2015 media kit - Outdoor Sportsman Group

2015
2015 MEDIA KIT
www.gameandfishmag.com
2015 CROSSBOW SELECT
661,843 TARGET DELIVERY
The September 2015 issue will feature a special
editorial section focusing exclusively on Crossbow
tactics, gear, locations and new products.
September 2015 Issue:
Crossbow Enthusiast Package:
CIRCULATION*COST
Crossbow Select Pg4c (Sept)
336,865
$7,745
Crossbow SIP (July/Aug Dsitribution) 129,400
$5,250
Targeted Online Campaign (Impressions)192,000
$1,500
Total:
661,843$14,995
*AAM 6/30/13
ALL RATES ARE NET
Buy Separately or Enjoy Additional Muli-Platform Discounts
2 Platforms 10%
3 Platforms 20%
Ad Close: 6/16/15 On Sale: 8/11/15
Contact your IMO rep. or Publisher Peter Gross
peter.gross@imoutdoors.com or 678-589-2007
for more information.
Alabama Game&Fish
Arkansas Sportsman
Florida Game&Fish
Georgia Sportsman
Mississippi/Louisiana Game&Fish
Michigan Sportsman
Texas Sportsman
New York Game&Fish
North Carolina Game&Fish
Tennessee Sportsman
Virginia Sportsman
Pennsylvania Game&Fish
Illinois Game&Fish
Ohio Game&Fish
Oklahoma Game&Fish
Great Plains Game&Fish
South Carolina Game&Fish
Missouri Game&Fish
Minnesota Sportsman
Wisconsin Sportsman
2015
SELECT
156,971 TARGET DELIVERY*
• How-to waterfowl tactics
• New Gear to Help Waterfowlers
• 2 Great Brands unite to deliver a special editorial
section focusing exclusively on waterfowl tactics,
gear, locations and new products. Written by the
editors of Wildfowl and Game&Fish Magazines.
American Waterfowl Package:
Multimedia Platform
FP4c
1X $4,200
2X
$4,100
3X
$4,000
Targeted Online Campaign (Impressions)313,000
$1,500
*AAM 6/30/13
ALL RATES ARE NET
Buy Separately or Enjoy Additional Muli-Platform Discounts
2 Platforms 10%
Ad Close: 7/20/15 On Sale: 9/15/15
Oct., Nov., Dec. 2015 Issues:
Arkansas Sportsman
Minnesota Sportsman
Wisconsin Sportsman
Iowa Game&Fish
Missouri Game&Fish
Kentucky Game&Fish
Mississippi/Louisiana Game&Fish
Tennessee Sportsman
Illinois Game&Fish
Contact your IMO rep. or Publisher Peter Gross
peter.gross@imoutdoors.com or 678-589-2007
for more information.
2015 BOW SELECT
354,583 CIRCULATION DELIVERED!
The July/August 2015 issue will feature a special
editorial section focusing excusively on bowhunting
tactics, gear, locations and new products.
Extreme Archery Package:
Multimedia Platform
Print accompanied by key word & QR mobile code
search, linked to a digital landing page with two
custom eNewsletters, significantly extending your
reach, frequence and efficency against this audience.
CIRCULATION* COST
Bow Select Pg4c (July/August)
155,721
$5,145
Pg4c SE Region (Sept)
198,862
$5,000
Targeted Online Campaign (Impressions)
300,000
$1,500
Total:354,010 $11,645
*AAM 6/30/13
ALL RATES ARE NET
Buy Separately or Enjoy Additional Muli-Platform Discounts
2 Platforms 10%
3 Platforms 20%
Ad Close: 4/21/15 On Sale: 6/23/15
Contact your IMO rep. or Publisher Peter Gross
peter.gross@imoutdoors.com or 678-589-2007
for more information.
July/August 2015 Issue:
Wisconsin Sportsman
Michigan Sportsman
Pennsylvania Game&Fish
New York Game&Fish
Ohio Game&Fish
Illinois Game&Fish
Georgia Game&Fish
CROSSBOW
REVOLUTION 2015!
JOIN THE
TARGET TODAY’S TOP PROSPECT
129,400 Newstand Distribution
“Based on manufacturing data since
2006, we’ve seen a 70 to 80 percent
rise nationwide in crossbow sales.”
- Archery Trade Association
Expanded Coverage
Alabama • Arkansas • Florida • Georgia • Mississippi/Louisiana • New York
• Michigan • Texas • North Carolina • Tennessee • Virginia • Pennsylvania • Illinois
• Ohio • Oklahoma • South Carolina • Nebraska • Indiana • Wisconsin • Missouri
• Minnesota • North Dakota • South Dakota • Kansas
Ad Close: 5/11/15
On Sale: 7/7/15
RATES: Full PG $5,000 • 1/2 PG $3,200 • 1/4 PG $1,700
Contact your IMO rep. or Publisher Peter Gross
peter.gross@imoutdoors.com or 678-589-2007
for more information.
Game & Fish Magazine
2015 Hunting Editorial Calendar Closing & On Sale Dates
North
National & Special Features
G&F Gear Reports
Western Edition
Midwestern Edition
Eastern Edition
Southern Edition
February
Great apps for sportsmen
Build your own bird dog
Choosing a flashlight
Plan now for your next whitetail Plan now for your next whitetail Plan now for your next whitetail
What’s in your survival pack?
Using birds to find coyotes
March
Top Turkey Guns
How to talk like a turkey
20 key days for turkey hunters 20 key days for turkey hunters 20 key days for turkey hunters
Individual state turkey forecasts Inside turkey-hunting vests
in SC, TX, CA, IA, FL, AL, WV, TN
Accesories for predator hunting
April
Calling all gobblers
Avoid these gobbler-hunting
Silent tactics for silent gobblers Be a better turkey hunter
Fooling henned-up turkeys
Individual state turkey forecasts Using online ballistic calculators mistakes
in OH, PA, VA, NC, OK, MO, AR, MN, Be a better turkey hunter
Be a better turkey hunter
WI, MI, IL, IN, GA, KY, MS/LA, New England, Washington/Oregon
May
Top gear for camping
Take turkeys in tough conditions Take turkeys in tough conditions Take turkeys in tough conditions Take turkeys in tough conditions
Individual state turkey forecast in NY Picking the right sunglasses
Make that shot: shooting secrets Training your dog with electronic Make that shot: shooting secrets Training your dog with electronic
Gear that helps you train
collars (IA GP)
collars
your dog
Make that shot: shooting secrets
Make that shot: shooting secrets
June
Trail camera update
Tips for training your bird dog
Weekend Warrior Deer Camp
A look at the latest rifle scopes
Capture your hunt with action
cams
Using laser range finders
Binocular features that count
July/August
Firearms & Ammunition
SPECIAL HUNTING GEAR ISSUE
Hunting Bows & Arrows
• “Reader’s Choice” Hunting Optics 2015 Hunting Gear Awards
Hunting Accessories
• Weekend Warrior Deer Camp
Game & Fish Magazine
2015 Hunting Editorial Calendar Closing & On Sale Dates
North
National & Special Features
G&F Gear Reports
Western Edition
Midwestern Edition
September
Special Crossbow Supplement
(AL, AR, FL, GA, MS/LA, MI, NC,
SC, TN, TX, VA, PA, IL, OH)
• Weekend Warrior Deer Camp
Top new muzzleloaders Shooting range accessories
3K generators for sportsmen Find the right hunting boots
ATV’s for hunting
Finding overlooked blacktails Hunting early-season waterfowl (CA & WO)
Interpreting early-season How to target hot-weather deer deer sign
Hunting early-season waterfowl Mastering the art of squirrel
hunting
hunting
Eastern Edition
Southern Edition
Hunting early-season waterfowl Hunting early-season waterfowl
Interpreting early-season (non-coastal states)
deer sign
Interpreting early-season deer sign Mastering the art of squirrel Doves after opening day hunting
October
The new hunting guns
Why you aren’t finding deer Setting ‘natural’ duck decoys
Setting ‘natural’ duck decoys Setting ‘natural’ duck decoys • Weekend Warrior Deer Camp
Camo and hunting clothes
Hike in for coastal blacktails
Pheasant CORNucopia ‘Speed-dating’ ruffed grouse 5 squirrels you’ll meet this season
• Mississippi Flyway waterfowl guide
Which waterfowl bag?
(CA&WO)
Speed dating’ ruffed grouse Secrets for hunting gadwalls Secrets for hunting gadwalls • Part I our annual state-specific
Staying safe on the range Setting ‘natural’ duck decoys (MN,WI,MI) Deer Forecast, showing the top
Top crossbow accessories
How to bag more pheasants
Secrets for hunting gadwalls
counties for in-state hunting
(25 titles)
November
Shotguns for wingshooting
Get your deer on public land
5 proven coyote calls
5 proven coyote calls Confessions of a crossbow convert (deer)
Gear for hunting the rut
(CA&WO)
10 secrets for a successful 10 secrets for a successful Deploying decoys (waterfowl)
• Mississippi flyway waterfowl guide (9 magazines)
The latest shotgun ammo
5 bird-hunting mistakes deer hunt
deer hunt
Tips for calling crows • Part II our annual state-specific
Upland bird vests
New tactics for western waterfowl The deadly dozen decoy spreads The deadly dozen decoy spreads Mission venison: how to get your whitetail
Deer Forecast, showing the best
How to mount your deer rack
5 proven coyote calls Confessions of a crossbow
Confessions of a crossbow
places to hunt trophy bucks
convert (deer)
convert statewide (25 titles)
December/January
Predator gun roundup
Boost your coyote-hunting Last-chance Canada geese Last-chance Canada geese Walk up a wary coyote
Mississippi flyway waterfowl guide
Shed-hunting tools
success rate Walk up a wary coyote Walk up a wary coyote Hunting pressured ducks
(9 magazines)
Great gifts for sportsmen
Scoring on late-season blacktails Hunting small tracts for deer
Hunting small tracts for deer
Bagging brushpile rabbits
Cold-weather camping gear
(CA&WO) Hunting pressured ducks Hunting pressured ducks
15 things that can cost you a buck
Hungarian partridge: where & how
Last-chance Canada geese
Game & Fish Magazine
2015 Fishing Editorial Calendar Closing & On Sale Dates
North
National & Special Features
G&F Gear Reports
Western Edition
Midwestern Edition
Eastern Edition
Southern Edition
February
•What’s new for 2015 fishing boats and
outboards
•We’ll feature a unique 12-month
“Fishing Calendar” in each of our 28
magazines, highlighting 36 great fishing
xspots across the state for 2015.
•Individual state bass forecasts in GA,
FL, TN, CA (southern) and KS/NE.
•Individual state crappie foreasts in AL,
KY, TX, OK, MO, AR, NC, SC
New apps for fishing & hunting
Q&A: flashlights for sportsmen
Dredging nymphs for early trout
How to catch more steelhead
(CA & WO)
Find winter walleye structure
(ice-fishing)
Taking great photos in the field
Jumbo perch on ice (MI, WI,
MN)
Live baits for ice-fishing
Find winter walleye structure
(ice-fishing)
Taking great photos in the field
Live baits for ice-fishing
Taking great photos in the field
Keys to bad-weather bass
Crappie action on tandem rigs
Great accessories for your
March
fishing boat
•We reveal which angling products
our readers selected as their favorites
in our annual “Readers’ Choice” Fishing Our guide to Fish Finders
Gear Awards.
• Individual state bass forecasts in AL,
KY, VA, NC, SC, TX, OK, MO, AR, MS/LA,
VA, OH, CA (north), IL, IN
• Individual state crappie forecasts in
GA, TN, KS/NE, VA
Cold-water smallmouths on jig
& fly (CA & WO)
Spooky crappie secrets
Spooky crappie secrets
Find more fish with kayaks
Jigging up March pike (MI, WI,
MN, Great Plains)
Slow & light for spring trout
Bridging the gap for crappies
20 tips for bullheads
Dingy-water bass tips
Crankbaits that catch fish
Where to find spring bass now
The top 5 walleye presentations
The top 5 walleye presentations
The top 5 walleye presentations (noncoastal states)
The catfish gear you need
Take trout with crawfish
5 great baits for shallow-water
bass
Take trout with crawfish
Better fishing with portable
boats
Top rigs for chinook salmon
(CA & WO)
April
•Bonus “Bass Fan” supplement in
select magazines (FL, MO, PA, AL, TN,
OK, SC, TX, VA)
• Individual state bass forecasts in
PA, NY, MI, IA, WV, New England
Tackle for taking crappie
What’s in your survival kit?
Slow & light for spring trout
10 versatile lures for spring
fishing
Bridging the gap for crappies
Dingy-water bass tips
How to catch big crappies
5 great baits for shallow-water
bass
Redfish & specks in the flats (VA ,NC,
SC, GA)
Swimming jigs & crappie
Game & Fish Magazine
2015 Fishing Editorial Calendar Closing & On Sale Dates
North
National & Special Features
G&F Gear Reports
Western Edition
Midwestern Edition
Eastern Edition
Southern Edition
May
•Special “Shallow-Water Angler”
saltwater section in select titles
(NC, SC, GA, FL, AL, MS/LA, TX)
• The real key to bass-fishing success
Inside the new spinning reels
Camping gear for anglers
How to choose sunglasses for
fishing
Great gear for panfishing
5 tips for catching May trout
Find spawning surfperch now
(CA & WO)
Bass hooks, from A to Z
Lake Michigan’s hottest May
fishing (IL & IN)
Tackling Lake Erie smallmouths
(OH & PA)
Walleyes on the breaks
Plugging for May trout
(MI, WI, MN)
Tackling Lake Erie smallmouths
(OH & PA)
Bass hooks, from A to Z
Walleyes on the breaks
Plugging for May trout
Secrets of saltwater chumming
(coastal states)
Bass hooks, from A to Z
Chumming for panfish (noncoastal South)
June
Your personal fishing videos:
inside the action cams
What catches trout now
Secrets for June smallmouths
(CA & WO)
Crappie after dark: here’s how
Fooling sunny-day bass
Twitch & tease for river
smallmouths (MI, MN, WI)
Bottom-bouncer walleyes
12 places to find June crapp
Crappie after dark: here’s how
Fooling sunny-day bass
Twitch & tease for river
smallmouths
12 places to find June crappie
6 great trout lures
Crappie after dark: here’s how
Secrets for catching trophy
flatheads
12 places to find June crappie
Crappie after dark: here’s how
(non-coastal states)
Ladyfish: the poor man’s tarpon?
(coastal states)
Fooling sunny-day bass
September
The formula for September
largemouths
Flies that fool fall trout
Finding big catfish now
How to talk to muskies
(MI, MN, WI)
Flies that fool fall trout
Find big catfish now
Cobia: saltwater’s black shadow
(coastal states)
October
Outwitting autumn browns
After-hours walleyes (MI, WI,
MN)
Drop-shotting for fall bass
Outwitting autumn browns
Drop-shotting for fall bass
July/August
November
New ice-fishing tech
Gear for ice anglers
Keys to taking trophy trout
Trick out your bass tackle
Trick out your bass tackle
Trick out your bass tackle
December/January
Great holiday gifts for anglers
Fooling trout with hair jigs
The best new ice-fishing gear
The best new ice-fishing gear
Mix it up with spoons
Hunting and the American Consumer 1
While mainstream marketers often misperceive the hunting
enthusiast and the media that serves them as too niche, or
as having undesirable connotations, the reality is that these
consumers represent a powerful and deep cross-section of
American consumers. Key facts about this influential market
include:
12.5 million Americans participate in hunting – more that the
population of New York City and Los Angeles combined.
n More Americans hunt than play tennis, and more people hunt
than ski.
n America’s hunters invest $280 million annually to help pay for
wildlife conservation through special federal excise taxes.
n America’s 12.5 million hunters had an overall $66 billion
impact on the U.S. economy, supporting almost 600,000 jobs
nationwide.
n Hunting enthusiasts spent $2.1 billion on food and drinks
consumed on hunting trips alone.
n Hunting enthusiasts also spent over $500 million on the care and
feeding of their dogs.
n
Game & Fish At-A-Glance
Circulation410,2482
Frequency
Total Audience
As a national brand with
28 monthly editions
and customized online
content, Game & Fish
provides area-specific
coverage of hunting and fishing for core enthusiasts across
the United States. Produced specifically for sportsmen who
want the best, up-to-date, local information on outdoor
pursuits, Game & Fish provides both broad reach for national
advertisers, and pinpoint targeting for marketers with closeto-home sales messages.
10 times/year
5,283,2003
Men85%3
Women15%3
Median Age
45.83
Married85.0%4
Have Children in Household
77.0%4
Attended College
57.0%4
Employed69.0%4
Average Household Income
Average Household Net Worth
$87,7004
$572,0004
Regional Distribution 2
Eastern:59,316
Midwestern:154,091
Northern:213,407
Southern:177,489
Western:40,032
We Open the Door to the Outdoors!
© 2014 InterMedia Outdoors, Inc.
All Rights Reserved.
Sources: 1) Hunting and Fishing: Bright Stars in the American Economy, The Congressional
Sportsmen’s Foundation. 2) AAM, June 2014. 3) MRI, Spring 2014. 4) Game & Fish Subscriber Study,
Accelara Research 2012.
Game & Fish Magazine
2015 Demographic Highlights
% Comp
Total
Audience
5,283,200
Men97%
%
Women3
Median Age
45.8
Children77%
Married85%
Attended
College
57%
%
Employed69
Average Household Income
$87,700 Average
Household
Net
Worth
$572,000
Participated in Hunting, Past 12 Months
Average Number of Days Spent Hunting, Past 12 Months
33.0
Average
Number of Years Hunting
33.4
78%
Types of Game Hunted
Deer
93%
Small Game
75%
Birds
91%
Waterfowl
40%
Big Game
94%
Participated in Bowhunting, Past 12 Months
Average
Number of Days Spent Bowhunting, Past 12 months
18.0
53%
Own a Firearm
Rifles (net)
Shotguns (net)
Pistol
99%
67%
88%
22%
Hunt Within 100 Miles of Home
Hunt Outside 100 Miles of Home
68%
53%
(continued)
Game & Fish Magazine
2015 Demographic Highlights
% Comp
Went Fishing, Past 12 Months
Average Number of Days Spent Fishing, Past 12 Months
51.8
Average Number of Years Fishing
40.0
91%
Fish in Freshwater
Lakes & Reservoirs
Rivers & Streams
Ponds
Great Lakes
Fish in Saltwater
Saltwater: Shore or Pier
Saltwater: Offshore
99%
91%
77%
54%
18%
37%
25%
26%
Types of Species Fished, Past 12 Months
Bass
Crappie
Panfish
Salmon
Trout
Walleye
86%
73%
83%
61%
56%
46%
Average Fishing gear, equipment and apparel expenditures, Past 12 months
$593 Purchased Fishing Equipment, Past 12 Months, From:
Internet
Mail Order
Mass Merchandiser
Sporting Goods Store
18%
23%
73%
71%
Household Owns/Leases Pickup Truck
Household Owns/Leases Van
Household
Owns/Leases Sport Utility Vehicle 59%
13%
52%
Personally Responsible for Maintaining Vehicle(s)
Purchased, Past 12 Months:
Motor Oil
Car Wax
Gas Additives
Oil Additives
Shock Absorbers
87%
Sources: MRI, Spring 2014 (audience, age); 2010 Game & Fish Subscriber Study, Accelara Research.
83%
43%
48%
19%
11%
Game & Fish Magazine
2015 Industry Advertising Rates
Effective January 1, 2015
4-Color
Gross
1 x
3 x
5 x
10 x
Full Page
$25,484 $22,937 $22,426 $20,387
2/3 Page
19,740 17,838 17,380 15,799
1/2 Page
16,259 13,608 14,322 12,997
1/3 Page
11,928 10,754 10,499 9,545
2-Color
Gross
1 x
3 x
5 x
10 x
Full Page
$20,744 $18,680 $18,246 $16,615
2/3 Page
16,769 15,086 14,781 13,430
1/2 Page
13,608 12,233 11,977 10,856
1/3 Page
9,327 8,384 8,206 7,455
B & W
Gross
1 x
3 x
5 x
10 x
Full Page
$18,195 $16,386 $16,029 $14,576
2/3 Page
13,659 12,283 12,028 10,958
1/2 Page
10,703 9,633 9,429 8,563
1/3 Page
7,594 6,829 6,677 6,065
1/6 Page
3,925 3,516 3,466 3,159
Covers
Gross
1 x
3 x
5 x
10 x
Cover 2
$29,307 $26,401 $25,789 $23,444
Cover 3
28,032 25,228 24,668 22,426
Cover 4
33,129 29,866 29,153 26,503
Game & Fish Magazine
2015 Eastern Region Industry Advertising Rates
Effective January 1, 2015
4-Color
Gross
1 x
3 x
5 x
10 x
Full Page
$4,307 $3,873 $3,797 $3,440
2/3 Page
3,440 3,109 3,032 2,752
1/2 Page
2,804 2,523 2,472 2,243
1/3 Page
2,141 1,937 1,886 1,707
2-Color
Gross
1 x
3 x
5 x
10 x
Full Page
$3,873 $3,491 $3,415 $3,109
2/3 Page
3,109 2,804 2,727 2,497
1/2 Page
2,497 2,268 2,217 2,013
1/3 Page
1,937 1,733 1,707 1,554
B & W
Gross
1 x
3 x
5 x
10 x
Full Page
$3,236 $2,905 $2,854 $2,600
2/3 Page
2,421 2,191 2,141 1,937
1/2 Page
1,937 1,733 1,707 1,554
1/3 Page
1,275 1,172 1,147 1,045
1/6 Page
764 688 663 611
Eastern Region Distribution: 59,316
Game & Fish Magazine
2015 Midwestern Region Industry Advertising Rates
Effective January 1, 2015
4-Color
Gross
1 x
3 x
5 x
10 x
Full Page
$10,397 $9,352 $9,149 $8,308
2/3 Page
8,308 7,467 7,288 6,626
1/2 Page
6,727 6,040 5,913 5,377
1/3 Page
5,148 4,638 4,536 4,129
2-Color
Gross
1 x
3 x
5 x
10 x
Full Page
$8,435 $7,594 $7,416 $6,727
2/3 Page
6,702 6,040 5,913 5,377
1/2 Page
5,479 4,918 4,816 4,383
1/3 Page
4,205 3,772 3,695 3,364
B & W
Gross
1 x
3 x
5 x
10 x
Full Page
$9,862 $6,397 $6,269 $5,683
2/3 Page
5,300 4,765 4,638 4,230
1/2 Page
4,230 3,823 3,720 3,389
1/3 Page
3,159 2,854 2,804 2,548
1/6 Page
1,657 1,504 1,478 1,325
Midwestern Region Distribution: 154,091
Game & Fish Magazine
2015 Northern Region Industry Advertising Rates
Effective January 1, 2015
4-Color
Gross
1 x
3 x
5 x
10 x
Full Page
$12,971 $11,672 $11,417 $10,372
2/3 Page
11,034 9,938 9,709 8,817
1/2 Page
8,563 7,722 7,543 6,855
1/3 Page
6,473 5,836 5,708 5,199
2-Color
Gross
1 x
3 x
5 x
10 x
Full Page
$11,544 $10,397 $10,168 $9,225
2/3 Page
9,735 8,741 8,563 7,798
1/2 Page
7,518 6,779 6,626 6,014
1/3 Page
5,836 5,250 5,097 4,663
B & W
Gross
1 x
3 x
5 x
10 x
Full Page
$10,245 $9,225 $9,022 $8,206
2/3 Page
7,670 69,066 6,754 6,141
1/2 Page
6,116 5,504 5,402 4,893
1/3 Page
4,459 4,001 3,925 3,568
1/6 Page
2,395 2,166 2,115 1,911
Northern Region Distribution: 213,407
Game & Fish Magazine
2015 Southern Region Industry Advertising Rates
Effective January 1, 2015
4-Color
Gross
1 x
3 x
5 x
10 x
Full Page
$13,124 $11,824 $11,570 $10,499
2/3 Page
10,779 9,709 9,479 8,639
1/2 Page
8,639 7,772 7,594 6,906
1/3 Page
6,677 6,014 5,861 5,352
2-Color
Gross
1X 3X 5X 10X
Full Page
$10,983 $9,888 $9,684 $8,792
2/3 Page
8,817 7,951 7,772 7,059
1/2 Page
7,059 6,345 6,218 5,657
1/3 Page
5,504 4,943 4,842 4,383
B & W
Gross
1X 3X 5X 10X
Full Page
$9,404 $8,486 $8,282 $7,543
2/3 Page
7,441 6,702 6,549 5,963
1/2 Page
6,091 5,479 5,352 4,868
1/3 Page
4,715 4,230 4,154 3,772
1/6 Page
2,472 2,217 2,191 1,988
Southern Region Distribution: 177,489
Game & Fish Magazine
2015 Western Region Industry Advertising Rates
Effective January 1, 2015
4-Color
Gross
1 x
3 x
5 x
10 x
Full Page
$4,129 $3,720 $3,645 $3,313
2/3 Page
2,472 2,217 2,191 1,988
1/2 Page
2,013 1,809 1,759 1,605
1/3 Page
1,554 1,402 1,377 1,248
2-Color
Gross
1 x
3 x
5 x
10 x
Full Page
$2,497 $2,243 $2,191 $1,988
2/3 Page
1,988 1,784 1,759 1,605
1/2 Page
1,631 1,452 1,427 1,300
1/3 Page
1,248 1,121 1,096 994
B & W
Gross
1 x
3 x
5 x
10 x
Full Page
$2,115 $1,886 $1,861 $1,682
2/3 Page
1,580 1,427 1,402 1,275
1/2 Page
1,275 1,121 1,121 1,020
1/3 Page
943 866 841 764
1/6 Page
536 484 459 434
Western Region Distribution: 40,032
Game & Fish Magazine
2015 Where-to-Go and Pro Shop Advertising Rates
Effective January 1, 2015
Where-to-Go
4-Color
1 x
3 x
5 x
1-Inch$484 $459 $434
2-Inch
891 841 816
3-Inch
1,325 1,223 1,198
4-Inch
1,733 1,631 1,580
B & W
1 x
3 x
1-Inch$382 $357 $332
2-Inch
714 663 638
3-Inch
1,045 994 969
4-Inch
1,377 1,300 5 x
1,275 Pro Shop
4-Color
1 x
3 x
5 x
1/4 Page
$4,740
$4,638
$4,511
Game & Fish Magazine
2015 Contract & Copy Regulations
Typical Advertising Sizes and Mechanical Specifications:
Trim Size: 7 3/4 w x 10 1/2 h
A SWOP-standard proof, pulled from
the supplied file, must be submitted
with each 4-color ad.
Non-Bleed - 1/2” inside trim. Nonbleed ads should have all elements
within this measurement.
Bleed - 1/8” outside the trim.
Elements that “bleed” off trimmed
page should extend at least 1/8”
beyond trim.
Trim - The edge of the page
Safety - 1/4” inside of trim edge. All
image and text not intended to bleed
should be within this measurement.
1. Two Page Spread
Non-Bleed: 14.5 x 9.5
Bleed: 15.75 x 10.75
Trim: 15.5 x 10.5
Safety: 15 x 10
5. One-Half Vertical
Non-Bleed: 4.375 x 7.25
Bleed: 5.25 x 8
Trim: 5 x 7.75
Safety: 4.5 x 7.25
2. Two Page One-Half Horizontal
Non-Bleed: 14.5 x 4.75
Bleed: 15.75 x 5.5
Trim: 15.5 x 5.25
Safety: 15 x 4.75
6. One-Half Horizontal
Non-Bleed: 6.75 x 4.75
Bleed: 8 x 5.5
Trim: 7.75 x 5.25
Safety: 7.25 x 4.75
3. Full Page
Non-Bleed: 6.75 x 9.95
Bleed: 8 x 10.75
Trim: 7.75 x 10.5
Safety: 7.25 x 10
7. One-Third Vertical
Non-Bleed: 2.125 x 9.5
Bleed: 2.875 x 10.75
Trim: 2.625 x 10.5
Safety: 2.125 x 10
4. Two-Third Vertical
Non-Bleed: 4.375 x 9.95
Bleed: 5.25 x 10.75
Trim: 5 x 10.5
Safety: 4.5 x 10
8. One-Third Square
Non-Bleed: 4.375 x 4.75
Bleed: 5.125 x 5.5
Trim: 5 x 5.25
Safety: 4.5 x 4.75
9. One-Quarter Vertical
Non-Bleed: 3.375 x 4.75
18. Seven Inch Vertical
Non-Bleed: 2.125 x 7
10. One-Quarter Horizontal
Non-Bleed: 4.375 x 3.625
19. Six Inch Vertical
Non-Bleed: 2.125 x 6
11. One-Sixth Vertical
Non-Bleed: 2.125 x 4.75
20. One Inch 2-Column
Non-Bleed: 4.375 x 1
12. One-Sixth Horizontal
Non-Bleed: 4.375 x 2.25
21. One Inch Vertical
Non-Bleed: 2.125 x 1
13. One-Eighth Horizontal
Non-Bleed: 4.375 x 1.5
14. One-Eighth Page
Non-Bleed: 2.125 x 3.5
15. One Inch Banner
Non-Bleed: 6.625 x 1
16. Two Inch Banner
Non-Bleed: 6.625 x 2
17. Eight Inch Vertical
Non-Bleed: 2.125 x 8
“Where-To-Go” Sizes
One Inch
1.75w x 1h
Two Inch Vertical
1.75w x 2.125h
Two Inch Horizontal
3.5625w x 1h
Three Inch Vertical
1.75w x 3.25h
Four Inch Vertical
1.75w x 4.375h
Four Inch Horizontal
3.562w x 2.125h
“Pro Shop” Size
One-Quarter Vertical
3.25w x 4.5h
Game & Fish Magazine
2015 Contract & Copy Regulations
Terms and Conditions:
1. The publisher may reject any advertising for any reason at any time, even if previously acknowledged or accepted.
2. Cancellations or changes in advertising (including changes in insertion orders) will not be accepted by the publisher after the
issue closing date.
3. Cancellations must be in writing, and none are considered accepted until confirmed in writing by the publisher.
4. Cancellation of a space contract by the advertiser or its agency will result in the forfeiture of position protection and/or the
contract rate, if any. The rate on past and subsequent insertions will be adjusted to conform to the actual space used at current
rates.
5. The publisher shall not be liable for any delay or failure to print, publish or circulate all or any portion of any issue in which an
advertisement accepted by the publisher is contained if such failure is due to acts of God, strikes, work stoppages, accidents,
or other circumstances beyond the publisher’s control. The liability of publisher, if any, for any act, error, or omission for which it
may be held responsible at law or in equity shall not exceed the cost of the advertising space affected by the error. In no event
shall publisher be liable for any indirect, consequential, punitive, special, or incidental damages, including, but not limited to,
lost income or profits.
6. Advertiser and agency represent and warrant that they are authorized to publish the entire contents and subject matter of any
advertisement in any issue or edition and that publication will not violate any law or infringe upon any right of any party or result
in any claims against publisher. In consideration of the publication of an advertisement, the advertiser and the agency, jointly
and severally, will indemnify, defend and hold harmless InterMedia Outdoors, Inc., its affiliates, officers, agents and employees
against any and all losses and expenses (including legal fees) arising from or relating to (a) a breach or misrepresentation of
the foregoing representations and warranties, and/or (b) the publication or contents of the advertisement including, without
limitation, claims or suits for defamation, libel, misappropriation, privacy or publicity rights, copyright or trademark infringement,
plagiarism, and from any and all similar claims now known or hereafter devised or created.
7. No conditions, printed or otherwise, appearing on the contract, order, or copy instructions that conflict with the publisher’s
policies or the terms and conditions stated herein will be binding on the publisher and to the extent inconsistent with the terms
herein, these terms and conditions shall govern and supersede any such conditions.
8. The publisher has the continuing right to adjust its rate schedule and will regard the failure of an order to correspond to the
rate schedule as a clerical error and will, without further communication, invoice the advertiser based on rates in effect at that
time.
9. The publisher will hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are due and
payable to the publisher. Please be advised that there is no “sequential liability” to the publisher. Payment is due upon receipt
of invoice. All payments must be in United States currency. Advertiser and/or its advertising agency are jointly and severally
liable for all costs, fees and expenses (including attorney or collection agency fees) incurred in connection with the collection of
all monies due.
(continued)
Game & Fish Magazine
2015 Contract & Copy Regulations
10. The forwarding of an order is construed as an acceptance of all the publisher’s rates and conditions in effect at that time.
11. This agreement shall be governed by and construed in accordance with the laws of the State of Georgia without regard to
conflict of laws provisions. Any action or proceeding arising out of or relating to this agreement or publisher’s publication of the
advertising shall be brought in the courts of record in the State of Georgia.
Digital Advertising Requirements:
For advertisements prepared in InDesign and QuarkXPress, place the page layout document and all images (InDesign: use
Package — Quark: use Collect for Output­) in one folder. Collect all the fonts, both screen and printer, used in the document and
place them in a folder labeled “fonts” inside the document folder. It’s critical that you supply all fonts used, even such common
ones as Times and Helvetica. Different versions of fonts with the same name from the same foundry may have different metrics
or kerning pairs, and these differences can cause type to reflow. We will use your fonts exclusively for your ad.
Media:
Files can be sent via advertising materials portal*, CD, or by email (must not exceed 5MB in size).
*Upon completion of your upload to our advertising materials portal, please contact your InterMedia advertising materials
manager right away to inform us that your files are ready for us to download. If your ad is color, we will require an acceptable
color proof be shipped to us at the earliest date possible.
Advertising Materials Portal:
InterMedia Outdoors maintains an advertising materials portal to support advertisers in the quick and easy electronic delivery
of digital ad files. The IMO Portal is a simple way to transmit large files over the internet. However, content proofs are still
required for electronically submitted ads (see Proof Policy below for requirements). Please contact your InterMedia advertising
materials manager upon upload to the portal.
Portal URL: http://imo.sendmyad.com
Proofs:
A content proof should be submitted with every ad. All proofs should be at 100%. Proofs of full-page ads should include
registration marks. For color ads a properly calibrated, SWOP-certified proof with color bar should be included for guidance on
press. A list of SWOP-certified systems is available at: http://swop.org/certifcation.html#cert. For ads submitted via email or via
the advertising materials portal, a low resolution PDF or JPEG file is acceptable in lieu of a hardcopy proof. The PDF of JPEG file
should be clearly labeled “Proof” to differentiate it from the high resolution ad file.
Fonts:
We can only accept OpenType/TrueType fonts. OpenType fonts must be embedded within a PDF. If TrueType fonts are used, they
must be converted to outline in Illustrator or a similar program, or embedded within a PDF. Type must not have styles (bold,
italic, etc.) applied in the page layout program. The actual (bold or italic) font must be selected.
(continued)
Game & Fish Magazine
2015 Contract & Copy Regulations
Document Setup:
For full-page ads, your document page size should match the magazine page size. Please include trim marks with 1/8” offset.
Bleeds should extend 1/8” beyond trim. Maximum one ad per document.
Images:
Photographic:
Should be saved in TIFF or EPS format, not JPEG, and must not contain extra channels. The color space should be CMYK or
Grayscale. The maximum ink coverage (C+Y+M+K) should be no more than 300%. The effective resolution of images should be
between 240 and 400 dpi. Images should not contain embedded transfer functions or halftone screens. Do not use ICC profiles
or other color management.
Linework:
Should be saved as a bitmap TIFF. Should have an effective resolution of 1200 to 2400 dpi.
Vector (EPS logos, etc.):
Images must be embedded, not linked. Fonts must be converted to outline (preferred) or embedded within the EPS.
Do not place EPS files inside of EPS files.
Colors:
No RGB or Pantone. Must be CMYK. Total ink coverage must not exceed 300%.
Business Reply Mail & Full-Page Advertising Inserts:
Quantity:
Please call the Production Manager 678-589-2021 for amount for specific months.
Minimum Dimensions:
3 7⁄8” deep; 5” from backbone (fold) to face (outside edge); 3 1⁄2” flap on high-folio side. These measurements yield an overall
(unfolded) size of 12 1⁄8” wide by 3 7⁄8” deep. Deliver cards folded.
Maximum Dimensions:
11” deep; 8” from backbone (fold) to face (outside edge); 4” flap on high-folio side. These measurements yield an overall
(unfolded) size of 8” wide by 11” deep. Deliver cards folded.
Trim & Lap:
Absolute minimum lap is 3⁄8.” Lap should be on low-folio side. Issues will jog to the foot; therefore, 1⁄8” will be trimmed off the
foot of all supplied inserts. No trim at gutter (backbone). Final magazine size is 7 3/4” wide by 10 1⁄2” deep.
Live Matter:
Keep vital advertising material (type, logos, and important parts of photos) 1⁄2” from final trim.
Perforation:
Perforation must be 60% paper, 40% hole. (If holes are too large, the cards may tear apart during binding). Make sure your
printer is aware of this specification.
(continued)
Game & Fish Magazine
2015 Contract & Copy Regulations
Porosity Specs:
Inserts are fed by vacuum grippers. Insert stock should not be too porous for proper feeding. Stock with excessive porosity will cause
two or more inserts to be picked up at one time (causing a premature depletion of supply); or it may fail to pick up an insert at all.
Our printer uses the Gurley Porosity Tester. It should take at least 25 seconds to force 100ccs of air through the stock, using the
Gurley Tester. Your insert stock should be Gurley specified and be guaranteed to meet the above minimum specifications.
Deadline:
Insertion order committing space must be at our office by closing date for a specific issue to allow time for proper pagination,
for postal requirements, and for press information, etc. Inserts must be delivered by no later than the 15th of the month.
Shipping & Packing:
Please advise your printer to follow the specs above. Ship to: Account Manager - Game & Fish, Quad Graphics, Hartford Plant,
1900 West Sumner Street, Hartford, WI 53027-9244. Blueline sample of insert must be provided to the Production Manager for
approval prior to printing.
Postal Requirements:
The U.S. Postal Service requires that any business reply mail be at least .007 inches thick (7-point stock). To get card rate,
return portion of card should be at least 3 1⁄2” by 5”, but not exceed 4 1⁄4” by 6”. All business reply mail must comply with postal
specifications.
Mailing / Miscellaneous:
Send all advertising materials and insert bluelines to:
Jody Howard, Production Manager - Game & Fish
2250 New Market Parkway, Suite 110
Marietta, GA 30067
678-589-2021
Jody.Howard@imoutdoors.com
Audited by Audit Bureau of Circulation.
GAME & FISH MAGAZINE
2015 Issue Advertising Close / On Sale Dates
Issue
February 2015
March 2015
April 2015
May 2015
June 2015
July/August 2015
September 2015
October 2015
November 2015
Dec 2015/Jan 2016
Ad Space
Close
Materials
Due
Mailed to
Subscribers
Newsstand
On Sale
11/17/14
12/15/14
01/16/15
02/17/15
03/24/15
04/21/15
06/16/15
07/20/15
08/21/15
09/28/15
11/14/13
12/17/14
01/21/15
02/19/15
03/26/15
04/29/15
06/18/15
07/22/15
08/25/15
09/30/15
12/30/14
02/03/15
03/03/15
03/31/15
05/05/15
06/09/15
07/28/15
09/01/15
10/06/15
11/10/15
01/13/15
02/17/15
03/17/15
04/14/15
05/19/15
06/23/15
08/11/15
09/15/15
10/20/15
11/24/15
GAME & FISH SIP - Crossbow Revolution
Issue
August 2015
Ad Space
Close
Materials
Due
Mailed to
Subscribers
Newsstand
On Sale
05/01/15
05/05/15
N/A
07/07/15
MAGAZINE
Field Served: Where-to and how-to information for all types of hunting, fishing and outdoor
recreation.
Publisher’s Statement
6 months ended June 30, 2014
Subject to Audit
Published by InterMedia Outdoors, Inc.
Frequency: 12 times/year
1.
TOTAL AVERAGE PAID & VERIFIED CIRCULATION
Average
for the
Statement
Period
%
Subscriptions:
Paid
Verified
376,777
1,156
91.8
0.3
Total Paid & Verified Subscriptions
Single Copy Sales
377,933
32,315
92.1
7.9
Total Paid & Verified Circulation
410,248
100.0
Rate Base
Above
(Below)
% Above
(Below)
Paid & Verified Circulation: (See Par. 6)
2.
None Claimed
PRICES
Suggested
Retail Prices (1)
$4.99
$19.97
Average Single Copy
Subscription
Average Subscription Price Annualized
(12 issue frequency)
Average Subscription Price per Copy
(1) For the Statement period
(2) Represents subscriptions for the 12 months ended December 31, 2013.
3.
Net
Average Price (2)
Gross (Optional)
$12.60
$1.05
PAID & VERIFIED CIRCULATION BY ISSUE
Issue
Feb.
Mar.
Apr.
May
June
Paid
Subscriptions
382,850
375,541
376,359
371,879
377,256
Verified
Subscriptions
1,156
1,156
1,156
1,156
1,156
Total Paid &
Verified
Subscriptions
384,006
376,697
377,515
373,035
378,412
Single Copy
Sales
Total Paid &
Verified
Circulation
32,998
29,804
28,694
37,774
32,305
417,004
406,501
406,209
410,809
410,717
04-0358-2
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com
4.
AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS
Edition
Number of
Issues
East Region
Midwest Region
South Region
West Region
5.
Paid
Subscriptions
5
5
5
5
50,141
129,249
163,808
33,602
Single
Copy Sales
50,141
129,249
163,808
33,602
Total Paid &
Verified
Circulation
3,231
10,382
12,126
2,576
53,372
139,631
175,934
36,178
Rate Base
None Claimed
None Claimed
None Claimed
None Claimed
TREND ANALYSIS
2009
Subscrip tions:
Paid
Verifie d
Total Paid & Verified Subscriptions
Sin gle Copy Sales
Total Paid & Verified Circulation
Year Over Year Percent of Change
Avg. Annualized Subscriptio n Price
6.
Total Paid &
Verified
Subscriptions
Verified
Subscriptions
%
481,198 91.0
N/A
481,198 91.0
47,715
9.0
528,913 100.0
-4.5
$12.80
2010
%
427,520 89.7
N/A
427,520 89.7
49,346 10.3
476,866 100.0
-9.8
$12.36
2011
%
370,546 88.6
N/A
370,546 88.6
47,694 11.4
418,240 100.0
-12.3
$13.21
2012
%
382,876 90.1
N/A
382,876 90.1
41,976
9.9
424,852 100.0
1.6
$12.80
2013
383,015 91.4
1,300
0.3
384,315 91.7
34,893
8.3
419,208 100.0
-1.3
$12.57
SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATION
The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.
Average for
% of
Period Circulation
PAID SUBSCRIPTIONS
Individual Subscriptions*
TOTAL PAID SUBSCRIPTIONS
376,777
376,777
91.8
91.8
VERIFIED SUBSCRIPTIONS
Individual Use (See Par. 6B)
TOTAL VERIFIED SUBSCRIPTIONS
TOTAL PAID & VERIFIED SUBSCRIPTIONS
1,156
1,156
377,933
0.3
0.3
92.1
SINGLE COPY SALES
Single Issue Sales
TOTAL SINGLE COPY SALES
TOTAL PAID & VERIFIED CIRCULATION
32,315
32,315
410,248
7.9
7.9
100.0
*Included in Average Price calculation
6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACE
The following represents the average public place copies made available during the statement period to the following public areas:
None
6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USE
The following represents the average individual use copies made available during the statement period to the following individuals:
Verified Subscription:
Individual Use
Individually
Requested
1,156
Individual
Use
Other
Total
Individual Use
Copies
1,156
Page 2 of 4 • 04-0358-2
Alliance for Audited Media
%
7. GEOGRAPHIC DATA for the February 2014 issue
Total paid & verified circulation of this issue was 1.6% greater than the total average paid & verified circulation.
STATE
Alabama
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
8.
PAID
SUBSCRIPTIONS
VERIFIED
SUBSCRIPTIONS
11,815
434
13,009
14,542
1,107
1,031
66
9
12,550
11,667
172
16,954
15,528
15,145
3,126
13,678
4,580
357
360
1,933
18,311
15,844
5,883
19,164
194
3,733
201
745
673
243
17,489
13,308
734
36
1
39
45
3
3
38
35
1
51
47
46
9
41
14
1
1
6
55
48
18
58
1
11
1
2
2
1
53
40
2
TOTAL
PAID &
VERIFIED
SUBSCRIPTIONS
11,851
435
13,048
14,587
1,110
1,034
66
9
12,588
11,702
173
17,005
15,575
15,191
3,135
13,719
4,594
358
361
1,939
18,366
15,892
5,901
19,222
195
3,744
202
747
675
244
17,542
13,348
736
SINGLE
COPY
SALES
785
14
830
543
337
134
12
137
1,419
1,129
76
2,567
1,718
1,154
286
559
320
130
124
230
1,616
1,492
329
917
250
177
20
135
21
40
902
1,254
72
TOTAL
PAID &
VERIFIED
CIRCULATION
12,636
449
13,878
15,130
1,447
1,168
78
146
14,007
12,831
249
19,572
17,293
16,345
3,421
14,278
4,914
488
485
2,169
19,982
17,384
6,230
20,139
445
3,921
222
882
696
284
18,444
14,602
808
STATE
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
TOTAL 48 CONTERMINOUS STATES
TOTAL
PAID &
VERIFIED
SUBSCRIPTIONS
SINGLE
COPY
SALES
TOTAL
PAID &
VERIFIED
CIRCULATION
PAID
SUBSCRIPTIONS
VERIFIED
SUBSCRIPTIONS
20,165
9,394
7,153
28,499
187
8,999
946
11,085
4,114
198
389
17,445
9,402
8,779
21,268
129
61
28
22
86
1
27
3
33
12
1
1
53
28
27
64
20,226
9,422
7,175
28,585
188
9,026
949
11,118
4,126
199
390
17,498
9,430
8,806
21,332
129
2,409
690
465
2,478
35
846
195
855
1,065
263
76
1,106
802
353
1,569
56
22,635
10,112
7,640
31,063
223
9,872
1,144
11,973
5,191
462
466
18,604
10,232
9,159
22,901
185
382,737
1,156
383,893
32,992
416,885
52
11
52
11
6
58
11
63
63
6
69
32,998
1,156
383,956
3
383,959
4
6
32,998
416,954
3
416,957
4
6
1,156
384,006
32,998
417,004
Alaska
Hawaii
TOTAL ALASKA
& HAWAII
U.S. Unclassified
TOTAL UNITED STATES
Poss. & Other Areas
U.S. & POSS., etc.
Canada
International
Other Unclassified
Military or Civilian
Personnel Overseas
382,800
3
382,803
4
6
GRAND TOTAL
382,850
1,156
37
37
37
ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONS
Total gross subscriptions (new and renewal) sold in the six month period ended June 30, 2014
A. DURATION
(a) One to six months (1 to 6 issues) .............................
(b) Seven to eleven months (7 to 11 issues)...................
(c) Twelve months (12 issues) ........................................
(d) Thirteen to twenty-four months..................................
(e) Twenty-five months and more ...................................
72
160
146,332
17,377
11,170
%
0.0
0.1
83.6
9.9
6.4
Total Subscriptions Sold in Period .............................
175,111
100.0
B. USE OF PREMIUMS
(a) Ordered without premium ..........................................
(b) Ordered with material reprinted from this
publication.............................................................
(c) Ordered with other premiums ....................................
Total Subscriptions Sold in Period .............................
175,111
100.0
Total Subscriptions Sold in Period ............................
None
None
175,111
C.CHANNELS
(a) Ordered by subscriber action via direct mail, direct
mail agents, inserts, online, renewals, catalogs, or
other outlets available to the subscribers.............
(b) Ordered by subscribers in response to unsolicited
telemarketing and door to door selling.................
(c) Ordered by subscribers in response to fund-raising
programs of schools, churches, and other similar
organizations........................................................
(d) Subscriptions as part of membership in an organization .......................................................................
100.0
Page 3 of 4 • 04-0358-2
Alliance for Audited Media
%
173,248
98.9
20
0.0
1,843
1.1
None
175,111
100.0
9.
EXPLANATORY
(a) Suggested Retail Prices: No additional prices.
(b) Average nonanalyzed nonpaid circulation for the 6 month period:
2,466
copies per issue.
(c) Post expiration copies: Average number of copies served on subscriptions not
more than three months after expiration was 1,951 or 0.5% of average paid subscription circulation.
(d) This publication publishes double issues during the year. Each double issue represents two copies of service during the subscription period. This publication published
two double issues during the average price calculation period. The average price and
the annualized price are based on 12 issues.
(e) An average of 1,156 copies are included in Verified Individually Requested that
were served to subscribers that ordered the magazine for which payment was not received.
10. VARIANCE
Latest released Audit Report for 12 months ended June 30, 2013; Variation from Publisher’s Statements
Audit Period
Ended
06-30-13
06-30-12
06-30-11
06-30-10
06-30-09
Rate Base
(Paid &
Verified)
None Claimed
None Claimed
None Claimed
None Claimed
None Claimed
Audit Report
(Paid &
Verified)
424,468
416,046
451,889
494,009
549,107
Publisher’s
Statements
(Paid &
Verified)
424,468
416,046
451,889
491,657
549,107
Percentage
of Difference
(Paid &
Verified)
Difference
(Paid &
Verified)
2,352
0.5
We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance for
Audited Media’s Bylaws and Rules.
Parent Company: InterMedia Outdoors, Inc.
GAME & FISH MAGAZINE, published by InterMedia Outdoors, Inc. • 512 Seventh Avenue, 11th Floor • New York, NY 10018
PETER N. WATT
PETER GROSS
VP, Consumer Marketing
Publisher
P: 212.852.6682 • F: 212.302.4472 • URL: www.gameandfishmag.com
Date Signed: July 28, 2014
Established: 1976
Page 4 of 4 • 04-0358-2
Alliance for Audited Media
Copyright © 2014
All rights reserved.
AAM Member since: 1986
04-0358-2
Analyzed Issue Date
Analyzed Issue Text (for double month issue date)
Average Single Copy Price
Association Subscription Price
U.S. Subscription Price
Canadian Subscription Price
International Subscription Price
02/01/14
4.99
19.97