HIMSS16 Media Planner_NO PRICE.indd
Transcription
HIMSS16 Media Planner_NO PRICE.indd
The Exclusive Media Partner to HIMSS Annual Conference ME D IA P L AN N E R EXPAND YOUR REACH PRE-SHOW • AT SHOW • POST-SHOW HIMSS16 ANNUAL CONFERENCE & EXHIBITION February 29 - March 4, 2016 Las Vegas, NV WELCOME | GUIDE TO SOLUTIONS ELEVATE YOUR BRAND, YOUR MESSAGE AND YOUR ABILITY TO ENGAGE AT HIMSS16 THE FACTS You’re exhibiting alongside more than 1,300 companies at the 6th largest conference in the U.S. representing an audience of 40,000+ global stakeholders and innovators in the health IT field. Attendees are there for world-class speakers, cutting-edge technology, out-of-the-box solutions, networking and collaboration. You are there to show how your solutions solve problems, to meet with your customers and cultivate new ones. THE AUDIENCE PREVIOUS TIMES PROFESSIONAL TITLE C-Suite First-Time Attendees IT Professional One Time Senior Management 2 Times 3 Times Government Employee/ Public Servant 4 Times Clinicians 5 Times Other THE SOLUTIONS 72% are decision makers and influencers At HIMSS16, HIMSS Media can help you navigate access points and opportunities to reach the decision-makers with purchasing power. Look inside to craft a solution that aligns with your marketing objectives and budget. 2 WELCOME | GUIDE TO SOLUTIONS DIGITAL Mobile App..........................................................................................................................................................................................................................4 e-Newsletters................................................................................................................................................................................................................ 5-6 Online ads........................................................................................................................................................................................................................... 7 Social Engagement.......................................................................................................................................................................................................... 8 Video............................................................................................................................................................................................................................... 9-11 PRINT Destination HIMSS - Pre-Conference Guide......................................................................................................................................................... 12 Show Daily.................................................................................................................................................................................................................... 13-14 Show Directories....................................................................................................................................................................................................... 15-16 INTEGRATED Boost Packages...................................................................................................................................................................................................... 17-18 Destination HIMSS Package.............................................................................................................................................................................. 19-20 CUSTOM Writing Services............................................................................................................................................................................................................. 21 Design................................................................................................................................................................................................................................ 22 Marketing Communications Solutions..................................................................................................................................................................... 23 CONTACTS AND IMPORTANT DATES Contacts .......................................................................................................................................................................................................................... 24 Deadlines.......................................................................................................................................................................................................................... 25 Solutions Pre-Show At Show Post-Show Online ads x x x e-Newsletters x x x Video x x x Destination HIMSS - Pre-Conference Guide x Social Engagement x x x Destination HIMSS Package x x x Mobile App x x x Custom Solutions x x x Navigator x x Resource Guide x x 3 DIGITAL | MOBILE THE OFFICIAL HIMSS16 MOBILE APP Gain visibility, increase booth traffic and acquire leads as an official app sponsor. Attendees utilize the app to navigate the vast event that is HIMSS16 – conference events, educational sessions, shuttle information, and where to get lunch – all portable and easily accessible through the mobile app. Sponsors receive unparalleled access to attendees through these benefits: NEW THIS YEAR Targeted Lead Generation: Create custom offers targeted to specific attendees based on your defined criteria. These offers will incentivize attendees to visit your booth, increasing your exposure to the right attendees. You’ll receive a report of all the leads generated by the program. Receive real-time metrics on your campaign. BENEFITS ⊲ iBeacon: Located in your booth, the iBeacon generates location-based push notifications. Your pre-loaded message (140 characters) is triggered when attendees are within 200’ of your booth for at least 4 minutes. 2015 Stats ⊲ Pin Post Ads: Receive three hours of pinpoint ads at the top of the activity feed. Ads run in one hour increments that can be used together or separately. Time slots are first come, first served ⊲ Push Notification: One scheduled message that appears at the time of your choice during the conference. 23,000 installs 16,262 active users 605,357 sessions 13,047 connections made 9,505 status updates ⊲ Analytics: Full access to user analytics post show. BRANDING EXTRAS APP FEATURES ⊲ Comprehensive listing of sessions, keynotes and presentations Logo on all marketing material promoting app, including: ⊲ Sync with HIMSSconference.org and build your own agenda ⊲ Pre-show email campaigns ⊲ Exhibitor listings and booth locations ⊲ Online advertising ⊲ Full floor-mapping and way-finding ⊲ Onsite signage 5,829 photos shared 4 ⊲ Print advertising DIGITAL | E-NEWSLETTERS Reach 40,000 Average 22% open rate Leaderboard 728x90 Medium Rectangle 1 300x250 DESTINATION HIMSS E-NEWSLETTER Encourage Top of Mind Awareness Get in front of the right audience at the right time. Reach health IT influencers, HIMSS members and other healthcare professionals who are seeking the latest conference news. With an audience size of more than 40,000 engaged readers, Destination HIMSS is the industry’s original and most trusted preconference news source. Each pre-conference issue is packed with the latest conference news, quick links to resources, tips for exploring Las Vegas and information on new products making their debut at the show. The sixteen issues include three nightly editions during the conference that summarize the highlights of each day, plus one conference wrap-up edition. Medium Rectangle 2 300x250 Medium Rectangle 3 300x250 DEPLOYMENT DATES: WEEKLY NIGHTLY WRAP-UP Wed. 1/13/16 Wed. 1/20/16 Wed. 1/27/16 Wed. 2/3/16 Fri. 2/5/16 Wed. 2/10/16 Mon. Feb 29 (opening reception) Wed. March 9 Fri. 2/12/16 Wed. 2/17/16 Fri. 2/19/16 Wed. 2/24/16 Fri. 2/26/16 Tues. March 1 Wed. March 2 Thurs. March 3 Materials deadline is one-week prior to deployment date. 5 DIGITAL | E-NEWSLETTERS HIMSS COUNTDOWN E-NEWSLETTER 180,000 Distribution Average 38.5% open rate Reach attendees before the show Align your message with this topic-based newsletter deployed to attendees prior to the show. The HIMSS Countdown e-newsletters are comprised of three editions delivering key information in a time-sensitive manner. Top Banner DISTRIBUTION DATES AND TOPICS: February 8: Keynotes and Views Speakers Sent to previous attendees and prospects engaging with HIMSS Annual Conference emails We're counting down to HIMSS15 ... The wait to hear the world-class speakers coming to HIMSS15 is almost over! In just three weeks, discover insights and lessons learned on today's most critical health IT topics from a roster of extraordinary speakers — only at HIMSS15. February 15: Exhibition Keynote Speakers Monday, April 13 | 8:00 am — 9:30 am Logo Alexander W. Gourlay Executive Vice President, Walgreens Boots Alliance President, Walgreens Sent to HIMSS Member list, previous attendees and prospects engaging with HIMSS Annual Conference emails Corporate Supporter: Tuesday, April 14 | 8:30 am — 9:30 am Bruce D. Broussard President and Chief Executive Officer, Humana Wednesday, April 15 | 4:30 pm — 5:30 pm February 22: Logistics George W. Bush 43rd President of the United States Corporate Supporter: Thursday, April 16 | 8:30 am — 10:00 am Sent to HIMSS16 Annual Conference registered attendees Karen DeSalvo, MD, MPH, MSc Acting Assistant Secretary for Health, Office of the National Coordinator for Health Information Technology (ONC) Thursday, April 16 | 1:15 pm — 2:30 pm Jeremy Gutsche Founder, TrendHunter.com Author, "Exploiting Chaos" Views from the Top Gain inspiration from nationally acclaimed speakers on innovation, patient engagement, changing payment models, privacy and security, interoperability, leadership and other compelling topics. Monday, April 13 | 10:00 am — 11:00 am Protecting Our Patients by Staying Ahead of Security Threats Kevin Hemsley Project Manager, Idaho National Laboratory, Supporting the DHS ICS-CERT Program James Trainor Deputy Assistant Director, Cyber Division, Federal Bureau of Investigation Monday, April 13 | 11:30 am — 12:30 pm Managing IT in the New Era of Healthcare Saum Sutaria, MD Director North American Healthcare Provider Practice, McKinsey & Company Steve Van Kuiken Director Healthcare IT Practice, McKinsey & Company Monday, April 13 | 1:00 pm — 2:00 pm Shaping the Frontier of Patient Engagement: A CNO/CNIO Perspective Mary Beth Mitchell, MSN, RN-BC, CPHIMS Chief Nursing Informatics Officer, Innovative Technology Solutions, Texas Health Resources Laura J. Wood, DNP, MS, RN Senior Vice President, Patient Care Services & Chief Nursing Officer, Boston Children's Hospital Tuesday, April 14 | 1:00 pm — 2:00 pm The Intersection of Quality and Innovation at CMS Patrick H. Conway, MD, MSc Chief Medical Information Officer and Director, Health Informatics, Office of Informatics and Analytics, Veterans Health Administration Tuesday, April 14 | 10:00 am — 11:00 am Shattering the Glass Ceiling: Lessons Learned for Aspiring Female Executives 6 Theresa Cullen, MD, MS Chief Medical Information Officer and Director, Health Informatics, Office of Informatics and Analytics, Veterans Health Administration Judy Murphy, RN, FACMI, FHIMSS, FAAN Chief Nursing Officer and Director, IBM Healthcare Global Business Services DIGITAL | ONLINE ADVERTISING HIMSSCONFERENCE.ORG AND HIMSS.ORG Build your brand awareness and drive preference at the show With huge reach and frequency available through the HIMSS16 websites, you can be confident your ideal customers will see your brand and key message, before and after HIMSS16. 1 MILLION + impressions available 2015 STATS himssconference.org himss.org 2.1 MILLION 522,000 page views during March & April 2015 page views during March & April 2015 361,000 page views a month average, all year long 7 DIGITAL | SOCIAL #HIMSS15 HIMSS16 SOCIAL ENGAGEMENT PROGRAM MENTIONS Grow brand awareness and extend the reach of your expert commentary through the largest social network for health IT Own the social space around HIMSS16 with one of four exclusive social sponsorships. Social engagement is exploding. Generate excitement about your brand before and during the conference utilizing our expert team. PRE-HIMSS16 SOCIAL SPONSORSHIP PROGRAM DETAILS: TWITTER FACEBOOK INSTAGRAM GOOGLE+ BLOGS 88,990 4,345 1,11 6 725 191 Distributed 2 weeks prior to conference. 1 Blog Post ⊲⊲ Sponsor supplied 500-word blog post by a subject matter expert sponsoring company 2-Week Content Marketing – promoting blog content* ⊲⊲ 4 Twitter Posts ⊲⊲ 2 Facebook Posts ⊲⊲ Include 2 hyperlinks to your content assets or website within the blog post ⊲⊲ 1 LinkedIn Showcase Page Post ⊲⊲ Blog posted within editorial feed on Destination HIMSS website ⊲⊲ 1 Feature in Destination HIMSS pre-show e-newsletter ⊲⊲ 1 LinkedIn Group Discussion *Sponsor to supply messaging (reviewed & approved by social media team) DURING HIMSS16 SOCIAL SPONSORSHIP PROGRAM DETAILS: Distributed during conference. 6-Day Social Media Marketing ⊲⊲ Select 6 days from this range: Feb 28, Feb 29, March 1, 2, 3, 4, 5 ⊲⊲ 6 prescheduled Tweets ⊲⊲ 1 prescheduled Facebook post ⊲⊲ 1 prescheduled LinkedIn Showcase post ⊲⊲ 1 live coverage post with photo album or 30-second video distributed through Twitter, Facebook and LinkedIn.* Reporting ⊲⊲ Social reach and engagement insights ⊲⊲ List of who engaged with the social posts ⊲⊲ Blog post unique page views *Sponsor tells HIMSS Media what and when they want the live coverage. Social media team will take pictures or video. ONLY 4 SPOTS! First come, first served. 8 DIGITAL | VIDEO DESTINATIONHIMSS.COM PRE-ROLL VIDEO SPONSORSHIP Use the power of video to engage key audiences 87% increase in pre-show video views last year Put your brand message in front of preminum video content curated by the editors of HealthcareITNews.com with the DestinationHIMSS.com video pre-roll sponsorship. Last year video views on DestinationHIMSS.com doubled. At HIMSS16, we expect even greater growth with more enhanced video offerings. Place your video pre-roll ad on the home page of Destination HIMSS, and run of site, through our new and expanded video player offerings. PROGRAM DETAILS 3 month program: January – March 2016, with first right of refusal to continue. Runs in front of editorial curated content only. Can’t conflict with any featured video sponsors. 2015 STATS 300,000+ Only one sponsorship available! page views during HIMSS15 pre-show, during and post show (HITN@HIMSS, now destinationhimss.com) Media Requirements: Video file Technical Requirements: Format: FLV Frame rate: 29.97fps or 30fps Dimensions: 640x360, 1280x720, or 1920x1080 Duration: 15-30 seconds max 9 DIGITAL | VIDEO HIMSS16 PRE-EVENT VIDEO MARKETING Increase exposure for your internal thought leaders and product solutions pre HIMSS16 via video promotion on DestinationHIMSS.com. Work with your existing materials or we’ll create a video for you! OPPORTUNITIES INCLUDE: 80% of senior executives watch more online video today than they did a year ago.* *Hubspot, August 10, 2015 ⊲ Professional Onsite Interviews ⊲ Remote Interviews via Skype ⊲ Screenshot Demos Recorded via Skype ⊲ Custom Whiteboard Video Animation ⊲ Custom Pre-Roll Video Creation ⊲ Sponsored Video Hosting & Syndication VIDEO FEATURED ON MAIN PLAYER OF DESTINATION HIMSS THROUGHOUT SITE. Call account executive for more details and pricing. Media Requirements: Video file Technical Requirements: Format: FLV Frame rate: 29.97fps or 30fps Dimensions: 640x360, 1280x720, or 1920x1080 Duration: 15-30 seconds max 10 DIGITAL | VIDEO HIMSS16 ONSITE VIDEO PRODUCTION & SYNDICATION SERVICES Maximize your event investment by capturing key moments with onsite executives, clients and prospects. Whether it’s at your booth, a hospitality suite, or after participation in an educational event, video is an optimal way of capturing the energy of the moment to grow brand and thought leadership. EXAMPLES OF VIDEO BEST PRACTICES ON SITE: Limited Availability! ⊲ Product demonstrations. ⊲ Q&As with key company thought leaders. ⊲ Verbal case study-like conversations with key clients of value. First come, first served Reservations due: January 15 SERVICES INCLUDE: ⊲ Meeting with HIMSS Media video experts. ⊲ Creation and professional editing of a 2-3 minute video. ⊲ Inclusion of questions, demos or other company information BRAND VISIBILITY AND MESSAGING OPTIONS: ⊲ Receive immediate onsite amplification of your message through the power of social media. A short clip of 3045 seconds will be posted to HIMSS Media Facebook, YouTube, and Twitter channels, with a “Watch more” message at the end to drive traffic to the full video on DestinationHIMSS.com. ⊲ Featured on DestinationHIMSS.com for a minimum of 90 days, upon approval. ⊲ Obtain a video file for your future use. 11 PRINT | PRE-CONFERENCE GUIDE Print & Digital Reach 85,000 DESTINATION HIMSS: THE OFFICIAL EVENT PREVIEW GUIDE Create buzz pre-show with ads in this popular guide, distributed in Healthcare IT News Destination HIMSS focuses on the events, news, personalities and products driving buzz and excitement leading up to the event. Poly-bagged with the January pre-show issue of Healthcare IT News and emailed digital edition, Destination HIMSS showcases the value of HIMSS16 to current and potential attendees, and highlights what’s new and different this year. POLYBAG IMPRINT: Put your message on 49,000 polybags that contain the Destination HIMSS pre-conference magazine and the January edition of Healthcare IT News. As an added bonus, you’ll receive a full page ad in Destination HIMSS. Deadline: December 7 Materials Due: December 10 12 PRINT | SHOW DAILY Print & Digital Reach 108,000 ULTIMATE EXPOSURE PACKAGE Be seen with ads in the Official HIMSS Show Daily and Healthcare IT News Build momentum and drive traffic with the Ultimate Exposure Package. Ads in Healthcare IT News before and/or after the show, plus ads in the popular onsite Show Daily, ensuring your brand awareness with your customers as they plan for and experience HIMSS16. NEW THIS YEAR! DISTRIBUTION Expanded Distribution SHOW DAILY 22,000 total copies over three days: ⊲ Hand distributed at shuttle stops and selected hotels ⊲ Hand distributed onsite at key high-traffic areas ⊲ Placed in onsite news bins strategically positioned throughout the show ⊲ 4,000 delivered on Day One to targeted hotel rooms HEALTHCARE IT NEWS ⊲ 54,000 qualified subscribers ⊲ Digital edition emailed to 37,000 subscribers Deadline: December 23 Materials Due: December 30 13 PRINT | SHOW DAILY HIMSS SHOW DAILY Q&A PACKAGE Show Your Brand’s Authority. Impress and persuade your ideal customers through newsmaker interviews. Our professional team will interview three clients or executives on topics that speak to your solutions and services, and feature them each day in the HIMSS16 Show Daily. With a distribution of more than 108,000, the HIMSS Show Daily Q&A Package is a perfect and easy solution that positions your brand with quality news coverage. THOUGHT LEADERSHIP Three Q&A interviews with your company leadership will allow you to drive preference for your solutions. Interviews will run Tuesday, Wednesday and Thursday in the HIMSS16 Daily News. Includes design, layout and ad placement. Your Q&A will also appear in the February show issue of Healthcare IT News. BRANDING AND MESSAGING Three full page (tab) supplied advertisements to run opposite Q&A page, unless preferred to run in different section. Deadline: December 16 Materials Due: December 23 14 PRINT | ONSITE EXHIBIT FLOOR GUIDE Reach 52,000 THE NAVIGATOR Drive attendees to your booth Include your message in The Navigator, the essential guide for attendees maneuvering the show floor. Attendees will find tools to help navigate the exhibit hall including a daily schedule of show floor events and happenings, exhibitor information and lists. DISTRIBUTION ⊲ 12,000 copies at entrances to the show floor, shuttle stops and in onsite bins ⊲ A digital edition is emailed to 40,000 subscribers via the Destination HIMSS eNewsletter before the show Steer attendess to your booth in a listing as part of a Boost package (see page 19), or with one of the display ads outlined below. Reservations: January 13 Materials: January 20 15 PRINT | ONSITE SHOW DIRECTORY THE OFFICIAL HIMSS16 RESOURCE GUIDE Reach 15,000 The year-long reference guide for HIMSS Annual Conference Reinforce your show investment with ads in the complete show reference guide, that attendees refer to throughout the entire year. The HIMSS16 Resource Guide is a summary of all education events and offerings at HIMSS16. DISTRIBUTION ⊲ 15,000 copies of the Resource Guide are distributed at registration Reservations: January 19 16 Materials: January 27 INTEGRATED | PRINT AND DIGITAL THE HIMSS16 BOOST PROGRAM NEW! Total exposure for your brand at the largest Health IT conference Gain crucial visibility for HIMSS16 Annual Conference. Boost your brand’s profile and booth traffic with a simple buy that puts your company in the onsite HIMSS16 Directories, plus gives you digital exposure. GET ENHANCED LISTINGS IN: Exhibitor List As of February 20, 2015 ECRI Institute E12 Stacey Turnbull HIMSS16 Navigator sturnbull@ecri.org (formerly The Buyers Guide) North America North America EM ER A L D Corporate Member Corporate Member Edelberg & Associates Nicole Cox nicole.cox@edelbergcodes.com www.edelbergcodes.com 7458 2015 2207 HIMSS16 Resource Guide Emanate Wireless Dan Cusick dcusick@emanatewireless.com www.emanatewireless.com 6656 ENHANCED EXHIBITOR LISTING1484 Edifecs Deepak Sadagopan deepak.sadagopan@edifecs.com www.edifecs.com North America E12 EMC Corporation 2084, 2848 john.reeves@emc.com www.emc.com/solutions/industry/healthcarelife-sciences/index.htm North America Corporate Member North America Elsevier Yazmin Zayas y.zayas@elsevier.com Corporate Member North America EMERALD Corporate Member Edelberg & Associates Nicole Cox nicole.cox@edelbergcodes.com www.edelbergcodes.com Corporate Member 7458 2015 6656 Corporate Member North America Emdeon Kristen Richardson krrichardson@emdeon.com www.emdeon.com North America Corporate Member 2817 North America 4204 North America Corporate Member emids Lisa Menck lisa.menck@emids.com www.emids.com North America 5267 Corporate Member Encore, A Quintiles Company aglass@ehr.cc www.encorehealthresources.com North America Corporate Member 4755 6354 BASIC EXHIBITOR LISTING ENOVACOM Nathalie Perchard nperchard@enovacom.com Enovate Medical Jamie Pilote jamie.pilote@enovatemedical.com www.enovatemedical.com 3854 North America EM ER A L D Epic info@epic.com www.epic.com 1268, 2084 7956 Corporate Member 4204 North America Corporate Member Engagehi2 Dean Hudson 2015 HIMSS New Exhibitor Corporate Member mschaefer@eqhs.org www.eqhs.org North America 2015 HIMSS New Corporate Member emids Lisa Menck lisa.menck@emids.com www.emids.com 6431 2015 HIMSS New Exhibitor North America 3376 5267 North America Encore, A Quintiles Company aglass@ehr.cc www.encorehealthresources.com Corporate Member Ergotron, Inc. sales@ergotron.com www.ergotron.com 6915 North America 4478 Corporate Member North America Corporate Member 2477 Corporate Member North America 2749 102 2015 2015 HIMSS New Exhibitor EM ER A L D Corporate Member 3376 North America Corporate Member Ergotron, Inc. sales@ergotron.com www.ergotron.com E ME R AL D ESD Brittanie Begeman Elpas bbegeman@contactesd.com 7767 hitzhak@tycoint.com 5314, 5484 HIMSS New Exhibitor Equicare Health Inc. Jen Dewar jen.dewar@equicarehealth.com www.equicarehealth.com Exhibitor Equicare Health Inc. Jen Dewar ELLKAY, LLC jen.dewar@equicarehealth.com www.equicarehealth.com 2477 Michael Fishweicher MichaelF@ELLKAY.com Corporate Member Eqhealth Solutions Megan Schaefer mschaefer@eqhs.org www.eqhs.org North America 1268, 2084 Elekta, Inc. Lori Minton Eqhealth Solutions 5314, 5484 lori.minton@elekta.com Megan Schaefer 7832 Corporate Member Endosoft Jamie Thompson jthompson@endosoft.com 7832 North America Corporate Member 6431 North America e-MDs Tri Pham tpham@e-mds.com E ME R AL D Epic info@epic.com www.epic.com EMERALD 2015 HIMSS New Exhibitor North America Corporate Member North America 102 2817 jamie.pilote@enovatemedical.com www.enovatemedical.com 7156 Corporate Member ELPRO Services, Inc. Brenda Earley bearley@elpro.us www.elpro.com Enghouse Interactive Dianna To dianna.to@enghouse.com Corporate Member North America North America e-MDs Tri Pham tpham@e-mds.com North America Corporate Member Elpas hitzhak@tycoint.com 7156 Corporate Member ENOVACOM 6354 Ekahau, Inc. Nathalie Perchard Emilynperchard@enovacom.com Nardone Enovate Medical 3854 Emily.Nardone@ekahau.com Jamie Pilote Corporate Member Corporate Member ELLKAY, LLC Michael Fishweicher MichaelF@ELLKAY.com 4755 Emdeon Kristen Richardson krrichardson@emdeon.com www.emdeon.com 2015 HIMSS New Exhibitor EMC Corporation 2084, 2848 john.reeves@emc.com www.emc.com/solutions/industry/healthcarelife-sciences/index.htm North America eHealth Technologies MP107 Deanna Peters Deanna.Peters@eHealthTechnologies.com Elekta, Inc. Lori Minton lori.minton@elekta.com Enghouse Interactive Dianna To dianna.to@enghouse.com North America Corporate Member 2015 HIMSS New Exhibitor Corporate Member 1484 North America Ekahau, Inc. Emily Nardone Emily.Nardone@ekahau.com 2015 HIMSS New Exhibitor North America HIMSS New Exhibitor Edifecs Deepak Sadagopan deepak.sadagopan@edifecs.com www.edifecs.com Emanate Wireless Dan Cusick dcusick@emanatewireless.com www.emanatewireless.com Engenius Technologies Inc 7170 eHealth Technologies MP107 Vicki Bilyeu vicki.bilyeu@engeniustech.com Deanna Peters Deanna.Peters@eHealthTechnologies.com 2207 7170 HIMSS16 Mobile App Enhanced Listing 2015 Corporate Member As of February 20, 2015 ECRI Institute Stacey Turnbull sturnbull@ecri.org Engenius Technologies Inc Vicki Bilyeu vicki.bilyeu@engeniustech.com HIMSS New Exhibitor North America HIMSS New Exhibitor Exhibitor List Elsevier Yazmin Zayas y.zayas@elsevier.com 6915 North America Corporate Member ESET North America 6112, 8175 ELPRO nonenoneServices, Inc. www.eset.com Brenda Earley bearley@elpro.us www.elpro.com 7956 North America Endosoft Jamie Thompson jthompson@endosoft.com 4478 Corporate Member ESD Brittanie Begeman bbegeman@contactesd.com Corporate Member CSC = Career Services Center 5484 = Clinical & Business Intelligence Knowledge Center 8127 = Connected Patient Gallery 8175 = Cybersecurity Command Center 8178 = Disaster Preparedness Knoweldge Center E = Endorsers 6051 = Federal Health IT Solutions Pavilion 4891 = HIMSS Health IT Value Suite 6656 = Intelligent Health Pavilion 2084 = Interoperability Showcase M#,S#,G#, Inc# = Hx360 MP = Meeting Place (MP1-MP62 Eastside Building, Lakeside Center) (MP100-MP117 South Building, Hall A) 8368 = Mobile Health Knowledge Center 2015 HIMSS New Exhibitor North America 115 Corporate Member Engagehi2 Dean Hudson North America EM ER A L D 7767 2749 North America Corporate Member 2015 ESET North America nonenone www.eset.com HIMSS New Exhibitor 6112, 8175 North America Corporate Member 17 CSC = Career Services Center 5484 = Clinical & Business Intelligence Knowledge Center 8127 = Connected Patient Gallery 8175 = Cybersecurity Command Center 8178 = Disaster Preparedness Knoweldge Center E = Endorsers 6051 = Federal Health IT Solutions Pavilion 4891 = HIMSS Health IT Value Suite 6656 = Intelligent Health Pavilion 2084 = Interoperability Showcase M#,S#,G#, Inc# = Hx360 MP = Meeting Place (MP1-MP62 Eastside Building, Lakeside Center) (MP100-MP117 South Building, Hall A) 8368 = Mobile Health Knowledge Center 115 INTEGRATED | PRINT AND DIGITAL SELECT THE BOOST PACKAGE BELOW THAT ALIGNS WITH YOUR ONSITE BUDGET AND GOALS. Appear Feature Engage Connect Navigator Enhanced Exhibitor Listing: Up to 100-word product description w/ company logo to run in two selected product categories x x x x Resource Guide Enhanced Exhibitor Listing: Company logo, New Exhibitor Logo, New Product Demo Logo, HIMSS Member logo x x x x Photo with Navigator Listing x x x Mobile App Enhanced Exhibitor Listing: Company description, URL and email contact x x x x x 50,000 impressions ROS on HIMSS.org/ HIMSSConference.org: 300x250 banner ad Full Page Ad in the Navigator x Mobile App Targeted Lead Program x Reservations: January 13 Materials Due: January 20 For more information, contact: Mary Taylor mary.taylor@himssmedia.com 207-791-8716 18 INTEGRATED | PRINT AND DIGITAL NEW! DESTINATION HIMSS INTEGRATED CHANNEL SPONSORSHIP Leverage the power of native advertising with a premium sponsorship of Destination HIMSS. Engage with an influential audience using native content that puts your brand at the epicenter of all things HIMSS16. The Destination HIMSS Integrated Channel Sponsorship allows you to provide context to complex industry issues – positioning your brand as a trusted thought-leader. NATIVE CONTENT PACKAGE: Four (4) pieces of supplied topic-specific native content ⊲ Examples: 1,000-word article, video or podcast ⊲ Content must meet editorial guidelines and will be reviewed by HIMSS Media team Each sponsored content post is promoted via a promotion “flight” over 24 hours which includes: ⊲ Article pinned to the homepage of DestinationHIMSS.com, the homepage of HealthcareITNews.com, and on topic pages affiliated with sponsorship ⊲ E-newsletter push via Destination HIMSS pre-show e-newsletter (4 total editions) ⊲ Social media announcements across all HIMSS channels CONTENT CHANNEL SPONSORSHIPS AVAILABLE: One (1) sponsor per content channel ⊲ Interoperability ⊲ Population Health ⊲ Revenue Cycle ⊲ Mobility ⊲ Privacy & Security ⊲ And more! Secure your channel before it’s gone! * These channels were selected based on user engagement criteria available to HIMSS Media via Marketo analytics. SPONSOR BENEFITS: 2-month program leading up to the show featuring thought-leadership native content, supported with digital branding and lead nurturing. Content will also be hosted on DestinationHIMSS.com for one-year 19 INTEGRATED | PRINT AND DIGITAL STEP ONE Select your topic channel PATIENT ENGAGEMENT BIG DATA & ANALYTICS Sponsor to provide one (1) lead gen asset ⊲ Examples: white paper, case study, infographic EHR CONNECTED HEALTH PRIVACY & SECURITY LEAD GENERATION & NURTURING: HIE POPULATION HEALTH POST ICD-10 STEP TWO Select a piece of topic-specific content for your channel ⊲ Resource content to be gated on DestinationHIMSS.com for lead generation ⊲ Resource content will appear in sidebar on native advertising content page (i.e. View more content from this sponsor) One trigger email campaign promoting lead gen asset ⊲ HIMSS Media develops email creative ⊲ Trigger email sent based on user engagement with sponsored TOPIC content BANNER ADVERTISING: STEP THREE Your content is posted on your Destination HIMSS Channel ⊲ ROS banner advertising on DestinationHIMSS.com and HIMSSconference.org ⊲ Sponsor to supply 728x90 or 300x250 pixel ads ⊲ Minimum 100,000 impressions PRINT ADVERTISING: STEP FOUR Your content is promoted in the Destination HIMSS e-newsletter and through social channels STEP FIVE ⊲ Full page ad in Destination HIMSS preview publication mailed along with the Healthcare IT News January issue HIMSS Media can work with you to audit your existing content and advise on what content works best. We can also produce original content for you, or repurpose content for additional fees. Reservations: December 7 A triggered email is sent to users who view articles within your topic containing the lead generating asset of your choice 20 Materials Due: December 10 CUSTOM | WRITING SERVICES ELEVATE YOUR CONTENT’S RELEVANCE. RAISE YOUR BRAND AWARENESS. Let our team of experienced writers, designers and technology wizards craft quality content specifically designed to attract, engage and motivate your ideal customers. New inquiries, strong prospects, current customers—they are all at HIMSS16. Partner with HIMSS Media to refine the sales funnel with custom solutions tailored to meet your customers where they are at —and nudge them toward the next step. WRITING SERVICES Our background in award-winning journalism is your benefit. We write to your audience – HIMSS Media writing services are provided by a carefully selected team of writing experts who speak to all things health IT. Take advantage of their decades of experience in the field to create a thought-provoking white papers, an engaging case studies, blogs, press releases, article submissions or sell sheets. WHITE PAPERS Create a valuable, thought provoking resource to share with your staff internally, your clients externally, or both. ⊲ 3-1/2 pages content; 4 pages designed; 1500 words CASE STUDIES Customers LOVE case studies – illustrate real-life problems that your solutions have solved. ⊲ 2-1/2 pages of content, 4 pages designed, 1,200 words 21 CUSTOM | DESIGN Top 10 $ $ Banner Health Network 13,218,122 $ Partners HealthCare 9,847,873 $ 2,802,794 Beth Israel Deaconess Care Organization Atrius Health $ 3,888,598 CONTENT REFRESH Update your existing content to align with health IT—add data points, expert quotes and more. ⊲ 2 1/2 pages of content, 4 pages designed and 1,200 words 9,821,272 $ Mount Auborn Cambridge Ind. Practice Assoc. (MACIPA) $ Encapsulate knowledge and power in a visual take-away for customers and staff – wall-worthy and postable. Create a daily visual reminder of your partnership and solution. ⊲ Pricing based on scope of project. 18,698,005 2,190,483 Bellin-ThedaCare Healthcare Partners $ INFOGRAPHIC Pioneer ACOs ranked by shared savings payouts Michigan Pioneer ACO 8,428,113 $ 4,876,778 OSF Healthcare System $ 5,989,157 Montefiore ACO Monarch HealthCare BLOGS/PRESS RELEASES/ARTICLE SUBMISSIONS/SELL SHEETS Compiled by Henry Powderly, designed by Darla Farmer, HIMSS Media ⊲ Pricing based on scope of project – monthly or by the piece. HealthcareFinanceNews.com September/October 2014 • HEALTHCARE FINANCE 57 EBOOK We’ll work with you to create an interactive eBook on a multimedia platform. Incorporate video! ⊲ Contact your representative for rates DESIGN SERVICES New Paradigms Predictive Analytics Internet of Things Cloud Analytics Self-service BI Optimizing EMRs Data Centric Published by Advanced Analytics in Health How can we help you? What do you need? Our design team can strategize and collaborate with you on web pages, email templates, eNewsletters, print ads, sell sheets, etc. ⊲ Pricing based on scope of project. Subscribe March 30, 2015 Ι Volume 1 Ι Forward this Issue to a Friend Latest Blogs Using prediction to solve readmissions Firstname Lastname Date Resource Center The challenge for the Carolinas Healthcare System was to reduce the readmission rate for patients with chronic obstructive pulmonary disease. The solution: predictive analytics. Lorem Ipsum Dolor Sit Amet Consectetur Adipiscing Elit The challenge for the Carolinas Healthcare System was to reduce the readmission rate for patients with chronic obstructive pulmonary disease. The solution: predictive analytics. Using prediction to solve readmissions The challenge for the Carolinas Healthcare System was to reduce the readmission rate for patients with chronic obstructive pulmonary disease. The solution: predictive analytics. Lorem Ipsum Dolor Sit Amet Consectetur Adipiscing Elit The challenge for the Carolinas Healthcare System was to reduce the readmission rate for patients with chronic obstructive pulmonary disease. The solution: predictive analytics. Featured Resources Lorem Ipsum Dolor Sit Amet Consectetur Adipiscing Elit Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. View All Resources Most Popular Lorem Ipsum Dolor Sit Amet Consectetur Adipiscing Elit Lorem Ipsum Dolor Sit Amet Consectetur Adipiscing Elit Lorem Ipsum Dolor Sit Amet Consectetur Adipiscing Elit Lorem Ipsum Dolor Sit Amet Consectetur Adipiscing Elit 22 Lorem Ipsum Dolor Sit Amet Consectetur Adipiscing Elit Lorem Ipsum Dolor Sit Amet Consectetur Adipiscing Elit Date The challenge for the Carolinas Healthcare System was to reduce the readmission rate for patients with Have valuable and interesting information to share? WHERE STRATEGY MEETS CONTENT Tap into our team’s industry expertise to create custom content and syndication strategies that amplify your brand, and personalize your solutions. Make HIMSS16 a key part of you brand marketing and lead generation programs by drawing on the unique resources and capabilities of HIMSS Media. Let us show you how we can use our market intelligence, savvy marketing strategies, content development, editorial and creative production services to develop blue-chip marketing, thought leadership and lead generation programs that support your specific marketing initiatives at HIMSS16, and beyond. 23 SALES CONTACTS LET US HELP YOU! CONTACT YOUR ACCOUNT MANAGER: CORPORATE Jane Bogue NATIONAL SALES DIRECTOR jane.bogue@himssmedia.com 207.791.8703 Roz Burke SENIOR SALES MANAGER, EVENTS roz.burke@himssmedia.com 773.318.9710 Betsy Kominsky Mary Taylor SALES ADMINISTRATOR mary.taylor@himssmedia.com 207.791.8716 SENIOR DIRECTOR, CUSTOM SOLUTIONS betsy.kominsky@himssmedia.com 312.502.2773 US: DC, DE, MD, PA, VA, WV Gregg Shapiro SENIOR SALES MANAGER, HEALTHCARE FINANCE gregg.shapiro@himssmedia.com 207.791.8707 SALES COVERAGE BY REGION NEW ENGLAND MIDWEST Regina Dexter SENIOR SALES MANAGER, NEW ENGLAND regina.dexter@himssmedia.com 603.204.0709 US: MA, ME, NH, RI Randy Knotts MIDWEST SALES DIRECTOR randy.knotts@himssmedia.com Office: 630.790.0737 Mobile: 312.933.4700 CAN: NEW BRUNSWICK, NOVA SCOTIA, PRINCE EDWARD ISLAND, QUEBEC US: IN, KS, KY, MI, MN, MO, OH, TN, WI GREATER NY, NJ, CT MIDWEST/WEST Adam Palazzo SENIOR SALES MANAGER adam.palazzo@himssmedia.com 207.440.7795 Kelly Laidler MIDWEST/WEST SALES DIRECTOR kelly.laidler@himssmedia.com Office: 312.867.1473 Mobile: 773.368.3038 US: CT, NJ, NY US: AK, IA, ID, IL, MT, NE, ND, OR, SD, WA, WY SOUTHEAST/EUROPE CAN: ALBERTA, BRITISH COLOMBIA, ONTARIO, SASKATCHEWAN Cathleen Martindale SOUTHEAST/EUROPE SALES DIRECTOR cathleen.martindale@himssmedia.com 727.376.2900 WEST/ASIA Jen LaFlam SENIOR SALES MANAGER, WEST/ASIA jen.laflam@himssmedia.com 303.349.3336 US: AL, AR, FL, GA, LA, MS, NC, OK, SC, TX US: AZ, CA, CO, HI, NM, NV, UT 24 MATERIALS DEADLINES DON’T MISS YOUR PERFECT SOLUTION: HIMSS16 DEADLINES Product Deadline Boost Package December 7 Destination HIMSS Preview Guide December 7 Integrated Content Package December 7 Show Daily Q&A Package December 16 Ultimate Exposure Package December 23 HIMSS16 Navigator January 13 HIMSS16 Resource Guide January 19 HEALTHCARE IT NEWS DEADLINES Product Deadline February Issue (Pre-Show) December 23 January 21 March Issue (At Show) April Issue (Post-Show) February 25 Premium sponsorship packages are first come, first served. 25 The Exclusive Media Partner to HIMSS Annual Conference