- Response One

Charity
THE DETAILS
JD Williams - Charity responders
Gender:
Age:
Income:
96% Females
65+
£25k + or retired
Charity model top segment: 61,000
With our charity donor insight, we matched the JDW file to lists of known donors to identify
common characteristics within the JDW file. This knowledge enabled us to create models within
the full JD Williams file that match those characteristics and so we have identified segments of
data that will respond well to donor acquisition, raffle, lottery & legacy campaigns.
Recruitment:
Buyers have been initially recruited via DRTV, national press, inserts, direct mail, colour
supplements, and women’s magazine space advertisement.
Customer interests:
A strong affinity for charity work, donations, raffles and sweeps.
THE NUMBERS
Standard rental rates
Buyers: £120 /000 | Prices exclude VAT
Production costs
Delivery: £50 | Run-on charge: £12 /000
THE REST
Minimum order 5,000 or £500 |
Sample required for approval
Agency commission - 15% |
One time usage only
All buyers must be ICO registered.
www.jdwilliams.co.uk
Benefits
Purpose built for charity campaigns
For more information, please contact one of the sales team on
01225 480480 or email sales@responseone.co.uk
In addition, we can also offer print and production services
www.responseone.co.uk