TV Schedule

High Country Host Marketing Partnership
June 2012 Television Advertising
Charlotte | Greensboro | Raleigh | Columbia
Target market is Adults 25-64 with at least average annual household
income ($50,000 or more)
§ All four markets have a 3-week campaign, with Charlotte running
the most comprehensive schedule due to its large prospect pool
in the target market. Weeks are June 4, June 11 and June 18.
§ Morning news programs are utilized for this campaign because of
their cost-effective performance, even in summer months.
Mornings are the one time of day when activities remain the
same during summer -- i.e., adults still get up for work even
though their evenings might be different during months with
longer daylight hours and warmer temperatures.
§ Broadcast channels run only in Charlotte and Columbia, and
cable's News 14 Carolina runs in Charlotte, Greensboro and
Raleigh. Note that News 14 Carolina is the default "instant-on"
channel for all Time Warner Cable subscribers.
§ Columbia cable does not offer a local news channel. Fox News
and the Weather Channel are included instead.
§ Charlotte, Greensboro and Columbia media are all providing nocharge promotional coverage. Descriptions provided by the media
are included in this packet.
Campaign Total: $41,046
5821 Fairview Rd Ste 305 | Charlotte NC 28209 | 704.372.6611 | 704. 631.4557 fax
HIGH COUNTRY HOST MARKETING PARTNERSHIP
TARGET MARKET: Adults 25-64 with at least average
annual household income ($50,000 or more)
Paid schedule to air weeks of
June 4-6, June 11-13 and June 18-20
Broadcast TV, CHARLOTTE
WSOC, 6-7AM Local Morning News, :15
WSOC, 7-9AM Good Morning America, :15
wsoc-tv.com, "pre-roll" :15 (website only)
WBTV, 6-7AM Local Morning News, :30
DAILY TOTALS
Cable News 14 Carolina, ALL NC MARKETS
6-9AM Local Morning News, :30 - CHARLOTTE
6-9AM Local Morning News, :15 - CHARLOTTE
6-9AM Local Morning News, :30 - GREENSBORO
6-9AM Local Morning News, :30 - RALEIGH
DAILY TOTALS
Broadcast & Cable TV, COLUMBIA
WOLO, 7-9AM Good Morning America, :30
WOLO, 7-9AM Good Morning America, :15
Cable, 6-9AM Weather Channel, :30
Cable, 6-9AM Fox News Channel, :15
DAILY TOTALS
MON TUE WED THU FRI SAT SUN
1
3
1
3
1
3
1
5
1
5
1
5
2,265
3,402
200
1,950
1
0
0
0
0
Weekly Total
Weekly Units
MON TUE WED THU FRI SAT SUN
2
6
5
5
18
2
6
5
5
18
2
6
5
5
18
2
2
2
4
10
2
2
2
4
10
7,817
15
Totals
750
1,170
900
1,875
0
0
0
0
Weekly Total
Weekly Units
MON TUE WED THU FRI SAT SUN
2
2
2
4
10
Totals
4,695
54
Totals
300
150
240
480
0
0
0
0
Weekly Total
Weekly Units
1,170
30
Weekly Total, All 4 Markets:
$13,682
3-week Total, All 4 Markets:
$41,046
3-week Units, All 4 Markets:
297
Prepared by Collins, Haynes & Lully Advertising
Additional NO-CHARGE coverage on News 14 in all 3 markets
Weather on the Ones
News 14 Carolina brings viewers a complete local forecast every ten minutes. News
14’s meteorology team uses the latest weather technology including Precisioncast and
local radar to provide up-to-the minute accurate forecasts. No other local station comes
close to providing local weather every ten minutes, 24 hours a day, seven days a week.
Over the past 10 years WOTO has become a very popular segment and a trusted brand throughout North Carolina.
Weather on the Ones airs 24/7 @
:01, :11, :21, :31, :41 and :51 after each hour
As a sponsor, High Country Host will receive:
30 ten second billboards per week during your June ad campaign
3 weeks and 90 billboards total
i.e. “Weather on the 1’s is brought to you by North Carolina High
Country Host. Plan your summer getaway in the North Carolina
Mountains today at High Country Host dot com.”
Additional NO CHARGE component, WBTV Charlotte
WBTV is pleased to offer High Country Host :05 billboards to supplement your June campaign. The billboards rotate throughout local news programming and will include the following message with logo:
…brought to you by High Country Host dot com - Plan your North Carolina
mountain getaway today!
High Country Host will receive five (5) :05 news billboards each week of the
campaign (6/11, 6/18 and 6/25).
Contact: Kevin Russell 704.374.3865 krussell@wbtv.com
One Julian Price Place, Charlotte, NC 28208
Additional NO CHARGE component, WSOC-TV Charlotte 3 pages
Additional Value for High Country Host
GoCarolinas is a resource within www.wsoctv.com delivering comprehensive regional information on what’s going on in and around Charlotte. Users can find content on restaurants, events, attractions, travel, shopping and more.
This section of our site is new and will be promoted on‐air and on‐line soon. http://www.wsoctv.com/s/gocarolinas/
• High Country Host will receive a Main Page Feature! Your story will rotate in the feature for 4 weeks in June and will link to your 
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Slide Show (minimum 10 shots) Additional content that you provide such as info on where to stay, what to do, directions, etc. Video of your area
Story you provide us with (or we can write it with your input) Area attraction map All linked to your website(s) Highlight your attractions as “Trips on a Tankful” for summer travel Social Media for GoCarolinas
• GoCarolinas Facebook Page High Country Host will receive 3 mentions of your attractions during the month of June, all linked to your FB page(s) We look forward to sending our web visitors to you!!!!!
Aleta Worzella Cox Media Group 4‐27‐12