THE EASTERN PRODUCE COUNCILLOR

THE
EASTERN PRODUCE
COUNCILLOR
May 21, 2012
Dedicated to the Use of Fresh Fr uits and Vegetables - “Our Most Natural Food”
EXECUTIVE DIRECTOR
OFFICERS
President
DEAN HOLMQUIST
Allegiance Retail Services
1st Vice-President
PAUL KNEELAND
Kings Super Markets
2nd Vice-President
VIC SAVANELLO
Allegiance Retail Services
Secretary
ROB GOLDSTEIN
Genpro, Inc.
Treasurer
JOHN KOHL
Consultant
Sgt.-at-Arms
JODY DeSOMMA
Impact Brokerage
Sgt.-at-Arms
JEFF GARRISON
Sunsweet Growers
FOUNDING PRESIDENT
SAL CANDRILLI
PAST PRESIDENTS
THOMAS KRULDER
Kurt Weiss Greenhouses
JAY LIOTTA
Consultant
VINCENT DeSOMMA
Ultimate Produce Brokers
JEFFREY SHILLING
RLB Food Dist.
VIC LOMORIELLO
AAABCO, LLC
CRAIG CARLSON
US Foods Inc.
JOE DeLORENZO
Alpha 1 Marketing
JOHN McALEAVEY
P.O.Box 514
Short Hills, NJ 07078
973-564-6295
Fax 973-467-2294
Email: jmcaleavey@comcast.net
Next Meeting
BBQ
Tuesday, June 12, 2012
Demarest Farm
Hillsdale, New Jersey
New Jersey Department of Agriculture
Social Hour: 6:00pm • Dinner & Meeting
7:00pm
DIRECTORS
ERIC BEELITZ
A & P Tea Co. Inc.
STEVE GRANQUIST
D’Arrigo Bros. of NY
WENDELL HAHN
Four Seasons Produce, Inc.
VICTOR JOSEPH
Victor Joseph & Son
WAYNE KOVACS
Key Food Stores Co-op
TERRI LOWDEN
JO’H Phila.
GEORGE MOSKAL
Wakefern Food Corp.
TERRY MURPHY
Wakefern Food Corp.
AL MURRAY
NJ Department of Agriculture
JOE PROCACCI
Procacci Bros. Sales Corp.
GREG VENEZIANO
Bozzuto’s Inc.
SAL ZACCHIA
Advantage Sales & Marketing
DIRECTOR EMERITUS
AL FERRI
HAROLD FRIEDMAN
Please Register By Friday, June 8th
www.easternproducecouncil.com
N.J.D.A. Update
Thanks to a very mild spring and above average temperatures, the 2012 Jersey Fresh growing
season is well underway. New Jersey farmers are harvesting great volumes of greens and
other spring vegetables, and are reporting that the season is running ahead of schedule. All
farms are reporting excellent quality and quantities.
So far, the absence of any severe frost should provide New Jersey growers with good supplies
of peaches and blueberries. The forecast for quality is excellent! Prospects for the blueberry
crop appear to be just as good as last year. The bloom and bee activity was very good.
That translates into excellent pollination, which bodes well for outstanding production of high
quality fruit.
Most New Jersey Peach growers anticipate an excellent crop. This year, the state’s growers
experienced an earlier than normal bloom, so New Jersey peaches are expected to arrive at
markets earlier than usual. Since there were no periods of frost during the bloom, overall
production should be very good. Growers have been aggressive in their thinning practices
and will be aiming for a pack of high-quality peaches sized at least 2 ½” or greater.
The New Jersey Department of Agriculture plans to promote the availability of quality farm
products through its highly successful “Jersey Fresh” advertising and promotion program.
Now celebrating its 28th season, the 2012 Jersey Fresh program will utilize a diverse mix of
media and promotional activities to deliver the Jersey Fresh message to consumers.
To help consumers identify Jersey Fresh produce in their supermarkets, colorful point of
sale materials have been created to identify Jersey Fresh products. These materials will be
distributed throughout the Jersey Fresh marketing
areas.
The New Jersey Department of Agriculture’s staff
has already been visiting with major New Jersey
retailers, and working with them to sponsor special
Jersey Fresh promotions. New Jersey Secretary of
Agriculture Douglas H. Fisher extends his personal
thanks to the industry for helping this program
achieve its prominence and continued success
throughout the years. Secretary Fisher looks forward
to meeting and working with the entire industry
towards a successful marketing season.
Page 2
May 17, 2012
The Eastern Produce Council’s
First Meeting Held at the PWPM
Sponsored By Nasoya
“100% Cold Chain Protection”. Precis
Tad
Phila
Offic
tad@
44th ANNUAL DINNER D
67
Enjoying the night are L to R: Al Murray-NJ Asst. Sec’y of Agricuture, Peter
Storey-Quaker City Produce, Tom Cagnassola-Del Monte Fresh, Douglas
Fisher-NJ Sec’y of Agriculture, Paul Kneeland-Kings Super Markets and
1st VP EPC and John McAleavey-Executive Director EPC.
PWPM’s main concourse was the site of the EPC’s inagural meeting!
Over 220 EPC members and invited guests attended this event.
May 17, 2012
Carvings by celebrity Chef Joseph Poon.
One of many storefront tours held at the event.
Paul Kneeland presents a check to Ellen Rosenberg of Philabundance.
The $2,500 will serve 5,000 meals for Philadelphia’s Food Bank.
Page 3
2012 EPC SCHEDULE OF EVENTS
MONTH
SPONSOR
LOCATION
37th Annual Golf Outing
Royce Brook Golf Club
Hillsborough, NJ
6/12
New Jersey Department of Agriculture
Demarest Farm
Hillsdale, NJ
9/11
Idaho Potato Commission
Avocados from Mexico
The Manor
West Orange, NJ
11/3
45th Annual Dinner Dance
Westmount Country Club
Woodland Park, NJ
New York Produce Show & Conference
Pier 94
55th St & West Side Hwy
New York City
6/9
12/4-6
SPONSORSHIPS,
DONATIONS & PRIZES
ARE STILL NEEDED!
FOR THE EPC GOLF OUTING ON JUNE 9TH.
If you and your company can contribute,
please contact the EPC office at 973-564-6295.
Thank you!