argiro - Andonia PR

 Copyright © 2013 AndoniaPR for ARGIRO
Food of the Gods. Chef of the People. ARGIRO Copyright © 2013 AndoniaPR for ARGIRO 2 First Lady of Greek Cuisine Argiro Barbarigou HER CONTAGIOUS PASSION FOR HOMEMADE FOOD PUTS EVERYONE INTO THE KITCHEN The successful chef proves that it is possible to develop your craft and export it as a strong brand. The award she received in 2009 for h er contribution to Greek gastronomy and tourism by Le Monde Insititute of Hotel and Tourism Studies is only further proof. She was also invited to cook for the James Beard Foundation. Chef and owner of the acclaimed Papadakis restaurant in Paros and Kolonaki, she has worked as a TV chef on most channels and collaborated with newspapers and magazines, while also running a very successful website www.argiro.gr. Her recipe books continue to fly off the shelves while some of them have received various awards at the French Gourmand Awards. Copyright © 2013 AndoniaPR for ARGIRO 3 Copyright © 2013 AndoniaPR for ARGIRO 4 Greece’s Beloved Celebrity Chef Talks Authenticity in Greek Cuisine and Life. Cooking is my passion. I believe that Greek Cuisine deserves her own high position in the world’s gastronomy. Greece is so much more than souvlaki and tavernas. Our cuisine is as pure and refined as our spirit, not unlike our philosophy or theatre. I am determined to share my love and knowledge of it throughout the land. The people here in Greece have cheered for me and they took m e to places I never thought possible…to the top. They tell me it’s because I was genuine, simple and, like the ‘Girl next door.’ I have only ever received love from my audience. Now I am ready to pay it forward to the world. My success on TV is mostly because I bring so much energy to my cooking shows and appearances. I’ve m anage to persuade even the most uninterested or unskilled person… that he or she can cook. Yes, you can m ake it in the kitchen! Sometimes I feel more like a cheerleader than a cook. My motto, when I first started out, was that there are NO SECRETS in cooking. At least there weren’t with me. The knowledge and techniques I give always come back to me in an encounter with a fan who’ll stop me to share a cooking victory. This includes men, and now I am meeting many, many m ore Aenean eget urna young people who are touched and motivated by my work. Copyright © 2013 AndoniaPR for ARGIRO 5 I have never been afraid of competition. I am very direct and genuine in what I do – so people get and appreciate that. They see me as one of them… because I am. And they express love whenever they meet me. It’s quite powerful. The culinary world has really picked up the last five years with many new chefs on the scene. I have never been afraid of competition. I love it. I believe it benefits me and my unique brand positioning. I am very direct and genuine in what I do – so people get and appreciate that. They see me as one of them… because I am. And they express love whenever they meet me. It’s quite powerful. I have been pretty blessed in my career. Television, restaurants, and becoming a best-­‐selling author. Now I would like to travel the world and properly introduce Greek food as an ambassador to the Greek Cuisine … Greek Products… Greek Whole Food. My customers have long approached me to enter the U.S. – the only thing that remains is to find the right vehicle – be it a restaurant, TV show, a product line, or all of the above. I can say that whatever I decide to do, I will take the Greek people with me. “The value of what I do is more than feeding people.” Copyright © 2013 AndoniaPR for ARGIRO 6 “I am ready to carry ‘the olympic torch’ of Greek cuisine on behalf of the Greek people and my beloved country... For the the spirit of Greece that it captures and sends.” “Sometimes I feel more like a cheerleader than a cook.” —Argiro Barbarigou I am so very proud of the Greek cuisine and our whole ingredients. I always cook with pure greek produce to accompany my philosophy of a Mediterranean diet. That m eans healthy local products – easy and fast to make – with a flavor that allures everyone who tries them, but also, everyone who watches them on my show. Sometimes after a show, the supermarket in my neighborhood will say “everyone came in to buy ‘X’ and now we’ve run out!” My audience trusts me, my recipes and cooking style completely – that’s why my books are bestsellers on the Greek market. Everyone knows these are difficult times. I try to use m y craft to encourage family time, inspire progress and to give back because I realize with my work, I have the power to help others. I work with numerous charities to raise large amounts of money to assist their mission. I am very honored to have been named an Ambassador for SOS Villages in Greece. Their work is too important to take for granted now. But the value of what I do is more than feeding people. This crisis leaves Greece with very little except a chance to redefine itself. I think I can help by sharing all that it good, one recipe at a time. I am ready to carry ‘the olympic torch’ of Greek Cuisine…on behalf of the Greek people and my beloved country. For the good Greek food, our unique ingredients and most important, the spirit of Greece that it captures and sends. 2
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Copyright © 2013 AndoniaPR for ARGIRO 7 “My motto when I started out was ‘there are no secrets in cooking’…At least there weren’t with me.” —Argiro Barbarigou Copyright © 2013 AndoniaPR for ARGIRO 8 Television personality, businesswoman, island girl, celebrity chef and award-­‐winning author, ARGIRO is a brand filled with life. Award-­‐winning presenter, cookbook author With 28 cookbooks under her belt – 9 bestsellers -­‐ all of which have flown off the shelves, Argiro remains Greece’s No. 1 cookbook author in sales, with many of her books receiving awards including two from the French Gourmand Awards. Her new book “My Greece” will be published in America and is due to hit bookstores this fall. Restauranteur, chef, entrepreneur One of Athens most popular restaurants set in the foothills of Mount Lycabettus in Kolonaki, nd
Papadakis is Argiro’s 2 successful venture on the heels of her native Paros restaurant where the global glitterati would often arrive by boat. From Jean Paul Gauthier, Carla Bruni and a throng of celebrity diners to Athenian media, locals and tourists, diners flock to Argiro for her coveted tables, her signature cuisine and her personal touch. Media darling, TV personality The celeb chef who has never hired a agent went on to become a media sensation in a country where celebrity n ews is usually dominated b y singers and actors. Argiro helped pioneer the ‘TV Chef’ and ultimately created a brand that’s in demand by TV, print and digital media, appealing to wide swaths of audiences including women 25 – 50, teenagers and even men. Greece’s culinary ambassador From Food & Wine Festivals to the Jame Beard House to Disneyland, Argiro is invited to share the message of Greece’s unique cuisine with her signature cooking around the world. In October 2013 she will be cooking for Bill Clinton in New York City at the Inaugural event for The Hellenic Initiative and the launch of One Greece campaign to raise money for Greece’s economic recovery. Mentor, role model, humanitarian Argiro recently received the honor of Ambassador of SOS Children’s Villages in Greece for h er tireless fundraising efforts on behalf of the charity and her incredible work with children. Copyright © 2013 AndoniaPR for ARGIRO 9 Greek Celebrity chef, television personality, entrepreneur, humanitarian and award-­‐winning author Argiro Barbarigou began her gastronomical journey on her native Paros before studying French cuisine in London and Paris. Today her wildly successful Papadakis restaurant in Kolonaki is a favorite among Jean Paul Gauthier, Carla Bruni, Pierce Brosnan, Cat Cora, Michele Roux, Stelios Parliaros and a throng of Greek celebrities, locals and tourists alike – all who swear by Argiro’s signature Greek cuisine and her equally authentic Greek spirit. Her latest cookbook “The Real Taste of Greece” launches this fall in Greece and the United States. Copyright © 2013 AndoniaPR for ARGIRO 10 Copyright © 2013 AndoniaPR for ARGIRO 11 Copyright © 2013 AndoniaPR for ARGIRO 12 Copyright © 2013 AndoniaPR for ARGIRO 13 Copyright © 2013 AndoniaPR for ARGIRO 14 Copyright © 2013 AndoniaPR for ARGIRO 15 Copyright © 2013 AndoniaPR for ARGIRO 16 Copyright © 2013 AndoniaPR for ARGIRO 17 Copyright © 2013 AndoniaPR for ARGIRO 18 Greece’s top chef Argiro orchestrates the Hellenic Initiative Inaugural Banquet in New York City for 600 guests including President Bill Clinton and Greece’s Prime Minister Antonis Samaras Argiro Public Relations: Contact Diane Mantouvalos @Andonia PR ATHENS | NEW YORK Schedule Media Appearances: Tel: 617-­‐416-­‐4897 Email:diane@andoniapr.com http://www.argiro.gr