presentation 2014 shotpak® spirit cocktails | str8up® spirits
Transcription
presentation 2014 shotpak® spirit cocktails | str8up® spirits
PRESENTATION 2014 The Shot… without the Glass! SHOTPAK® SPIRIT COCKTAILS | STR8UP® SPIRITS PRESENTATION 2014 The Shot… without the Glass! Company Overview What is a ShotPak®? Benefits Environmental Impact Where would you drink a ShotPak®? Product Specifications Product Range Marketplace Promotions and marketing Promotional Items In-Store Promotions Events Contact Details PRESENTATION 2014 The Shot… without the Glass! Headquartered Sarasota, Florida with test market and research and development Sales offices in Kentucky and Sarasota Production in Sarasota, Florida Current Distribution: Alabama, Nevada, Oklahoma, Tennessee, California, Rhode Island, Massachusetts, Ohio, Florida and Texas. Zaine Distribution SARL: France, Luxembourg, Belgium, UK, Switzerland, The Netherlands, Spain, Morocco, Tunisia, Thailand, Trinidad. PRESENTATION 2014 The Shot… without the Glass! A bold new concept in casual drinking! ShotPak® is an individually packaged, perfectly portioned, portable party pleaser in a patented pouch! Shaped top for easy access in stores with hang hole Two drinks in a pouch Easy-tear open feature Finest print and original design Sustainable laminated small CO2 footprint pouch that is incinerated after use StandUp feature RFID patent for security Safe, secure and social PRESENTATION 2014 The Shot… without the Glass! PRESENTATION 2014 The Shot… without the Glass! The benefits for marketing the ShotPak® shots include the following: • Controlled SOCIAL drinking because alcohol content is only 17% instead of the normal 40% (and can be split for 2 drinks at 8%). • SAFE drinking because consumer knows volume is 50 ml and is aware of how many drinks they have had. • SECURE drinking from the pouch prevents counterfeiting and the addition of dangerous pharmaceuticals into the drinks • Consumers will not have to find a mixer for their STR8UP® shots or a recipe for their cocktails since they are pre-mixed. This results in major and pleasant convenience for the consumer. • The pouch is perfectly ecological as it releases secondary energy when incinerated. Deep green pouch. PRESENTATION 2014 The Shot… without the Glass! Environmental Impact The pouch has less than 40% of the environmental impact of the bottle PRESENTATION 2014 The Shot… without the Glass! Pouches have a lower carbon dioxide footprint 18,460 tonnes of CO2 would be saved, which is the amount released by 5,777 cars PRESENTATION 2014 The Shot… without the Glass! At parties… At social events… Nightclubs / festivals / concerts… Attending sporting events… At the beach / pool… Ski trips… Trekking / walkabouts Wherever glass is dangerous… Target Market: Busy 18 years old and above people on the go who want controlled social drinking PRESENTATION 2014 The Shot… without the Glass! 50 ml in a laminated, sustainable StandUp patented pouch 17% alcohol ShotPak® spirit cocktails and 40% alcohol STR8UP® spirits Modern safe cocktails recipe with vodka base including: Purple Hooter, Lemon Drop, Sour Apple, Kamikaze, Cosmopolitan, Mangotini (with tequila), whisky-based Manhattan, rum-based Mojito & Strawberry Daiquiri. STR8UP®s includes Vodka, Whisky, Tequila, Rum and De Moravia Crème PRESENTATION 2014 The Shot… without the Glass! 1. 2. STR8UP®: available in 50ml pouches 4 product types 40% alcohol/vol. FDA certified (Food and Drug Administration – USA) Made with only premium alcohol. ShotPak®: available in 50ml pouches 3. 10 product types 17% alcohol/vol. FDA certified (Food and Drug Administration – USA) Made with only premium alcohol. ShotPak® and STR8UP® packing: 10 boxes per case, each box containing 6 pouches => 60 pouches per case PRESENTATION 2014 The Shot… without the Glass! Take Your Best Shot! Product Range PRESENTATION 2014 The Shot… without the Glass! Floor displays In-store promotions Tastings PRESENTATION 2014 The Shot… without the Glass! T-shirts Caps Booty shorts Beads Key rings Pens Posters T-shirts PRESENTATION 2014 The Shot… without the Glass! PRESENTATION 2014 The Shot… without the Glass! PRESENTATION 2014 The Shot… without the Glass! PRESENTATION 2014 The Shot… without the Glass! PRESENTATION 2014 The Shot… without the Glass! Zaine Distribution 38 rue de Berri 75008 PARIS, FRANCE A. AZENI – European Director T. +33 (0)1 74 556 712 | M. +33 (0)6 46 706 790 FAX. +33 (0)1 84 106 278 contact@zainedistribution.com
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