What A Pair! and Cedars

Transcription

What a pair!
Benefit Concert
to support Cedars-Sinai’s breast cancer research and education programs
at the Samuel Oschin Comprehensive Cancer Institute
Saturday, May 31, 2014
red carpet • concert • dinner and after-party • auction
WHAT A PAIR!
Empowered by a desire to support her sister and mother, both of whom battled breast cancer, Jo Levi
DiSante enlisted fellow producers Jody Price and Ruth Stalford eleven years ago to create
What A Pair! — a celebration of duets and love for musical theater from which one hundred percent
of net proceeds benefit breast cancer research and education.
EVENT DETAILS
• What A Pair! is a Broadway-caliber production of duets sung by an eclectic array of female celebrities
from television, film, music, and the stage. The “pairings” of celebrities are comical, heartwarming,
entertaining, and impressive — and would not otherwise be seen outside of this production.
• Some celebrities who have performed in the past include:
• Jason Alexander
• Lauren Graham
• Rita Wilson
• Jane Lynch
• Megan Mullally
• Jamie Lee Curtis
• Jessica Biel
• Deborah Harry
• Deborah Gibson
• Joely Fisher
• Marg Helgenberger
• Lea Thompson
• What A Pair! has delighted audiences since its inception in 2002.
• What A Pair! has raised over $2.5 million dollars for breast cancer research.
• The world-renowned Cedars-Sinai Samuel Oschin Comprehensive Cancer Institute is the
beneficiary of all What A Pair! proceeds. Net proceeds will go to the breast cancer research and
education programs at the Cedars-Sinai Samuel Oschin Comprehensive Cancer Institute.
CONTACT
For more information about this event,
please contact:
Jody Price
Community Relations & Development Consultant
Cedars-Sinai
310.721.7622
Jody.Price@cshs.org
www.cedars-sinai.edu/whatapair
WHAT A STORY. WHAT A PAIR!
My mother was 34 years old when she was first diagnosed with breast cancer. I was five. Nineteen years
later, my sister received the same diagnosis. She was 25. By then, I was an executive in the film industry.
While other people were struggling against an insidious disease, we were simply making movies. In light
of the health issues plaguing my family, I began to feel like that was not a terribly significant pursuit, and I
decided to do something meaningful to celebrate my mother’s and sister’s fighting spirits.
Growing up, the three of us shared a love of musical theater. This passion became the force that bound us.
My sister and I performed in countless musicals and my mother kept a mental list of the great
show-stopping duets from each. I dreamed that I would honor her by stringing the songs together in a
fabulous cabaret. In 2001, I enlisted my friends and fellow producers Jody Price and Ruth Stalford to help
realize this vision. A year later, What A Pair! debuted as a Broadway-caliber production. One hundred
percent of net proceeds from the benefit concert went to breast cancer research — and, in spite of the fact
that her cancer had spread, my sister was there.
The benefit was an unqualified success, but the philanthropy it generated could not stop my sister from
deteriorating. Six months later, as she lay dying, my family and I joined her to watch a video of “Singin’ in
the Rain.” As Gene Kelly and Donald O’Connor sang “Moses Supposes,” a smile spread across her face,
and she said, “This would be a good one.” I described the moment to Jody and Ruth, and we all agreed
that it was her charge to us to continue producing What A Pair! and, in the process, to continue her fight
against breast cancer and to keep her spirit alive.
What better way to do it than by joining forces with the breast cancer research and education programs
at the Cedars-Sinai Samuel Oschin Comprehensive Cancer Institute. One of the nation’s preeminent
leaders in next-generation breast cancer research and cutting-edge care, Cedars-Sinai is making a
difference for women and their families in our community and beyond. And that would have been
something for my mother and sister to sing about.
Jo Levi DiSante
Producer
WHAT A PAIR, INDEED: ADVANCING RESEARCH AND CLINICAL CARE WITH
THE CEDARS-SINAI SAMUEL OSCHIN COMPREHENSIVE CANCER INSTITUTE
The strongest and most successful duets weave complementary voices together — and, in partnership,
What A Pair! and Cedars-Sinai hit all the right notes. One is a collaboration of world-class performing
artists focused on supporting revolutionary medicine; the other is a global force in medical innovation,
working at the forefront of research and clinical care to pioneer discoveries and save patients’ lives.
Cedars-Sinai is breaking ground with a comprehensive approach to breast cancer research and education
by focusing on targeted strategies for prevention, diagnosis, risk assessment, and treatment of breast
cancer. Together, physicians and scientists collaborate to pursue translational research that promotes
discovery and saves lives. Additionally, they come together to educate the next generation of breast care
professionals. Funds raised by What A Pair! have led to less invasive breast surgery, a reduction in side
effects, breast-conserving techniques, improvement in patients’ quality of life as well as identification of
targeted genes to more effectively fight the most aggressive and difficult-to-treat cancers. The clinical
home for breast cancer care at Cedars-Sinai is the Saul and Joyce Brandman Breast Center—A Project of
Women’s Guild, co-directed by Armando E. Giuliano, MD, and Edward H. Phillips, MD.
Why sUpport What a pair!?
Quite simply, because it makes good business sense. Cause-related marketing endeavors are not only
emotionally fulfilling, but also have shown to deliver tangible benefits, including an increase in sales,
visibility, customer loyalty, corporate image, and positive media coverage. Strengthen your brand loyalty
and show your customers that you stand for something beyond profit.
aUDienCe profile
What a Pair! brings together a diverse audience of community leaders, respected business
professionals, donors and investors, caring individuals, and those who have been impacted by cancer.
Approximately 900 tickets will be sold. The audience is of the highest caliber, the performers are a class
act, and the cause is paramount.
aUDienCe DeMoGraphiCs
aUDienCe spenDinG haBits
•
•
•
•
• More likely to shop at high-end department stores
and/or purchase designer clothing
• More likely to travel business or first class and stay
at luxury hotels and resorts
• More likely to regularly use deluxe spa and beauty
treatments
• More likely to have a financial planner and invest
in real estate and/or stocks and bonds
• More likely to own luxury, foreign, and select
domestic vehicles
60% Female, 40% Male
Average Age Range: 30-55
Average Household Income: $100,000 +
Majority of the audience are college
graduates
• Majority of the audience are homeowners
• Majority of the audience are professionals
with significant disposable income
media coverage
Print, broadcast, and radio outlets in previous years have included:
What a pair!
SPONSORSHIP OPPORTUNITIES
Don’t miss your opportunity to place your product in the hands of an influential audience, gain loyal
customers, hobnob with the stars, and help transform research and ignite hope for women with breast
cancer in our community!
All packages below can be customized to meet your marketing, sales, and branding goals. Corporate
sponsors will be fully integrated into the event to capitalize on the benefits of cause marketing. Your
product or brand will be visible, prominent, and customized. Let’s talk about how to adapt the packages to
suit your needs.
Headline Sponsor - $50,000 (Limited to 1)
General
• Name and logo incorporated into the event marketing materials
(confirmation needed in advance of print deadlines)
• Customization of benefits to meet your marketing/sales goals
• Headline Sponsor recognition in all guaranteed media/print advertisements
(past advertisements have been featured in ELLE, Los Angeles Magazine, LA Times, Variety, and local publications)
• Placement on step & repeat (press photo wall)
(sponsors received on average 500,000 media impressions at the 2013 event)
• Inclusion in pre- and post-event press releases and all other PR opportunities, as appropriate
(on average sponsors received 1 million impressions from earned media in 2013)
• Logo on invitation as Headline Sponsor with opportunity to customize for your brand
(approximately 5,000 printed)
• Recognition in Cedars-Sinai’s premier donor magazine Catalyst
(circulation 35,000)
• Recognition on Cedars-Sinai What A Pair! website and whatapair.org sites
On-site
• On-site owned event area and/or seamless event integration so attendees will interact with your brand
or directly with product
• Logo and prominent product recognition at event
• Back cover of printed program featuring your Headline Sponsorship
(over 900 distributed to audience)
• Coupon or special shopping code, if applicable, inside printed program
• Additional signage opportunities, including on-stage visibility
• Celebrity gift bags branded with your company logo
Hospitality
• 20 VIP tickets for premium orchestra seating
• 20 VIP tickets with reserved seating for exclusive dinner and after-party with cast
• Hosted valet parking
What a pair!
presenting sponsor - $25,000
(Limited to 2)
General
• Presenting Sponsor listing in event marketing materials
(confirmation needed in advance of print deadlines)
• Presenting Sponsor listing in all guaranteed media/print advertisements
(past advertisements have been featured in ELLE, Los Angeles Magazine, LA Times, Variety, and local publications)
• Listing on invitation as Presenting Sponsor
(approximately 5,000 printed)
On-site
• Product integration at event
• Inside front or back cover of printed program featuring your Presenting Sponsorship
• On-site signage recognition for Presenting Sponsors
• Inclusion in celebrity gift bags
Hospitality
Patron Sponsor - $10,000 (Limited to 8)
General
On-site
• Full page Patron Sponsor level ad in printed program
• On-site signage recognition for Patron Sponsors
Hospitality
What a pair!
Star Sponsor - $5,000 (Unlimited)
General
On-site
• Full page Star Sponsor level ad in printed program
• On-site signage recognition for Star Sponsors
Hospitality
CO-STAR SPONSOR - $3,000
(Unlimited)
General
On-site
• Full page Co-Star Sponsor level ad in printed program
Hospitality
42nd street sponsor - $1,250 (Unlimited)
General
On-site
• Full page 42nd Street Sponsor level ad in printed program
Hospitality
• 2 VIP tickets for entry to exclusive dinner and after-party with cast
CONTACT
Got a marketing or sales goal you are trying to meet? Or just looking for more presence with
the right audience in the community? This event is the perfect opportunity.
Please contact us for more information.
Jody Price
Community Relations & Development Consultant
Cedars-Sinai
310.721.7622
Jody.Price@cshs.org
what a pair!
Benefit Concert
A Broadway-style production of celebrity duets
benefiting Cedars-Sinai’s breast cancer research and education programs
at the Samuel Oschin Comprehensive Cancer Institute
▢
Yes, I/we would love to support the 2014 What a Pair! Benefit Concert and will be making a
commitment at the following level:
Contribution Levels
▢
Headline Sponsor ............................................................................................................................................ $50,000
(20 VIP tickets for premium orchestra seating and 2 reserved tables for exclusive dinner and after-party with cast,
full page ad on back cover of program, step & repeat, name and logo in all marketing, logo on save the date,
hosted valet parking)
▢
Presenting Sponsor ........................................................................................................................................ $25,000
(12 VIP tickets for premium orchestra seating and 1 reserved table for exclusive dinner and after-party with cast,
full page ad on inside front or inside back cover of program, listing in marketing, listing on save the date,
hosted valet parking)
▢
Patron Sponsor ................................................................................................................................................. $10,000
(8 VIP tickets for premium orchestra seating and 1 reserved table for exclusive dinner and after-party with cast,
full page ad in program, listing in marketing, hosted valet parking)
▢
Star Sponsor ........................................................................................................................................................ $5,000
(4 VIP tickets for premium orchestra seating and reserved seating for exclusive dinner and after-party with cast,
full page ad in program, hosted valet parking)
▢
Co-Star Sponsor ................................................................................................................................................. $3,000
(2 VIP tickets for premium orchestra seating and reserved seating for exclusive dinner and after-party with cast,
▢
42nd Street Sponsor ......................................................................................................................................... $1,250
(2 VIP tickets for premium orchestra seating, entry to exclusive dinner and after-party with cast,
*Venue is theatre seating
Name(s)
Company
Address
City
Phone
(please list as you would like it to appear in print)
Contact title
Fax
State
Email
Zip
payment method
Check enclosed (please make checks payable to Cedars-Sinai and put What a Pair! in memo line)
Visa ▢ Mastercard ▢ American Express
Credit card #
Exp. date
CVV/CVC code
Cardholder name
Total amount charged
Signature
Date
▢
▢
please send this form to:
FOR information, contact:
Cedars-Sinai
Attn: Development Services/WAP
8700 Beverly Blvd., Suite 2416
Los Angeles, CA 90048
Matthew Karimi-Pouia
Tel: 323.866.6231
Fax: 310.423.0100
Email: Matthew.Karimi-Pouia@cshs.org
Your donation in excess of $100 per ticket for goods or services received (estimated value of event
benefits) is tax deductible. Cedars-Sinai is a non-profit organization that operates under the tax ID
95-1644600 and meets all the requirements of the IRS code, section 501(c)(3).
Thank you for your support!

What A Pair! and Cedars

Transcription

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