View Brochure - GROW Holdings | Quay Valley

The California dream
is alive and well in the
Central Valley.
In the heart of the Golden State, not far from the Pacific shores, lies a new undiscovered
California alternative: a modern frontier offering new values and ways of living. Geographically
and psychologically, the Great Central Valley is the next home of the California Dream.
Defined by the region’s sunlight, its vibrant tints of native wild flowers, the soft hues of the
surrounding mountains, the green of vast orchards and the blue expanse of an endless
sky, California’s Central Valley is a little fresher, a little freer, and a good deal richer in its
physical attributes. Its unique blend of wildness and warmth offers a lifestyle that is vigorous,
colorful, and full of promise. Possessed of an assured identity forged from the independent,
venturesome spirit of the mythic California pioneer, it has an inescapable air of peace, of
spaciousness, of leisure, of freedom, all cultivated from the fields of the farm and frontier.
The Central Valley is everything you ever wanted in California, only better.
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QUAY VALLEY, CA
A model town for the 21st Century
LOCATION
Quay Valley is ideally located in the San Joaquin portion of California’s Central Valley - the state’s
fastest growing region, projected to expand by more than 6,000,000 residents by 2050. With five miles
of frontage on Interstate 5, the state’s main north-south artery, Quay Valley is truly in the middle of
everywhere: a little over an hour from the coast, one hour from the Sierras, one hour from Fresno, one
hour from Bakersfield, one hour east of the Paso Robles Central Coast wine region, and less than three
hours from two world-class cities: Los Angeles and San Francisco.
Population
Within 1 hour
Within 3 hours
Within 5 hours
2013
2,341,615
27,800,721
37,154,997
2018
2,447,083
28,861,375
38,639,393
The population of the Central
Valley is growing faster than the
state or national averages.
QUAY VALLEY, CA
A model town for the 21st Century
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THE VISION
Imagine beautiful homes with front porches on well-ordered, tree-lined lanes with
walkways, near water, open space, organic agriculture, and an expansive village green
with benches and flower beds. At the same time, you see people you know on a first name
basis gathering in quaint areas for a cookout, retirees and grandchildren out on one of the
nature trails, and families boating on a local waterway. You spot residents taking a leisurely
stroll to the Town Center for coffee at one of the Main Street cafes or having dinner under
the stars at one of the outdoor restaurants along the Lake Promenade. These are typical
scenes played out on a daily basis in each of several planned villages within Quay Valley.
Imagine a place where every day the air is
cleaner, the water is purer, the people are
healthier, life is more abundant and we are
enriched by the culture.
Imagine, too, a place of excitement and fun where residents can go to learn, to shop, to play
and to work at thousands of new jobs generated across the entire business spectrum – all
within walking and biking distance of the community. Quay Valley is envisioned as a place
offering something for everyone in the family: entertainment, high-powered recreation, a
university, music, art, shopping, clubbing, theater, and so much more.
The founding vision for Quay Valley is to build a new model town for the 21st century –
a 7,500 acre self-sustaining community that seamlessly melds the best qualities of the
California lifestyle, while carefully preserving the natural surroundings of the area. This
foundation of an integrated stewardship process of conservation, protection, enhancement,
and regeneration that balances the social, cultural, technical, economic, and environmental
needs of the community makes Quay Valley one of the most modern, livable and
environmentally responsible communities in the world.
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QUAY VALLEY, CA
A model town for the 21st Century
THE FIVE MAIN
COMPONENTS OF
QUAY VALLEY
• A world class SUSTAINABLE COMMUNITY run entirely on clean power that will be home to up
to 75,000 permanent residents in 25,000 dwellings and become a global showcase for sustainable
energy, conservation, pollution reduction, and a higher quality of life.
• A high energy, family-oriented ENTERTAINMENT DESTINATION featuring exciting and unique
destination retail, themed resort hotels, museums, action sports complex, water park, gardens,
convention hotel and facilities, cafes and restaurants, and other unique destination attractions.
• A SIGNIFICANT JOB BASE to create employment self-sufficiency, including Office, Business Park,
Distribution Hub, Industrial, Retail, Hospitality, Entertainment, Service, Tech, Manufacturing, Research
Park, Educational Institutions, and Highway Commercial.
• SUSTAINABLE PERMANENT AGRICULTURE integrated into and overlapping areas of wildlife
and habitat management and for passive recreation.
• An EMBRACE OF THE ENVIRONMENT that will feature recreational waterways, wooded areas,
walkways, nature strolls, and will reintroduce habitat and species indigenous to the area.
QUAY VALLEY, CA
A model town for the 21st Century
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PLANNING
The planning for Quay Valley is grounded in the principles of smart growth,
sustainability, environmental responsibility, and New Urbanism, combined to create
a new development concept – “New Ruralism.” Simply put, the goal is to create
a community that not only enhances the quality of life for people today, but also
ensures the long-term viability of the community’s natural resources and its social
and economic systems.
The town’s design embeds new sustainability practices into the core of the community:
the use of the sun as the primary source of energy; the conservation and multiple
reuse of water; the configuration of land uses to minimize car trips; the reduction
of waste in both product and time; and the development of a sense of community,
social interaction, and place.
Sustainability must
evolve and grow into
a community mindset
and culture.
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QUAY VALLEY, CA
A model town for the 21st Century
RESIDENTIAL
The housing shortage in California is fueled by ever-increasing
prices, creating an affordability gap. Meeting California’s
constant population growth will require the creation of entirely
new towns. Quay Valley will be able to deliver modern homes on
a more affordable basis than is currently available throughout
most of the state. It is planned as a balanced community of a
variety of housing types suited to different markets, from very
attainable to luxurious, in villages that feature miles of trail
systems linked to the neighborhoods, a vibrant town center
with a Main Street concept, extensive open space, plazas and
walkways, state-of-the-art schools, public facilities, lakes, water
features, regional and local parks, retail, medical centers, and
office/business parks.
Total Housing Units
1 hour
3 hours
2013
767,159
9,795,069
2018
800,413
10,132,697
Average Househod Size
3.4 persons
3.1 persons
CA Median Home Price
QUAY VALLEY, CA
A model town for the 21st Century
$415,000
Quay Valley
Median
Home Price
$276,000*
*Estomated
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A unique mix of
destination retail,
themed resort hotels,
and other attractions will
establish Quay Valley as
a truly distinct California
destination.
ENTERTAINMENT DESTINATION
Located exactly halfway between Los Angeles and San Francisco
on one of the state’s most heavily traveled freeways, Quay Valley
will attract tens of millions of visitors from throughout California
and the surrounding states. With 12,000,000 vehicle trips per
year, or an average of 33,000 trips through the site per day on
I-5, the Entertainment Destination will quickly establish itself
as a beacon for fun-seekers from everywhere. Boasting a mild
climate, the attractions will be able to draw year-round from the
over 27,000,000 residents within the primary trade area and over
26,000,000 residents within a 3-hour drive.
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•RETAIL – 2 million square feet of premium outlet, restaurants, cafes,
movie theaters, and other specialty retailers
•HOSPITALITY – 3 themed resort hotels, a convention hotel and
facilities, and multiple mid-range and convenience hotels
•ATTRACTIONS – Action sports complex, surf park, Olympic-class
whitewater kayaking course, water park, baseball stadium, museums,
festival grounds, a amphitheatre, and exciting themed attractions
•RECREATION – Soccer sports complex, biking, gardens
QUAY VALLEY, CA
A model town for the 21st Century
Over 1,900 acres of
dynamic entertainment
and recreation
QUAY VALLEY, CA
A model town for the 21st Century
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Primary Trade Area
RESORT HOTELS AND
ATTRACTIONS
Average Trips thru Quay Valley
2013
2018
33,000
44,793
11,956,447
16,349,357
2013
2018
Daily
8,250
11,198
Annual
3,011,250
4,087,340
Daily
Annual
Projected Capture Rate (25%)
Percentage of autos to trucks: 70% autos / 30% trucks
Population
Number of residents
Average HH Income
Primary Trade Area
2,300,000
$66,000
3 hour drive
27,800,000
$85,300
5 hour drive
37,155,000
$85,000
Visitors to California
in 2012
International
14,900,000
Domestic
215,100,000
Of the total visitor trips, 77% were for leisure
(75% overnight/25% day trips).
Of the total domestic trips to California, over
75% originated in the state.
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QUAY VALLEY, CA
A model town for the 21st Century
SUSTAINABILITY
Envisioned as a model of sustainability and wise environmental
stewardship, Quay Valley will incorporate the best design
and modern technologies to enhance living conditions for
residents, and ensure that the same quality of life will carry
forward for many generations.
Energy Self-Sufficiency
Solar power is the perfect sustainable energy technology for the Central Valley’s sunny
climate, and Quay Valley will incorporate photovoltaic solar power capacity into each home
and business, along with large-scale solar generating stations, to produce enough electricity
to fulfill the needs of the project and provide surplus power back into the grid.
Convenient Transportation
Neighborhoods will be laid out to facilitate and encourage walking, bicycling, and mass
transportation to reduce the need for car trips, thereby reducing air pollution and congestion.
Convenient mass transportation will use electricity or alternative fuels, charging stations will
be provided for electric or hybrid vehicles, and fueling stations will allow for alternative fuel
vehicles.
Water Efficiency and Reuse
Water is the lifeblood of the west and one of earth’s most precious resources. Quay Valley
will be a model for water conservation and reuse, and will require significantly less water
per capita than other towns. State-of-the-art water reclamation and reuse facilities will treat
wastewater and storm water to the highest standards with runoff being gathered in manmade
streams, wetlands, lakes, and significant storage facilities, thereby reducing fresh water needs
by a full two-thirds.
Residents and
most businesses
should never have
an electric bill.
QUAY VALLEY, CA
A model town for the 21st Century
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Landscaping and Land Use
The goal of landscaping at Quay Valley will be to make the site a living
part of the surrounding landscape and to incorporate nature as part of
daily life. Fruit, nut and shade trees will invite songbirds nesting in the
riparian woodland to include the neighborhood in their daily travels,
adding a vibrant element to the community. Flowers and foliage will
be selected to attract hummingbirds and butterflies, adding a flash
of color and continual activity to the landscape. The landscaping will
connect residents to the nature that surrounds them, enhancing the
rural character of the project.
Open Space and Natural Habitats
Labor Force within
a One Hour Drive
– 322,300
An extensive system of open spaces will welcome varied naturalized
wildlife habitats ranging from lakes and wetlands to woodlands that
will enable wildlife and fish to move freely within and through the
project site. Walking paths will take residents along and through open
spaces as part of their daily walk to school, work, or the local market.
Lakes and waterways will connect neighborhoods, while also serving
as storm water treatment and flood control facilities.
Jobs
The project will create thousands of new service, administrative,
engineering, management, executive, corporate, research, medical,
light industrial and trade jobs, and other employment opportunities.
Source: State of California, EDD, Labor Market Division
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QUAY VALLEY, CA
A model town for the 21st Century
PLANNING TEAM
Ken Brindley
Master Planner
Involved in the planning, entitlement and development of more than 18,000 acres throughout California, including over 20 million square feet of industrial/commercial/retail space.
Mission Viejo11,000 acres32,000 DU
Rancho Santa Margarita/Las Flores
6,000 acres
17,800 DU
Ladera Ranch5,000 acres9,800 DU
Psomas
Engineering and Environmental Planning
One of the top engineering firms in the western US, specializing in the integration of natural and built environments.
Newhall Ranch12,000 acres22,000 DU
Centennial at Tejon Ranch
12,000 acres
19,000 DU
Playa Vista1,087 acres3,000 DU
FirstCarbon Solutions
Environmental Consultants
Leading CEQA specialists, having completed over 9,000 EIRs throughout California.
Rio Mesa15,000 acres30,000 DU
Concord5,200 acres12,700 DU
Ladera Ranch5,000 acres9,800 DU
Terry Galloway, The Galloway Group
Residential Community Planning
Has planned, designed, and implemented over 40 master-planned communities, consisting of an estimated 200,000 residential homes and 7,000 multi-family dwellings.
QUAY VALLEY, CA
A model town for the 21st Century
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PLANNING TEAM
Roy Higgs, Roy Higgs International
David Taussig & Associates (DTA)
Entertainment Destination Planning and Design
Economic Studies and Job Analysis
One of the world’s leading entertainment destination and major retail center designers, with projects that include
CocoWalk, Easton Town Center, National Harbor, Westgate, Easton Town Center, Tivoli Village, and more.
A national public finance and urban economics planning firm that has helped create over 1,500 special
districts and funding programs, with bond authorizations exceeding $50 billion.
Steve Graham, Stellar Development
California State University, Fresno
Destination Retail
Learning Systems Planning
Steve Graham is responsible for some of America’s most significant entertainment destination retail projects
including Legends at Kansas City, KS (1.2 M ft2 plus a NASCAR speedway), Legends at Sparks, NV (1 M ft2), The
Promenade at Chenal, AR (306,000 ft2, and 4,600 homes) and the 400-acre, 3.9 M ft2 GrandScape in Texas,
anchored by the 1.9 M ft2 Nebraska Furniture Mart, opening in Spring 2015.
CSU, Fresno is the premier regional university serving Central California’s diverse, growing population. A
Pulitzer Prize-winning faculty member, three “named” schools resulting from multimillion dollar gifts, and
13 endowed chairs are earning Fresno State a reputation as one of the West Coast’s best universities. With
an enrollment of more than 22,000 students, Fresno State offers 59 undergraduate degree programs and
44 master degree programs in the liberal arts and sciences as well as in a variety of professional disciplines
emphasizing agriculture, business, engineering and technology, health and human services, and education.
Apogee Attractions
Cultural and Entertainment Attractions Planning
Cofounders Norm Doerges and Bob McTyre are former senior executives in charge of Walt Disney Company’s
EPCOT, Imagineering, Disneyland, Theatrical Productions, and new parks in Anaheim, Orlando and Tokyo, as
well at the world-famous Greek and Pantages Theatres in LA.
Developers Research
Financial Analysis
West Hills Community College District
Job Training
West Hills College (WHC) is a public two-year community college serving students in the San Joaquin
Valley with two campuses: the original campus in Coalinga, established in 1932 with 1,200 students, and the
Lemoore campus, built in 2002 and serving 3,200 students. In addition, there is a center at Firebaugh and
classes are offered at Lemoore Naval Air Station. It is one of the twelve California community colleges that
have dormitories and attracts students from around the world.
This nationally recognized development economics firm has conducted financial analyses for over 8,000 real
estate projects in 25 states and 4 countries that include over 6 million home sites and over 2 billion square feet
of commercial and industrial space.
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QUAY VALLEY, CA
A model town for the 21st Century
BY THE NUMBERS
CALIFORNIA
40,000,000
current
population
12
46, 94 & 97
400,000
California’s population
percent more population than
average number of people
as a percent of the total Texas (46% more), New York (94% California is projected to
US population (12%)
more) and Florida (97% more)
grow by each year
8
1
44,000,000
1
ranking of California’s economy compared
ranking per
ranking of expenditures
projected population
to all the countries in the world (8th in the
capita of all
of venture capital of all
in California by 2025
world between Russia and Italy)
states in the US
states in the US
TOURISM
14,900,000
215,100,000
number of international
visitors in 2012
172,500,000
number of domestic
visitors in 2012
number that were
leisure trips
$106,400,000,000
direct travel spending by
visitors in 2012
CENTRAL VALLEY
31
6,000,000
population ranking if the San
projected increase in population
Joaquin Valley were a state,
in the San Joaquin Valley by 2050
exceeding 20 states in population
73
10
number of states the San Joaquin
Valley is larger than in land mass
25
average temperature at
Quay Valley in degrees
Fahrenheit
percent of produce
consumed in the US that is
grown or raised in the
Central Valley
QUAY VALLEY
27,000,000
residents within a 3
hour drive of Quay
Valley
5
number of miles
of frontage on I-5
12,000,000
current number of
vehicle trips though the
site
1
number of hours to nearest
major airport (Fresno Yosemite
International Airport)
Sources: 2012 California Travel Impacts by Dean Runyan Associates, Public Policy Institute of
California, April 2013, USC’s Population Dynamics Research Group, US Census, ESRI.
QUAY VALLEY, CA
A model town for the 21st Century
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G
Green
CONTACT
INFORMATION
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R
Renewable
O W
Organic
Water
Corporate Office
GROW Holdings, LLC
11755 Wilshire Blvd.,
Suite 1660
Los Angeles, CA 90025
Phone
Email
310-593-9770
quayvalley@growholdings.com
QUAY VALLEY, CA
A model town for the 21st Century