October 12, 2009 - Brevard Business News

Transcription

October 12, 2009 - Brevard Business News
BBN
Vol. 27 No. 41
Brevard
Business
October 12, 2009
News
A Weekly Space Coast Business Magazine
Alzheimer’s Foundation
seen as national model,
run like a small business
By Ken Datzman
The Brevard Alzheimer’s Foundation
Inc. was meant to be, and nothing, it
seemed, was going to submerge its rise in
the community under pioneering Joe
Steckler, who believed in the mission and
went on to build the operating structure
that exists today.
The local East Coast Chapter of the
National Alzheimer’s Association got off to
a rocky start 16 years ago, as it attempted
to cut a new path in the nonprofit arena
and educate people about Alzheimer’s, the
most common form of dementia which now
affects more than 5 million Americans.
“Research shows that 1 in 10 people
over the age of 65 will develop dementia in
their lifetime, most likely of the
Alzheimer’s type,” Steckler said. “Brevard
County has roughly 124,000 residents over
the age of 65. So, conservatively, there are
12,000 people who may have dementia,
most likely of the Alzheimer’s type.”
Brevard is the 24th “oldest county” in
the nation, in terms of people over the age
of 65, he said.
Two weeks after Steckler, a retired
submarine commander and graduate of the
U.S. Naval Academy, accepted the job of
running the local Alzheimer’s chapter in
1993, the board of directors held an
emergency meeting and declared the
organization was out of money. They closed
the operation. “I was just hired!”
The board chair was out of town at the
time. When he arrived back in Melbourne,
he convened an emergency meeting of the
board and declared the organization open
again. “Two weeks later, McDonnell
Douglas handed us a check for $5,000 and
we have never looked back,” said Steckler,
who today is a consultant to the Brevard
Alzheimer’s Foundation.
He credits the willingness of the board,
the staff, and the directors for their efforts
in not giving up on the mission. “When you
are trying to do something good for people,
there is no way you cannot make it happen,
if you try hard enough. And that is the
philosophy of this organization.”
He and Chris Stagman, the current
executive director who came aboard four
Please see Alzheimer’s Foundation, page 19
BBN photo — Adrienne B. Roth
Joe Steckler, left, a U.S. Naval Academy graduate and former submarine commander, pioneered
what is known today as the Brevard Alzheimer’s Foundation. Chris Stagman is the foundation’s
executive director. Steckler is a consultant to the organization, which has three locations in the county.
Their innovative programs are being used in eight counties in New York.
Taxpayers will get virtually no benefit from inflation in 2010
Nobody likes inflation, until it’s gone.
For the first time since the Internal
Revenue Service started indexing federal
taxes for inflation in the mid–1980s,
taxpayers will get virtually no benefit from
inflation in 2010.
Near the end of each year, the IRS
calculates an inflation factor for the 12
months ending in August and uses it to
adjust many tax items for the next year.
These include tax brackets, the standard
deduction, personal exemption, gift and
kiddie taxes, and individual retirement
account limits.
The purpose is to prevent inflation from
pushing people into higher tax brackets.
In theory, if your income grows at the
rate of inflation, you pay no additional
taxes. If your income stays the same,
inflation indexing gives you a tax cut. The
bigger the inflation factor, the bigger the
benefit to taxpayers.
The inflation factor is based on the
change in the U.S. Consumer Price Index
for the 12 months ending in August. The
August CPI was recently announced,
allowing private–sector analysts to
calculate adjustments for 2010. The IRS
will release official figures later this year.
The actual change in the CPI over the
relevant period — September 2008 to
August 2009 — was negative 1.3 percent.
But the IRS uses a more complicated
formula to calculate the inflation factor.
According to the IRS method, the basic
PRESORTED
STANDARD
US POSTAGE
PAID
BREVARD BUSINESS
NEWS, INC.
By Kathleen Pender
Scripps Howard Service
inflation factor for 2010 will be 0.19, the
smallest increase since the IRS started
indexing in 1985, according to the Tax
Foundation. The next–lowest was 1.59
percent for tax year 2003.
Please see Taxpayer, page 16
BBN
DIGEST
Area businesses support
Club Esteem, benefit set
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Despite the current economic downtown, area businesses and individuals have stepped forward to support
Club Esteem, a local, nonprofit after–school program that
helps economically disadvantaged youth break the cycle of
poverty and develop into productive, successful adults.
“Club Esteem sponsors know that they will get an
excellent return on their investment,” says Dr. Kim
Deffebach, Club Esteem board member. “We have a 97
percent sponsorship–renewal rate for our ‘Halloween
Masquerade Ball’ fund–raiser because sponsors know that
Club Esteem programs work.”
The Halloween event will be hosted by Kim and Bud
Deffebach at their home in Melbourne Beach. The party is
set for Saturday, Oct. 24, and will include live music and a
catered dinner by Matt’s Casbah. The program will feature
a live auction with a host of items, including trips, jewelry,
and spa packages.
Tickets in advance are $100 per person (or $125 at the
door the evening of the event). Tickets can be purchased at
www.clubesteem.com or at Matt’s Casbah in downtown
Melbourne.
Major event sponsors are the Deffebachs; Ben and Pam
Jefferies, Bayside Lakes Development Corp.; The Highland Mint; Don McGee, McGee–Maust Group at Merrill
Lynch; Ed and Jeanne André; Bill and Lisa Troner; Montz
Aesthetic and Restorative Dentistry; Matt’s Casbah; and
Paragon Printing.
Other sponsors include Brevard Anesthesia Services,
BB&T, Eau Gallie Yacht Basin, Dr. Harry and Mary
Deffebach, Dr. Clifford and Dr. Julie Gelman, Sheryne
Glicksman, Scott and Monica Mikuen, Dr. Michael and
Loretta Sorbello of Downtown Divas, Mike and Chris
Ullian, Dr. Ralph and Elaine Vicari, Dr. Anthony Ware of
Ware Orthopaedics, and Sallie Williamson.
Club Esteem focuses on “education and personal
responsibility,” and offers tutoring, mentoring, art and
music classes, goal–setting, and college preparation.
More than 50 percent of the youth were below grade
level when they started Club Esteem, Dr. Kim Deffebach
said. However, by the end of the 2008–2009 school year, 92
percent were at or above grade level in reading; 85 percent
were at or above grade level in math; and 93 percent
mastered social and leadership skills, she said.
Lecture on ‘Coat Couture’ at Florida Tech
Ruth Funk will discuss her coat collection and creations
in a special Gallery Talk at 4 p.m. on Oct. 16 in the Ruth
Funk Center for Textile Arts at Florida Tech in Melbourne.
The center will also extend its hours that day to 6 p.m.
There is no charge. The opening and current exhibit at the
center, “Coat Couture: Inspiration to Creation,” features
the contemporary wearable art creations of Funk, the
center’s benefactor, as well as a selection of traditional
textiles from the permanent collection. A Florida Tech
trustee, Funk is a former art educator, collector and
author. She is an accomplished artist–designer and textile
preservationist. This special lecture is part of Florida
Tech’s Homecoming 2009 activities. The new Ruth Funk
Center is located in the heart of campus, next to the Evans
Library. For more information, visit http://textiles.fit.edu.
OCTOBER 12, 2009
BBN
DIGEST
‘Pumpkins in the Park’ run
is Oct. 30 in Cocoa Village
The Junior League of Central and North Brevard will
host the 10th annual “Pumpkins in the Park” 5K run and
fitness walk on Friday, Oct. 30, at Taylor Park in Cocoa
Village. This is a USATF certified race site.
Event activities begin at 6:30 p.m. The program
includes a 1K “Lil’ Pumpkins Race” for children, which
gets under way at 7:45 p.m.
For the first time, “Pumpkins in the Park” is going
green to support the JLCNB’s environmentally friendly
efforts. This race will feature reusable shopping bags
given to all runners in place of the traditional plastic
drawstring bags used in most races.
Registration is available by visiting www.active.com.
Proceeds from the event will benefit the JLCNB’s
signature project, Cygnet House, a foster–care home. It
will be the “first Platinum U.S. Green Building Council
LEED–certified foster–care home in the nation.”
The 7,000–square–foot house will be built on three
acres that were acquired through a donation from The
Viera Co.
The JLCNB says it is “creating a model and setting a
new standard for a clean, healthy, sustainable, economical, and environmentally friendly group home for
displaced children.”
For more information about the event or the
Cygnet House, go to www.brevardjuniorleague.org, or
call 453–5718.
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B&N to host ‘Educator Reception’ Oct. 15
Barnes & Noble in West Melbourne will host an
“Educator Reception” from 3 to 6 p.m. on Thursday, Oct.
15. The store is at 1955 W. New Haven Ave. Pre–
kindergarten through 12th–grade educators are invited
to this annual event. The program includes refreshments
and prizes, free classroom materials, and more. Special
materials will be available for homeschoolers and
teachers interested in writing grants. There will also be
two authors presenting during the reception. At 4 p.m.,
B&N will welcome former teacher and coach Robert
Crosby, who will “share hilarious stories from his
teaching days.” Teachers of any age group will enjoy
hearing these anecdotes compiled in his book, “It
Happened in School.” At 5 o’clock, the store will host Judy
Lindquist, author of “Saving Home,” a historical novel set
during the English siege of St. Augustine in 1702. The
story has messages “about life, family, and what is
important that will resonate with both the young and the
young–at–heart.”
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‘Fall Festival in the Park’ set Oct. 16
Indialantic’s Friday at Fifth Committee will host its
annual “Fall Festival in the Park” from 6 to 9 p.m. on
Friday, Oct. 16, at Nance Park, 201 N. Miramar, in
Indialantic. This family event will feature a full slate of
children’s activities. The goal is to raise community
awareness and general funds for civic improvement, as
well as providing businesses a unique opportunity to
market to the townspeople of Indialantic and surrounding communities. For more information about the
festival, call 508–6936 or visit www.fridayatfifth.com.
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BREVARD BUSINESS NEWS / 3
BBN
EDITORIAL
Golden Anniversary Campaign for Florida Tech tops $50 million
The Florida Institute of Technology in Melbourne
officially concluded its 50th anniversary celebration on
Sept. 26, announcing that the Golden Anniversary
Campaign had exceeded its $50 million goal.
The school raised $59.4 million. The campaign, under
way since 2003, benefits a range of areas, from scholarships to bricks–and–mortar facilities. Supporters celebrated the successful campaign conclusion at a ball for
donors held in the Clemente Center on campus.
“The spirit of the Golden Anniversary Capital Campaign is inextricably woven into the fabric of who we are as
researchers, scientists and educators,” said Florida Tech
President Dr. Anthony Catanese. “We look to the horizon
and see not only what is, but also what could be.”
“As I reflect on the campaign, I’m particularly gratified
to consider the thousands of students who will reap its
benefits,” said Philip Farmer, campaign chairman and a
Florida Tech Board of Trustee member.
“Students from all walks of life, socioeconomic backgrounds, cultures and countries, now have new opportunities to pursue their dreams of an education, thanks to
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EDITOR
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OFFICE MANAGER
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Brevard Business News is published every Monday by
Brevard Business News Inc. Bulk Rate postage is paid at
Melbourne, FL and Cocoa, FL. This publication serves
business executives in Brevard County. It reports on
news, trends and ideas of interest to industry, trade,
agribusiness, finance, health care, high technology,
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Letters to the Editor must include the writer’s signature
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BREVARD BUSINESS NEWS / 4
expanded scholarship funds. Those seeking the latest in
technology need look no further than the university’s
enhanced physical resources. New faculty and new
programs will give these students the means to pursue
their educational ambitions and to succeed,” Farmer said.
Here are three examples of major gifts to the campaign:
l A $5 million grant by the Harris Corp. Charitable
Fund through the Community Foundation of Brevard to
create the Harris Institute for Assured Information. The
Harris Institute will focus on developing advanced
solutions to protect global information security. An
additional $2 million is earmarked for research and
development.
l A $5 million gift designed to enhance business
offerings and strengthen online education, given by
Nathan Bisk, whose company is one of the nation’s leaders
in continuing education and online learning.
l A $1.5 million endowment to create the Farmer
Scholars Program, given by Phillip Farmer. The retired
chairman, president and chief executive officer of Harris
Corp. said the gift was his way of recognizing the importance of scholarships for deserving students.
Other gifts include funding to build facilities and create
programs for the Emil Buehler Center for Aviation
Training and Research, the Scott Center for Autism
Treatment, the Ruth Funk Center for Textile Arts, and the
Northrop Grumman Engineering and Science Student
Design Showcase.
“The completion of this successful campaign affords us
the opportunity to look inward, as we focus on quantifying
those resources that are required to continue the advancement of the university’s mission,” said Dale Dettmer,
chairman of the Florida Tech Board of Trustees.
“The commitment to education and innovation is the
core of our decision–making process. The storied history of
this university stretches from the earth to the moon and
beyond, and serves us well as we face the challenges of the
future,” Dettmer added.
“Foundations, corporations and individuals all have
stepped forward to affirm their belief in this university and
its future,” said Florida Tech’s Kenneth Stackpoole, senior
vice president for advancement. “All have invested in that
intangible yet all–important idea that Florida Tech’s
brightest days are yet to dawn.”
BCC study–abroad program recruits students, citizens to travel to Europe
Palm Bay teenager Guenel Guerrier dreams of
traveling to Turkey, Russia and Third World countries to
learn from other cultures and enhance his perspective on
life.
The Brevard Community College student plans to
make his first overseas trip to Western Europe this
summer through the BCC 2010 Study Abroad in Humanities Program.
“It’s an opportunity to go other places and see other
things,” said Guerrier, 18, who is from Haiti. “Instead of
understanding it on the news, I’d like to see it for myself.
There’s only so much you can see in the classroom.”
The program is accepting applications for study abroad,
which is offered July 14 to July 28 as part of the college’s
humanities schedule. However, BCC also welcomes
members of the community to travel with the students and
see the world, said Dorothy McCalla, coordinator for the
collegewide Study Abroad in Humanities Program.
Participants can elect to receive the academic credit by
completing the classroom experience and traveling to
Europe or participants can audit the course and travel to
Europe with the group with no responsibility for the
course’s academic work. These individuals must pay BCC
tuition and program fees, McCalla said.
“The Study Abroad in the Humanities Program is about
getting out of the classroom and into the world so that
academic studies take on a deeper context,” she said. “It’s
about discovering new and different cultures, and returning home with greater international curiosity.”
This year the group will travel to Italy, France,
Switzerland and England, McCalla said. For more
information about the program, cost and a detailed
itinerary, visit www.brevardcc.edu/studyabroad/, or contact
McCalla at 433–5207, or send an e–mail message to
mccallad@brevardcc.edu.
Individuals interested in sponsoring a student can
contact McCalla as well.
“It would be a wonderful opportunity for a young
student,” McCalla said. “The cost is all inclusive. In
October we’ll hold a recognition event, ‘A Taste of France,
A Taste of Switzerland.’ It’s a chance for the community to
learn about the program and recruit more students. It’s a
lot less expensive than traveling on your own.”
Each summer the BCC Humanities Department offers
students an opportunity to earn three credit hours in the
humanities by combining classroom experience with a
two–week trip through Western Europe.
For the first six weeks of summer term C, students are
enrolled in the classroom experience. In the final two
weeks of the term, they travel to Italy, France, Switzerland, and England. The tour is designed to enhance the
college’s curriculum for the humanities.
‘Making Strides’ event Oct. 24 at The Avenue
The American Cancer Society and its presenting sponsor Lexus of Melbourne are looking for 5,000 local breast–cancer
survivors, volunteers, businesses and community members to unite to fight breast cancer and save lives at the American
Cancer Society’s “Making Strides Against Breast Cancer” event, a 5K walk on Saturday, Oct. 24, at The Avenue Viera.
Registration starts at 7 a.m. This noncompetitive event raises awareness and funds to fight breast cancer and provides
hope to people facing the disease. Brevard County’s Making Strides Walk is one of more than 165 such events being held
across the country this year. The newest weapon in the fight against breast cancer is the “Million–Dollar Club,” where a
participant who raises $200 by Oct. 16 will be automatically a member of the club. To register for the event, visit
www.cancer.org/stridesonline or call 433–3109.
Call Adrienne Roth at 321-951-7777 for Advertising Information
OCTOBER 12, 2009
BBN
DIGEST
UCF Anthropology Department to
host series of archaeology lectures
ORLANDO — The University of Central Florida’s
Anthropology Department and the Central Florida chapter
of the Archaeological Institute of America will host a series
of lectures beginning on Friday, Oct. 23.
The series will feature scholars with different specializations within archaeology.
The first of three lectures, “Four Thousand Years of
Andean Gold,” will be delivered by Mark Aldenderfer of
the University of Arizona. Aldenderfer specializes in the
cultural and biological adaptations of societies in high–
altitude regions, primarily in the Peruvian Andes. He will
be speaking at 7 p.m. on Oct. 23, in Room 108 of the
Psychology Building.
Anyone who plans to attend Aldenderfer’s lecture
should contact Tosha Dupras, associate chair of anthropology, at (407) 823–6725 or send an e–mail message to
tdupras@mail.ucf.edu for parking information and a
parking pass.
Jodi Magness of the University of North Carolina–
Chapel Hill will discuss “The Archaeology of Qumran and
the Dead Sea Scrolls,” on Friday, Jan. 29. The specific
location of her presentation at UCF has not been set. She
is currently codirector of an excavation site of the Roman
fort in Yotvata, Israel.
The last lecture will take place at the Orlando Museum
of Art on Wednesday, April 14. Steven Tuck, from Miami
University in Ohio, will be presenting a lecture titled
“Death, Mythology and Ideology in the Arena: Sculpture
from the Amphitheater at Capua.” Tuck, who studies
classical art and archaeology, focuses primarily on Roman
entertainment and imperial art.
All lectures are free and open to the public. Receptions
will follow each of the lectures to encourage discussion
with the speakers.
The Archaeological Institute of America is a nonprofit
cultural and educational organization chartered by the
U.S. Congress.
For more information on the lecture series, contact
Dupras at the above number or e–mail address.
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HBCA Fall Parade of Homes opens Oct. 17
The Home Builders and Contractors Association of
Brevard’s Fall Parade of Homes is scheduled Oct. 17 to 25.
There are 20 entries this year. The “Showcase Home” is
“The Bellamy” by Armstrong Custom Homes located in
Summer Lakes in Rockledge. “Veranda Place” is the
“Showcase Community,” located in Melbourne just off Eau
Gallie Boulevard at Sarno Road. Three builders will once
again display artwork from Very Special Arts of Brevard in
their models during the Parade. Those builders are
DiPrima Construction Corp., Robert L. Cochran Co., and
Stanley Homes. The artwork is created by children with
disabilities. The Parade of Homes hours are Monday
through Saturday, 10 a.m. to 5 p.m., and Sunday noon to 5
p.m. The event is free of charge and open to the public.
“The Parade presents a great opportunity to view many
styles and locations of homes ranging in price from
$144,500 to $2 million,” said the HBCA’s Shea Shannon.
For more information, call Shannon at 254–3700, extension 4, or send an e–mail to shea@hbca–brevard.org.
OCTOBER 12, 2009
National
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OCTOBER 12, 2009
BBN
DIGEST
Tech invites public to Aviation Day
on Oct. 17 at Melbourne Airport
As part of its Homecoming 2009 festivities, the Florida
Institute of Technology College of Aeronautics, FIT
Aviation and Florida Tech Army R.O.T.C. will hold
Aviation Day on Saturday, Oct. 17, from 9 to 4 p.m.
The location is the Emil Buehler Center for Aviation
Training and Research at the Melbourne International
Airport. The event is free of charge.
Aviation Day offers something for all family members
with many static aviation displays, and representation by
several aviation businesses and organizations.
“I’m looking forward to an Aviation Day that will be
better than ever. We have participation by the R.O.T.C. for
the first time and are planning many educational, fun
activities,” said Winston Scott, dean of the College of
Aeronautics and a former astronaut.
The day will include a landing competition hosted by
the Florida Tech Falcons, kid’s balsawood airplane–flying
contest, airplane rides, an operating simulator, raffles,
auction, food vendors and more.
Aircraft slated for exhibit include a Cessna 414, King
Air C–90, EC–135 (First Flight helicopter), CH47 Chinook
helicopter, T–1, T–611 and T–38.
From 7 to 9 a.m., Florida Tech R.O.T.C. will host its
annual Junior Reserve Officer Training Corps Fitness
Competition. The event, among competing high school
teams from at least seven high schools, includes the Army
physical–fitness standards push–ups and sit–ups, and a
two–mile run.
Participating high schools are from Brevard County,
Port St. Lucie and Arcadia. The contact for this event is
senior drill sergeant Robert Kasper. His phone number is
(407) 383–0279.
To get to the Emil Buehler Center, turn onto Woody
Burke Road, a continuation of Dairy Road, at Hibiscus
Boulevard. Cross Nasa Boulevard onto Grumman Place
and turn right onto Tower Access Road. The next right
turn leads to the Buehler Center.
For more information contact Ryan Tenny, Florida Tech
College of Aeronautics, at 674–7369 or visit http://aviation–day.com.
Exchange Club to host social at Rialto
The Exchange Club of South Brevard will host a social
event from 5 to 8 p.m. on Tuesday, Oct. 13, at the Hilton
Melbourne Rialto Place. This business–casual “Meet–and–
Greet” event is free of charge. The club is the sponsoring
organization for the Yellow Umbrella Child Abuse
Prevention Center. Attendees are encouraged but not
required to RSVP at sbrevardexchange@gmail.com.
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Dr. Rosario to present arthritis seminar
A free educational seminar on arthritis will be held at 6
p.m. on Tuesday, Oct. 13, at Crane Park Community
Center, 1440 Mosswood Drive, in Melbourne. Reservations
are required. Call the Arthritis Foundation at 800–850–
9455. Rheumatologist Luis Del Rosario will be discussing
the types of arthritis, treatment advances and management tips. The seminar is being offer through an educational grant provided by Abbott Labs. For more information about arthritis and the Arthritis Foundation, visit
www.arthritis.org.
OCTOBER 12, 2009
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reputation of it’s founders. This family owned business is
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Quality and performance in all that we do. Our focus,
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OCTOBER 12, 2009
BBN
DIGEST
BCC’s Peake receives state award
at the SBDC conference in Orlando
Vicky Peake, director of the Florida Small Business
Development Center at Brevard Community College in
Melbourne, has received the Network Service Excellence
Award from the Florida Small Business Development
Center Network based in Pensacola.
Jerry Cartwright, state director for the network,
honored Peake and other awardees during the National
Association of Small Business Development Center’s 29th
annual conference in Orlando.
“During her years of service to the network, Victoria
created the first annual Women’s Business Conference and
the annual Veterans Conference, which is celebrating its
ninth successful year,” according to a statement from the
organization.
“She serves as vice chair of the B.W. Simpkins Business
Seminar for Entrepreneurial Development at BCC,
featuring brilliant business minds. Victoria has partnered
with various organizations to develop the first Minority
Vendor Expo and Vet–Net of Central Florida.”
Peake said she is “grateful to BCC for giving me this
opportunity to work with the national, statewide and local
network for entrepreneurs. And also, what a wonderful
team the SBDC has in Sandy Pfrimmer and Heather
Allen.”
Peake’s team also provides counseling and training for
the Patrick Air Force Base Small Business Office. She
created the Military Spouses Training Program through
the Patrick Air Force Base Family and Support Center.
The network is funded in part through a cooperative
agreement with the U.S. Small Business Administration
and is accredited through the national Association of Small
Business Development Centers.
Partnerships between higher education and economic–
development organizations have been nurtured through
the network.
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A Better Way Wellness has opened at 335 Pineda
Court, off Suntree Boulevard, in Melbourne. Dr. David
Ivey, a chiropractic physician, relocated his “successful
practice” from South Carolina. The practice offers
chiropractic care for families and athletes, educational
workshops, and natural health products. A Better Way
Wellness is offering free cryoderm pain relief gel samples.
For more information, visit www.abwtoday.com,.
Janet Rooks new ACS board chair
Janet Rooks has been installed as the new board
chairwoman for the Brevard County Unit of the American
Cancer Society. Rooks will work closely with the staff of
this unit to ensure the implementation of the “society’s
mission to eliminate cancer as a major health problem”
through research, education, advocacy and patient service
throughout this community. “Janet Rooks’ dedication to
the fight against cancer is unmatched and her efforts as
the new board chair will move us forward in our mission to
eliminate cancer as a major health problem,” said Gregory
Stephens, area executive director of the Brevard County
Unit of the American Cancer Society. Rooks succeeds
Gloria Velez–Barone, who served as the chair for the last
two years.
OCTOBER 12, 2009
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BREVARD BUSINESS NEWS / 9
BBN
BUSINESS
Management team of Susan Glamore and Devon Simpson is
named to run Regions’ Suntree branch — the bank’s operations
center for Brevard and Volusia; a leading small–business lender
By Ken Datzman
SUNTREE — Two veteran bankers in the
area are reuniting in the business and have
been tapped to manage Regions’ Suntree branch
on North Wickham Road, the company’s
flagship location for its network of 13 offices in
Brevard County.
Susan Glamore, who joined Regions three
years ago, has been named manager of the
Suntree branch and M. Devon Simpson, who
came aboard the Birmingham, Ala.–based
financial institution two months ago, was
appointed the assistant branch manager.
The announcement took effect Oct. 1, said
Stephen Loso, president of Regions Financial
Corp.’s Central Florida East Coast operations,
whose office is in Suntree.
Both Glamore and Simpson once worked in
the Suntree market for Bank of America. “And
now we’re both moving back into that market to
serve Regions customers,” said Glamore, a vice
president with Regions. “It’s exciting because
Suntree is a market we know really well. I’m a
Suntree resident. So, it’s nice to be able to work
and live in the same area.”
Glamore started her banking career 31 years
ago on Long Island, N.Y. She worked there for
17 years, before relocating to the Space Coast to
be closer to her parents, who live in Florida.
“Over the three decades, I have worked in every
phase of banking,” said Glamore, who has held
positions with community, regional, and large
banks in the two states.
Locally, she sits on the American Red Cross
Space Coast Chapter Board of Directors.
Glamore also is a “business partner” with
Johnson Middle School. Partners sponsor
events, provide supplies, speakers, and help the
institution in other ways. In 2008, Johnson
Middle School chose Regions as its “Business
Partner of the Year.”
“The bank is proud of its involvement in the
community. We try to reach out as much as we
can and support various groups and organizations that embrace children, families, and
neighborhoods,” she said.
Regions’ five basic, simplistic corporate
values are: “Do what is right; put people first;
reach higher; focus on your customer; and enjoy
life.”
Simpson, a University of Central Florida
business graduate, worked under Glamore at
Bank of America. “She was my boss for four
years,” he said. Simpson was with B of A for
BREVARD BUSINESS NEWS / 10
almost nine years. He worked for that bank in
Charlotte, N.C., and later transferred, under
Glamore, to the local market.
Simpson attended the University of North
Carolina at Charlotte and went on to complete
his degree at UCF. “This is my home. I decided
to come back and finish my degree at UCF and
work in the local banking market. I greatly
enjoy it.”
He said Regions has a “sharp focus on the
small–business market,” locally and throughout
its markets around the nation.
For the sixth consecutive year, the U.S.
Small Business Administration ranked Regions
Financial Corp. third among large U.S. banks in
an annual study measuring banks’ emphasis on
lending to small companies.
According to the SBA’s new Office of Advocacy report on “Small Business and Micro–
Business Lending in the U.S.” (for 2007–2008),
Regions stood third in the large–bank category.
In addition to maintaining its strong national
lending track record, Regions received high
marks from the SBA for its commitment to
small–business lending in individual states. For
example, Regions was ranked the No. 4 small–
business lender in Florida, up from No. 12 in the
previous SBA survey.
“We are lending money and we’re pursuing
deals in the local market,” said Glamore. “The
Suntree branch houses our small–business
lenders, private banking, consumer sales
manager, and other key banking operations. It’s
really a nice structure. The bank’s decision–
makers are here. They know the Brevard
market. They know the community.”
The 10,000–square–foot, two–story Suntree
office houses Regions’ administrative operations
for Brevard and Volusia counties. The first floor
is dedicated to a full–service retail branch. The
second level contains human resources, a
multipurpose training room that seats 34 to 40
people, and the various business–banking
groups, and commercial real–estate functions.
Regions’ retail branches show off a pleasing
design and help project the bank’s brand image
in the market. “Our bank branches all feature
the same design, layout of office space, and color
scheme,” Simpson said. “It’s creates more of a
‘warm feeling,’ and we’ve heard that comment
from customers. The exterior of the buildings
are brick, which makes for a really nice look in
the communities we serve.”
“It’s all designed around service,” adds
Glamore. “Customers will stop in just to have
coffee and chat with us. We have created that
BBN photo — Adrienne B. Roth
Susan Glamore is the new manager of Regions’ branch on North Wickham Road in
Suntree. She’s has worked for Regions in Brevard for the past three years. M. Devon
Simpson joined Regions two months ago. He is the assistant manager of the Suntree
office. Simpson grew up in Brevard and is a UCF graduate.
type of environment at our branches. Regions is a big bank with a ‘small–
town’ feeling. The people who work in the branches make the difference, I
believe. They are on the front lines every day serving customers. This is
where a lot of consumer opinions are formed about your bank, and it’s an
area where we thrive.”
Regions’ branches can be identified by their distinctive lime–green
triangular–shaped logo. Inside some branch offices, customers will find
upright, freestanding coffee machines offering a range of popular hot
drinks, including Cappuccino, Café Mocha and other gourmet coffee
flavors.
“I thought for sure I would have to put a dollar into the machine, but the
drinks are free of charge,” Simpson said. “This is another example of
Regions making its customers feel welcome at its branches. And we always
have cookies. With resources tight today, some banks have cut back on
their coffee and cookie perks.”
Regions recently announced that it plans to open nine new branches in
the South and Midwest. The branch openings are part of Regions’ strategy
to grow within its core markets. In Florida, new locations have been
approved for Pompano Beach and Destin.
Call Adrienne Roth at 321-951-7777 for Advertising Information
OCTOBER 12, 2009
BBN
BUSINESS
Junior League of South Brevard’s 25th ‘Festival of Trees’ is set for
Nov. 21–22 at BCC’s King Center in Melbourne — ushers in local
holiday season; seeks businesses, community groups to participate
By Ken Datzman
The Junior League of South Brevard’s
signature fund–raising event “Festival of Trees,”
with the 25th edition set to debut in late November, is as classic as an old Currier and Ives
Christmas card.
For children and adults alike, the festival stirs
a lot interest and brings thousands of people
together from around the region to ring in
Brevard’s holiday season in a unique way.
This year’s festival theme is “Dashing through
the Snow,” said Rebecca Wood, vice president of
communications for Junior League of South
Brevard Inc.
“The event will feature trees of all sizes
decorated by designers, organizations, and
companies throughout the community,” she said.
“The Festival of Trees is a very joyful occasion for
families.”
“It’s a wonderful way to start the holiday
season, to view all the beautiful trees and the
settings at the King Center, and hear the
entertainment,” adds Erin Schuck, Junior League
of South Brevard president.
The displays will include wreaths, gingerbread
houses, and holiday scenes. A “Merry Marketplace” will provide businesses and organizations
an opportunity to showcase and sell their
products to attendees. There will be a dedicated
“Reindeer Games” children’s area and “Rudolph’s
Review” entertainment section for youngsters.
The Junior League is seeking businesses to
participate in the marketplace and community
groups to volunteer to provide entertainment for
the event. “The Junior League is a strong
organization of volunteers. But our group couldn’t
put on this event without other community
agencies partnering with us, such as high schools,
women’s groups, or anyone who enjoys being
involved in community service,” Schuck said.
Junior League is an organization of women
“who are committed to promoting volunteerism
and improving the community,” Wood said.
Junior League of South Brevard has about 185
members. Of these, 85 are “active members” and
100 are “sustaining members.” Sustaining
members have at least seven years of active
service and “continue to support the league and
their community.”
The Festival of Trees will be held on Saturday
and Sunday, Nov. 21 and 22, at Brevard Community College’s Maxwell C. King Center for the
Performing Arts in Melbourne. The hours are 10
a.m. to 4 p.m. on Saturday and 11 a.m. to 5 p.m.
OCTOBER 12, 2009
on Sunday.
Tickets are $9 for adults, $7 for senior citizens,
and $5 for children ages 3 through 12. For ticket
information or to submit Christmas tree or
gingerbread entries for the festival, call the Junior
League office at 676–5798. Details also are
available at jlsb.net.
Wood said two popular festival activities for
youngsters are “Pictures with Santa” and “Tea
with Mrs. Claus.” The latter event was added to
the program last year. “It was so popular we
decided to offer it again this year. The children
can enjoy cookies and tea with Mrs. Claus.”
The festival also includes a gala, said Wood,
which is set for Friday evening, Nov. 20. Tickets
to attend the gala are $75. A dinner, a silent
auction and live entertainment are part of the
gala festivities. “We’ll have a ‘diamond giveaway’
sponsored by Wesche Jewelers. We’re excited
about that.”
Festival sponsorships start at $500. Last year’s
festival and gala raised $80,000 for Junior League
of South Brevard and was attended by 4,800
people, Wood said. She said Junior League is
fortunate in that “we have sponsors who have
supported the festival every year, and we’re so
thankful for them. It’s been a challenging year for
fund–raising, but we’re making progress bringing
aboard sponsors for the 25th annual Festival of
Trees.”
This is Eau Gallie Florist’s 25th year as an
event sponsor, said Schuck.
The money raised from the festival helps fund
Junior League projects throughout the year. One
of the projects is “Kids in the Kitchen,” an
initiative of the Association of Junior Leagues
International.
The program is designed to help communities
address the urgent issues surrounding childhood
obesity and poor nutrition, said Schuck. Junior
League launched Kids in the Kitchen in 2006.
Today, it’s an international program.
“This is a free event for children and they must
be accompanied by an adult, whether it be their
mother, their father, grandparent, or guardian,”
Schuck said. “Educating both children and their
families is key to reversing the trend toward
increased levels of childhood obesity. The children
will learn how to cook a healthy meal; learn about
nutrition in a classroom setting, and take part in
an obstacle course at Kids in the Kitchen. It’s such
a wonderful event for the kids.”
The fifth annual Kids in the Kitchen is March
6 at the Melbourne Auditorium. Registration will
start in January. March is National Nutrition
Month. “This year,” said Wood, “we have lined up
BBN photo — Adrienne B. Roth
The annual Junior League of South Brevard’s holiday classic ‘Festival of Trees’ attracts
thousands of people throughout the region. The fund–raising event supports the
league’s projects in the community, such as ‘Kids in the Kitchen,’ an initiative that
addressees the urgent issues surrounding childhood obesity and poor nutrition. From
left: Catalina Matta, V.P. of fund–raising; Rebecca Wood, V.P. of communications;
and Erin Schuck, JLSB’s president.
a celebrity chef, George Stella of the Food Network. He’ll be teaching
children about nutrition and how to prepare healthy meals.”
Stella, 50 years old, knows firsthand the dangers of obesity. At age 40, he
weighed 470 pounds and experienced serious heart problems that threatened his life and his career. Stella took action and turned his health around.
He dropped 250 pounds.
“I think he will be an inspiration to everybody who attends this event,”
said Schuck, adding that last year between 400 and 500 people participated
in the program at the auditorium. “This is the first time we’ve hosted a
celebrity chef for the local Kids in the Kitchen. George resides in Central
Florida and is a spokesperson for Kids in the Kitchen.”
Stella became a best–selling author when he wrote “George Stella’s Livin’
Low Carb Family Recipes Stella Style,” published in 2005 by Simon and
Schuster. In January 2006, his publisher followed up with the release of
“Eating Stella Style Low Carb Recipes for Healthy Living.” In the early
1980s, he worked as an executive chef for Phillips Petroleum Co.’s showcase
restaurant, “Windows on the Green,” located in the Pier 66 Hotel in Fort
Lauderdale. He later became a restaurant entrepreneur in Florida.
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BREVARD BUSINESS NEWS / 11
BBN
DIGEST
TRDA ‘Roadmap’ series begins Oct. 14 with new class
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For the past two years, the “Roadmap to Success Workshop Series” offered by the
Technological Research and Development Authority in Melbourne has helped nearly 100
Florida entrepreneurs get on the right path to launching a business.
Now, the series is back for another “dynamic” six–week session beginning Wednesday, Oct. 14.
Participants of the workshop series will learn firsthand about key aspects of business
formation, growth and continued business profitability.
Taught by veteran entrepreneurs, the program is designed to assist new, as well as
developing, companies, and unveil a detailed playbook that covers business planning,
focus, marketing and competition, financial plans and presentations.
The workshop is also a prerequisite for admission to the TRDA Business Innovation
Center. The program concludes Nov. 18. The workshop fee is $300 and is limited to 20
participants. The TRDA Business Innovation Center is at 1050 W. Nasa Blvd.
The class meets every Wednesday for six weeks. The ending session on Nov. 18 will
include workshop participant presentations to TRDA’s Emerging Business Network, a
group of experts in law, accounting, marketing, contracts and private–investment
capital.
For more information about the Roadmap to Success Workshop Series, contact
Bonnie O’Regan at boregan@trda.org or call 872–1050, extension 107. For more information about TRDA or to register for the program, visit trda.org.
Gene Egge to be guest conductor for concerts
The October concerts by the Swingtime Jazz Band, part of the Melbourne Municipal
Band, will feature selections composed especially for the group by internationally known
arranger Gene Egge. Egge also will be on hand to conduct the numbers. The two “A
Musical Trip” concerts will take place Oct. 14 and 15 beginning at 7:30 p.m. in the
Melbourne Auditorium. “For many years, Gene was the conductor of Airmen of Note,
which is the official ‘big band’ of the U.S. Air Force Band stationed in Washington, D.C.,”
said Clair Christy, conductor. “He was considered one of the best arrangers in the world
and we are very fortunate that he has written some selections just for us. We know the
audience will be delighted.” Though Egge is now retired, the Airmen of Note band still
performs across the U.S. and will be in Florida for several performances in November. In
addition to a wide range of favorite tunes, popular local vocalists Sally Hart and Len
Fallen will sing during the concert. Admission is free of charge but tickets are required.
More information about these events, ticket locations, and the band is available by
visiting www.mmband.org or calling 724–0555.
Well–known doll artist to teach workshop
The Daff–O–Dolls, a doll–making club in Palm Bay, has invited well–known doll
artist Jane Houck to teach a two–day workshop Oct. 15 and 16 at the Greater Palm Bay
Chamber of Commerce. Houck began doll making in 1994 while working in her florist
and craft business in New Hampshire. The fee to attend the two–day workshop is $65.
For more information, call Ruth Parker at 723–4705.
Sea Bean Symposium at Cocoa Beach Library
Keiser University
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The 14th annual International Sea Bean Symposium and Beachcombers Festival will
be held on Oct. 16 and 17 at the Cocoa Beach Public Library. The keynote speaker will be
Dr. Curtis Ebbesmeyer, who will discuss his new book “Flotsametrics and the Floating
World: How One Man’s Obsession with Runaway Sneakers and Rubber Ducks Revolutionized Ocean Science.” He will unravel the mystery of marine currents, “uncover the
astonishing story of flotsam,” and call attention to the threats that global warming and
disintegrating plastic waste pose to the seas. This program is free of charge and open to
the public. The festival will be held from 9 a.m. to 5 p.m. on Oct. 16, and from 9 a.m. to 9
p.m. on Oct 17. The library is at 550 N. Brevard Ave. For details, call 868–1104.
‘Harvest Splendor’ to be held at city hall
The Brevard County Parks and Recreation Department will host its annual “Harvest
Splendor” event from 1 to 3 p.m. on Saturday, Oct. 17, at West Melbourne City Hall,
2285 Minton Road. Children must be accompanied by an adult for this fun–filled,
Halloween–themed party featuring “creepy crafts, ghostly games, a pre–carved pumpkin
contest, and a goodie bag for every child.” The cost to attend is $3 per child. Donations
from area businesses will be given away as prizes for contest winners. For more information, call 255–4496.
BREVARD BUSINESS NEWS / 12
Call Adrienne Roth at 321-951-7777 for Advertising Information
OCTOBER 12, 2009
BBN
DIGEST
Essentials Spa & Salon to host Cancer Awareness Day
Essentials Spa & Salon in Melbourne and Viera is inviting area cancer patients to an
afternoon of pampering on Monday, Oct. 19, from 10 a.m. to 3 p.m. Both locations are
opening exclusively for those currently undergoing treatment for cancer.
Complimentary services are available and those coming can schedule up to three
services: massages, facials, makeup, manicures, pedicures, haircut and style or help with
a wig.
There will also be free food, gifts and door prizes. Each visitor will receive a slice of
handmade soap from Yummy Suds that is “pink in color, smelling sweet and stamped
with hope.” In order to receive these services, patients must bring a doctor’s note of
approval. Call 722–2860 to book an appointment.
This is the third year Essentials has offered Cancer Awareness Day and it “has
grown each year.” The event was created by Carolyn Metsker, esthetician and licensed
massage therapist.
One of her best friends was diagnosed with cancer and she saw “firsthand the toll it
takes on your mental and physical well being.” She treated her to a day at the spa to let
the stress of “doctors visits and medical bills temporarily fade.”
The Melbourne address of Essentials Spa & Salon is 940 S. Harbor City Blvd., near
the corner of U.S. 1 and Nasa Boulevard. The Viera location is at 1705 Berglund Lane,
close to the corner of Murrell Road and Viera Boulevard.
For more information, visit www.essentials–spa.com.
Florida Tech’s Homecoming Golf Classic Oct. 18
The Florida Tech Alumni Association and Pi Kappa Alpha will coordinate the
inaugural Homecoming Golf Classic on Sunday, Oct. 18, at Baytree National Golf Links
in Melbourne. Registration begins at 7 a.m., with a shotgun start at 8 o’clock. Entry fees
are $100 per player; $360 per foursome and students may play for the special price of
$60 each. The entry fee includes a continental breakfast and a barbecue lunch. Rental
clubs are available for $30. There will be awards for the first–place team as well as
prizes for the longest drive and the ball hit closest to the hole. Sponsorship opportunities
range from the $200 to $5,000. For more information, call 674–7190 or send an e–mail
message to gopanthers@fit.edu.
IIAP meeting Oct. 20 on certification
The Central Brevard Chapter of the International Association of Administrative
Professionals will host a meeting for administrative professionals at 6 p.m. on Tuesday,
Oct. 20, at the Suntree–Viera Library, 902 Jordan Blass Drive. The presentation will
address how to become a certified administrative professional. To make a reservation to
attend the function, send an e–mail message to Debbie Carter at dcarter@hoyman.com.
If you are unable to attend the meeting, but are interested in learning about certification
in the field, contact Carter or visit www.iaapcentralbrevard.homestead.com.
Florida Tech offers free program to the public
The Florida Tech School of Psychology announces a free of charge, three–session
program to provide adults suffering with rheumatoid arthritis new skills and strategies
to better manage and reduce fatigue. The program will be held on Wednesdays, Oct. 21
and 28, and Nov. 3 from 3 to 4:30 p.m. at the Scott Center for Autism Treatment, on the
Florida Tech campus in Melbourne. Program participants will gain a better understanding of rheumatoid arthritis–related fatigue, learn techniques to better manage and
reduce fatigue, and discern which lifestyle changes really make a difference. To reserve a
seat to attend the program, call Isaac Levinsky at 749–5273, or send an e–mail message
to ilevinsk@fit.edu.
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‘Mega Marketplace’ Oct. 22 at Holiday Inn
Brevard County’s four Chambers of Commerce will host “Mega Marketplace”
beginning at 11 a.m. on Thursday, Oct. 22, at the Holiday Inn and Convention Center in
Viera. Mega Marketplace is a roundtable–networking event where attendees pitch their
“sales message.” These events typically attract more than 100 people. Attendees should
bring 100 business cards to the event. Registration and pre–payment are required.
Admission includes lunch. The fee is $40 for a Chamber member, $50 for use of an
exhibit table, and $75 to be a “table host.” Nonmembers pay $80 to take part in the event
and $100 for an exhibit table. For more information, contact Emma Richard with the
Titusville Area Chamber at 267–3036, or send an e–mail message to
richard@titusville.org. Registration is available at www.titusville.org.
OCTOBER 12, 2009
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BREVARD BUSINESS NEWS / 13
BBN
DIGEST
Brenner Real Estate Group
announces local lease deals
Brenner Real Estate Group, a full–service commercial
firm based in Fort Lauderdale with offices in Melbourne,
has announced a new lease and a lease renewal in the
local market
Carla Casey, regional manager in Melbourne, and
Colette Wood, a commercial leasing and sales associates,
handled the transactions.
l Uptown Salon of Melbourne, Inc., doing business as
Uptown Salon, a hair salon, has leased 650 square feet of
retail space within Suntree Plaza, on North Wickham
Road. Casey and Wood represented the landlord, St.
Andrews–North LLC of Purchase, N.Y.
l RBC Bank has renewed its lease of 4,845 square feet
of office space within Imperial Plaza. Casey and Wood
represented the landlord, Sterwick Development Corp. The
tenant was represented by Michael Battey of CBRE.
For more information about the company, visit
www.breg.net, or contact the firm at 242–4575.
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Alan King, manager of National Realty of Brevard’s
commercial division, recently announced that colleague
Mike Corcoran has closed the sale of two medical–office
buildings in the last 30 days. The first transaction was the
sale of a class “A” office building on Dairy Road in
Melbourne. The facility is undergoing renovation to better
serve the current medical user. The second sale was the
Hickory Medical Building, adjacent to Holmes Regional
Medical Center in Melbourne. The 5,000–plus square–foot
building is configured for medical use and features a
central nursing station surrounded by 14 offices and
examination rooms.
Alumni volunteer at humane society
Twelve members of the Space Coast Chapter of
Webster University’s Alumni Association spent a recent
Saturday helping their “furry friends” at the Central
Brevard Humane Society in Cocoa. The alumni members
put a fresh coat of paint on an old shelter building, before
the organization hosted a community event there. On Oct.
1, the Central Brevard Humane Society held a ribbon–
cutting ceremony for its new low–cost Spray/Neuter and
Wellness Center, which is now open to the public. The
facility is located behind the shelter at 1020 Cox Road. The
hours of operation are Monday through Friday, from 8 a.m.
to 5 p.m. The low–cost services include vaccinations and
heartworm prevention. To schedule an appointment for
your pet, call 636–3343, extension 206.
Chamber announces tournament winners
Maurice Meisner, Rus Cejda, Graham Lyle and Edward
Madigan captured first place at the Cocoa Beach Area
Chamber’s Councils and Air Force Association Golf
Tournament. There were a total of 124 participants
playing for the win on Sept. 18 at Manatee Cove Golf
Course at Patrick Air Force Base. Second place went to
Jim Larrison, Troy Atwood, Tom Fulmer and Mike
Cochran. Third–place finishers were Paul Mackey, James
McCammack, James Williamson and Jarrod McCurry.
Major sponsors of the tournament included IAP Worldwide
Services, L3 Communications, and Delaware North.
OCTOBER 12, 2009
BBN
DIGEST
Henderson signs new tenants
at its Airport Corporate Center
Henderson Southeast Corp. has announced two new
tenants at its Airport Corporate Center, located off
Gateway Drive, in Melbourne.
EADS North America has opened a local office at 1830
Penn St., Suite 1. The company is a global leader in
aerospace, defense and related services.
Operating in 17 states, EADS North America offers a
broad array of advanced solutions to its customers in the
commercial, homeland security, aerospace and defense
markets. EADS North America is a principal teammate on
Northrop Grumman’s KC–45 tanker for the U.S. Air Force,
and is also a leading provider of aircraft to the U.S. Army,
Navy, Coast Guard, and U.S. Customs and Border
Protection forces.
The other new tenant is Syncron EMS. Housed at 1801
Penn St., Suite 2, this it Syncron EMS’ headquarters. The
company, which holds ISO9001 certification, is an
electronics manufacturer, with services ranging from
prototyping and new–product introduction to comprehensive supply–chain management, test development, and
production of printed circuit and electromechanical
assemblies.
Syncron EMS places manufacturing assets “close to the
customer” with facilities scaled to support low–to–medium
volume, high–mix, electronic– manufacturing business.
Airport Corporate Center is located adjacent the
Melbourne International Airport.
Florida Tech
pick up BBN
10-05-09
page 3
FULL COLOR
‘Big Kid Adventures’ field trip scheduled
Brevard County Parks and Recreation’s “Big Kid
Adventures” has scheduled an outing to Marjorie Kinnan
Rawlings Historic State Park for Thursday, Oct. 15.
Adventurers will participate in a guided tour of the
novelist’s home and surroundings, enjoy the talents of
legendary blues artist Willie Green, and dine on traditional Florida cracker cuisine or seafood at the Yearling
Restaurant beside Cross Creek. Participants will meet in
the parking lot at Kiwanis Island Park, with departure at
12:30 p.m. and return time at 9:30 p.m. The fee is $25,
which includes admission and transportation. Big Kid
Adventures is a monthly nature field–trip program for
adults offered through the Central Area of Brevard County
Parks and Recreation. For additional information or to
register for the trip, call Susan Boorse at 455–1385.
‘Bliss Fashion for a Cause’ benefit Oct. 17
Levelz Night Club in West Melbourne will host a fund–
raiser on Saturday, Oct. 17, for the American Brain Tumor
Association. Levelz is on Highway 192, across from Sam’s
Club. “Bliss Fashion for a Cause” is an upscale, red–carpet
style event that gets under way at 9 p.m. with a silent
auction. At 10:30 p.m., there will be a live runway show
featuring the latest clothing styles for both men and
women provided by Elite Boutique owner Latoya Sutton.
This event will allow Sutton “to raise funds for an organization that has provided amazing support to her and her
family.” You can support this event by purchasing VIP
admission or raffle tickets at Elite Boutique, 7720 N.
Wickham Road, Suite 103, or calling 266–7426, or sending
an e–mail message to Fashion4Cause@gmail.com.
OCTOBER 12, 2009
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BREVARD BUSINESS NEWS / 15
BBN
DIGEST
PMC’s Mustard appointed to state pharmacy board
Regions Bank
pick up BBN
9-28-09
page 16
TITUSVILLE — Michael Mustard, Parrish Medical Center’s pharmacy director, was
recently appointed to the Florida Society of Health–System Pharmacists Board of
Directors for a three–year term.
FSHP is a professional association of pharmacy practitioners that promotes and
supports the continual improvement of pharmaceutical care and the profession of
pharmacy as an essential component for the delivery of health care.
The organization is the second largest health–system pharmacist–oriented entity in
the country, second only to California.
Mustard received his bachelor’s degree in pharmacy from the University of Florida. He
joined PMC in 1978 and has been its pharmacy director since 1988.
Mustard has held a number of positions in professional organizations including with
the University of Florida College of Pharmacy, Dean’s National Advisory Board; as
chairperson of VHA–Southeast Pharmacy Directors Council; and president and secretary
of the Central Florida Society of Hospital Pharmacists. He also holds a Six Sigma Green
Belt, a quality certification
Golf tournament to benefit returning veterans
FULL COLOR
The nonprofit Sentinels of Freedom Space Coast Inc. will host a golf tournament on
Saturday, Oct. 24, at the Doran Golf Club in Viera to benefit the community’s severely
injured veterans returning from Iraq and Afghanistan as they transition to civilian life.
The Sentinels of Freedom Space Coast is a 501 (c) 3 organization whose mission is to
provide medical, educational, social and vocational assistance to members of the U.S.
armed forces who have suffered severe injuries in the line of duty on or after Sept.11,
2001. For tournament details, visit www.sentinelsoffreedomfl.org, or call 266–8810.
Colbert Classic Golf Tournament at Duran
The third annual Colbert Classic Golf Tournament, a benefit for the Viera High School
Academy of Business and Finance and the Academy of Digital Arts and Media, will be
held Nov. 14 at Duran Golf Club in Viera. The fee is $80 per player or $300 for a foursome.
There is a $5 discount for foursomes. The hole–in–one prize is a new Lexus. To register for
the event, visit www.chadcolbert.com, or call 751–8943.
Taxpayer
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pick up BBN
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FULL COLOR
BREVARD BUSINESS NEWS / 16
Continued from page 1
The inflation factor for 2009 tax returns is 4.26 percent — one of the highest ever. It
was based on inflation from the previous 12 months, when gasoline prices were soaring.
Although 2009 returns won’t be filed until next spring, many employees are already
getting the benefit of this inflation boost because employers used it to reduce payroll
withholding at the beginning of the year.
Workers won’t be getting that benefit in January 2010.
Some items on the tax return won’t change at all next year because the IRS generally
rounds down to the nearest $50.
“For the first time, the personal exemption will not go up,” says Gerald Prante, an
economist with the Tax Foundation. The exemption, which reduces taxes, will remain at
$3,650, the same as this year.
The standard deduction will stay the same for everyone except head–of–household
filers, who will get a $50 boost.
The maximum contribution to individual retirement accounts will remain at $5,000 or,
if you are older than 50, at $6,000.
The IRS uses an entirely different formula for setting the limit on 401(k) plan contributions. This limit could go down next year, but there is debate over whether the IRS or
Congress would let that happen, says George Jones, senior federal tax analyst with
publishing firm CCH.
The amount of income it takes to hit a new tax bracket will go up a smidgen. This
would save a married couple with $100,000 in taxable income about $12.50, assuming
their income stayed the same in 2009 and 2010, according to CCH.
That would pay for a movie ticket and maybe a small popcorn. But it could have been
worse.
If the inflation factor as calculated by the IRS had been negative, taxpayers might have
faced a tax increase on their 2010 returns. The IRS never said what it would have done
had inflation been negative.
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OCTOBER 12, 2009
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BREVARD BUSINESS NEWS / 17
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OCTOBER 12, 2009
BBN
SPECIAL FOCUS
Brevard Alzheimer’s Foundation
Continued from page 1
years ago, have built the Brevard Alzheimer’s Foundation
into a financially sound, innovative organization that is
being embraced by a growing number of communities
around the nation as a model.
“The programs that we have in Brevard can be duplicated in other areas of the nation,” said Steckler, a
mechanical engineer who served 38 years in the military
and once ran the Navy’s largest retirement community in
Gulfport, Miss. “There are eight counties in New York that
are using our model. We’ve had requests from Baton
Rouge, La., to Cedar Rapids, Iowa, for our community
programs on aging.”
The foundation has facilities in Melbourne, Micco, and
Titusville. It operates “Joe’s Club,” an interactive program
for elders, at these locations. The club provides recreational
activities and personal care in a “safe and happy” environment.
“We’re not only serving Alzheimer’s patients at Joe’s
Club, which is an adult day–care center and our prime
service, but also stroke patients and people with
Parkinson’s disease and other disabilities, who do not want
to be home alone during the day,” Stagman said, adding
that about 45 percent of the patients have Alzheimer’s or
dementia. “At Joe’s Club, they can enjoy companionship.
It’s a huge service we’re providing to the community at a
very cost–effective price, only about $49 a day.”
Stagman said the Brevard Alzheimer’s Foundation has
seen a “fundamental shift” under his guidance as executive
director. “We are really operating as a managed–care
organization under the state. The Florida Nursing Home
Diversion Program, which the legislature appropriated
$339 million for across the state, has opened the door for
the Brevard Alzheimer’s Foundation to become part of that
program as a managed–care agency. So we are managing
the health care of 75 patients, and growing, much like an
HMO.”
A lot of elderly people want to stay in their homes but
have limited finances, Stagman said. The goal of the
diversion program is to keep people in the least restrictive
and safest environment.
The state pays Stagman’s foundation a flat fee of $1,282
a month per client to provide these community–based
services. “We are only the second nonprofit in the state to
operate under this program. Most nonprofits can’t do it
because they do not have an endowment or the resources,”
he said.
Over the last four years, the Brevard Alzheimer’s
Foundation budget has grown from $2.3 million to $3.2
million, said Stagman, who has a background in legislative
affairs and worked for United Way of Brevard for five
years before moving into his current position.
“We’ve had some successes growing services and
expanding our reach in the market,” Stagman said. “We’re
running this nonprofit like a small business. We look at
every cost up and down the organization. For example, are
we taking the shortest routes to conserve gasoline when
using our vehicles? What is the cost per client? Everything
we do is measured, much like a business.”
The Brevard Alzheimer’s Foundation employs 73
people. More than 100 businesses in the region support the
organization, Stagman said.
OCTOBER 12, 2009
Of the $3 million budget, fund–raising contributes
about $500,000 a year, Steckler said. “Very little money is
straight–out given to this organization. We earn our
monies. Roughly, $150,000 comes from the county. But we
are providing a service the county does not have to provide.
All of the services are provided through the Brevard
Alzheimer’s Foundation and the Community Services
Council.”
Area hospitals are very supportive of his organization,
Stagman said, and it has forged good relationships with
local and state officials.
A strategic decision was made in 1995 when the
organization decided to drop its chapter affiliation with the
Alzheimer’s Association and formed a 501(c) (3) nonprofit
entity. “The national association’s focus is on research and
efforts to find a cure for Alzheimer’s, which is a worthy
cause. However, the association really didn’t provide direct
services to residents in the community with Alzheimer’s.
We wanted a local organization whose mission was to
provide direct services to families who are dealing with
Alzheimer’s and dementia,” Stagman said.
Steckler said if his organization had retained its
national affiliation the dues would be more than $300,000
a year today, he estimates. “We reasoned that we wanted
to help people locally and we knew the need was here for
our services. And that thought to help people locally has
enabled many organizations to help us.”
Brevard Alzheimer’s Foundation is headquartered in a
9,000–square–foot building on North Wickham Road in
Melbourne. The construction costs came in at $90 a square
foot, years ago, said Steckler. The county donated the land
and Steckler raised the money to build the facility, through
donations and grants. “The building is paid for and we
have been able to replicate the model in Barefoot Bay and
in Titusville. So, we have three state–of–the art facilities
and the county donated the land for the three projects,”
Stagman said.
Before the planned construction of the building in
Melbourne, Steckler said he wrote a letter to Sandoz
Pharmaceuticals “describing in the correspondence our
mission” in the community. “A week and a half later, we
received a check for $25,000 from Sandoz. The check was
deposited in the bank to help pay for the construction of
the facility,” he said. Today, Sandoz is the generic pharmaceutical division of Novartis.
His organization received its first grant, $200,000, from
the Edyth Bush Charitable Foundation. “That started the
whole process of where we are today,” Steckler said.
Another key development in the organization’s history
was the establishment of the Nathan Weinberg Endowment, said Stagman. Weinberg, a U.S. Navy friend of
Steckler, proposed a $1 million matching grant for the
Brevard Alzheimer’s Foundation.
“The foundation raised $1 million and Mr. Weinberg
matched it,” Stagman said. “So we now have a $2 million
endowment in his name. It’s restricted; we can’t touch the
principal. But we can draw off its interest. Because of the
endowment, last year we were able to put about $110,000
in our reserve fund. We are using that money to provide
services to the community free of charge.”
In 2008, Stagman created We Help Brevard, a
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standalone entity whose executive director is Richard
Rossell. Its mission is to assist the growing senior population in the county locate businesses that have gained the
We Help Brevard “elder–friendly” stamp of approval.
“If businesses get something out of their affiliation with
We Help Brevard, then there is value for them. We want
businesses to be really in tune with what we’re doing and
know about the services we offer to the public. And the
buzz is starting to get out in the community, so the ‘theory
of reciprocity’ seems to be working,” Stagman said.
Ten years ago, the Brevard Alzheimer’s Foundation
launched a local radio show called “The Elder Hour.” Soon,
Steckler said he had an offer to take the show to Los
Angeles and do it on a daily basis, “with a listening
audience of 10 million people.” He turned down the offer,
preferring to continue serving his local community. “We
are still doing the local radio show.”
The organization is making use of other media platforms, including television, to get its message out. “We
filmed our first TV program, ‘Aging with Dignity,’ at
Channel 31. Later, Dr. Jim Drake (president of Brevard
Community College) invited us to do the filming at BCC’s
station. ‘Aging with Dignity’ is now shown six days a week
on four different channels. We have filmed 128 episodes of
‘Aging with Dignity.’ And, we’ve had a request for it to be
shown on a TV station in Minnesota,” said Steckler.
“Florida Today” publishes a Brevard Alzheimer’s
Foundation column called “Focus on Seniors” that is
written by elder–law attorneys, geriatricians, and other
experts on the senior market.
Recently, Steckler filmed a TV show with Alzheimer’s
researchers at Cape Canaveral, including Chinese doctors.
“They are not convinced there is no cure for Alzheimer’s.
There are 35 million people worldwide who have
Alzheimer’s. These researchers are excited about their
work.”
Their Alzheimer’s experiments are being conducted at
the International Space Station, where a protein molecule
can be suspended in space and studied. An atomic force
microscope is the key piece of equipment. The International Space Station provides a special microgravity and
radiological environment that Earth–based laboratories
cannot replicate, Steckler said.
Scientists don’t yet fully understand what causes
Alzheimer’s disease, but it clear that it develops because of
a complex series of events that take place in the brain over
a long period of time.
November is National Alzheimer’s Month, as designated by the Alzheimer’s Association. On Nov. 13, the
Brevard Alzheimer’s Foundation will host its annual “Art
and Wine” fund–raiser at the Holiday Inn and Convention
Center on Wickham Road in Viera.
Stagman says around 200 people typically attend the
function, which features a live auction of donated art. He
said the event raises about $40,000 for his organization.
For ticket information, call the foundation at 253–4430.
In May, the Brevard Alzheimer’s Foundation will host
its annual “Barbecue and Car Drawing,” where participants will have a chance to win a custom 2009 Dodge
Viper SRT 10 convertible. The vehicle is being donated by
area car dealer A.J. Hiers, Stagman said.
BREVARD BUSINESS NEWS / 19
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