denim by première escapes economic crisis

DATE
28-29 November 2012
PLACE
La Halle Freyssinet / Paris
SPRING SUMMER 14
Press release/Tuesday 4 December 2012
DENIM BY PREMIÈRE ESCAPES ECONOMIC CRISIS
It doesn’t need to prove itself any more. In just a few years the Denim by Première
Vision show has become the favoured meeting point for all those who count or
mean to be counted in the denim community.
This past 28 and 29 November at the Halle Freyssinet in Paris, Denim by Première Vision firmly established
its status as the international event of reference for denim professionals during its 11th edition.
In a decidedly «Home Made» atmosphere reflecting the overall theme of the spring summer 2014 season
showcased, some 87 exhibitors (+7% over December 2011) - including weavers, garment manufacturers,
laundries, finishers and trim makers from 19 countries - proposed a comprehensive and high-quality
denim offer.
For two days, 2.676 visitors worked in an «always quite positive and warm» ambiance. With attendance
up 5% over November 2011, this edition was the most visited since the creation of the show in 2007.
But quantity isn’t everything. Especially looking at the unquestionable quality of visitors: premium-brand
denim specialists (7 for all Mankind, Marithé + François Girbaud,
Pepe Jeans, G-Star, Citizens of Humanity, J Brand, Diesel, Guess, Replay,
Mustang, Closed, Ernest Swen, Jack and Jones…), historic brands
(Levi’s, Tommy Hilfiger, Wrangler, Lee…), fashion brands (Celio, Zara,
Sandro, Mango, Massimo Dutti, H&M, Hugo Boss, Esprit, Top Shop,
All Saints …), as well as major luxury names looking for edgier
products (Balenciaga, Karl Lagerfeld, Alexander McQueen, Gucci,
Valentino, Berluti…) they all came to the show, represented by their
ordering parties and decision-makers.
One thing is certain: the major players in the jeans sector and
the key figures in the sector were all there. 70% of international
visitors made the trip to Paris!
denimbypremierevision.com
If they are mainly coming from Western Europe with significant increases noted from the U.K. and
Germany, visitors are also more and more coming from Northern Europe. These last premium market
denim specialists registered a significant increase of +8% (Top 10), the Netherlands even showing an
increase of +20%!
The maintaining of a sizeable number of visitors from Southern Europe, led by Italy, followed by Spain
(+6%), confirmed that the show remains an important attraction despite an unstable and difficult economic
climate.
From across the Atlantic, there was a strong presence from
the US with some of the most prestigious members of the
denim community visiting the show.
Finally, Turkey is still very dynamic with an increase of 31%.
And the show’s rising success is far from accidental.
It is thanks to the richness of its offer, its welcoming
atmosphere, and its original and well-suited displays that
Denim by Première Vision has successfully established
itself as one of the leading jeanswear events.
Above all, its unique offer made Denim by Première Vision once again such a
success. Thanks to a rigorous selection of exhibitors and carefully designed displays, the show again
proposed top quality, innovative and creative products, and a display that met the expectations of this quite
particular denim market.
This season, exhibitors excelled in their broader, more diversified offer, and enriched collections. They
strengthened their research and innovation with, for example, blends of fibres (cotton and rayon or Tencel
for a shiny aspect with a silky handles; two-way stretch for new hold and ultra-shaping) or new methods
of recycling and more eco-friendly manufacturing techniques (recycling plastic beer bottles at Cone Denim
or water-saving treatments at Tavex). Exhibitors also unquestionably doubled down on creativity, with new
cuts, new washes, enriched tones, more accessorising, and a wide variety of prints.
Once more, fashion has had more influence on the denim industry, which tends to become a real trend.
The creativity and richness of the new proposals were felt right from the show’s entrance. In the gallery,
visitors could discover the «Home Made» spirit of the season, based on customisation and creation, neovintage or modern details, technological innovations or ecological realities. The forum provided a chance
to explore the three principal universes: Eclectic (attention to detail and distinction), Good Memories (neo/
soft vintage) and finally Addicted (technological blends and research).
denimbypremierevision.com
Visitors also appreciated and remarked on the show’s original and imaginative display. It let exhibitors go
all out in customising their stands, to make the event truly their own - injecting colour and fantasy to the
event’s already warm atmosphere and ultra-positive energy.
Finally, one of the elements making Denim by Première Vision such a perfect place to meet and get together
is the show’s development of special events to mark each edition, events providing new opportunities to
build synergies and mingle.
The November session brought visitors together at several happenings and conferences:
• A presentation by ITV (1) in collaboration with ECOYAA and INVISTA of the new Wine-Tex® process,
which uses wine to dye denim,
• A showcasing by ISKO and INVISTA (2) of the new innovative line of ultra-comfortable and high-tech
denim by GEOX, BLUGEOX, in the Up to Denim area,
• A book signing by François Girbaud (3) of the just-published «Marithé + François Girbaud: de la pierre
à la lumière»
… Without forgetting the now famous (and memorable) Happy Hour on Wednesday night!
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With this notable and much noted 11th edition, Denim by Première Vision has once again demonstrated
its uniqueness and appeal in a denim market with its own particular codes.
Building on its Paris editions, Denim By Première Vision exported its concept to Shanghai last October. The
immediate success met by the new show is proof that this unique concept has no limits, and that it knows
how to find the right conditions to bring together the denim community.
See you in March 2013 in Shanghai, and on 22 and 23 May 2013 in Paris
for two new editions of absolute denim!
PRESS
CONTACTS
PREMIÈRE VISION
2e BUREAU
Igor Robinet-Slansky
T. + 33 (0)1 44 74 32 61
M. + 33 (0)6 42 06 31 02
i.robinet@premierevision.com
presse-info@premierevision.com
Marie-Laure Girardon
T. +33 (0)1 42 33 93 18
m.girardon@2e-bureau.com