Ethnic Supermarket Series Adonis - Brossard, QC

Ethnic Supermarket Series
Adonis - Brossard, QC
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Summary
overview:
Canada's population is changing. We are one of the most diverse countries in the world with 20% of
our population being foreign born and this number is projected to reach 26% by 2031.
Canada's retail scene has been slow to adapt to this phenomenon with only a tiny proportion of
retailers specifically focused on serving the needs and desires of ethnic shoppers.
That is changing and we are seeing a steady growth in the number of ethnic retailers in Canada and
this class of retailers are moving away from "mom and pop" formats into large and attractive
supermarkets.
This series will explore ten ethnic retailers across Canada and take you inside these stores through a
series of photos, powered by Field Agent.
We challenge our readers to start the conversation about how their company and brands will
continue to grow sales and market share if they don't develop a clear strategy to address the needs
of over 1/4 of the population.
Sales Is Not Simple is developing a deeper understanding of this evolving and fascinating segment of
our retail marketplace and will be able to help your organization take advantage of Canada's
changing demographics.
We hope that you find these insights useful in your day-to-day work and that you can draw
inspiration from them.
If you would like any more information on what you see in this report please feel free to reach us at
jdoucette@salesisnotsimple.com
Adonis - Brossard, QC
Adonis - 8880 Boul. Leduc, Brossard, QC J4Y0G4
Adonis - Brossard, QC
Marche Adonis caters to the large
community of Mediterranean and
Middle East clientele and “foodies” in
the Montreal area with its five stores.
The stores are dominated by the
Lebanese influence of its founders
who came to Canada in 1976.
Metro purchased a 55% interest in
Adonis in October 2011 as its first
foray into ethnic retailing.
The partnership will allow the Adonis
brand to expand into the Ontario
market and bring ethnic retailing
expertise into the overall Metro
organization including its Food
Basics operation in Ontario.
Store Entrance
This report explores the newest
Adonis store on the South Shore of
Montreal in Brossard, QC which
opened in late 2011.
Adonis - Brossard, QC
Fresh Produce - Bright and Airy Market Feel
Adonis - Brossard, QC
French Influenced Patisserie
Adonis - Brossard, QC
Fresh Meat - Attractive Display Cases Containing A Wide Variety of Special Cuts and Butcher Service
Adonis - Brossard, QC
Seafood - Spectacular Presentation and Fishmonger Feel
Adonis - Brossard, QC
A Wide Selection of Deli and Cheeses
Adonis - Brossard, QC
Yummy In-Store Eating At The Grill / Canteen
Adonis - Brossard, QC
Juice and Crepe Bar
Adonis - Brossard, QC
In-Store Sit Down Cafe
Adonis - Brossard, QC
Most Likely The Biggest Olive and Nut Selection In Canada!
Adonis - Brossard, QC
Don’t You Wish We Could All Buy Wine On The Same Trip To The Supermarket?
Adonis - Brossard, QC
Frozen Food - The Ugly Duckling Of Every Store
4804 16 Street SW