Le French Festival Passport 2015

ILLUSTRATION FROM WHY LA? POURQUOI PARIS? ART BOOK
HOW IT WORKS?
The Concept
This July, Los Angeles will celebrate French Culture and “Savoir Faire.”
From July 4th to 14th, over 25 French related businesses will join forces
to create daily happenings, and immerse all guests into unique French
experiences.
The participating restaurants, salons, boutiques, spas, lounges, galleries,
hotels, and many more, will guide you through this unique journey, bringing
to life your inner Francophilia.
How to participate
Take part in Le French Festival from July 4th to 14th:
1.
2.
3.
Get your free passport either online or at the first participating venue
you visit,
Visit participating venues and enjoy free tastings, workshops, discounts
and more,
Collect stamps in your French Festival passport with each purchase.
Once you have five stamps, you get free access to the big closing
night Bastille Day party at the iconic Riviera 31 at the Sofitel Los Angeles
- Beverly Hills.
On July 14th, celebrate Bastille Day with French entertainment, food, friends,
and exciting raffle with a chance to win 2 round-trip Economy tickets from
Los Angeles to Paris on Air France! Visitors with the most stamps have a
greater chance of winning prizes.
What at better way to celebrate Bastille day with other 500 Francophile
revelers.
The French Festival – A three colored Love Story
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DON’T WISH YOUR FRENCH FRIENDS “HAPPY BASTILLE DAY”
celebrating national pride is an extravagant
military parade that takes place in Paris each
July 14th, which is both the largest and oldest
(since 1880) regularly held military parade in
Europe.
On July 14th, more than 50 cities in the United
States will celebrate France’s national holiday,
Bastille Day. But there’s no such thing as Bastille
Day in France. Why not? Because in France,
July 14th is simply known as la fête du 14-juillet
(the July 14th holiday) or more officially, la fête
nationale (the National Holiday).
Okay, okay. But like Shakespeare said, “What’s
in a name?” A lot, actually.
France’s national holiday isn’t named after
the storming of the Bastille during the French
Revolution because the holiday isn’t really
about that event. Several different dates were
considered in 1880 to serve as the national
holiday, including August 4th, the day on which
the feudal system was abolished. July 14th
eventually won out because it was the day of
la Fête de la Fédération, a joyous celebration
in 1790 that honored the new French Republic
and commemorated the one year anniversary
of the storming of the Bastille (a prison where
Louis XVI jailed citizens for speaking out against
the government). By the transitive property, la
fête du 14-juillet does celebrate this bloody and
symbolic victory during the French Revolution,
but the holiday is mostly about national pride:
the tricolor bleu-blanc-rouge flag, France’s
national anthem La Marseillaise, and the values
liberté, fraternité, and égalité are much more
important to this holiday than the storming of
the Bastille.
La fête du 14-juillet is celebrated in France with
food, dancing, music, and of course, fireworks.
By far the biggest tradition of this holiday
In America, however, Bastille Day is a
completely different story. French expats and
Americans alike from New Orleans to New York
City celebrate Bastille Day with French music,
dancing, cuisine, and games like pétanque (the
French version of the ball game bocce/boules).
Bastille Day in America is a chance for FrenchAmericans to celebrate their French nationality
and a chance for Americans to fill their bellies
with crêpes.
So if American celebrations have more to do
with French music and food than honoring
French Republic or remembering the storming
of the Bastille, why call it Bastille Day instead of,
say, France’s National Holiday?
Because focusing on the storming of the Bastille
makes France’s national holiday more of an
“Independence Day.” With the exception of
the UK and Denmark, most countries in the
world have a national holiday that celebrates
the country’s founding. Most of these countries
have an Independence Day, since a huge
part of the world was colonized by European
powers between the 16th and 20th centuries. A
smaller portion of the world—France included—
celebrates “revolution days” commemorating
a fairly recent and significant political change.
The storming of the Bastille during the French
Revolution embodies the same themes—
freedom, democracy, the people vs. a
tyrant—that are present in many other nations’
independence narratives.
So if you happen to run into any French natives
this year during your July 14th celebrations, don’t
wish them a “Happy Bastille Day”—chances
are you’ll be met with the same reaction as if
someone wished you a “Happy Declaration of
Independence Day” on July 4th.
Produced by French Morning
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LE FRENCH FESTIVAL SELECTION IN WEST HOLLYWOOD
FRED SEGAL MAURO’S CAFE (restaurant - cafe)
8112 Melrose Ave., Los Angeles, CA 90046
(323) 653-2874 // www.mauroscafe.com
Present your passport for a FREE glass of sparkling rosé or a French
dessert (with any purchase).
FIG AND OLIVE (restaurant)
8490 Melrose Place, Los Angeles, CA 90069
(310) 360-9100 // www.figandolive.com
Present your passport for COMPLIMENTARY Crostinis Trio for party of 1
to 4 people and 6 Crostinis from 5 people and + (with purchase).
E.L.B. HAIR (hair salon)
8317 1/2 Beverly Blvd., Los Angeles, CA 90048
(323) 782-0088 // www.elbhair.com
Present your passport for a COMPLIMENTARY sample of shampoo
(with any purchase).
THE DETOX MARKET (drug detox center)
8380 Beverly Blvd., Los Angeles, CA 90048
(323) 782-0421 // www.thedetoxmarket.com
Present your passport for a COMPLIMENTARY Mini Tea tin Kusmi and a
10-day Discovery kit from Odacité (with $50 purchase or above).
SOFITEL Los Angeles - Beverly Hills (restaurant, spa, lounge)
8555 Beverly Blvd., Los Angeles, CA 90048
(310) 278-5444 // www.sofitel-los-angeles.com
Visit Riviera 31 or Estérel for 15% off your check. Visit Le Spa or Le Salon
for $25 off (with $100 purchase of a service).
PAUL & JOE (fashion)
138 S. Robertson Blvd., Los Angeles, CA 90048
(310) 270-4620 // www.paulandjoe.us
Present your passport for a FREE limited edition tote bag (with any
purchase).
HALE BOB (fashion)
123 S. Robertson Blvd., Los Angeles, CA 90048
(310) 388-4784 // www.halebob.com
Visit Hale Bob and enjoy 30% off (with any purchase, offer not
available on sales items).
THANKS FOR CHECKING ONLINE AT WWW.LEFRENCHFESTIVAL.COM FOR ANY UPDATES
Alliance Française
de Los Angeles
Classes for Adults and Children
All levels, group and private
French E-library & Media Center
Cultural Events
Summer Camp for kids and teens
www.afdela.org
10390 Santa Monica Blvd
Los Angeles, CA 90025
T. (310) 652-0306
E. admin@afdela.org
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French Cultural Center
French Language Center
LE FRENCH FESTIVAL SELECTION IN BEVERLY HILLS
HERITAGE FINE WINES (wine bar and boutique)
9400 S. Santa Monica Blvd., Beverly Hills, CA 90210
(310) 888-8042 // www.heritagebeverlyhills.com
Visit Heritage Fine Wines, and check out the special offer on site (with
any purchase).
JOSE EBER (hair salon)
360 N. Camdem Dr., Beverly Hills, CA 90212
(310) 858-4000 // www.joseeber.com
Present your passport for a COMPLIMENTARY bottle of shampoo and
conditionner (with any purchase).
LE MERVETTY (bakery)
319 N. Canon Dr., Beverly Hills, CA 90210
www.lemervetty.com
Present your passport for a COMPLIMENTARY sample of the famous
Merveilleux (with any purchase).
PURE BY MICHELE (gourmet market)
252 S. Beverly Dr., Beverly Hills, CA 90210
(310) 248-4966 // www.purebymichele.com
Visit Pure by Michèle, and enjoy 20% off (with any purchase).
SCALISE (fashion)
266 S. Beverly Dr., Beverly Hills, CA 90210
(310) 734-7299 // www.scalisestore.com
Visit Scalise, and check out the special offer on site (with any
purchase).
THANKS FOR CHECKING ONLINE AT WWW.LEFRENCHFESTIVAL.COM FOR ANY UPDATES
THE 25 COMMANDMENTS OF BEING TRULY FRENCH
Want to really, trully, be French? Here you go:
1) Thou shalt eat fromage with breakfast, lunch
and dinner
2) Thou shalt complain about the fact that people complain way too much
3) Thou shalt not wait in line, ever
4) When someone shouts “STEPHANIE DE MONACO” thou shalt understand the reference
5) Thou shalt dress better than all thine foreign
friends
6) Thou shalt smoke
7) Thou shalt make it look cool
8) Thou shalt recognize that Serge Gainsbourg
and George Brassens are geniuses that could
never come from barbaric Hollywood
9) Thou shalt master la bise
10) Red wine
11) White wine
12) Rosé
13) Thou shalt shake thine head at all things
American
14) Thou shalt loathe tourists
15) Thou shalt love that France is the most popular tourist destination in the world
16) Thou shalt be wise to the fact that the only
people who wear berets in France, are American
17) Thou shalt dislike right-wing politicians
18) Thou shalt dislike left-wing politicians
19) Thou shalt dislike politicians
20) But thou shalt be interested and participate
in politics regularly
21) Thou shalt distrust religion
22) And the English
23) After shaking thine head at all things American, thou shalt go watch House of Cards whilst
eating McDonalds
24) Thou shalt know that rude is the new polite
25) Thou are now a true Frenchman.
Produced by French Morning
My Magnifique Voyage
ls
ly Hil
at Bever
geles
l Los An
Sofite
90048
California
Los Angeles,
ly Boulevard,
78-5444
8555 Bever
(+1) 310/2
, USA - TEL:
CALIFORNIA
Renoir Restaurant
The Presidential Suite
The Hotel
Your Premier Luxury Hotel Destination in Southern California
SOFITEL LOS ANGELES AT BEVERLY HILLS OFFERS LUXURIOUS ACCOMMODATIONS, CALIFORNIA FRENCH DINING,
LIVE BAR ENTERTAINMENT, SPACIOUS MEETING ROOMS AND EVENT SPACES, COMPLIMENTARY HIGH-SPEED INTERNET,
.
SPA TREATMENTS, SALON SERVICES, FITNESS CENTER AND MORE. WWW.SOFITEL-LOS-ANGELES.COM
LE FRENCH FESTIVAL SELECTION IN DOWNTOWN L.A.
LE FRENCH BUTCHER (butcher)
Every Sunday at the Historic Downtown Farmers Market
W 5th St, Los Angeles, CA 90013, United States
www.lefrenchbutcher.com
Check out the special offer on site (with any purchase).
CREPES SANS FRONTIERES (restaurant)
541 S. Spring St., #127, Los Angeles, CA 90013
(213) 623-3606 // www.crepessansfrontieres.com
Present your passport for 20% your crepe.
PLEASE DO NOT ENTER (art gallery)
549 S. Olive St., Los Angeles, CA 90013
(213) 263-0037 // www.pleasedonotenter.com
Visit Please do not Enter Gallery, and check out the special offer (with
any purchase)
My Magnifique Voyage
ls
ly Hil
at Bever
geles
l Los An
Sofite
90048
California
Los Angeles,
ly Boulevard,
78-5444
8555 Bever
(+1) 310/2
, USA - TEL:
CALIFORNIA
Renoir Restaurant
Riviera 31 Lounge Bar
Live Entertainment
Combining a chic European style with a West Hollywood edge
ENJOY MASTERFULLY CRAFTED COCKTAILS, DELECTABLE BAR BITES, LIVE MUSIC AND NIGHTLY ENTERTAINMENT
AT LOS ANGELES’ CHIC COSMOPOLITAN. LOUNGE.
WWW.RIVIERA31.COM
LE FRENCH FESTIVAL SELECTION IN LOS ANGELES
STREET WORKOUT ACADEMY (workout club)
828 Pico Blvd., #1, Santa Monica, CA 90405
(310) 907-6367 // www.streetworkoutacademy.com
Present your passport for a Free class and personalized assessment.
Thanks for notifying: nc@streetworkoutacademy.com.
CAUDALIE (boutiaue spa)
1416 Abbot Kinney Blvd., Venice, CA 900291
(310) 450-3560 // www.us.caudalie.com
Present your passport for a COMPLIMENTARY deluxe gift (with any
purchase of Caudalie services or products).
CHEF JOSETTE WITH NORMANDIE BAKERY (bakery)
3024 S. Cochran Ave., Los Angeles, CA 90016
(323) 567-3883 // www.chefjosette.com
Come and meet Chef Josette, and check out the special offer on
site (with any purchase).
the Natural way to better Health
SUMMER IS COMING: LET’S HAVE A SALAD NIÇOISE
6 large basil leaves, shredded
1/2 cup small black olives
Boil the eggs for 10 minutes, unpeel them and
cut them in half.
Rub the garlic clove on the inside of a large
salad bowl, crushing the clove as you do so.
Add vinegar, salt, and pepper to the bowl and
stir well. Whisk in olive oil.
This summer, you’re going to be French and
Perfect by eating healthy, tasty, rewarding
meals starting with a good, authentic salade
niçoise.
Niçoise salad is one of the best examples of
the French Mediterranean diet. It’s a typical
Provençal dish and the most common French
salad here in the US. But sorry to say, it’s usually
done WRONG.
The authentic Niçoise is actually very easy to
make. It’s basically using fresh ingredients from
the market in Provence, to which you add two
fishes that are typical of the Mediterranean:
anchovies and tuna. Black olives are also
mandatory. Try to buy “real” ones: a good quality
olive really makes the difference. The recipe I
make is inspired by the recommendations of the
“Cercle de la Capeline d’Or.” This very serious
organization determines what a true Niçoise
Salad is, and host a competition every year for
the best recipe. Without further ado, here’s how
to make it:
Add the greens and toss to coat. Slice the
tomatoes and the green onions, and them.
Place tha anchovies, the tuna, the olives and
the halved eggs on top of the salad.
At the last minute, shred basil leaves on top of
the salad and serve.
There you have it, the best, easiest, healthiest
French and perfect salad of your dreams.
Might be the perfect recipe to celebrate the
Cannes Festival, a few miles awsay from Nice.
Can’t fly there for the red carpet? Pour yourself
a glass of rosé, prepare your own niçoise, and
repeat after me. “Cannes, c’est tellement over
cette année.” (Cannes is so out now). It’s always
better to be blasé. And who would like to be a
starlette anyhow?
By Cécile Delarue
La Salade Niçoise
3 eggs
1 garlic clove
1 tablespoon red wine vinegar
1 teaspoon salt
1 teaspoon ground black pepper
3 tablespoons olive oil
4 cups arugula or mixed salad greens
4 tomatoes,
4 green onions
8 anchovy fillets in olive oil, drained
1 (5-ounce) can tuna in olive oil
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The Experienced French-American Team
for all your Real Estate needs all around Los Angeles
Jean-Baptiste
Rugiero
RESIDENTIAL
424-335-1045
CalBRE#01913472
Patrick Caraco
INVESTMENTS
310-938-2394
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Fell free to call us with any question
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EXCLUSIVE RENDEZ-VOUS DURING LE FRENCH FESTIVAL
STREET WORKOUT ACADEMY COCKTAIL AND DEMO
828 Pico Blvd #1, Santa Monica, CA 90405
7th of July / 6:00 PM
Street Workout techniques are inspired by various disciplines such
as classic calisthenics (push ups, pull ups, etc…), gymnastics, yoga,
break dance, pole dance, martial arts and parkour. You are invited
to a showcase. Complimentary Canard Duchêne Champagne.
Street Parking. RSVP at cpetitnoble@selaviglobal.com
CAUDALIE EXCLUSIVE TREATMENT
1416 Abbot Kinney Blvd., Los Angeles, California 90291
8th of July / from 11:00 AM – 7:00 PM
You are invited to discover Caudalie Boutique Spa. A Complimentary
express treatment: “Brighten up for summer – skin radiance” and
deluxe gift will wait for you.
Make an appointment: bblankstein@caudalie-usa.com or 310-4503560
WHY LA? POURQUOI PARIS? COKTAIL
Please Do Not Enter Art Gallery: 549 S Olive Street Los Angeles, CA
90013 // 8th of July / 6:00 PM
Diane Ratican (Author), and Nick Lu (Illustrators) will welcome you
for a unique book signing of their book Why LA? Pourquoi PARIS?
Complimentary Canard Duchêne Champagne. After 7pm Entrance
from 546 S Grand Avenue.
RSVP at cpetitnoble@selaviglobal.com
PURE BY MICHELE COCKTAIL
Pure Beverly Hills: 252 South Beverly Drive, Beverly Hills, CA 90210
Thursday 13th of July / From 6:00 PM
Have a taste of Pure Gourmet cuisine. Complimentary Canard
Duchêne Champagne. RSVP at cpetitnoble@selaviglobal.com
BARNES INTERNATIONAL COCKTAIL
Heritage Fine Wines: 9400 S. Santa Monica Blvd., Beverly Hills, CA
90210 // Saturday 11th of July / From 5:00 PM
Wine and Real Estate at Héritage Fine Wines. Enjoy a Free Real Estate
consultation by professional Jean-Baptiste Rugiero who will answer all
your questions. A complimentary glass of Crémant de Bourgogne for
50 first guests. Event in partnership with Heritage Fine Wines.
RSVP at cpetitnoble@selaviglobal.com
THANKS FOR CHECKING ONLINE AT WWW.LEFRENCHFESTIVAL.COM FOR ANY UPDATES
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EXCLUSIVE RENDEZ-VOUS DURING LE FRENCH FESTIVAL
BASTILLE DAY CLOSING NIGHT PARTY
Riviera 31: 8555 Beverly Blvd., Los Angeles, CA 90048 // 7 PM - 2 AM
Live and Experience French Culture one more time. Produced by French Tuesdays.
BLOW DRY BY JOSE EBER
Riviera 31: 8555 Beverly Blvd, Los Angeles, CA 90048
Come to the iconic Riviera 31 and get a complementary Blow Dry
and Style provided by the very Famous Jose Eber’s team!
THE SACRED GAME OF LIFE BY FATIMA
Riviera 31: 8555 Beverly Blvd, Los Angeles, CA 90048
Enjoy her Sacred Game of Life, play The Game and receive a raffle
prize.
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STAMPS: RESERVED FOR MERCHANTS
Wine shop, Wine bar, and Event venue in Beverly Hills
heritagebeverlyhills.com
5 INVENTIONS YOU HAD NO IDEA WERE FRENCH
1. The hair dryer
French hairstylist Alexandre Godefroy invented
the first hair dryer in 1888. Godefroy’s model was
neither portable nor handheld, but it meant
that people could finally stop drying their hair
using a vacuum cleane.
2. Canned food
It’s often the case that inventors don’t get to
profit from their inventions, but this one made
French confectioner and brewer Nicolas Appert
a rich man. In 1795, Napoleon offered a prize
of 12,000 francs to anyone who could create a
cheap way to preserve large amounts of food,
since feeding his gigantic army on the move
during winter was one of his biggest challenges.
Appert took the prize in 1809 with a method of
canning involving glass jars sealed with wax.
3. Braille
Louis Braille was blinded in both eyes when he
was a child. After being accepted to France’s
Royal Institute for Blind Youth, he began to
develop what we know today as Braille, a more
efficient way for the blind to read and write. He
first presented his system in 1824, but it wasn’t
recognized as a valuable invention until long
after his death.
4. Mayonnaise
Some deli meat, cheese, lettuce, tomato, and
mayonnaise--a good old American sandwich.
Right? Wrong. Mayonnaise is French! Legend has
it that Duke de Richelieu commanded French
forces to take Port Mahon (on the Spanish island
of Minorca) in 1756. After defeating the Spanish,
the Duke’s chef couldn’t find enough cream
on the island to make an appropriate sauce
for the victory dinner, so he whipped up oil and
eggs into a sauce named “mahonnaise” after
its place of origin.
5. The hot air balloon
Before there were the Wright brothers, there were
the Montgolfier brothers. Joseph-Michel and
Jaques-Etienne Montgolfier invented the hot
air balloon, with the first successful unmanned
flight lasting 10 minutes on September 10th,
1783. Later that year on November 21st, the hot
air balloon made its first untethered flight with
humans aboard.
Produced by French Morning
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L’A B U S D ’A LCO O L E S T DA N G E R E U X P O U R L A S A N T É , À CO N S O M M E R AV E C M O D É R AT I O N .