Serafino

Welcome to SERAFINO
Established in 1999, SERAFINO is a fine art
jewelry studio based in Montreal, Canada.
We create original, sophisticated and
gracefully expressive custom and
collected jewelry in gold silver and
platinum, inlaid with precious and
semi-precious stones or pearls.
Design Serafino Text Robert Kilborn www.kilborn.ca Translation Lucie Archambault motsdelle@videotron.ca
Inside :
Latest news and information, high-resolution digital images and more
• SERAFINO featured in FLARE, Panache MODE, and Canadian Jeweller
• NEW colourful, modern art-inspired Puntata Collection
• SERAFINO is selected one of 20 exhibitors out of 450 for juried
exhibit “Coup de cœur du public,” @ the Salon des métiers d’art du
Québec in Montreal’s Place Bonaventure, 4-22 December 2009
"Montreal-based contemporary jeweller SERAFINO inspires acclaim and mythic
marvel with its ring adorned by South Sea pearls and diamonds in 18k white gold."
- Canadian Jeweller
"Unique heirloom quality jewelry."
- FLARE
www.serafinoworld.com
FOR IMMEDIATE RELEASE
Serafino featured in FLARE, Panache Mode, and Canadian Jeweller; launches
“Puntata” collection; selected for People’s Choice Award exhibit @ the Salon
des métiers d’art du Québec in Montreal, 4-22 December 2009
In the summer of 2009, Canada’s leading fashion magazine FLARE, online fashion magazine
PanacheMode.com, and Canadian Jeweller Magazine all featured creations by Montreal’s
Serafino Jewelers.
“We’re very pleased with this recent media attention,” says Antonio Serafino. “Creating
jewelry is its own reward. But a little recognition from time to time is nice, too.” His wife and
creative partner Annegret Morf agrees. “We’re trying to strike a balance between one of a kind
and collected pieces,” she adds. “There’s a good market for quality $100 pieces, as well as for
the pieces that cost many thousands.”
Serafino’s new, colourful Puntata Collection offers jewelry lovers a series of hand-crafted
“modern art” ring and earring designs, with other creations to follow. The Puntata rings
feature sterling silver and 14K yellow gold shanks in unusual “circle-triangle” shapes.
Distinctive details (on both rings and earrings) include jutting prongs, set with a rainbow
variety of stones in dominant and supporting roles: amethysts, blue topazes, citrines,
sapphires and tsavorite garnets. The name “Puntata” is an Italian word. Its meanings include a
poke, a pointed remark, a bid in a bet, and a wink or flirtation, in the sense of the eye contact
and intention that precedes an approach.
In 2009, the 54th annual Salon des métiers d’art du Québec (SMAQ) has selected Serafino for
its juried exhibit “Coup de cœur du public,” or People’s Choice Award competition. Serafino is
one of the 20 competitors chosen from 450 Salon exhibitors for this exclusive competition,
voted on by Salon visitors. Acknowledged as the biggest professional craft show and sale in
North America, the SMAQ takes place 4-22 December 2009 at Montreal’s Place Bonaventure.
Salon organizers expect over 240,000 visitors this year.
Annegret and Antonio would love to meet you at their booth #504.
Speak to Annegret Morf and
Antonio Serafino @ 514 685 7114.
Email annegret@serafinoworld.com
and antonio@serafinoworld.com
www.serafinoworld.com
Antonio and Annegret bring your jewelry dreams and fantasies to life
Serafino offers you an artistic vision that is
bold yet delicate, subtle yet strong, and
draws inspiration from nature, art, ethnic
traditions and modern technology.
Serafino creations balance traditional sense
with a modern sensibility, to provide you
with original, sophisticated and gracefully
expressive jewelry creations in gold, silver
and platinum, inlaid with precious or
semiprecious stones and pearls.
You can purchase jewelry directly from
Serafino. You can also visit one of the stores
listed on their website. For custom work, call
or email Antonio or Annegret with your
ideas, drawings, or magazine images.
Serafino brings your jewelry dreams and
fantasies to life.
Born in Naples, Italy, the son of shoemakers,
Antonio Serafino completed his prestigious
apprenticeship in the Florentine workshop
of celebrated master jeweler Franco Franchi.
Among other distinctions, Antonio was
certified as a master goldsmith by the
Accademia Riachi, also in Florence.
Swiss-born Annegret Morf brings all the
romance and history of her experience as an
art restorer and violin maker to her creative
role at Serafino. Her academic training in
these arts includes years spent in Florence,
Italy and Basel, Switzerland, where she
absorbed the secrets of masters in European
art, design and fine craftsmanship.
Collections, custom work and more
Serafino invites you to visit their website
www.serafinoworld.com. Explore their
collections, as well as exquisite one of a kind
pieces, custom wedding bands, and other
original creations.
Speak to Annegret Morf and
Antonio Serafino @ 514 685 7114.
Email annegret@serafinoworld.com
and antonio@serafinoworld.com.
www.serafinoworld.com
Serafino launches “Puntata”
Collection at the 2009 SMAQ
An unconventional, modern art-inspired
series of rings, earrings and other creations
Serafino launches its colourful Puntata
Collection at the 54th annual Salon des métiers
d’art du Québec (SMAQ), which takes place in
Montreal’s Place Bonaventure, 4-22
December 2009.
The Puntata Collection features rings and
earrings hand-crafted in sterling silver and 14K
yellow gold, with other creations to follow.
Distinctive details include jutting prongs set
with amethysts, blue topazes, citrines,
sapphires and tsavorite garnets. In Italian,
“Puntata” means a poke, a pointed remark,
a bid in a bet, and a wink or flirtation, in the
sense of the eye contact and intention that
precedes an approach.
The SMAQ is the biggest professional craft
show and sale in North America. At this
stimulating 19-day event you will enjoy the
company of some of Quebec’s finest artisans
and aesthetic pleasures, as well as drinks, food,
music, fashion shows and more. And please
visit our booth #504. Photographs cannot
reproduce the beauty of our collections, one of
a kind pieces, custom wedding rings, and other
custom-designed, hand-crafted creations.
The Puntata Collection features rings and earrings
in sterling silver and 14K yellow gold set with a rainbow variety of stones.
Speak to Annegret Morf and
Antonio Serafino @ 514 685 7114.
Email annegret@serafinoworld.com
and antonio@serafinoworld.com
www.serafinoworld.com
“Like snowflakes slowly
turning in the wind,
like the ever-changing
Milky Way.”
Serafino’s new “Via Lactea” necklace in exclusive 2009 SMAQ exhibit
In 2009, the 54th annual Salon des métiers d’art du Québec (SMAQ) has selected Serafino’s new “Via
Lactea” necklace for its juried exhibit “Coup de cœur du public,” or People’s Choices Award competition.
Serafino is one of the 20 competitors the Salon jury chose for the exhibit out of the 450 exhibitors
participating in the SMAQ, the biggest professional craft show and sale in North America.
Hand-crafted in 14K yellow gold, the Via Lactea necklace features white freshwater Keshi pearls in
striking organic star-like shapes. The overall effect is of a refined modern jewelry classic with just a hint
of wildness. The Keshi pearls subtly follow the wearer’s movements, showing off their soft iridescent
sheen like snowflakes slowly turning in the wind, or the ever-changing “Via Lactea,” the Latin name for
“Milky Way.”
You can see Via Lactea up close, and vote for it, at the “Coup de cœur du public” exhibit at the SMAQ in
Montreal’s Place Bonaventure, 4-22 December 2009. And please visit our booth #504. Photographs cannot
reproduce the beauty of our collections, one of a kind pieces, custom wedding rings, and other customdesigned, hand-crafted creations.
Speak to Annegret Morf and
Antonio Serafino @ 514 685 7114.
Email annegret@serafinoworld.com
and antonio@serafinoworld.com
www.serafinoworld.com
Hand-crafted Via Lactea necklace in 14K
gold with Keshi pearls.
Serafino
Montreal, QC
514-685-7114
annegret@serafinoworld.com
www.serafinoworld.com
Retailers:
See website for retailers
Annegret Morf and Antonio Serafino
Photo: Michel Roy
A fine art jewelry studio based out of Montreal, designers Antonio Serafino and Annegret Morf create traditional jewelry with a modern edge,
using gold, silver, and platinum inlaid with precious/semiprecious stones and pearls. The couple relocated from Italy where Serafino trained as
a master goldsmith and worked for 15 years studying gemology and stone setting techniques. Despite launching Serafino in 1999, it wasn’t
until 2005 when Morf joined her husband at the business fulltime, that their business blossomed, putting their unique heirloom quality jewelry
on the fashion radar. Serafino features three collections, “Pallino”, whose pieces boast spherical designs and bright gemstones, “Freevola”
showcases hammered silver disks with inlaid stones, and “Chikeshi”, where the unique and irregularly shaped keshi pearls dominate the
pieces. In addition to the collections, Serafino also specializes in one-of-a-kind custom orders, diamond and pearl pieces, and wedding
jewelry.
-Jessalynn Keller
Photos: Maxim Demers and Serafino