Presentation - Optical Storage Technology Association (OSTA)

Blu-ray Disc
Overview / Update
do
more
withBlu
The higher definition
experience
© 2005 Blu-ray Disc Association
The information contained herein is subject to change without notice
Tony Jasionowski DVDADVDA-NIST
About Blu-ray Disc (BD)?
10/3/2005
Tony Jasionowski OSTA OSS 2005
2
Same Form Factor as CD/DVD
•
Enables CD/DVD backwards compatibility
•
Familiar to consumers
120 mm
1.2 mm thick
10/3/2005
Tony Jasionowski OSTA OSS 2005
3
Blu-ray’s ONE Common Format
Advantage
Blank Media
Advanced
Interactivity and
Internet Connection
Set-top Recorders
and Players
Prepackaged
High Definition
Movies
PC Storage and
Entertainment
High Definition
Camcorders
Next Generation,
High-Definition Gaming
10/3/2005
Tony Jasionowski OSTA OSS 2005
4
Creation of BD World: Creation of the HD Market
Expand HD Market by diversified cross-platform applications
HD Broadcast
BD Camcorders
HD Displays
(Plasma, LCD)
BD Recorder-Players
ＨＤＤ
Record / Edit / Play
Play
BD-ROM
BD-R/RE
（Movies,
Music）
（Recordable）
Play
Play
Play
BD Theatre-in-a-Box systems
10/3/2005
Record
Edit & Play
BD Drives in PCs
Tony Jasionowski OSTA OSS 2005
5
Blu-ray Disc (BD)– What is it?
•
Next revolution in optical storage solutions for
−
•
PC products / Consumer Electronics / Gaming Consoles
Huge capacity:
−
25GB (single layer) / 50GB (dual layer)
−
Future capability to store 200GB (8 multi-layer)
•
Three versions at launch: BD-ROM, BD-R, BD-RE
•
Needed for high definition TV/video, PC data
storage/archival, and next generation video gaming
•
−
Broadcast and Packaged Movies / Recording HDTV
−
Large Data Storage
−
Cinematic and High Definition Games
Backed by most industry leading IT and CE companies
Blu-ray Disc is High Definition and more!!
10/3/2005
Tony Jasionowski OSTA OSS 2005
6
Complete Solution for High Def.
•
BD devices can offer “one stop shopping”recording high definition broadcasts and playing
back High Definition movies
HD Digital Broadcast
Content
Broadband Access
BD Device
BD-ROM
BD Package
Distribution
10/3/2005
HDTV
BD-R/RE
HD program Recording or
Multi-Session
Tony Jasionowski OSTA OSS 2005
7
Label Side
Label Side
0.1 mm
0.6 mm
Label Side
1.2 mm
0.1 mm
Label Side
0.6 mm
Optical Disc Technology Evolution
CD
DVD
HD DVD
Blu-ray
Disc
780nm
780nm
650nm
650nm
405nm
405nm
405nm
405nm
ROM / Writable
1 layer
Optical
Properties
Irrelevant
700MB
2 layers
10/3/2005
4.7GB
8.5GB
15GB / 20GB
30GB / 30GB (-R 9/14 ver. 1.9)
Tony Jasionowski OSTA OSS 2005 45GB?/ (3 layer not approved)
ROM/Writable
25GB
50GB
8
Single Optical Pickup Units
•
Single OPU’s can read/write to CD, DVD, and Blu-ray
Disc (BD)
•
Several companies have already developed and are
making these components (Philips, Panasonic, Sony,
Pioneer, others)
•
We expect every Blu-ray Disc (BD) device to be
backward compatible with CD’s and DVD’s
Sony Diagram
10/3/2005
Tony Jasionowski OSTA OSS 2005
9
Blu-ray Disc (BD) Advantages
10/3/2005
Tony Jasionowski OSTA OSS 2005
10
Blu-ray’s (BD-ROM) Capacity Advantage
•
BD-ROM provides 67% more capacity
than HD DVD-ROM
•
Provides for better picture quality, more
features, more content, better user
experience
•
BD-ROM (12 Mb/sec)
Lost
Capacity
With
HD DVDROM
− 3.7 hours (single layer)
− 7.4 hours (double layer)
•
HD DVD-ROM (12 Mb/sec)
− 2.2 hours (single layer)
− 4.4 hours (double layer)
•
•
•
“Enough” capacity has never been
enough for content owners
Outgrew DVD-5 in <4 years
10/3/2005
Tony Jasionowski OSTA OSS 2005
BD-ROM can grow beyond
two layers
− (4, 6, and 8 layers have been
proven)
− up to 200GB future
11
DVD-5 was not sufficient
High-Definition Capacity Needs will Likely Follow the
Same Path
•
700
DVD-5
Millions of Units
600
DVD-9
587
DVD-9
DVD-9
500
368
400
300
200
114
80
54
100
0
10
0
1997
16
1998
29
16
1999
41
22
2000
2001
2002
DVD-5
DVD-5
2003
Source: ESA, Credit Suisse First Boston, VB, PWC, Internal Estimates
10/3/2005
Tony Jasionowski OSTA OSS 2005
12
Blu-ray’s Capacity Advantage (continued)
•
Enables better picture quality:
− Picture quality is directly proportional to capacity
Video
Length
+
Audio
Length
x
high=quality
x
Lang/
Tracks
x
high=quality
Average
Film:
135 min
x
15 Mbps
+
135 min
x
3 Mbps
x
3 Tracks
= 24.3GB
Lord of the
Rings:
Return of the
King:
250 min
Mbps +
x(pristine15picture
quality)
250 min
x
3 Tracks
= 45GB
Bit Rate
(pristine picture quality)
Bit Rate
=
Required
Capacity
(high quality)
x
3 Mbps
(high quality)
HD DVD would have to
significantly lower bit rate
(7Mbps) to fit this movie
Low bit rate reduces picture quality
High Bit Rate
10/3/2005
Low Bit Rate
Tony Jasionowski OSTA OSS 2005
What about bonus features?
13
Blu-ray’s Recording Advantage
•
Recording designed into BD format from beginning
− Introducing BD-ROM, BD-R, and BD-RE together
− More like VCR introduction, less like DVD introduction
− Double layer (50GB) already exists today
•
HD DVD focusing on ROM primarily
− HD DVD is expected to be limited to a single layer for
recording, maximum = 20GB (per side)
− HD DVD-R DL 30GB just approved Sept. 14 as draft ver.
1.9
10/3/2005
Tony Jasionowski OSTA OSS 2005
14
Blu-ray’s Recording Advantage
(continued)
Next Generation Optical Media Must Have Recording Capability
Worldwide DVD Player/Recorder Shipments
80
70
60
Player sales are already starting to peak
Units (M)
50
40
30
Play-only
Recorder
20
10
Set-top recording on DVD is becoming popular
0
2002
2003
2004
2005
Source: IDC 2004
10/3/2005
Tony Jasionowski OSTA OSS 2005
2006
2007
2008
15
Blu-ray’s Recording Advantage (continued)
•
Recording advantage is an easily
tangible advantage for the
consumer
Lost
Capacity
With
HD DVD
− HDTV recording/time shifting
− HD Camcorders
− PC data storage
•
•
12cm and 8cm Blu-ray Discs for
recording versatility
BD-R, BD-RE:
− immediately available
− 3.5 – 4.5 hours (single layer)
− 6 – 9 hours (double layer)
•
•
HD DVD-R/RW:
− later
− 2.5 – 3.0 hours (single layer)
10/3/2005
Tony Jasionowski OSTA OSS 2005
BD-R, BD-RE can grow
beyond two layers
− (4, 6, and 8 layers have
been proven)
− up to 200GB future
16
Blu-ray’s Durability Advantage
•
Various hard-coat technologies make Blu-ray
Discs most durable and more “family-friendly”
•
Hard-coat technology provides resistance to:
− Finger prints
− Marks
− Scratches
− Dust
•
Much more ROBUST than
today’s polycarbonate-based
CD/DVD’s (and HD DVD’s)
10/3/2005
Tony Jasionowski OSTA OSS 2005
Press to play
17
Blu-ray’s Density/Performance
Advantage (continued)
•
Higher density enables better data seek times
Data Zone
10GB on
HD DVD
10GB
on
Blu-ray
10/3/2005
• Shorter distance to travel for
same amount of data results in
faster data seek times
• important for random
access of data
• better for video game and
PC data applications
Tony Jasionowski OSTA OSS 2005
18
Blu-ray’s Broadest Industry support
Category
Consumer
Electronics
~80
-85
Panasonic, Sony, Philips, %*
Samsung, Pioneer, LG,
Mitsubishi, Hitachi, Sharp,
Sanyo, Thomson, JVC, TDK
IT Industry
Dell, HP, Apple
Studios
Walt Disney,
Sony Pictures / MGM
20th Century Fox
Video Games
Music
10/3/2005
HD-DVD
Blu-ray Disc
*Excludes Chinese Manufacturers
~50
%+
<5%
Toshiba, NEC
MS, Intel
~48
%
~
Warner Bros, 44%
Universal Studios,
Paramount
~49
Sony Computer Entertainment %
Electronic Arts,
Vivendi Universal Games
~50
%+
Universal Music
Sony – BMG Music
Tony Jasionowski OSTA OSS 2005
~10
-15
%*
Toshiba, Sanyo,
Thomson
19
Blu-ray Disc Association (BDA)
16
Board
of
Directors
140
Me
+
mb
ers
50+ Contributors
Canon, Deluxe, Dts, Dolby, Electronic Arts, Fuji Film, JVC
Kenwood, Ricoh, Sony BMG, Sun Microsystems, Texas Instruments
Almedio, AudioDev, Broadcom, CMC, Coding Technologies, Cryptography Research, CyberLink,
DaTARIUS Technologies, Eclipse Data Technologies, Horizon, Intervideo, LITE-ON, LSI, MediaTek,
Meridian, MKM, Mitsui, Moser Baer, MX Entertainment, Nero, Optodisc Technology, Pixela, Pulstec Industrial,
ShibaSoku, Sigma Designs, Sonic Solutions, Sonopress, ST Microelectronics, Ulead Systems, Visionare, ZOOtech, Zoran
70+ General Members
10/3/2005
Tony Jasionowski OSTA OSS 2005
20
Current BD Products
BD
BD Products
Products Already
Already Released
Released
Panasonic
Sony BDZ-S77
Sharp BD-HD100
BDR1000
E700BD
LGE LGXBG420
Philips
10/3/2005
(CEATEC ’04)
Panasonic
LM-BRM50/25
Pioneer
(CEATEC ’04)
Samsung
Sony BF-23G
JVC
(CEATEC ’03)
Tony Jasionowski OSTA OSS 2005
TDK BD-RE120N
Mitsubishi
(CEATEC ’04)
21
Paradigm shift to High Definition
Strong Market Opportunity for High Definition Package Media
Mil HH
90
80
70
60
Standard Definition
DVD
High Definition
Home Entertainment
Package Media
50
40
30
High Definition
Cable & Satellite
20
10
Time
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
0
10/3/2005
Tony Jasionowski OSTA OSS 2005
Source: DEG/CES/Kagan
22
Summary – Do More with Blu…
•
More Capacity, Density and Performance:
−
−
−
•
Hours of high quality HD and/or SD video content
25 GB (single layer) / 50 GB (dual layer)
67%-150% more than HD DVD, 6x more than DVD
More Industry Support / Consumer Reach
−
16 Powerful BOD Companies
•
−
•
•
•
•
Brand Power / Technical Capability / Products
BDA has 140+ members
More Durable
More Interactive User Experience
More than cheap way to deliver HD Movies
More Flexible Content Protection: AACS, BD+
Renewability Technology and ROM Mark
10/3/2005
Tony Jasionowski OSTA OSS 2005
23
Thank You!
Tony Jasionowski
10/3/2005
Tony Jasionowski OSTA OSS 2005
24