2014 Africa Ranger Odyssey Guide - Ford

2014 Ranger Odyssey
Guide
Adventure is calling once again as the Ranger Odyssey 2014 will take place from 7th-19th
September and will see 20 courageous contestants battle the tough African environment in
North-Western Namibia.
This is a user friendly summary of the 2014 Ranger Odyssey competition. Use this guide as an
information pack to make sure that you are knowledgeable about the competition. If you have
any other additional questions or topics that require clarity, please email them to
rangerod@ford.com
Contents
1. Questions and Answers
2. Competition Mechanics
3. POS Material
4. Digital Material
5. Participating Dealers
6. Odyssey SVP Unit
7. Odyssey Merchandise
8. Media Investment
9. Extra’s
10.Email
Questions & Answers
What is the Ranger Odyssey?
Ford’s Ranger Odyssey Africa 2014 competition is a South West Africa challenge that’ll see the
Ranger put to the test in Africa’s most extreme terrain. Heat, dust and thousands of kilometres in
some of Africa’s most awe-inspiring but technically tough routes await the 20 participants that
will be chosen from the public to take part in the adventure. The 20 participants will be divided
into 10 groups of 2 where the 2 participants from the winning team will get to drive an Odyssey
Ranger for a year.
When is the Ranger Odyssey taking place?
The Ranger Odyssey starts on 8 September and ends on 19 September.
Questions & Answers
Where is the Ranger Odyssey going?
The 2014 Odyssey will take place in the Kaokoland in Namibia.
Will the competition continue beyond the Africa trip?
The Ranger Odyssey competition includes another phase where the public will have the chance
to win fantastic prizes by staying engaged throughout the competition. For further details on this
competition please check the Ranger Odyssey website: www.rangerodyssey.com. The website
will be live in the middle of June.
Questions & Answers
What is the entry fee?
There is no entry fee. The entry mechanism will be online and free of charge.
Where can I obtain further information on the Ranger Odyssey?
Entries will open from 01st July 2014 and entrants can visit www.rangerodyssey.com to enter. You can also
follow us on Twitter (@FordSouthAfrica) using the #RangerOdyssey hashtag. We will also be updating
Facebook regularly (www.facebook.com/FordSouthAfrica and www.facebook.com/FordRanger). If you
have any further questions do not hesitate to post them on our Facebook site.
Competition Mechanics
PHASE 1- Call to Action (01 July-20 July)
The process kicks off with a call to action on 01st July 2014 during which aspirant adventurers are
invited to submit an online entry via the Ranger Odyssey website (www.rangerodyssey.com). The
campaign is supported by national adverts on radio and television, as well is in print and social
media. Entries close on 20 July.
PHASE 2- Visit your Dealer (01 August- 10 August)
Once the entry has been registered on the website, the applicants will be asked to visit their local
Ford Dealership and take a ‘selfie’ photograph with the Odyssey-edition Ford Ranger and post it on
the Odyssey website. Applicants will also need to motivate in a short paragraph why they deserve
to be on the 2014 Ranger Odyssey. Phase 2 ends on the 10 August when all valid applicants who
have completed phase 1 and 2 will now be screened by a panel of judges who then select a final 40
contestants for Phase 3.
Competition Mechanics
PHASE 3 - Boot camp (22 August – 24 August)
The top 40 finalists will attend a gruelling Boot camp training and assessment session which takes
place at De Rust Outdoor near Hartbeespoort Dam, home to Ford’s official Off-Road Driving
Academy. Here the contestants will be given 4x4 theory and practical training and put through
their paces for 3 days in Off-road Driving, Teamwork, Brand awareness, Endurance/Obstacle
Courses, and ultimately judged to select the final 20.
PHASE 4- Main event (7 September- 19 September)
Only the 20 finalists will make their way to Kaokoland from 7 to 19 September. The roughly 2 500
km route encompasses some of Namibia’s most spectacular and arduous terrain, including the
notorious Van Zyl’s Pass and the famous Purros Loop renowned for its desert elephants. Unlike
last year where the contestants competed on an individual basis, for the 2014 Ranger Odyssey
they will be paired up in teams of two. The 10 teams will be evaluated and scored throughout the
trip by the judges.
Support Material
An Odyssey dealer display toolkit is being developed to support you as you take part in the
Odyssey action. Below are some the items you will find in the dealer kit of items to be placed
around the dealership:
•
•
•
•
Print adverts (CD delivered by Prompt Pack)
S- Banners (Prompt pack)
Posters (Prompt pack)
TVC and montage video that can be played in dealerships (See “Extras” section)
POS Material
An Odyssey dealer display toolkit is being developed to support you as you take part in the
Odyssey action. Below are some the items you will find in the dealer kit of items to be placed
around the dealership:
•
•
•
•
x2 S- Banners (Delivered by Prompt pack)
x2 Posters (Delivered by Prompt pack)
CD containing all digital advertising material (Delivered by Prompt pack)
TVC and montage video that can be played in dealerships (See “Extras” section)
Digital Material
A digital dealer toolkit is being developed and will be placed on Dealer Toolbox to support you as
you take part in the Odyssey action:
EMAIL SIGNATURE
Official Ranger Odyssey email signature linked to Odyssey website
EDM
The electronic direct mailer will be tailored to explain the program and encourage
participation. The plan is that all dealers send the EDM to their database.
WEBSITE BANNERS
These banners can be placed on Dealer websites.
PULL UP BANNERS
Pull up banner creative has been developed and those who want to print banners for
the showroom are welcome to do so.
Participating Dealers
Registered competition entrants across the country will be asked to visit their local Ford
Dealership and take a ‘selfie’ photograph with the Odyssey-edition Ford Ranger and post it on
the Odyssey website. Below is the list of Dealers participating in this exciting “Visit your Dealer”
phase of the competition:
EASTERN CAPE
NORTHERN CAPE
WESTERN CAPE
Aliwal Auto
Eastern Cape MTS - East London
Eastern Cape MTS Newton Park - PE
Eastern Cape Mts North End - PE
JW Auto - Cradock
Kouga Ford & Mazda - Humansdorp
Midland Auto - Graaf Reniet
Besters Auto - Victoria West
Human Auto - Kimberley
Agrico (Pty) Ltd - Moorreesburg
Barloworld N1 City - CT
Barloworld Tygervalley - CT
Becker Auto - Malmesbury
Brand Ford & Mazda - Vredendal
Een Stop Auto - Oudtshoorn
Imperial Auto Diep River - CT
Imperial George
Jaffes Auto - Worcester
Kelfords Ford & Mazda - Somerset West
Mekor Ford & Mazda - Claremont
Mosselbaai Ford & Mazda
Novel Auto Goodwood - CT
Novel Auto Stellenbosch - CT
Novel Paarl - CT
Sentra Motors - Porterville
Participating Dealers
KWAZULU-NATAL
LIMPOPO
MPUMALANGA
Ballito Ford
Barloworld - Pietermaritzburg
Barloworld Pinetown - Durban
County Auto - Port Shepstone
Fed Auto - Newcastle
Fury Ford & Mazda Toti - Amanzimtoti
Kempster Auto - Umhlanga
Kempster Auto Umgeni - Durban
Kempster Auto Wentworth - Durban
Ritchie Auto - Richards Bay
Ritchie Auto - Vryheid
Stanger Ford & Mazda
Bridge Auto Louis Trichardt
El Auto - Potgietersrus
Galactic Auto - Polokwane
Matopi Ford & Mazda - Lephalale
Modimolle Ford & Mazda - Nylstroom
Tzaneen Ford & Mazda
Barberton Ford & Mazda
Eastvaal Auto - Secunda
Eastvaal Auto - Witbank
Mcgee And Company - Lydenburg
Motomid - Middelburg
Nelspruit Auto
Numbi Auto - White River
Ritchie Auto Standerton
Participating Dealers
FREE STATE
NORTH WEST
GAUTENG
Human Auto Welkom
Imperial Auto Kroonstad
Scott Auto Bethlehem
Human Auto Bloemfontein
Brits Ford & Mazda
Daly Auto Klerksdorp
Leon's Auto - Rustenburg
North Western Ford & Mazda - Upington
Western Auto - Lichtenburg
Daly Auto Potchefstroom
Action Ford & Mazda - Krugersdorp
Action Ford & Mazda - Roodepoort
Allen Joss Auto - PTA
Aurinia Auto - PTA
Barloworld Alberton
Barloworld Bruma
Basil Green Auto - Edenvale
Ben Morgenrood Auto - Randfontein
Casseys Auto - Benoni
Casseys Auto Springs
Consolidated Auto - Boksburg
Eagle Corner - Bramley
Fury Fourways
Fury Midrand
Fury Sandton
Fury William Nicol - Sandton
Fury Woodmead
Global Menlyn Motor
Hatfield Auto - PTA
Hoffeldt Auto - Bronkhorstspruit
Imperial Ford & Mazda Germiston
Imperial Ford & Mazda Kempton
Lazarus Motor Company - Centurion
Mccarthy Pta East - Silver Lakes
Mccarthy The Glen - JHB
Metro Auto - PTA
Park Auto Vanderbijlpark
Paul Maher Auto - Northcliff
Rand Auto - JHB
Steyns Auto
Vereeniging Auto
NEIGHBOURING COUNTRIES
Novel - Windhoek
Novel - Walvis Bay
Barloworld Gaborone
Carson Auto
Odyssey SVP Unit
DEALERSHIP DEMO PROGRAM
• This Demo program will run over the period 01 August to 14 September 2014 and normal
demo rules will apply.
• Registered Odyssey applicants will be visiting the dealerships from 01 August - 10 August 2014.
• The vehicle must remain on your showroom floor for the full duration of the campaign (01 -10
August 2014).
• Dealers will only be allowed to retail the vehicle from the 15th September 2014.
VEHICLE BRANDING
• The vehicles will be branded along the bonnet and sides before delivery to your dealership
takes place. PLEASE NOTE: The decals applied on the vehicle have a 3 year warranty.
• It is advisable for dealers to add dealership contact details to the vehicles.
Odyssey SVP Unit
RANGER ODYSSEY SVP PACK
The 1st x120 units built in July 2014 will be based on the XL-Plus and will contain the following:
XL-PLUS CONTENT
•2.2 TDCi 4x4 XL-Plus 110kW & 375Nm
•Secondary Battery
•Expanded Wiring Harness & Auxiliary Switch Bezel
•Heavy Duty Canvas Seat Covers
•Running Boards (Only on Double Cab)
•Locking Rear Differential
•Daytime Running Lights
•NCAP Chassis
•Side Airbags
•Curtain Airbags
•Driver Knee Airbag
•Vinyl flooring
ODYSSEY PACK ADDITIONAL CONTENT
•Rubberized load-box
•Black 17” alloy wheels
•Ford approved Snorkel
•Ford approved Bull Bar
•Engine and Transfer case protection
•Diff Protector
Odyssey Merchandise
The Ranger Odyssey Apparel Range will be available through Sapphire and we encourage dealer
staff to wear Odyssey clothing during the event and during the dealer activation in August.
The items will also be available for you to sell going forward.
Odyssey Merchandise
Media Investment
We anticipate to at least equal, if not exceed, media coverage obtained last year. Ford has
committed to backing the campaign with additional advertising including a national television
campaign in July for the call to entry phase of the competition, print and digital exposure.
CHANNEL
TIMING
Television
July 2014
Radio
July 2014
Digital
July-September 2014
Press
July-September 2014
PR & Social Media
July-September 2014
Extra’s
The Ranger Odyssey program has increased awareness and established Ford in the 4x4 leisure
market as well as appealed to a wider demographic while displaying the Ranger’s Built Ford
tough off-road capability. Below are useful Odyssey video links as well as links to Odyssey Wall
Papers:
CHANNEL
CONTENT
LENGTH
LINK
2014 TV advert
Call to Entry TV
commercial
30 seconds
WATCH& DOWNLOAD:
https://www.dropbox.com/sh/
dve1nepwjgsxrvv/AAAd9PkiDm
L86rngMHPdcrDRa
2013 Wrap up
Video
Quick summary of
successful 2013 Ranger
Odyssey
3minutes
WATCH:
https://www.youtube.com/wat
ch?v=YFFlYsRbdCk#t=66
2013 Full
Coverage
In-depth chapter by
chapter coverage of
successful 2013 Ranger
Odyssey
9minutes
WATCH& DOWNLOAD:
https://www.dropbox.com/sh/
dve1nepwjgsxrvv/AAAd9PkiDm
L86rngMHPdcrDRa
Odyssey
Wallpapers
Customize your laptops,
PC’s and phones with the
range of Odyssey Wall
Papers.
20 images
DOWNLOAD:
https://www.dropbox.com/sh/
4dt4skgv7ke95q6/AABaSdWOC
l2uiRJpzY37Kg4Ta
Email
If you have any other additional
questions or topics that require clarity,
please email them to
rangerod@ford.com