PDF - ALO diamonds
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PDF - ALO diamonds
7_AJ.indd 1111 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:21 PM ALO DIAMONDS – A FAMILY GEM 7_AJ.indd 1112-1 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:21 PM There are only a few things in the world whose value rises as time goes by. Jewels are one of these rare things. Every piece of jewelry carries the energy of the moments in life when we received these precious gifts. Emotions of love and great happiness…these are the reasons why jewels are priceless. Read on and let us introduce you to jewelry, which will one day bring these values to your next generations. We firmly believe that you will find your next family gem amongst them. ALOJZ RYŠAVÝ Jeweler and owner ALO diamonds 3 7_AJ.indd 2-3 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:21 PM ALO DIAMONDS - A LIFE’S JOURNEY Diamonds are forever. Gemstone jewelry is manifestation of love and respect for those who hold a special place in our lives. The combination of precious stones and impeccable craftsmanship creates unique works of art, the value of which will only grow with the passing years. Jewelry is inherited from generation to generation and reminds us of unique people, of remarkable moments… of something irreplaceable. Let me welcome you to the world of ALO diamonds, a Czech jewelry company established in 1995. Step into the world of scintillating jewels, a world of fulfilled wishes, where value lasts forever and ever. 5 7_AJ.indd 4-5 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:21 PM True love has a name and color. 6 7_AJ.indd 6-7 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 7 10/1/15 10:21 PM TRADITION AND TRUST Diamond jewelry has an enduring beauty that does not fade with the sands of time. It carries an emotional message, it has everlasting value and multipliable worth. It symbolizes tradition and confidence. Over the years, it transforms into a family heirloom, which can secure even future generations. Top quality jewelry is not only a valuable gift, but also a very stable financial investment. When you buy a piece of diamond jewelry with us, you will be getting a unique and stylish jewel full of charisma that will last forever. 8 7_AJ.indd 8-9 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:21 PM BEST QUALITY At ALO diamonds we work with the best materials and create jewelry using precious gems and metals of the highest quality from all around the world. We buy our diamonds and gemstones at trading exchanges in Belgium, Israel, Hong Kong, but also directly from producers. We are the largest trader in Czech and Slovak republics and one of the biggest traders in the CEE area. To process the raw stones we use state of the art technology. We also provide you with a certificate of authenticity and quality verified by an independent expert witness as a matter of course. Every diamond set in our jewelry is assessed according to four criteria also known as 4C: carat, color, clarity and cut. 10 7_AJ.indd 10-11 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 11 10/1/15 10:21 PM ALO DIAMONDS - ENVIRONMENT Choosing and purchasing a piece of diamond jewelry is a special occasion and a unique experience. This is reflected in the environment and services granted by ALO diamonds. We offer you privacy, support, expertise and care from the moment you step into one of our boutiques, but also throughout your life because when you buy a piece of jewelry with us, you also become part of our family for life. We invite you to the luxury world of ALO diamonds. You will find it in each of our stylish boutiques in the Czech Republic, Slovakia and the United States of America. 12 7_AJ.indd 12-13 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:21 PM CREATIVE ATELIER The value of jewelry is not merely the combined value of raw materials. Top quality processing and design play a huge part, too. Our creative atelier is the largest in Central Europe and we work with state of the art technologies, which we constantly innovate to reflect the latest trends. Every piece is an original and it tells its own story - it begins with sketches from our design team and continues as our highly skilled and precise jewelers give it its final form. In ALO diamonds we believe that the irreplaceable dexterity of human touch and the integrity of craftsmanship enriches our jewelry with everlasting value. 15 7_AJ.indd 14-15 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:21 PM EVERY DETAIL MATTERS At ALO diamonds we care about every single detail, however small it may be. Our jewelry combines timelessness with sensuality and luxury in the form of a perfectly cut gem set in a precious metal of the highest quality. Our clients’ satisfaction is our priority and lifelong service, thanks to which the jewelry from our workshops will always look perfect, is given as a matter of course. Gemstone jewelry is always a one-off as each handcrafted piece is created with the utmost care as an original piece by our designers and jewelers. 16 7_AJ.indd 16-17 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:21 PM Engagement This is not merely a state of being in love or being besotted - this is love. The day, which your loved one has been dreaming about since she was a little girl, is now ahead of you. She is waiting for her fairy tale moment. A scintillating ring, a symbol of your shared future, will always decorate the ring finger of her left hand. A ring has no beginning and no end - it is an eternal piece of jewelry just like love is. Your chosen one will always remember the magical and exceptional moment when you first slid it onto her finger. 18 7_AJ.indd 18-19 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 19 10/1/15 10:21 PM 21 7_AJ.indd 20-21 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:21 PM 22 7_AJ.indd 22-23 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:21 PM 25 7_AJ.indd 24-25 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:21 PM Wedding This is the crossroads of life, where two journeys of two unique people combine to create a single one. It will be stronger, more loving, more beautiful… Once you cross this threshold, the world of me and you will cease to exist and it will be only us. A wedding bouquet will dry out, photographs may fade, but wedding rings will stay the same forever and their value will never wane. Seal your decision and the uniqueness of this moment with a quality of the highest order. Invest in jewelry full of meaning and value that will give the brightest green light to your shared future. A marriage will be filled with great days, but also with ones that are more difficult. The material manifestation of your bond and the beauty of your wedding band will be the perfect reminder that every day spent together is very much worth it. 26 7_AJ.indd 26-27 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 27 10/1/15 10:22 PM 29 7_AJ.indd 28-29 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:22 PM 30 7_AJ.indd 30-31 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:22 PM 33 7_AJ.indd 32-33 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:22 PM 34 7_AJ.indd 34-35 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 35 10/1/15 10:22 PM 36 7_AJ.indd 36-37 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:22 PM Christening You have created a new life. You have sealed your love in the most amazing way. Now an adventure called parenthood awaits, one for which there is no real instruction manual. It cannot be taught. The one thing you can be certain of is that you love your little bundle of joy with all your heart. A jewel with perpetual value is the most fitting gift for the occasion of christening. It will accompany your child throughout life; it combines the purity of baptism with the preciousness of the gem. Even if you choose a more traditional gift in the form of earrings, pendant or a bracelet, you will be able to choose a unique piece full of symbolism and value. 38 7_AJ.indd 38-39 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 39 10/1/15 10:22 PM 41 7_AJ.indd 40-41 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:22 PM 42 7_AJ.indd 42-43 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:22 PM 44 7_AJ.indd 44-45 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 45 10/1/15 10:23 PM Graduation You have given them love, security and you taught them to follow their dreams. Today one of them has been fulfilled. They are standing before you, with the everlasting value of a degree, firmly standing on their own two feet. Celebrate this special moment with a unique piece of jewelry, which, much like education, is a long-term investment for the future. Invest in a lasting memory, which, one day, when they are in your position, might become a valuable family heirloom. 46 7_AJ.indd 46-47 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 47 10/1/15 10:23 PM 49 7_AJ.indd 48-49 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:23 PM 51 7_AJ.indd 50-51 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:23 PM 52 7_AJ.indd 52-53 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 53 10/1/15 10:23 PM 54 7_AJ.indd 54-55 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:23 PM Birthday Jewelry is the perfect birthday gift. You will have plenty to choose from the wide array of ALO diamonds and pick the right one, perfect for the age and personality of the receiving person. Celebrate life with a long-term investment and show your mom how much she means to you, tell your partner how unique he is, let your wife know how much you value and respect her or tell your daughter how much you love her. The possibilities of investing in a quality diamond necklace, bracelet, ring or brooch are endless. Let yourself be charmed by the luxury of a beautiful jewel. All our jewelry carries the legacy of a precious message, uniqueness and lasting value. 56 7_AJ.indd 56-57 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 57 10/1/15 10:23 PM 59 7_AJ.indd 58-59 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:23 PM 60 7_AJ.indd 60-61 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:23 PM 63 7_AJ.indd 62-63 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:23 PM A life‘s milestone You remember exactly how you promised one another to stand together in good times and in bad times, in sickness and in health. It feels like it was only yesterday when you exchanged your “I will” wows. You are the richest couple in the world, because you have one another. A jewel of the highest quality can only match the longevity, power and value of your love. Continue to walk through life together and make your promises eternal with an investment into a luxury diamond. Give an exceptional and stunning piece of jewelry to the one who stands by your side. Each new day your investment jewelry will shine out its uniqueness that you brought to life. 64 7_AJ.indd 64-65 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 65 10/1/15 10:24 PM 67 7_AJ.indd 66-67 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:24 PM 68 7_AJ.indd 68-69 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:24 PM 70 7_AJ.indd 70-71 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 71 10/1/15 10:24 PM 73 7_AJ.indd 72-73 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 10/1/15 10:24 PM WHAT MAKES US DIFFERENT The beauty and value of ALO diamonds jewelry lasts forever. We are one of the best because we know how special the purchase of a diamond jewel is in the life of every person. ALO diamonds jewelry is special thanks to the extraordinary quality of the gems and metals we use or the design and jewelry processing, which is why we can offer you a lifelong guarantee. Certificates of origin and quality of the gemstones are given as a matter of course. Thanks to our 20-year long experience, you can rely on us when it comes to consulting expertise and style. Offering our clients first-rate service is our priority. We will help everyone find the right piece for every occasion, since ALO diamonds makes diamond jewels of multifarious designs and sizes. 74 7_AJ.indd 74-75 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 75 10/1/15 10:24 PM BUYING GUIDE When buying gemstone jewelry, there are several important rules to keep in mind. The most important thing to guarantee your satisfaction is the trustworthiness and history of the jeweler. On the same level of priority is the high quality of the gemstones and the way they are processed into jewelry. The quality should always be verified with certificates issued by gemological laboratories that allow specific gems to be identified clearly. At ALO diamonds we offer you this service, supplemented with authentication by an independent expert witness. We will help you choose the right jewel according to your criteria and ideas, the occasion or the recipient’s style. We will take into account whether you are looking for a quietly elegant piece or something a bit more extravagant. We will help you decide on the color and the quality of the stone, its characteristics and other parameters. At ALO diamonds, we guarantee you will find only the best quality jewelry that keeps up with the latest trends but also has timeless design and highest quality craftsmanship. We ensure privacy and comfort during your shopping experience and expertise from our sales consultants, as well as life-long service, certification of quality and origin and life-long guarantee for your chosen pieces of jewelry. 76 7_AJ.indd 76-77 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 77 10/1/15 10:24 PM NO TWO DIAMONDS ARE ALIKE The price of a diamond is determined by four main factors. They are also known as 4C: carat, color, clarity and cut. The value of diamonds is also impacted by other parameters pertaining to gemstones – the processing, the symmetry, the fluorescence and the certification type. According to color, diamonds fall into twelve categories ranging from top class white diamonds to colored diamonds. Clarity is determined by the number of inclusions, which fall into seven categories. It is worth keeping in mind all parameters. The price of two identically large diamonds may vary as much as threefold due to different color and clarity. 78 7_AJ.indd 78-79 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 79 10/1/15 10:24 PM CUT 100% diameter The quality of a cut is one of the main criteria that 57,5% table jewelers use to rate diamonds. Cut determines how a diamond will reflect light. The better the cut the crown 14,6% more the diamond sparkles. A perfectly cut diamond girdle is brilliant all over, plus you can also observe some pavilion 43,1% rainbow flashes which are created by the mutual reflection and refraction of light that bounces off the individual facets. 98,5% culet CARAT Diamond weight is measured in carat (1 carat = 0,2 g). The price of two identically large diamonds may differ significantly in price if they are of a different clarity, color or cut quality. A smaller but higher quality gemstone might 0,20ct 0,30ct 0,50ct 0,80ct 1ct 1,20ct 1,50ct 2ct be more valuable than a bigger diamond with significant flaws. Smaller sized diamonds occur in nature more frequently than bigger ones and thus the price of a weightier diamond of the same parameters could be higher. 80 7_AJ.indd 80-81 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 81 10/1/15 10:24 PM COLOR A colorless diamond is considered the perfect diamond. Preferred in ALO D E F G It distributes the falling light the best, thus creating rainbow H I J K L M N-O P-R S-Z flashes also known as “fire”. Most naturally occurring diamonds have some color that is caused by tiny debris exceptional exceptional white + white rare white + rare white white slightly tinted white tinted white faint yellow - almost yellow inside the stone. Natural color diamonds are an exception. The color here is desirable and the price is several times higher than those of white diamonds. CLARITY Almost all diamonds contain minor imperfections, be it microscopic scratches or traces of other minerals. Preferred in ALO We consider a “perfect” stone to be one that has no external or internal flaws when magnified ten times. Absolutely faultless diamonds are extremely rare. LC WS1 WS2 VS1 VS2 SI1 SI2 82 7_AJ.indd 82-83 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC P1 P2 P3 83 10/1/15 10:24 PM THE SECRET OF THE MOST VALUABLE GEMSTONES These are the seven most valuable gemstones in the world. Why are they so precious and why should you invest in them? CLEAR DIAMOND The king of all precious stones – that is what a diamond is. The hardest mineral known to man is a form of carbon. It is created under extreme temperatures and pressure and this is a reason why diamonds are also found in extinct stars in space. Chemically pure diamonds are perfectly colorless. A large and clear diamond has since time immemorial been the synonym of uniqueness and value. 84 7_AJ.indd 84-85 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC BLUE DIAMOND A blue diamond will bring a similar prestige to your family heirloom. It is a unique and valuable mineral, which owes its special coloring to traces of boron. It is not a coincidence that the most famous diamond in the world is this shade – the Hope Diamond. Weighing more than 9 grams, it was made famous amongst others by King Louis XIV. Blue diamonds are one of the priciest diamonds in the world. DEEP YELLOW DIAMOND A diamond is the only gemstone that is found in all color modifications. Some color diamonds are so rare that the usual 4C evaluation (carat, clarity, color, cut) does not apply to them and they can be more expensive than perfectly colorless diamonds. A typical example is the deep yellow diamond, which gains its unique color from nitrogen impurities. 85 10/1/15 10:24 PM RUBY EMERALD A ruby the color of pigeon blood, meaning a deep red color with a slightly bluish tint, is the dream of every gemstone lover. This highly prized variety of corundum with chromium, which is the cause of the breathtaking shades it can attain, can be even more valuable than large diamonds when it is found in top quality and more than a carat in weight. A stunning green gemstone – it could only be an emerald. The name comes from smaragdos, the ancient Greek word for green. This unique stone is the most expensive variety of beryl and the gorgeous coloration is caused by its chromium content. Large dark green emeralds fetch higher prices than clear diamonds of the same size. SAPPHIRE TANZANITE Sapphires boast the fact that they cover the entire color spectrum. This valuable corundum attains unique shades of pink, blue, orange, yellow or a greenish hue thanks to certain amounts of iron, chromium, copper or magnesium. The most valuable sapphires are blue, where the color comes from titanium and iron, but also the salmonred paparadscha sapphires, colored by iron and chromium. Their prices are comparable with ruby. Tanzanite is one of the rarest shades of blue found anywhere in the world of gemstones. This unique silicate, which is mined in only one place in the world, owes its stunning hue to trace amounts of strontium. Its deposits found in the shadow of the Kilimanjaro will soon be exhausted, which continues to constantly increase the value of tanzanite. 86 7_AJ.indd 86-87 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC 87 10/1/15 10:24 PM BOUTIQUES ALO DIAMONDS ČESKÁ REPUBLIKA PRAGUE: Centrum Chodov, Roztylská 2321/19, Prague 4 OC Nový Smíchov, Plzeňská 8, Prague 5 Centrum Černý Most, Chlumecká 765/6, Prague 9 Palladium, náměstí Republiky 1, Prague 1 BRNO: Olympia, U dálnice 777, Brno-Modřice OSTRAVA: Forum Nová Karolina, Jantarová 3344/4, Ostrava www.alo.cz THE SLOVAK REPUBLIC BRATISLAVA: Eurovea, Pribinova 8, Bratislava Avion Shopping Park, Ivanská cesta 5740/16, Bratislava KOŠICE: Double Tree by Hilton, Hlavná 123/1, Košice www.alo.sk USA www.alodiamonds.com 7_AJ.indd 88-89 Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC design by HOUSTON: The Galleria Mall, 5085 Westheimer Space #B3630, Houston, TX, 77056 LUXURY GUIDE MIAMI: Dadeland Mall 7535 N Kendall Dr, Miami, FL, 33156 10/1/15 10:24 PM