Universally Desired

Desert Diamonds:
Universally Desired
Marriam Mossalli
marriam.mossalli@arabnews.com
W
Muna Abu Sulayman, left, and Modi Batterjee at the opening of Desert Diamonds in Red Sea Mall.
OMEN in Jeddah can finally decorate themselves in frosted jewels — well, Desert Diamonds, to be exact. The diamond simulants are stunning, yet affordable.
The Desert Diamonds Collection is made affordable because it utilizes superior diamond
simulants that to the naked eye are identical to real diamonds.
It was during the 14 years that Sally Cowley, Founder and Managing Director of Desert
Diamond Global Group Ltd. spent living in Riyadh that she realized the appeal of diamond simulants.
Consequently, she adopted the concept and established her company in Bangkok, Thailand, where it is
still headquartered today.
“Desert Diamonds only uses the name based on the legend of Abha or Qaysumah diamonds,” said
Modia Batterjee, who manages the jewelry arm of AM Batterjee — the authorized distributor in the
Kingdom. “Desert Diamonds get their desert diamonds from all over the world.”
The simulants used are of the highest grade and are far superior to other synthetic substitutes available in the market. What really sets Desert Diamonds apart from its competitors is the fact that the
laboratory created diamonds are hand cut by diamond cutters in the same way natural diamonds are
cut. The diamonds are then hand polished with diamonds powder to give the stones an authentic luster.
“They are then set in 18K gold or silver like real diamonds,” explained Batterjee.
The diamonds are also similar to real diamonds in that they last a lifetime. The website states that
Desert Diamonds has a lifetime guarantee and promises that the stones will not discolor, become brittle
or crack with age.
“The Desert Diamonds ‘What Women Want’ Collection has been created for the independent, stylish
and savvy contemporary woman who enjoys wearing jewelry as a daily accessory on all occasions,” said
Batterjee.
“My passion is creating a collection of exceptional jewelry that delights the customer,” said Cowley.
Through research and the help of prestigious international jewelry designers, Cowley was able to achieve
just that.
“Most of the designs are hers and of other manufacturers,” said Batterjee. “I have designed some
of my own personal pieces.”
The collection includes high quality diamond simulants, colored stones, semi-precious stones and
freshwater pearls, set in 18k yellow and white gold, or as an alternative and more affordable option, 925
sterling silver with rhodium plating. “Our jewelry is priced so that luxury is available to all women. Women
everywhere are able to purchase by themselves for themselves,” added Batterjee.
Whether you’re looking for a simple, beautiful pair of pearl earrings or an extravagant necklace to add
some needed sparkle to your gown for that wedding next month, Desert Diamonds is a one-stop boutique
that will have “what you want” without bankrupting your savings account.
Visit Desert Diamonds on the 2nd floor of Jeddah’s Red Sea Mall through Entrance 3. For
hours of operation, call (02) 665-5225.
Nancy Gonzalez — Shiny Croc Clutch
SR3,500
Christian Louboutin — Metallic
Square Suede Clutch
SR2,650
Fendi — Maxi Sequined Baguette
SR5,800
Christian Louboutin — Patent
Chain Pouch
SR2,650
Alexander McQueen — Knuckle
Duster Skull Clutch
SR6,600