Business Beat - Madera Chamber of Commerce

The
Community
Edition
Business
Beat
A quarterly publication of the Madera Chamber of Commerce
June 2012
Chamber’s Business Extravganza and Trade Show
The 2012 Madera Business Extravaganza and Trade Show was another great
success. The event held on Thursday, June 21, 2012 at the Madera District
Fairgrounds and was attended by over 1000 people. This year over 65 local
businesses and agencies showcased their products and services. The evening
concluded with over 125 prizes given away by sponsors, exhibitors, and local
businesses. This year judges awarded the show’s Best Booth Award to the office of
Dr. Jason Keledjian, D.D.S.
The outdoor patio hosted the Food
Court and Beverage Bar. Black Bear
Diner, Bridge Store Catering, and
Fastway Chicken served up their
tasteful and delicious menu items. Performing live on stage was The Yard Dogs,
always a crowd favorite and brought back each year by popular demand to perform.
There are many components to putting on an event such as this. It is with great
appreciation that we acknowledge and thank our sponsors, exhibitors, volunteers, and
other supporters for their involvement in making this event such an EXTRA special
success!
Thank you to the following sponsors of the Madera Business Extravaganza and Trade Show…
Diamond Sponsor
Madera Tribune
Platinum Sponsors
Educational Employees Credit Union, Fresno County Federal Credit Union, Massetti Brothers Inc. Appliance,
North Fork Rancheria, Purl’s Sheet Metal and Air Conditioning, Wells Fargo Bank, Zak’s Security
Gold Sponsors
Allied Waste Services, Camarena Health, Cedar Creek Senior Living, Citizens Business Bank, Donaghy Sales, Eurodrip U.S.A. Inc.,
Pacific Gas & Electric Company, Madera Fair, Constellation Brands - Mission Bell Winery, Pistoresi Ambulance, Madera Auto Center,
Valley First Credit Union
Silver Sponsors
47th Place Carpet One Floor & Home - Central Valley Community Bank - Central Valley Entertainment Systems
Dr. Jason H. Keledjian, DDS - Natural Vision Eye Center - Union Bank - Valley Pistachio Country Store – Valley Yellow Pages
Special Thank You’s….
3 Monkeys Brewery, Andy’s Sports/Designer Signs and Trophies, Black Bear Diner, Bridge Store Catering and
Fastway Chicken, Chamber Discoveries, Cinespots, Expo Décor, Fresno County Federal Credit Union, Industrial Waste and Salvage,
Dr. Jason Keledjian, DDS, Madera County Environmental Health, Madera Golf and Country Club, Madera District Fairgrounds Staff,
Madera Relay for Life, Madera Self Storage, Madera Tribune Advertising Department, Madera Auto Center, Marshall’s, Office Depot,
The Yard Dogs, Wendy Alexander, Sam Basila, Eugene Bell, Bill Dawson, Mari Gill, Seann Garcia, Christina Herrera,
Marlin Hutchinson, Vince Oberti, Brian Massetti, Thom Reed, Anna Hernandez, Alex Garcia, and Lovey Patchell
In preparation for the 2013 Business Extravaganza and Trade Show, the Madera Chamber of Commerce is creating a committee to review
and enhance the success of this long running event. We would like to extend an invitation to our members to get involved wit h this
committee and are very excited about hearing you input and working with you. If interested, please contact Debi Bray at 673-3563.
Chairman’s Message – Brian Massetti, Massetti Brothers Appliance
As June comes to an end, so does my term as Chairman of the Board. I have enjoyed the opportunity to serve as Chair and want to
thank Debi, the Board and the Membership for trusting me with this position. I know the Chamber will continue to move forward in a
positive direction under the leadership of Bret Mercer. As usual, Debi, Jennifer and Toni are doing a great
job keeping the office running smoothly and taking care of the many events that our chamber is involved in.
The last few months have been very busy in the office with the Business Extravaganza and other events but
things don’t stop there. In August we will hold our marquee dinner event and honor several people who
have given of themselves to ensure that we are living in a town that is the best that it can be. Our Senior
Farmer Dinner, normally held in July, is being moved to early March.
As unfortunate as it is, even with the great pillars and hardworking people in our community, there is a
criminal element that cannot be ignored. The thugs of today are multiplying too fast and the criminal justice
system is in many ways flawed. I, as probably some of you reading this, have experienced this firsthand.
Although the Madera Police Department is doing the best they can, they cannot be everywhere at once. One way the Chamber is
working with the Police department to benefit our members is through the Security Assessment Program. The Chamber’s website has
the information you need to get started with this program, you can also contact the office or drop by.
Working together, we can support the good work that has been done by our dedicated citizens and continue to improve our Madera
way of life and ensure that our children are able to enjoy living in a great community like so many of us have.
2011-12
OFFICERS
Brian Massetti, Chairman
Massetti Brothers Appliance
Bret Mercer, 2nd Vice Chair
Quality Machinery Center
2011-12
BOARD MEMBERS
Sam Basila
Basila Construction, Inc.
Eugene Bell
Kings View Ready, Set, Go!
Luanne Crater
Citizens Business Bank
Seann Garcia
Elite Home & Auto Insurance
Julie Herd
Madera County Economic
Development Commission
Dr. Terry Kershaw
State Center Community College North
Centers
Pat Lutz
Dr. Charles L. Lutz, DDS Inc.
Gaylen Thelander
Bridge Store, Inc.
Bert Welsh
WIN Home Inspection
Our Purpose
The Chamber of Commerce is a voluntary
organization representing all segments of the
business community with the potential for
marshaling the energies and efforts of its
membership toward the accomplishment of
common goals for a better community.
Message from the President/CEO
The Madera Chamber of Commerce is pleased to present the community edition of our Business Beat. This
new edition is designed to inform the residential community of Madera more about our programs, events, and
most of all, who our Chamber members are. We are proud to extend the distribution of the Business Beat to
local citizens beyond our membership and hope that over time we will continue to grow our readership.
In looking at our program of work and events there are some changes being made. From May – August we are
very event driven. I would like to inform our members that one of the changes is to hold our annual Senior
Farmer Dinner in early March. Normally held in July, the move is being made to spread out our events and
allow for more time to be given to each of our events. Be watching for more information. Our next event will be
our Lifetime Achievement Awards and Installation Dinner scheduled for August 22.
As our fiscal year comes to a close, I would like to give a standing ovation to our Chairman of the Board, Brian Massetti. Brian has
dedicated himself for the last two years in providing leadership to our organization and the Board of Directors. He truly believes in our
community and cares about the quality of life for all, not surprising coming from a 3 rd generation (family owned) businessman. Brian is
a true proponent for locally owned businesses and all Chamber members. His actions are always supported by his high ethical
standards as well as his concern for the well being of Madera’s business community and local citizens. The very reason that there is
now a Business Beat Community Edition is all a credit to him. Thank you Brian for a great two years! A special thank you his family
and employees of Massetti Brothers Inc., Appliance for their support in his role as our Board Chairman. I am pleased to announce that
Bret Mercer of Quality Machinery will be our 2012-12 Chairman of the Board. More to come in our next issue about our new Chairman!
Until next time….
Debi Bray, President/CEO
Email: dbray@maderachamber.com
Chamber Staff
Toni Jordan
Administrative Assistant
tjordan@maderachamber.com
Jennifer Carlson
Director of Membership & Marketing
jcarlson@maderachamber.com
LIFETIME ACHIEVEMENT AWARDS
The Madera Chamber of Commerce is proud to recognize outstanding individuals who have made significant contributions to Madera’s
economic growth and quality of life. Honorees will be chosen based on years of service to our community, exemplary leadership,
involvement in Madera Chamber of Commerce, and an overall dedication to the progress of Madera.
The following guidelines will be used in the selection of honorees:
1)
Community Involvement – Past and current participation in projects and events that are beneficial to interests of the
community, including Chamber activities and participation. Years of involvement.
2)
Ethics and Values – Display of ethical practices and high standard of values, and acts as a role model. Work within a
diverse group of people cooperatively.
3)
Length of Time in Community Service – consistent and ongoing efforts, years of dedicated service
4)
Leadership – Ability to gain support, guide, direct and inspire others. Demonstration of relationship building.
5)
Goodwill – Positive attitude. An inclination to perform kind, charitable acts.
6)
Other – Catchall for unlisted qualities or activities that merit consideration in the overall selection process
Proudly presenting our previous honorees….
2012011 Lifetime Achievement Honorees
2010 Lifetime Achievement Honorees
From left to right
Gary Oberti, Bob Mariscotti, Maxine Yocum (representing Memorial
Honoree, Earl 'Ike' Yocum), Twyla Denney, Lawrence Tesei and
Dan Whistler.
Front Row left to right: Eleanor Newcomb (not pictured Elvin Newcomb),
Bill Dawson, Susan Venturi-Cappelluti (representing Memorial Honoree,
Jerry Venturi). Back Row left to right: Don and Cathi Warnock, Dim
Sambueso, Don Sambueso, and Dr. Duane Furman.
Photo courtesy of Wendy Alexander, Madera Tribune
Photo courtesy of Wendy Alexander, Madera Tribune
2009 Lifetime Achievement Honorees
Left to right: Matt and Dwynne Schoettler (representing Honoree Dave Schoettler); Honoree Mike Purl and wife, Mickie; Honoree Richard Kuckenbecker
and wife, Lynne; Barbara and Honoree Ross Thornton; Ila and Honoree Tom Schoettler; Randy and Honoree Sheryl Berry; Maria Taylor and Terri Pisk
(representing Memorial Honoree Kenny Taylor)
Photo courtesy of Wendy Alexander, Madera Tribune
2008 Lifetime Achievement Honorees
2007 Lifetime Achievement Honorees
From left to right: Craig & Jeff Cerioni (representing Memorial Honoree, Bill
Cerioni), Monte Pistoresi, Paula Baraldi, Darwin Shebelut, B.J. “Jake”
Robinson, and Maurice Cappelluti
From left to right: Jack Perialas, Anna Del Bianco (representing Memorial
Honoree Elmo Del Bianco), Bill Alessini, Anna da Silva (also representing
Honoree Lee da Silva), Lyle Sindt, and Mary Cruz Chairez
2006 Lifetime Achievement Honorees
From left to right: Les Hayes, Val Clute (representing Memorial Honoree
Nancy Clute), Sam Price, Don Floyd, Dorothy & Wally Nishimoto
(representing Honoree Sunny Nishimoto), Betty Pia, and Memorial Honoree
Nancy Clute, 2006 Chamber Board President Melisa DaSilva and U.S
Congressman George Radanovich
2005 Lifetime Achievement
Inaugural Honorees
From left to right: Dennis Chezick, Abe Alvarez, Noreen Lattanzio, Gary
Giersch, and Dave Berry
Madera Chamber of Commerce will soon be announcing the 2012 Lifetime Achievement Award Honorees. If you
have someone in the community who you would like to have considered for this prestigious award please call
Debi Bray at the Chamber of Commerrce (559) 673-3563 or send an email to dbray@maderachamber
Are You Welcoming Uninvited Guests
Into Your Home?
Do you feel safe in your home or apartment? Do you avoid going on vacation
in fear of someone breaking in? Whether you own your home or rent an
apartment keeping family and valuables safe is everyone’s concern.
Recent statistics of burglaries state that two thirds were accomplished by accessing entry through an opened window or door. Here is
a preventative check list to keep your family and valuables safe.
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Secure all sliding doors. Put a steel rod in the door channel. Install 2 or 3 screws in the overhead track to reduce the chance
of the door being lifted out of the track.
Make sure that the locks on your doors and windows are strong and secure. Lock your doors and windows at night and every
time you leave the house –even if it’s just for a few minutes.
Have a wide-angle door viewer (peephole) installed in your front door so you can see who is at the door.
Look into installing a burglar alarm system.
Keep bushes and trees near your house well trimmed. Thick, tall shrubbery provides cover for a burglar and lets them work
undetected.
Use floodlights to brighten and prevent dark areas around your house, garage and yard. A well lit house will discourage
burglars.
Gate latches, garage doors, and shed doors should be locked at all times.
Grills, lawn mowers, and other outdoor valuables should be stored in a locked garage or shed.
Bicycles should be stored in a locked garage or shed.
Display “Beware” signs. If you have a dog or an alarm system, put up signs that say you do. They deter thieves.
Never leave a house key in an obvious place such as mailbox or under a doormat.
Be careful with your keys. Put your house and car keys on separate key rings, and don’t put identification tags on keys.
Use an engraving pen to write your current driver’s license number on your property. Burglars don’t want marked
merchandise.
Make a home inventory list, complete with photos or videos. Store this list away from your home.
Have a security plan for when you are on vacation. Ask at trusted neighbor to pick up mail, etc. and to watch your home.
Have at least two light timers set to turn the lights on and off in logical sequence. Don’t cancel the gardener.
Be wary of wrong numbers and teach children what to say to strangers on the phone.
Contact your local authorities if your home is robbed. Have your list ready of items taken and any damage done.
Finally, organize a Neighborhood Watch program. Neighbors working together make one of the best crime-fighting teams around. The
City of Madera has an outstanding program to help develop a network in your area. For more information to start a program in your
neighborhood call Neighborhood Outreach Specialists; Sue Saunders at (559) 661-2852 or Christina Herrera at (559) 661-2853.
Family Fun in Madera
Did you know that Madera has lots of family friendly summer activities? Here are just a few things you and your family can do to enjoy
summer!
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Enroll your kids in a local Summer Camp or Vacation Bible School
Check out Zero Gravity Skate Park
Visit the Fossil Discovery Center
Attend a “Concert at the Park”
Go to the local Drive-In or Movie Theater
Visit the Madera County Historical Society Museum (Weekends)
Attend the local Farmers Market
Take a day trip to Yosemite and/or Eastern Madera County
Have a picnic in one of our local parks
Sign up for swimming lessons
Take up a new sport or game – golf, soccer, baseball, horseshoes, bocce ball, ladder ball, frisbee golf
And More!!!!!
Stop by the Madera Chamber of Commerce and learn more about community activites and scheduling. Visitor Guides, Activities
Guides, Informational Brochures and more are available at our office located at 120 North E Street to pick up
Summer’s Here….Safety Tips
1. Reduce exposure to the sun from 10 a.m. to 4 p.m. when UV rays are strongest, and keep physical activities to a minimum during
that time. When working outside, drink plenty of water or juice even if you are not thirsty, and take rest breaks in the shade.
2. Wear a wide-brimmed hat to cover the face and neck, and wear loose-fitting clothing to keep cool and to protect your skin from the
sun and mosquitoes.
3. Wear sunglasses that provide 100 percent UVA and UVB protection. Chronic exposure to the sun can cause cataracts, which left
untreated, can lead to blindness.
4. Liberally apply sunscreen (at least SPF 15) 15 minutes before venturing outdoors and re-apply at least every two hours – sunscreen
prevents skin cancer, the No. 1 cancer affecting Californians and prevents premature aging.
5. Never, EVER leave infants, children, frail elderly or pets unattended in a parked car – it can take as little as 10 minutes for the
temperature inside a car to rise to levels that can kill.
6. To prevent overheating, use cool compresses, misting, showers and baths – if you or someone experiences a rapid, strong pulse,
feels delirious, becomes unconscious or has a body temperature above 102, call 911 immediately.
7. Prevent children from drowning by combining adult supervision at all times and have a safety barrier that surrounds a pool or spa.
Drowning is the leading cause of injury deaths for children under five.
8. Make sure that your doors and windows have tight-fitting screens to keep out mosquitoes. Some mosquitoes carry West Nile Virus
(WNV) which often mimics influenza, with fevers, body aches and
eye pain. WNV can cause serious health complications, and in rare
cases, death.
9. Apply insect repellent containing DEET, picaradin, oil of lemon
eucalyptus or IR 3535 according to label instructions. Mosquitoes
usually bite in the early morning and evening so it is important to
wear repellent during those times.
10. Eliminate all sources of standing water on your property,
including flower pots, old car tires, rain gutters and pet bowls –
mosquitoes breed and lay eggs in standing water.
Networking Mixer at the Madera Golf & Country Club
On June 7th, the Madera Golf & Country Club hosted a networking mixer along with the
Madera Chamber of Commerce. Club members, friends, family, and members of the
Chamber were in attendance to mingle at the friendliest Country Club in the Valley.
Guests were treated to the wonderful tastings of Chef John Kouretas. The Madera Golf
& Country Club is located at 19297 Road 29, 93638 and can be reach at
559.674.9132. Ask about becoming a social member!
Zabe Mortgage
On June 15th, Audel Avila celebrated the Grand Re-Opening of Zabe Mortgage with his
staff, family, friends and members of the community. Zabe Mortgage Group is a
mortgage banker with mortgage experts, processors, underwriters, and funders—all
under one roof. Today, Zabe Mortgage Group is stronger and more resilient than ever,
demonstrating their core values having learned to survive and adapt to the challenging
economic times of our nation. Their continued pursuit to dedication reflects in the
success of their mortgage professionals and their clients they have helped reach their
goals. They are located at 1609 Howard Road and can be reached at 559.664.1930.
CalViva Health/Health Net
On July 12th, CalViva Health/Health Net celebrated the opening of Local Community
Office. Employees, local dignitaries and community members were all present to help
celebrate the opening of their local community office and to celebrate their investment
in Madera and its residents. By bringing their office and staff to Madera they really
stand out as leaders who want to help Madera’s residents and economy as a whole.
They are located at 525 East Yosemite Ave and can be reached at
________________
Phodera
Owner Raul De Alba celebrated the opening of Jalisco Jewelers in Madera by hosting a
ribbon cutting ceremony and open house on May 11th. Family and friends were in
attendance to support the opening of their 7th store in the San Joaquin Valley. It was a
family affair with his sister and co-owner, Teresa Torralva; and sister, Lupita Padilla De
Alba, joining the festivites. Jalisco Jewelers is located at 2001 W. Cleveland Avenue,
Ste. D and can be reached at 559.661.7770.
RDD Raceway and Hobby Shop
Dr. Michael Bohlman and Dr. Jaime Bohlman celebrated the opening of their office on
May 16th with a ribbon cutting ceremony and open house. Dr. Michael Bohlman is a
family practice physician who is also a certified wound specialist. Dr. Jaime Bohlman
specializes in pediatrics. They are dedicated to a healthier Madera and sponsor
lectures on healthy living. They are located at 1100 East Almond Ave Ste. 101 and can
be reached at 559.675.1231.
Networking Mixer at Fresno County Federal Credit Union
Valley Teen Ranch celebrated their 25th Anniversary with a ribbon cutting ceremony at
their Madera location on April 25th. They strive, “To assist vulnerable young people
and their families in rebuilding their lives through caring relationships and opportunities
to grow mentally, physically, socially and spiritually by living in a safe and healthy
home" and have been doing so for 25 years. They can be reached at 559.437.1144.
Photo courtesy of Wendy Alexander
Marshalls
Valley First Credit Union celebrated the move to their new location on May 16 th with a
ribbon cutting ceremony. Valley First Credit Union offers quality banking services to
their members and has been serving Madera and its residents since 2009. Please visit
them at their new location at 126 North D Street and can be reached at 559.661.1177.
Networking Mixer Valley Pediatrics
On May 10th the Business and Education Committee of the Madera Chamber of
Commerce held the annual Salute to Education to honor the 2012 Distinguished
Teachers of the Year, Business Supporters of the Year, and MUTA’s Friends of
Education. The event was held at Madera Community College. Friends and family of
honorees were in attendance to celebrate. The committee also held a luncheon on
May 9th for retired educators to thank them for their years of service and continued
efforts in helping our youth prepare for their future. Thank you to our sponsors;
Educational Employees Credit Union, Costco, Madera Unified Teachers Association,
and Round Table Pizza. Special thanks to Madera CommunityCollege, The Bridge
Store, City of Madera John Wells Youth Center, and students of James Monroe
Elementary School.
The Retired Teachers luncheaon honors teachers that are currently retired and
Galindo’s
served Madera’sthyouth as teachers at many of our local schools. Many attendees still
Held on May 15 Silva Ford celebrated their one year anniversary in Madera. Friends,
serve our youth as tutors and mentors.
family, and members of the Chamber were in attendance to celebrate. Special guests
included Major League Baseball Player Mike LaCoss and Miss Fresno County, Morgan
Edwards. Stop by and check out their great line of the newest Ford autos and
previously owned vehicles. Silva Ford is located at 200 Madera Avenue and you can
also reach at 559.674.6771.
Photo courtesy of Wendy Alexander
OB Transmissions & Auto Repair
The Annual Mayor’s Prayer Breakfast was held on May 3rd. Madera was one of more
than 40,000 other National Day of Prayer observances in the United States. Attendees
joined thousands of Americans on the National Day of Prayer in praying for our leaders
and those serving in the U.S. military and their families. The breakfast featured a brief
presentation by special guest City of Madera, Mayor Brett Frazier. Keynote speaker for
this year’s event was Gary Beene.
Photo courtesy of Wendy Alexander
Chamber Tourism Committee Announces Date for 2012 Pomegranate Festival
The Tourism Alliance Committee of the Madera Chamber of Commerce is excited to announce the dates for the week-long celebration
and festival highlighting the pomegranate. The week of celebration will begin October 27 and concludes on November 3 with the 2nd
annual Pomegranate Festival.
The Pomegranate Festival will be held from 10:00 a.m. – 4:00 p.m. at Madera Municipal Airport.
The festival will feature local restaurants selling dishes using pomegranates and vendors will be
selling various pomegranate products. Live music by the popular band Deja Blues, cooking
demonstrations, a children’s area and much more will also be highlights the event. One of the main
attractions from last year’s event, returning by popular demand, is Twin Pomegranates Winery,
Pomegranate Grenade Launch. Guests will have the chance to shoot pomegranates at a target,
with bullseyes getting prizes.”
“This event will definitely display the popularity, versatility and health benefits of the pomegranate,
as well as show why Madera is at the heart of the pomegranate industry,” commented Jarrod
Lyman, Chairman of the Chamber’s Tourism Alliance Committee. “The vast majority of the pomegranate products from recognizable
brands you see on grocery store shelves use pomegranates either grown or processed here. So Madera really is the Heart of
Pomegranate Country,” said Lyman. Last year, with success, the Chamber officially registered the slogan, “Heart of Pomegranate
Country” with the USPTO.
The Madera Chamber has contracted with K.C. Pomering of California Pomegranate Company to act as this year’s Event Coordinator.
Anyone interested in becoming a sponsor can contact Ms. Pomering by calling her at (559) 217-6605 or by email at: kc@calpom.com
all other inquiries call the Chamber at (559) 673-3563. For more information and to keep up with the latest regarding the Madera
Pomegranate festival, including vendor information, please visit our webiste at www.pomegranatefestival.com or on facebook at
www.Facebook.com/pomegranatefestival
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PERMIT NO. 3
2012 Business Extravaganza
120 NORTH E STREET
MADERA, CA 93638
www.maderachamber.com
(559) 673-3563
MADERA, CA 93638