their memberships. Over the course of the year, over 100 groups committed to the project, which has ultimately resulted in approx 50 groups organising over 130 projects across the country, which has attracted about 5,000 volunteers. For our first year, we received endorsements from pop-stars, actors, politicians, and business leaders, including: • Rt. Hon. David Cameron MP – Prime Minister of the UK • Rt. Hon. Tony Blair – former Prime Minister • Boris Johnson – Mayor of London In addition, an Early Day Motion was tabled in the House of Commons stating: “That this House congratulates all participants involved in organising the first National Sewa Day on 21 November 2010 as a cross-community, multi-faith initiative for social action to tackle hardship and conserve the environment; and pays tribute to Britain’s Hindu, Sikh, Buddhist and Jain communities for leading by the power of their example in a practical way to benefit their fellow citizens.” Our marketing strategy relied on the use of social media tools such as Facebook, Twitter, and Youtube, which supported our website. Our Facebook fan page has a membership of nearly 500 people, demonstrating the interest from an online community. 7 research Prior to launching the concept, the organisers met with key persons from corporate organisations and other social action initiatives to improve their understanding of how to implement their idea. Notable for their advice were Barclays Plc, Deutsche Bank, Barclays Capital, East London Business Alliance. Further research was conducted on the manner in which Make A Difference Day, Habitat for Humanity, and Mitzvah Day are organised. In 2010, both, Mitzvah Day and National Sewa Day took place on the same day, resulting in over 20,000 people taking part in social action projects on the same day. putting together a team Our team comprised volunteers with diverse backgrounds who came together to deliver National Sewa Day, all on an unpaid basis. The team comprised: Community outreach Harsh Shah – Optometrist Vandana Joshi – Solicitor Nrupesh Jhalla – IT Manager Anand Vyas - Optometrist Marketing & PR Sanjay Mistry – PR Director Sukhwinder Parmar – Event Manager Poonam Agarwal – Event Manager Fundraising Arup Ganguly – Investment Banker Vikas Pota – Corporate Affairs Director IT & Administration Kartik Dave – IT Manager Nisha Patel – Linguist & Sign Language Specialist Amar Purohit – Actuary Namrata Mankad – Teacher Arshna Sanghrajka – Pharmacist 8 9 this is what took place... Project title Brahmin Society North London Entertaining the elderly Art of Living Foundation, Croydon Feed hungry & homeless people Bristol Hindu Youth Forum, Bristol Feed hungry & homeless people Art of Living Foundation, Croydon Entertain sick children Chinmaya Mission, London Caring for the environment Art of Living Foundation, Croydon Gift a sight City Hindus Network, London Caring for the environment Art of Living Foundation, Croydon Caring for the environment City Hindus Network, London Feed hungry & homeless people Art of Living Foundation, Ilford Gift a sight City Hindus Network, London Feed hungry & homeless people Art of Living Foundation, Kingston Upon Thames Caring for the environment City Sikhs Network, London Feed hungry & homeless people Art of Living Foundation, Leicester Entertaining the elderly Deloitte Hindu Network Feed hungry & homeless people Art of Living Foundation, London Cuddly bear donation Edinburgh Hindu Mandir, Edinburgh Caring for the environment Art of Living Foundation, Wembley Toy collection Ernst & Young Hindu Association Feed hungry & homeless people Ashiana, Harrow Entertaining the elderly Asian Foundation for Help, London Gaura International, London Collection for the homeless Entertaining the elderly Atmavignan Dada Bhagwan Foundation, London Gaura International, London Collection for the homeless Entertaining the elderly & disabled Gaura International, London Collection for the homeless BAPS, Neasden Health screening programme Gaura International, London Entertaining the elderly & disabled Bharat Hindu Samaj, Peterborough Feed hungry & homeless people Caring for the environment Brahma Kumaris, Balham Body & mind healing Hertsmere Indian Community Association, Borehmawood Brahma Kumaris, Birmingham Body & mind healing Highways Agency, Birmingham Gift a sight Brahma Kumaris, Ireland Body & mind healing Caring for the environment Brahma Kumaris, Leicester Entertaining the elderly Hindu Sevika Samiti, Birmingham Brahma Kumaris, London Body & mind healing Hindu Sevika Samiti, Birmingham Collection for the homeless Brahma Kumaris, London Body & mind healing Brahma Kumaris, London Body & mind healing Hindu Sevika Samiti, Edgware Caring for the environment Brahma Kumaris, London Body & mind healing Brahma Kumaris, London Body & mind healing Hindu Sevika Samiti, Finchley Entertaining the elderly & disabled Brahma Kumaris, Willesden Body & mind healing Hindu Sevika Samiti, Kenton Book collection Brahma Kumaris, Wembley Entertaining the elderly Hindu Sevika Samiti, South Harrow Caring for the elderly Brahma Kumaris, Wembley Entertaining the elderly Hindu Sevika Samiti, Wembley Caring for the environment Brahmbandhu Society UK Entertaining the sick Organisation Name Age Concern, Harrow 10 Hindu Swayamsevak Sangh, Birmingham Caring for the environment Namdhari Sikh Sangat, Forest Gate Feed hungry & homeless people Hindu Swayamsevak Sangh, Finchley Caring for the elderly Namdhari Sikh Sangat, Southall Entertaining the elderly Hindu Swayamsevak Sangh, Kenton Caring for the environment National Blood Service, Ruislip Blood collection Hindu Swayamsevak Sangh, Kenya Caring for the environment National Hindu Students Forum , Bristol Feed hungry & homeless people Hindu Swayamsevak Sangh, Leeds Caring for the disabled National Hindu Students Forum, Birmingham Entertaining the elderly Hindu Swayamsevak Sangh, Northampton Caring for the environment National Hindu Students Forum, Bradford Feed hungry & homeless people Hindu Swayamsevak Sangh, Nottingham Volunteering at local temple National Hindu Students Forum, Bradford Caring for the environment Hindu Swayamsevak Sangh, Oldham Volunteering at local temple National Hindu Students Forum, Leicester Caring for the environment Hindu Swayamsevak Sangh, Reading Caring for the environment National Hindu Students Forum, Manchester Painting and decorating a homeless shelter Hindu Swayamsevak Sangh, Rugby Volunteering at local temple National Hindu Students Forum, Manchester Collection for the homeless Hindu Swayamsevak Sangh, South Harrow Caring for the elderly National Hindu Students Forum, Manchester Distributing leaflets for a charity Hindu Swayamsevak Sangh, Wembley Caring for the environment National Hindu Students Forum, Nottingham Entertaining the elderly Hindu Youth Group, Hall Green Caring for the environment National Hindu Students Forum, Nottingham Volunteering at local temple HSS Balgokulum, Borehamwood Caring for the environment National Hindu Students Forum, Portsmouth Feed hungry & homeless people Indian Culture Club, London Entertaining the elderly Navjivan Vadhil Kendra, London Entertaining the elderly ISKCON Bhaktivedanta Manor, Watford Caring for the environment Navnat Association of UK, Hayes Gift a sight ISKCON Bhaktivedanta Manor, Watford Caring for the environment Om Youth Group, Luton Caring for the sick & elderly ISKCON Bhaktivedanta Manor, Watford Caring for the environment Onecause, London n/a Jay Kumars Dance Asia, Northolt Entertaining the elderly Kadwa Patidar Samaj, London Toy collection Kalyan Ashram Trust, UK Spreading love Karamsad Samaj, London n/a Leo Club, Kingsbury Lions Club, Kingsbury Oshwal Association of UK, Caring for the environment North West London Oshwal Association of UK, North West London Body & mind healing Oshwal Association of UK, North West London Entertaining the elderly Caring for the environment Patanjali Yog Peeth, London Yoga for the elderly n/a Raj Saubhag, Harrow Entertaining children Sai School of Harrow Caring for the environment Sangat Centre, Harrow Clothes collection Sansaar, London Entertaining sick children Savi Foundation, London Caring for the environment Freemason’s Lodge of Humility with Fortitude 229, Harrow Entertaining the elderly Luhar Gnati Samaj, London n/a Namdhari Sikh Sangat, Birmingham Feed hungry & homeless people 11 Sewa Inspire - The Women’s Network, Pinner & Hatch End Book collection Sri Sathya Sai Service Organisation, Mill Hill Volunteering at local temple Sewa Shakti Project, Coventry Sri Sathya Sai Service Organisation, Pinner Clothes collection Entertaining the elderly Sewa Week, Ilford Distributing organ donation cards Sri Sathya Sai Service Organisation, Slough Entertaining the elderly Sewa Week, Ilford Toy collection Sri Sathya Sai Service Organisation, Watford Helping the blind Sewa Week, Ilford Blood donation Gift a sight Sri Sathya Sai Service Organisation, Wembley Sewa Week, Ilford Toy collection Sewa Week, Ilford Caring for the sick & elderly The Mandhata Youth & Community Association Feed hungry & homeless people Shishu Kunj, North London Clothes collection Toy collection Shishu Kunj, South London The Mandhata Youth & Community Association Clothes collection Body & mind healing Shishu Kunj, West London Clothes collection The Vanza Society of London, London Shiva Cultural & Community Centre, Farnborough Toy collection Caring for the environment Venue5 Restaurant & Bar, Eastcote Shree Kutch Leva Patel Samaj, London Welfare packages for Army Shree Kutch Leva Patel Samaj, London Caring for the sick & elderly Shree Swaminarayan Mandir, Golders Green Entertaining the elderly Shree Swaminarayan Mandir, Golders Green Helping at a refuge Shree Swaminarayan Mandir, Golders Green Gift a sight Sparkhill Hindu Youth Association, Birmingham Caring for the environment Sri Sathya Sai Service Organisation, Alperton Entertaining the elderly Sri Sathya Sai Service Organisation, Greenford Toy collection Sri Sathya Sai Service Organisation, Harrow East Feed hungry & homeless people Sri Sathya Sai Service Organisation, Harrow West Helping a charity Sri Sathya Sai Service Organisation, Harrow West Helping the house-bound Sri Sathya Sai Service Organisation, Heston Entertaining the elderly Sri Sathya Sai Service Organisation, Middlesex (Region 2) Toy collection Whitchurch First School & Caring for the environment Nursery, Stanmore Whitchurch First School & Nursery, Stanmore Mural painting Woodland Trust, St Albans Caring for the environment Yogi Divine Society, London Caring for the environment Young Jains, Edgware Clothes collection Whilst every effort has been made to ensure all information is correct, we regret any errors and omissions and will correct any such information brought to our attention. Please email corrections to info@nationalsewaday.org 12 governance We’re delighted to have gained the support of prominent persons on our Advisory Board, who provide us with guidance on strategic matters; and a viewpoint gained through their individual pursuits and diverse experiences accumulated through their professional lives. They also perform the role of mentoring key members of our Executive Board. Members included: • Mr. Dixit A. Joshi - President of our Advisory Board Managing Director & Head of European Equities at Deutsche Bank • Sir Trevor Chinn, CVO Chairman of the Mayor’s Fund for London • Mr. Arup Ganguly - Chairman of National Sewa Day Managing Partner at KNG Securities LLP • Mrs. Sangita Kanoria Director at Aermid Healthcare Ltd • Mr. Bikash Mathur European CEO at Polaris Software • Mrs. Nandita Chaudhuri celebrated artist • Mr. Alpesh B Patel Principal at Praefinium Partners LLP & Dealmaker for UK Government • Mrs. Pinky Lilani, OBE Founder & Chair of Asian Women of Achievement Awards • Mr. Girish Sanger Director of Courthouse Kempinski Hotel • Mrs. Nina Amin Partner at KPMG • Mr. Hitesh Nathwani CEO of VB & Sons • Ms. Laura Marks Founder & Chair of Mitzvah Day • Ms. Ramona Mehta Partner at Mischon de Reya • Mrs. Rohini Lalvani 13 financials Profit & Loss Account (as at 1st January 2011) INCOME £ Corporate sponsorship 16,000 Personal donations & pledges 14,900 Total £ £ 30,900 EXPENDITURE £ Events 3,517.84 Marketing 1,800 PR 500 Design & print of t-shirts 6,298 Administration 2,200 Total Surplus £ £ 14,315.84 16,584.16 Of note, our working budget required an income of £60,000 to deliver on our campaign as devised originally. 14 15 marketing Our marketing strategy focused on persuading community groups to sign up and participate in National Sewa Day. We incorporated the following: Events: • Organisation of a launch event, which was attended by over 350 people • Organisation of five briefing / networking events through the year Traditional methods: • Design & distribution of 40,000 printed flyers • Design & distribution of an e-flyer • Design & print of t-shirts • Agreeing to media partnerships which included advertisements, editorial, post event coverage with Asian Voice, Redhotcurry.com, and B4U Online: • Design of an interactive website • Creation of a blog-site and writing of posts • Design and use of banner advertising on websites of member organisations • Use of social media tools such as a Facebook fan-page & Twitter account • Promotion of approx 40+ videos using Youtube.com • Use of photo sharing site – Picasa.com NSD_web_graphics_oct10_H IGHRES.pdf 35 05/10/2010 14:37 IGHRES.pdf NSD_web_graphics_oct10_H 36 05/10/2010 14:37 21st November good deeds... 2010 One day, thousands of us doing C M Y CM MY CY CMY K 21st November 2010 Make a positive difference, Sewa Day sign up to take part in National be the change step forward to... C M Y CM MY CY CMY Collect old toys & books to donate to sick children in hospices and hospitals Plant trees in local parks Clean a pond Build a garden in a citizens advice centre Organise yoga workshops in orphanages & youth centres Clean communal areas & removing graffiti from walls Organise day visits for elderly people K www.nationalsewaday.org Conduct concerts for y & disabled people elderl nationalsew aday Paint murals in schools, old people’s homes etc Printed on recycled card Proud to sponsor NSD Sponsor Collect old mobile phones & batteries for safe disposal & recycling Help with soup kitchens to feed the homeless Put together gift parcels for soldiers injured in Afghanistan and many more... nationalsewaday Sponsor Media Partners VOICE Find out what activities you can take part in by visiting www.nationalsewaday.org 16 pr/media coverage Our PR objectives were: • Announce the first ever National Sewa Day on 21/11 • Engage Indian community in social action and community engagement in ways that make a lasting difference – aim to recruit over 5,000 participants, nationally • Influence for the better public perception of Hindus within and beyond the wider communities and of the importance Sewa plays in the community Successes Various video/written endorsements viewed by over 2,500 people – inc: • David Cameron, Boris Johnson, Bob Blackman, Virendra Sharma, Gareth Thomas, Sadiq Khan, Stephen Pound, Barry Gardiner, Mike Freer, Navin Kundra, Raghav, H Dhami, Tasha Tah, Himesh Patel; The Family; Mumzy, etc. • Early Day Motion in the House of Commons • Involvement by local politicians at events • Involvement from other faiths • Over 130 projects nationally and 5,000 volunteers 64 individual pieces of coverage in the printed / online media – circulated to over 5,996,515 readers, and worth over £70,000 in advertising equivalent, inc: • • • • • The Press Association The Guardian (Comment is Free) The Times Red Hot Curry Asian Voice Radio interviews across the country, inc: BBC Northampton, BBC West Midlands, BBC Manchester, BBC Scotland, Sunrise Radio, BBC Asian Network 17 Circulation by category: MEDIA CATEGORY TOTAL NO. OF CLIPS TOTAL CIRCULATION PERCENTAGE Consumer 13 215,995 3.60% Nationals 1 276,428 4.61% Regionals 37 536,368 8.94% Web & Wires 13 4,967,724 82.84% 18 Clips by category: MEDIA CATEGORY TOTAL NO. OF CLIPS PERCENTAGE Consumer 13 20.31% Nationals 1 1.56% Regionals 37 57.81% Web & Wires 13 20.31% 19 Media coverage: value measured using advertisement value equivalent FAVOURABILITY NO OF CLIPS AVE VALUE Positive 56 £53,781 Neutral 7 £16,703 Negative 0 £0 20 the social return: measuring impact An online survey was conducted post National Sewa Day, requesting information from the organisers of each project. Of the 130 projects, the organisers of 50 projects responded, providing the following results: PRE-EVENT: On average, each organization spent 15 hours organising events for National Sewa Day, calculating at the UK minimum wage of £5.93 per hour, the economic value equivalent is £4,447.50 was expended in preparation by the approx 50 groups. ON THE DAY: On average, the organisers of 54 projects (out of 130 projects) have provided feedback that 2,471 volunteers took part, and each project took on average five hours to complete. Economic value equivalent, based on the UK minimum wage is £73,265.15. Assuming that 5,000 took part in 130 projects, the economic value equivalent would be: £148,250 WHO TOOK PART (BY AGE GROUPS): HOW MANY PEOPLE BENEFITTED FROM NSD It was reported that 4,269 benefitted from the 39 projects that could measure the number of beneficiaries (typically, the elderly, physically challenged etc). We also know that almost 6,000 trees were planted, several conservation areas cleared, thousands of flower bulbs planted – all of which pose a challenge when trying to arrive at a number of beneficiaries who will enjoy the efforts of volunteers taking part in National Sewa Day. 21 testimonials Nicola Deplacido said “I would just like to say a massive thank you to all the volunteers that came out yesterday to clear my huge garden for my son Alex who suffers from leukaemia. You were all truly amazing. The garden was so overgrown and really needing sorting out. There was so much rubbish and now it is a lovely, tidy and safe place for Alex and his big sister Shannon to play. Also thanks to the man who did a fantastic job of painting my bathroom. It needed doing and looks great! You are all truly amazing people to give up your own time and help make things better for people you have never even met before. There should be more people like you in the world. You have made a real difference to us and Alex loves his car park. Thanks doesn’t seem to be a big enough word but its the only one I have so thanks again all of you!” Anne Winstrom, Headteacher of Whitchurch School in London said “we are making a fantastic mural which will be something that the parents and children see when they first arrive in the morning, during playtime, PE time and will be our focal point in the playground... it’s such fun, the children are having a great time... lots of parents are involved as well in weeding and sweeping outside... everyone’s making a contribution to Sewa Day in one way or the other” Nick Hurd MP, Minister for Civil Society affirmed “I support Mitzvah and National Sewa Day because its great opportunity for people to come together, joint programmes to do good in the community... great opportunity for young people to get connected to their community and meet other people... its all good!” Louise Neicho, Site Manager for Heartwood Forest said, “I just wanted to say a really big thank you for helping to make yesterday a success. It was a fantastic start to the tree-planting season and we really couldn’t have done it without your help. We registered over 600 people and planted 5,000 trees! Wembley resident Rosie Dutt, 16, remarked “Teenagers always seem to be in the news for all the wrong reasons – and no one hears about all the good things that we do.” John Barrington, Chairman of the Barn Hill Conservation Group, said “I am writing to thank you for arranging for the National Sewa Day volunteers to take part in our project work in Fryent Country Park. As a result of their hard work, there will be several thousand more wild daffodils adding colour to the mounds on either side of Fryent Way, which bisects the park, next Spring. They also planted bluebells among some of the fruit trees on the park side of the mounds. Please pass on our grateful thanks to the people involved.” Kalpesh Mistry, a City worker said “it was certainly a change from my day job! To see so many young people getting involved in their local community was an immensely inspirational and rewarding experience.” Anna Malos of the London Wildlife Trust commented “Its really important to have different groups of people coming out helping us, a wider range of people can recognise how important the green environment is, what they can do to help us and also helps get people together and so an important social benefit as well…getting different people to know each other and doing something in a positive and useful way.” Baiju Shah, recounting the story of an eleven year old volunteer who helped clean their local park, said “ultimately I hope that our humble act of sewa and the few hours which we spent cleaning the local streets and park has left an indelible impact on the individuals involved. As I walked back to my car at the end of the day I spotted the 11 year old again, finishing a packet of crisps he had just bought from a newsagent. As he went to discard the empty packet on the floor I saw him stop, pause for a moment and then carefully fold the packet and put it in his pocket. Without realising it, he was already being the change he wished to see in the world...” 22 23 24 thank you... All member organisations & volunteers, without whose active participation National Sewa Day would not have been possible The Advisory Board for their wise counsel & guidance Our media & digital partners, for providing prominence & showcasing what we can achieve, together Our sponsors and donors for their financial support The Tony Blair Faith Foundation The Mitzvah Day team for their guidance and mentoring The Mayor's Fund for London Rt. Hon. David Cameron MP, Prime Minister of the United Kingdom for motivating us ISKCON Bhaktivedanta Manor, Watford; Sangat Centre, Harrow Weald; Brahma Kumaris, Willesden; Shree Swaminarayan Mandir, Golders Green; for kindly hosting our meetings & workshops Hindu Forum of Britain & Institute of Jainology for their friendship All individuals and friends who contributed to the success of National Sewa Day nationalsewaday.org