2016 media kit - Delta Sky Magazine

5
MILLION
READERS
PER
MONTH
2016 MEDIA KIT
Source: 2015 Doublebase GfK MRI
2016 MEDIA KIT
MISSION
Sky Magazine Mission
n Offer an experience that goes above and beyond an
“in-flight” magazine.
n Embody the energy, reach and influence of Delta Air Lines.
n Explore a broad range of worldwide cities and regions for
our readers to discover.
n Introduce readers to innovative and cutting edge leaders.
n Investigate a diverse range of subjects to intrigue and
entice our readers.
n Engage our readers with experiential, intimate and customized content.
2016 MEDIA KIT
REACH AND
INFLUENCE
124.9
83.4
99
Reach more people with Delta.
More people choose Delta than
any other airline.
141.1
Systemwide Passenger Totals
(millions)
157.5
Delta Reach and Influence
CARRIER
US
Airways
American
Airlines
Source: US DOT 2014, form 41-2014
United
Airlines
Southwest
Airlines
DELTA
AIR LINES
DOMESTIC INTERNATIONAL
PASSENGERS
PASSENGERS
Delta Air Lines
145,716,489
11,771,786
Southwest Airlines
140,422,638
681,242
United Airlines
111,660,343
13,242,855
American Airlines
86,545,953
12,404,493
US Airways
79,510,865
3,878,176
2016 MEDIA KIT
READERSHIP
Readership Demographics
48%
47
75%
$124,147
73%
86%
9.1
male
female
median
age
homeowners
(3.7 million)
average
household
income
employed college educated readers
(4.3 million)
per copy
average
minutes
reading
time
per issue
2.7
2.6
n Vacation Travelers
($5.6 billion spent on
domestic vacations in
the last 12 months)
2.8
3.7
n Decision Makers
(2.3M are managers
and professionals)
Total monthly
readership (millions).
3.4
HHI +150K)
3.5
5.0
n Affluent (1.7M have
United
Hemispheres
Wall
Street
Journal
USA
Today
1.6
They are ambitious,
adventurous, loyal,
quality-conscious and
socially active.
Travel + Leisure
Source: 2015 Doublebase GfK MRI
31
6.2
Sky delivers highly
valued consumers.
52%
6.3
Sky delivers 5 million
monthly readers.
Forbes
DELTA
SKY
Southwest The
Magazine
Fortune
Condé
Nast
Traveler
American
Way
2016 MEDIA KIT
AUDIENCE
The Numbers: Audience Details
2015 Doublebase GfK MRI
TOTAL AUDIENCE
READERS
AGE
EDUCATION
EMPLOYMENT
HOME OWNERSHIP
AFFLUENCE
Audience Per Issue
Readers Per Copy
Circulation Per Month
Median Age
Average Household Income (HHI)
Average Personal Income (IEI)
Average Value of Home
Ipsos Affluent 2015 Survey USA Adults 18+ HHI $100k+
4,931,000
9.1
601,937
47
$124,147
$87,655
$336,695
TOTAL AFFLUENT
AUDIENCE
Audience Per Issue
Median Age
Average Household Income (HHI)
Average Personal Income (IEI)
1,901,000
48
$322,422
$186,754
Men
Women
Married
Single
63%
37%
88%
9%
DEMOGRAPHIC
SEGMENT
Age 19 to 31 (Affluent Millenials)
Age 32 to 48 (Affluent Gen Xers)
Age 49 to 67 (Affluent Boomers)
20%
37%
38%
Professional/Managerial
76%
HHI over $150,000
HHI over $200,000
HHI over $250,000
59%
32%
22%
READERS
Men
Women
Married
Single
52%
48%
63%
37%
25 to 54
35 to 54
50 +
60%
41%
43%
EMPLOYMENT
College Educated
Post-Graduate Degree
86%
24%
AFFLUENCE
Employed
Professional/Managerial
Top Management
73%
46%
11%
Owns a Home
Value of Owned Home $200,000 +
75%
52%
HHI over $100,000
HHI over $150,000
HHI over $200,000
IEI over $75,000
IEI over $100,000
IEI over $150,000
56%
34%
17%
34%
25%
10%
2016 MEDIA KIT
Content Counts Sky readers are plugged in and Sky’s editors know what matters to them. Sky blends the
beauty and allure of travel with smart and compelling content, giving readers thought-provoking insight into the people, places and
companies that are making things happen. Sky’s features spark curiosity and inspire exploration, opening up the world to those who
are already traversing it.
EDITORIAL
OVERVIEW
2016 MEDIA KIT
EDITORIAL
SAMPLES
Sky delivers multi-faceted content
Best in Class
Trending
The Network
A tech-driven page
takes on product
category (e.g.
small tablets) and
matches three
specific products
within that
category to three
different groups of
people.
Where to go and
what to do in the
‘must visit’ cities
around the globe.
An infographic
look at the people
and connections
that make up the
world of a highprofile business
leader.
One City Five
Ways
One city
showcased five
different ways
to appeal to
five different
personalities.
Time Out
My Bag
A section geared
toward business
travelers with
recommendations
of things to do,
sights to see and
places to eat in a
specific city.
A peek inside the
bags of famous
travelers gives
insight into their
travel rituals.
Additional editorial sections that align with your message. Pop Business, Andrew Zimmern’s Fork & the Road,
Travelogue, Talk Show, Tools of the Trade, My Favorite Street and 5 Minutes With.
2016 MEDIA KIT
SKY+
SPECIAL
SECTIONS
Your brand in print By offering special sections on a diverse set of topics, Sky captures a broad
audience by delivering exclusive and timely content that correlate with your message.
City and Regional Profiles
Focus on economic
development, tourism and
key commerce sectors
that contribute to growing
economies—when and where
it matters.
Wine Traveler &
On the Beer Trail
Invites readers to savor the
tastes and sights of vineyards
and craft breweries around
the world.
Despegando
In-Depth
Reach Latin American
consumers in a tightly
targeted monthly Spanish
section, featuring translated
content and topics specific to
Spanish-speaking audiences.
Monthly features on health,
education, business and other
exclusive topics.
2016 MEDIA KIT
SKY+
ONLINE
Sky+ Online Sky is truly going places. Our content reaches audiences everywhere. We’ve created an
environment for brands in flight, online and across social platforms essential to the always-on requirements of our reader.
Fly Delta iPad App
E-Newsletter
Access the current issue
of the magazine 24/7 as
a part of Delta Air Lines’
Fly Delta iPad app, which
has 4.5 million monthly
impressions.
We deliver the best of
each month’s content into
readers’ inboxes every
month with a tailored
platform to showcase news
and offers.
Digital Partner Marketing
deltaskymag.com and
delta.com/skymagazine
Social Platforms
Browse the digital
version of Sky online at
deltaskymag.com, plus find
blogs from Sky contributors
around the world. The site
also hosts offers, contests and
sweepstakes from Sky’s biggest
brands.
Find us on Facebook, Twitter, Pinterest, YouTube, Instagram,
LinkedIn and Spotify. Everything, from behind-the-scenes photo
shoots, to special giveaways are shared with our audiences in
real time.
Get 360-degree coverage
of your target audience
and complement your print
campaign with a custom digital
program. Drive impressions
via: targeted emails, Sky Club
display ads, inflight WiFi and
online display ads on tens of
thousands of websites.
E-Blast
Target Sky’s highly qualified
audience directly with our e-blasts.
2016 MEDIA KIT
RATES
2016 Advertising Rate Card
4-COLOR
2016 Advertising Deadlines
1X
3X
6X
9X
12X
Full page
50,740
48,210
45,660
44,395
43,130
2/3 page
38,050
36,150
34,250
33,300
32,350
1/2 page
30,440
28,910
27,400
26,635
25,870
1/3 page
22,840
21,690
20,550
19,980
19,410
Mar
1/13/16
1/22/16
3/1/16
1/6 page
14,200
13,500
12,780
12,425
12,070
Apr
2/16/16
2/25/16
4/1/16
Spread
96,420
91,320
86,260
84,730
83,200
May
3/16/16
3/25/16
5/1/16
Jun
4/18/16
4/27/16
6/1/16
Jul
5/16/16
5/25/16
7/1/16
COVERS
Issue
Closing Materials
date
due
Jan
11/11/15
Feb
Onboard
date
11/20/15
1/1/16
12/14/15 12/23/15
2/1/16
1X
3X
6X
9X
12X
2
61,900
58,820
55,710
54,165
52,620
Aug
6/15/16
6/24/16
8/1/16
3
59,370
56,410
53,420
51,940
50,460
Sep
7/18/16
7/27/16
9/1/16
4
64,440
61,230
57,990
56,385
54,780
Oct
8/16/16
8/25/16
10/1/16
Nov
9/14/16
9/23/16
11/1/16
Dec
10/17/16 10/26/16
12/1/16
Contact us today for digital rates.
F E AT U R I N G
F E AT U R I N G
1 CITY 5 WAYS: MEXICO CITY
MOBY’S FAVORITE L.A. STREET
HOTELS THAT LOVE MILLENNIALS
NEW ORLEANS’ CLASSIC STYLE
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ELVIS COSTELLO’S FAVORITE STREET
ANDREW ZIMMERN IN SAN DIEGO
ENTREPRENEURS CLIMBING THE SUMMIT
TIME OUT IN BARCELONA
OCTOBER 2015
NOVEMBE R 2015
H A NDBAGS,
H AU TE CU ISINE
& FA BU LOUS
V IEWS IN
ONE- OF-A-K IND
HONG KONG
P. 70
BRANDING
Optimism
FASHIONING
INTEGRITY
D E S IGNE R ZAC POS EN
H A S G ONE FRO M FA S H IO N W UND E RKIND
T O S AVVY, P RINCIP L E D BUS INE S S MA N
WI TH AN EYE FO R
W E A RA BL E
GL A MO UR.
P. 66
GOOD
MORNING
AMERICA
HOST
ROBIN
ROBERTS
HAS FOUND
HER SILVER
LINING
P. 56
ESCAPE
THE EVERYDAY
IN SOME OF
THE WORLD’S
MOST
SPECTACULAR
SPAS
P. 60
Production AND
OTHER Charges: (Noncommissionable) Ask your
sales representative for
specific information about our
advertising design services.
n Guaranteed positions:
10% premium added to
earned rate.
n BRCs: Rates upon request.
n Multi-page inserts:
Rates upon request.
n Bind-in Charges: $2,500
n A/B Split: $2,500
n Color Proof
(upon request): $75
Payment Terms: Net 30
days from date of publication
with approved credit. Billing
date is the first day of the
month of cover issue. First-time
advertisers must submit credit
application or provide payment
in full with insertion order.
The content and placement
of all advertising is subject
to Delta Air Lines’ approval.
We recommend all images
and verbiage be airline/flying
friendly to facilitate this process.
Advertising
Information:
Nicole Johann
612-373-9578
njohann@deltaskymag.com
2016 MEDIA KIT
SPECS
Mechanical Specifications
TRIM
BLEED
LIVE
NON-BLEED ADS
Full page
8 x 10.5
8.25 x 10.75
7.375 x 9.875
7 x 9.625
2/3 vertical
5.187 x 10.5
5.437 x 10.75
4.562 x 9.875
4.625 x 9.625
1/2 vertical
5.187 x 7.625
5.437 x 7.875
4.562 x 7
4.625 x 7.125
1/2 horizontal
8 x 5.187
8.25 x 5.437
7.375 x 4.562
7 x 4.625
1/3 vertical
2.75 x 10.5
3.0 x 10.75
2.125 x 9.875
2.187 x 9.625
1/3 square
n/a
n/a
n/a
4.625 x 4.625
1/6 vertical
n/a
n/a
n/a
2.187 x 4.625
BLEED ADS: Create ad to specified trim size
and pull 0.125” bleed on all four sides. Bleeds
either trim out during manufacturing or, in the
case of fractional ads, crop out during magazine
layout where applicable. Bleed ads should
include crop marks for ensured positioning.
Keep critical design and type elements a
minimum of 5/16” inside trim space (live area).
NON-BLEED ADS: Create page layout
document to specified non-bleed size.
SPREAD ADS: Create as two single pages.
Perfect alignment of type or design across gutter
of two facing pages is not guaranteed. Allow a
min. of 0.25” safety at gutter of each page for
design and type running across. Indicate trim on
furnished proof.
UPLOADING INSTRUCTIONS: Upload ad
materials via the web at: mspaduploader.com
username: mspads
password: sonic
Follow the instructions to upload. Please fax a
printed copy of uploaded ad to 612-336-9281
or email a PDF proof to:
jbenson@deltaskymag.com. We also accept
ads on CD or DVD.
PLEASE SEND ADVERTISING MATERIALS
TO: Sky Magazine, MSP Communications,
Production Manager 220 South 6th St., Ste
500, Minneapolis, MN 55402
PRINTING SPECS: Heat-set, Web Offset, 133
Line Screen, Perfect Bound, 8” x 10.5” Trim
PREFERRED FILE FORMAT: A high resolution
(300 dpi) Adobe PDF or PDF/X-1a with
embedded fonts, CMYK colors and flattened
transparency.
ACCEPTABLE NATIVE-FILE FORMATS: Adobe
InDesign, Adobe Illustrator, Adobe PhotoShop.
All images/elements must be 300 dpi at 100%
size; TIFF or EPS preferred to a JPEG format.
FONTS: PostScript fonts are strongly preferred;
TrueType fonts can be problematic. We are not
responsible for errors caused by TrueType fonts.
1/2
vertical
1/3
square
2/3
vertical
1/6 vertical
SIZE
1/3 vertical
BLEED ADS
1/2
horizontal
IMPORTANT: Your upload is successful
ONLY if you receive a confirmation email
immediately after uploading.
COLOR: Everything must be in CMYK format
and color corrected. All other color formats
(RGB, Pantone/PMS...) will be converted to
CMYK. We are not responsible for colors
which must be converted to CMYK. Overall
printing maximum density of all colors cannot
exceed 280%.
COLOR PROOFS: Please supply a SWOP
certified color proof pulled from supplied
materials. If you do not supply a proof, we can
provide one at a charge of $75. If no proof is
provided and you choose not to purchase one
we will not be responsible for any color issues
with the printed advertisement.
PLEASE NOTE: “Delta” may not be used in any
advertising without permission and cannot be
used as part of a URL for tracking. The content
and placement of all advertising is subject to
Delta Air Lines’ approval. We recommend all
images and verbiage be airline/flying friendly to
facilitate this process.
2016 MEDIA KIT
CONTACTS
Contacts
PUBLISHER
Anne Culligan Toal
612-336-9287
atoal@deltaskymag.com
National Sales
Representatives
Northeast
Brigitte Baron
917-885-4910
bbaron@deltaskymag.com
Jill Shiner-Vandercar
917-903-7159
jshiner@deltaskymag.com
Florida
Adam Richter
alrichter@deltaskymag.com
954-894-7308
West Coast/Southwest
Kim Abramson
415-705-6772
kabramson@deltaskymag.com
Toby Childs
503-387-5099
tchilds@deltaskymag.com
Gary Thompson
424-206-1988
gthompson@deltaskymag.com
MK_E
Midwest & Central
Steven Newman
312-494-1919 x302
snewman@deltaskymag.com
City and Regional Profiles
Marsha Hedlund
612-373-9602
mhedlund@deltaskymag.com
Nadia Robinson
312-494-1919 x304
nrobinson@deltaskymag.com
Helen McNeil
612-336-9286
hmcneil@deltaskymag.com
Southeast
Janice Kilpatrick
404-256-2750
jkilpatrick@deltaskymag.com
Section Sales
Representatives
Special Sections
Colleen Pruyn
612-373-9633
cpruyn@deltaskymag.com
Despegando
Caryn Tanis
305-234-0005
ctanis@deltaskymag.com
The Wine Traveler &
On the Beer Trail
Dan Weldy
805-844-8799
dweldy@deltaskymag.com
International Sales
Representatives
Canada
Allan Bedard
416-679-9600
abedard@impactmedia.ca
India
Rachna Gulati
Rachna.gulati@publicitas.com
United Kingdom
Seraphine Money
s.money@imm-international.com
Greece, Cyprus & Turkey
Nikos Karambinis
n.karambinis@impact-media.gr
Caribbean, Mexico, Latin
America
Caryn Tanis
ctanis@deltaskymag.com
Lourdes Carranza
lcarranza@deltaskymag.com
France
Virginie Aarab
v.aarab@imm-france.com
Korea
Joane Lee
dbi@doobee.com
Director of International Sales
Marialice Harwood
612-336-9287
mharwood@deltaskymag.com
Germany
Wolfgang Jaeger
w.jaeger@imv-media.com
For Information on
Advertising
Japan
Hiroko Minato
Hiroko.minato@publicitas.com
Mary Beth Hachiya
612-313-1788
advertising@deltaskymag.com