Cardu - Osakeannit.fi

Services that will simplify
mobile customer marketing &
commerce
in the Digital Decade
EXECUTIVE SUMMARY 10/2015
OUR MISSION AND STRATEGY
•We are a software platform company with proven scalable cloud based ecosystem including already
more than 300 corporate customers, sales partners and thousands of consumers
•Sunduka product portfolio consist of two digital platform products: Cardu and Ringi
• Cardu: We are now expanding with USA GtM strategy internationally with scalable SaaS/cloud based
business model with partners (Europe, USA). Cardu Oy – subsidiary has been founded.
• Ringi is patented 21st Century Mobile Call platform. “No more blank calls. World is visual”.
HONG KONG
GLOBALLY EXPERIENCED TEAM
BOARD OF DIRECTORS
Jukka-Pekka Joensuu,
Chairman
Mika Hyvönen
Jukka Kilponen
CSO, SUNDUKA
and CARDU
Elisa, Varta,
Findexa, Fonecta
CTO, SUNDUKA
CARDU, RINGI
Boogie, Sweco,
Capricode, CCC
Jukka-Pekka
Joensuu
EXECUTIVE
CHAIRMAN
SUNDUKA,
EVP, Cinia
•
•
•
•
•
•
•
Esa Korvenmaa, Vice Chairman
Nora Kerppola, EA, USA Cardu
Anni Ronkainen,
Tarja Pääkkönen
Pekka Lohiniva
Heikki Tenhunen
Petteri Vanhanen
CONNECTED OWNERS & ADVISORS
•
Markku Kaloniemi
•
Matti Koskelo
•
Taru From
•
Timo Alivehmas
•
Yrjö Neuvo
•
Anna Kotsalo-Mustonen
•
Bernie Sergesketter, US
•
Ari Korhonen
SERVICE STRATEGY FOR COMPANIES:
Mobile marketing services for companies to improve their sales and marketing funnel
performance as easy to use SaaS/Cloud Based services, without huge ICT projects.
Awareness
Interest
Desire
Action
Customer
care
experience
1
2
3
4
5
= BUILD YOUR COMPANY AWARENESS
Repeat Purchase
& loyalty
6
= BUILD YOU COMPANY LOYALTY & REPURCHASE
From Mobile First to Mobile only
- Mobile Commerce Market €554 bn in 2018
•
•
•
•
80 % of people are using mobile daily to make life easier
66 % of users are browsing products and offers prio to purchase decision
63 % of users are checking prices and opening hours in mobile
Payment technologies driving credit card integration to smartphones
Sources: ComScore: Consumers’ Multi-Media Path to Purchase
Goldman Sachs, 2015
Ringi US. Patent (US 8,515,406 B2) , EPO pat. Pending
“Communication method and a communication system for tailored mobile communication”
- Enables push style call branding and picture and animation calls
Trademark registrations
1 Ringi
•
European Union, Classes 9, 16, 35,36,38, 42
•
Russia, US, China, Norway, Japan, Korea, Australia,
Switzerland- Canada and India pending
2 Cardu
•
European Union & Norway, Classes 9, 16, 35,36,38, 42
•
USA
•
Russia : waiting for final documentation
•
China: submitted, in progress
Domain names:
•
Cardu.com, Cardu.ru, Cardu.fi
•
Ringi.com
•
Sunduka.com
Makes everyday life easier
Which one You would like to carry?
Makes everyday life easier
Which one serves Your Business growth better?
70 bn plastic cards
Paper based catalogs
Massive delivery logistics
Different Customer
Segments
CITIES, SCHOOLS
ORGANIZATIONS,
UNIONS,
INSURANCE,
BANKS
SPORTS TEAMS
BRANDS, SHOPS, EVENTS
RETAIL & SERVICE
PERSONNEL & COMPANY CARDS
SHOPPING CENTERS, AMUSEMENT PARKS, HOTELS
The World´s first realtime, gamified by Cardu
Case Retail:
KESKO K-Plussa community
ABC Deli Service Station in Mobile
Marimekko
Marimekko
Marimekko
Marimekko
MARIKYLÄ
Marikyläläisiä ilahdutetaan
vaihtuvilla eduilla ja
yllätyksillä. Liity mukaan!
KANGASPASSI
VIP ERIKOISEDUT
Saat jokaisesta ostamastasi
Marimekkokangasmetristä
leiman.
Kun olet saanut passin
täyteen, saat yhden metrin
veloituksetta
kangasostoksesi
yhteydessä.
Tutustu MARIMEKKO VIP
mobiilikortin erikoisetuihin
VERKKOKAUPPA
Tutustu valikoimaamme
verkkokaupassa ja tilaa
tuotteet suoraan kotiisi.
Helsinki in Mobile serving Tourists and Citizens
Helsinki in Mobile
Marimekko
Marimekko
Marimekko
MARIKYLÄ
Marikyläläisiä ilahdutetaan
vaihtuvilla eduilla ja
yllätyksillä. Liity mukaan!
KANGASPASSI
VIP ERIKOISEDUT
Saat jokaisesta ostamastasi
Marimekkokangasmetristä
leiman.
Kun olet saanut passin
täyteen, saat yhden metrin
veloituksetta
kangasostoksesi
yhteydessä.
Tutustu MARIMEKKO VIP
mobiilikortin erikoisetuihin
VERKKOKAUPPA
Tutustu valikoimaamme
verkkokaupassa ja tilaa
tuotteet suoraan kotiisi.
Cardu Manager:
Real time Dashboard
for business customers
BUSINESS KPI
RESULT DATA
USER ANALYTICS
LOCATION INFO
SHARING
COMMUNICATION
MANAGEMENT
Already more than 300 business customers
Our customers include consumer brands, large retailers, SMEs, energy companies, insurance
companies, restaurant chains, non-profit organizations, cities and sports teams
Now it is time scale up and enter to North America!
Available for ALL Smart Phones:
Enables companies to reach all their customers
Android
iPhone
Nokia Qt
CARDU IS A NATIVE APPLICATION
- ENABLES THE BEST POSSIBLE
USER EXPERIENCE AND PERFORMANCE!
* FACT: 85% of users prefer native apps vs.mobile browser pages
Windows Phone
CARDU ecosystem is growing fast
- Every 2. minute new Cardu is taken into use
- Ready for USA Market Entry and North European Scale Up
CARDU 4.0 to be
launched
Summary of Cardu benefits:
• Cardu is proven ,”ready to use” mobile platform with ecosystem with 300 companies and
thousands of consumers with close to 500.000 Cardu subscriptions
• Expanding towards with Payment interfaces as part of Mobile Commerce Experience
• Can be taken into use even within 3 days, instead of long ICT projects or investments
• For Companies:
- Digital way to distribute membership cards, benefits and offers cost-efficiently
- Real time, easy way to distribute news and marketing messages to consumers
- Create mobile campaigns, which can be measured efficiently (not possible in physical)
• Customer surveys and instant feedback
• Enriching customer experience by news, events
• Cardu Manager for business metrics and KPIs
• Aquiring new customers, identify, activate and reward
• SaaS service, very low entry barrier for new business customers & non-profit organizations
• Monthly rate depending on number of users, no huge ICT investments
• Scalable cloud based business model
• Free Cardu app for consumers
GO-TO-MARKET STRATEGY
IN THE FIRST PHASE: USA MARKET ENTRY AND EXPANSION IN NORDICS
CARDU Sales Partners
NORTH EUROPE
CARDU Oy
CARDU US INC/
AMERICAS
Key Market Criteria as part of GoToMarket Strategy:
1.
2.
3.
4.
5.
6.
Market Size, Mobile Subs-Devices & Mobile Dialog Market
Lead Business Customer Benefit
Sales Partner Benefit
Ringi Penetration and Consumer benefit
OS Contract, Android Market >60%
Competitive Advantage
Sunduka, HO
EUR,HELSINKI
EPS Sales Partner
BALTICS
COMPANY PHASES
Investment focus:
• Cardu as own
business entity
• Mobile clients & back
end tools re-coding &
usability
• Feasibility, platform &
concept planning
• Backend building
• Mobile clients
• Early pilots with clients
PRODUCT & PLATFORM
BUILDING &
USER MARKET TESTS
2011
• International B2B and
consumer marketing,
2012
• Sales- international
expansion in Nordics
• B2B and consumer
• USA GoToMarket
marketing
• Own team building
• Sales resources
(domestic & international)
• Expanding market test
and sales
• Cardu SaaS tools,
KPI Analytics
SCALING THE
BUSINESS
INTERNATIONALLY
CONSUMER
ACCEPTANCE &
BUSINESS MODEL
FINE TUNING
2013
(USERS & B2B)
2014
2015 -
Investment Packages: B-shares
Plus
50
4450,00 €
89,00 €
Bronze
350
31 150,00 €
89,00 €
Silver
700
62 300,00 €
89,00 €
Gold
1100
97 900,00 €
89,00 €
Platinum
2200
195 800,00 €
89,00 €
• Investor joins current Shareholder’s agreement
• A- and B-share class - all owners bound to the same SHA (total number of A-shares 105 885)
• Number of B-shares: total 10 500, 89,00 €/B-share, total 935 000,00€ (EGM 2.7.2015)
• Sunduka Oy B-share owner shall have right to subscribe 1:1 new shares of Cardu Oy,
special issue shall be free of charge
• Note: Several B-shares sales transactions have been done already, available amount is now smaller.
SUMMARY: UNIQUE INVESTMENT OPPORTUNITY
• Proven sales traction and demand
(>300 corporate customers,
fast growing consumer base)
– Solving clear business problems
• Scalable global business opportunity
– Mobile market growing fast
• Heavy early product development
phase completed
– Now ready to USA Go-To-Market and expand
• Experienced world class team in place
– Supported by top local angels & board
• IPRs and Market opportunity very big
– Local USA connections will help business growth
• Attractive exit scenario for both products
– Exit opportunity high
Thank You!
For more information:
Chairman Jukka-Pekka Joensuu, +358-40-179 8855
Vice Chairman Esa Korvenmaa, +358-40-070 9990
Member of BoD Tarja Pääkkönen, + 359-40-510 3222
www.sunduka.com, www.ringi.com, www.cardu.com
Disclaimer
This material has been prepared by Sunduka Oy, a Finnish limited liability company (the “Company”),
solely for the purpose of providing prospective investors with general financial and other information
relating to the Company. The information presented herein is not all-inclusive. The information may
include forward-looking statements relating to business and performance objectives of the
Company. No responsibility is assumed by the Company (including its affiliates, advisors, agents and
representatives) in respect of forward-looking statements.
This material is provided to the recipient for its personal use only in connection with a contemplated
investment in the Company. The material may not be distributed or disclosed to any third party, or
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No representation, warranty or undertaking, express or implied, is made as to the accuracy or
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to any prospective investor in the course of its evaluation of the Company, and the Company
(including its affiliates, advisors, agents and representatives) expressly disclaims any and all liability
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This material is circulated to a limited number of private investors for the sole purpose of providing
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Finnish Securities Market Act (14.12.2012/746, as amended).