award winners - New York Women in Communications, Inc.

Transcription

2011
W O M E N
W H O
C H A N G E
T H E
W O R L D
award winners
Cindi Berger, Gina Sanders, Robin Koval,
Sheryl Sandberg, Idina Menzel, Abbe Raven,
Gwen Ifill and Betty White
{ from left to right }
Cindi Berger, Gina Sanders and Robin Koval photographed by
Hosted by:
Alex Beauchesne
2011
awards
WO M E N W H O C H A N G E T H E WO R L D
CONTENTS
Message from the Mayor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
Board of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5
MATRIX ‘11 Committees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7
Who We Are . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9
Message from the President . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
11
Message from the Foundation President . . . . . . . . . . . . . . . . . . . . . . . . . .
13
Message from the Host . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
14
Scholarship Support Reaps Rewards . . . . . . . . . . . . . . . . . . . . . . . . . .
15-17
Connecting the Dots with Social Media . . . . . . . . . . . . . . . . . . . . . . . .
19-21
Emcee: Sandra Lee. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
23
2011 MATRIX AWARD WINNERS
Cindi Berger: Building Star Power One Relationship at a Time. . . . . . .
24
Gwen Ifill: A Determined Journalist Pursuing What She Loves . . . . . . .
28
Robin Koval: Proof “Nice” Goes a Long Way . . . . . . . . . . . . . . . . . . . . . . .
30
Idina Menzel: Wickedly Enchanting in Every Role She Plays . . . . . . . . .
34
Abbe Raven: “No” Never Slowed Her Down. . . . . . . . . . . . . . . . . . . . . . . .
36
Sheryl Sandberg: A Successful — and Likeable — Leader . . . . . . . . . . .
40
Gina Sanders: A Goal-Setter Who Finds Getting Better Liberating . . . .
46
Betty White: An American Treasure for All Time . . . . . . . . . . . . . . . . . . .
52
Sponsored Scholarships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
56-57
2011 Scholarship Winners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
58-59
Hall of Fame . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
60
THE CITY OF NEW YORK
OFFICE OF THE MAYOR
NEW YORK, NY 10007
April 11, 2011
Dear Friends:
It is a great pleasure to welcome everyone to the New York Women in Communications
41st Matrix Awards Luncheon.
New York City is home to some of the most remarkable women in the country and we
are always proud to celebrate their outstanding accomplishments. For more than a century, this
organization has provided vital support to women in the communications industry through
seminars, scholarships, and networking events. This annual event serves as a terrific opportunity
to recognize the many past accomplishments of New York Women in Communications,
while looking forward to many more on the horizon.
Salutes
The 2011 Honorees
New York Women
in Communications
Matrix Awards
On behalf of the City of New York, I commend everyone associated with this
organization, especially today’s honorees: Betty White, Cindi Berger, Gwen Ifill, Robin Koval,
Idina Menzel, Abbe Raven, Sheryl Sandberg, and Gina Sanders. Your commitment to the
professional development of women in this industry serves as a terrific example for us all.
Please accept my best wishes for an enjoyable afternoon and much continued success.
Sincerely,
Michael R. Bloomberg
Mayor
3
Here’s to a few
of New York’s
brightest…
(and Cleveland’s hottest).
Disney/ABC is proud to sponsor
New York Women In Communications, Inc.
We salute the hard work and
achievements of today’s honorees.
Cindi Berger
Gwen Ifill
Robin Koval
Idina Menzel
Abbe Raven
Sheryl Sandberg
Gina Sanders
and the incomparable
Betty White
DISNEY AD
The Boards
NEW YORK WOMEN IN COMMUNICATIONS BOARD OF DIRECTORS
PRESIDENT
Linda Kaplan Thaler
CEO & Chief Creative Officer
The Kaplan Thaler Group
PRESIDENT-ELECT
Catherine Mathis
Senior Vice President,
Marketing & Communications
Standard & Poor’s
IMMEDIATE PAST PRESIDENT
Denise Warren
Senior Vice President/Chief
Advertising Officer
The New York Times Media Group
General Manager, NYTimes.com
SECRETARY
Allison Gollust
VICE PRESIDENT-FINANCE
TREASURER
Leslie Hunt
Director, Eugene Lang
Entrepreneurship Center
& The Media Program
Columbia Business School
VP-INTEGRATED MARKETING
& COMMUNICATIONS –
EDITORIAL/CONTENT
Patricia Maloney
Senior Account Manager,
Director, Client Relations
McVicker & Higginbotham
VP-INTEGRATED MARKETING
& COMMUNICATIONS - PR
Kendra Bracken-Ferguson
Co-Founder
Digital Brand Architects
VP-MEMBERSHIP
Debbie Kunen
Manager of Special Projects
Cahill Gordon & Reindel, LLP
VP-MEMBERSHIP
Laurissa James
Producer
ASSISTANT TREASURER
Nancy Megan
Promotion Management
VP-PROGRAMMING
Kim Last
Producer - Events
ALM (American Lawyer Media)
VP-PROGRAMMING
Alysia Lew
Vice President, Communications
Madison Square Garden
VP-SPONSORSHIP
Joanne Sephine
Vice President, Creative
Bionic Crayon, Inc.
VP-STRATEGIC PLANNING
Nancy Weber
Executive Vice President/
Chief Marketing Officer
Meredith Corporation
VP-FOUNDATION LIAISON
Rachel Bowie
Associate Editor
Scholastic, Inc.
VP-FOUNDATION LIAISON
Judith Harrison
Senior Vice President, Staffing
and Diversity & Inclusion
Constituency Management Group
NEW YORK WOMEN IN COMMUNICATIONS FOUNDATION BOARD OF DIRECTORS
PRESIDENT
Joan Cear
Vice President, Communications
Kellen Company
TREASURER
Linda Buckley
Vice President, Media Relations
Tiffany & Co.
ASSISTANT TREASURER
Nancy Megan
Cameron Blanchard
Executive Vice President,
NBC Universal Entertainment &
Digital Networks and
Integrated Media Division
Rachel Bowie
Associate Editor
Scholastic, Inc.
Jeanne-Marie Byington
President
JM Byington & Assoc., Inc.
Cate Carley
VP, Sales
iVillage Inc.
©Disney
VP-INTEGRATED MARKETING &
COMMUNICATIONS – BRANDING
Gail Griffin
General Manager, Barron’s Online
Dow Jones & Co.
Catherine L. Carlozzi
Business Writer
Timi Lewis
Media Consultant
Dorothy Crenshaw
CEO/Creative Director
Crenshaw Communications
Audrey Pass
Senior Director,
Communications & Public Affairs
Fox 5/My9 TV
Judith Czelusniak
Susan Goodall
Editorial Development Director
Glamour
Condé Nast
Dana Beth Hagendorf
Founder and Principal
Gallant Media Group LLC
Judith Harrison
Senior Vice President,
Staffing and Diversity & Inclusion
Constituency Management Group
Karen Karpowich
MAI
Susan Schulz
Editorial Brand Director,
Cosmopolitan
Hearst Magazines
Saundra Thomas
Vice President, Community Affairs
WABC-TV
Tammy Tibbetts
Social Media
Seventeen.com
President
She’s the First
Deirdre Wyeth
President
D. Wyeth & Associates
Beth-Ellen Keyes
Managing Director
SpeakerSpace
5
Committees
MATRIX 2011 COMMITTEES
Macy’s salutes
the 2011 Matrix
award honorees
LUNCHEON HOST
FINANCE COMMITTEE
PROGRAM COMMITTEE
Nancy Weber
Jeannine Shao Collins
Lauren Coughlin
Amanda Cortese
Cara Belardi
Kristen Vallely
Barrie Connell
Sabrina Evans
Leslie Hunt
Columbia Business School
Beth-Ellen Keyes
Co-Chair
JOURNAL COMMITTEE
Francine Ryan
Co-Chair
Linda Levi, Co-Chair
NewYork-Presbyterian Hospital
Nancy Westcott
Production Director
Alison Crisp Stockley, Co-Chair
Copy Editor/Marketing Writer
Patricia Beauvais
ARRANGEMENTS COMMITTEE
Suzanne Cohen
Employee Communications/
Freelance Writer
Peggy Bunker
Jennifer Brisman
Jennifer Brisman Weddings
New York
Alison Kubaska
NBC Universal
Lauren Skowronski
NBC News Communications
DEVELOPMENT COMMITTEE
Jeannine Shao Collins, Chair
Carolyn Dorais
Writer/Editor/Communications
Consultant
Rita Dunne
Michele Hush
Thomson Reuters
Robin Jay
South Florida Opulence
Mildred Antenor
Professor/Journalist/Commentator
Julie Livingston
Child’s Play Communications
Maureen Brennan
Brennan Communications
Giuliana Lonigro
Freelance Writer/Masters Candidate,
New York University
Molly Lockwood
Conceptual Marketing Inc.
outstanding innovators who exeMplify the goals of
new york woMen in coMMunications
Making a difference by cultivating leaders through scholarships, mentoring,
education opportunities, career development and more.
Jacqueline Dolly
Nancy Megan, Director
Susan M. King
SMK Communications
Denise Capuano
Barbara Colasuonno
Group 33 Design Associates
Joyce Kauf
Writer/Editor/Online Content
Strategist
Joann Coviello
Freelance Conference Planner/
Copywriter
Rachel Bowie
Marie Dugo
Liberty Dwyer
Helen Falk
Lisa Fitzig
Ramona Flood
Erin Galloway
Andrea Goldstein
Jan Goldstoff
Susannah Gora
Margo Hasen
Lauren Hard
Rita Jammet
Susan Keleman
Alissa Pinck
JS2 Communications
Kathryn Kempf
Tekla Szymanski
Writer/Web Consultant/Managing
Editor for www.nywici.org
Berenice Ladden
Milena Kozhin
Julie Livingston
Zanade Mann
PUBLIC RELATIONS COMMITTEE
Brenda Mendoza
Kendra Bracken-Ferguson,
Co-Chair
Digital Brand Architects
Kay Oyegun
Joanne Sephine
Bionic Crayon, Inc.
Charlotte Kelly Veal
CKV Communications
Alissa Pinck, Co-Chair
JS2 Communications
Laurie Sayers
Sam Mattingly
SMK Communications
Ora Burke
DIGITAL MEDIA COMMITTEE
Katie Corrado
Amy Conaboy
Big Brothers Big Sisters of NYC
Yolanda Finley
Randi Goldsmith
Donna Gross
Charmaine Rice
Lauren Ruotolo
Stacy Schierman
Daylle Deanne Schwartz
Sandy Spaeth
Tammy Tibbetts
KELLEN COMPANY
Kristen Kurtz
Senior Account Executive,
Public Relations
Holly Koenig
Staff Director
Kaitlyn Murphy
Membership Coordinator
Maria Ungaro
Executive Director
Kristen Curnyn
Senior Manager, Meetings
& Expositions
June Price
Creative Director
Brian Getkin
Manager, Web Development
Lysa Robinson
Staff Controller
Emily Brochstein
Program Director
Ellery Moses
Membership Director
7
Who We Are
NEW YORK WOMEN IN COMMUNICATIONS, INC.
As the premier organization for women communications professionals in the
New York metro area, New York Women in Communications, Inc. (NYWICI) has
a long history. Founded in 1929, today the not-for-profit association has over
1,100 members — from senior executives to students and from entrepreneurial
business owners to young professionals — in a wide variety of communications
disciplines including print journalism, broadcasting, corporate communications,
publishing, social media, advertising, integrated marketing, photography,
public relations, graphic design and more.
NYWICI’s mission is to empower women in all communications disciplines
to reach their full potential. We offer members the chance to connect with
women who connect the world. We promote professional growth and
strengthen the role of women in communications by actively promoting
leadership and professional development through committee involvement,
attendance at educational programs, ongoing networking and formal
mentoring. We also inspire members to share their success by acting as
role models, career advisors and mentors.
NEW YORK WOMEN IN COMMUNICATIONS FOUNDATION
The New York Women in Communications Foundation, formally established in
2000 after issuing limited support since the mid-1980s, exists to help a sisterhood
of women successfully enter or navigate the profession of communications
through financial support, professional guidance and ongoing friendship.
An arm of New York Women in Communications, Inc., the 501(c)3 Foundation
annually awards scholarships ranging from $2,500 to $10,000 to high school,
college and graduate school students. Through 2010, more than 160 women
have received financial support to the tune of more than $860,000.
The Foundation, which is the largest organization providing scholarship
support to women studying communications, also hosts educational programs
and forums, including the annual Student Career Conference, for women
beginning their careers or embarking on a transition in their careers.
Thanks to the generosity of many supporters, the 2011 scholarship winners
will be able to acquire the skills and education that will enable them to become
future leaders within their chosen field of communications, and they will no
doubt be just as outstanding, exceptional and diverse as the scholarship
winners that came before them.
9
From the President
YOUR FUTURE STARTS NOW
SO CONNECT WITH US FOR… NETWORKING
CAREER DEVELOPMENT
EDUCATIONAL OPPORTUNITIES
JOIN TODAY AT WWW.NYWICI.ORG
We are pleased to welcome
and
Welcome to the 41st annual Matrix Awards luncheon. Today’s program recognizes
outstanding women who epitomize our new mantra — connect with the women
who connect the world. Their leadership and lifetime of achievements also
exemplify women who change the world.
They now join the ranks of nearly 270 accomplished award winners who came
before them. On behalf of the Board and all the members of New York Women in
Communications, I offer my congratulations to the 2011 Matrix Award winners. Each
in their own way is a role model to the women now coming up through the ranks.
Today we also recognize actress Betty White with a special Lifetime Achievement
Award. A pioneer in the early days of television, and even before that on radio,
her charm and wit continues today, inspiring women of all ages to never give up.
New York Women in Communications has worked tirelessly since 1929 with a
single mission: to empower women in communications to reach their full potential.
That’s as true today as ever. In that spirit, today we also recognize outstanding
young women pursuing their education in the field of communications or on the
threshold of careers in our industry. Competition for a scholarship from our
Foundation is steep, but we are delighted each year to offer approximately
$100,000 in scholarship assistance. It helps ensure our profession will have
educated and qualified leaders and visionaries for the days and decades ahead.
I welcome this year’s Matrix awardees and scholarship winners into the fold
of New York Women in Communications membership and encourage everyone
attending today’s luncheon to join our organization.
I also want to say thank you to Meredith Corporation,
our Matrix Awards luncheon host this year, for
their many contributions to today’s event, and
thanks also to all the other sponsors and supporters
who contributed to making today’s event so very
special. I know you will leave inspired and with
a renewed vigor to stay connected and make
a difference for yourself, your peers and those
just entering our profession. I urge you to
offer the gift of membership for someone
new to our profession and to reach out a
supportive hand to anyone in need. It’s
the right, nice thing to do, and I assure
you the rewards will be endless.
Best regards,
as our first Silver Corporate Members.
Benefits include:
•Matrix sponsorship
•Partnering on other events such as the annual Student Career Conference
•Standard member benefits for employees
•And more!
Linda Kaplan Thaler
President,
New York Women in Communications
Chief Executive Officer
and Chief Creative Officer,
Kaplan Thaler Group
For more information on Corporate Membership, call Maria Ungaro at 212/297-2124.
11
2011 MATRIX AWARDS
New York Women in Communications would like to show its
appreciation for the generous support of the corporations
and individuals who have contributed to the financial success
of the 2011 Matrix Awards luncheon. Proceeds from the
luncheon are used by the organization to develop and
maintain a full calendar of affordable programs and special
events, and for networking and support systems for the organization’s members and the community-at-large. Additionally,
portions of the proceeds go to our Foundation.
A special thank you to our top sponsors.
THANK YOU!
Matrix Host:
Matrix Gold Sponsors:
Matrix Silver Sponsors:
Honoree Green Room Reception Sponsor:
LOGOTYPE
CO-BRANDING
LION
TYPOGRAPHIE
“PUBLICIS GROUPE”
TONS DIRECTS
ÉQUIVALENCE PANTONE
PANTONE 871 C (OR)
PANTONE 4975 C
From the
Foundation President
On behalf of the New York Women in Communications
Foundation, I am delighted to welcome you to the
2011 Matrix Awards luncheon and a celebration of
Women Who Change the World.
Today we honor not only achievement, but also
inspiration. As we pay tribute to the accomplishments
of the Matrix honorees, we listen to their inspiring
stories and get a glimpse of those influences and
events that have helped them get to where they are
today. We also take a moment to recognize a special
group of up and coming women, the 2011 New York
Women in Communications Foundation Scholarship recipients. Today’s Matrix
Awards could become a pivotal moment in their lives, inspiring them to become
the next generation of Women Who Change the World.
The New York Women in Communications Foundation is the non-profit, charitable
arm of New York Women in Communications. This year the Foundation is once
again awarding approximately $100,000 in scholarships to highly motivated
students, who I believe you will find as inspiring as the Matrix honorees. We are
able to do so thanks to the generosity of organizations that include Meredith,
Macy’s and Bloomingdale’s, Condé Nast, Interpublic Group, Hearst and Scholastic.
Additional support comes from the Nicholas H. and Margaret H. Carlozzi Charitable
Foundation and the Daniel Ladner Foundation, Matrix honorees from past years
and individual contributions from people like you. Your support of such fundraising
initiatives as the Matrix Awards luncheon, Ladies Who Laugh, our online auction
at CharityBuzz.com, the Gratitude Wall on our website and the use of a New
York Women in Communications Foundation Visa Card make it possible for us
to offer not just scholarships, but also a wide range of educational and career
development initiatives for students and young professionals.
Additionally, the scholarship recipients you meet today receive much more than
financial support from the Foundation. They, along with our student members,
become part of the New York Women in Communications sisterhood — a strong
and involved network of professionals who are generous in offering guidance
and support. Through initiatives such as the Foundation’s annual Student
Communications Career Conference, our High School Outreach and Mentoring
Programs and other initiatives, New York Women in Communications has helped
thousands to launch their careers.
I know that you will find today’s Matrix Awards luncheon inspiring. I hope it
will become the pivotal moment that triggers you to get involved with helping
the New York Women in Communications Foundation motivate and guide
young women on the brink of their careers — those destined to become
Women Who Change the World.
POUR LES ÉQUIVALENCES QUADRICHROMIES, VOUS RÉFÉRER À VOTRE PHOTOGRAVEUR,
QUI VOUS INDIQUERA LES RÉGLAGES PRÉCIS À EFFECTUER EN FONCTION DU TYPE DE SUPPORT UTILISÉ.
CRÉATION CARRÉ NOIR
NOVEMBRE 2008
Text Messaging Sponsor:
WOMEN
WHO CHANGE
THE WORLD
To find out more information about sponsoring our events,
please call 212.297.2133 or go to our website — www.nywici.org.
Joan Cear
President, New York Women in Communications Foundation
Vice President of Communications, Kellen Company
13
From the Host
Meredith is honored to host this year’s Matrix Awards. We applaud
New York Women in Communications for their ongoing commitment
to recognizing female leaders in a variety of communication
fields and for their dedication to ensuring the success of the
next generation of leaders. Matrix is the premier event that
honors and celebrates the unique ability of women to inspire
those around them.
As a media and marketing company who inspires over
75 million women through our national magazine brands,
our mission is to provide women the ideas and information
they need whenever and wherever they want it to achieve
their personal and professional goals. Because of our shared
goals, we are thrilled to partner with NYWICI through their
scholarship program to support the amazing young women
being honored here today who are just beginning their
career journey. We know that these women have an exciting
future in front of them. Their success will not only be what
they accomplish professionally, but their commitment in
making a difference in the lives of other women.
At Meredith we believe that women have an
extraordinary ability to make a difference. Throughout
the 100-year history of our company and across our
brands, we have a strong legacy of supporting women’s
voices. Whether it is through the many cause-related
programs we support such as CARE, Share our Strength,
Stand Up 2 Cancer, The American Heart Association,
Susan G. Komen For a Cure, Rebuilding Together and
The March of Dimes, or by raising awareness of the issues
important to women through our various media properties,
we know that when women connect with other women,
we can change the world.
Today we honor and congratulate the 2011 Matrix honorees
for everything you have accomplished and the lasting impact
you have made in our industry.
Scholarship
Support
Reaps
Rewards
by
Giuliana
Lonigro
Corporate, foundation, in-kind and private donations play an
important role in the life of New York Women in Communications,
the New York Women in Communications Foundation and for
the members we hope to empower. In part, donations underwrite
annual scholarships that help cultivate tomorrow’s leaders in
our profession by providing opportunities for education and
professional development as well as an entrée to a diverse
community of professionals.
The following Q&A interview takes a look back at where two
former scholarship recipients, Elizabeth Stoltz, a 2009 recipient,
and Denise Horn, a 2005 recipient and the 2010 recipient of the
Daniel Ladner Scholarship, are now. We hope their success will
inspire you to consider sponsorship support. New scholarship
sponsors would join the ranks of Bloomingdale’s, Condé Nast/
Glamour, Hearst, Interpublic Group, Macy’s, Meredith, Scholastic,
the Daniel Ladner Foundation, the Nicholas H. and Margaret
H. Carlozzi Charitable Foundation and other generous patrons
Nancy Weber
Executive Vice President/
Chief Marketing Officer
who at the same time gain tremendous brand exposure amongst
New York’s communications industry elite. To learn more about
how you can name a New York Women in Communications
Foundation scholarship, contact Ellery Moses at 212-297-2133 or
go to www.nywici.org.
>> continued on next page
14
15
Denise: I hope to work in political
Denise: My first job after graduating
communications in Chicago or back
from Howard University was at NBC
in New York. I would like to work as
where several other employees were
a political reporter or press secretary.
affiliated with NYWICI. Once while doing
I want to make sure I’m impacting
a segment for the “Today” show, I was in
people’s lives in some fashion.
the audience and posed a question for
the panel. Turned out other NYWICI
Q: Is it true you have
already started your own
non-profit organization?
Elizabeth: Yes, I founded Food for
Thought in 2008 to raise money to
Elizabeth Stoltz
Q: What did winning
a New York Women in
Communications (NYWICI)
scholarship mean to you?
Elizabeth: The whole experience
was surreal. I was most struck with
how impressive the organization is
and how prestigious the award is. I felt
Africa, something I first read about in
CosmoGirl. We’ve since expanded our
We have a chapter at Ithaca College
as well as a high school chapter.
America through sponsoring their
We hold workshops to empower our
education. I maintain relationships with
Elizabeth: Embrace the community
peers and help them find causes they
of your fellow winners, who are your
schools in Nepal, Kenya and Ethiopia,
are passionate about.
peers in this process, as well as NYWICI
write blog updates and make sure the
schools continue to be active members.
members. I learned they have a wealth
have a big impact on my life.
thing I’ve ever done in my life but it’s
Elizabeth: Before I became involved
all a great experience. I’m really looking
with NYWICI, I thought I could either
how they can help you and how you can
help them. You can really come up with
ways to change the world together.
communications. Now I see you can
Denise: Soak up every moment of
achieve a blend and use communications
the day of the awards. Think about
to really make a difference and
what it means and how it can help in
enact change.
your professional endeavors. Also take
basis, and he has offered invaluable
communications to spur on a movement
mentoring and professional guidance.
so I’m looking into a blend of social
Q: Does being a member
of NYWICI help you stay
connected?
media and non-profit management.
Elizabeth: Without NYWICI, I wouldn’t
researcher and founding member of
get to know the members and find out
professional endeavors.
Elizabeth: I would love to use
marketing communications. I’m also a
else. Take advantage of that community,
learning here to help me achieve my
me to talk to Mr. Ladner on a regular
College where I’m studying integrated
community I haven’t found anywhere
go into the humanitarian field or
Daniel Ladner scholarship has allowed
Elizabeth: I’m a sophomore at Ithaca
of advice and inspiration and provide a
forward to using all the skills I’m
Q: What are your plans
after you graduate?
Q: What are you doing now?
I like to learn about.
empower girls in Asia, Africa and Latin
policy. This is probably the hardest
and give me career advice. Winning the
and they are involved in great projects
scholarship recipient. Its goal is to
winning a scholarship continues to
women who help me along the way
winners because we are on similar paths
Q: What advice do you
have for this year’s
scholarship recipients?
University of Chicago studying public
been able to develop a network of
touch with other NYWICI scholarship
education for causes that affect children.
great network for me. Two years later,
people who believe in my future. I’ve
we’ve all kept in touch. I also keep in
mission to include fundraising and
Denise: I’m in graduate school at the
life because it has shown me there are
me to other NYWICI members, and
Tammy Tibbetts, another NYWICI
in the organization have become a really
Denise: It has been a highlight of my
we ended up chatting. They introduced
She’s the First, a non-profit started by
Q: Did winning a NYWICI
scholarship inform your
potential career in advocacy
communications?
honored to be included. The women
16
Denise Horn
combat childhood malnutrition in
members were in the audience too, and
this opportunity to pay it forward and
I’m also interested in pursuing a career
be on Twitter. I first learned about it
in advertising and public relations and
at the Matrix Awards. I also picked
using my communications skills in the
up advice by attending the Student
humanitarian relief field. Right now,
Career Conference and, of course,
the sky’s the limit.
I’m proactive about calling and
help others who are coming behind you
whether it’s encouraging them to apply
for the scholarship or just helping people
embark on their career.
Giuliana Lonigro is a Masters candidate
at New York University in the Graphic
Communications Management and
Technology program.
e-mailing other members.
17
Connecting the Dots
with Social Media
by
Tekla
Szymanski
We have fled MySpace and now we tweet and friend
& American Life Project study, 75% of all American
on Facebook. We blog, tumble, StumbleUpon,
adults are active in voluntary groups or organizations,
digg, reddit and visit Groupon. We Flickr pictures,
and social media users are even more likely to do so.
vimeo Flip videos and check in with Foursquare.
In fact, 82% of social network users and 85% of Twitter
We diligently update our LinkedIn profile and polish
users are group participants. Geoff Livingston of
our About.com posting. Confused? You needn’t be.
Mashable.com predicts that “thanks to social media,
“Social media pull away the Wizard of Oz curtain to
the number of campaigns that joined brands with
reveal true brand values, benefits and honest customer
causes to donate a portion of proceeds hit a new
expectations,” writes Toby Bloomberg on the website
high last year.”
Social Media Marketing. “Relationships rule.”
“The rules for marketers have fundamentally
So, get out there and rule! “If 2010 was the year
changed,” says Dan Greenberg of Forbes. “You can
when many brands finally asked whether they
put ads on websites, but you can’t put ads on people.
could afford to try social,” writes Ciaran Norris on
The challenge now is to produce content — not ads
searchengineland.com, “2011 will be the year where
— that can create connections between people [and
we’ll be asking them whether they can afford not
drive more retweets]. In this environment, forward-
to.” Indeed. According
thinking advertisers are shifting budgets toward
to eMarketer, U.S.
companies will spend
$3.08 billion this year
to advertise on social
networking sites, a 55%
increase from last year,
and that number is
“
According to eMarketer,
U.S. companies will spend
$3.08 billion this year
to advertise on social
networking sites...
predicted to grow to $4 billion next year.
”
But social media are not just about brand recognition
social strategies that center on creating content
that’s likely to be shared.”
Gloria Feldt, a political and social activist, speaker
and author, uses social media and her blog to
advocate her feminist agenda to reach as many
women as she possibly can. “I use social media as
my water cooler. Recently, I’ve been involved in a
totally social media-driven effort to get parity for
women speakers at the annual TED conference.
and pushing a product. They are fun for individuals
It has been amazingly effective at connecting a
too, and they also offer tremendous public relations
core group of big-thinking activist women who are
impact for non-profits and social or political campaigns.
working collaboratively across continents, time zones
According to a recent Pew Research Center’s Internet
and professions,” she says. “And since my book
>> continued on next page
19
“No Excuses: 9 Ways Women Can Change How We
As a political tool, social media have become
their campaigns that [they] are missing out on an
population on Facebook and social media sites are
opportunity that is limitless.”
people over 55, however, “catering to what that
Think About Power” came out, I have relied heavily
invaluable. “[They] have really allowed for an increased
on [Facebook and Twitter] to promote book events
following in many non-profits and advocacy groups,”
NYWICI Board Member Kendra Bracken-Ferguson,
and to let people know what’s going on.” But she
Eunic says. “Facebook started the ‘Causes’ section of
Co-Founder and Managing Director of Digital Brand
Monica Hesse muses in The Washington Post
admits that social media both please and overwhelm
their site, which really brought to light the other side
Architects, a social media consultancy, says that
whether we will one day be able “to measure age
her at the same time.
of what social media could be. It was no longer just a
her company is constantly engaging online
by a person’s social networks, the way one does with
place for teens and
influencers through social media tools and channels.
trees and their bark rings: ‘Here we have a specimen
college students.
After all, she says, “what is a communications,
who speaks MySpace, Facebook and Gowalla,
Now it’s turned
marketing or advertising strategy without social
but apparently stopped before Formspring’.”
into a world
media?” But she adds, “I am definitely pleased —
What’s next? Social media will permeate into even
allowing different
but I have my moments of being overwhelmed.”
more areas of our life. They may even become the norm
communities to talk
And as the lines blur between traditional media,
and lose their “new media” allure. Various platforms
about their passions
digital communications and social media outreach,
will connect and interact to forge new communities
and goals for a
social media continue to evolve and change.
and networks. Geolocation-driven networks, like
Relying on social media alone to further activist
platforms can quickly become counterproductive,
however. According to Gloria, social media are great
“for getting the word out, but in many instances,
“
pressing the ‘like’ or ‘comment’ buttons gives people
the illusion of activism for a cause when really they
have done nothing that will further it.”
I am constantly connected
to multiple outlets on
multiple levels. It is literally
my lifeline to the world.
— Eunic Ortiz
Fellow NYWICI member Eunic Ortiz is a Senior
”
Account Executive at Fleishman Hillard but previously
better tomorrow. With social media, we have seen
“Keeping up with it can be quite challenging,
Foursquare, and mobile apps will surge. “Our social
was Web, Digital and Social Media Manager and
videos go viral overnight, topics trend in minutes
entertaining, rewarding and frustrating all in one,”
media outreach has nowhere to go but up,” summarizes
Press Officer to the New York City Council and
and a link take over our news feed in seconds — all of
admits Kendra.
Eunic. “We all have to be on the balls of our feet,
Speaker Christine Quinn. Eunic uses social media
which have the potential of reaching millions. This has
in almost every aspect of her life: “I am constantly
changed the mindset of how an advocacy group
“I am an old dog and just want to learn so many
connected to multiple outlets on multiple levels.
should think in terms of outreach. I would say to an
new tricks,” quips Gloria. She admits, however, that
It is literally my lifeline to the world.”
advocacy group who doesn’t utilize social media in
she doesn’t receive her tweets or Facebook feeds
Are there generation gaps in using social media?
on her Blackberry or by e-mail “because it is too
Web 2.0 & Social Media Timeline — The Past Decade
20
generation needs and wants is vital,” says Eunic.
distracting whereas younger people can manage 45
things going on at once.” Since the largest-growing
ready to jump on this very fast-moving train.”
Tekla Szymanski is the founder of Where Old Media
and New Media Meet; a multilingual editor and writer
both online and offline; a web consultant and content
developer; and the managing editor for nywici.org.
www.tekla-szymanski.com. Scan the tag with your
mobile for more contact info.
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
21
{
2011 Matrix Awards Emcee
}
Sandra Lee
Host, “Semi-Homemade Cooking with Sandra Lee”
Sandra Lee has a passion for simple solutions that create dramatic results in all
areas of home life. An internationally acclaimed home and food expert, Sandra
has revolutionized the way people think about traditional, time-consuming,
“from scratch” methods. With her trademark 70/30 philosophy, meaning 70%
ready-made products and 30% fresh touches, Sandra creates delicious meals
and affordable, attainable home environments.
Her philosophy was born out of necessity and challenges she faced in childhood.
The oldest of five, Sandra was responsible for caring for her four siblings and
managing the household. Forced to live on welfare and food stamps, Sandra
quickly learned how to turn budget-friendly foods into delicious and special
meals while stretching every dollar and every minute.
Today, she is Editor-in-Chief of Sandra Lee Semi-Homemade, the host of two
highly-rated TV shows on the Food Network, “Semi-Homemade Cooking with
Sandra Lee” and “Sandra’s Money Saving Meals,” and the host of “Sandra Lee
Celebrates,” a series of primetime specials on HGTV. Sandra is also a New York
Times bestselling author of 23 books including the 2011 spring release of
“Sandra Lee Semi-Homemade Bake Sale Cookbook.”
In 1993, she invented her own line of patented home
design, garden and craft products and launched her
own company. Working with such retail outlets as
Walmart, Target and QVC-USA, Sandra quickly
became the “go-to girl” for innovative smart
consumer products. As if that weren’t enough,
Sandra then attended the world’s leading culinary
school, Le Cordon Bleu, learning how to apply her
semi-homemade philosophy and savvy shortcuts
toward gourmet recipes.
In 2003, Sandra began reaching TV audiences
with the debut of “Semi-Homemade Cooking
with Sandra Lee,” one of the highest-rated
show launches in the Food Network’s history.
Nominated for numerous Emmy Awards, the
show remains a top-performing program. In
2009, she launched a second Food Network
series, “Sandra’s Money Saving Meals,” that
saves viewers who tune in an average of 39-50%
on every grocery bill.
Sandra is also active with many charitable and
philanthropic organizations, and for those efforts
she has been awarded the President’s Volunteer
Service Award as well as the Ellis Island Medal of
Honor. She is also the national spokesperson for
Share Our Strength’s Great American Bake Sale and
Operation Frontline, two ground-breaking programs
focused on ending childhood hunger in America.
23
Cindi Berger
{
Building Star Power One
Relationship at a Time
}
by
Julie
Livingston
helped them through the crisis and the band went on to
Rosie O’Donnell
win five top Grammy Awards. “That moment was a
Rosie O’Donnell, who has won 11 daytime
tremendous feeling of pride for me,” she explains.
Among her mentors, Cindi cites PMK alumni Leslee
In turn, she mentors others: “Since I started at PMK as a
Emmys and one primetime Emmy, has
taken her popularity and put it to good
use. As a tireless crusader for children,
she established the “Rosie For All Kids
receptionist, I am cognizant about promoting deserving
Foundation”
individuals from within our company. There have been a
in 1997, raising
One could say that a career in public relations was literally
number of assistants who have gone on to do great work.”
more than
“written in the stars” for Cindi Berger, Chairman and CEO,
Creating a work environment where all employees can ask
$60 million.
PMK*BNC Public Relations & Marketing, as she had an early
questions is critical as well. “In every executive, one must
In 2003, she
affinity for everything pop culture. “Growing up just north of
hope that there’s a bit of a teacher inside who has the
established
New York City, I loved going to the movies and seeing Broadway
patience to explain and navigate others through muddy
“Rosie’s
shows. They were my passion and favorite activity,” she says.
and deep waters,” she points out.
Broadway Kids,”
to take but it was not until I had the opportunity to study
abroad, in my junior year at Ithaca College, and went to the
Cannes Film Festival that it all came together.”
After graduation, she read an article in Cosmopolitan about
instruction in musical theater to public
unprecedented Time covers for the Dixie Chicks in the
school children in NYC. In 2005, she
same month and the first Time cover featuring “Thelma
established a fund to provide $3 million to
and Louise” co-stars Susan Sarandon and Geena Davis.
“Initially, the film didn’t have a lot of traction or support,”
Rogers & Cowan and Mahoney & Wasserman (now defunct):
she admits, “but I knew if ever there was going to be a
The Rockland County native dropped off her
resume at PMK, which at the time had a small
female empowerment moment, that film would inspire it.”
She adds that “the first time I attended the full blown
awards circuit — the Cannes Film Festival, Golden Globes,
NYC office, and was hired as receptionist.
Academy Awards, the Grammys and the Tony Awards —
She quickly worked her way up the
you look around and have that sense of awe. Even in the
ranks to assistant, then publicist and
finally partner. When CEO Pat
Kingsley relinquished the top
spot in 2007, Cindi became
co-CEO with Simon Halls,
and in January 2010 was
named Chairman
midst of frenetic madness and pressure, you have to step
out of yourself and appreciate the privilege of working
with such talented individuals.”
Still, winning a Matrix Award is incredibly meaningful
to Cindi. She has attended the Matrix Awards luncheon
with clients, but never expected to receive one herself.
“It has always been inspiring to hear the stories of women
and CEO of
rising to the pinnacle of their careers. I would always take
PMK*BNC.
it to heart because they were such remarkable leaders,”
Over the
course of her 20+
years in the business,
Cindi has worked with A-list celebrities such
as Barbara Walters, Rosie O’Donnell, Jessica Simpson,
The Dixie Chicks, Harry Connick, Jr., Mariah Carey, John
Legend, Billy Crystal and Robert Redford, among many
providing free
With many “aha” moments in her career, Cindi admits
there are a few standouts. These include getting two
celebrity publicists, which cited the leading agencies, PMK,
“I said to my friend, ‘This is what I want to do’.”
she admits. “The day that I was told I won the Matrix
Award, I was leaving for the Toronto Film Festival. I was
stunned, humbled and unbelievably honored.”
The public relations and marketing landscape has
changed a lot since Cindi joined PMK. She says that social
media has made it more challenging: “Communication
families displaced by Hurricane Katrina. In
2007, Time named her one of the 100 Most
Influential People in the World.
For six years, until May 2002, Rosie was
America’s best friend as Host and Executive
Producer of the multiple Emmy Awardwinning, nationally syndicated talk/variety
series “The Rosie O’Donnell Show.” She
was last seen on daytime television
as Moderator during the tenth season
of “The View.”
She has made guest appearances on
many top-rated TV shows. Rosie made
her dramatic television debut in “Riding
the Bus with My Sister,” and recently
co-produced, co-wrote and starred in
Lifetime’s 2009 production “America.”
Rosie has also appeared in numerous
films such as “A League of Her Own” and
“Sleepless in Seattle,” and her Broadway
repertoire includes performing in “Grease,”
“Seussical,” “Fiddler on the Roof” and
“No No Nannette” and producing “Taboo.”
In 2009, Rosie began hosting “Rosie
takes place in real time now. You have to be fast on
Radio” on SIRIUS XM. Her next endeavors
your feet but not so fast that you are going to trip up.
will be on OWN (Oprah Winfrey Network)
reality series “The X Factor.” She helps them handle their overall
Understanding the importance and quality of communication,
as a collaborator for the series on
image, the pressures of stardom and, when needed, guides them
in addition to mastering social etiquette, is more important
documentary films and as host of her
through potentially damaging situations. She recalled when in
than ever before.” Good advice indeed. n
new show launching in Fall 2011.
others, including her newest client, Simon Cowell and the FOX
24
PRESENTER
after making anti-Bush administration remarks. Cindi
Dart and Lois Smith — both former Matrix winners.
“I always sensed that entertainment was a direction I was going
Julie Livingston is Director,
Business Development and Accounts,
at Child’s Play Communications.
2006 The Dixie Chicks were shunned by the public
25
mariah_carey.indd 1
3/21/2011 9:10:50 AM
Congratulations
to the
2011 Matrix Award winners.
She considers her greatest professional
Gwen Ifill
{
A Determined Journalist
Pursuing What She Loves
}
by Alison Crisp Stockley
Out of a love of newspapers grew a desire to
become a journalist. Since her elementary school
days, Gwen Ifill imagined herself getting to ask
the questions and write down the answers. Her
dream turned out to be “more of a calling than a
career” when she became a Senior Correspondent
for “The PBS NewsHour” and Moderator and
Managing Editor of “Washington Week.” Today,
Gwen reports widely on topics ranging from
foreign affairs to U.S. policies and leads a robust
discussion with award-winning journalists
providing analysis of the top stories of the day.
Each week, millions of viewers appreciate her
straightforward and enlightened
dialogue, a format that is refreshing in
comparison to the sensationalistic
offerings of some other networks.
A native of New York City, Gwen was the fifth child
of an African Methodist Episcopal minister and his wife.
After graduating from Simmons College, she landed an
internship-turned-job at the Boston Herald American.
She later reported for the Baltimore Evening Sun and
The Washington Post. While working as a White House
Correspondent for The New York Times, Gwen became a
regular guest on TV shows like “Meet the Press.” In fact,
it was NBC’s Tim Russert who dared her to flee from her
high profile position in print to join the small screen.
“He was the best kind of mentor,” Gwen says. “He gave me
Paula A. Kerger
anchoring two shows and moderating the vice
Paula A. Kerger is President and Chief
presidential debate between then Senator Joe Biden
and then Alaskan Governor Sarah Palin — with a
broken ankle propped up beneath the table to boot.
During that same presidential campaign season,
Broadcasting Service, the nation’s largest
non-commercial media organization with
nearly 360 member stations throughout
the country.
road shows across America with live audiences.
In addition
The regular broadcasts and whistle-stop series
to leading
earned the show a 2008 Peabody Award.
PBS, Paula
Reflecting on what it means to be honored as a
is President
Matrix Award winner, Gwen admits: “Like most women,
of the PBS
I just get up in the morning determined to do the
Foundation,
best I can each day for my family, my profession and
an independent
organization
my world. It comes as a mild shock whenever I am
recognized for my efforts. But I am reminded that
there are a lot of young women who need to see me
standing up there in such good company.” She advises
those entering the field of communications to “pursue
what you love. Ignore the people who answer your
questions with saying why you can’t do something.
Embrace the challenges that seem insurmountable.
And laugh. A lot.”
The Radio and Television News Directors Association,
Harvard’s Joan Shorenstein Center, Ebony and Boston’s
Ford Hall Forum have already honored Gwen’s work
as a journalist. She has received more than a dozen
honorary doctorates and currently serves on the boards
of the News Literary Project and the Committee to
Protect Journalists. She is also a fellow with the
American Academy of Sciences.
The future continues to open up for this highly
respected, veteran news analyst. Becoming a
bestselling author of “The Breakthrough: Politics and
Race in the Age of Obama,” showed Gwen that there
are always going to be new and more challenging
ways to practice her craft. She hopes to keep doing
what she does, only better and with greater curiosity,
for as long as she can. As for her viewers, we’ll be
tuning in for her next installment. n
that raises private-sector funding for PBS.
Since her arrival in 2006, Paula’s
commitments to the arts, news and public
affairs, high-quality content for children’s
education, diversity and the use of new
technology to bring public service media
into the lives of all Americans has resulted
in a broad range of initiatives and national
acclaim. Among the accomplishments
during her tenure are Ken Burns’ and
Dayton Duncan’s 2009 12-part documentary
“The National Parks: America’s Best Ideas,”
the debut of acclaimed children’s programs,
new primetime science and arts series,
and comprehensive online sites for
parents and caregivers.
For the past four years, The Hollywood
Reporter has included Paula in the
“Women in Entertainment Power 100.”
In 2005, she was named to the Women’s
Forum, an organization of 300 leading
women in New York’s arts and business
scenes, and in 2008 she received
the Women of Achievement Award from
Women in Development, New York.
Paula is also currently a Director of the
International Academy of Television Arts
and Sciences and serves on the board of
support to succeed.” Gwen was the Chief Congressional
before joining PBS in 1999.
Executive Officer of PBS, the Public
“Washington Week” launched a 10-city series of
the opportunity and made sure I had the resources and
and Political Correspondent for NBC News for five years,
PRESENTER
presidential election in 2008 while writing a book,
achievement a combination of covering her sixth
Alison Crisp Stockley is a freelance copy editor and marketing
writer and Co-Chair of the New York Women In Communications
Matrix Journal Committee.
the Smithsonian Institution’s National
Museum of Natural History and on the
Dean’s Advisory Council of the University
of Baltimore’s Merrick School of Business.
28
29
Robin
Koval
{
Proof “Nice” Goes
a Long Way
}
by
Suzanne I.
Cohen
Robin Koval has stood out as a driving force
in the advertising world for over 25 years.
A marketing strategist and new products
That perspective likely served Robin well as she
Linda Kaplan Thaler
Group Account Director of Interpublic’s Gotham, Inc.
Linda Kaplan Thaler has created some
But sharing a muffin one fateful day with Linda
changed the course of her career.
When Linda decided to start her own agency,
a mutual client suggested that she and Robin meet.
of the most successful and memorable
advertising in America. Much of her work
has become part of pop culture, including
the Toys “R” Us “I Don’t Wanna Grow Up”
Linda arrived at the meeting to find Robin was already
jingle, Kodak
seated and had sliced an oversized bran muffin in two,
Moments,
saying she thought they might share it. That small
Clairol Herbal
gesture of kindness offered something big in Linda’s
Essences’
eyes — Robin’s considerate nature and her proactive
“Yes, Yes, Yes”
leadership qualities.
campaign and
the Aflac duck
Small acts of niceness like that are, in fact, themes
quack heard
of bestselling books co-authored by Robin and Linda
‘round the
expert, her experience spans almost every
and have created a culture where “little things and
category from beverages and beauty to
niceness do make a difference” and are the driving
world. Of her 13 Clio Awards, two are for
pharmaceuticals and distilled spirits. Her
philosophies behind their agency. The two even
Best Original Lyrics and Music.
successes include the iconic AFLAC duck
maintain that all phone calls and emails must be
quack heard ‘round the world, the “Yes, Yes,
Yes” Herbal Essences campaign and Wendy’s
“You know when it’s real.”
returned. “It’s not an either/or proposition. You can
be nice and successful,” Robin stresses.
In recognition of her success, Robin has already been
As President of the Kaplan Thaler Group,
honored with the Advertising Women of New York’s
ranked by leading industry publications as one
“Working Mother of the Year Trailblazer” Award and
of the nation’s fastest-growing ad agencies,
the Women’s Leadership Exchange Compass Award,
Robin is responsible for general management
among others, and she has been named among Self-
including client services, new business and
Made’s top 50 “Women Entrepreneurs Who Inspire Us.”
strategic development. From its startup with
The Matrix Award, however, fills her with gratitude.
co-founder Linda Kaplan Thaler in 1997 as a
“It’s an incredible honor not only to receive the award,“
six-person, boutique advertising operation
Robin says, “but also because of NYWICI’s steadfast
to the full-service company it is today with
commitment to inspiring and empowering young women
fully integrated capabilities and over 200
in this ever-evolving world of communications.”
employees, the Kaplan Thaler Group’s work
Robin does a fair amount of inspiring herself both
has received many awards including Clios,
when she’s solving clients’ problems and teaching in
Effies and Webby Awards, and today it has
NYU’s Steinhardt School of Culture, Education and
generated over $1.3 billion in billings.
Human Development. She often reminds her students
Despite all her success, however, Robin
that “progress occurs in very small increments.” She
believes in leading a full, balanced life, and
even suggests it’s a good life metaphor: “If you work at
she advises women to do what’s in their heart.
looming goals in small increments, your accomplishments
She is an accomplished figure skater who
may surprise you.” n
loves the sport because she can always
advantage,” Robin points out.
companies in the U.S. Prior to starting the
Kaplan Thaler Group, Linda was Executive
Vice President, Executive Creative Director
at Wells Rich Greene BDDP, and Senior
Vice President, Group Creative Director
at J. Walter Thompson.
Linda has also co-authored three national
bestsellers — “Bang! Getting Your Message
Heard In a Noisy World,” “The Power of
Nice: How to Conquer the Business World
With Kindness” and her latest title “The
Power of Small: Why Little Things Make All
the Difference.” She has also appeared as
the host of Oxygen’s “Making it Big” and
as a judge on “The Apprentice.”
She has been recognized with the
Matrix Award, the Advertising Woman
of the Year Award from Advertising
Women of New York and the New York
Women in Film and Television’s Muse
serves on the Advisory Council for the
toward a goal can put you on the path
to delivering a true competitive
Founded in 1997, the Kaplan Thaler Group
is ranked as one of the top advertising
Award, among many others. She currently
set a new goal. “Taking baby steps
30
PRESENTER
eventually serving as Executive Vice President,
fast-tracked her way through account-side work,
Colin Powell Center at CCNY and is the
Suzanne I. Cohen’s expertise is in writing, especially
cultural, lifestyle and employee communications,
most recently at Forest Laboratories.
2010-2011 President.
31
Idina
Menzel
{
Wickedly Enchanting in
Every Role She Plays
}
by
Robin
Jay
Talk about a powerhouse of talent! At age 33, Idina won
the 2004 Tony Award for Best Leading Actress in a Musical
for her portrayal of Elphaba in the hit Broadway musical
“Wicked.” Following her Broadway run, she went on to
perform the role to packed audiences in the West End
production in London, where she won the Theatregoers
Choice Award for Best Actress in a Musical. One could
say Idina‘s talent defies gravity — and not just because
that’s the name of the spine-tingling song she stunned
audiences with each night in “Wicked.” This sizzling
starlet is constantly soaring to new heights on stage,
but also on the airways and on the silver screen.
Queens-born Idina had a passion for music and
performing early on. She began her career while in her
teens working as a wedding and bar mitzvah singer.
She continued that job while earning a BFA in Drama from
New York University’s Tisch School of the Arts. In 1995,
she auditioned for what became her first professional
theater job and what turned out to be her Broadway
debut. Her performance as Maureen in “Rent,” which
went on to win a Tony Award and the Pulitzer Prize,
also earned Idina a Tony Award nomination as
Best Featured Actress in a Musical.
Photo by
Taghi Naderzad
Other live stage performances include the
Off-Broadway “See What I Wanna See” in 2005,
for which Idina received Drama Desk and Drama
League Award nominations. The dynamic performer
has also appeared live on stage in “Aida,” “Hair,”
“The Wild Party” and “The Vagina Monologues.”
Dana Tyler
show’s rival glee club and, it turns out, the biological
Dana Tyler co-anchors CBS 2 News at 6PM
mother to Lea Michele’s character Rachel Berry.
weekdays with Don Dahler. An integral
Other TV appearances include “Private Practice” and
part of CBS 2, Dana is proud to celebrate
several PBS telecasts including the 2010 production
her 21st year on the station’s news team.
of “A Broadway Celebration: In Performance at the
White House” and “Chess: The Musical” in which Idina
received two New York Emmys in 2010 for
anchoring the
at London’s Royal Albert Hall.
breaking news
story “Flight
On the silver screen, Idina has appeared in Disney’s
hit film “Enchanted,” starring Susan Sarandon, Patrick
1549 Lands in
Dempsey, James Marsden and Amy Adams. She was
the Hudson
also seen in “Kissing Jessica Klein,” “The Tollbooth”
River” and for
her reporting in
and “Just a Kiss.” She portrayed Maureen in the film
the health
version of “Rent,” just months after she co-starred in
“Ask the Dust” opposite Salma Hayek and Colin Farrell.
An accomplished singer-songwriter, Idina recently
completed a sold-out national tour to promote a new
digital release of her Warner Bros. Records album
“I Stand.” Tour dates across the nation included
stops at Boston’s Symphony Hall with the Boston Pops
and outside Washington, D.C. at Wolftrap with the
National Symphony Orchestra conducted by legendary
composer Marvin Hamlisch. Her upcoming concert
with the Nashville Symphony on June 7 will be one
fans will be sure to find “wicked good!”
But Idina finds time to give back too. In 2009,
she served as Honorary Chair of New York’s Annual
Charity Coronation Ball along with Patti Lupone,
Sir Elton John, Joan Rivers, Dame Robin Strasser and
John Cameron Mitchell. She also often performs in
benefit concerts including one in 2009 for the Pace
Academy Diversity Program in coordination with the
Ron Clark Academy. The concert result: funding of
two scholarships for Ron Clark Academy students to
attend Pace Academy.
Every note this talented performer hits, whether
on stage, on TV or on the silver screen, rings true for
Idina and her audiences. n
special “Race
for the Cure.” In 2006, Dana received a
New York Association of Black Journalists
Award for her report on “The Color Purple.”
She also received Emmy Awards in 2003
for anchoring the breaking news story “New
York City Blackout” and the outstanding
single newscast “CBS 2 News at 11: City
Hall Shooting.” Dana received another
Emmy Award in 1996 for anchoring coverage
of the NYC subway firebombing.
In addition to anchoring, Dana contributes
as Host and Reporter for “Eye on New
York,” a half-hour weekly community
affairs program on CBS 2, and she files
feature stories on tri-state area museums
and Broadway theatre productions.
She also hosts annual specials including
“CBS 2 at the Tonys” and the “Tunnel to
the Towers Run.”
Dana is a member of the Board of Trustees
of Learning Leaders, a 15,000-member
volunteer organization dedicated to
NYC’s 1.1 million public school students,
and she participates in CBS 2-sponsored
events such as AIDS Walk New York,
of career credentials is staggering. She recently joined
the cast of the FOX juggernaut television show “Glee”
An award winner many times over, Dana
shared the stage with legendary singer Josh Groban
Comfortable in all performing genres, Idina’s list
in which she plays Shelby Corcoran, the coach of the
34
PRESENTER
the Susan G. Komen “Race for the Cure”
Robin Jay is the Editor-in-Chief of South Florida Opulence Magazine,
a quarterly publication for connoisseurs of luxury living.
and the Juvenile Diabetes Research
Foundation’s “Walk to Cure Diabetes.”
35
PRESENTER
Abbe
Raven
{
“No” Never Slowed
Her Down
}
by
Michele
Hush
The first thing to know about Abbe Raven,
President and CEO of A&E Television Networks,
is she’s not the type to let “no” slow her down.
Consider the way she got her start in cable TV.
As this former theatrical stage manager and
schoolteacher told The New York Times last
September, she called and called and called one
particular cable network. Finally she met with an
executive who told her, “You don’t have enough
experience.” Abbe responded, “I will do anything,”
and she meant it. She started out making script
copies and answering the phone while
gradually learning the business.
This is why people starting their careers
should take Abbe at her word when she advises:
“Be willing to start at the bottom and be willing to
work your way up. If you learn the business from the
bottom up, it is a huge advantage. Be loyal to those
you work for. Be patient. My motto is slow and steady
Mark Burnett
University of Buffalo,” Abbe explains. When graduation
Mark Burnett has produced over 1,000
ceremonies for mother and daughter were scheduled
hours of television programming airing in
for the same day, Abbe insisted on going to her mom’s
over 70 countries. He has revolutionized
“because I knew how long she waited to get there.”
television with continuing hits as “Survivor,”
Looking back on things, she says her mother’s story
“The Apprentice,” “Are You Smarter Than
taught her three powerful lessons: “One, it is never too
a 5th Grader?”
late to pursue your dreams. Two, new beginnings are
and the hit
possible at any age. Three, education is a key to a
series “Shark
richer and fuller life.”
Tank.” New
was a great influence on her life. “My mother was a
bright young woman who had ambitions to be a writer
or a lawyer,” Abbe says. Those ambitions were set
aside when the Depression and World War II forced her
to drop out of college. Abbe’s mother raised her two
daughters before reviving her own ambitions. “She
went back to college at night when I went off to the
in 2011 include
far are being a part of the original team that launched
“Expedition
the History Channel and the reinvention of A&E in
Impossible” and
2003. “Both played a big part in my later becoming
CEO of AETN,” Abbe admits. On the personal front,
she’s proudest of “having a phenomenal family life —
a great husband and a wonderful son.”
Abbe has won numerous industry awards and
honors. Most recently, New York Women in Film &
Television recognized her with a MUSE Award and
The Hollywood Reporter named her one of the Top 5
Most Powerful Women in Entertainment. In 2009 she
was inducted into the Broadcasting and Cable Hall of
Fame. But she says the Matrix Award stands out.
“The fact that it comes from New York Women in
Communications means so much because I’m a New
York City kid. I grew up in Queens, attended New York
City public schools and even got my masters here at
Hunter College,” Abbe emphasizes. “This is the city
I love and where I spent my whole career, and to
receive this award from my fellow New Yorkers and
peers is truly special.” n
“The Voice.”
Mark also produces the daytime syndicated
hit “Martha,” and he has a strong focus
in award shows producing the annual
“People’s Choice Awards” and the “MTV
Movie Awards.”
Since 2001, his shows have garnered a
total of 67 Emmy nominations, including
two wins for best reality series and one
win for outstanding lifestyle program,
along with four People’s Choice Awards
for favorite reality series. Mark has been
named one of the most influential people
in the world by Time and named TV Guide’s
most valuable player. He has won
BRANDWEEK’S Marketer of the Year
Award, The Brandon Tartikoff Legacy
Award and the prestigious ROSE D’OR
FRAPA Format Award. In 2007, he was
inducted into the Broadcasting and Cable
wins the race.”
The second thing to know about Abbe is her mother
network series
Abbe’s proudest professional achievements so
Michele Hush is Chief Storyteller for the markets division
of Thomson Reuters. She also edits New York Women in
Communications’ Aloud blog and writes her own blog,
Divinipotent Daily.
Hall of Fame, and in July 2009 he was
honored with a star on the Hollywood
Walk of Fame. In 2010, Mark received the
Norman Lear Achievement Award from
the Producers Guild of America. He has
also served on the board of the British
Academy of Film and Television Arts and
is a member of the National Academy of
Television Arts and Sciences.
Photo by
36
Dominick Guillemot
37
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And cellence
of ex
Sheryl Sandberg
{
A Successful — and
Likeable — Leader
}
by
Alissa
Pinck
Speaking recently at a TED conference as part of
a talk on why we have too few women leaders in
the world, Sheryl Sandberg concluded by saying:
“I want my daughter to have the chance not to just
succeed but to be liked for her accomplishments as
well.” Sheryl was referring to studies that show
success and likability are positively correlated
for men and negatively correlated for women.
Although as COO of Facebook, she is arguably
one of the most powerful women in business
today, Sheryl is acutely aware that women are
still struggling to make it to the top of their
professions, be it in business, government or
the non-profit sector.
One challenge Sheryl understands all too
well is the choice between professional success
and personal fulfillment. With two
young children, Sheryl says her greatest
achievement is simply “getting through
the day.” It helps that she and her husband coordinate to
ensure that one of them, or hopefully both, is home for
dinner as much as possible and that their children are
driven to school each morning by one of their parents.
“We do lots and lots of planning. Our best tool is our
Google family calendar,” she admits.
For Sheryl, it also helps that she “works on things I
really believe in with people I really believe in.” In fact,
Sheryl has allowed that sentiment to guide her career
choices, most notably when she made the decision in
2001 to leave a career in government as Chief of Staff
for the U.S. Department of the Treasury under President
PRESENTER
Arianna Huffington
Sheryl also tries to plan what she is going to
Arianna Huffington is the President and
accomplish for the next year or two and advises people
Editor-in-Chief of The Huffington Post
who ask for career advice to similarly plan out that far
Media Group, a nationally syndicated
ahead. But she cautions that too much planning can
columnist and author of 13 books. Her
limit one’s options.
latest, “Third World America,” published
in September
Her other pieces of career advice: 1) sit at the table,
2) make your partner a real partner, and 3) don’t leave
2010, chronicles
before you leave. Explained in more depth, Sheryl
the struggles
emphasizes that woman need to believe in their abilities
of America’s
and demand a place at the boardroom table; make
besieged
equal progress in the workforce as they do at home by
middle class.
relying on their partners for housework and childcare;
She is also Co-
and keep their feet on the gas pedal until the very day
Host of “Left,
Right & Center,”
they must leave to have a child. Sheryl admits that while
she has followed some of her own advice, she has also
public radio’s popular political roundtable
made some mistakes: “Certainly at times I have not
program, as well as “Both Sides Now,” a
raised my hand or felt confident.”
weekly syndicated radio show with Mary
Asked about mentors, she pays tribute to a handful
Matalin moderated by Mark Green. She is a
of people who have influenced her professionally or
frequent guest on television shows such as
personally. “Early in my career, Larry Summers, who
“Charlie Rose,” “Real Time with Bill Maher,”
was my thesis advisor, then boss and mentor all the
“This Week with Christiane Amanpour”
way through. Also Eric Schmidt, Mark Zuckerberg,
and “The Rachel Maddow Show.”
Arianna Huffington and Pat Mitchell deserve a mention.”
In May 2005, she launched The
A true advocate for women in communications, she
Huffington Post, a news and blog site
accepts her Matrix Award in the spirit of all those that
that has quickly become one of the most
came before and will come after her. “It’s not only
widely-read, linked to and frequently-cited
about winning an award,” she says. “It’s about the
media brands on the Internet. She was
things we can all do to highlight the role women play
named to the “Time 100,” Time’s list of the
in our industry.”
world’s 100 most influential people, and to
This technology leader also manages to find time
to devote to important causes outside the industry.
She is passionate about women and poverty in the
the Financial Times’ list of 50 people who
shaped the decade.
Originally from Greece, she moved to
developing world, serving on the boards of organizations
England when she was 16 and graduated
such as Women for Women International, V-Day and
from Cambridge University with an M.A. in
the Center for Global Development. With a role model
Economics. At 21, she became President
and mom like Sheryl, there’s little doubt her daughter
of the famed debating society, the
will not only succeed but be liked as well. n
Cambridge Union.
Bill Clinton for one in business. Recognizing that
technology was transforming how we live our lives,
Sheryl quit her job and headed west, landing at Google
several months later.
40
Alissa Pinck is General Manager/Senior Vice President of the New
York office of JS2 Communications, a bi-coastal agency. She also
serves as Director of the Integrated Marketing and Communications
Committee of New York Women in Communications and a Matrix
Public Relations Committee Co-Chair.
41
THANK
YOU
We would like to thank our
corporate partners who have
contributed venues for our
programming throughout the year
To find out more information about hosting our events,
please call 212-297-2133 or go to our website www.nywici.org.
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advertising revenue. She was the founding Publisher
Evelyn H. Lauder, Senior Corporate Vice
of Teen Vogue, acclaimed by Adweek as the “Start-up
of the Year” in 2004. The former Publisher of Details,
a men’s magazine, and Gourmet, she was Vice President
and Publisher of Lucky, creating the highly successful
{
A Goal-Setter Who Finds
Getting Better Liberating
}
by
Joyce
Kauf
PRESENTER
that became powerful brands and set new records for
for Gina who in the past has launched new magazines
President of The Estée Lauder Companies
Inc., has held many positions at the company
while contributing her invaluable insights
about fashion trends, consumers’ changing
“Lucky at Your Service,” the world’s first digital
needs and new
shopping concierge.
approaches to
“My powerful inspirations are not connected to
the development
business,” explains Gina. An avid traveler, her trips
of innovative
are “accelerated” opportunities to look at things
skin care,
new, at age 48 Gina Sanders took up
differently and apply them to her life and work.
makeup and
horseback riding and set a personal goal
Her conversation is punctuated with the words of
fragrance
— to make a jump in two years. Not only did
Winston Churchill and Gandhi. During the height of the
products. She
Proving it’s never too late to learn something
she achieve that goal, she galloped with
gauchos in Patagonia. Riding serves as a
metaphor for her management philosophy too.
“You need a vision when steering a horse,”
Gina says. “It’s like a team getting over the hurdles
— you trust them to know what to do, but you have
to be looking at the next steps.”
Another critical factor in managing successfully
is speed, according to Gina. “It’s the biggest
change we have to adapt to in the world today
Waldo Emerson. A keen appreciation for words is not
surprising for this English major at Tufts University
who wanted to be a college professor. However, a
competitive runner, she pitched a promotion for
sneakers to an advertising agency. Thinking that she
could always go back to school, she began a career
that she still pursues with unbridled passion.
Learning remains very important to Gina. She points
with pride to encouraging her staff’s professional
and deliberating too long can result in missed
development and to having created Teen Vogue Fashion
opportunities.” Emphatic that “velocity trumps
University, which gives hundreds of girls and boys
perfection,” she advises to “move on and be
“a life-changing opportunity” to get an inside look and
prepared to make course corrections.” Advice
access to top creative talent including designers and
like this fits both fashion and communications,
photographers. To Gina, “nothing gives me more pleasure
businesses that change daily, and it has
served Gina well in her role as president and
or sense of personal satisfaction than being a mentor.”
Named Condé Nast’s Publisher of the Year in
CEO of the Fairchild Fashion Group (FFG).
2005 and the recipient of its gold and platinum awards,
She oversees all brands and business units of
Gina reports she is thrilled to receive the Matrix Award.
FFG, including Women’s Wear Daily (WWD),
After being notified, she immediately went to www.
WWD.com, Footwear News, Menswear,
nywici.org to look up the previous winners. “There were
Fairchild Summits, Fairchild Trade Shows and Fairchild Books.
“Management is my very favorite part of the job,” admits
Gina, who believes a transparent and collaborative management
style contributes to improving bottom-line results. She also
also helped
recession, she sought guidance in the works of Ralph
so many women I’ve admired, and now my name is
there in perpetuity,” she notes with a touch of awe.
“I look at my job as being a permanent student,”
create and name the Clinique brand.
Evelyn is also Chairman of The Breast
Cancer Research Foundation (BCRF),
founded in 1993, which has raised more
than $300 million. She is passionately
committed to preventing breast cancer
and finding a cure in our lifetime. She
initiated the fundraising drive that
established the Evelyn H. Lauder Breast
Center at the Memorial Sloan-Kettering
Cancer Center in New York City. As
the first breast and diagnostic center,
it became a model for similar facilities
around the world.
In October 1992, Evelyn and Alexandra
Penney, then Editor of Self, developed the
pink ribbon that has become the worldwide
symbol for breast health. To date, The
Estée Lauder Companies has distributed
more than 110 million pink ribbons and
informational brochures worldwide. In 2000,
the Global Landmarks Illumination Initiative
was launched, whereby historic landmarks
are illuminated in pink lights during the
concludes Gina. “Getting better is liberating.” It’s a
month of October to focus global attention
cites an “inversion of influence,” where the best ideas can come
philosophy that has helped Gina succeed and good
on the issue. In 2010, 38 global historic
from anywhere in the organization, as a key to her success.
advice for anyone to follow. n
landmarks were lit within a 24-hour
timeframe, earning the first ever Guinness
Joyce Kauf is a writer, editor and
creative online content strategist.
46
World Record for “Most Landmarks
Illuminated for a Cause in 24 Hours.”
47
We extend our congratulations
to the Matrix honoree
GINA SANDERS,
PRESIDENT AND CEO OF THE FAIRCHILD FASHION GROUP
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The Fairchild Fashion Group
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Lifetim e Achie v em en t Awa r d
Betty White
{
An American Treasure
for All Time
}
by
Linda
Levi
What broadcasting legend is hotter today at age 89 than
ever before? None other than Betty White of course!
Born in 1922, Betty began her career just three
months after graduation from Beverly Hills High School.
WWII interrupted her career, but never one to sit on the
sidelines Betty joined the American Women’s Voluntary
Services. In the 1940s, she began writing, performing
and producing for radio. In 1948, she began appearing
on TV daily on Al Jarvis’ “Hollywood on Television.”
By 1952, she became the show’s host.
That same year, she co-founded a production company
that went on to create many TV shows including “Life with
Elizabeth.” Her performance on that show won Betty
her first Emmy Award and established her as one of
the few women in television with full creative control in
front of and behind the camera. She went on
to host and produce her own daily talk show,
“The Betty White Show,” appear on “Date with
the Angels” for a year and made her film debut in “Advise and
Consent” in 1962.
Betty is also well known for her many game show appearances
beginning in the 1950s. They provided more than a good time for
this “first lady of game shows” — she met her beloved husband
Allen Ludden, host of “Password,” when appearing on his show,
marrying him in 1963. She even hosted her own game show,
“Just Men,” becoming the first woman to win a daytime Emmy
Award in the outstanding game show host category.
In 1973, Betty made her first appearance as the “Happy
Homemaker” on “The Mary Tyler Moore Show.” Betty won two
back-to-back Emmy Awards for her portrayal of the man-hungry,
sardonic Sue Ann Nivens. A recurring part on “Mama’s Family”
was up next until Betty scored her second signature role —
was nominated in the outstanding actress in a comedy
PRESENTER
series category every year the show was on the air.
After the show ended, Betty made many TV show guest
Valerie Harper
appearances. She received Emmy nominations for
Versatile actress Valerie Harper is perhaps
appearances on “Suddenly Susan,” “Yes, Dear” and
“The Practice,” and she went on to win another Emmy
Award for an appearance on “The John Larroquette Show.”
52
Rhoda Morgenstern on “The Mary Tyler
Moore Show” and its spin-off series “Rhoda.”
For anyone who’s counting, we’re up to six Emmys — so far.
The role earned
Always eager to test uncharted waters, Betty joined
Valerie three
“The Bold and the Beautiful” in 2006, marking her first
consecutive
daytime soap opera experience. She made periodic
(1971-1973)
appearances on that show until late 2009 when her
Emmy Awards
character died. She became even more a part of pop
for Best
culture with her frequent late night appearances on
Supporting
“The Late Late Show with Craig Ferguson,” “The Tonight
Actress and one
Show with Jay Leno,” “Chelsea Lately,” her starring role
Outstanding
in “The Proposal” with Sandra Bullock and after receiving
Lead Actress Emmy in 1975, in addition to
the Screen Actors Guild’s (SAG) Lifetime Achievement
a Golden Globe Award for Leading Actress
Award in 2010. However, it was Betty’s 2010 Super Bowl
in 1974.
Snickers commercial that propelled her to the status of the
“It Girl of Hollywood.” It inspired a grassroots Facebook
campaign to get Betty to host “Saturday Night Live.”
At age 88, she indeed became the oldest “SNL” host in
May 2010, scoring the show’s highest ratings since 2008
and earning Betty her seventh Emmy Award.
Although it’s still early in 2011, Betty’s momentum
continues. She recently received the SAG Award for top
comedy star for “Hot in Cleveland,” she is getting Emmy
recognition for her starring role in “The Last Valentine,”
a Hallmark Hall of Fame movie that just aired on CBS,
and her next book, “If You Ask Me,” will be released on
Mother’s Day.
There’s no doubt Betty is an American treasure.
Among her many honors include being inducted into the
TV Hall of Fame in 1995, receiving the Pop Culture Award
in 2008 at the Sixth Annual TV Land Awards, being named
AP’s Entertainer of the Year in 2010 and now winning a
lifetime achievement award from New York Women in
Communications. But no tribute to Betty would be
complete without mentioning that last year the USDA
Valerie began her career as a dancer/
chorus girl in the late 1950s and early 1960s
working at Radio City Music Hall and on
Broadway in such shows as “Li’l Abner,”
“Wildcat,” “Take Me Along” and “Subways
Are For Sleeping.” She gradually moved
into acting, including regional theatre, and
performing with the Second City comedy
troupe in Chicago.
Valerie returned to her Broadway roots
in 2001 starring in “The Tale of the Allergist’s
Wife,” and she appeared on Broadway
again in 2010 starring as Tallulah Bankhead
in “Looped,” a performance that earned
Valerie a Tony nomination. She also toured
in “Golda’s Balcony” from 2005-2006.
Along the way, Valerie has starred in
more than 20 TV movies and made guest
appearances on nearly 20 network and
cable TV series including “Desperate
Housewives,” “Sex and the City” and
“Melrose Place.” Her theatrical film releases
Forest Service made her an honorary forest ranger,
include “Chapter Two,” “The Last Married
fulfilling a childhood dream not open to young women
Couple in America,” “Blame It on Rio” and
in her day. Betty spent her life devoted to animal welfare,
“Freebie and the Bean.”
and today she is a symbol that it’s never too late to pursue
and live out your dreams. n
Valerie is also the author of “Today I Am
a Ma’am and Other Musings on Life, Beauty
and Getting Older,” a lighthearted,
that of Rose Nylund on “The Golden Girls.” Betty won another
Emmy Award for that performance in the show’s first year and
best known for portraying the wise-cracking
Linda Levi is Senior Communications Officer for
NewYork-Presbyterian Hospital and Co-Chair of the
New York Women in Communications Matrix Journal
Committee and Member Marketing Subcommittee.
irreverent look at aging.
53
Congratulations to all
2011 Matrix Award winners!
JENNIFER SNOWDON
HD Makeup Artist — Film & More
212-361-9273
jennifer@jennifersnowdon.com
CONGRATULATIONS to the
2011 NYWICI Foundation Scholarship
Winners on your personal success!
http://www.linkedin.com/pub/jennifer-snowdon/b/4a2/601
http://www.imdb.com/name/nm1475372
http://vimeo.com/user3751497/videos
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.com
New York Women
in Communications
Foundation
Scholarships
Since its founding in 2000, the New York Women in Communications
Foundation has awarded nearly $1 million to more than 160 women —
The Hearst Scholarship is awarded to a college sophomore,
junior or senior with a demonstrated commitment to a career
in magazine media (editorial or ad sales) or digital media.
The student who wins is considered to be someone who will follow in
the footsteps of editors, publishers and executives who helped build
Hearst into the magazine content giant it is today.
Interpublic Group Scholarship and internship —
IPG — the
holding company for many of the best-known advertising
and PR brands including McCann Erickson, Draftfcb, Deutsch,
Gotham, Weber Shandwick and GolinHarris — has offered two
scholarships through the Foundation since 2005. Each is awarded to an
ethnically diverse student who is currently a college junior and has
demonstrated interest in a career in advertising or public relations.
high school seniors, undergraduates and graduate students pursuing
careers in communications. In addition to our general scholarships,
the following sponsored scholarships are currently awarded
through the Foundation.
Daniel Ladner Scholarships — Dan Ladner attended the
Foundation’s first fundraising concert at Steinway Hall two
years ago. He liked what he heard about the scholarship
program and created a pair of scholarships, now offered for the
second year. They are awarded to college juniors or seniors or graduate
The new Esperanza Scholarship Funded by Bloomingdale’s
students planning careers in financial or political communications.
and Macy’s — awarded to a student of Hispanic heritage
pursuing the dream of a career in communications — was
inspired by Argentine pianist Rosa Antonelli who donated her
performances at the Foundation’s two Steinway Hall fundraising
concerts. Macy’s and Bloomingdale’s became founding sponsors through
The new Meredith Scholarship is awarded to a student who
has demonstrated a commitment to a career in publishing
(print, digital and/or marketing) and who has completed the
sophomore year in college. It includes a summer internship in
the efforts of 2010 Matrix honoree Anne Keating, Senior Vice President,
the Communications Department working on corporate and editorial
PR, Special Events & Corporate Philanthropy at Bloomingdale’s.
CSR programs for college credit.
The Carlozzi Family Scholarship was created in 2008 by the
The New York Women in Communications Alumna Award
family through its private foundation. Catherine Carlozzi,
of Excellence is awarded to a previous scholarship winner
who has served on the boards of New York Women in
who is dedicated to strengthening NYWICI and has shown
Communications and the Foundation, has chaired the
Scholarship Committee for the past three years. The scholarship is
awarded to an undergraduate who is an accomplished writer.
outstanding growth as a student since she first became a
recipient. The scholarship was created in 2008 by past winners
with funds raised through the annual Ladies Who Laugh comedy night,
which has become more popular every year.
Condé Nast established the Ruth Whitney Scholarship from
Glamour in 2004 to honor the legendary Editor-in-Chief
Scholastic is awarded to a student interested in communications
who died in 1999, was a 1995 Matrix Award recipient.
and media relations. It was created six years ago in memory of
The scholarship is awarded to an undergraduate who has had
some experience in writing, reporting or design and has demonstrated
56
The Judy Corman Memorial Scholarship and internship from
who steered Glamour for more than 30 years. Whitney,
Scholastic’s Senior Vice President of Corporate Communications
who died in 2004. As the company’s head of media relations,
interest in magazine journalism or publishing. It includes an opportunity
Corman helped make Harry Potter a household name in America.
to spend a week with the editorial team.
She received a Matrix Award in 2001.
57
2011
Scholarship
Winners
58
Jacqueline Bryk
Columbia University
Alexandria Clarke
Ithaca College
Katherine Corrado
Fordham University
Camille D’Elia
New York University
Shira Engel
Wesleyan University
Amanda Ferrarotto
Manhattan College
Luisa Garcia
The College of New Rochelle
Stephanie Guzmán
City College of NY
Mariama Keita
New York University
Zoe King
Columbia High School
Camille McMorrow
School of Visual Arts
Ivellisse Morales
Boston University
Queen Muse
LaSalle University
Cherrelle Nicholson
St. John’s University
Eunic Ortiz
New York University
Natasha Spedalle
New School for Social Research
Anna Sussman
New York University
Miriam Ward
Rye High School
59
Hall of Fame
2010
Susan Chira
Sheryl Crow
Tina Fey
Ina Garten
Doris Kearns Goodwin
Anne Keating
Gayle King
Marissa Mayer
2009
Campbell Brown
Leslee Dart
Monica Langley
Dany Levy
S. Epatha Merkerson
Sherrie Rollins Westin
Linda Sawyer
Linda Wells
2008
Joannie C. Danielides
Diane von
Furstenberg*
Susan Gianinno
Linda Greenhouse
Ruth Reichl
Robin Roberts
Anna Deavere Smith
Anne Sweeney
2007
Cindy Adams
Lisa Caputo
Joan Didion
Pamela Fiori
Thelma Golden
Susan Lyne
Arianna Huffington
Meredith Vieira
2006
Jill Abramson
Candace Bushnell
Beth Comstock
Geena Davis
Ellen Degeneres*
Joan Hamburg
Cynthia Leive
Renetta McCann
Katherine Oliver
60
2003
Christy A. Ferer*
Gretchen C.
Morgenson
Sheila Nevins
Maurie Perl
Carolyn K. Reidy
Jane Rosenthal
Daisy Expósito-Ulla
Kate White
2002
Carole Black
Peggy Conlon
Eve Ensler
Madeline de Vries
Kati Marton
Helen Thomas
Meg Whitman
Anna Wintour
2001
Andrea Alstrup
Judy Corman
Jane Friedman
Joanne Lipman
Judy McGrath
Valerie Salembier
Lois Smith
Pamela Thomas
Graham
2000
Candice Carpenter
Ranny Cooper
Patricia Cornwell
Patricia D. Fili
Krushel
Katharine Graham
Judith Jamison
Ann Jackson
Linda Kaplan Thaler
1999
Katie Couric
Esther Dyson
Joyce Hergenhan
Dorothy Kalins
Debbie A. Krenek
Linda Srere
Meryl Streep
Nan Talese
2005
Christiane Amanpour
Nina DeSesa
Linda Fairstein
Edie Falco
Amy Gross
Wenda Harris Millard
Charlotte Otto
Marjorie Scardino
1998
Pilar Crespi
Anthea Disney
Phyllis McGrady
Bette Midler
Sally Minard
Janet Robinson
Rochelle Udell
2004
Alix M. Freedman
Ann Fudge
Susan Peterson
Kennedy
Nell Merlino
Martha Nelson
Bernadette Peters
Debra Shriver
Paula Zahn
1997
Red Burns
Nora Ephron
Anne Sutherland
Fuchs
Betty Hudson
Laura Landro
Esther R. Newberg
Rosie O’Donnell
Mary Lou Quinlan
1996
Charlotte Beers
Whoopi Goldberg
Geraldine Laybourne
Liz Smith
Martha Stewart
Amy Tan
Patrice Tanaka
1995
Shelly Lazarus
Carolyn Lee
Patricia Matson
Toni Morrison
Cokie Roberts
Elizabeth Tilberis
1994
Gail Blanke
Maureen Dowd
Sarah Frank
Mary Ellen Mark
Ann S. Moore
Naomi Wolf
Ruth A. Wooden
1993
Jean L. Farinelli
Paula Forman
Jacqueline McCord
Leo
Penny Marshall
Terry McMillan
Lesley Stahl
Alessandra Stanley
1992
Sylvia Chase
Fredrica S. Friedman
Lou Rena Hammond
Callie Khourie
Elizabeth Valk Long
Aileen Mehle
Helayne Spivak
1991
Penny Hawkey
Karen Elliott House
Annie Leibovitz
Joan Lunden
Grace Mirabella
Lynn Nesbit
Terrie Williams
1990
Tina Brown
Marian Burros
Phyllis E. Grann
Michelle H. Jordan
Louise McNamee
Lynn Sherr
1989
Kim Armstrong
Gail Collins
Nancy Evans
Frances Friedman
Ellen Levine
Betty Rollin
1988
Myrna Blyth
Carolyn Carter
Marilyn Laurie
Anna Quindlen
Carolyn Wall
Genevieve Young
1987
Margaret Booth
Jane Pauley
Elaine S. Reiss
Beverly Stephen
Susan L. Taylor
Wendy Weil
1986
Dorothea M. Brooks
Meredith Fernstrom
Charlayne Hunter Gault
Kate Rand Lloyd
Marcella Rosen
Alice Walker
1985
Barbara Taylor
Bradford
Laurel Cutler
Helen Gurley Brown
Eleanor Lambert
Flora Lewis
Mary Alice Williams
1984
Susan Brownmiller
Tamara K. Homer
Judy Lynn Prince
Enid Nemy
Patricia Ryan
Diane Sawyer
1983
Maya Angelou
Kay Koplovitz
Patricia Martin
Mary McGrory
Jane Bryant Quinn
1982
Karen W. Arenson
Cathleen P. Black
Caroline R. Jones
Joyce Carol Oates
Jeannette E. Paladino
Kay J. Wight
1981
Letitia Baldrige
Judith Daniels
Beth Fallon
Pegeen Fitzgerald
Jane Brown Maas
Letty Cottin Pogrebin
1980
Franchellie Cadwell
Suzanne Garment
Frances FitzGerald
Barbara Hunter
Pamela Hill
Ruth Whitney
Thank the “Women Who
Change the World” in your life
Show your appreciation
1979
Betty Furness
Marcia Ann Gillespie
Joan Lipton
Elaine R. Pitts
Harriet Rabb
Barbara Tuchman
Barbara Yuncker
with a posting on the New York
Women in Communications
Foundation Gratitude Wall.
1978
Rena R. Bartos
Jane E. Brody
Patricia Carbine
Dr. Dorothy Gregg
Barbara Seaman
Barbara Walters
1977
Ann Berk
Beatrice Buckler
Gloria Emerson
Muriel Fox
Ada Louise Huxtable
Nadeen Peterson
Tax-deductible donations start at just $5
and support our student scholarship program.
1976
Gay Pauley
Sylvia Porter
Lynn Povich
Marlene Sanders
Jean Schoonover
June Thursh
1975
Madeline Amgott
Aileen Corbett
Elizabeth Janeway
Charlotte Klein
Judy Klemesrud
Geraldine Rhoads
Shirley Polykoff
1974
Shana Alexander
Charlotte Curtis
Susanne Loeb
Joan Murray
Rita Sands
1973
Jo Foxworth
Sondra Gorney
Lucy Jarvis
Eileen Shanahan
Gail Sheehy
1972
Mary Andrews Ayres
Marylin Bender
Pat Coffin
Melba Toliver
1971
Gloria Steinem
Theo Wilson
*Indicates Special Awards
Visit www.nywici.org today.
MEMBERS HIRE MEMBERS
Are you looking for the perfect job or intern
candidate? Our members include writers,
designers, corporate communicators, public relations experts, sales leaders, coaches,
photographers, digital media gurus — and
more! We represent every level of expertise,
and we’re serious about our careers.
By considering a member, you’re supporting professional colleagues and dipping into
a great human resources pool. And it's easy
and free to members.
Just submit your job or internship posting to
www.nywici.org/membership/jobs/submit
SAVE THE DATE
We look forward to seeing you next
year at the Matrix Awards Luncheon
on Monday, April 23, 2012.
Hosted by
Meaningful
Connections
Meredith, the leading media and marketing company dedicated to
inspiring 75 million women, salutes the 2011 Matrix honorees.
Your achievements in the communications industry have been tremendous.
Meredith is proud to host the 2011 New York Women
in Communications Matrix Awards.
M AY 2 0 1 1
®
HomeJournal
VacaEnter
tion Our
Give Spa
away
!
LADIES’
for women of style & substance
ABRIL/MAYO 2011
WALK OFF MORE WEIGHT!
®
InSTruCTIonS for everYdaY LIfe
®
LHJ.com
MAY 2011
MAY 2011
BHG.coM
Flat
abs
Fast
7 hair
secrets
signs of spring!
®
you’ll wish
you’d heard
years ago
Mind, Body + Spirit
The No-Diet Diet
Low-Cal Meals That
Truly Satisfy
Get Your
KicKs!
best
sneakers
oF 2011
Blast Belly Fat
(Without Crunches)
de-clutter, earn cash
lAureN
grAhAm
kate
walsh
Your Child Could Be On Our Cover! See p. 170
midwestliving.com
®
HeAlTHY KIdS
HAppY FAMIlIeS
March/April 2011
®
pretty
log0
ROOMS
®
Raise A Kid
Who Cares
Shiny, Sexy Hair—
in Seconds
Want to up your
kitchen game?
Win a 7-piece knife
set from Wüsthof.
See page 83.

Visita
siempremujer.com
Pick
A Name
You’ll Love
Forever
Fun Games That
Teach Kindness
shadow
Break The
Binky Habit
(painlessly)
JUST RIGHT FOR SPRING
6 Tricks To Getting It Right
Mommy
Confidence
Stay Cool Despite Spit-up,
eASY ReCIpeS
Sneak More
Veggies Into
Every Day
plus,
20 new trad
designers
20 aMazing
fresh looks
san francisco
showhouse
30 years of
elegant style
trend: lovely
lace where you
least expect it
discover luscious
color froM l.a. to
little rock
Spri ng
joyS
Peonies &Tulips
Country getaways Retro road trips
New chicken recipes
●
Screaming, And Other Delights
A SUpeR-QUICK
SlIMdOWN FOR
BUSY MOMS
thdays
Bir
On A Budget
5 Amazing parties
pAReNTS.COM
MAY 2011
Under $100
*
Baby’s
Secret
Signals
speed-cleAn
yOur hOme!
So You Can Have
More Time For You
*
Learn What Those
Sweet Coos Mean
*
SER
ABRIL 2011
EJEMPLAR
GRATIS
PARA TI
✱
Save
For Your
Family’s
Future
(And Still Have
A Blast Today)
Hang
In There,
Mama!
See Why It’s
Best To Make
It To 40 Weeks
Congrats, Tess Wolfe-Stelzer!
Your amazing Literary Lamp
is the best project of the year!
See page 57.
Padr
a
adres
dre
dr
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e
Finanzas
ideas
galore!
Snack YouR YaRd
Guía de viajes
destinos que
cambiarán tu vida
April/mAy 2011
May 2011
Rock the Roof
Turn Records
into Shingles
Learn to Landscape
with Edibles
5
The Smarter, Healthier Way to Recharge
life rx from this tv doc:
“i’ve always had that
courage thing down”
april 2011
more.com
The Bright,
the Beautiful,
the Bold:
Your Best Projects
of the Year
"nACí PArA
sEr EsPosA
y MAdrE"
¡Quiérete
como eres!
(digan lo
Que digan)
Boost Your Energy
Parenthood’s
Juan Luis Guerra,
Julieta Venegas
y La Arrolladora
Banda El Limón
RM 100
Jacqueline
bracamontes
Fashion
MEdiCinA
trAdiCionAL
vs. hoLístiCA
New Science to
Keep You Slim
gOrgeOus
AT-hOme
hAir COlOr
BONe heAlTh
iN YOur 30s,
40s, 50s
The 4 CuTe
OuTfiTs
YOu Need This
spriNg
2011
❯❯
Out-of-Control
Cravings?
You CAn Do It!
WALK OFF 10 LBS ThiS MOnTh
HELP YOUR TEEN LAND A SUMMER JOB
música
Pitbull, Camila,
Primavera
en el desierto
Motivation Tricks That’ll
Bust Any Slump
Are YOu A
sugAr
AddiCT?
diNNer
shOrTCuTs
Low-CaL SLow CooKER SUPPERS
Get-Gorgeous
Ideas for
Your Patio
Lighten-Up
Decorating
Fresh & Fast
Homemade Mexican
Floral Gifts for Mom
EspEcial dE
QUÉ HACER
SI PIERDES
❯❯ LA CASA
❯❯ EL EMPLEO
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MÉDICO
remedios
6
naturales
insuperables
A LA MESA
CON DAISY
recetas con sabor
a primavera
¡ QUIERO VERDE!
¡TE
GUÍA PRÁCTICA PARA
QUE TUS HIJOS
CUIDEN EL PLANETA
Cómo ser
una madre
con inteligencia
financiera
Padr
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dre
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SER
Visita
.com
SRP0411COVER_final.indd 1
3/14/11 1:04 PM
TM
Congratulations
May you all continue to inspire and be inspired.

award winners - New York Women in Communications, Inc.

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