Are YOU TRULY SOCIAL?

Contact: Tara Hunt | Social Digital Leader, Canada at MSLGROUP | tarahunt@mslgroup.com
Are YOU
TRULY SOCIAL?
How would you score
your social /digital
understanding?
Do you know where your
Are you figuring out
customers are gathering ways to engage with your
online? Do you know their audience or are you just
language? Rituals? Who pushing out messages in a
influences them?
digital medium?
Is it all about you – or
is it about them?
When you understand how a culture works, you will unlock
unique ideas on how to work WITH them. When you deeply
understand a digital culture and participate with the flow of it,
your message will be organically amplified.
The first key to tapping into earned is deeply understanding
how digital culture works. Understanding the rituals, the
language, the habits and the natural flow of relationships is
crucial to a great earned strategy.
Are you listening
more than you are
talking in social
channels?
Do you know the people
(or pets!) who influence
your customers? Do you
have a relationship with
them?
We Can Help You Be Truly Social
Creative Content
Studio
Organic & Paid
Amplification
Informed by consumer
insights, we create engaging
content strategies and
manage and implement
these strategies with your
team.
By understanding the digital
culture of your customer
community, we help you
tie into how a culture
works, creating natural
amplification.
Influencer
Relationship
Management
Social Listening
& Reporting
We boost your potential earned
media by forging and fostering
relationships with the digital
influencers you want to reach.
We listen to all of the
conversation around your
brand and category, send
regular reports and offer
recommendations on how to
respond.
We Understand Your Community (& We’re Part Of It!)
Maddie
517k followers
US
Marutaro
822k followers
Japan
Support
Chairities
Lil Bub
417k followers
Bloomington, IN
Theo & Beau
436k followers
SF
Manny the Frenchie
400k followers
Chicago
Friskies
Spokes Cats
Snoopy Babe
256 followers
China
Boo
12M fans
US
Tuna
800k followers
LA
BarkBox
Spokes Dogs
Kermit Marbles
90k subscribers
LA
Sir Charles Barkely
200k followers
Seattle
Featured
Products
Menswear Dog
89k followers
NYC
Sam Has Eyebrows
135k followers
NYC
Grumpy Cat
221k followers
Arizona
Hamilton
490k followers
SF
Sockington Scott
1.36M followers
Waltham, MA
Too
Cute
Milo
6k subscribers
Toronto
Orca Cat
11.5k followers
West Coast
Lil Theezy
5k subscribers
Vancouver
Mikey
17k followers
Vancouver
Toby
9.5k followers
Toronto
Canadian
Pets
MSLGROUP + Pet Community
MSLGROUP is a world renowned strategic communications and
engagement consultancy (part of Publicis Groupe worldwide).
We are the 4th largest public relations network in the world
and 6th largest in North America. We are a next generation
agency that creates and celebrates data-driven big ideas and
communications in the digital age. We are results and clientservices driven.
MSLGROUP has extensive experience in Pet Care and have
worked on programs for Purina, Fancy Fest and Pedigree.
Social Digital Team
Talking Animals
970k subscribers
West Coast
Gizmo
3.3k followers
BC
Ridley Hunt
3.7k followers
Toronto
MSLGROUP
7k followers
Ridley, who was adopted in 2008, was also
one of the first dogs on Twitter and has over
3,000 followers. He is also a viral sensation
on Vine, where his “Pug in da club” video
has been re-vined 250,000 times.
Tara Hunt
@missrogue
Social Digital Leader, Canada at MSLGROUP
Author, Speaker, Mom & Pug Mom (@ridley + @lizziethepug)
50.9k followers
Over 15 years of social media and digital marketing
experience.
Considered a pioneer of social media marketing. (Has
spoken all over the world on the topic)
Author of one of the first books on how social media
is changing the relationship of businesses with their
customers.
Involved in pet rescue and both of her pugs are rescues.
Comes honestly to her love of animals. Her father was a
veterinarian and is a past-president of the CVMA.
Maureen Doolub
@Doollie
Social Digital Strategist, Canada at MSLGROUP
Serious Addiction to iPhone, Flat-Faced Dogs, & Foodie Stuff
5+ years experience in market research and strategy (client
and agency side)
Specialized focus on consumer communications in the
luxury beauty and fashion field.
Supports account teams across all business pillars.
Expertise in every facet of integrated communications,
including ...
Digital, social and content strategy, influencer outreach,
user experience, online advertising, email marketing,
community management Facebook/Twitter/G+/Linkedin/
You Tube/marketing, SEM, SEO, mobile marketing, brand
management, advertising, marketing analysis, consumer
segmentation, market research, media buying and more.
Speaks, reads and writes French and English fluently.
Public Relations Management Degree from McGill
University.
Spends her free time volunteering at a dog rescue
organization called S.N.O.R.T. (Short Noses Only Rescue
Team) where she is in charge of coordinating fundraising
events for the non-profit organization.
Jennifer Ng
@procrast1nato2
Influencer Relationship Management (IRM) Specialist, Canada at MSLGROUP
& Active Beauty Blogger
Experience includes writing copy, research, facilitating
media inquiries, event coordination and support and social
media writing.
An active member of the beauty blogosphere.
Writing reviews and shooting video tutorials on her
personal beauty blog, “Procrastinating Pretty”.
Occasional contributor of beauty articles to Canadian
publications.
Identifies the appropriate influencers for projects,
balancing budget, reach, influence and content.
HBA in Commerce from the University of Toronto,
specializing in finance and economics.
Fluent in English and Cantonese.