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www.bastilledayfestival.ca
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BECOME A SPONSOR!
SPONSORSHIP PACKAGE / DOSSIER COMMANDITES
Table of contents / Table des matières
Project of Bastille Day Festival 2016
Présentation du 14 juillet 2016
Become a sponsor!
Avantages pour les commanditaires
Event Location
Lieu
About us
A propos du Bastille Day festival society
www.bastilledayfestival.ca
PROJECT – PRÉSENTATION DE L’ÉVÉNÉNEMENT
The Alliance Française, the French General Consulate, French elected
representatives and other partners have decided to join their forces once more to celebrate
Bastille Day. This year, following the UN COP21 conference, the event will be placed under
the auspices of environment.
EN
L’Alliance Française, le Consulat général de France, les élus de la communauté
française, et d’autres partenaires ont décidé d’unir leurs talents une nouvelle fois pour
commémorer le jour de la prise de la Bastille. Cette année après la conférence des
Nations Unies sur l’environnement (COP21), le 14 juillet sera placé sous le thème de
l’environnement.
FR
It will allow all British Columbians the opportunity to experience French culture and
traditions, bring a French “art de vivre” into the core of Vancouver, and celebrate the
French National Day as if you were in Paris. Access will be free of charge.
French being the second official language in Canada, Bastille Day Festival is proud to be
a still young project that embraces strong values such as freedom of speech, respect for
beliefs and religions, respect of the environment. French businesses and volunteers from all
nationalities will work together to make this day unforgettable!
Last year’s kick-off event was already a tremendous success with thousands of people
gathering at Granville Island. Our video trailer speaks for itself:
https://vimeo.com/133791632
We shall make this year event even better than last year and guess what?
Cette année il y aura plus de nourriture et surtout, oui ! de l’alcool !
This year we want to grow, we will change our location and that’s why we need your support.
Date Thursday, July 14th 2016 from 10am to 1am
Venue Yaletown Roundhouse Community Center and surroundings
www.bastilledayfestival.ca
DRAFT PROGRAMME – PROGRAMME PRÉVISIONNEL
On a sunny day of mid-July, Vancouverites and tourists will enjoy the melody of a French
accordionist, while tasting French wines, cheese and pastries. We will have live bands and
gipsy jazz. Kids will wear a typical beret and have fun with blue, white and red face painting.
VANCOUVER, JULY 14th 2016
10:00 am
Free French lessons
11:00 am
Interlude musical
12:00 am
Giant picnic
12:00 am
Vintage car exhibition
01:00 pm
Conference on COP21
02:00 pm
Concert
02:00 pm
Departure of the vintage car parade (45min)
03:00 pm
Waiters’ race
04:00 pm
Petanque tournament
05:00 pm
Consul’s reception, wine and champagne (first come first served)
06:00 pm
French dog contest
07:00 pm
Raffles - Prize draw
08:00 pm
Traditional “bal des pompiers” (admission: $10)
www.bastilledayfestival.ca
BECOME A SPONSOR!
QUELLE VISIBILITÉ POUR LES COMMANDITAIRES ?
Bastille Day is a global event attracting thousands of participants every year in Toronto,
Montréal, New-York, Sydney, London and others cities around the world. Don’t miss the
chance to be part of this “oh so French” event that will become a “must” in its kind!
Boost your brand...
...by partnering with a young, dynamic and unifying project that embraces strong values such
as family, solidarity, sharing, conviviality, simplicity and authenticity!
Boost your visibility in your community / Direct access to your target market:
w Develop closer and better relationships with existing and potential customers
Développez des relations étroites avec vos clients actuels et potentiels
w Networking opportunities
Possibilité de réseautage
w Benefit from wide media exposure / print & electronic media /
magazines and newspapers in Vancouver
Bénéficiez de notre communication
w Your company logo on all our media
(posters, flyers, invitations, programs, website, brochure, social networks)
Le logo de votre société figurera sur nos supports
(posters, flyers, invitation, programmes, sites internets et réseaux sociaux)
w Your name displayed on site the day depending on your sponsor category
Le nom de votre société sera visible sur le site pendant l’événément.
w Stand out from your competitors and showcase your products and services
Démarquez-vous de vos concurrents et exposez / vendez vos produits et services sur place.
They trusted us in 2015
Consulat général de France
à Vancouver
www.bastilledayfestival.ca
OUR DEMOGRAPHY – NOTRE DÉMOGRAPHIE
There are 6,000 French registered citizens in British Columbia but the actual number
is between 20,000 and 25,000 as registration is not compulsory. This number increases from
about 10% every year since 2007. There are about 60,000 residents with French as their
mother tongue and 300,000 francophones in British Columbia. But we aim to reach out the
entire population. France is tourist number one destination of British Columbians outside
North America and 30% of the visa issued are for Chinese, as there is now a direct Air France
flight between Vancouver and Paris.
EN
6 000 ressortissants français sont inscrits au consulat de France, mais le nombre réel est
compris entre 20 000 et 25 000 car l’inscription n’est pas obligatoire Ce chiffre augmente
de 10% par an depuis 10 ans. 60 000 résidents ont le Français comme langue première et
300 000 parlent le français. Mais notre ambition est de toucher toute la population. La France
est la destination n°1 hors Amérique du Nord des résidents de Colombie-Britannique et
30% des visas délivrés sont pour les Chinois, surtout depuis le lancement de la ligne directe
d’Air France Vancouver-Paris.
FR
Age range
%
Professional categories
%
70 - +
9,6
SME’s manager
13
60 - 69
9,6
Higher Executives
17
50 - 59
10,2
Intermediate executives
15
40 - 49
15,7
Employees
16
30 - 39
19,8
Trades
6
20 - 29
12,4
Without profession
21
0 - 19
22,7
Retired
10
www.bastilledayfestival.ca
OUR COMMUNICATION MEANS
NOS MOYENS DE COMMUNICATION
Websites
Number of monthly visits
Consulat de France (www.consulfrance-vancouver.org)
15 000
Alliance française (www.alliancefrancaise.ca)
70 000
Bastille Day Festival (www.bastilledayfestival.ca)
tbc
Vancouver en Francais (www.vancouverenfrancais.ca/)
1 000
Social media
Followers
Consulat Facebook page (https://www.facebook.
com/Consulate-General-of-France-in-Vancouver223118754413882/?ref=bookmarks)
1250
Alliance Française Facebook page (https://www.facebook.com/
3370
afvancouver/?fref=ts)
Bastille Day Festival Facebook page (https://www.facebook.
com/bastillevan/?fref=ts)
500
Vancouver en Francais Facebook page (https://www.facebook.
1 230
com/vancouverenfrancais/?fref=ts)
Other communication tools
Audience - Diffusions
Yaletown Community center’s programm
tbc
Georgia Straight
804 000
Transit shelter advertising - Abris bus
10 to faces for 4 to 6 weeks
CBC Early edition – Ici Radio Canada
unknown
Gratuits chinois (World journal, Asia Pacific Post...)
180 000
Flyers
5 000
www.bastilledayfestival.ca
LEVEL OF SPONSORSHIP – GRILLE DES COMMANDITES
We are happy to make the following offers to our partners in accordance with their
partnership levels. We are also open to discussion for specific requirements.
Liberté, égalité, fraternité : choisissez vos avantages ou n’hésitez pas à nous contacter
pour des demandes plus adaptées à vos besoins.
$ 7,500 and above
Platinum Level
This category will be tailor-made to your needs: you would like a particular exposure for your
products or brand? A VIP reception for your customers? Whatever, you name it, and we’ll
make it happen. Our event can become your event!
$ 5,000
Gold Level
w You will be acknowledged during the speech of the Consul General and/or the
President of the Bastille Day society
w Your logo will appear in a large size on the Bastille Day website
w You will get 8 free tickets for the evening party for your family members, friends,
staff and/or customers
w The Consul General will include your brand’s logo in his personal invitation
w Your logo will appear in the media transit shelter ads
w Your logo will be displayed on a screen and/or TV during the event
w Display all your communication and visual material during the event
BONUS You can have your own tent at the event for free
$ 2,500
Silver Level
w You will be acknowledged during the speech of the Consul General and/or the President of
the Bastille Day society
w Your logo will appear in a medium size on the Bastille Day website
w You will get 4 free tickets for the evening party for your family members,
friends, staff and/or customers
w The Consul General will mention your brand’s name in his personal invitation
w Your logo will appear in the the media transit shelter ads
w Your logo will be displayed on a screen and/or TV during the event
w Display all your communication and visual material during the event
$ 1,000
Bronze Level
w Your logo will appear in a small size on the Bastille Day website
w You will get 2 free tickets for the evening party for your family members, friends,
staff and/or customers
w Your logo will be displayed on a screen and/or TV during the event
w Display all your communication and visual material during the event
www.bastilledayfestival.ca
X
Gold
$5,000+
X
X
X
Silver
$2,500+
X
X
X
Bronze
$1,000+
X
X
X
large logo
X
small logo
X
named
listed
Logo on the
organizers’ websites
X
Acknowledgement in
the Consul’s speech
Media transit
shelter ads
X
Number of invitations
for the concert
Screen projection
Platinum
$7,500+
PARTNERSHIP
LEVELS
Mention on
invitation cards
Kakemonos
SPONSORS PACKAGES
16
selfspeech (1’)
extra
large
8
X
large
4
X
medium
2
small
When goods will be generously offered in lieu of sponsorship, their cash value will be used to establish the partnership levels.
www.bastilledayfestival.ca
VENUE – LIEU DE L’ÉVÉNEMENT
Cette année, le Bastille Day déménage au
Roundhouse community center de Yaletown : www.roundhouse.ca.
If needed, we will use the David Lam Park.
Like many other community centers, the Roundhouse offers many facilities.
www.bastilledayfestival.ca
ABOUT US – A PROPOS DU BASTILLE DAY FESTIVAL SOCIETY
Bastille Day society is a not-for-profit society incorporated in February 2015
under the number: S-0063812. Apart from the board, around 70 enthusiastic
and committed volunteers are involved in different committees
(communication & marketing, finance, organization...)
and will be present during the event.
Our team – The Board
Damien Hubert
President
Pierre Touzel
Secretary
Franck Point
Treasurer
Sarah Marty
Director
www.bastilledayfestival.ca
Michel Poudenx
Director