Pet Stores in the US
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WWW.IBISWORLD.COM Pet Stores in the US February 2012 /XFN\GRJ3HWRZQHUVZLOOLQYHVWLQSUHPLXP SURGXFWVDVGLVSRVDEOHLQFRPHULVHV IBISWorld Industry Report 45391 Pet Stores in the US February 2012 Caitlin Moldvay 2 About this Industry 16 International Trade 2 Industry Definition 17 Business Locations 2 Main Activities 2 Similar Industries 19 Competitive Landscape 31 Industry Data 2 Additional Resources 19 Market Share Concentration 31 Annual Change 19 Key Success Factors 31 Key Ratios 3 Industry at a Glance 4 Industry Performance 22 Barriers to Entry 4 Executive Summary 23 Industry Globalization 4 Key External Drivers 5 Current Performance 24 Major Companies 8 Industry Outlook 24 PetSmart Inc. 30 Industry Assistance 31 Key Statistics 20 Cost Structure Benchmarks 21 Basis of Competition 11 Industry Life Cycle 25 PETCO Animal Supplies Inc. 13 Products & Markets 28 Operating Conditions 13 Supply Chain 28 Capital Intensity 13 Products & Services 29 Technology & Systems 14 Demand Determinants 29 Revenue Volatility 15 Major Markets 30 Regulation & Policy 32 Jargon & Glossary www.ibisworld.com | 1-800-330-3772 | info @ibisworld.com 1 WWW.IBISWORLD.COM Pet Stores in the US February 2012 2 About this Industry Industry Definition 3HWVWRUHVVHOODYDULHW\RISHWVLQFOXGLQJ GRJVFDWV¿VKDQGELUGV6WRUHVDOVRVHOO SHWIRRGVDQGSHWVXSSOLHVVXFKDV FROODUVOHDVKHVKHDOWKDQGEHDXW\DLGV Main Activities The primary activities of this industry are VKDPSRRVPHGLFDWLRQWR\VSHW FRQWDLQHUVGRJNHQQHOVDQGFDWIXUQLWXUH 6RPHVWRUHVRIIHUSHWVHUYLFHVVXFKDV JURRPLQJDQGWUDLQLQJ Retailing pets Retailing pet food and supplies Providing pet grooming and boarding services The major products and services in this industry are Live animals Pet food Pet services Pet supplies Similar Industries 54194 Veterinary Services in the US Establishments in this industry provides veterinary services. 81291 Pet Grooming & Boarding in the US Operators in this industry provide pet grooming and boarding services. 45411a E-Commerce & Online Auctions in the US Businesses in this industry retails pet foods and pet supplies via the internet. 45411b Mail Order in the US Establishments in this industry retail pet foods and pet supplies via mail-order or catalogs. Additional Resources For additional information on this industry www.americanpetproducts.org/ American Pet Products Association www.petage.com Pet Age Magazine www.petbusiness.com Pet Business www.hsus.org The Humane Society of the United States WWW.IBISWORLD.COM Pet Stores in the US February 2012 3 Industry at a Glance Pet Stores in 2012 Key Statistics Snapshot Revenue Annual Growth 07-12 Annual Growth 12-17 Profit Wages Businesses $14.7bn 2.8% 3.8% $634.1m $1.9bn 13,730 Number of pets (cats and dogs) Revenue vs. employment growth 3HW6PDUW,QF % change 3(7&2$QLPDO 6XSSOLHV,QF 10 210 8 200 6 190 4 180 Millions Market Share 2 170 0 160 −2 150 −4 Year 04 06 Revenue 08 10 12 14 16 18 140 Year 03 05 07 09 11 13 15 17 Employment SOURCE: WWW.IBISWORLD.COM p. 24 Products and services segmentation (2012) Key External Drivers 10.2% Number of pets (cats and dogs) 4.5% Live animals Pet services Per capita disposable income External competition Number of households 58% 27.3% Pet food Pet supplies p. 4 SOURCE: WWW.IBISWORLD.COM SOURCE: WWW.IBISWORLD.COM Industry Structure Life Cycle Stage Revenue Volatility Capital Intensity Growth Regulation Level Medium Low Technology Change Medium Low Barriers to Entry Medium Industry Assistance None Industry Globalization Concentration Level High Competition Level FOR ADDITIONAL STATISTICS AND TIME SERIES SEE THE APPENDIX ON PAGE 31 Low Medium WWW.IBISWORLD.COM Pet Stores in the US February 2012 4 Industry Performance Executive Summary | Key External Drivers | Current Performance Industry Outlook | Life Cycle Stage Executive Summary 7KH3HW6WRUHVLQGXVWU\LVDKHDGRIWKH SDFNZKHQLWFRPHVWRVDOHV(YHQ GXULQJWKH*UHDW5HFHVVLRQZKLFK VORZHGPRVWRIWKHUHWDLOVHFWRUWKH LQGXVWU\FRQWLQXHGWR\LHOGSRVLWLYH UHYHQXHJURZWK7KLVWUHQGZDVPDLQO\ GULYHQE\DQLQFUHDVLQJQXPEHURI³SHW SDUHQWV´±SHWRZQHUVZKRWUHDWWKHLU IRXUOHJJHGIULHQGVDVIDPLO\PHPEHUV 'XULQJWKHHFRQRPLFGRZQWXUQZKHQ , QGXOJHQWSHWSDUHQWVZLOOGULYHXSGHPDQGIRU SUHPLXPSHWIRRGDQGVHUYLFHVOLNHJURRPLQJ FRQVXPHUVRIDOOLQFRPHOHYHOV WLJKWHQHGWKHLUEHOWVSHWSDUHQWVFXW EDFNRQWKHLUSHUVRQDOGLVFUHWLRQDU\ VSHQGLQJ¿UVWEHIRUHVFDOLQJGRZQRQ WKHLUVSHQGLQJIRUWKHLUSHWV &RQVHTXHQWO\UHYHQXHJURZWKVORZHG GXULQJWKHUHFHVVLRQEXWPDLQWDLQHGLWV RYHUDOOSRVLWLYHWUHQG5HYHQXHLV H[SHFWHGWRLQFUHDVHDWDQDYHUDJH DQQXDOUDWHRIWRELOOLRQLQ Key External Drivers Number of pets (cats and dogs) $VKRXVHKROGVDGRSWPRUHFDWVDQG GRJVGHPDQGIRULQGXVWU\JRRGVVXFK DVSHWIRRGVPHGLFLQHDQGDFFHVVRULHV ZLOOLQFUHDVH7KHDYHUDJHGRJRUFDW RZQHUVSHQGVDERXWDQQXDOO\ MXVWRQIRRGDFFRUGLQJWRWKH $PHULFDQ3HW3URGXFW$VVRFLDWLRQ¶V $33$1DWLRQDO3HW2ZQHU¶V6XUYH\ 7KLVGULYHULVH[SHFWHGWRLQFUHDVH GXULQJFUHDWLQJDSRWHQWLDO RSSRUWXQLW\IRUWKHLQGXVWU\ WKH¿YH\HDUVWR)URPWR UHYHQXHLVSURMHFWHGWRJDLQ 7KHHPHUJLQJWUHQGRISHWSDUHQWVKDV DOVREURXJKWDERXWKLJKGHPDQGIRU SUHPLXPSHWSURGXFWVDQGVHUYLFHV 6LQFHSHWVDUHRIWHQFRQVLGHUHGIDPLO\ PHPEHUVSHWRZQHUVIUHTXHQWO\LQGXOJH WKHPZLWKDOOQDWXUDODQGRUJDQLFSHW IRRGVDQGWUHDWVLQDGGLWLRQWRVHUYLFHV VXFKDVJURRPLQJDQGGD\FDUH7KHVH SRVLWLYHGULYHUVFRPELQHGZLWKULVLQJ VDOHVKDYHLQFUHDVHGSUR¿WPDUJLQVIRU LQGXVWU\SOD\HUVLQWKH¿YH\HDUVWR ,%,6:RUOGHVWLPDWHVWKDWPDUJLQVKDYH LQFUHDVHGIURPDERXWRIUHYHQXHLQ WRDERXWLQ 2YHUWKH¿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xternal competition 3HWIRRGWR\VDQGDFFHVVRULHVVXSSOLHGE\ WKLVLQGXVWU\FRPSHWHZLWKFRPSDUDEOH SURGXFWVRIIHUHGE\VXSHUPDUNHWVDQG Per capita disposable income JURFHU\VWRUHV6XSHUPDUNHWVDQGJURFHU\ &RQVXPHUVLQFUHDVLQJO\SHUFHLYHSHWVDV VWRUHVRIWHQVHOOWKHVDPHSURGXFWVRU PHPEHUVRIWKHIDPLO\VRSURGXFWVIRU 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SOURCE: WWW.IBISWORLD.COM GRJVLVH[SHFWHGWRULVHRYHUWKH¿YH \HDUVWRSULPDULO\GULYHQE\ PRUHFRPPRQVLQJOHSHUVRQ KRXVHKROGVDQGWKHDJLQJSRSXODWLRQ GHPRJUDSKLFVHJPHQWVVHHNLQJ FRPSDQLRQVKLS,%,6:RUOGSURMHFWV WKDWWKHQXPEHURISHWVZLOOLQFUHDVHDW DQDYHUDJHDQQXDOUDWHRIRYHU WKH¿YH\HDUSHULRGFRQWULEXWLQJWR WKHLQGXVWU\¶VJURZLQJUHYHQXH :LWKULVLQJVDOHVYROXPHVWKH LQGXVWU\¶VSUR¿WDELOLW\ZLOOOLNHO\ LQFUHDVHDVZHOOLQWKH¿YH\HDUVWR ,%,6:RUOGIRUHFDVWVSUR¿W PDUJLQVWRLQFUHDVHIURPRI WWW.IBISWORLD.COM Pet Stores in the US February 2012 9 Industry Performance Industry Outlook continued UHYHQXHLQWRLQ5LVLQJ SUR¿WDELOLW\ZLOODOVRFRQWLQXHWREULQJ QHZHQWUDQWVLQWRWKHLQGXVWU\7KH Premium products will 6LQFHDGHYDVWDWLQJSHWIRRGUHFDOORI ZKLFKLVVXVSHFWHGWRKDYHFDXVHG remain popular PRUHWKDQDQLPDOGHDWKVSHW RZQHUVKDYHEHFRPHLQFUHDVLQJO\ FRQVFLRXVRIWKHIRRGWKDWWKH\JLYH WKHLUIRXUOHJJHGFRPSDQLRQV$VD UHVXOWPDQ\QDWXUDODQGRUJDQLFIRRGV DQGWUHDWVKDYHJDLQHGSRSXODULW\ SURYLQJWREHOXFUDWLYHVRXUFHVRI UHYHQXHRYHUWKHSDVW¿YH\HDUV ,%,6:RUOGSURMHFWVWKDWWKH 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3HWRZQHUVKLSLVFRQWLQXLQJWRULVHVWHDGLO\ H[SDQGLQJWKHLQGXVWU\¶VWDUJHWPDUNHW Maturity 30 Quality Growth Company consolidation; level of economic importance stable 25 High growth in economic importance; weaker companies close down; developed technology and markets Key Features of a Growth Industry Revenue grows faster than the economy Many new companies enter the market Rapid technology & process change Growing customer acceptance of product Rapid introduction of products & brands 20 15 Quantity Growth Many new companies; minor growth in economic importance; substantial technology change 10 E-Commerce & Online Auctions 5 Pet Stores Veterinary Services Mail Order 0 Shake-out Decline Crash or Grow? –10 –10 –5 Toy, Doll & Game Manufacturing Shake-out –5 Animal Food Production 0 Potential Hidden Gems Time Wasters Future Industries 5 10 Hobby Industries 15 20 25 30 % Growth of establishments SOURCE: WWW.IBISWORLD.COM WWW.IBISWORLD.COM Pet Stores in the US February 2012 12 Industry Performance Industry Life Cycle This industry is Growing 7KH3HW6WRUHVLQGXVWU\LVLQDJURZWK VWDJHRILWVOLIHF\FOHW\SL¿HGE\QHZ SURGXFWLQWURGXFWLRQVDQGULVLQJQXPEHU RIHQWHUSULVHV,QIDFWLQGXVWU\YDOXHG DGGHGZKLFKPHDVXUHVWKHLQGXVWU\¶V FRQWULEXWLRQWRWKH86HFRQRP\LV H[SHFWHGWRLQFUHDVHSHU\HDULQWKH \HDUVWR,QFRPSDULVRQ86*'3 LVSURMHFWHGWRJURZE\DQQXDOO\ RYHUWKHVDPHSHULRG7KLVLQGLFDWHVWKDW WKHLQGXVWU\LVJURZLQJDWDIDVWHUUDWH WKDQWKHHFRQRP\DVLJQWKDWLWLVLQWKH JURZWKSKDVHRILWVF\FOH 2YHUWKH¿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KEY SELLING INDUSTRIES Products & Services 31111 Animal Food Production in the US This industry supplies pet stores with a vast array of pet food. 33993 Toy, Doll & Game Manufacturing in the US This industry supplies pet toys and accessories to industry operators. 54194 Veterinary Services in the US This industry provides veterinary care services such as vaccinations to industry operators. Products and services segmentation (2012) 10.2% Pet services 4.5% Live animals 27.3% Pet supplies Total $14.7bn Pet food 2EYLRXVO\IRRGLVDQHFHVVLW\IRUDOOSHWV VRLWLVQRWVXUSULVLQJWKDWSHWIRRGVPDNH XSWKHODUJHVWSURGXFWVHJPHQWIRUWKH LQGXVWU\7KLVVHJPHQWFRYHUVDZLGH UDQJHRISURGXFWVVXFKDVGU\DQGZHW IRRGIRUGRJVDQGFDWVELUGIHHGFULFNHWV DQGZRUPVIRUUHSWLOHVDQGRWKHUWUHDWV DQGVXSSOHPHQWVIRUKRXVHKROGSHWV,Q KRZHYHUWKLVVHJPHQWZDVKXUWE\D QDWLRQZLGHUHFDOORIPHODPLQH FRQWDPLQDWHGGRJDQGFDWIRRGZKLFK UHSRUWHGO\FDXVHGWKHGHDWKRIPRUHWKDQ DQLPDOV7KLVLQFLGHQWKRZHYHU KDVFRQWULEXWHGWRWKHWUHQGWRZDUG SUHPLXPSHWIRRGVZLWKQDWXUDODQG 58% Pet food SOURCE: WWW.IBISWORLD.COM RUJDQLFLQJUHGLHQWV7KHVHSUHPLXPSHW IRRGVWHQGWREHKLJKHUSULFHGZLWKODUJHU PDUNXSVDVDUHVXOWWKLVVHJPHQW¶VVKDUH RIUHYHQXHKDVEHHQULVLQJVLQFH 7RGD\DYDULHW\RISUHPLXPSHWIRRGVDUH DYDLODEOHWRFRQVXPHUV([DPSOHVLQFOXGH WKHUDZGLHWIRUGRJDQGFDWIRRGVZHLJKW FRQWUROIRRGIRUREHVHDQLPDOVVSHFLDOL]HG IRUPXODVIRUVHQVLWLYHVWRPDFKVDQG IUHVKO\EDNHGFDNHVDQGFRRNLHVDVWUHDWV ,QWKLVVHJPHQWLVH[SHFWHGWR DFFRXQWIRURILQGXVWU\UHYHQXH Pet supplies 3URGXFWVLQWKLVVHJPHQWLQFOXGHIRRG ERZOVFROODUVDQGOHDVKHVSHWFORWKLQJ WWW.IBISWORLD.COM Pet Stores in the US February 2012 14 Products & Markets Products & Services continued EUXVKHVDQGFRPEVVKRYHOVDQG VFRRSHUVFDWOLWWHUFDJHVELUGVDQG UHSWLOHVWUDYHOFDUULHUVDQGDQ\RWKHU YDULRXVDFFHVVRULHVIRUSHWV$OWKRXJK WKLVVHJPHQWPDNHVXSWKHVHFRQGODUJHVW SURGXFWPDUNHWIRUWKH3HW6WRUHV LQGXVWU\WKLVVHJPHQW¶VVKDUHRIUHYHQXH KDVEHHQGHFOLQLQJLQWKH¿YH\HDUVWR SULPDULO\GXHWRFRPSHWLWLRQ EHFDXVHWKLVVHJPHQWHQFRPSDVVHVD ZLGHYDULHW\RIJRRGVDQGWKHUHDUHQR UHJXODWLRQVWKDWOLPLWWKHLUVDOH FRPSHWLWLRQLVTXLWHKLJK7RWKLVSRLQW SHWVXSSOLHVDUHEHLQJLQFUHDVLQJO\VROGDW DYDULHW\RIUHWDLORXWOHWVHJKRPH LPSURYHPHQWVWRUHVQRZUHWDLOGRJJLH GRRUVDQG\HOORZODZQVSRWUHPRYHUV,Q SHWVXSSOLHVDUHHVWLPDWHGWR DFFRXQWIRURIWRWDOVDOHV Pet ownership segmentation in the US (2011) Animal Birds Cats Dogs Horse Freshwater Fish Saltwater Fish Reptiles Small Animals Share of total pets (%) 4.3 22.9 20.7 2.1 40.0 2.3 3.4 4.2 SOURCE: AMERICAN PET PRODUCTS ASSOCIATION Live animal purchases 7KHOLYHDQLPDOVHJPHQWRIWKHLQGXVWU\ LVH[SHFWHGWRUHSUHVHQWRIWRWDO LQGXVWU\VDOHVDQGWKLVVKDUHKDV UHPDLQHGVWDEOHRYHUWKHSDVW¿YH\HDUV Services 7KLVSURGXFWVHJPHQWLVVPDOOEHFDXVHD 3HWVHUYLFHVKDYHEHHQWKHIDVWHVWJURZLQJ SHWLVQRUPDOO\DRQHRIISXUFKDVHZKLOH SURGXFWVHJPHQWIRUWKHLQGXVWU\,W SURGXFWVLQRWKHUVHJPHQWVVXFKDVSHW LQFOXGHVIXOOVHUYLFHJURRPLQJKDLUFXWV VXSSOLHVDQGSHWIRRGVQHHGWREH EDWKVWRHQDLOWULPPLQJDQGWRRWK SXUFKDVHGWKURXJKRXWWKHOLIHRIWKHSHW EUXVKLQJEXWH[FOXGHVYHWHULQDU\VHUYLFHV WKXVUHTXLULQJUHSHWLWLYHVSHQGLQJ 2WKHUVHUYLFHVPD\LQFOXGHVXFKDFWLYLWLHV )XUWKHUPRUHPDMRUSOD\HUVLQWKH DVWUDLQLQJERDUGLQJDQGGD\FDPS0XFK LQGXVWU\RQO\VHOOVPDOODQLPDOVDQG¿VK RIWKHULVHRIWKLVVHJPHQWKDVEHHQGULYHQ DQGSDUWQHUZLWKORFDOSHWSURJUDPVIRU E\DJUHDWHULQWHUHVWLQSHWSDPSHULQJ$V FDWDQGGRJDGRSWLRQV2QWKHRWKHU PRUHSHWRZQHUVDGRSWHGWKHPDV KDQGVPDOOHURSHUDWLRQVRIWHQVHOODOO PHPEHUVRIWKHLUIDPLO\GHPDQGIRU W\SHVRIDQLPDOVFDWVGRJV¿VKUDEELWV 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industry is High Key Success Factors IBISWorld identifies 250 Key Success Factors for a business. The most important for this industry are: 0RUHWKDQKDOIRIWKH3HW6WRUHV LQGXVWU\¶VUHYHQXHFRPHVIURPWZR VSHFLDOW\VXSSO\UHWDLOHUV3HW6PDUWDQG 3(7&27KHRWKHUSRUWLRQRIWKHLQGXVWU\ FRQVLVWVRIIDPLO\RZQHGVWRUHVVPDOO IUDQFKLVHVDQGVPDOOFKDLQVRISHWVWRUHV 7KHLQGXVWU\KDVDKLJKOHYHORI FRQFHQWUDWLRQZLWKWKHWRSIRXUFRPSDQLHV JHQHUDWLQJDQHVWLPDWHGRIWKH LQGXVWU\¶VUHYHQXH$OWKRXJKWKHUHLVD KLJKOHYHORIFRQFHQWUDWLRQVPDOO RSHUDWRUVDUHVWLOODEOHWR¿QGQLFKH PDUNHWVLQWKHLUJHRJUDSKLFDOORFDWLRQV DQGUDUHO\H[SDQGEH\RQGWKRVHDUHDV ,%,6:RUOGHVWLPDWHVWKDWE\WKHHQG RIWKHLQGXVWU\ZLOOKDYHDERXW ¿UPVRIZKLFKDERXWRI WKRVH¿UPVZLOOEHRSHUDWHGE\VLQJOH RZQHUVPDOOIDPLO\EXVLQHVVHV2I EXVLQHVVHVWKDWKDYHHPSOR\HHVDERXW HQWHUSULVHVKDYHIHZHUWKDQ HPSOR\HHVZKLOHRQO\KDYHPRUH WKDQZRUNHUV ,QWKH¿YH\HDUVWRPDMRU SOD\HUV3HW6PDUWDQG3(7&2DUH Attractive product presentation ,QRUGHUWRGUDZFXVWRPHUVDQG HQFRXUDJHSXUFKDVHVH\HFDWFKLQJ SURPRWLRQVDQGGLVSOD\VDUHHVVHQWLDO IRUSHWVWRUHV Experienced work force ,WLVLPSRUWDQWWRHPSOR\DKLJKO\ FDSDEOHVWDIIZLWKFOHDUNQRZOHGJHRI WKHSHWLQGXVWU\WREHWWHUDVVLVW FXVWRPHUVDQGERRVWVDOHV Proximity to key markets 2SHUDWRUVQHHGWREHORFDWHGLQKLJK WUDI¿FDQGKLJKYLVLELOLW\ORFDWLRQV Companies by employment size No. of employees Share (%) 0-4 5-9 10-19 20-99 100-499 500+ Statistics of US Businesses 57.4 23.2 13.0 5.6 0.6 0.2 SOURCE: US CENSUS BUREAU H[SHFWHGWRJURZWKHLUVKDUHRIWKH LQGXVWU\ZLWKDVWHDG\VWUHDPRI FXVWRPHUVSDWURQL]LQJWKHLUVWRUHV7KLV LVEHFDXVHWKHVHELJER[UHWDLOHUVDUH DEOHWRRIIHUFXVWRPHUVD³EHVWRIERWK ZRUOGV´VFHQDULRZKHUHWKH\SURYLGH EURDGDQGLQGXVWU\VSHFL¿FSURGXFW VHOHFWLRQVZKLOHRSHUDWLQJRQDVFDOH VXFKWKDWWKH\FDQSXUFKDVHLQEXONDQG SDVVRQVDYLQJVWRWKHFRQVXPHUV &RQVHTXHQWO\WKHVHVWRUHVDUHH[SHFWHG WRJURZDWWKHH[SHQVHRIVPDOOVWRUHVLQ WKHLQGXVWU\ VXFKDVPDMRUVKRSSLQJSUHFLQFWVLQ RUGHUWRPD[LPL]HVWRUHWUDI¿FDQG VDOHV Economies of scope 6XFFHVVIXORSHUDWRUVQHHGDUDQJHRI WKHPRVWSRSXODUSHWVDQGSHWVXSSOLHV DWGLIIHUHQWOHYHOVRISULFHDQGTXDOLW\ 2IIHULQJDZLGHUYDULHW\RISURGXFWVZLOO DWWUDFWDODUJHUFXVWRPHUEDVH Effective quality control 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23 Competitive Landscape Barriers to Entry continued LQGXVWU\LVKLJKO\IUDJPHQWHGWKHUHLV DOVRLQWHQVHSULFHFRPSHWLWLRQIURPPDVV PHUFKDQGLVHUVRQOLQHRSHUDWRUVDQG FDWDORJUHWDLOHUVZKLFKPD\SURYLGHD EDUULHUIRUQHZLQGHSHQGHQWUHWDLOHUV 2SHQLQJDQHZSHWVWRUHDQGPHHWLQJ OLFHQVLQJVWDQGDUGVLVH[SHQVLYH,Q DGGLWLRQDVLJQL¿FDQWVKDUHRIIXQGLQJ PD\EHGLUHFWHGWRZDUGPDUNHWLQJWR EXLOGFRQVXPHULQWHUHVWDQGUHFRJQLWLRQ 7KHLQLWLDOFRVWRIHVWDEOLVKLQJRU SXUFKDVLQJDUHWDLORXWOHWLQDGGLWLRQWR SXUFKDVLQJDQGPDLQWDLQLQJLQYHQWRU\ OHYHOVPD\EHDEDUULHUIRUQHZHQWUDQWV %DUULHUVDUHJUHDWHUIRUQHZVPDOOHU UHWDLOHUVEHFDXVHIRUPLQJUHOLDEOHVXSSO\ UHODWLRQVKLSVZLWKZKROHVDOHUVDQG PDQXIDFWXUHUVPD\SURYHWREHGLI¿FXOW ([LVWLQJDQGZHOOHVWDEOLVKHGGLVWULEXWLRQ UHODWLRQVKLSVPD\GHWHUSRWHQWLDO RSHUDWRUVIURPHQWHULQJWKLVLQGXVWU\DV LWSURYLGHVDQDGYDQWDJHWRH[LVWLQJ UHWDLOHUVE\JLYLQJDFFHVVWRORZSULFHG KLJKTXDOLW\JRRGV Industry Globalization 7KLVLQGXVWU\LVFKDUDFWHUL]HGE\DODUJH QXPEHURIVPDOOSOD\HUV0DQ\RIWKH VPDOOHULQGHSHQGHQWSHWVXSSO\UHWDLOHUV 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Market share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¿OWHUV PDNHXSWKHKDUGJRRGVFDWHJRU\3HWV VROGE\WKHFRPSDQ\LQFOXGHV¿VKELUGV UHSWLOHVDQGVPDOOSHWV/DUJHUDQLPDOV VXFKDVFDWVDQGGRJVDUHQRWVROGLQ 3HW6PDUWKRZHYHUWKH\DUHDYDLODEOHIRU DGRSWLRQWKURXJKWKH3HW6PDUW&KDULWLHV¶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inancial performance 2YHUWKH¿YH\HDUVWR3HW6PDUW¶V UHYHQXHLVH[SHFWHGWRLQFUHDVHDQ DYHUDJHDQQXDOUDWHRIWR ELOOLRQ$VWKHHFRQRP\JDLQVWUDFWLRQ DQGFRQVXPHUVJDLQDGGLWLRQDO GLVSRVDEOHLQFRPHWRVSHQGRQWKHLUSHWV ,%,6:RUOGDQWLFLSDWHVWKDWFRPSDQ\ VDOHVZLOOJURZLQIROORZLQJDQ HVWLPDWHGLQFUHDVHLQDQG VWURQJJURZWKLQ,Q¿VFDODQG 3HW6PDUWSRVWHGVWURQJVDOHVZLWK WWW.IBISWORLD.COM Pet Stores in the US February 2012 25 Major Companies Player Performance continued UHYHQXHULVLQJDQG UHVSHFWLYHO\6XFKJURZWKUDWHVGXULQJ WKHUHFHVVLRQZHUHDLGHGE\UHVLOLHQW LQGXVWU\GHPDQGFRQVXPHUVEDUHO\ VFDOHGEDFNVSHQGLQJIRUWKHLUIRXU OHJJHGFRPSDQLRQVHYHQGXULQJWLPHVRI ORZLQFRPH7RWKLVHQGDYHUDJHVDPH VWRUHVDOHVLQFUHDVHGDQGLQ DQGZKLOHVHUYLFHVDOHV LQFUHDVHGDQGUHVSHFWLYHO\ :LWKKLJKVDOHVQHWLQFRPHDOVR UHPDLQHGVWURQJRYHUWKH\HDUV,Q¿VFDO KRZHYHULQFRPHGHFUHDVHGDERXW PLOOLRQGXHWRFRVWVDVVRFLDWHG ZLWKDJJUHVVLYHH[SDQVLRQWKHDGGLWLRQ RIQHZVWRUHVDQG3HWV+RWHOV 3ULRUWRWKHUHFHVVLRQWKHFRPSDQ\ SHUIRUPHGHYHQVWURQJHUZLWK UHYHQXHJURZWKLQ¿VFDO6RPHRI WKHJURZWKZDVGULYHQE\QHZVWRUH RSHQLQJVDVZHOODVDLQFUHDVHLQ FRPSDUDEOHVWRUHVDOHV,QDGGLWLRQ KLJKHUGHPDQGIRUSHWVHUYLFHVEHFDPH DQLQFUHDVLQJLPSRUWDQWVDOHVDYHQXH $IWHU3HW6PDUWDGGHGQHZ3HWV+RWHOV WKDWRIIHUHGJURRPLQJWUDLQLQJERDUGLQJ DQGGD\FDPSVHUYLFHVDOHVURVH GXULQJWKH\HDU PetSmart Inc. – financial performance Year* Revenue ($ million) (% change) Net Income ($ million) (% change) Employees (% change) 2007 4,672.7 10.4 258.7 39.8 43,000 N/C 2008 5,065.3 8.4 192.7 -25.5 46,000 7.0 2009 5,336.4 5.4 198.3 2.9 45,000 -2.2 2010 5,693.8 6.7 239.9 21.0 47,000 4.4 2011* 6,103.8 7.2 301.8 25.8 47,500 1.1 2012* 6,531.0 7.0 348.3 15.4 48,500 2.1 *Estimates Player Performance PETCO Animal Supplies Inc. Market share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¶VUHDFKLQWR2KLRDQGWKH 6RXWKHDVWUHJLRQ,Q7H[DV3DFL¿F *URXSDQG/HRQDUG*UHHQ3DUWQHUV WRRNWKHFRPSDQ\SULYDWHIRUWKHVHFRQG WLPHWKHGHDOZDVYDOXHGDWELOOLRQ LQFOXGLQJDVVXPHGGHEW7KHVDPHJURXS WRRN3(7&2SULYDWHIRUPLOOLRQ WWW.IBISWORLD.COM Pet Stores in the US February 2012 26 Major Companies Player Performance continued LQEXW3(7&2UHWXUQHGWRWKH SXEOLFGRPDLQLQ UHYHQXHZLOOWRWDOELOOLRQLQ PDUNLQJDQDYHUDJHDQQXDOJURZWK RYHUWKH¿YH\HDUSHULRG Financial performance 6WURQJVDOHVRISUHPLXPSURGXFWVDUH %HFDXVHWKHFRPSDQ\ZHQWSULYDWHLQ H[SHFWHGWREHWKHPDLQGULYHUIRUWKH 3(7&2¶V¿QDQFLDOVDUHQRORQJHU JURZWK7KHFRPSDQ\LQYHVWHGKHDYLO\LQ DYDLODEOHWRWKHSXEOLFOLPLWLQJWKHDELOLW\ WKLVSURGXFWVHJPHQWLQE\ WRSURYLGH\HDUE\\HDUDQDO\VLVRI ODXQFKLQJ8QOHDVKHGDVSHFLDOW\VWRUHIRU ¿QDQFLDOSHUIRUPDQFH+RZHYHU RQO\SUHPLXPQDWXUDORUJDQLFDQGUDZ ,%,6:RUOGSURMHFWVWKDWOLNHWKHLQGXVWU\ SHWIRRGV3(7&2RSHUDWHV8QOHDVKHG DVDZKROHWKH¿UPKDVH[SHULHQFHG VWRUHVLQ&DOLIRUQLD0DU\ODQG SRVLWLYHJURZWKLQWKH¿YH\HDUVWR 0DVVDFKXVHWWV1HZ<RUN9LUJLQLDDQG ,%,6:RUOGHVWLPDWHVWKDW3(7&2¶V WKH'LVWULFWRI&ROXPELD Petco Animal Supplies Inc. – financial performance* Year Revenue ($ million) (% change) Employees (% change) 2007 2,400 9.1 20,100 2.7 2008 2,550 6.3 22,000 9.5 2009 2,700 5.9 23,200 5.5 2010 2,800 3.7 23,500 1.3 2011* 2,925 4.5 24,400 3.8 2012* 3,050 4.3 25,500 4.5 *Estimates Other Companies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et Supplies Plus Estimated market share: 3.6% 3HW6XSSOLHV3OXVLVDIUDQFKLVHEXVLQHVV RSHUDWLQJDERXWVWRUHVDFURVV VWDWHV3HW6XSSOLHV3OXVRIIHUVIUDQFKLVHV LQVHOHFWHGVWDWHVWRVLQJOHVWRUHRZQHU RSHUDWRUVDQGDOVRWRDUHDGHYHORSHUV ZKRRZQDOOVWRUHVLQDGHVLJQDWHG PDUNHWUHJLRQ$FFRUGLQJWRFRPSDQ\ LQIRUPDWLRQWKHSXUFKDVHRID3HW 6XSSOLHV3OXVIUDQFKLVHFRVWVEHWZHHQ DQG 3HW6XSSOLHV3OXVVWRUHVDUH JHQHUDOO\ORFDWHGLQKLJKWUDI¿FDUHDV DQGDUHOLPLWHGWRDERXWWR VTXDUHIHHWLQVL]HIRUVPDOOHU PDUNHWVDQGWRVTXDUH IHHWLQODUJHUPHWURSROLWDQDUHDV7KH WWW.IBISWORLD.COM Pet Stores in the US February 2012 27 Major Companies Other Companies continued VPDOOHUVWRUHFRQFHSWZDVGHVLJQHGWR NHHSRSHUDWLQJFRVWVWRDPLQLPXPLQ DELGWRRIIHUSHWIRRGDQGVXSSOLHVDW FRPSHWLWLYHSULFHV7KHFRPSDQ\DOVR XVHVDMXVWLQWLPHGHOLYHU\V\VWHPWR RIIHUDZLGHYDULHW\RISURGXFWVZLWKRXW H[WHQVLYHVWRUHVSDFHWRVWRFN LQYHQWRU\,%,6:RUOGHVWLPDWHVWKDW 3HW6XSSOLHV3OXVZLOOJHQHUDWHDERXW PLOOLRQLQDFFRXQWLQJIRU DERXWRIWKHWRWDOPDUNHW Pet Supermarket Inc. Estimated market share: 1.6% :LWKDPDUNHWVKDUHRIOHVVWKDQ 3HW6XSHUPDUNHW,QFLVDVPDOOIDPLO\ RZQHGUHWDLOHURISHWVXSSOLHVDQG PHGLFLQHV3HW6XSHUPDUNHWRSHUDWHV DERXWVWRUHVSULPDULO\LQ)ORULGDEXW DOVRLQ$ODEDPD&DOLIRUQLD*HRUJLD .HQWXFN\1HYDGDDQG1RUWK&DUROLQD 3HW6XSHUPDUNHWVHOOVPRUHWKDQ SHWFDUHSURGXFWVLQFOXGLQJIRRGWR\V PHGLFLQHDQGFORWKLQJDVZHOODVVPDOO DQLPDOVVXFKDVKDPVWHUVJXLQHDSLJV UDEELWVDQGWURSLFDO¿VK,%,6:RUOG HVWLPDWHV3HW6XSHUPDUNHWZLOOJHQHUDWH DERXWPLOOLRQLQ Pet Food Express Estimated market share: Less than 1.0% 3HW)RRG([SUHVVLVDQLQGHSHQGHQW UHWDLOHUFKDLQRSHUDWLQJDERXWVWRUHV WKURXJKRXW1RUWKHUQ&DOLIRUQLD7KH FRPSDQ\RIIHUVDUDQJHRISHWVXSSOLHV LQFOXGLQJEHGVERZOVIHHGHUVFDUULHUV FDJHVÀHDFRQWUROIRRGJURRPLQJ PHGLFDWLRQVDQLWDWLRQWR\VOHDVKHV KDUQHVVHVDQGWDQNV0DQ\VWRUHVDOVR IHDWXUHVHOIVHUYLFHSHWZDVKHVDGRSWLYH VHUYLFHVGRJWUDLQLQJFODVVHVDQGORZ FRVWYDFFLQDWLRQ7KHFRPSDQ\DOVR RSHUDWHVDQRQOLQHVWRUHDW SHWIRRGH[SUHVVFRP,%,6:RUOG HVWLPDWHVWKDWWKH¿UPZLOOJHQHUDWH DERXWPLOOLRQLQ WWW.IBISWORLD.COM 28 Pet Stores in the US February 2012 Operating Conditions Capital Intensity | Technology & Systems | Revenue Volatility Regulation & Policy | Industry Assistance Capital Intensity Level The level of capital intensity is Low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¿YH\HDUV UHÀHFWLQJWKHODERULQWHQVLYHQDWXUHRI WKHUHWDLOLQGXVWU\7RWKLVSRLQWWKHFRVW RIODERUZLWKLQWKLVLQGXVWU\LVUHODWLYHO\ Capital intensity Capital units per labor unit 0.5 0.4 0.3 0.2 0.1 0.0 Economy Retail Trade Pet Stores Dotted line shows a high level of capital intensity SOURCE: WWW.IBISWORLD.COM KLJKFRPSDUHGWRWKDWH[SHULHQFHGE\ FRPSHWLWRUVVXFKDVVXSHUPDUNHWVPDVV PHUFKDQGLVHUVDQGRQOLQHSHWVXSSO\ Tools of the Trade: Growth Strategies for Success Investment Economy Recreation, Personal Services, Health and Education. Firms benefit from personal wealth so stable macroeconomic conditions are imperative. Brand awareness and niche labor skills are key to product differentiation. Information, Communications, Mining, Finance and Real Estate. To increase revenue firms need superior debt management, a stable macroeconomic environment and a sound investment plan. Traditional Service Economy Wholesale and Retail. Reliant on labor rather than capital to sell goods. Functions cannot be outsourced therefore firms must use new technology or improve staff training to increase revenue growth. Pet Stores Veterinary Services Capital Intensive Labor Intensive New Age Economy E-Commerce & Online Auctions Mail Order Animal Food Production Toy, Doll & Game Manufacturing Change in Share of the Economy Old Economy Agriculture and Manufacturing. Traded goods can be produced using cheap labor abroad. To expand firms must merge or acquire others to exploit economies of scale, or specialize in niche, high-value products. SOURCE: WWW.IBISWORLD.COM WWW.IBISWORLD.COM Pet Stores in the US February 2012 29 Operating Conditions Capital Intensity continued UHWDLOHUV7KLVLVEHFDXVHWKHRWKHUVWRUHV GRQRWUHWDLOSHWVGLUHFWO\ZKLFK LQKHUHQWO\UHTXLUHVDVPDOOHUVWDII,Q DGGLWLRQWKHVHVWRUHVGRQRWLQFXUFRVWV DVVRFLDWHGZLWKHPSOR\HHWUDLQLQJVLQFH ZRUNHUVDWWKHVHUHWDLOHUVGRQRWUHTXLUH LQGXVWU\VSHFL¿FNQRZOHGJH)RURQOLQH UHWDLOHUVODERUFRVWVDUHH[FHSWLRQDOO\ORZ DVWKH\DUHQRWUHTXLUHGWRRXWOD\ H[SHQGLWXUHRQFXVWRPHUVHUYLFHQRUDUH WKH\UHTXLUHGWRKDYHVKHOYLQJGLVSOD\V RUFDVKUHJLVWHUV Technology & Systems 7HFKQRORJLFDODGYDQFHVLQWKLVLQGXVWU\ KDYHLQFOXGHGFRPSXWHUVFDQQLQJFDVK UHJLVWHUVDQGDXWRPDWHGLQYHQWRU\ HTXLSPHQW7KHLQWURGXFWLRQRIWKLV WHFKQRORJ\KDVHQDEOHGUHWDLOHUVWR EHWWHUPDQDJHHI¿FLHQF\RIRSHUDWLRQV DQGLQYHQWRU\7HFKQRORJ\DWFKHFNRXW KDVOHGWRFRPSXWHUL]HGSRLQWRIVDOH HTXLSPHQWZKLFKFRQWUROVDQGUHFRUGV PHUFKDQGLVLQJGLVWULEXWLRQVDOHVDQG VWRFNPDUNGRZQV)XUWKHUPRUHEDU FRGHVFDQQLQJKDVRIIHUHGWKH DGYDQWDJHVRIKLJKHUODERUSURGXFWLYLW\ WKDWLQFUHDVHVWKHVSHHGDWZKLFK LQIRUPDWLRQLVSDVVHGJUHDWHUFRQWURO RYHUWKHGLVWULEXWLRQRIJRRGVDQG UHGXFHGHUURUVDORQJWKHVXSSO\FKDLQ 1HZLPSURYHPHQWVZLOOERRVWUHYHQXH IRUWKHODUJHUVWRUHVZKRFDQDIIRUGWR LQYHVWLQWKHWHFKQRORJLHV)RU H[DPSOHODUJHUUHWDLOHUVZLOOEHQH¿W IURP5DGLR)UHTXHQF\,GHQWL¿FDWLRQ 5),'ZKLFKSURYLGHVUHDOWLPH LQIRUPDWLRQRQLQYHQWRU\DQGKHOSWR UHGXFHVKULQNDJHSUREOHPVDVZHOODV LPSURYHHI¿FLHQF\ 3HWVWRUHVVHOOGLVFUHWLRQDU\HJSHWVDQG WR\VDQGQRQGLVFUHWLRQDU\SURGXFWV HJSHWIRRG:KLOHSXUFKDVLQJDSHWLV JHQHUDOO\GLVFUHWLRQDU\DODUJH SURSRUWLRQRIH[SHQGLWXUHRQDSHWLV QRQGLVFUHWLRQDU\EHFDXVHWKHDQLPDO QHHGVIRRGPHGLFLQHDQGFHUWDLQ VXSSOLHVLQRUGHUWRVXUYLYH7RSURYLGHD EUHDNGRZQSHWIRRGPDNHVXSDERXW RILQGXVWU\UHYHQXHSHWVXSSOLHV DQGPHGLFLQHDFFRXQWIRUZKLOH QHZSHWSXUFKDVHVUHSUHVHQWIRURQO\ $VVXFKWKHQRQGLVFUHWLRQDU\ FRPSRQHQWRILQGXVWU\PHUFKDQGLVH The level of Technology Change is Medium Revenue Volatility Level The level of Volatility is Low A higher level of revenue volatility implies greater industry risk. Volatility can negatively affect long-term strategic decisions, such as the time frame for capital investment. When a firm makes poor investment decisions it may face underutilized capacity if demand suddenly falls, or capacity constraints if it rises quickly. Volatility vs Growth 1000 Revenue volatility* (%) Level Hazardous Rollercoaster 100 10 Pet Stores 1 0.1 Stagnant –30 –10 Blue Chip 10 30 50 70 Five year annualized revenue growth (%) * Axis is in logarithmic scale SOURCE: WWW.IBISWORLD.COM WWW.IBISWORLD.COM Pet Stores in the US February 2012 30 Operating Conditions Revenue Volatility continued DFFRXQWVIRUWKHPDMRULW\RILQGXVWU\ UHYHQXH7KLVKLJKOHYHORIQRQ GLVFUHWLRQDU\GHPDQGNHHSVWKHYRODWLOLW\ RIWKLVLQGXVWU\ORZ7RWKLVSRLQW \HDURQ\HDUUHYHQXHÀXFWXDWLRQV DYHUDJHGRYHUWKH¿YH\HDUVWR Regulation & Policy 7KHUHDUHLQGXVWU\VSHFL¿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³OHPRQODZ´ZKLFKLV GHVLJQHGWRSURWHFWFRQVXPHUVWKDWEX\ DQLPDOVIURPSHWVKRSV 7KH3HW6WRUHVLQGXVWU\GRHVQRWUHFHLYH DQ\VSHFL¿FJRYHUQPHQWVXSSRUWLQWKH IRUPRIVXEVLGLHVRURWKHUZLVH +RZHYHUWKHUHDUHVHYHUDOWUDGH DVVRFLDWLRQVZKLFKUHSUHVHQWWKH LQGXVWU\0RVWQRWDEOHDPRQJWKHPLV WKH$PHULFDQ3HW$VVRFLDWLRQZKLFK SURPRWHVSHWRZQHUVKLSDQG GLVVHPLQDWHVLQGXVWU\UHODWHG LQIRUPDWLRQWRPHPEHUV Level & Trend The level of Regulation is Medium and the trend is Steady Industry Assistance Level & Trend The level of Industry Assistance is None and the trend is Steady Key tariffs Goods Saddlery and harness for any animal (excluding dogs – see above) Dog leashes, collars, muzzles, harnesses and similar Pet food Low rate High rate 2.8 2.4 0.0 2.8 2.4 0.0 SOURCE: USITC WWW.IBISWORLD.COM Pet Stores in the US February 2012 31 Key Statistics Industry Data 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Sector Rank Economy Rank Revenue ($m) 10,234.7 11,064.5 11,486.7 11,925.2 12,872.9 13,246.2 13,338.9 13,712.4 14,164.9 14,745.7 15,424.0 16,102.7 16,730.7 17,098.7 17,799.8 42/63 412/705 Annual Change 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Sector Rank Economy Rank Revenue (%) 8.1 3.8 3.8 7.9 2.9 0.7 2.8 3.3 4.1 4.6 4.4 3.9 2.2 4.1 14/63 207/705 Industry Value Added ($m) 1,987.3 2,102.1 2,078.9 2,330.0 2,400.4 2,442.9 2,516.9 2,604.2 2,701.9 2,803.5 2,920.2 3,040.9 3,137.3 3,252.0 3,319.5 40/63 510/705 Establishments 15,835 16,541 16,813 17,130 17,638 17,110 16,411 16,509 16,658 16,875 17,145 17,316 17,680 18,086 18,575 41/63 219/704 Enterprises Employment 13,790 88,620 14,213 90,933 14,483 98,384 14,558 101,237 14,804 109,870 14,115 106,460 13,393 108,928 13,420 110,126 13,527 112,549 13,730 115,363 13,977 118,939 14,131 120,723 14,414 123,379 14,731 128,314 15,084 131,522 37/63 38/63 207/704 270/705 Exports ---------------N/A N/A Industry Value Added (%) 5.8 -1.1 12.1 3.0 1.8 3.0 3.5 3.8 3.8 4.2 4.1 3.2 3.7 2.1 23/63 278/705 Establishments (%) 4.5 1.6 1.9 3.0 -3.0 -4.1 0.6 0.9 1.3 1.6 1.0 2.1 2.3 2.7 22/63 272/704 Enterprises Employment (%) (%) 3.1 2.6 1.9 8.2 0.5 2.9 1.7 8.5 -4.7 -3.1 -5.1 2.3 0.2 1.1 0.8 2.2 1.5 2.5 1.8 3.1 1.1 1.5 2.0 2.2 2.2 4.0 2.4 2.5 19/63 14/63 209/704 178/705 Exports (%) N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A Key Ratios 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Sector Rank Economy Rank IVA/Revenue (%) 19.42 19.00 18.10 19.54 18.65 18.44 18.87 18.99 19.07 19.01 18.93 18.88 18.75 19.02 18.65 27/63 570/705 Imports/ Demand (%) N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A Exports/Revenue (%) N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A Figures are inflation-adjusted 2012 dollars. Rank refers to 2012 data. Revenue per Employee ($’000) 115.49 121.68 116.75 117.79 117.16 124.42 122.46 124.52 125.86 127.82 129.68 133.39 135.60 133.26 135.34 44/63 515/705 Imports ---------------N/A N/A Wages ($m) 1,441.3 1,512.5 1,469.9 1,690.0 1,813.8 1,818.9 1,816.3 1,821.9 1,871.7 1,928.6 1,990.4 2,034.2 2,122.5 2,188.5 2,249.8 45/63 445/705 Domestic Demand N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A Number of Pets - Cats and Dogs (Million) 143 153 163 154 163 165 171 175 180 184 187 191 195 199 203 N/A N/A Imports (%) N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A Wages (%) 4.9 -2.8 15.0 7.3 0.3 -0.1 0.3 2.7 3.0 3.2 2.2 4.3 3.1 2.8 22/63 283/705 Domestic Demand (%) N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A Number of Pets - Cats and Dogs (%) 7.0 6.5 -5.5 5.8 1.2 3.6 2.3 2.9 2.2 1.6 2.1 2.1 2.1 2.0 N/A N/A Wages/Revenue (%) 14.08 13.67 12.80 14.17 14.09 13.73 13.62 13.29 13.21 13.08 12.90 12.63 12.69 12.80 12.64 35/63 457/705 Employees per Est. 5.60 5.50 5.85 5.91 6.23 6.22 6.64 6.67 6.76 6.84 6.94 6.97 6.98 7.09 7.08 25/63 482/704 Average Wage ($) 16,263.82 16,633.13 14,940.44 16,693.50 16,508.60 17,085.29 16,674.32 16,543.78 16,630.09 16,717.67 16,734.63 16,850.14 17,203.09 17,055.82 17,105.88 49/63 651/705 Share of the Economy (%) 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 N/A 40/63 510/705 SOURCE: WWW.IBISWORLD.COM WWW.IBISWORLD.COM Pet Stores in the US February 2012 32 Jargon & Glossary Industry Jargon HUMANIZATION A trend where pet owners treat pets as humans, providing them with services such as pet hotels and grief counseling. JUST-IN-TIME (JIT) A strategy implemented to improve profitability by reducing inventory and purchasing the raw materials that are needed for the immediate term only. IBISWorld Glossary BARRIERS TO ENTRY Barriers to entry can be High, Medium or Low. High means new companies struggle to enter an industry, while Low means it is easy for a firm to enter an industry. CAPITAL/LABOR INTENSITY An indicator of how much capital is used in production as opposed to labor. Level is stated as High, Medium or Low. High is a ratio of less than $3 of wage costs for every $1 of depreciation; Medium is $3 – $8 of wage costs to $1 of depreciation; Low is greater than $8 of wage costs for every $1 of depreciation. CONSTANT PRICES The dollar figures in the Key Statistics table, including forecasts, are adjusted for inflation using 2012 as the base year. This removes the impact of changes in the purchasing power of the dollar, leaving only the ‘real’ growth or decline in industry metrics. The inflation adjustments in IBISWorld’s reports are made using the US Bureau of Economic Analysis’ implicit GDP price deflator. DOMESTIC DEMAND The use of goods and services within the US; the sum of imports and domestic production minus exports. EARNINGS BEFORE INTEREST AND TAX (EBIT) IBISWorld uses EBIT as an indicator of a company’s profitability. It is calculated as revenue minus expenses, excluding tax and interest. EMPLOYMENT The number of working proprietors, partners, permanent, part-time, temporary and casual employees, and managerial and executive employees. ENTERPRISE A division that is separately managed and keeps management accounts. The most relevant measure of the number of firms in an industry. ESTABLISHMENT The smallest type of accounting unit within an Enterprise; usually consists of one or more locations in a state or territory of the country in which it operates. EXPORTS The total sales and transfers of goods produced by an industry that are exported. IMPORTS The value of goods and services imported with the amount payable to non-residents. PET BOARDING AND DAY-CARE Long- and short-term options for owners who need assistance looking after their pets. Services include feeding, walking, grooming and lodging. PET PARENTS Pet owners who are enthusiastic about their pets and treat them as members of their family. INDUSTRY CONCENTRATION IBISWorld bases concentration on the top four firms. Concentration is identified as High, Medium or Low. High means the top four players account for over 70% of revenue; Medium is 40 –70% of revenue; Low is less than 40%. INDUSTRY REVENUE The total sales revenue of the industry, including sales (exclusive of excise and sales tax) of goods and services; plus transfers to other firms of the same business; plus subsidies on production; plus all other operating income from outside the firm (such as commission income, repair and service income, and rent, leasing and hiring income); plus capital work done by rental or lease. Receipts from interest royalties, dividends and the sale of fixed tangible assets are excluded. INDUSTRY VALUE ADDED The market value of goods and services produced by an industry minus the cost of goods and services used in the production process, which leaves the gross product of the industry (also called its Value Added). INTERNATIONAL TRADE The level is determined by: Exports/Revenue: Low is 0 –5%; Medium is 5 –20%; High is over 20%. Imports/Domestic Demand: Low is 0 –5%; Medium is 5 –35%; and High is over 35%. LIFE CYCLE All industries go through periods of Growth, Maturity and Decline. An average life cycle lasts 70 years. Maturity is the longest stage at 40 years with Growth and Decline at 15 years each. NON-EMPLOYING ESTABLISHMENT Businesses with no paid employment and payroll are known as non-employing establishments. These are mostly set-up by self employed individuals. VOLATILITY The level of volatility is determined by the percentage change in revenue over the past five years. Volatility levels: Very High is greater than ±20%; High Volatility is between ±10% and ±20%; Moderate Volatility is between ±3% and ±10%; and Low Volatility is less than ±3%. WAGES The gross total wages and salaries of all employees of the establishment. www.ibisworld.com | 1800-330-3772 | info @ibisworld.com $W,%,6:RUOGZHNQRZWKDWLQGXVWU\LQWHOOLJHQFH LVPRUHWKDQDVVHPEOLQJIDFWV ,WLVFRPELQLQJGDWDZLWKDQDO\VLVWRDQVZHUWKH TXHVWLRQVWKDWVXFFHVVIXOEXVLQHVVHVDVN Identify high growth, emerging & shrinking markets Arm yourself with the latest industry intelligence Assess competitive threats from existing & new entrants Benchmark your performance against the competition Make speedy market-ready, profit-maximizing decisions Who is IBISWorld? We are strategists, analysts, researchers, and marketers. We provide answers to information-hungry, time-poor businesses. Our goal is to provide real world answers that matter to your business in our 700 US industry reports. When tough strategic, budget, sales and marketing decisions need to be made, our suite of Industry and Risk intelligence products give you deeply-researched answers quickly. IBISWorld Membership IBISWorld offers tailored membership packages to meet your needs. Disclaimer This product has been supplied by IBISWorld Inc. (‘IBISWorld’) solely for use by its authorized licenses strictly in accordance with their license agreements with IBISWorld. IBISWorld makes no representation to any other person with regard to the completeness or accuracy of the data or information contained herein, and it accepts no responsibility and disclaims all liability (save for liability which cannot be lawfully disclaimed) for loss or damage whatsoever suffered or incurred by any other person resulting from the use of, or reliance upon, the data or information contained herein. Copyright in this publication is owned by IBISWorld Inc. The publication is sold on the basis that the purchaser agrees not to copy the material contained within it for other than the purchasers own purposes. In the event that the purchaser uses or quotes from the material in this publication – in papers, reports, or opinions prepared for any other person – it is agreed that it will be sourced to: IBISWorld Inc. Copyright 2012 IBISWorld Inc
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