FIAT oF SAlT lAke CITy PreSS kIT

Press Contact:
Shane Toponce
801-792-6742
shanet@kengarff.com
FIAT of Salt Lake City Press Kit
FIAT Facts
• In the past four years, more than 500,000 FIAT 500 vehicles have been sold in more than 80 countries around the world.
• FIAT has evolved into a global icon, winning the hearts of passionate drivers, motor journalists and judges alike.
• FIAT has recently won 60 international awards.
–– Named 2008 European Car of the Year and 2009 World Car Design of the Year.
–– FIAT’s MultiAir Technology was recognized as the “Single Most Innovative Engine Technology” of 2010 by the International Engine
of the Year Awards panel.
• FIAT’s unquestionable popularity is the result of its ability to deliver unmatched personalization options with advanced solutions in
terms of quality, engine and passenger comfort.
• FIAT has been, for the last three years, the lowest CO2 producer among Europe’s best selling automotive brands.
• Every detail of the FIAT 500 has been thoroughly examined and improved to successfully adapt the vehicle for North American
customers and roads.
• No other car offers its combination of Italian style, affordable price, modern technology and fuel efficiency.
• FIAT conveys simplicity and strength.
• FIAT utilizes a pure, no-nonsense design in its vehicles.
FIAT of Salt Lake City
• FIAT of Salt Lake City opened its downtown dealership in
March 2011, located at 198 E. 500 S., Salt Lake City, UT 84111.
• FIAT of Salt Lake City is the fourth FIAT dealership to open its
doors nationwide.
• FIAT of Salt Lake City joins Ken Garff Automotive Group.
• FIAT of Salt Lake City is Utah’s only FIAT dealership.
• Michael and Stephanie Hohlios of Salt Lake City purchased the
first FIAT 500 in the state.
FIAT of Salt Lake City
FIAT Features
The FIAT 500 includes:
• Four-passenger A-segment size
• Engaging driving dynamics
• All-new fuel-efficient 1.4-liter FIAT MultiAir engine delivering up to 38 highway mpg and 30 city mpg (with manual transmission)
®
–– MultiAir increases power up to 10 percent and reduces fuel consumption and emissions up to 10 percent when compared to
similar engines not equipped with this system
®
–– MultiAir invented and patented by FIAT group
®
• State-of-the-art BLUE&ME™ Handsfree Communication technology
• Seven standard air bags
• New refinement adaptations for the U.S. market
• 14 exterior colors, including three colors inspired by the vintage
appeal of the first FIAT 500
• 14 unique seat-color and material combinations
FIAT Quotes
Robert Garff, Chairman of the Board at Ken Garff
Automotive Group
“As the only FIAT dealer in the region, we are excited to introduce
the FIAT brand to our customers. We are confident FIAT of
Salt Lake City is a valuable addition to the Ken Garff family of
companies and look forward to serving Utahns through our new
downtown dealership.”
Shane Toponce, Studio Director of FIAT of Salt Lake City
Michael and Stephanie Hohlios with Utah’s first FIAT
“FIAT of Salt Lake City is putting Utahns in the driver’s seat to begin the next chapter of FIAT’s celebrated legacy,” said Shane Toponce,
Studio Director of FIAT of Salt Lake City. “Once behind the wheel, it won’t take long to understand how this small car has evolved into a
global automotive icon.”
Stephanie Hohlios, purchased first FIAT from FIAT Salt Lake City
“We fell in love with the FIAT while vacationing in Italy. It is a cute car that is very zippy and urban. Because I am Italian American, it is fun
to have a part of my culture here in Utah. The FIAT is very unique at this point and we are excited to own the first one in the state.”
Michael Hohlios, purchased first FIAT from FIAT Salt Lake City
“I have seen FIATs in auto shows and on TV, but it’s even better seeing the car in person. The features that caught our attention were the
fun size, sporty appearance, and the fact it gets great gas mileage. We are glad to finally have the keys in hand.”
Follow FIAT of Salt Lake City on Facebook at www.facebook.com/fiatsaltlake.
Visit www.FIATsaltlake.com or call 888-819-3570 for more information.