graphic designer

Carolina Rodríguez
gr a p h ic d esig n er
s
carolina rodriguez
email: karolinarz@yahoo.com.mx
mob: 0413 604 669
Australian Permanent Resident since 2007
Things that I like
education background
achievements
Universidad Intercontinental (uic), Mexico City 1997-2001
BA Graphic Design
• Quorum Design Award / O Platinum Magazine,
2005 Mexico City
languages
English | Spanish
skills
Art direction, Editorial design, Brand development,
Collage llustration and Typeface design.
Software: Software mac Operating System, Adobe CS5
(Illustrator, InDesign, Photoshop)
work history
• Trilce Ediciones | Book Publisher
Graphic Designer 2001 - 2002 , Mexico City
sewing knitting
pizza
typography art mexico TEA
new york freud the pixies
paris KANOM KROk MELBOURNE TOKYO sea umbrellas picnics beer
exhibitions
• Mexican Typography Showing, Tipografilia, 2002 Mexico City
But above all I love DESIGN
• Latin American Type design exhibit. Letras Latinas Biennial, 2004 Mexico, Argentina, Brasil and Chile.
Throughout ten years of experience, I have worked for design companies, book publishers
• Latin American Type design exhibit. Letras Latinas Biennial, 2006 Mexico, Argentina, Brasil and Chile.
and collaborated with artists. My work is mainly oriented towards editorial design
• Typographic Posters. Mexico City’s culture exhibition. Zaragoza, Spain, 2007 Curated by Tiypo Magazine
a small design studio called Serif (www.serif.com.mx) with designer Hector Montes de Oca,
published works
• Orígen y Comunicación | Comunications Agency
Senior Designer 2003 - 2004 , Mexico City
• Tipográfica Magazine No.60. Argentina, 2004
• Serif | Editorial Design Studio
Co-founder 2004 - Present, Mexico City
• Dingbats design collaboration for Mexingbat proyect
Tiypo Magazine. Mexico, 2006
• Wren Design & The Brand Agency WA
Freelancer, March - October 2008 , Perth, WA
• Tres Logos, Ed. Die Gestalten Verlag. Germany, 2004
• Meerkats | Advertising Agency
Senior Designer, Nov 2008 - Nov 2009, Perth, WA
• Cuatro Logos, Ed. Die Gestalten Verlag. Germany, 2008
• APR Creative | Design Studio
Senior Designer, Feb 2010 - Present, VIC
catsice cream
• Dos Logos, Ed. Die Gestalten Verlag. Germany, 2004
• World Business Cards. Ed. Pie Books. Japan, 2006
• Los Logos, Ed. Die Gestalten Verlag. Germany, 2010
and has been published in Japan, Germany and Mexico. Before moving to Australia, I ran
specialized in Editorial design.
CLIENT
Arte mx
PROJECT
Magazine Redesign
Arte Mx is a magazine about
classic and contemporary art in
Mexico, a sober and clean design
worked as a portrait for the art
features while a legible text
typeface contrasted Perla,
a classic inspired typeface
with a modern twist.
CLIENT
Fundación Pro Bosque
de Chapultepec
PROJECT
Annual Report
The annual report for Mexico
City’s largest and most important
Government-operated Park
and entertainment centre was
focussed on the environment, and
an important refurbishment made
on that year.
CLIENT
Sonidos Urbanos Producciones
PROJECT
Book Design Concept
This book is a compilation
of 150 bands in Mexico City from
2000 - 2005. The assignment was
to create a layout to show 2-5
photos of them on their rehearsal
spaces and an interview, 1 spread
per band plus essays by key
personalities in Mexico City’s rock
scene. The book was structured
in 16 main Mexico City Boroughs
with illustrated covers for each
one, depicting different ‘Urban
Sounds’ of the city.
CLIENT
Sonidos Urbanos Producciones
PROJECT
Book Design Concept
This book is about a compilation
of 80 bands in Guadalajara from
2000 - 2005. The structure and
layout of the book is similar as
the Mexico City book, but the
covers for each Borough depict
different ‘attitudes’, looks and
emotions from the hands of
concert- goers.
CLIENT
Milenio3
PROJECT
Social Responsibility Annual
Report Proposal
To focus the design on Coca-Cola
Mexico’s social activities by
depicting each one of them with
objects made with a technique of
contemporary mexican handcraft
using Coke cans.
CLIENT
Random House Mondadori
PROJECT
El País del Weso Book
Design and Illustrate a book
for a popular Radio Show about
politics in a humorous way.
Over 30 collages combining
elements from the texts and
politician’s pictures were made
for this project.
CLIENT
Ciudad Restaurante
PROJECT
Magazine Redesign
Design a Restaurant Guide as
a clean and straightforward
template layout for the client’s
in-house designers to use. The
redesign also included the art
direction of the publication’s
photography.
EMPLOYER
Origina
PROJECT
O Platinum Magazine
Design a magazine exclusively for
the Spira Platinum Credit Card
members, featuring high-end
fashion, and lifestyle articles.
CLIENT
Editorial Santillana
PROJECT
Va! Magazine
Design for a collection of
magazines distributed in Mexico’s
primary schools. One issue was
designed for each grade. A
different visual language had
to be used as reader’s ages go
from six to twelve years old.
CLIENT
Pedro Reyes
PROJECT
Ambigrams
A close collaboration with artist
Pedro Reyes on the creation of
art pieces, where I was engaged
to design the calligraphy for
these ambigrams which manage
to squeeze the reading of two
different words from left to right
and viceversa.
EMPLOYER
Origina
PROJECT
Stock Catalogue
To design a catalogue for stock
showing various applications with
metallic and translucent finishes.
EMPLOYER
Meerkats
PROJECT
Murdoch’s Prospectus Brochure
Design collages and layout for
Murdoch University’s
2009 Prospectus Brochure.
EMPLOYER
Wren Design
PROJECT
Bodhi’s Bake House
Design a label and packaging
for an organic boutique biscuit
brand.
EMPLOYER
EMPLOYER
APR Creative
APR Creative
PROJECT
PROJECT
Hydratherapy
Perfect Italiano
New Packaging look
New face creams range design
for McPherson’s Brand.
Pitch to create the new look of
Perfect Italiano Cheese Range.
EMPLOYER
Meerkats
EMPLOYER
PROJECT
PROJECT
Website Redesign for an
Advertising Agency
.
Meerkats
Run For a Reason Identity
Create a logo and collateral
for an HBF’s Running event
CLIENT
EMPLOYER
Editorial Designio
APR Creative
PROJECT
PROJECT
Book covers
BOOM Logistics
Editorial and Cover Design
for Editorial Designio, a
Latin American publisher
based in Mexico City that
is solely dedicated to the
publishing of architecture
and design-related books.
Collateral materials
for a Cranes Company.
EMPLOYER
APR Creative
PROJECT
Clarke & Dogget Branding.
EMPLOYER
The Brand Agency
PROJECT
Branding Redesign
Redesign the logo and create
the Identity for a new mining
development in Karratha, WA.
C L A R K E & DOGGETT
EMPLOYER
APR Creative
PROJECT
Branding Redesign
Redesign the logo and collateral
materials.
CLIENT
Various
PROJECT
Various Marks and Symbols.
EMPLOYER
EMPLOYER
APR Creative
APR Creative
PROJECT
PROJECT
Yoga for a kids’ TV show
Kit Cosmetics Illustration
Proposal of character design
and collage illustrations.
Proposal for an image to apply
in a new range of products.
We will appreciate any donation you can make to
make this happen, and hey, you’ll get a special
gift from the artists!
If you donate:
Reyes + Watchavato
Guanabi
Productions
Melbourne based partners
The Guanabi Group and No Vacancy
Gallery, are pleased to present the
work of Oscar Reyes and Watchavato.
The exibition Mi Casa Su Casa
will showcase contemporary mexican
culture like it's never been seen before
in Australia. And what better place
to do this than Melbourne, culture,
design and street art capital of OZ.
= 31 March 2011 =
Personal PROJECT
$ 5 your name in our Facebook page and website
$ 10 Notebook (10x14) from “Sensacional”
$ 20 Watchavato Sticker Pack
$ 40 Notebook (21.5x14) from “Sensacional”
$ 50 Print signed by the artists and Sticker pack
$ 60 Celina’s Bag from “Sensacional”
$ 80 t-shirt and a Print signed by the artists
$ 120 Reyes’ Bag from “Sensacional”
$ 250 Limited edition silk screen print signed and framed
GO ONLINE: www.pozible.com.au
Click on “Projects” and search for search project mi casa su casa
and follow the prompts to make your donation.
1. Select log in with Facebbook (if you want)
2. Click on "support project"
3. Enter your amount
4. Choose your reward
5. Send the email you received from pozible or If you have any queries of how to do it just ask!
carolina@guanabi.com
(All gifts will be delivered after we raised the money.
Deadline is 21 st March 2011 )
Exhibition design project
“Mi Casa Su Casa”.
For the love of art, and the
promotion of Mexican low-brow
art and design, I embarked on
the organisation and design of
the exhibition Mi Casa Su Casa
that showed at the No Vacancy
Gallery at QV in Melbourne
in June 2011. It showcased
the work of two of the most
influential Mexican artists
of their generation: graphic
designer Oscar Reyes and
street artist Watchavato. The
opening night was attended by
500 people and was featured in
various media outlets. Project
completed in collaboration
with Oscar Salinas and Dean
Teniswood.
AN T
C
I
X
E
M EET AR
STR SIGN
+ DE WCASE
SHO & Watchavato
pr es en
Wo r k by
Reyes
27 May
2011 6pm
| no va
allery
cancy g
(qv comp
te d by
Mi Casa Su Casa,
Reyes + Watchavato
lex)
ÓSCAR REYES
BIO
One of the most influential Mexican
graphic artists of his generation, Reyes
is a Mexico City born graphic artist
that has followed two distinctive paths
throughout his career: both commercial
and experimental graphic art work. It’s
here that elements of popular Mexican
aesthetic are highly recycled and
reinterpreted, sharing the fundamental
principles of the “Neomexican” style
- a need of reclaiming one’s identity
and turning it into visual expression.
Recurring iconography in his work includes
nationalism, religion, urban customs,
popular culture, humour, life and death.
Reyes is also the curator of the book
Sensacional! Mexican Street Art which has
achieved cult status. The book illustrates
the best examples of popular imagery
found on the walls of shops, cantinas,
beauty parlours and wrestling arenas
throughout the country. His work has been
exhibited in galleries in Mexico, Spain and
the US, and has been featured in various
publications such as iDn, Communications
Arts, STEP, LOFT Miami and Neo2.
Personal PROJECT
Taquito Adorado. Recipe cards
Product development,
photography and graphic
design for a set of soon to be
published recipe cards. This
set of recipes, aimed to the
Australian market, gives away a
bunch of Taco-making secrets.
N
Ó
M
I
L
CHILE
PERSONAL PROJECT
Different hand craft projects
PERSONAL PROJECT
Personal Illustrations using
collage techique
T HA N KS !
s