Dairy firm Dutch Lady backs London 2012 campaign

Dairy firm Dutch Lady backs London 2012 campaign of 4 Malaysian athletes
By SportzPower Team
Published: 17 Apr 2012 - 10:57
MUMBAI: Dairy company Dutch Lady Malaysia has agreed a partnership with the Olympic Council of Malaysia (OCM) to support four of Malaysia’s top
athletes who will be participating in the London 2012 Olympic Games.
Through this deal, brokered by independent sports marketing agency Total Sports Asia (TSA), Dutch Lady looks to further strengthen its position as
the leading dairy brand in Malaysia.
The four athletes, who will be a part of Dutch Lady Malaysia's campaign throughout 2012, are Malaysia’s top track cyclist Azizulhasni Awang; world
No.6 diving sensation in the 10m platform category Pandelela Rinong and national No.1 men's doubles badminton players, Koo Kien Keat and Tan
Boon Heong.
Dutch Lady Malaysia will also be sponsoring the athletes' mothers to go to the London 2012 Olympic Games to watch their children compete live at
their respective competitions. By including the mother’s into their campaign, Dutch Lady Malaysia emphasises the importance of mums for giving
1/2
their children the right guidance to adequate nourishment.
Said Danny Chew Kar Wai, sales director of Dutch Lady Malaysia, "These four athletes have consistently made our nation proud through the years and
we are privileged to have them with us for our 2012 campaign."
With its latest campaign, Dutch Lady Malaysia hopes to inculcate the habit of regular milk consumption among Malaysian consumers.
“We are very happy to have brought these two parties together,” stated Marcus Luer, TSA’s Group CEO. “The idea to support these great, talented
Malaysian athletes on their way to the London 2012 Olympic Games and simultaneously increase awareness for healthy and balanced nutrition
among Malaysia’s population with their help and success as professional athletes is a very unique and exemplary approach.”
2/2